Pitching a Collaboration? Send a Video First

ByDeborah Mitchell

There’s a reason face-to-face conversations move mountains.

They build trust, create connection, and help people see your passion before they even hear your pitch. But in today’s digital business world, we don’t always get the chance to grab a coffee or hop on a call first.

That’s where video comes in.

When I pitch partnerships—whether it’s for a media collaboration, speaking engagement, or strategic alliance—I often lead with a short, personalized video. And I encourage my clients to do the same.

Because here’s the truth: people say yes to people, not PDFs.

Why a Video Pitch Works

Text can be skimmed. Emails can be ignored. But a quick video message puts a face to your name and a voice to your value. It humanizes your offer, builds credibility, and shows you’ve taken the time to make it personal.

A well-crafted video pitch answers three unspoken questions:

  1. Do I trust you?
  2. Do I like you?
  3. Do I believe this partnership can work?

Video says what text can’t. It communicates tone, sincerity, and energy—and when you’re asking someone to collaborate, that matters more than ever.

What to Say in Your Pitch Video

Keep it short and heartfelt. A solid video pitch can be under 90 seconds. Here’s a simple script framework you can use:

  1. Start with a connection: “Hi [Name], I’ve been following your work on [specific project/podcast/event] and I’m truly inspired by the way you…”
  2. Introduce yourself: “I’m Deborah Mitchell, a video strategist and media consultant focused on helping thought leaders expand their reach through strategic content.”
  3. Make the ask: “I’d love to explore a collaboration that amplifies both our audiences. Here’s a quick idea…”
  4. Wrap it with warmth: “I’ll follow up with more details, but I wanted to introduce myself face-to-face first. Looking forward to connecting!”

Where to Use It

  • DMs on LinkedIn
  • Email intros to potential podcast hosts or speakers
  • Follow-up to in-person networking events
  • Outreach to brands, nonprofits, or media outlets

Pair the video with a brief written message that links to more info (like your portfolio, pitch deck, or calendar link). But let the video do the first impression work.

Tools to Make it Easy

Don’t overcomplicate this. Use Loom, Vidyard, or BombBomb to record and send polished videos from your phone or computer. Add your logo in the corner, choose a clean background, and let your personality lead.

The DMMA Takeaway

Strategic partnerships begin with strategic outreach. So the next time you’re tempted to send a cold email, consider this instead:

Turn on your camera, smile, and let them see you.

Want to learn how to craft irresistible video pitches that get noticed? Let’s talk.

But if you’re thinking, “I want someone to help me pull all this together,” you’re not alone—and you’re in the right place. I help business owners and thought leaders use video strategy to build bridges—and get more yeses.

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