Capture Producer Attention with Compelling Video Story Content
If you’ve ever dreamed of seeing your message broadcast on television—or even just standing out online—you’re not alone. These days, it’s not enough to show up on video. You have to show up with a story and content that matters.
As a former network TV producer, let me let you in on a little secret: producers aren’t just looking for experts. We’re looking for storytellers. We want ideas and content that moves us forward, informs us, or entertains us—and if you can do all three in one pitch, you’re golden.
So, how do you get a producer to pay attention to your video? Let’s walk through what works—and what wins.
Know What Producers Are Really Looking For
Here’s the first thing to understand: producers are on deadline. Always. We have little time to dig through your message to find the story—it helps if you bring it to us ready to go. What does that mean?
- A timely hook
- A relatable angle
- A clear emotional or visual payoff
The best video content ties into what’s happening right now. Are you offering insight into a trend everyone’s talking about? Are you providing a solution? Can you make your audience feel something—hope, urgency, clarity, relief? That’s the gold.
Make Your Video Content “Producer-Ready”
Don’t just say, “I’d like to talk about wellness” or “I help women feel confident.”
Instead, say:
“I help women build confidence with a 3-minute morning mirror mantra—want me to demonstrate it live?”
Now we’re talking!
Here’s what I suggest:
- Write out a headline-style title for your story.
- Give a short, juicy summary (think: “If I only had 30 seconds to sell this, what would I say?”).
- Add visual ideas: props, demonstrations, before-and-after examples.
Remember, producers are visual thinkers. Help us picture how your segment would play out on screen and help your audience.
Great Examples of Strong Video Content Ideas
Let me give you a few formats that have worked beautifully:
- Seasonal Hook: A wellness coach pitching “5 Micro-Habits to Reset Your Morning in the New Year.” Timely, tactical, and personal.
- Financial Angle: A money expert explaining “3 Red Flags Your Budget Isn’t Ready for a Recession.” Current and click-worthy.
- Food & Family: A food blogger demonstrating “One-Pan Dinners for Back-to-School Chaos.” Visual, practical, and packed with personality.
If you’re nodding your head right now, wondering what your own version might be—we should talk.
Don’t Just Be the Expert—Be the Story
This is the part most people skip, but it’s where the magic happens.
You are not just the messenger. You are the message.
Yes, you have tips. Yes, you have insights. But what makes people connect with you is you. The way you light up when you share your story. The way your experience brings your advice to life.
Tell us:
- Why does this matter to you?
- What’s the turning point that made this your mission?
- How do you live what you teach?
The most memorable media guests are those who embody their message. And trust me—producers feel that instantly.
Closing Thoughts: Lights, Camera, Connection
In the fast-moving world of media, the right video content can open doors you didn’t even know were there. Whether you’re aiming for TV, YouTube, or Instagram Live, it all comes down to knowing your hook, knowing your audience, and showing up with a story worth telling.
If you’re ready to get serious about pitching your next video—or just want a producer’s eye on your idea—I’d love to help. Join me in my upcoming live session where I’ll walk through real video content ideas and show you how to refine yours to get the green light.
Lights on. Camera ready. Let’s get your story seen.
Ready to get started? Contact us for a 30 minute consultation where we help you see the big picture and prepare your message.
You can also check out our YouTube channel for more video marketing topics.
