Timely Topics, Timeless Visibility: How to Use Trends to Power Your Video Strategy
Let’s be honest: in a content-saturated world, relevant content is everything. Every week, there’s a new headline, a viral moment, or a conversation dominating TV news and social media scrolls and your audience is paying attention to what’s happening now. The question is: how do you become a part of that conversation?
The answer is: Make your video content stand out—and stand the test of time by mastering one key strategy:
Leveraging trending topics in a way that aligns with your brand and audience.
Let’s explore what that looks like.
Why Trending Topics Should Be Part of Your Video Strategy
The power of video lies in its immediacy. It allows you to show up in the moment, connect emotionally, and speak directly to your audience’s current concerns, questions, and curiosities.
Tapping into a trend—whether it’s industry news, a viral hashtag, or a larger global event—can:
- Boost your visibility through search and social algorithms
- Help new audiences discover your expertise
- Establish you as a thought leader who’s in the know
The trick isn’t to chase every trend—it’s to weave relevant trends into your existing message.
A Timely Example: What Economic Headlines Can Teach Us
Let’s take the current economic climate. Between tariffs, inflation concerns, and whispers of a recession, financial uncertainty is dominating the news—and your audience is paying attention.
This is a perfect moment to join the conversation through the lens of your expertise:
- A financial advisor might offer tips for staying calm and steady during market shifts
- A business strategist might talk about pivoting or protecting profits
- A mindset coach might create a video on managing anxiety around money or the future
- A service provider could share how to maintain value without slashing prices
You don’t have to be in finance to speak to the moment. You just have to understand how it’s affecting your audience—and provide value from where you stand.
How to Choose the Right Trends for Your Brand
Not every trending topic is your topic—and that’s okay.
Here’s how to evaluate whether a trend is right for your video strategy:
- Does it impact your audience directly or emotionally?
- Can you speak to it with credibility, experience, or perspective?
- Is there a clear connection to your brand’s message or mission?
If the answer is yes, it’s worth exploring.
Tools like Google Trends, social media discovery tabs, and even your own DMs and client questions can be goldmines for what’s top-of-mind in your community.
How to Turn a Trend into a Video—Fast
Speed matters. But so does clarity. You don’t need to drop everything and go live at the first sign of breaking news. Instead, build a simple process for creating trend-tied content quickly and strategically:
- Share a 60–90 second “Here’s What I’m Noticing” video
- Post a “Let’s Talk About This” Reel or TikTok with your take
- Create a short educational video breaking down the trend for your audience
- Add a quick intro to a repurposed video to tie it into the current conversation
Final Thought: Staying Relevant Builds Authority
Your audience wants more than information. They want connection. They want to know that you get them—and that you’re keeping pace with what’s happening in the world around them.
By incorporating timely topics into your video content, you’re not just getting more views.
- You’re building trust.
- You’re reinforcing your position as a leader.
- And you’re making sure your voice doesn’t just get heard—but remembered.
Ready to get started? Contact us for a 30 minute consultation where we help you see the big picture and prepare your message.
You can also check out our YouTube channel for examples.
