February 10, 2014 | Posted in:Brands and Bloggers Connect, Social TV, TV Production

Joe Montana, The Catch Party, NYC February 2, 2014 Photo Credit: Debbie Mitchell

Joe Montana, The Catch Party, NYC February 2, 2014
Photo Credit: Debbie Mitchell

Two weeks into February and television is busier than ever. We just wrapped up Super Bowl festivities in the first weekend of the month and this past weekend we celebrated the 50th anniversary of the Beatles landing in the US and performing on Ed Sullivan show.  With the Oscars, the granddaddy of award ceremonies, only three weeks away television programming is going to just be busier than ever. As result we will be seeing a lot of new faces  as well as a few favorites returning to the screen.

Related Post:  “What Does It Take To Get Booked As An Expert On TV?”

Photo Courtesy of Heidi Skonlik

Photo Courtesy of Heidi Skonlik


This week on Ready4Air we posts from a few well respected television personalities.  Nutritional consultant, Heidi Skolnik stops by with a post on tips for television producers interested in booking her and making sure she gives them exactly what they need in the interview. In her post Top (3) Things Television Producers Should Do When Booking Me As A Guest, Skolnik shares a few tips on what she’s learned about appearing on television. Here is a glimpse: “When working with television producers, I have come to learn which moves help make an appearance be the best it can, and which ones you want to avoid.”

Be sure to check out her post to find out the (3) tips that help her make the best television appearance.

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht


Last week, toy expert Laurie Schacht took us behind the scenes of the upcoming American International Toy Fair which runs through February 16-19 in New York City at the Jacob Javits Center. Laurie’s recent post, Toy Brands and Bloggers: Making The Connection, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns.  In part one of her post Schacht stated that, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

This week Schacht brings us part two, Tips For Bloggers On How To Get A Toy Brands Attention where she shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice Schacht makes one thing perfectly clear when she writes, “If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

If you can deliver the goods then definitely stay tuned and check out Laurie’s advice this week.

Related Post: Toy Brands and Bloggers: Making The Connection

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The latest episode of BookCaseTV is on the line-up.  Tune in and watch Episode #13 entitled “In the Dustbin of History” as Frank Debonair interviews  history writers.

Steve Berry.Bookcase TV

The interview segments, shot at Thriller Fest, include Steve Berry and Alan Topol.   Watch Book Case TV on Monday nights on NYC Life Channel 25 at 9:30PM EST.


Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.


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