Ready4Air (The Week Ahead) | Hiring A Producer For Any Job | 2tvchicks Cherish Their Special Job | Suffering With Green Guilt
Happy Monday, All!
The summer weekends are flying by, and before you know it, we’ll be looking at fall. Just so you know, I am not happy about that at all!
As the summer winds down, so has my 2-year-old television project, Arise On Screen, the movie review show at Arise TV. We are on an indefinite hiatus, and I am looking for my next assignment in or out of the television industry. When I say “out of the industry” people ask, you’re a producer, doing what? My response is always the same. A producer’s skills are extremely transferable. Once you’re a producer, you’re always a producer, and a good, well-rounded producer is an asset on any job.
This week on Ready4Air (TV), I will be sharing which jobs I believe a good producer can handle–no matter the industry–in my post, “Once A Producer, Always A Producer No Matter The Job.”
Speaking of jobs, the 2tvchicks are back, and this week they are loving one job in particular as their little boy celebrates a birthday. “I have been so blessed to have the opportunity to be this boy’s mother. A ‘job’ I will forever cherish. A job on some days I admit I want to quit, but I am quickly reminded of how special and lucky this life with my boy is.”
This week in Ready4Air (TV), a mom shares her story in “My Boy.”
And finally, DMMA team member Alexis Trass Walker rounds it out in Ready4Air (Brands and Bloggers) with a confession. A recent move from a home where she was diligent about her recycling to a new home where she isn’t as careful has her feeling a little green guilt. “Now, we live in an apartment and while there are cans for recycling, some residents throw all their trash in them. I have a strong suspicion that all waste–trash and recyclables–gets compacted together. I end up throwing everything in the trash. After making a habit of recycling for nearly 11 years, I feel terrible about what I’m adding to landfills now.”
This week in Ready4Air (Brands and Bloggers), we’re talking green guilt and how you can overcome it if you suffer from it.
And, as always, thanks for stopping by and stay tuned for more.
Coming up: Ready4Air (Brands and Bloggers) Hey Loudmouth, Keep It Down! The 4 Most Annoying Cell Phone Habits.
Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.
Ready4Air (The Week Ahead) | ‘Empire’ Stars In The British Virgin Islands | NBC’s Lester Holt Making News | 2TVChicks Welcome Summer
Happy Monday, all!
I hope you had an amazing Fourth of July weekend. While it rained here on the holiday, the sun did find its way out, which allowed for barbecues and fireworks. The rest of the weekend went on without a hitch. I spent the holiday weekend in the countryside of Milford, Pennsylvania, with friends. DMMA team member Alexis Trass Walker completed a big family move and should be in the process of unpacking those boxes. So we are both moving kinda slow today. Lol!
Turns out, July is going to be a busy month for the DMMA team. We are heading to one of my favorite Caribbean islands–the British Virgin Islands–in a few weeks to meet up with Fox’s Empire stars Taraji P. Henson and Jussie Smollett at this year’s Summer Sizzle BVI event. Oscar-nominated actress and television star Taraji P. Henson has viewers waiting in anticipation to see just what Cookie Lyon brings to the new season of Empire, which starts in September. But first, she will hit the British Virgin Islands, which just launched it’s new “Keep It To Yourself” campaign–an extension of its “Nature’s Little Secrets” message. Henson and actor/singer Smollett, who plays Jamal Lyon, will tell the BVI’s secrets during the event on July 22-July 27. As longtime fans of the islands, my team will be sharing highlights of the fun weekend through social media.
Well, right about now, television shows are getting ready for their summer break, or hiatus, as it’s called in the TV biz. I’ve written about the planned and unplanned breaks that television folks usually take around this time of year. Hey, if you are free, then maybe you can join us in the British Virgin Islands!
Anyway, the 2TVChicks are back this week, and they are excited about their upcoming break. “Well, that magical time is upon us. We have worked hard, endured a long cold winter, another television season is under our belts, a renewal in hand as we head off into the sunshine. Everyone is a little lighter, we smile a little easier, and talk of work shifts to discussions about beach rentals and family vacations. Ahhhh, summer hiatus.”
On Ready4Air (TV), “Television Perks: Looking Forward To Summer Hiatus.”
And finally, congratulations to NBC veteran newsman Lester Holt on being named the new anchor for NBC Nightly News. Holt had been the interim anchor for Brian Williams during Williams’ suspension from the network almost six months ago. Williams, under investigation for falsely reporting stories during his time at the network, was permanently removed from the anchor chair in late June, making Lester Holt the first solo African-American anchor at a major network. Kudos to Lester and good luck on the new show NBC Nightly News with Lester Holt.
We are looking forward to the week ahead. Thanks for stopping by, and stay tuned for more.
Coming up: Ready4Air (TV) Ben Affleck and his “improper influence” on PBS’s ‘Finding Your Roots’
Summer quietly slipped in yesterday, Father’s Day. Unfortunately, the sunny news of summer was overcast by the continued coverage of the dark news of last week’s mass killing at Emanuel African Methodist Episcopal Church, a historic black church in Charleston, South Carolina. With nine innocent churchgoers killed last Wednesday at the hands of white shooter, 21-year-old Dylann Roof, the victims’ families have already found a way to forgive the racially-motivated crime.
At dinner Friday night and over the weekend, friends and I discussed the act of forgiveness in this story. The families were able to forgive Roof only days after the shooting, no doubt a godly act. A few of us agreed that for us, the act of forgiving such a horrific crime would need more time. What about you?
Before the mass shooting last Wednesday, race was the topic of conversation at the beginning of the week when news broke that Rachel Dolezal, then-president of the Spokane, Washington, chapter of the NAACP, is actually a white woman living as an African-American woman. Dolezal has been living this lie for years before she was recently outed by her parents in an interview. In Dolezal’s first interview since her true identity was revealed, she maintains that she “identifies” as black, a claim that has some in the African-American community up in arms. The Dolezal story sparked interesting conversations with our culturally and racially diverse staff at Arise TV, a conversation I could never have had in my former mainstream newsroom at CBS News.
This week on Ready4Air (TV), we look at news and “Storytelling In A Culturally And Racially Diverse Newsroom.”
Has the digital age robbed you of your John Hancock?
When I was a teen, I used to practice my signature all the time. My name, Deborah J. Mitchell, was written on any empty white space you could find in my notebooks. I carefully crafted a large capital D and scribbled the remaining letters of Deborah, then a robust letter J for my middle name, Joyce, topped off with an M that resembled a giant W to start off my last name, Mitchell.
This was going to be my fancy signature for when I grew up and had a job, and I did use it. It became my “signature” signature, and I loved it. But I must admit, I don’t use my written signature as much these days.
In this week’s Ready4Air (Social) we explore the question, “Will The Art Of The Signature Be Lost In The Digital Age?”
And finally, now that summer is here, news stories are going to get a little more creative and fun. Remember, I’ve written in the past that timing is everything. So if you want to get booked on a show or featured in a story, then make sure your pitch is timely and seasonal.
This week on Ready4Air (TV) reporter Lyndsay Christian is back to share her list of “Reporter Go-To Stories For The Summer.”
Stay tuned, thanks for stopping by, and happy summer!
Coming up: Ready4Air (Lifestyle) Are you living out of unpacked boxes?
Ready4Air (The Week Ahead) | Disney/Pixar’s “Inside Out” | Rachel Dolezal Does Not Want To Be White | Does Size Matter In Social Media?
Happy Monday! I hope you had a great weekend. Mine was filled with fun; I actually felt like a kid again. I went to a screening of the new Disney/Pixar movie Inside Out and was impressed with how smart, unique, and funny it is. The film tells the story of Riley and her emotions–joy, sadness, anger, fear, and disgust–as she grows from birth to 11 years old. We watch as these emotions, stationed at a place called Headquarters in the control center of Riley’s mind, navigate through the various emotional changes in her life, including a big family move.
The emotions–voiced by an array of celebrities including, Joy (Amy Poehler), Fear (Bill Hader), Anger (Lewis Black), Disgust (Mindy Kaling), and Sadness (Phyllis Smith)–were right on point. To top it off, I was joined by former Arise TV coworker Darryl and his 5-year-old son Idris, who always keeps me entertained. Idris giggled out loud throughout the movie, and all I wanted to know was what was on his mind.
If you get a chance, check out Disney/Pixar’s Inside Out. You won’t regret it. The movie opens nationally on June 19.
Well, the story of Rachel Dolezal, the white woman passing for an African-American woman, continues to have people scratching their heads. The news story broke last Friday and was all over the news this weekend. So far, Rachel hasn’t explained why she did it and no one has asked her estranged parents why they chose to out her false identity now. I’ve read a few posts this weekend, and some African-American folks are steaming mad at her. Personally, I think folks are really mad that she fooled them with her fake tanned skin and blue eyes. Next to the Caitlyn Jenner story, the Rachel Dolezal story is on my MUST-follow list.
This week on Ready4Air (TV), I explain my take on Rachel’s story in “As A Black Woman, I’m Not Mad At Rachel Dolezal For Passing For Black.”
I’m often asked, “When it comes to social media, how can I increase my followers and ‘likes’ and does it really matter?” I did an informal poll of social media managers and asked them what they tell clients and brands that worry about the number of social media followers.
Diane Leone–founder and digital media strategist for Butterfly Social, a boutique social media agency that helps companies market their businesses using social media–says, “It’s about focusing on one or two of the best platforms for your business and really building quality connections on those platforms. If you try to spread yourself thin, whether it’s across all social media platforms or trying to get huge quantities of followers, how will you engage with all of them effectively? I advise clients to go for meaningful engagements.”
This week on Ready4Air (Social), we answer the question “What Matters More, The Quality Or Size Of Your Social Media Audience?”
It’s almost summer, and one of our favorite contributors, Carolyne Kauser-Abbott, is visiting us from the South of France. This week, she will share a few of her favorite lunch recipes. Carolyne writes, “I picked some of my favorite easy summer dishes and made you a typical French Sunday lunch menu. It’s something you would be served at any southern French maison during the summer, probably outside under a wisteria-laden pergola or rush-covered terrace. It would also make a great pique-nique lunch to enjoy under the shade of a plane tree while you wait for the speeding cyclists of the Tour de France to whiz by.”
A yummy way to end the week is with a Ready4Air (Culinary Cues) post on “A French Summer Sunday Lunch For 6.”
Stay tuned and thanks for stopping by.
Coming up: Ready4Air (Lifestyle) Learning about art history through a makeup tutorial
Ready4Air (The Week Ahead) | When The Press Gets It Wrong | TV And School End For 2TVChicks | America’s Most Unique Celebrities
Sometimes, I am very proud and empowered by the power of the media; other times, I am just plain disgusted and disappointed by the industry. I am feeling the latter this week.
On May 29, six months after disappearing from his parents’ home, 20-year-old Timothy Akil Hamlett’s body was found in New York’s Hudson River. His death has been ruled a suicide.
Reporters, eager to fill in details of this sad story, haven’t done their due diligence and research. Instead, they relied on and repeatedly printed false reports from other sources. The erroneous reports were too much, forcing Timothy’s grieving parents to go on social media to tell their side of the story.
Timothy’s parents–Katherine Frink-Hamlett and her husband, Archie–are personal friends, and when Timothy first disappeared the day after Christmas, I was fiercely driven to help them connect with the media to assist with the search. And, yes, the press was indeed helpful in getting the word out. But now, with his death confirmed, the media has gotten sloppy and careless in the reporting. I can only imagine how painful it is to read false stories about your only child who you are preparing to bury.
Before social media, the victim or subject of sloppy reporting could only hope for a retraction or apology from the press. Now, people can call out the careless reporters by name to their bosses and the world–public shaming at its finest! Hopefully, this will put journalists on notice. You MUST do your homework. You owe it to yourself and your audience to get the story right.
No, Katherine and Archie responding on social media won’t bring their son back, but I am hoping that they can find peace and comfort in protecting and respecting their deceased son’s name. Another victory for social media. #RIP Timothy Akil Hamlett.
On Friday, June 12, at 5:00 p.m., we will gather at Community Baptist Church of Englewood in Englewood, New Jersey, to celebrate Timothy Hamlett’s life. In lieu of flowers, the family is asking that donations be made to Legal Outreach to the Timothy Akil Hamlett Fund in support of their Summer Law Institute at the NYU School of Law/PACT.
The television production season is very similar to your kids’ school schedule, in that May is when shows begin to wrap up for the season and get ready for their summer hiatus. As the crisp, fall air starts to circle in September, it’s back to work for mom or dad and back to school for the kids.
This week on Ready4Air (TV), the 2TVChicks take us along as they drop their kids off to school and stick around to watch the lineup. You remember the morning lineup–when parents who are dashing off to work quickly drop off their kids at school with a peck on the cheek and lunch money in their pockets.
Well, in this week’s post, “As The School And TV Season Ends, This Mom Stays For The Lineup,” the 2TVChicks slow down just a little to savor the school lineup.
Turns out, being different can pay off. I’ve always been drawn to unique things, whether it’s clothes, shoes, art–you name it. If it’s different and nobody else has it, then I’m in; that’s if I can afford it, of course.
This week on Ready4Air (Lifestyle), DMMA team member Alexis Trass Walker pens the post “It Pays To Be Different: America’s Most Unique Celebrities” where we look at how being unique has worked for certain celebrities. We’ll share the list of the most unique stars. Can you guess who made the cut?
Stay tuned and we’ll tell ya. By the way, thanks for stopping by.
Coming up: Ready4Air (Brands and Bloggers) Skip the coffee meeting and sweat to success instead
Ready4Air (The Week Ahead) | Saying Goodbye To “Mad Men” | Getting Ready For Disney World | Manicures Making News
The other day I was sitting around the office talking with two coworkers about aging, specifically about the movie The Age of Adaline where Blake Lively’s character lives through eight decades but never ages past 29 years old. My coworkers talked about choosing an age to remain frozen in time. Two of us, including myself, the eldest in the group, decided we like our present age (50+) and value the lessons–both personal and professional–that we’ve learned along the way.
This month marks five years since I walked out of the CBS network doors and I continue to learn lessons. One big lesson is that nothing ever stays the same. Change is a part of life and the best thing you can do is to figure out how to handle it. If you can’t handle the change, then it’s okay to let it go and start over if you have to. Something or someone else will come along. I find that taking a few deep breaths, focusing, and stepping back to look at the big picture works wonders. You’ll be surprised at your strength in moving forward.
And by the way, if I had to choose an age to live frozen in time forever it would be 33 years old. At that moment in time, everything seemed perfect.
How about you?
Speaking of things changing, fans of the AMC hit series Mad Men finally said goodbye to Don Draper and the Sterling Cooper gang over the weekend with the airing of the show’s finale. The show–which was on air for almost eight years in between a few very long hiatus breaks–finally wrapped up. Friends and I were speculative all last week about how the show was going to tie up the storylines.
With the news of Betty Draper having cancer, I was sure her funeral was going to be a way to bring all the cast members back together one last time. But instead, we watched all the main characters find a new beginning to their lives. Betty prepares to die, Joan gives up love to start her own company, Peggy and Stan fall in love, and Don finds yoga and inner peace in California. For me, I wanted a more dramatic ending, I believe Matt Weiner will be haunted by this ending. Fans will not be happy. I’ve written before, fan favorite show finales are tough. The Sopranos creator David Chase is still answering questions about the big FAIL of an ending that was his show’s finale eight years after it ended. Fans want to know, did Tony Soprano live or did he die when the screen faded to black?
With Mad Men, it feels like a new and improved Don Draper is waiting in the wings. Will he be back again? Only time will tell.
The 2TVChicks are getting ready to go to Disney World, and they are panicked. “So as I finish packing for my little ones and myself–cold and warm weather wear for seven days plus princess dresses–I’m filled with visions of grownups in Goofy sweatshirts, mediocre buffets (I loathe buffets), a sea of Mickey Mouse ears, and an army of Disney princesses demanding ice cream and tiaras.”
I’m here to say that there is no need to panic. Yes, Disney and their devoted fans really get into it, but so will you. I was worried about the rabid fans, too, but once I got on board–literally–the Disney Fantasy Cruise Line in 2012, I was hooked. I must admit, the Disney brand is very carefully crafted and before you know it you feel like a kid again. After vacation, I was humming The Lion King‘s “Hakuna Matata” for weeks after getting home.
This week on Ready4Air (TV), the 2TVChicks get over their fears of The Most Magical Place On Earth.
And finally, congratulations to New York Times staff reporter Sarah Maslin Nir on her recent investigative series that exposed the brutal conditions that many nail salon workers are subject to. Maslin Nir’s reporting led to New York Governor Andrew Cuomo implementing new emergency measures to better protect nail salon workers across the state. When I got my nails done over the weekend, I heard customers talking about the story and asking their manicurist about their present work conditions and family life. In the past, everyone was quiet or talking on their phones.
I’m exceptionally proud of Sarah because I’ve known her and her family for a long time. I produced her mom–family therapist Bonnie Maslin–during my days at Geraldo, and we are still good friends. Again, kudos to Sarah Maslin Nir.
I recently mentioned in my webinar that nail care is an important part of grooming for your television appearance. Your hands are always showing, so they should look good. This week on Ready4Air (Lifestyle), a new study reveals just how much we care about our nail care, and surprisingly, how celebrities are influencing the nail business.
Stay tuned and thanks for stopping by.
Coming up: Ready4Air (TV) Was Ben Affleck wrong to ask PBS to keep his family secret?
Ready4Air (The Week Ahead) | A New Season Of Gifts For “Game of Thrones” | What’s Your Favorite TV Home? | 2TVChicks Talk Motherhood And Guilt
Well, our hiatus is over, and it’s time to get back to work! The Arise TV New York production shop is up and running again, and Arise On Screen was back on the air as of Friday night. One of our minor changes is that we are now taping on Friday afternoons instead of Saturday mornings, which means we actually get on the air a little earlier. Our first run time is on Friday night, which allows you to plan your movie date. Our permanent show time is still being worked out.
The biggest deal of all is that now I have my Saturdays back, just in time for the warm weather. YAY! So what did I do with my first Saturday off? It was a beautiful spring weekend, so I slept late and spent a few hours outside soaking up the sun. How about you? How did you spend your weekend?
This week on Ready4Air (TV), I will take you to a Game of Thrones product showcase event. If you’re a fan of the show, you might lose your minds over the things that HBO is making available, including an awesome Game of Thrones Monopoly game and a new flavored ale. Since I haven’t jumped on the Game of Thrones bandwagon yet, I chatted with fan Cece Falls and got her take on the new merchandise being offered up.
Have you ever watched one of your favorite TV shows and thought, “Wow, the characters on that show live in a really cool space. I would like to live in a home like that.” According to a recent study, it turns out that about 20 percent of people have looked for an apartment or home that looks like their TV dream home. Think about the beautiful view of the Seattle skyline from the apartment on Frasier or the New York homes of the Friends gang or the ladies of Sex and the City. Being a New Yorker, I know how much it costs to live here, so the apartments in Friends and Sex and the City are definitely a fantasy in my book if you are single. But I digress.
People are inspired by the homes they see on TV, so this week on Ready4Air (TV), we’re going to tell you about some of the fictional homes that made the list of favorite TV dream homes.
Finally, the 2TVChicks are back, and this week they’re talking about motherhood and guilt. As a parent, most of you know it’s not easy to keep your cool all the time. When you have a moment of insanity and yell, rant, and rave towards your child, it can sometimes leave you feeling like you failed at your job as a parent.
This week on Ready4Air (TV), our producer moms discuss how they handle the guilt of it all and live to produce another day.
Coming up: Ready4Air (Brands and Bloggers) 3 questions to ask to determine if you are a good leader
Ready4Air (The Week Ahead) | Disco’s Sylvester Is Back…Thank You, Social Media | 42nd Annual Daytime Emmys | Using An IFB While Reporting Live
Happy Monday! I hope everyone had a good holiday weekend. Mine was busy. I spent time with friends who took me back to a time in life when our life dreams were just that: dreams.
Over the weekend, we remembered fun times, laughed about which dreams came true, which didn’t and never will, and ones that hopefully will still come true. Lystra–my oldest friend who I’ve known since the age of four–and I took a trip down memory lane at the performance of Mighty Real: A Fabulous Sylvester Musical, a 90-minute show chronicling the life of disco’s cross-dressing, flamboyant dynamo Sylvester. Lystra and I grew up dancing to his biggest hits in the late 70s and 80s, and on Saturday we were back there again. Show creators Anthony Wayne and Kendrell Bowman raised their first round of monies with a Kickstarter campaign and then reached out to actress Sheryl Lee Ralph on Twitter. She playfully told us that they stalked her. Whatever they did, it worked because now she is a coproducer. Oh, the power of social media! The show is AMAZING! I believe Sylvester would be proud. If you’re a fan, go out and support them by seeing it.
Nominations for the National Academy of Television Arts & Sciences 42nd Annual Daytime Emmy Awards were announced last week with a record 350 nominees and longtime soap opera General Hospital leading with 28 nominations. Television veteran Betty White will be honored at this year’s ceremony hosted by Alex Trebek and Florence Henderson. The ceremony will be televised on the new Pop network. According to a recent press release, “Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS’s programming, production, and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content.” The ceremony will air live on April 26, 2015, at 8:00 p.m. EDT/5:00 p.m. PDT from the Warner Bros. Studios in Burbank, CA.
David Michaels, Senior Vice President Daytime Emmy Awards and Events–who was interviewed for Ready4Air in 2013–says, “This year’s Daytime Emmy Awards promises a cornucopia of thrills and surprises.”
When it comes to live television, FiOS1 reporter Lyndsay Christian knows a thing or two about mastering reporting live in what’s also known as an “anything can happen moment.”
This week on Ready4Air, Lyndsay writes about working with an IFB, an earpiece circuit that allows live communication between a reporter and the crew, director, or producer in the studio. In television, producers use it to talk to talent or news anchors when they are live on air to give them information, cue them, or help them follow the flow of a breaking news story.
And finally, I have been a yoga practitioner on and off for several years, but I threw myself into a regular practice when I lost my job in 2010. Four times a week, I attended morning hot power vinyasa class. While my standard poses were easy to master and repeat, I found that having a wall behind me was a must when it was time to do a headstand. One day, my yoga teacher at the time, Sherman Morris, told me to move away from the wall and never use it again. He assured me that I would be fine. I was nervous and scared. Just like losing my 10-year-old network television producing job, I had no more safety net.
I’ve been away from my regular practice for a while, but this week on Ready4Air, I share a few of the rules I used while learning to do that headstand in yoga that turned out to be quite useful in being a business owner. My goal now is to get back to the mat.
Coming up: Ready4Air (Culinary Cues) Saying goodbye to legendary fries
Ready4Air (The Week Ahead) | Brands Looking For Media Buzz | A Producing Mom’s Office Surprise | New Social Media On The Radar
Last week, I wrote about television hiatuses and interviewed a few producers about how they spend their work downtime. For the DMMA team, my television hiatus gives us more time to focus on a few of our upcoming projects, including a big blogger conference. If you are a brand that wants to be a part of the buzz, then keep reading!
The annual Blogger Bash/Sweet Suite two-day event will take place in July at Chelsea Pier’s Pier Sixty NYC and is being catered by Abigail Kirsch. If your brand is ready to be a part of the social media and TV buzz, we have the perfect sponsorship opportunities for this unforgettable conference. The conference includes a lunch, private after-party, and headliner event for 350 digital influencers. The sponsorship packages–priced between $3,000 to $145,000–feature extensive traditional and social media exposure. Last year in two days, Blogger Bash/Sweet Suite generated 60.3 million Twitter impressions with 6.1 million individual accounts reached. The media alert the week before the event was picked up by 340 media outlets.
This year’s conference is expected to be even bigger. You don’t want your brand to miss out, so contact us here!
So what do the 2TVChicks love more than their jobs as producers? A good old-fashioned surprise. They write, “I’m not complaining. I love the craziness of my job and my life, but I wasn’t feeling great all weekend, so I was less than a perfect mom and that was bothering me all morning. The day moved along like any other, but then it suddenly took a turn. I ran out to get lunch and when I returned, the best surprise I could have asked for was about to happen.”
This week on Ready4Air (TV), we find out just what the surprise was that turned this producing mom’s day around.
When it comes to social media platforms, we know about Facebook, Twitter, Instagram, YouTube, etc. The social media landscape is changing every day with new platforms on the horizon. A few weeks ago, we spoke with producer and strategist Caitlin Burns, who creates business strategies for media companies, and asked her about the platforms that companies and brands should pay close attention to.
This week in Ready4Air (Social), Caitlin Burns talks about the platforms that are going to make a difference in the way that brands are marketing and reaching their audience and the way people are communicating.
Stay tuned and thanks for stopping by.
Coming up: Ready4Air (Brands and Bloggers) 3 rules for doing a headstand in yoga that help in business
Ready4Air (The Week Ahead) | A Death In The Newsroom | My Life In TV: Realizing A TV Career Is Over | Living Through Hiatus
This weekend, New York viewers were shocked to find out that reporter Lisa Colagrossi, of WABC-TV, died suddenly of a brain hemorrhage hours after covering a story. Colagrossi–a wife and mother of two young boys–became a member of the WABC-TV Eyewitness News team after the World Trade Center attack and was often on early morning news reporting either with Ken Rosato or Lori Stokes, as well as for Rob Nelson and Michelle Charlesworth on the weekend morning broadcasts.
Lisa suffered the brain hemorrhage on March 19 while in the van returning back to the station. She died the next day, March 20. Turns out, March 19 is the birthday of my friend Kemberly Richardson, Lisa’s friend and fellow reporter at WBAC-TV. As we got together on March 20 to celebrate Kemberly’s birthday, we talked fondly of Lisa and the importance of living life to the fullest.
This week at Ready4Air, we are thinking of Lisa, who died while doing what she loved: being a journalist. Lisa Colagrossi’s funeral is this evening in her hometown of Stamford, Connecticut. Our prayers and thoughts are with her family and coworkers.
Former television personality Melinda Murphy and I worked together at CBS News The Early Show, a job she remembers as the biggest of her career. For Murphy, a move with her family to Singapore was the beginning of one life and the end of another. Murphy writes, “When Typhoon Haiyan hit the Philippines, I knew I could probably call a Western outlet and cover the story, but I realized I didn’t want to go. I didn’t want to be gone for many weeks with no sure end in sight. That was eye-opening for me. Even so, realizing my television career was probably over–really over–was very hard for me. Television is a bit like an addiction. Once bitten, it’s hard to shake.”
This week in our Ready4Air (TV) series “My Life In Television,” Murphy shares how a Western television journalist found a new career abroad.
Our 2TVChicks are back this week talking about the dreaded preemption in television and motherhood. Ever have your favorite show not air because the president’s State of The Union address is on? That’s a preemption. “In television terms, preemption means your regularly-scheduled program is not on when it should be.”
This week in Ready4Air (TV), 2TVChicks share their tales of television show preemptions along with the preemptions that come with being moms.
And finally, during the week of March 9, our show team got the unexpected news that our New York office will be on hiatus until April. Being on hiatus in television–which, by the way, is defined as a break or interruption in the continuity of a work, series, or action–can be a fun or challenging time, depending on the circumstances.
This week in Ready4Air (TV), we’ll take a look at the experience of “Living In Television Limbo: When A Show Goes On Hiatus.” We’ll hear from several TV folks who are veterans of living through a hiatus and from a first-timer, Arise On Screen host Mike Sargent. “The future of my show and the network is uncertain; it hinges on things I have no control of. I let go of other things I did to make income as I threw myself into my television show. If there is any one lesson I have learned here, it is to make sure your plan B and hopefully C and D are firmer than not.”
Stay tuned for more and thanks for stopping by.
Coming up: Ready4Air (Brands and Bloggers) Bonding with a client over a workout