Coach or Consultant? Choosing the Right Support to Elevate Your Business Strategy
In the world of media, storytelling, and business strategy, I’ve worn many hats — and I’ve watched entrepreneurs and thought leaders try on a few themselves as they navigate the ever-evolving digital marketing space.
Some seek a coach to help them find their voice and build a strategy. Others bring in a consultant to tackle a specific problem with precision. As a fellow entrepreneur, I’ve invested in both — and even joined a few mastermind groups to get my own questions answered.
These days, one question keeps popping up again and again:
“Do I need a video coach, a video consultant, or both?”
Let’s pull back the curtain.
Coaching: Personal, Transformational, and Confidence-Building
When someone comes to me feeling stuck in front of the camera or unsure how to show up for their audience, we often start with coaching. Coaching is about self-development — guiding you toward your own answers, building skills, and developing confidence.
In the video world, that might look like:
- Helping a CEO feel comfortable and natural on camera
- Developing a consistent brand message and delivery style
- Identifying mindset blocks that make video feel intimidating
- Holding space for growth while offering accountability
A coach walks beside you. They don’t fix it for you — they guide you to figure it out for yourself.
Consulting: Strategic, Tactical, and Results-Oriented
When you already know what you want to say, but need help figuring out how and where to say it — that’s where a consultant steps in. Video consulting is about solving problems, plain and simple. It’s technical, analytical, and laser-focused on outcomes.
You might work with a video consultant to:
- Design a content roadmap aligned with your business goals
- Audit your current video efforts for effectiveness
- Determine the right platforms, formats, and posting cadence
- Streamline your workflow, from pre-production to publication
A consultant focuses on your business, not just you. Their job is to assess the situation, recommend a clear plan, and hold you accountable for implementing it.
We’re Not the Same: Coach vs. Consultant
Let’s make it plain:
A coach helps you develop your own abilities and confidence.
A consultant helps your business by solving problems with precision.
With a coach, you are the client.
With a consultant, your business is the client.
Both roles serve different purposes, and both are valuable.
What Is Video Consulting, Really?
Great question.
Video consulting sits at the intersection of storytelling, strategy, and execution.
Think of it as your behind-the-scenes producer-meets-strategist:
- Auditing your current video presence
- Identifying gaps in messaging or execution
- Recommending tools, timelines, and techniques
- Referring creatives or even guiding you through production
It’s not about going viral — it’s about being intentional with your video strategy so you can connect, convert, and communicate with clarity.
Why You Might Need Both: Coaching + Video Consulting
In my work, the best outcomes happen when both roles are present.
Coaching helps you:
- Get clear on your why
- Show up confidently on camera
- Overcome fears and build new habits
Consulting helps you:
- Execute with strategy and intention
- Avoid trial-and-error mistakes
- Build a video system that works while you sleep
Some days, I’m walking a client through their first livestream with reassurance. Other days, I’m critiquing their YouTube thumbnails and tightening up their publishing schedule.
It’s all connected — because you can’t implement a great strategy without confidence, and confidence without structure can lead to burnout.
What to Look For When Hiring a Coach or Consultant
If you’re ready to bring someone in, here’s what to look for:
For a Coach:
- Someone who listens deeply and asks great questions
- A strong understanding of mindset, presence, and communication
- Experience guiding people through transformation
- Encouragement, not just direction
For a Consultant:
- Proven experience and clear strategic thinking
- A portfolio or examples of results from similar clients
- Systems, tools, and frameworks that can be adapted to you
- The ability to assess, advise, and hold you accountable
Bonus tip? Find someone who understands both sides of the equation.
From My Studio to Yours
Over the years, I’ve found myself toggling between coaching and consulting — sometimes on the same day. And you know what? That blend works.
Whether you’re building your on-camera confidence or mapping out a binge-worthy video podcast series, having the right kind of support can make all the difference.
Let’s Keep the Conversation Going
If you’re still wondering whether you need a coach, a consultant, or a custom mix of both — let’s talk. No pitch. No pressure. Just real answers.
Because the best video strategy?
It starts with a clear message — and a little support behind the scenes.
Ready to get started? Contact us for a 30 minute consultation where we help you see the big picture and prepare your message.
You can also check out our YouTube channel for more video marketing topics.
