Wanna Be On TV? Use a Video Content Marketing Strategy to Get Noticed by the Media
Here’s the truth: if you want to land media opportunities today, you don’t wait for a producer to come knocking—you show them why they need to call you.
How? With a strong video content marketing strategy that positions you for media success.
Gone are the days when a polished headshot and a glowing bio were enough. During my ten years producing for CBS News The Early Show, I was always searching for experts and ideas to feature on the show, relying mainly on publicists to vet and deliver media-ready guests for segments.
In today’s digital-first world, no need to hire a publicist; your online presence is your new portfolio, and video is the most powerful tool in your toolbox.
Whether you’re seeking on-air interviews, brand partnerships, or industry credibility, the question producers are silently asking is: Can this person show up well on camera?
And your videos give them the answer.
Why It Matters: Producers Are Always Watching
As a former television producer, let me give it to you straight—we’re watching long before we reach out.
We scroll Instagram Reels. We search LinkedIn. We land on your YouTube and check if you’re dynamic, clear, and camera-ready. We don’t just read what you know—we watch how you communicate it.
Your videos don’t need to be perfect, but they do need to be purposeful.
That’s where a strong video content marketing strategy comes in.
Post with Purpose: Be Your Own Segment
The best online videos mimic the energy of a great on-air interview. You’re not rambling, you’re delivering. You’re not hiding behind slides—you’re speaking directly to the audience, sharing stories, insight, and energy.
Think of each short video as its own mini-segment:
- Introduce the topic clearly.
- Share one strong idea.
- End with a call to action or takeaway.
Don’t overthink it. Don’t overproduce it. Just speak directly, confidently, and intentionally.
Because when you do, you’re not just building an audience—you’re proving to producers that you’ve got what it takes to be on camera.
Use Your Video Content Marketing Strategy to Attract Media Attention
When we talk about media, we’re not just talking about television. Media includes:
- Television segments and news interviews
- Written articles in newspapers, magazines, or online outlets
- Podcast interviews and guest appearances
No matter the platform, media professionals want to know one thing: Can this person deliver their message clearly, passionately, and in a way that engages the audience?
Your online videos are the answer to that question. They demonstrate your expertise, your delivery style, and your comfort level in front of a camera or microphone. In fact, a well-curated video library can serve as your informal demo reel, proving you’re ready for the spotlight.
Here’s how to use video strategically to capture their attention:
- Speak to timely topics: Tie your message to current events, trends, or newsworthy hooks.
- Create short, on-camera clips: Show up as if you were already on-air. Producers want to see how you present, not just hear what you know.
- Include your videos in your media pitch: Add links to relevant clips in your pitch email or press kit. Better yet, include a quick intro video explaining who you are and why your story matters.
- Repurpose for different formats: A single video can be edited into a 90-second reel for TV producers, a quote for written press, or a soundbite for a podcast intro.
The more consistently and intentionally you use video, the more likely you are to catch the eye of producers, editors, and podcast hosts looking for new, dynamic voices. A strong video content marketing strategy helps ensure those videos are seen, shared, and remembered.
Build a Video Reel or Sizzle Clip
Your reel is your media resume. A short 60–90 second sizzle clip that showcases:
- Your strongest talking points
- A few different video topics
- Your delivery style and tone
If you want producers, podcasters, or event organizers to book you, give them a preview of what they’ll get. Include your reel in your pitch or embed a short clip in your email—it’s a shortcut to yes.
What Are 2 Best Practices for Creating Videos on Social to Get Noticed?
- Be clear, concise, and consistent.
Lead with value, keep it under 90 seconds, and show up regularly. Don’t disappear for weeks—build a cadence that builds recognition. - Focus on connection, not perfection.
Authenticity wins. Speak to one person. Use your natural voice. Don’t wait until everything is perfect to start posting—media pros care more about your presence than your production value.
Final Thought: Don’t Strategize with Words Alone—Strategize with Presence
You don’t have to wait for someone to discover you. You can take control of your visibility right now.
Let your video content marketing strategy work behind the scenes 24/7—showing who you are, what you know, and why you’re worth booking.
Because when your strategy includes a strong visual impression, a clear message, and a confident delivery…
You don’t just get noticed.
You get remembered.
Interested in using video to get on TV? Book a consultation with DMMA.
Or check out our YouTube Channel for examples.
