Video Content Is Good—But a Video Experience Is Next Level
Every day, new videos flood our screens—tips, trends, how-tos, hot takes. It’s easy to feel like you’re just adding to the noise. But if you want your message to land, to linger, to lead people to action—then it’s not just about creating video content. It’s about crafting a video experience. And that’s where the real difference lies.
It’s the difference between being seen and being remembered. Between getting views and building trust. Between information and transformation.
Let’s explore what a video experience really is, why it matters in your marketing strategy, and who should be using it to grow their influence and impact.
What Is a Video Experience?
A video experience is a moment you create on screen that goes beyond sharing facts—it creates a feeling. It’s not just “press record and talk.” It’s intentional. It’s crafted. It’s emotionally resonant.
- It could be the way you speak directly to the viewer with warmth and confidence.
- It could be the music that builds as you share a personal story.
- It could be your lighting, your background, or a visual that brings your words to life.
But most importantly, it’s about the energy and connection you create. A video experience invites your audience to not just watch—but to feel. It’s immersive. It’s human. It’s the moment they say, “They get me.”
This is what sets you apart. Because anyone can hit record. But not everyone knows how to create impact.
Why Should You Use a Video Experience in Your Marketing Strategy?
Because connection converts.
Today’s audiences don’t want to be talked at—they want to be spoken to. They want to feel something. That’s what turns passive viewers into active clients.
A well-crafted video experience:
- Builds emotional trust and authority faster than any blog post or static image
- Keeps people watching longer (which boosts algorithmperformance)
- Drives higher engagement, comments, and shares
- Inspires action—whether it’s booking a call, signing up, or saying, “Tell me more”
And here’s the real secret: as Maya Angelou reminds us “people don’t remember every word you say, but they always remember how you made them feel.”
When your video delivers that feeling—calm, inspired, understood, excited—that’s when your audience starts to believe in your message… and in you.
Who Should Be Using Video Experiences?
If you’re using video to build your business or brand, then you should be creating video experiences—period.
This isn’t just for influencers or full-time content creators. It’s for:
- Entrepreneurs and small business owners who want to stand out in a saturated market
- Coaches and consultants who need to build trust before clients ever get on a call
- Thought leaders who want to inspire action and leave a lasting impression
- Creatives, speakers, authors—anyone with a story to tell or service to share
Your video is your handshake, your hello, your “let me show you who I really am.” Why not make it count?
Whether it’s a behind-the-scenes Instagram Story or a full-scale YouTube launch, what matters most is how your viewer experiences you. Because in the end, content can inform—but experience transforms.
In our next article, we’ll dive deeper into how to create a memorable video experience—covering everything from emotional strategy to gear, lighting, storytelling, and more. You won’t want to miss it.
Ready to Create Your Own Video Experience?
At Deborah Mitchell Media & Associates, we help entrepreneurs and experts elevate their brand presence with compelling video storytelling and confident on-camera strategy. If you’re tired of just checking the “video” box and ready to create content that actually moves people—let’s talk.
Book a consultation and let’s build something unforgettable.
Ready to get started? Contact us for a 30 minute consultation where we help you see the big picture and prepare your message.
You can also check out our YouTube channel for more video marketing topics.
