How to Use Keywords to Optimize and Repurpose Your Video Content

ByDeborah Mitchell

Turn your research into reach—and reach into results

You’ve done the groundwork. You’ve listened to your audience. You’ve uncovered the phrases they’re actually typing into search bars. You know exactly what they’re looking for. But how do they find you?

As a part of the recent Digital Marketing Lunch & Learn series hosted by Chief Digital Marketing Strategist, Tamara Mon Louis, she explained that keywords play a BIG role.

Because in video marketing, knowing the right words isn’t enough.
You have to know where to put them—and how to stretch your message across every platform your audience touches.

This is the part that turns your video into more than content.
It becomes a discovery engine. A trust-builder. A client-converter.

Step 1: Place Keywords Where They Matter Most

Your video content isn’t just for watching. It’s for finding.
And search engines—especially YouTube and Google—are always scanning for clues to understand what your video is about.

Here’s where to make those clues loud and clear:

Strategic Keyword Placements

  • Video Title
    • This is your #1 SEO weapon. Be specific. Be searchable.
      • Instead of: “Lights, Camera, Success”
      • Try: “How to Use YouTube to Grow Your Small Business”
  • Description
    • Put your main keyword in the first two lines. Then add context, links, and hashtags that reinforce your topic.
  • Hashtags/Tags
    • Use 3–5 relevant terms: niche, location, industry.
      • Example: #VideoMarketing #NYCVideoproducer #SmallBusinessTips
  • Captions + Script
    Search engines scan captions. When your keywords are spoken, it boosts your search visibility.
  • Thumbnail Text Overlay
    Don’t waste this space. Add bold, keyword-driven phrases that stop the scroll and reinforce your message.
  • Debbie’s Tip: YouTube is no longer optional. It’s your 24/7 video storefront, lead generator, and credibility builder all in one. Treat it like the marketing asset it is.

Step 2: Repurpose Your Video for Maximum Reach

You worked hard on that video—don’t let it live in one place.

Repurposing isn’t just about recycling content. It’s about amplifying your voice, extending your reach, and reinforcing your message everywhere your audience spends time.

Repurpose with Purpose:

  • YouTube (Full-Length)
    This is your home base. Use SEO in title, description, and add the video to a playlist for increased bingeability.
  • Social Media Clips
    Clip 30–90 second highlights. Add captions with keyword phrases. Use the same terms in the caption and hashtags.
  • Blog Posts
    Turn your script into a blog post. Embed the video for bonus SEO benefits and double the visibility.
  •  Email Campaigns
    Use keyword-rich subject lines and preview text. Link the video inside and invite your list to watch + share.
  • LinkedIn Thought Leadership
    Pull a key tip from your video and post it as a text post, carousel, or even a LinkedIn article.
  • Debbie’s Tip: Consistency is queen. Using the same keyword strategy across platforms not only boosts SEO, but it also makes your brand instantly recognizable.

Your DMMA Video Optimization Checklist

Before you hit publish on your next video, ask:

  • Is my keyword in the title and description?
  • Am I using 3–5 relevant hashtags?
  • Does the script naturally include key phrases?
  • Did I add captions with my keywords spoken on screen?
  • Am I planning to repurpose this content into multiple formats?

You’re Not Just Creating Video—You’re Building Visibility

Video content is an investment. When powered by SEO, it pays you back in visibility, engagement, and qualified leads.

But you don’t have to figure this all out on your own.

At Deborah Mitchell Media & Associates, we help business owners, experts, and marketing teams create keyword-driven video strategies that get them found, seen, and paid.

📅 Book your complimentary 30-minute video marketing strategy call:
https://calendly.com/dmmadeb
📧 Or email us directly: Debbie@DeborahMitchellMediaAssociates.co

You can also check out our YouTube channel for more video marketing topics.

Let’s optimize your video content, amplify your message, and turn your audience into action-takers.

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