Why Launching (or Relaunching) a YouTube Channel is a Smart Move Right Now
Launching or relaunching your YouTube channel isn’t about going viral—it’s about showing up with purpose. Think long-term. With each video, you’re building a library of trust, value, and visibility. And as the rise of video podcasts shows, the audience is not only watching… they’re waiting.
As a video production consultant, I often remind my clients: YouTube is more than just a video platform—it’s where sales, search, and storytelling converge. If you’re building a brand, growing a business, or amplifying your thought leadership, YouTube isn’t optional—it’s essential.
And with the rise of long-form video content and video podcasts reshaping the media landscape, now is the perfect time to either start your channel or give your current one the makeover it deserves. We just refreshed our channel. At the end of this blog, you can click on our channel link to take a look around.
Now, let’s talk about when to launch, what kind of content works, and how to set yourself up for long-term success.
When Is the Right Time to Launch?
Simple: when you’re ready to show up consistently with value.
You don’t need perfect equipment or a massive audience to start a YouTube channel—you just need a clear message, a purpose, and a video strategy. If you already have:
- An offer, service, or story worth sharing
- A basic understanding of your audience’s problems and desires
- A willingness to grow your digital presence…
Then you’re ready.
What holds most people back isn’t a lack of resources. It’s perfectionism. But like any marketing strategy, momentum comes from movement. Start now, polish as you go.
Why YouTube? A Lead Magnet That Never Sleeps
Think of YouTube as Google’s younger, more visual sibling. With over 2 billion logged-in users monthly and the highest engagement of any social platform, YouTube acts as both:
- A search engine, where users actively seek answers, and
- A sales funnel, where you can guide viewers toward offers and actions.
And unlike a tweet or Instagram Story, your content on YouTube has a long shelf life. A single video, properly optimized, can continue bringing in views, leads, and sales for years.
Good Content vs. Great Content
Here’s what “good” content looks like on YouTube in 2025:
- Educates or entertains your audience
- Aligns with your business goals
- Answers real questions your ideal client is searching for
But great content does something more—it builds trust at scale.
YouTube videos give your audience the gift of your voice, body language, and presence. It accelerates trust in ways no blog post or graphic ever can. This is especially powerful for service providers, thought leaders, coaches, and consultants.
3 Types of Content You Should Create:
Searchable Content (Top of Funnel)
- Titles like “How to Get Media Attention” or “What to Say in a Video Script”
- Helps you rank in YouTube and Google search
Authority Content (Middle of Funnel)
- Behind-the-scenes, thought leadership, client case studies
- Builds credibility and keeps your audience binge-watching
Conversion Content (Bottom of Funnel)
- Offers, webinars, testimonials, FAQs about your service
- Designed to turn viewers into buyers
The Rise of Video Podcasts (and Why You Should Pay Attention)
According to a recent Wall Street Journal article titled “Why Everyone Is Now Watching Podcasts on YouTube,” YouTube has officially overtaken Spotify and Apple as the #1 platform for podcast consumption in the U.S.
“We don’t just listen to podcasts anymore. We watch them.” – WSJ
This evolution didn’t happen overnight—but it’s changing the entire industry. The pandemic normalized seeing podcasters on camera, and now audiences expect it. In fact, Edison Research found that 84% of Gen Z listeners prefer video podcasts.
So what does this mean for you?
If you’re already podcasting, it’s time to add a camera and upload to YouTube.
If you’re not podcasting, consider starting a video-first show—interviews, solo commentary, Q&As—because that’s where the attention (and revenue) is heading.
And YouTube isn’t just paying creators; it’s also pushing podcasts into feeds, making them easier to discover. You’re literally being handed the visibility you need—if you’re willing to show up.
Getting Started: The Must-Haves for Launch or Makeover
Whether you’re starting fresh or upgrading your channel, here’s what you need:
Branding Setup
- Channel Banner: A clear, branded graphic with a tagline, offer, and contact link
- Profile Image: Professional headshot or brand logo
- Channel Trailer: A 60–90 second welcome video explaining who you help, how, and what to expect
Content Strategy
- 3–5 pillar topics based on your niche
- Keyword research for searchable video titles
- A consistent publishing schedule (weekly or bi-weekly is fine!)
Optimization Essentials
- SEO Titles: What your audience is typing into search
- Custom Thumbnails: Use a template with consistent fonts, brand colors, and photos
- Video Descriptions: Include your lead magnet, social links, and call to action
- Hashtags + Tags: Help YouTube recommend your video to the right audience
Channel Structure
- Organized Playlists: Group content into “Getting Started,” “Client Stories,” or “Media Tips” to guide your viewer journey
- Upload Defaults: Automate description, tags, and links so every upload is optimized
- Pinned Comments + End Screens: Always lead viewers to the next step
So if you’re asking yourself, “Do I really need to be on YouTube?” My answer is YES!
Check out our recent YouTube makeover at https://www.youtube.com/@DeborahMitchellMediaAssociates
Want help launching or revitalizing your YouTube channel? Book a free 30-minute consultation with me here: calendly.com/dmmadeb
And remember…
Video Visibility: Your Story. Our Strategy. Real Results.
