Hi Fellow Entrepreneurs, If there’s one thing I know after years in video marketing and media production, it’s this: learning never stops. For business owners, executives, and thought leaders, staying ahead isn’t just about being current — it’s about staying competitive. The way we market with video is constantly evolving. What worked last year may…
The East Orlando Chamber of Commerce has officially launched its Virtual Education Library, and I was honored to take part in the premiere segment alongside digital marketing strategist Tamara Mon Louis, of Monivan Digital Marketing Solutions. Our first video, Marketing in Motion: Trends, Tactics, and Technology, is now live on the EOCC Member Portal as…
The digital world doesn’t slow down for anyone. Platforms update overnight, algorithms shift without warning, and new tools emerge every quarter. As business owners and thought leaders, we’re expected not only to keep up but also to stay ahead—because if we’re not leading, we’re falling behind. That’s why continuing education isn’t just an option. It’s…
Let me be honest with you: I didn’t want to do it. Deleting people from my email list felt like I was shrinking my business. I’m an Emmy-nominated TV producer, a video marketing strategist, and a media veteran with 25+ years of experience. I’ve built relationships with some of the most well-known names in the…
There’s a reason face-to-face conversations move mountains. They build trust, create connection, and help people see your passion before they even hear your pitch. But in today’s digital business world, we don’t always get the chance to grab a coffee or hop on a call first. That’s where video comes in. When I pitch partnerships—whether…
Yikes! I hope Nike doesn’t come after me. Everybody knows they own those three famous words. The brand tagline is globally famous. Why Your Tagline Matters in Digital Marketing In today’s crowded digital landscape, your tagline is more than a catchy phrase. It’s a strategic cornerstone of your video marketing strategy: Just think of these…
YouTube is more than just a place to house your videos. It’s where sales, search, and storytelling converge. Whether you’re starting fresh or need to revive your current channel, a YouTube makeover helps ensure that every piece of content you create is working with purpose and precision. It’s where evergreen content lives, gets discovered daily,…
In today’s digital landscape, video marketing isn’t just a suggestion—it’s a necessity. You need video content to connect with your audience. And when it comes to video, there’s no bigger stage than YouTube, the second most used search engine in the world, right behind Google (which owns it). The days of scrolling through cat and…
Turn your research into reach—and reach into results You’ve done the groundwork. You’ve listened to your audience. You’ve uncovered the phrases they’re actually typing into search bars. You know exactly what they’re looking for. But how do they find you? As a part of the recent Digital Marketing Lunch & Learn series hosted by Chief…
As an Emmy-nominated television producer, I’ve reviewed hundreds—maybe even thousands—of pitches and interviewed as many experts. Most were brilliant on air. Only a handful could have done better. If you’re a business owner, thought leader, or expert looking to land your first interview, press feature, or TV appearance, pause for a moment. Let’s make sure…
Let’s be honest: in a content-saturated world, relevant content is everything. Every week, there’s a new headline, a viral moment, or a conversation dominating TV news and social media scrolls and your audience is paying attention to what’s happening now. The question is: how do you become a part of that conversation? The answer is:…
There’s something powerful about a well-run webinar. You show up with curiosity, maybe a notebook and a cup of tea, and before you know it—you’re hit with an ah-ha! moment that lights a creative fire under you. That’s exactly what happened to me during a recent webinar led by the incredible Rene Syler. We worked…
If you’re creating videos to support your business or brand, you’ve probably asked yourself: Is it time to bring in a little help?And not just someone to film or edit, but someone who understands how to shape your message, guide your strategy, and elevate the entire production process. That’s where a video production consultant comes…
Business travel is back in full swing, and for digital and video marketing professionals, every trip is an opportunity—not just to meet clients or attend conferences but to create, connect, and grow. But let’s be real: staying productive on the road isn’t easy. You need a game plan to make your travel work for you…
In an era where social media algorithms dictate visibility, many journalists and business leaders are making a strategic pivot—embracing Substack as a direct line to their audience. This shift isn’t just for reporters looking to escape network constraints; it’s a golden opportunity for entrepreneurs, business owners, and content creators who want to build authority, engage…
Let’s be real—not everyone loves being in front of the camera. If the thought of hitting record makes you want to run in the opposite direction, you’re not alone. The good news? You don’t have to be on camera to succeed in video marketing. In fact, businesses that use a mix of on-camera and off-camera…
Your website isn’t just a digital storefront—it’s the foundation of your thought leadership and video marketing strategy. In today’s business landscape, your audience expects a seamless experience that reflects your expertise and credibility. If your website isn’t optimized, it can undercut your authority, drive potential clients away, and weaken the impact of your video marketing…
Business collaborations can be a game-changer for any business and entering a business partnership can be a transformative step, but it’s one that requires careful thought and strategic planning. In industries like digital marketing and video marketing, where collaboration and creativity thrive, the right partner can amplify your strengths, expand your reach, and accelerate growth….
If you’re like many businesses, you’re investing in video marketing because you’ve heard it’s an excellent cost effective way to engage your audience, drive traffic, and increase sales. But here’s the big question—how do you know if your video marketing efforts are truly paying off? Sure, views, likes, and shares are exciting, but they don’t…
Video marketing isn’t just a trend—it’s a business necessity. According to a 2023 report by Wyzowl, 91% of businesses use video as a marketing tool, and 89% of video marketers say video gives them a good return on investment (ROI) (Wyzowl, 2023). You know video is important. But the real question is: Should you DIY…
So, you want to start using video for your business, but you’re stuck on the first step. Maybe you have a few keywords jotted down, a rough idea of what you want to say, or just know that video is the way forward—but how do you actually begin? The good news? You don’t need to…
Live video is a powerhouse strategy for small businesses aiming to capture real-time engagement and build lasting connections. In this post, we explore how live-streaming can transform your marketing approach, secure your valuable content amid Meta’s recent policy changes on Facebook Live storage, and why diversifying your platforms—especially with a robust YouTube presence—is more critical…
Securing timely payments is essential to maintaining a sustainable business in the world of business, including digital marketing, video production, and creative services. Yet, every entrepreneur has likely encountered a client who suddenly stops responding—whether it’s about pending deliverables, approvals, or, worst of all, overdue invoices. When a client goes radio silent, you’re left wondering:…
Staying organized is a cornerstone of success in modern business. Time is not just money; it’s the foundation of effective leadership, creativity, and long-term growth. Whether you’re leading a team, building your brand, or managing client relationships, every minute counts. Maintaining efficiency and focus is even more critical for those leveraging thought leadership and video…
In the digital-first world, entrepreneurs need to adopt innovative strategies to stand out. Skills honed in the fast-paced world of TV production are increasingly valuable in the realm of thought leadership and video marketing, where storytelling, audience engagement, and timely execution are key. Deborah Mitchell, founder of Deborah Mitchell Media & Associates (DMMA), highlights how…
End of content
End of content