Using Video Podcasts to Elevate Your Marketing Strategy and Brand
In today’s noisy digital world, everyone is creating content. But not everyone is building trust.
As a media veteran, video strategist, and producer I’ve seen firsthand how video podcasts — whether you’re hosting or simply showing up as a guest — can change your visibility game.
Let’s break down why being part of the podcasting world COULD be central to your marketing strategy — especially if you’re a thought leader, entrepreneur, or expert in your field.
Why Video Podcasts Should Be Useful in Your Digital Marketing Plan
Video podcasts are one of the most effective ways to build authority and connection WITH YOUR AUDIENCE— two things every business needs to grow.
Unlike short-form social content that disappears in 24 hours, a podcast episode lives online forever. That means your EXPERTIISE, story, and call-to-action work for you 24/7 — without lifting another finger.
And when the podcast is on camera? Even better.
Video podcasts let your audience see your face, hear your voice, and connect with your body language — all subtle cues that build trust faster than words on a page.
For the past year, I’ve included video podcasting as a regular part of my own marketing efforts. For example:
- I’m a recurring guest on the podcast Your business In Digital, hosted by digital marketing strategist Tamara Mon Louis, where we dive into business strategy, storytelling, and visibility. These video appearances let me reach a warm audience, deliver value, and showcase my expertise in real time on LinkedIn, Facebook, Instagram, and YouTube. Our new season is coming, so now is a great time to catch up on previous season’s episodes.
- Our client of five years, the podcast Plants of the Gods, hosted by ethnobotanist Dr. Mark J. Plotkin, hit a million downloads after six seasons. Through creative videos content strategy, smart episode planning, and a commitment to cultural storytelling, we’ve grown the show into a platform that connects science, culture, and impact. Dr. Plotkin continues to reach his audience and as a thought leader, Plotkin, The Amazon Conservation Team (ACT) President was recently named a knight of the Honorary Order of the Palm, by the president of Suriname, Chan Santokhi, recognizing his tireless efforts on behalf of biocultural conservation.
Video Podcasts Are Top-of-Funnel Gold
Whether I’m in front of the camera or behind it, I can tell you this: podcasting is a game-changer.
Think of a podcast like a magnet at the top of your marketing funnel. People don’t always want a sales pitch. But they are willing to listen to a good story. And when you deliver consistent value through interviews, insights, or behind-the-scenes commentary, you stay top of mind with your audience — long before they’re ready to buy.
That means when they finally are ready, you’re the first person they think of.
Bonus: every episode CONTENT can be repurposed. One conversation can become:
- Long-form YouTube content
- Short clips for Instagram, LinkedIn, or TikTok
- A blog post with embedded video (like this one)
- A newsletter highlight
- A quote graphic or audiogram
When you plan strategically, your podcast isn’t just a channel. It becomes a content engine.
Why Being a Guest on a Podcast Is a Marketing Power Move
So, you’re not ready to host a podcast. You don’t have to launch your own show to see the benefits.
Simply being a guest on someone else’s podcast — especially a video-based series — lets you:
- Reach new audiences without building them from scratch
- Position yourself as an expert in your niche
- Build relationships with podcast hosts and their communities
- Link back to your website, freebie, or offer
When you show up on camera — poised, clear, and full of value — you build credibility that no ad can buy. I encourage every client and colleague I work with to seek out opportunities like this.
Final Thoughts
Incorporating video podcasting into your marketing plan — whether by launching your own, producing one for your brand, or showing up as a guest — is one of the most authentic ways to build visibility, trust, and momentum in your business.
It’s not about going viral. It’s about going deeper.
If you’re ready to show up as the expert you already are, now is the time to turn that camera on — and speak to the people who are already looking for you.
Want help developing a video podcast strategy for your brand or business? Let’s talk.
Ready to get started? Contact us for a 30 minute consultation where we help you see the big picture and prepare your message.
You can also check out our YouTube channel for more video marketing topics.
