The Secret to High-Impact Videos? Start Like You’re Already on Air

The Secret to High-Impact Videos? Start Like You’re Already on Air

Let’s cut to the chase: if your video doesn’t hook someone in the first few seconds, you’ve lost them. That’s not just true for TV—it’s true for your social media videos, LinkedIn content, digital segments, and even your video pitches. In a crowded digital space where attention spans are short and competition is high, developing…

Wanna Be On TV? Use a Video Content Marketing Strategy to Get Noticed by the Media

Wanna Be On TV? Use a Video Content Marketing Strategy to Get Noticed by the Media

Here’s the truth: if you want to land media opportunities today, you don’t wait for a producer to come knocking—you show them why they need to call you. How? With a strong video content marketing strategy that positions you for media success. Gone are the days when a polished headshot and a glowing bio were…

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