April 16, 2014 | Posted in:Brands and Bloggers Connect, Social TV

The blogsphere is abuzz about the trailer for a new documentary. Filmmaker Christopher Wiegand has put together a film where he travels across the US in an air-stream trailer and tells the stories of bloggers. The unfinished film, “American Blogger” has come under attack for its lack of diversity and narrow portrayal of bloggers.

I first saw the trailer for the upcoming documentary “American Blogger” on several Facebook postings last week. Since it was a documentary about bloggers my curiosity was immediately peaked and I wanted to reach out and book him on “Arise On Screen” the weekly movie review show.

But then I read the comments about the documentary and I realized that the blogging community is slightly divided on filmmaker’s portrayal of the American blogger.  The majority of the short trailer features young, white, blonde, and what appears to be financially comfortable women discussing why they blog. Are these the influential  bloggers we’ve been hearing so much about?  In one interview with online movie magazine The Wrap, Wiegand defended his debut feature film and subjects by saying that he interviewed women who know his wife, blogger Casey Wiegand, and agreed to go on camera and talk to him.

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My first reaction after viewing the screener was, “Where are the bloggers of color?” Personally, I have met an eclectic group of bloggers at conferences such as Blogalicious, Hispanize and BlogHer, over the past few years, and they are all so different each with a unique story on how they came to blogging.

Some bloggers have expressed dissatisfaction and claimed the female bloggers are too beautiful, to fit  and looked like models.  Others take issue with the name of the film, “American Blogger” and believe the title doesn’t really represent the diversity of global bloggers.

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As a filmmaker, Wiegand, has the right to tell the story the way he envisions it. But as a fellow producer, I believe we are responsible for presenting our stories in a well rounded way, especially when it comes to a topic as encompassing as blogging.

I wrote on Monday’s post that I left a message to interview Christopher Wiegand for Ready4ir and “Arise On Screen.” So far, I haven’t heard back.

If you haven’t seen the trailer, go take a look. I would love to hear what bloggers have to say so leave a comment and tell us whether or not the the direction of the documentary or the title offends you.


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Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.


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