When it comes to public relations, the job isn’t just to get attention — it’s to tell a story that connects. And in today’s digital-first world, video is the single most powerful way to do that.I learned this truth firsthand during a decade producing for CBS’s The Early Show, where every morning we were tasked…
Hi Fellow Entrepreneurs, If there’s one thing I know after years in video marketing and media production, it’s this: learning never stops. For business owners, executives, and thought leaders, staying ahead isn’t just about being current — it’s about staying competitive. The way we market with video is constantly evolving. What worked last year may…
The East Orlando Chamber of Commerce has officially launched its Virtual Education Library, and I was honored to take part in the premiere segment alongside digital marketing strategist Tamara Mon Louis, of Monivan Digital Marketing Solutions. Our first video, Marketing in Motion: Trends, Tactics, and Technology, is now live on the EOCC Member Portal as…
The digital world doesn’t slow down for anyone. Platforms update overnight, algorithms shift without warning, and new tools emerge every quarter. As business owners and thought leaders, we’re expected not only to keep up but also to stay ahead—because if we’re not leading, we’re falling behind. That’s why continuing education isn’t just an option. It’s…
Let me be honest with you: I didn’t want to do it. Deleting people from my email list felt like I was shrinking my business. I’m an Emmy-nominated TV producer, a video marketing strategist, and a media veteran with 25+ years of experience. I’ve built relationships with some of the most well-known names in the…
There’s a reason face-to-face conversations move mountains. They build trust, create connection, and help people see your passion before they even hear your pitch. But in today’s digital business world, we don’t always get the chance to grab a coffee or hop on a call first. That’s where video comes in. When I pitch partnerships—whether…
Yikes! I hope Nike doesn’t come after me. Everybody knows they own those three famous words. The brand tagline is globally famous. Why Your Tagline Matters in Digital Marketing In today’s crowded digital landscape, your tagline is more than a catchy phrase. It’s a strategic cornerstone of your video marketing strategy: Just think of these…
YouTube is more than just a place to house your videos. It’s where sales, search, and storytelling converge. Whether you’re starting fresh or need to revive your current channel, a YouTube makeover helps ensure that every piece of content you create is working with purpose and precision. It’s where evergreen content lives, gets discovered daily,…
We’ve all seen it—that moment caught on camera that spirals out of control. This week, it was Andy Byron, then-CEO of tech firm Astronomer, and his company’s Head of HR, Kristin Cabot. The two were caught on the jumbotron at a Coldplay concert, appearing far too cozy considering they’re both married…to other people. As the…
In today’s digital landscape, video marketing isn’t just a suggestion—it’s a necessity. You need video content to connect with your audience. And when it comes to video, there’s no bigger stage than YouTube, the second most used search engine in the world, right behind Google (which owns it). The days of scrolling through cat and…
Launching or relaunching your YouTube channel isn’t about going viral—it’s about showing up with purpose. Think long-term. With each video, you’re building a library of trust, value, and visibility. And as the rise of video podcasts shows, the audience is not only watching… they’re waiting. As a video production consultant, I often remind my clients:…
You’ve made the leap—your brand is live, your offer is ready, and now it’s time to press record. Whether you’re a new entrepreneur, a nonprofit leader, or finally stepping into the spotlight after a rebrand, your first business video is a big deal. But let’s be honest: the camera can be intimidating. And even when…
Turn your research into reach—and reach into results You’ve done the groundwork. You’ve listened to your audience. You’ve uncovered the phrases they’re actually typing into search bars. You know exactly what they’re looking for. But how do they find you? As a part of the recent Digital Marketing Lunch & Learn series hosted by Chief…
Start with what your audience is already searching for If you’ve been following our video strategy series, you already know the truth:SEO isn’t optional. It’s essential. In Part 1, we revealed why SEO is the foundation of visibility in video marketing and why great video isn’t just about looking polished or sounding confident on camera….
Let’s set the record straight: great video isn’t just about Valuable Content, looking polished or sounding confident on camera. In today’s digital marketplace, it’s about being found Online 24/7 by your target audience. After attending a recent “Your Business in Digital” Lunch & Learn Series with Digital Marketing Strategist Tamara Mon Louis, of Monivan Digital…
As an Emmy-nominated television producer, I’ve reviewed hundreds—maybe even thousands—of pitches and interviewed as many experts. Most were brilliant on air. Only a handful could have done better. If you’re a business owner, thought leader, or expert looking to land your first interview, press feature, or TV appearance, pause for a moment. Let’s make sure…
Last week, we talked about the difference between video content and a true video experience. If you missed it, here’s a quick recap: Now, let’s talk about how to create a transformative video experience. The good news? You don’t need fancy lighting rigs or a Hollywood budget. Creating memorable video experiences starts with something much…
Every day, new videos flood our screens—tips, trends, how-tos, hot takes. It’s easy to feel like you’re just adding to the noise. But if you want your message to land, to linger, to lead people to action—then it’s not just about creating video content. It’s about crafting a video experience. And that’s where the real…
You landed the interview. Or maybe you’ve decided to launch your own video podcast. Either way — the camera is rolling, and the spotlight’s on. Now what? Here’s the truth: Simply hitting “record” isn’t enough. If you want your podcast appearance or branded series to actually drive leads and convert viewers into clients, you need…
In today’s noisy digital world, everyone is creating content. But not everyone is building trust. As a media veteran, video strategist, and producer I’ve seen firsthand how video podcasts — whether you’re hosting or simply showing up as a guest — can change your visibility game. Let’s break down why being part of the podcasting…
In the world of media, storytelling, and business strategy, I’ve worn many hats — and I’ve watched entrepreneurs and thought leaders try on a few themselves as they navigate the ever-evolving digital marketing space. Some seek a coach to help them find their voice and build a strategy. Others bring in a consultant to tackle…
If you’ve ever dreamed of seeing your message broadcast on television—or even just standing out online—you’re not alone. These days, it’s not enough to show up on video. You have to show up with a story and content that matters. As a former network TV producer, let me let you in on a little secret:…
Let’s be honest: in a content-saturated world, relevant content is everything. Every week, there’s a new headline, a viral moment, or a conversation dominating TV news and social media scrolls and your audience is paying attention to what’s happening now. The question is: how do you become a part of that conversation? The answer is:…
Let’s cut to the chase: if your video doesn’t hook someone in the first few seconds, you’ve lost them. That’s not just true for TV—it’s true for your social media videos, LinkedIn content, digital segments, and even your video pitches. In a crowded digital space where attention spans are short and competition is high, developing…
Here’s the truth: if you want to land media opportunities today, you don’t wait for a producer to come knocking—you show them why they need to call you. How? With a strong video content marketing strategy that positions you for media success. Gone are the days when a polished headshot and a glowing bio were…
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