The East Orlando Chamber of Commerce has officially launched its Virtual Education Library, and I was honored to take part in the premiere segment alongside digital marketing strategist Tamara Mon Louis, of Monivan Digital Marketing Solutions. Our first video, Marketing in Motion: Trends, Tactics, and Technology, is now live on the EOCC Member Portal as…
Let me be honest with you: I didn’t want to do it. Deleting people from my email list felt like I was shrinking my business. I’m an Emmy-nominated TV producer, a video marketing strategist, and a media veteran with 25+ years of experience. I’ve built relationships with some of the most well-known names in the…
There’s a reason face-to-face conversations move mountains. They build trust, create connection, and help people see your passion before they even hear your pitch. But in today’s digital business world, we don’t always get the chance to grab a coffee or hop on a call first. That’s where video comes in. When I pitch partnerships—whether…
Yikes! I hope Nike doesn’t come after me. Everybody knows they own those three famous words. The brand tagline is globally famous. Why Your Tagline Matters in Digital Marketing In today’s crowded digital landscape, your tagline is more than a catchy phrase. It’s a strategic cornerstone of your video marketing strategy: Just think of these…
You’ve planned, recorded, and now it’s time to bring your video to life. But here’s the thing—editing is where the magic happens. A polished, engaging video isn’t about flashy effects or over-the-top transitions. It’s about keeping your audience engaged and ensuring your message is clear, professional, and compelling. As a television producer and video marketing…
Imagine sitting at home, watching a gourmet chef prepare a delicate chocolate soufflé on your TV screen—and being able to taste it. It sounds like something straight out of Willy Wonka & the Chocolate Factory, right? In the 1971 film starring Gene Wilder, viewers were enchanted by the idea of lickable wallpaper that tasted like…
In today’s fast-paced digital world, video marketing is no longer a luxury — it’s a necessity. Entrepreneurs and small business owners looking to elevate their brands, attract new clients, and establish authority in their industries must harness the power of video. On Monday, January 27, 2025, from 12:00 PM to 1:30 PM, join Emmy-nominated TV…
Do you have or use the new Netflix Moments feature? Brands face the challenge of capturing attention in a saturated market where every second counts. Enter Netflix’s innovative ‘Moments’ feature, a game-changer for businesses aiming to enhance their video strategy. This feature allows users to clip and share short segments of their favorite shows directly…
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