Why SEO and Keywords Are the Secret Sauce to Powerful Video Marketing
Let’s set the record straight: great video isn’t just about Valuable Content, looking polished or sounding confident on camera. In today’s digital marketplace, it’s about being found Online 24/7 by your target audience.
After attending a recent “Your Business in Digital” Lunch & Learn Series with Digital Marketing Strategist Tamara Mon Louis, of Monivan Digital Solutions, on businesses effectively using keywords in their digital marketing, I want to share how similar rules apply when creating video.
Careful keyword planning and SEO strategy supports video visibility, audience growth, and business outcomes. Today, we’re pulling back the curtain on one of the most overlooked yet mission-critical parts of video strategy:
SEO
Three simple letters. One big impact.
Whether you’re a coach, consultant, or creative entrepreneur, this is the key to getting your content out of the shadows and into the spotlight.
What Is SEO for Video—And Why Should You Care?
When most people hear “SEO,” they think of blog posts, websites, or Google rankings. But video SEO?
Video SEO is the art and science of optimizing your video content, stories, and scripts using keywords so your video appears when people are actively searching for what you offer. Whether it’s on YouTube (the second-largest search engine in the world), LinkedIn, or even Google itself, your content should match their questions, not just your message.
Because in the world of online visibility, keywords are currency. They connect your expertise with the browser. Your story with their search. And when you get it right, you don’t just show up—you show out.
Why Keywords Matter More Than Ever
At DMMA, we’ve consulted with Tamara Mon Louis of Monivan Digital Solutions—a digital powerhouse—to bring this strategy to life in our business. We’ve adjusted our keywords and now see the needle moving with our audience spending more time on our content. To learn more about how it all works, check out the “Your Business in Digital” Lunch & Learn Series live every Thursday at 12 PM EST or catch the replay on YouTube.
So now, let’s break down how to use keywords in your video and why keywords are the secret ingredient for video visibility:
- Relevance
Are the words your audience uses the same ones you’re using in your content? If not, you’re speaking two different languages. - Search Volume
If no one’s searching for it, your video might look great—but it won’t be seen. - Search Intent
Are they looking to learn, solve, or buy? Your content has to meet them where they are.
Where SEO Meets the Customer Journey
Your audience isn’t just searching at random. They’re on a path, and video SEO helps you meet them at each step:
- Awareness (Top of Funnel)
Search Intent: Learn or discover
Examples: “Why use video for marketing,” “Video tips for beginners”
Content Types: Explainers, educational series, thought leadership
- Consideration (Middle of Funnel)
Search Intent: Evaluate or solve
Examples: “Best livestream platform for coaches,” “YouTube vs Vimeo for business”
Content Types: Tutorials, comparisons, behind-the-scenes walkthroughs
- Decision (Bottom of Funnel)
Search Intent: Hire or purchase
Examples: “Hire video strategist NYC,” “Video production services for consultants”
Content Types: Client case studies, testimonials, service demos
- Post-Sale (Loyalty & Advocacy)
Search Intent: Repurpose or deepen connection
Examples: “How to reuse webinar content,” “Client video testimonial tips”
Content Types: Onboarding videos, thank-you clips, advanced tutorials
Each of these stages requires a different message, but they all require the right keywords.
What’s Next?
Now that you understand why SEO matters in video strategy, it’s time to learn how to use it to your advantage. Stay tuned…
In Part 2, we’ll walk you through the step-by-step process of finding the right keywords, placing them strategically in your video content, and repurposing them for maximum reach.
Real Talk: If You’re Not Showing Up in Search, You’re Leaving Business on the Table
It’s not enough to upload your video and hope for views.
You need to know what your audience is typing into YouTube, Google, and LinkedIn before they find you, and then create content that shows up when they do. It’s that simple. And that’s powerful.
But if you’re already thinking, “This sounds like what my business needs—yesterday,” let’s talk now.
📅 Book your complimentary 30-minute strategy call: https://calendly.com/dmmadeb
📧 Or email me directly: Debbie@DeborahMitchellMediaAssociates.com
Because if they can’t find you… they can’t work with you.
