#TBT Ready4Air (TV Production) | A Year After Hurricane Sandy, It’s Safe To Celebrate Halloween On TV

Framed-2103-Halloween-Decorations-1024x773

October 31, 2014 | Posted in Social TV | By

Live! With Kelly and Michael Set Photo Credit: Debbie Mitchell

The Live! with Kelly and Michael set.
Photo Credit: Debbie Mitchell

Happy Halloween!

Today is the one day television personalities get a chance to dress up on air and act a fool, all in the name of Halloween. Sets are decorated with spooky effects and show hosts and even some guests are made up wearing over-the-top makeup and costumes.

Last year, the Halloween antics were put on hold as we dealt with the devastation of Hurricane Sandy. As I’ve always reminded you in these posts, breaking news tops all else.

Related Post: When There’s Breaking News, All Hands On Deck

While the news coverage documenting the one-year anniversary of Hurricane Sandy has already begun, shows are getting ready for today’s Halloween celebrations TV style.

Check ’em out and let us know which show you think covers Halloween the best.

Again, Happy Halloween and be safe!

Related Post: So You Want To Be On TV: A Blogger Brings Us Breaking News: Hurricane #Sandy (VIDEO)

Happy Halloween! Photo Credit: Debbie Mitchell

Happy Halloween!
Photo Credit: Debbie Mitchell

Happy Halloween Photo Credit: Debbie Mitchell

Happy Halloween!
Photo Credit: Debbie Mitchell

Happy Halloween Photo Credit: Debbie Mitchell

Happy Halloween!
Photo Credit: Debbie Mitchell

Happy Halloween! Photo Credit: Debbie Mitchell

Happy Halloween!
Photo Credit: Debbie Mitchell

Just a quick reminder, please take a minute to vote for Deborah Mitchell Media Associates on Facebook. If possible please cut and paste the graph below and share with your FB friends on your FB page, too!

FB Friends, can we help my friend Deborah Mitchell by casting a vote for her company?

Thanks in advance for helping. Here is the link to vote–>>https://www.missionmainstreetgrants.com/search

The company name is Deborah Mitchell Media Associates and the zip code is 10024. Here is the website http://www.deborahmitchellmediaassociates.com/.

It takes a social media village!

Thanks in advance.

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Coming Up: Buppy Hipster’s Tips for Self-Published Authors
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air The Week Ahead| YouTube On TV |A Doc On Bloggers | Working Behind The TV Curtain

Photo Courtesy of Deborah Mitchell

April 14, 2014 | Posted in Social Media Management, Social TV, TV Production | By

 

Over the weekend as I was watching the premiere of the final season of “Mad Men” I noticed something different during the commercials.  YouTube ads were everywhere. First an ad with Michelle Phan, who has millions clicking in for her makeup tutorials and then  an ad with food channel star Rosanna Pansino was next.  Turns out Google has launched a massive ad campaign, including TV commercials, billboards , print media and online ads as a way to make YouTube content more appealing to advertisers. The goal is to get more lucrative advertising deals signed.

According to Time.com last week, “Businesses can now easily buy ads against the top 5 percent of YouTube content across various verticals, as measured by views, watch time and shares across social media. Starting in May, brands will be able to use data gathered by Nielsen to buy ad time against specific audience demographics, as is common with TV ad buys. Google has long tried to convince advertisers to trust their own audience data but demand for metrics from a third-party led to the new Nielsen integration.”

Related post: Ready4Air: Meredith Vieira Takes On A New Channel And Challenge In The Digital World

Keep a look out. More ads with YouTube stars will come out later this year.

Image 15

In another TV moment, I was watching, “CBS This Morning”, a segment on stuntmen and women over the weekend and the final lines of the piece could have easily been describing the work of producers and all the people behind the television scenes. The lines went like this:

“They crash, they burn, they fall, they get back up — all in a day’s work, and yet most of us don’t even know their names.”

Most likely, a viewing audience ,unless they are friends and family, does not  know the producer’s name of a show they are watching. The show talent is the recognizable face.  As a producer hopefully producing good work will be enough for you because public recognition is rare. Like stuntmen and women, the work is grueling  and the actor gets the attention.  But producers and stunt men and women know the final production will live on in the archives and now even socially on YouTube.

Lyndsay Christian, Public Relations Executive

Lyndsay Christian, Public Relations Executive

Moving on…public relations executive and television personality Lyndsay Christian is back again. This week Ready4Air asked her to put on her television personality hat to give us a few tips on, “Mastering The Art Of Conducting A Live Or Taped TV Interview.” One of the challenges of doing any interview is the  interviewer’s ability to recap information while advancing the story in a limited amount of time. How do you write and ask the questions to get the best answers to tell the story?

Related post:  Gimme the Mic: Speaking with Authority

Stay tuned as Lyndsay tells us how it’s done.

And finally, as the Executive Producer of the new movie review show “Arise On Screen”, I am always on the lookout for all things movie, both in front of the camera and behind it. So, when I saw a Facebook posting of  the new trailer for the upcoming documentary “American Blogger” my curiosity was peaked.

Filmmaker Christopher Wiegand has put together a film where he travels across the US in an airstream trailer and tells the stories of bloggers. The unfinished film has already come under attack for its lack of diversity and narrow portrayal of bloggers. The bloggers featured in the trailer are young, white and blonde, and financially comfortable. Wiegand defends his subjects by saying that he interviewed women who know his wife, a blogger and who agreed to talk to him.

I left a message to interview Christopher Wiegand for Ready4ir and Arise On Screen and I am hoping to hear from him this week. I would love any bloggers to take a look and leave a comment and tell us whether or not the documentary or the title offends you.

In the meantime, I hope Christopher calls me back.

Stay tuned…

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Coming Up: New Music Series

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air Year End In Review | Producing At Mercedes-Benz Fashion Week | Launching A Social TV Show | Revisiting My Aha! Moment

IMG_0084

December 30, 2013 | Posted in Brands and Bloggers Connect, Lifestyle Lineup (Food,Fashion,Travel,Books), Live Event Production Notes, Social Media Management, Social TV, TV Production | By

Photo Courtesy of Hamilton International

Photo Courtesy of Hamilton International

Boy, what a difference a year makes!  This time last year I was in a very different place professionally, I was celebrating the start of a new business I co-founded and excited about all 2013 would have to offer. Things took a dramatic turn and it was evident the business collaboration wasn’t going to work out as planned.  I decided to re-set my professional GPS and emerge myself into my company: Deborah Mitchell Media Associates.

And you know what? It was the perfect move.

New York City Mercedes-Benz Fashion Week 2013

New York City Mercedes-Benz Fashion Week 2013

The year has been filled with lots of new business highlights, starting with my role as a live event producer at the New York City Mercedes Benz-Fashion Week in February. Decoded Fashion brought me on board to coordinate and produce the finale event for their first ever Hackathon (a fashion and technology event).  Originally, Fashion Week debuted at Lincoln Center in September 2010 and I realized I had not been back there since my days at CBS News.  Refreshed and rejuvenated, I was back among the fashionista’s.

Related Post:- Going “Live” At New York City Mercedes=Benz Fashion Week

The Council of Fashion Designers of America (CFDA) partnered with Conde Nast and Decoded Fashion to produce the Fashion Hackathon which served as a platform for fashion leaders and tech experts to share ideas and create an app that will take the fashion industry to the next level using technology.

As a producer for the Hackathon finale, I had to keep the 4 1/2 hour live show running on time, greet, meet and prepare the VIP judges, speakers and team finalists and make sure everyone entered the stage on time with all their information ready.  This gig was a perfect fit for my two worlds: television and social media. It was amazing!

Our Take on Arise TV,  Host Christina Brown Photo Credit: Debbie Mitchell

Our Take on Arise TV, Host Christina Brown
Photo Credit: Debbie Mitchell

In May, I received a call from start-up network Arise TV.  They wanted me to come in as Executive Producer to launch,“Our Take,” a women’s daily talk show with a social TV component. The executives in charge knew the social media angle was a perfect  way to lure me back into the world of television full-time.  The show featured intriguing guests, domestically and internationally. We implemented Twitter, Facebook, and SKYPE to keep the show socially interactive with our audience.

We were working on a tight deadline to get the show up and running and our staff was up to the task as we launched “Our Take” in record time.

Related Post: Online Viewing: “Our Take” On Arise TV Debuts On Monday

The program’s host, Christina Brown, was the ultimate talent and made every show sparkle with wit and information. We found great opportunities to invite bloggers to be a part of the show. In the states, we were only available online and the online community was a very vital part of the process.  Thank you to all the bloggers who shared their time and audiences with us.

Unfortunately, six weeks into production we were put on hiatus with high hopes of returning. Sadly, it didn’t happen. While the time was short it was emphatically sweet.

Related Post: TV Is A Gamble : Coming To Terms When Your Show Gets Canceled

Debbie Mitchell and Maria Bailey  at  2013 SheStreams conference

Debbie Mitchell and Maria Bailey at 2013 SheStreams conference

While I was busy in the studio, the DMMA team was working behind-the-scenes answering brand or blogger needs and concerns.      Speaking of  brands, they continue to reach out and want to connect with the online community.

Shame on me, I have only had time to attend one blogger conference this year.  It was an important one for me. I attended the SheStreams conference held in New York City and it was a time to reflect as this conference is where it all began for me. It was my social media “Aha!” moment back in 2011.  At this year’s one-day conference, I was able to reconnect with fellow bloggers and met a few new bloggers along the way whom I am looking forward to collaborating with in the New Year.

Related Post: The 2013 SheStreams Blogger Conference: Going Back To Where It All Began

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

And finally, I interviewed one of my favorite journalist and television personalities, Meredith Vieira at the launch of her “LIVES with Meredith” YouTube channel in October. Vieira is preparing to launch her own syndicated talk show in 2014 and I am excited to watch. During my interview, we had a good laugh when  I asked her:

A year from now you will launch your own talk show. You’ve always been a part of an ensemble cast.  What are you thinking about as you plan to go solo?

Her immediate response- “You wanna join me?”  LOL!    

You can read the rest of the interview below.

Related Post: Meredith Vieira Takes On A New Channel and Challenge In The Digital World

Whew! Those were a few highlights of 2013.  The valleys were more enlightening than note worthy memorable. Let’s just say I learned a few valuable lessons about business.

As I prepare to exit 2013, I’m super excited to take my experiences into 2014.

Happy New Year To All!

Tomorrow- My Best And Worst Business Moves As An Entrepreneur in 2013

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air: Meredith Vieira Takes On A New Channel And Challenge In The Digital World

Framed Meredith and Debbie Interview

September 23, 2013 | Posted in Brands and Bloggers Connect, Social TV | By

 

Savannah Guthrie, Meredith Vieira, Hoda Kobe at "LIVES with Meredith" YouTube Channel launch. Photo Credit: Luis Ruiz

Savannah Guthrie, Meredith Vieira, Hoda Kotb
at “LIVES with Meredith” YouTube Channel launch. Photo Credit: Luis Ruiz

Last week I joined the  friends, family, coworkers, and, of course, press to welcome veteran journalist Meredith Vieira to the world of digital media.  A staple of television for years, Meredith Vieira joined the digital space with the launch of her YouTube Channel “LIVES with Meredith.”   Vieira told us she hopes the channel will capture the female audience ages 25-52  and be  a way  to reach a large audience of women instantly and in an interactive way.

I’ve watched Vieira over the years and have always enjoyed her “take me as I am” approach to life. When it comes to her professional life, Vieira has walked away from several high profile jobs many times because she was clear her  family came first. Very few women have done that or can do that  in the television business. But Vieira actually has been able to  return several times, successfully working in different genres.  Now she’s stepping into the digital world.

In her usual upfront manner Vieira told us that when her kids and family heard she was launching a YouTube channel they said, “Mom, you can’t even turn on a computer.”  Well the soon to be 60-year-old knows she’s got a lot to learn about the digital space, but says she is up for the challenge.  She plans to use the YouTube channel as a sort of lab and testing ground to see what works as a way to prepare for her daytime talk show, “The Meredith Vieira Show” which debuts on NBC in fall 2014.

Laverne Cox of "Orange Is The New Black", Suncera Johnson and Meredith Vieira  Photo Credit: Luis Ruiz

Laverne Cox of “Orange Is The New Black”, Suncera Johnson and Meredith Vieira Photo Credit: Luis Ruiz

The signature show on the  “LIVES with Meredith” YouTube  channel is a web series called “Overshare.”  In the series women, including Vieira, share their personal stories.  Meredith says,  “I want to introduce women who are doing interesting things in their lives; women in their  20’s, 30’s, 40’s , 50’s and on to inspire the audience.”

Well, subscribers should be prepared to hear stories from all types of women. Transgender personality Laverne Cox of the Netflix hit show “Orange Is The New Black” was in the house and revealed that she taped an episode of the web series and did a little oversharing herself.

At the party Cox told “Access Hollywood,”  “I talked about things that I’ve never talked about before on camera,” and shared never before seen photos with Meredith.  Sounds like it’s easy to over share when you sit down with Meredith. To see more of that interview tune in to “Overshare” on October 7th.

Meredith Vieira and Debbie Mitchell, Interview at LIVES with Meredith YouTube channel party

Meredith Vieira and Debbie Mitchell
Interview at LIVES with Meredith YouTube channel party

Speaking of sitting down with Meredith, I knew I would only have a few minutes to ask her a couple of questions.  The pressure was on for me to come up with a few good ones. My friend Lora, another veteran producer, called them “Meredith Vieira worthy” questions. LOL!  What should I ask a journalist who has spent decades asking the tough questions to the biggest and most important names in the world?

It’s part of  a producer’s job to come up with suggested questions once you’ve done the research.  Through the years, I’ve learned a thing or two about coming up with good questions.  First, never ask a question that will give the guest an opportunity to answer  yes or no. Next, try to avoid the obvious questions that he or she has been asked over and over again.  If you have to ask it, put a twist on it.

Newsman Harry Smith during our days at CBS News use to tell us to try to ask a question that will get a nugget of new information out of a guest. Finally, my first news boss, Geraldo Rivera, would tell us to find the meat, heat, and angle of  any story or question.  By the way these are all good tips for when you are out on a first date.. now getting back to my “Meredith Vieira worthy” questions.

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

Meredith is a pro and I knew she would give great, informative answers no matter what I asked – yet I still wanted my questions to rock.  Since I wasn’t the first in line to interview Meredith, and she gave a 10-minute meet and greet session where all the obvious questions were answered, the bar was raised even higher. I decided quality would win over quantity and decided to ask  3-5 questions.

With Lora as my sounding board, I scrapped several questions  to come up with a handful. My interview lasted 7 minutes and 36 seconds and here is an excerpt of what Meredith had to say:

Debbie: What was it about the digital space that intrigued you enough to get involved?

“I am still learning this new space, it’s big and foreign to me.  I just started tweeting and even getting that word right is a big challenge. I want to use it as an opportunity to reach women who may not be watching traditional television of all different generations. The thought of potentially touching and interacting with these women and that it would live was exciting”  

Debbie: At 60, you are venturing into the digital world. What would you tell folks who might be fearful of moving into the Internet ?

“I’m lucky because I’m surrounded by people who know that universe and they ease me into it. If you are fearful, hook up with folks who can guide you. The only negative thing is, even though there are positive things about it, there is a lot of negativity that seeps into the Internet. You have to be a little tough skinned about it because there are times when I thought I didn’t want to be a part of it. So you have to push it away and look at the positive.”

Debbie: What do you want women to take away from your YouTube show”Overshare”?

“I think that every, single person is extraordinary because everyone’s life story is different and we can learn from each other. We wanted people to go beyond the superficial and have women talk about their issues and experiences in life. By sharing and how we come through them, the positive and more difficult ones, we can inspire and inform each other and we see sometimes people are very alone. It will be a way to connect and grow.”

Debbie: A year from now you will launch your own talk show. You’ve always been a part of an ensemble cast.  What are you thinking about as you plan to go solo?

“You wanna join me?”  LOL!   “There is always a  fear of carrying a show on your shoulder. I have a great side kick that is working with me, an old friend, an old dear friend, and I know he’s there.  I’ve  always wanted a band.  I’ve always fantasized about when I come home from work having a band at home after a rough day.  The guy heading up the band is fantastic and of course my audience.  While shooting the pilot I really liked  feeding off other people,  and they are so important to the show, so I don’t feel so alone.  I feel like I have the support. It is what it is. It’s got my name on it, so you’ll either like me or you won’t.” LOL!

Of course, I asked Vieira about her family. Her two sons, Ben and Gabe, were at the party and her daughter is studying abroad for school.  Her husband, Richard, was also there.  He is writing another book, one about hope and how couples find hope when dealing with tough times.  Vieira said that her husband will be featured in an upcoming Google Plus Hangout.

Meredith Vieira is making a comeback and another traditional journalist is successfully transitioning to the world of digital media.  Vieira’s interview special with terminally ill actress and Dancing With The Stars contestant, Valerie Harper, aired on NBC  last week. It was followed the next day by Vieira’s first ever Google Plus Hangout on her YouTube channel with the actress, her doctor, and a guest advocate in the cancer field.  Of course, I had to tweet a question during the Google Plus Hangout with hopes that it would be  “Meredith Vieira worthy” enough to be asked during the hangout. Guess what? It made the cut. WOOT! WOOT!

Meredith Vieira, welcome! It’s nice to have you on the digital side.

BTW, what do you look for in a good question?

Photo Credit: Max Shuppert

Photo Credit: Max Shuppert

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in  “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com

 

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Online Viewing: “Our Take” On Arise TV Debuts On Monday

June 15, 2013 | Posted in Social Media Management, Social TV, TV Production | By

"Our Take", Arise TV Host Christina Brown   Photo Credit: Robb Garvey

“Our Take”, Arise TV Host Christina Brown Photo Credit: Robb Garvey

With two days until the launch of “Our Take” on Arise TV, I’m spending my weekend tying up a few loose ends which includes reviewing the show rundown and research, meeting with host Christina Brown and hitting Ikea just one more time.  LOL!

We had an extra week to fine tune the show before we go on the air and last night was our rehearsal in the studio.

"Our Take", Arise TV Host Christina Brown with Beatrix Parash  Photo Credit: Robb Garvey

“Our Take”, Arise TV Host Christina Brown with Beatrix Parash Photo Credit: Robb Garvey

Show Director Jack Niesi worked with the crew to block the set in the right space to get the proper lighting and camera angles. When you’re watching television it’s hard to tell just how small a studio space actually is, so you would be surprised at the actual size of many studios.  It takes careful maneuvering by the director to get just the right shots.

Our rehearsal went smoothly, the IKEA chairs look great, the rug and coffee table which took days to find fit in place perfectly and host Christina Brown was ready to roll. I caught her feeling right at home chatting with Beatrix Parash, show Broadcast Line Producer.  We worked late into the night and it was the perfect way to end the week before our Monday debut.

There’s no doubt that last week flew by and we were busy. We want to keep you in the loop behind-the-scenes so here are a few photos that highlight our hectic five days of planning, meeting and gearing up for the launch and weeks ahead.

Yes, we are keeping it social too.

Photo Credit: Debbie Mitchell and Robb Garvey

Photo Credit: Debbie Mitchell and Robb Garvey

Photo Credit: Robb Garvey

Photo Credit: Robb Garvey

Remember you’ll find us on Monday at 1pm EST online at www.Arise.tv.  If you have a chance, follow and tweet us @OurTakeAriseTV/ @SocialTVDeb and make sure to follow us during the show at #OURTAKEARISE.

Looking forward to seeing you online!

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Social TV and “Our Take” When Old School Meets New School

June 7, 2013 | Posted in Social TV, TV Production | By

Arise TV "Our Take" Host, Christina Brown  Photo Credit: Debbie Mitchell

Arise TV “Our Take” Host, Christina Brown
Photo Credit: Debbie Mitchell

Earlier this week I wrote about my love of being behind-the-scenes of a television show and briefly mentioned a new project was working. I’ve been posting teaser photos and videos on Facebook all week and now I’m in the countdown phase of the project.

Arise News’ “Our Take” is the latest addition to Arise TV and we premiere on… well even the date is a work in progress.

We are sooooo EXCITED!

My small and dedicated staff may be small BUT they are mighty.  They have been working nonstop like maniacs this week to get this show Ready4Air.  Launching a show from the ground up is no small feat and by adding a social media component to the mix — you’ve got one big mountain to climb.

“Our Take” will be on daily for one hour in the afternoons at 1 p.m. EST and I’ve been telling people it’s a hybrid of “The View” and “Huff Post Live” featuring people of color.  We will be covering hot topics from a woman’s perspective and engaging our online audience through different social media channels – it truly is social TV.

Arise TV "Our Take" Show Meeting Photo Credit: Debbie Mitchell & Christina Brown

Arise TV “Our Take” Show Meeting
Photo Credit: Debbie Mitchell & Christina Brown

 

As Executive Producer of “Our Take,” I implement and oversee the look, content and feel of the program and that includes the set-up of the set and monitoring the budget like a hawk.  We are starting from the pits of the sandbox and need to show content, guests, a set, grappling graphics and create a strong, engaging social media presence.

It’s Friday and we haven’t even settled on a start date — trust me it will all be done and Ready4Air when the cameras begin to roll.

Hosted by Arise America news anchor Christina Brown, “Our Take” offers a fresh take on the day’s news and water cooler topics. We will feature issues of significance to people of color, especially those from Africa and the African Diaspora.

After 25 years in traditional television and the last two years working in social media, I get to combine my two loves. I like to say “old school skillz meets new media tools.”

I have an amazing team that includes a tireless and smart talent in host Christina Brown; our tech superstars, Robert and David; bookers, Marjorie and Kuae; and a super talented intern, Ms. Briana Montalvo.  Look at us below, our computers or mobile devices are never far behind.  LOL!

 

Arise TV "Our Take" Social Media Team: Robert, Debbie and David  Photo Credit: Christina Brown

Arise TV “Our Take” Social Media Team: Robert, Debbie and David
Photo Credit: Christina Brown

I love that “Our Take” will engage its online audience in every way possible, including Google Hangouts, Skype, Twitter, Facebook and YouTube.  Robert set-up our platforms up this week and we already have close to 400 “LIKES” on our Facebook page so we see you are already socially engaged.

Arise TV "Our Take" Team  Photo Credit: Debbie Mitchell

Arise TV “Our Take” Team
Photo Credit: Debbie Mitchell

 

We are still days away and lots of work to do! The show airs in New York from 1 p.m. to 2 p.m.; 5 to 6 p.m. in London; and 8 to 9 p.m. in Johannesburg.

For now, Arise TV is seen online in the US, but is in 62 million homes on SKY overseas. I love it, Deborah Mitchell Media Associates has gone global. LOL!  Don’t forget to watch Ready4Air for more information on when you will see “Our Take” on Arise TV.

Stay Tuned…..

 

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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So You Want To Be On TV: Join The Social Conversation In Real Time TV

January 16, 2013 | Posted in Social TV | By

Years ago when we liked a television show, we would go to work the next day and talk about it with our co-workers around the water cooler.  With the advent of social media there’s no need to wait and we can interact with other show fans all around the world as we watch our preferred “must see” appointment television from the privacy of our own homes in real time.

Networks realize the value of Social Media and will often have cast members engage in “live tweets” during the time slot in which their show airs as the audience watches along.  Not only does this give them a chance to connect directly with their fans, it also facilitates the growth of their social media footprint by attracting new followers.  The exposure of a tweet or Facebook post to friends of fans can also lead to new viewers.

” American Idol” recently held a Live Premiere Event simultaneously in 11 U.S. cities, which was streamed, online.  The Q&A session allowed fans of the show to ask the judges questions by submitting them on twitter using the hashtag #idol.

Photo Credit: American Idol/Livestream

Photo Credit: American Idol/Livestream

Photo Credit: American Idol/Livestream

The result was great promotion in advance of the show’s premiere with over 11,000 people following the event, and close to 4,000 people tweeted about it.

One network in particular has taken Social TV to the next level:  Bravo.  Although Andy Cohen doubles as EVP of Development and Talent at Bravo in addition to hosting “Watch What Happens Live” nightly on the network, he can be found on twitter at any given time tweeting about shows on the network.

Social Media is such an integral component of Bravo shows that several of them have a repeat episode called “The Social Edition’ which features on air graphics of tweets and Facebook posts which actually occurred during the original airing of the episode.

Photo Credit: Bravo TV

Photo Credit: Bravo TV

Photo Credit: Bravo TV

In addition, their website has a “Tweet Tracker” embedded and constantly updates and aggregates tweets relevant to content on each of their shows.

Photo Credit: Bravo TV

Photo Credit: Bravo TV

Photo Credit: Bravo TV

Want to join a live tweet conversation and perhaps have your post appear on television?

Here are a few things for you to keep in mind:

Follow the Hashtag:

The only way for a show, the cast and fans to know that you are part of the conversation is to make sure you are using the correct hashtag.  If you are not already following your favorite cast member from the show, find the show webpage online and locate an authentic twitter account.  There will always be a hashtag associated with a live tweet event and you will be tweeting to the wind if you don’t use it.

Use your words:

Speak in the tone that you normally use.  Allow your sarcasm, sense of humor or inner snark to shine through.  The most effective tweeters say what everyone else is thinking.  Write what comes to your mind as you see the action unfold.

 Add to the conversation:

Don’t be afraid to ask questions.  Follow the hashtag and make sure you aren’t being redundant and are bringing something fresh to the conversation.

Tweet to cast members:

Include the twitter handle of cast members so that you improve your chances of getting on the radar and engaging in conversation.

What are your favorite shows on television and would you ever live tweet while watching?

Headshot of Suncera Johnson Bio– Suncera aka That Writing Chic is a Multi-Media content Producer, Author and Social Media Brand Strategist. She live tweets her thoughts on ABC’s Scandal every Thursday night.  Join the conversation by following her on Twitter @thatwritingchic.  You can also visit her website at www.thatwritingchic.com

 

 

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