So, you’re ready to take the leap into digital marketing? Welcome aboard! Whether you’re a small or mid-level business owner or part of a dynamic marketing team, embarking on this journey can feel daunting—but I’m here to guide you step-by-step through the initial process. Video has become a large part of the digital marketing strategy,…
Live video is a powerhouse strategy for small businesses aiming to capture real-time engagement and build lasting connections. In this post, we explore how live-streaming can transform your marketing approach, secure your valuable content amid Meta’s recent policy changes on Facebook Live storage, and why diversifying your platforms—especially with a robust YouTube presence—is more critical…
Securing timely payments is essential to maintaining a sustainable business in the world of business, including digital marketing, video production, and creative services. Yet, every entrepreneur has likely encountered a client who suddenly stops responding—whether it’s about pending deliverables, approvals, or, worst of all, overdue invoices. When a client goes radio silent, you’re left wondering:…
Staying organized is a cornerstone of success in modern business. Time is not just money; it’s the foundation of effective leadership, creativity, and long-term growth. Whether you’re leading a team, building your brand, or managing client relationships, every minute counts. Maintaining efficiency and focus is even more critical for those leveraging thought leadership and video…
In the digital-first world, entrepreneurs need to adopt innovative strategies to stand out. Skills honed in the fast-paced world of TV production are increasingly valuable in the realm of thought leadership and video marketing, where storytelling, audience engagement, and timely execution are key. Deborah Mitchell, founder of Deborah Mitchell Media & Associates (DMMA), highlights how…
Imagine waking up tomorrow to find that your favorite social media platforms have disappeared. No Facebook, Instagram, LinkedIn, or TikTok to share updates, connect with your audience, or promote your business. This scenario might seem far-fetched, but recent events, such as the potential bans on TikTok in various regions due to data privacy concerns and…
In today’s fast-paced digital world, video marketing is no longer a luxury — it’s a necessity. Entrepreneurs and small business owners looking to elevate their brands, attract new clients, and establish authority in their industries must harness the power of video. On Monday, January 27, 2025, from 12:00 PM to 1:30 PM, join Emmy-nominated TV…
In the dynamic landscape of 2025, video marketing is undergoing a revolution. Single-platform reliance is a relic of the past, replaced by the omnichannel paradigm—a strategic approach that prioritizes engaging audiences across multiple digital touchpoints. For business executives and thought leaders, this evolution presents an unprecedented opportunity to amplify influence, strengthen credibility, and drive measurable…
While podcasts can be a fantastic platform to establish thought leadership, expand your brand’s reach, and connect with engaged audiences, not all invitations are as genuine as they seem. Let’s explore how to protect yourself and make informed decisions when selecting podcast opportunities. The Rise of Fake Podcast Schemes Podcasts are powerful tools for entrepreneurs…
When I first stepped into the role of caregiver, I never imagined how deeply it would shape every aspect of my life—my relationships, emotional well-being, and the way I approach running my business. My mother, Rita, who is now 95, has been my anchor and my inspiration. Her care has been my full-time responsibility since…
For business owners wondering how to create video content that resonates and spreads, Patti LaBelle’s sweet potato pies offer a wealth of inspiration. In 2015, a single YouTube video turned Patti LaBelle’s Sweet Potato Pies into a viral sensation. James Wright Chanel’s heartfelt and hilarious review catapulted the pies into fame, resulting in Walmart stores…
As 2024 comes to a close, the video marketing landscape has proven to be more dynamic and essential than ever. Business owners and thought leaders navigating this space have seen firsthand how engaging video content can elevate their brands, forge authentic connections, and drive measurable results. This year, video marketing trends and tools have revolved…
If you want to capture attention and keep your audience coming back for more, your live streams need to be more than one-sided presentations. They need to be interactive, engaging, and—most importantly—a two-way conversation. As someone who’s spent years behind the camera and in front of it, I’ve learned that the most successful broadcasts invite…
Do you have or use the new Netflix Moments feature? Brands face the challenge of capturing attention in a saturated market where every second counts. Enter Netflix’s innovative ‘Moments’ feature, a game-changer for businesses aiming to enhance their video strategy. This feature allows users to clip and share short segments of their favorite shows directly…
Election night is one of the most anticipated events in the news cycle, with millions of viewers tuning in to see who will lead the nation. But this year, an unexpected twist had everyone in Pennsylvania asking, “Was that a simple mistake or something else?” Recently, my team member Jessica, who lives in Pennsylvania, shared…
The 2024 election is more than just a political spectacle—it’s a masterclass in video marketing. Whether you’re a business owner, marketer, or entrepreneur, there are invaluable lessons to learn from the innovative use of video content by political campaigns. As candidates compete for the public’s attention, they’re tapping into video storytelling to engage, inspire, and…
In today’s media-saturated world, video is always a good reminder that it is non-negotiable for businesses that want to stand out, connect with audiences, and make an impact. But creating video content is only half the battle. If you want your audience to show up, tune in, and engage with your live streams, you need to…
In the fast-paced world of digital marketing, understanding how timing influences your video content’s success is crucial. As TV networks carefully map out seasonal programming schedules to capture peak viewer attention, your online video strategy should be equally meticulous. For business professionals leveraging video to grow their brand, mastering the art of timing can be…
Once a platform primarily known for professional networking, LinkedIn has evolved to become a dynamic space for content creation, engagement, and personal branding. The recent introduction of short-form videos has further transformed the platform, offering a powerful tool for building personal brands and attracting potential clients. LinkedIn’s new video feature provides a powerful opportunity to enhance…
The Secret to Strong Brand Messaging and Audience Loyalty In the height of the covid-19 pandemic lockdown, Dr. Plotkin, a Harvard and Yale-trained scientist and thought leader who has been studying the healing plants and shamans of the Amazon rainforest for almost four decades had just released his latest book “The Amazon: What Everyone Needs to…
Whether you’re a small business owner, industry leader, or up-and-coming entrepreneur, video marketing is the secret weapon you need to elevate your brand and boost your business visibility. In today’s fast-paced digital world, nothing cuts through the noise quite like engaging video content, and as you set your sights on next year’s Bravatto Awards, it’s time to…
Article Contributed by Marian Rivman The momentary act of shaking someoneʼs hand is an incomparable communications tool. A handshake is much more than Wikipediaʼs definition: “A short ritual in which two people grasp one of each otherʼs like hands, in most cases accompanied by a brief up and down movement of thegrasped hands.” Despite its…
Mark Plotkin, Ph.D. Amazon Conservation Team
One Word and 3 Must-Know Trends in Digital Marketing for 2024 How can we help you do better in 2024? As we begin 2024, the year is like a blank slate waiting for a new story to be told. So, let’s make every word count! My question is “How can our team help you tell…
Building a Sustainable Video Content Creation Strategy I recently chatted with television colleague Angela Willoughby, Supervising Producer on the daytime talk show The Tamron Hall Show and fellow entrepreneur, about being consistent with video content creation and being confident on-air. As we settle into Q2, I hope you are thinking about the importance of video…
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