Marketing in Motion: The Premiere of EOCC’s Virtual Education Library
The East Orlando Chamber of Commerce has officially launched its Virtual Education Library, and I was honored to take part in the premiere segment alongside digital marketing strategist Tamara Mon Louis, of Monivan Digital Marketing Solutions.
Our first video, Marketing in Motion: Trends, Tactics, and Technology, is now live on the EOCC Member Portal as of September 5, 2025.
The session was moderated by Jennifer Englert, Founder and Managing Partner of The Orlando Law Group and EOCC Board of Directors member. Together, we explored what matters most for business owners today—how to market with intention, avoid overwhelm, and use the right tools to grow.
Why This Virtual Education Library, Matters
As a video marketing strategist, I know firsthand how overwhelming marketing can feel. There are countless platforms, tools, and voices telling you what to do. Yet so many business owners still ask:
Where do I start—and how do I know it’s working?
The EOCC’s Virtual Education Library, was designed to answer exactly that. This isn’t about doing everything. It’s about doing the right things for your business—with clarity, confidence, and impact.
Highlights from Marketing in Motion
Here are five key insights from our conversation:
- Build Your Digital Foundation
- Your website is your digital headquarters. Without a strong, SEO-friendly, mobile-optimized site, other marketing efforts fall flat.
- Takeaway: Before chasing trends, strengthen your website, listings, and data tracking.
- Choose the Right Channels
- Not every platform is for you. Show up where your audience already spends time.
- Takeaway: Focus beats fatigue. Pick 1–2 channels and grow intentionally.
- Tell Your Story with Video
- Video storytelling—whether live, testimonial, or behind-the-scenes—creates trust and credibility.
- Takeaway: A simple, authentic video beats waiting for perfection.
- Let Analytics Guide You
- Likes and shares aren’t the measure of success. Leads, conversions, and sales are.
- Takeaway: Use analytics as your compass to measure real results.
- Be Ready for the Future
- AI is transforming how people search and discover businesses. Consistency and high-value content will win.
- Takeaway: Think of content as your long-term advantage.
Quick Action Steps for Business Owners
- Audit your foundation (website, Google Business Profile, social media).
- Define your customer clearly.
- Start small with video—consistency > polish.
- Batch & repurpose content.
- Track conversions, not vanity metrics.
Why This Is Worth Your Time
This first session is more than just an introduction to marketing—it’s a playbook for intentional, sustainable growth.
The best part? The video is available on-demand in the EOCC Member Portal, so you can revisit the lessons anytime.
As moderator Jennifer Englert shared, the Virtual Day of Learning reflects EOCC’s mission: to empower local businesses with education and resources that drive growth, visibility, and long-term success.
What’s Next
The Marketing in Motion segment is only the beginning. Future sessions will cover finance, operations, branding, leadership, and more.
But for now, if marketing has ever felt overwhelming or confusing, this premiere video is your chance to reset, refocus, and take action with clarity.
Ready to Take the Next Step?
The first video, Marketing in Motion: Trends, Tactics, and Technology, is now available in the EOCC Member Portal.
And if you’re ready to elevate your own video marketing, I’d love to help. As founder of Deborah Mitchell Media & Associates, I work with business owners, entrepreneurs, and executives to transform their digital presence through strategic video storytelling. Find examples and hear from our clients on our YouTube Channel.
Book your complimentary video marketing consultation today and discover how video can help your business stand out, connect with your audience, and turn visibility into growth.
Video Visibility: Your Story. Our Strategy. Real Results.
