Start with what your audience is already searching for If you’ve been following our video strategy series, you already know the truth:SEO isn’t optional. It’s essential. In Part 1, we revealed why SEO is the foundation of visibility in video marketing and why great video isn’t just about looking polished or sounding confident on camera….
Let’s set the record straight: great video isn’t just about Valuable Content, looking polished or sounding confident on camera. In today’s digital marketplace, it’s about being found Online 24/7 by your target audience. After attending a recent “Your Business in Digital” Lunch & Learn Series with Digital Marketing Strategist Tamara Mon Louis, of Monivan Digital…
As an Emmy-nominated television producer, I’ve reviewed hundreds—maybe even thousands—of pitches and interviewed as many experts. Most were brilliant on air. Only a handful could have done better. If you’re a business owner, thought leader, or expert looking to land your first interview, press feature, or TV appearance, pause for a moment. Let’s make sure…
Last week, we talked about the difference between video content and a true video experience. If you missed it, here’s a quick recap: Now, let’s talk about how to create a transformative video experience. The good news? You don’t need fancy lighting rigs or a Hollywood budget. Creating memorable video experiences starts with something much…
Every day, new videos flood our screens—tips, trends, how-tos, hot takes. It’s easy to feel like you’re just adding to the noise. But if you want your message to land, to linger, to lead people to action—then it’s not just about creating video content. It’s about crafting a video experience. And that’s where the real…
You landed the interview. Or maybe you’ve decided to launch your own video podcast. Either way — the camera is rolling, and the spotlight’s on. Now what? Here’s the truth: Simply hitting “record” isn’t enough. If you want your podcast appearance or branded series to actually drive leads and convert viewers into clients, you need…
In today’s noisy digital world, everyone is creating content. But not everyone is building trust. As a media veteran, video strategist, and producer I’ve seen firsthand how video podcasts — whether you’re hosting or simply showing up as a guest — can change your visibility game. Let’s break down why being part of the podcasting…
In the world of media, storytelling, and business strategy, I’ve worn many hats — and I’ve watched entrepreneurs and thought leaders try on a few themselves as they navigate the ever-evolving digital marketing space. Some seek a coach to help them find their voice and build a strategy. Others bring in a consultant to tackle…
If you’ve ever dreamed of seeing your message broadcast on television—or even just standing out online—you’re not alone. These days, it’s not enough to show up on video. You have to show up with a story and content that matters. As a former network TV producer, let me let you in on a little secret:…
Let’s be honest: in a content-saturated world, relevant content is everything. Every week, there’s a new headline, a viral moment, or a conversation dominating TV news and social media scrolls and your audience is paying attention to what’s happening now. The question is: how do you become a part of that conversation? The answer is:…
Let’s cut to the chase: if your video doesn’t hook someone in the first few seconds, you’ve lost them. That’s not just true for TV—it’s true for your social media videos, LinkedIn content, digital segments, and even your video pitches. In a crowded digital space where attention spans are short and competition is high, developing…
Here’s the truth: if you want to land media opportunities today, you don’t wait for a producer to come knocking—you show them why they need to call you. How? With a strong video content marketing strategy that positions you for media success. Gone are the days when a polished headshot and a glowing bio were…
There’s something powerful about a well-run webinar. You show up with curiosity, maybe a notebook and a cup of tea, and before you know it—you’re hit with an ah-ha! moment that lights a creative fire under you. That’s exactly what happened to me during a recent webinar led by the incredible Rene Syler. We worked…
If you’re creating videos to support your business or brand, you’ve probably asked yourself: Is it time to bring in a little help?And not just someone to film or edit, but someone who understands how to shape your message, guide your strategy, and elevate the entire production process. That’s where a video production consultant comes…
Business travel is back in full swing, and for digital and video marketing professionals, every trip is an opportunity—not just to meet clients or attend conferences but to create, connect, and grow. But let’s be real: staying productive on the road isn’t easy. You need a game plan to make your travel work for you…
In an era where social media algorithms dictate visibility, many journalists and business leaders are making a strategic pivot—embracing Substack as a direct line to their audience. This shift isn’t just for reporters looking to escape network constraints; it’s a golden opportunity for entrepreneurs, business owners, and content creators who want to build authority, engage…
You’re putting in the effort to create one video per month—let’s make sure it lands! Your audience isn’t just looking for content; they want something that speaks to them, something that keeps them coming back. And let me tell you, great videos don’t just “happen.” They’re the result of careful planning, engaging storytelling, and the…
Let’s be real—not everyone loves being in front of the camera. If the thought of hitting record makes you want to run in the opposite direction, you’re not alone. The good news? You don’t have to be on camera to succeed in video marketing. In fact, businesses that use a mix of on-camera and off-camera…
Your website isn’t just a digital storefront—it’s the foundation of your thought leadership and video marketing strategy. In today’s business landscape, your audience expects a seamless experience that reflects your expertise and credibility. If your website isn’t optimized, it can undercut your authority, drive potential clients away, and weaken the impact of your video marketing…
Business collaborations can be a game-changer for any business and entering a business partnership can be a transformative step, but it’s one that requires careful thought and strategic planning. In industries like digital marketing and video marketing, where collaboration and creativity thrive, the right partner can amplify your strengths, expand your reach, and accelerate growth….
If you’re like many businesses, you’re investing in video marketing because you’ve heard it’s an excellent cost effective way to engage your audience, drive traffic, and increase sales. But here’s the big question—how do you know if your video marketing efforts are truly paying off? Sure, views, likes, and shares are exciting, but they don’t…
You’ve planned, recorded, and now it’s time to bring your video to life. But here’s the thing—editing is where the magic happens. A polished, engaging video isn’t about flashy effects or over-the-top transitions. It’s about keeping your audience engaged and ensuring your message is clear, professional, and compelling. As a television producer and video marketing…
Imagine sitting at home, watching a gourmet chef prepare a delicate chocolate soufflé on your TV screen—and being able to taste it. It sounds like something straight out of Willy Wonka & the Chocolate Factory, right? In the 1971 film starring Gene Wilder, viewers were enchanted by the idea of lickable wallpaper that tasted like…
Video marketing isn’t just a trend—it’s a business necessity. According to a 2023 report by Wyzowl, 91% of businesses use video as a marketing tool, and 89% of video marketers say video gives them a good return on investment (ROI) (Wyzowl, 2023). You know video is important. But the real question is: Should you DIY…
So, you want to start using video for your business, but you’re stuck on the first step. Maybe you have a few keywords jotted down, a rough idea of what you want to say, or just know that video is the way forward—but how do you actually begin? The good news? You don’t need to…
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