Ready4Air (TV) | Shooting The MOS: Man On The Street Interviews

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

July 21, 2015 | Posted in Social TV | By

Lyndsay Christian, FiOS1 NewsPhoto Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

By Lyndsay Christian

In the heat of the summer, literally, reporters will find themselves pounding the pavement searching for the ideal man on the street interviews. Particularly when the story is open and community-based, the goal is to get MOS sound for the story

This can be especially challenging as you’re walking around the streets of New York with beads of sweat rolling down your forehead and mingling with strangers to coerce them to talk to you on camera.

The purpose of the man on the street interview is to add color and the human element to a news story and to get a genuine reaction from the people or community who will be affected by the subject matter. These are less formal, more off-the-cuff reactions and interviews.

I’ve learned that it’s easier to capture man on the street interviews for happy stories, i.e. fun in the sun or the US Women’s Soccer Team’s World Cup victory. People are open and chatty about positive subjects. I tend to favor parks, busy intersections, pubs/bars, and train stations as jackpots for interviews.

Stories about a homicide in a community, well, not so much. Those MOS interviews are a bit more challenging to capture and can be tricky. Of course, the producer wants you to talk to the family, but out of respect, depending on the situation, I prefer a neighbor or friend of the family. I’ll knock on a few doors in the area of the scene. I’ve noticed that senior citizens are less camera shy and more likely to give their true reaction and commentary. Oh, how I love seniors! They always give me exactly what I need to add color to my story.

The true key in capturing man on the street interviews is to use common sense and to be creative.

Related Post: Ready4Air (TV) | Reporter Go-To Stories For The Summer

Lyndsay

TV personality Lyndsay Christian
Photo credit: Brandon Cooper

Lyndsay Christian is a television personality for FiOS1 News and media consultant in the New York City area. Follow her on Twitter @LynzChristian.

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Coming up: Ready4Air (Social) Taking photos for sentimental reasons is a thing of the past

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | Blogger Bash And BlogHer15 Take New York | Empire Star Taraji P. Henson In The BVI

July 19, 2015 | Posted in Social TV | By

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Debbie Mitchell having a little selfie fun at the Amazon booth at BlogHer15, New York City
Photo Credit: Debbbie Mitchell/Deborah Mitchell Media Associates

Happy Monday, All!

If you are a blogger waking up today, there’s a good chance you were in New York City last week attending either or both Blogger Bash/Sweet Suite and BlogHer15–what I call the Bloggers Palooza events. Last week was a great weekend to be in New York, which was overrun with thousands of bloggers. Both conferences, though very different, provided lots of seminars, parties, and opportunities for bloggers to connect with brands. Last year, I was honored to be a speaker at Blogger Bash. While I did not get to attend Blogger Bash every day, I enjoyed my one short day.

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Toy Insider Mom, Laurie Stern Schacht, founder of Blogger Bash and Sweet Suite
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

This was my second year attending each of these conferences, and I noticed a big shift. The emphasis was more on establishing brand and blogger relationships than giving away lots of stuff. Blogger Bash–held on July 16-17 at Pier Sixty at Chelsea Piers overlooking the Hudson River–is produced by the awesome team led by Toy Insider Mom Laurie Stern Schacht. It was back for its second year, and it did not disappoint. The large, light, and airy venue was spectacular for a beautiful New York day.

Related Post: Ready4Air (Brands and Bloggers) | Blogger Bash And Sweet Suite 2014: Getting The TV Message Across (VIDEO)

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Blogger Bash/Sweet Suite 2015 at Pier Sixty at Chelsea Piers, New York City
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

The conference began on Wednesday, July 15 with a VIP cocktail reception sponsored by Delta Children at the Delta Children’s showroom in Chelsea and closed with a spectacular carnival sponsored by Canadian Lentils. In between the seminars (including one SEO and blogging, which I attended), there was time with celebrity photographer Anne Geddes, who signed autographs. AlSol Luxury Village gave one lucky Blogger Bash attendee a five-night, all-inclusive stay at their resort in Punta Cana, Dominican Republic. And while these conferences are known for piling on the swag, this year, bloggers seemed to all agree that they were thrilled to leave the gifts behind and depart with more business cards and contacts. Blogging should be about building personal and professional relationships.

 Vicki Winters of  "The Vicki Winters Show" and "Live Streaming Ladies"

Vicki Winters of The Vicki Winters Show and Live Streaming Ladies

While at BlogHer15, I ran into Ms. Vicki Winters of the blog The Vicki Winters Show. We featured her last week on Ready4Air as she shared a few periscoping tips with me for my upcoming trip to the annual Summer Sizzle event in the British Virgin Islands. The weekend fashion show will be hosted by new Fox Empire Emmy nominee Taraji P. Henson and her costar Jussie Smollett.

My plan was to lose my Periscope virginity in the British Virgin Islands when I shoot live from the event, but Vicki urged me to lose it before the trip. So she and I did a little periscoping from the floor of BlogHer15. Here’s a link for you to watch.

Related Post: Ready4Air (Social) | Periscope: Watch And Tweet To Us In The British Virgin Islands

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We are leaving for Summer Sizzle BVI  on Wednesday, July 22. We’ll be there until July 28, so join us as we periscope live. If you are not following me on Periscope, download the app right here and follow me @Socialtvdeb. If you already follow me on Twitter and you download the app, then you are good to go. You don’t want to miss out!

Lyndsay ChristianPhoto credit: Brandon Cooper

Lyndsay Christian
Photo credit: Brandon Cooper

And finally, we start the week off on Ready4Air with FiOS1 reporter Lyndsay Christian sharing a few tips on how to conduct man-on-the-street interviews, otherwise known as MOS. Christian tells us, “The purpose of the MOS is to add color and the human element to a news story and to get a genuine reaction from the people or community who will be affected by the subject matter. These are less formal, more off-the-cuff reactions and interviews.”

While I will be conducting my MOS on the beach this week, I will be sure to use Lyndsay’s tips to get the best out of my interviews.

We hope you’ll tune in and watch. Remember, if you are not following me on Periscope, download the app right here and follow me @Socialtvdeb!

Thanks for stopping by and stay tuned…

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Coming up: Ready4Air (Social) Taking photos for sentimental reasons is a thing of the past

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | Reporter Go-To Stories For The Summer

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

June 23, 2015 | Posted in Social TV | By

Lyndsay Christian, FiOS1 NewsPhoto Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

By Lyndsay Christian

It’s that time of the year when the sun dictates creative content. If ever you’re stuck on story ideas, here’s a list of go-to story summer ideas. Below are suggested building blocks divided categorically. Be creative!

Beach

  • Swimming safety: Interview a lifeguard about appropriate swimming procedures at the beach. What to look for in the waves, tides, winds, etc. How far out should one swim?
  • Activities for families.

Summer Travel

  • Travel deals: Interview a travel agent about the best time to book trips, websites with hot deals, etc.
  • Preparing your family for a road trip.
  • Packing essentials, car preps, air travel preps, etc.

Related Post: Ready4Air (TV) | 5 Tips For Writing And Asking Good Interview Questions

Attire/Wardrobe

  • Summer dresses: Looks for less. Stylist and models can demo high vs. low outfits.
  • Transitioning looks from spring to summer and summer to fall.
  • Stretching wardrobe.
  • Creative mixes.

Summer Health

  • Skin health: Interview a dermatologist about the different types of appropriate sunscreen and skin protection for all skin types.
  • Body: Interview a physician about staying safe in the heat, keeping the body hydrated, summer diet, etc.
  • Exercise: Interview a personal trainer to demonstrate easy exercises for at-home conditioning and toning.

The summer also lends itself to fun stand-up opportunities. Communicate with your photographer and think of creative ways to add visual elements to stories.

Happy Summer!

Related Post: Ready4Air (TV) | Reporter Go-To Stories For The End Of The Year

 

Lyndsay

TV personality Lyndsay Christian
Photo credit: Brandon Cooper

Lyndsay Christian is a television personality for FiOS1 News and media consultant in the New York City area. Follow her on Twitter @LynzChristian.

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Coming up: Ready4Air (TV) Storytelling in a culturally and racially diverse newsroom

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | Forgiving A Race Crime | Real Diversity In A Newsroom | Summer Stories

Executive Producer Lora Wiley-Lennartz with Arise & Shine team and  Arise On Screen producers Steven Ramey and Debbie Mitchell
Photo Credit: Bernhard Lennartz / Deborah Mitchell Media Associates

June 22, 2015 | Posted in Social TV | By

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Summer quietly slipped in yesterday, Father’s Day. Unfortunately, the sunny news of summer was overcast by the continued coverage of the dark news of last week’s mass killing at Emanuel African Methodist Episcopal Church, a historic black church in Charleston, South Carolina. With nine innocent churchgoers killed last Wednesday at the hands of white shooter, 21-year-old Dylann Roof, the victims’ families have already found a way to forgive the racially-motivated crime.

At dinner Friday night and over the weekend, friends and I discussed the act of forgiveness in this story. The families were able to forgive Roof only days after the shooting, no doubt a godly act. A few of us agreed that for us, the act of forgiving such a horrific crime would need more time. What about you?

Executive Producer Lora Wiley-Lennartz with Arise & Shine team and  Arise On Screen producers Steven Ramey and Debbie Mitchell Photo Credit: Bernhard Lennartz / Deborah Mitchell Media Associates

Executive Producer Lora Wiley-Lennartz with Arise & Shine team and Arise On Screen producers Steven Ramey and Debbie Mitchell
Photo Credit: Bernhard Lennartz/Deborah Mitchell Media Associates

Before the mass shooting last Wednesday, race was the topic of conversation at the beginning of the week when news broke that Rachel Dolezal, then-president of the Spokane, Washington, chapter of the NAACP, is actually a white woman living as an African-American woman. Dolezal has been living this lie for years before she was recently outed by her parents in an interview. In Dolezal’s first interview since her true identity was revealed, she maintains that she “identifies” as black, a claim that has some in the African-American community up in arms. The Dolezal story sparked interesting conversations with our culturally and racially diverse staff at Arise TV, a conversation I could never have had in my former mainstream newsroom at CBS News.

This week on Ready4Air (TV), we look at news and “Storytelling In A Culturally And Racially Diverse Newsroom.”

Photo credits: (left to right) AdamPrzezdziek, ShelbyyVictoria, and Jose Moutinho

Photo credits: (left to right) AdamPrzezdziek, ShelbyyVictoria, and Jose Moutinho via Creative Commons

Has the digital age robbed you of your John Hancock?

When I was a teen, I used to practice my signature all the time. My name, Deborah J. Mitchell, was written on any empty white space you could find in my notebooks. I carefully crafted a large capital D and scribbled the remaining letters of Deborah, then a robust letter J for my middle name, Joyce, topped off with an M that resembled a giant W to start off my last name, Mitchell.

This was going to be my fancy signature for when I grew up and had a job, and I did use it. It became my “signature” signature, and I loved it. But I must admit, I don’t use my written signature as much these days.

In this week’s Ready4Air (Social) we explore the question, “Will The Art Of The Signature Be Lost In The Digital Age?”

Related Post: Ready4Air (TV) | The Top 4 Things Reporters Look For When Developing A Good Story

Lyndsay Christian, FiOS1 News Photo Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

And finally, now that summer is here, news stories are going to get a little more creative and fun. Remember, I’ve written in the past that timing is everything. So if you want to get booked on a show or featured in a story, then make sure your pitch is timely and seasonal.

This week on Ready4Air (TV) reporter Lyndsay Christian is back to share her list of “Reporter Go-To Stories For The Summer.”

Related Post: So You Want To Be On TV: It’s All In The Timing – TV Timing

Stay tuned, thanks for stopping by, and happy summer!

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Coming up: Ready4Air (Lifestyle) Are you living out of unpacked boxes?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | 5 Tips For Writing And Asking Good Interview Questions

Photo Credit:

May 12, 2015 | Posted in Social TV | By

By Lyndsay Christian

Journalism has evolved over the past decade. Reporters are taking more risks and pushing the envelope now more than ever. In a recent interview, actor Robert Downey, Jr. was pushed beyond his limit when asked a question of his dark, troubling past by a reporter during a press junket for his latest film Avengers: Age of Ultron. He simply didn’t answer the reporter’s question and walked out of the interview.

Now, let’s take a moment as journalists to evaluate our techniques. Here are five tips to help you write and ask good interview questions.

1. Research your subject–the good, the bad, and the ugly.

Google was created for a reason! Log on to your Mac and read. Study your subject, read about his/her past, touchy subjects, and emotional hot spots. Take out your notepad and label three columns with the words good, bad, and avoid. It’s also good to touch base with the subject’s publicist (in this case, for a celebrity subject) to find out which topics are on and off-limits.

2) Prepare.

Write questions for each of the three topics. Think about the emotions you’ll want to elicit and form the questions accordingly. Do you want the subject to laugh, cry, think, reminisce, become angry, etc? Avoid questions that will elicit “yes” or “no” responses. Instead, ask questions that start with why, how, tell me about, etc.

Related Post: Ready4Air (TV) | A TV Host Talks About His Best and Worst Interviews

3) Practice.

Read the questions out loud. Are they conversational? They should flow and make sense.

4) Meet the subject.

Greet the subject with a smile. Strike up friendly conversation as a warm-up. Ease into the actual interview. I’ve used the trick where I’ll start talking and give my photographer a slight cue to hit record without announcing “we’re recording.” When you announce you’re recording, the subject tends to freeze up. But if you prep them in advance and let them know that you’ll start recording a few minutes into the conversation, it helps them to stay relaxed. DO let them know that the camera is on beforehand, as a precaution.

5) Showtime.

Approach the interview with these notes in mind. Be friendly and kind about the “good,” be sensitive about the “bad,” and avoid the “avoid.”

Happy interviewing!

Related Post: Ready4Air (TV) |”Yes, I Can Hear You…” Working Live With A Producer In Your Ear

Lyndsay

TV personality Lyndsay Christian
Photo credit: Brandon Cooper

Lyndsay Christian is a television personality for FiOS1 News and media consultant in the New York City area. Follow her on Twitter @LynzChristian.

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Coming up: Ready4Air (Social) The dos and don’ts for businesses using social media

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | The 68th Festival de Cannes | Asking The Right Interview Questions | Foodies In Ireland

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May 11, 2015 | Posted in Social TV | By

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Debbie and Rita having breakfast at Taste restaurant on Norwegian Epic
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Happy Monday, everybody! I hope that everyone enjoyed their Mother’s Day weekend and that your moms, if they are still with us, enjoyed their special day. Mom and I will have our official celebration at the end of the month when we take a trip back to Jamaica, West Indies. My mom, who was born in Cuba and raised in Jamaica, never asks for anything for any of the holidays. But at 86 years old, she finally asked for something–a trip back home to the islands. Needless to say, we are both looking forward to a nice vacation and spending time together. While it’s great to designate one special day to celebrate moms, every day is really Mother’s Day. So if your mom is still here, tell her that you love her as often as you can since she won’t be here forever.

Related Post: Foodie Friday | Cookin’ And Cruisin’ On The High Seas With The Norwegian Epic

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Arise TV set backdrop at Cannes Film Festival at The Hotel Majestic Barriere Beach
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

I can’t believe it is May 2015 already. Where is the time going?

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Arise 360 and Arise On Screen teams arriving to the 2014 Cannes Film Festival, May 2014
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

It’s hard to believe that this time last year, the Arise On Screen and Arise 360 teams were on their way to the South of France to cover the 2014 Festival de Cannes. It was our first time attending the grand film festival. Getting ready for departure from New York was a little hectic, but once we got there the trip was amazing. Our hosts screened movies all day, we taped interviews for the show, and found time to have a little fun in the evenings.

The Cannes Film Festival, which turns 68 this year, begins this week on May 13 and ends on May 24. As always, the goal of the festival, which is for film professionals, is to draw attention to all types of films worldwide and celebrate movies at an international level. While our teams won’t be there in person this year, we’ll definitely be watching and reporting on the festivities through wistful eyes. Here is a look back at our trip to the 2014 Festival de Cannes.

Related Post: Ready4Air (TV) | Arise On Screen In Cannes: Taking The Show On The Road

Lyndsay Christian, FiOS1 News Photo Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

Guest contributor Lyndsay Christian is back this week giving us tips on how to write and ask good interview questions. Questions are the key to a good interview. If you ask Arise On Screen host Mike Sargent about questions, he’ll tell you that I’m a stickler for asking insightful questions that will generate thoughtful answers. Even when you are given a limited amount of time–maybe four to five minutes–there is a way to ask a question in order to get an answer that is filled with important or revealing information.

This week on Ready4Air (TV), reporter Lyndsay Christian has the five tips to writing and asking good interview questions.

Carolyne Kauser-Abbott, Creative Writer at Ginger and Nutmeg /Director of Perfectly Provence Photo Credit:

Carolyne Kauser-Abbott, creative writer at Ginger and Nutmeg/Director of Perfectly Provence
Photo Credit: Andrew Abbott

And when it comes to being a global foodie, blogger and photographer Carolyne Kauser-Abbott tells us why Ireland is a new destination on the map. Already known for its delicious stews and Guinness, Carolyne has discovered a few other food options on the Emerald Isle. This week on Ready4Air (Culinary Cues), Carolyne shares those options in “Beyond The Stew: Ireland A Destination For Foodies.”

And finally, thanks to all who tuned in online last week for DMMA’s first webinar, Getting Ready4Air: Acing Your Television Interview. I’m told the end result was excellent, but trust me, behind the scenes beforehand–just like a television show–was a little crazy. Thanks to the village (you know who you are) who made it all happen!

Stay tuned and thanks for stopping by.

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Coming up: Ready4Air (TV) Was Ben Affleck wrong to ask PBS to keep his family secret?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (TV) |”Yes, I Can Hear You…” Working Live With A Producer In Your Ear

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

April 7, 2015 | Posted in Social TV | By

Lyndsay Christian, FiOS1 NewsPhoto Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

By Lyndsay Christian

I need a mic check. “One, two, three, yes, I can hear you.”

Give me a thumbs up if you can hear me. Nods.

I need a bobble head at the top of the show. Nods.

Cue, go. “Reporting live…”

It takes a skilled multitasking reporter to handle the back-and-forth banter via IFB. An IFB is the lifeline between a reporter in the field and the producers, tech engineers, and crew back in the studio. The earpiece device is worn by the talent via a wire, telephone, or radio receiver that can be replaced by a television producer’s or director’s intercom microphone allowing them to have a direct conversation with the talent.

On a television news program, for example, a producer can talk to the news anchors to tell them when they are live on the air, when to begin reading from the script on the teleprompter or cue cards, or to update a story that is breaking news. It’s the only form of communication that helps to ensure smooth live reports.

Related Post: Ready4Air (TV) | One-Man Band TV Reporting: Wearing Several Production Hats On A Shoot

Here are four tips for working with a producer in your ear:

1) Timing is everything.

Dial-in to the IFB telephone line well in advance of your live shot so that you can establish a connection and talk to the crew. It stinks when you dial-in last minute, have no connection or can’t hear, and then try to focus on your live report.

2) Keep it clean.

A lot of gunk can get stuck in the thin wires and inner-ear tube, so make sure to swab it down with alcohol and keep it clean. You’d be surprised what can get lodged in there and block all sound.

3) Focus on your live report.

Remember, it’s your face and voice that viewers will see. While it’s challenging to listen to someone talk to you while staying focused on your own content, the key here is to focus. I always remember the first few words, then let my words flow from there.

4) Hold it in place.

Yes, we’ve all been guilty of the traditional hold-the-IFB-to-look-like-a-reporter pose. Well, sometimes you have to do it, especially if you’re in a loud area or the wind is blowing at 100 mph. Do what you have to do to be able to hear.

Happy live reporting!

Related Post: Ready4Air (TV) | I’m On Deadline: A Reporter’s Plan To Shoot, Write, And Edit For Air

Lyndsay

TV personality Lyndsay Christian
Photo credit: Brandon Cooper

Lyndsay Christian is a television personality for FiOS1 News and media consultant in the New York City area. Follow her on Twitter @LynzChristian.

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Coming up: Ready4Air (Culinary Cues) Do you favor beer and ale or wine and liquor?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | Disco’s Sylvester Is Back…Thank You, Social Media | 42nd Annual Daytime Emmys | Using An IFB While Reporting Live

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April 6, 2015 | Posted in Social TV | By

 

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Mighty Real: A Fabulous Sylvester Musical stars Kendrell Bowman (top left and right) in the title role. Sheryl Lee Ralph (bottom left) is a coproducer of the show.
Photo credit: Debbie Mitchell/Deborah Mitchell Media Associates

Happy Monday! I hope everyone had a good holiday weekend. Mine was busy. I spent time with friends who took me back to a time in life when our life dreams were just that: dreams.

Over the weekend, we remembered fun times, laughed about which dreams came true, which didn’t and never will, and ones that hopefully will still come true. Lystra–my oldest friend who I’ve known since the age of four–and I took a trip down memory lane at the performance of Mighty Real: A Fabulous Sylvester Musical, a 90-minute show chronicling the life of disco’s cross-dressing, flamboyant dynamo Sylvester. Lystra and I grew up dancing to his biggest hits in the late 70s and 80s, and on Saturday we were back there again. Show creators Anthony Wayne and Kendrell Bowman raised their first round of monies with a Kickstarter campaign and then reached out to actress Sheryl Lee Ralph on Twitter. She playfully told us that they stalked her. Whatever they did, it worked because now she is a coproducer. Oh, the power of social media! The show is AMAZING! I believe Sylvester would be proud. If you’re a fan, go out and support them by seeing it.

 THE DOCTORS "2010 Daytime Emmy Awards" Winner Outstanding Talk Show/Informative at 37th Annual Daytime Emmy Awards , Las Vegas Hilton in Las Vegas, NV USA June 27, 2010


The Doctors 2010 Daytime Emmy Awards winner Outstanding Talk Show/Informative at the 37th Annual Daytime Emmy Awards, Las Vegas Hilton in Las Vegas, June 27, 2010

Nominations for the National Academy of Television Arts & Sciences 42nd Annual Daytime Emmy Awards were announced last week with a record 350 nominees and longtime soap opera General Hospital leading with 28 nominations. Television veteran Betty White will be honored at this year’s ceremony hosted by Alex Trebek and Florence Henderson. The ceremony will be televised on the new Pop network. According to a recent press release, “Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS’s programming, production, and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content.” The ceremony will air live on April 26, 2015, at 8:00 p.m. EDT/5:00 p.m. PDT from the Warner Bros. Studios in Burbank, CA.

David Michaels, Senior Vice President Daytime Emmy Awards and Events–who was interviewed for Ready4Air in 2013–says, “This year’s Daytime Emmy Awards promises a cornucopia of thrills and surprises.”

Related Post: Ready4Air (Social) | The Emmys’ Social Media Red Carpet #FAIL We’re All Talking About

Lyndsay ChristianPhoto credit: Brandon Cooper

Lyndsay Christian
Photo credit: Brandon Cooper

When it comes to live television, FiOS1 reporter Lyndsay Christian knows a thing or two about mastering reporting live in what’s also known as an “anything can happen moment.”

This week on Ready4Air, Lyndsay writes about working with an IFB, an earpiece circuit that allows live communication between a reporter and the crew, director, or producer in the studio. In television, producers use it to talk to talent or news anchors when they are live on air to give them information, cue them, or help them follow the flow of a breaking news story.

Framed-Squats-at-New-York-City-Health-and-Racquet-Club

Photo Credit: New York Health & Racquet Club

 

And finally, I have been a yoga practitioner on and off for several years, but I threw myself into a regular practice when I lost my job in 2010. Four times a week, I attended morning hot power vinyasa class. While my standard poses were easy to master and repeat, I found that having a wall behind me was a must when it was time to do a headstand. One day, my yoga teacher at the time, Sherman Morris, told me to move away from the wall and never use it again. He assured me that I would be fine. I was nervous and scared. Just like losing my 10-year-old network television producing job, I had no more safety net.

I’ve been away from my regular practice for a while, but this week on Ready4Air, I share a few of the rules I used while learning to do that headstand in yoga that turned out to be  quite useful in being a business owner. My goal now is to get back to the mat.

Stay tuned…

Related Post: #50By50: Finding The Right Workout When Injuries Slow You Down

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Coming up: Ready4Air (Culinary Cues) Saying goodbye to legendary fries

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (TV) | I’m On Deadline: A Reporter’s Plan To Shoot, Write, And Edit For Air

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

March 17, 2015 | Posted in Social TV | By

Lyndsay Christian, FiOS1 NewsPhoto Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

By Lyndsay Christian

Any honest one-man band reporter (or, as I like to refer to female MMJs, one-woman show) will tell you that the job is the hardest one you’ll ever have in life. No, seriously. You’re an all-in-one journalist. You have to drive to your assignment, conceptualize your story, research, shoot, set up the tripod, frame the shot, mic the guest, edit the story, oh, and yes, actually report it on-camera. Whew! While it sounds overwhelming, the experience is invaluable. You can walk into any newsroom with a solid resume and skill set that will put you ahead of other journalists who can do just one thing.

It’s important to remember these two phrases: keep it simple and stay focused. There are so many moving pieces and technicalities to consider, you can easily get thrown off your game with one glitch.

Related Post: Ready4Air (TV) | One-Man Band TV Reporting: Wearing Several Production Hats On A Shoot

Here’s a breakdown of how to work efficiently to meet the deadline.

1. Elements. When you get your assignment, ask the managers tons of questions up front to make sure you capture all of the important elements they will want to see in the story and plan accordingly. Determine who you will need to interview (no more than three people) and what b-roll you’ll need to shoot. Give yourself a deadline to complete all news-gathering two hours prior to your live shot or newscast slot.

2. Location is everything. To avoid driving to five different places to capture interviews, be smart. Interview one person at the office, and another at a second place where you can capture b-roll. If possible, ask all subjects to meet you at a public place and knock all interviews out at once. Think one-stop shop.

3. The 5 Ws + How? During interviews, ask questions that will elicit responses to give you the key SOTs for your story. Listen carefully and remember them. Keep the interviews short and sweet.

4. B-roll. Always shoot set-up/cover b-roll of your subject. Ask the person to do something in their element that’s active. Capture it. This will help in the event you write about the person to build the story. Shoot the basics and be creative with angles. Don’t just shoot static shots, show some movement, too. Don’t overshoot. You’ll technically only need about five-to-six minutes of b-roll for a 1:30 story/pkg.

5. Writing and editing. Everyone has his/her own process. I prefer to upload all clips. First, I listen to the interviews and select the key SOTs. I drop those on my timeline in Final Cut Pro, so they’re already in place. I scan b-roll, then write my story. I use the inverted storyline process. I start with a subject (to humanize the story), transition to the meat, then end with the subject. Just my process. Each reporter’s is different. I also write to the video I’ve shot–that makes it much easier. I then start dropping clips on the timeline and voila! All set.

I hope these tips are helpful to all one-woman shows in the industry!

Thanks, Lyndsay!

Related Post: Ready4Air (TV) | The Reporter-Publicist Partnership: Getting That Story To Air

Lyndsay

TV personality Lyndsay Christian
Photo credit: Brandon Cooper

Lyndsay Christian is a television personality for FiOS1 News and media consultant in the New York City area. Follow her @LynzChristian.

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Coming up: Ready4Air (Social) Geraldo Rivera talks about the power of social media

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (The Week Ahead) | On A TV Hiatus| A Reporter’s Plan To Meet A Deadline | Geraldo Embraces The Power of Social Media

Arise On Screen first production meeting of 2015
Photo Credit: Lance Huff and Deborah Mitchell Media Associates

March 16, 2015 | Posted in Social TV | By

 

Arise On Screen first production meeting of 2015 Photo Credit: Lance Huff and Deborah Mitchell Media Associates

Arise On Screen‘s first production meeting of 2015
Photo Credit: Lance Huff and Deborah Mitchell Media Associates

Working in television is like riding a roller coaster. You work at incredible speed while juggling multiple things and hold on for the sharp, unexpected turns. Just last weekend, on March 7, our Arise On Screen team was in the office taping and celebrating my birthday. Last week, we got the unexpected news that our New York office will be on hiatus until April. It’s news that caught us off guard but didn’t completely surprise us since we had been experiencing a few production challenges during the past few months. Either way, being on hiatus in television–which, by the way, is defined as a break or interruption in the continuity of a work, series, or action–can be a fun or challenging time, depending on the circumstances.

This week in Ready4Air (TV), we’ll take a look at the experience of “Living In Television Limbo: When A Show Goes On Hiatus.”

Related Post: Ready4Air (TV) | TV Hosting 101: Driving A Segment And Interviewing Guests

The cast of season 7 of The Celebrity Apprentice

The cast of season 7 of The Celebrity Apprentice

My social media chat with Geraldo got bumped last week, but it is back on the schedule. When I caught up with journalist and former talk show host Geraldo Rivera a few weeks ago–right before The Celebrity Apprentice finale–we talked about his first foray into reality television and his love of social media. I noticed that during The Celebrity Apprentice airing, Geraldo talked a lot about using social media during his many project challenges. I was impressed that at almost 72 years old, he has embraced and mastered the new media tools. But I really shouldn’t be surprised at all.

This week on Ready4Air (Social), I ask Geraldo a few questions about the world of communicating through social media. Rivera, who admits he didn’t embrace it right away, now says, “Generally speaking, it levels the playing field. I’m as powerful now as The New York Times or any gossip columnist. I can respond, and if you make a charge against me, I can come after you with equal vigor and equal visibility.”

Related Post: Ready4Air (TV) | Celebrity Apprentice: Geraldo Talks About Fundraising And His Foray Into Reality TV

Lyndsay Christian, FiOS1 NewsPhoto Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

Guest contributor and FiOS1 News personality Lyndsay Christian is back with more firsthand reporting about life working in news. Lyndsay wrote a great post a couple of weeks ago about working as a one-woman or one-man band, where a reporter is responsible for all aspects of their production.

This week on Ready4Air (TV), Lyndsay’s post “I’m On Deadline: A Reporter’s Plan To Shoot, Write, And Edit For Air” takes us through the step-by-step process of planning a story efficiently from beginning to end in order to meet the ever looming deadline!

Photo Credit: Zsuzsanna Kilian

Photo Credit: Zsuzsanna Kilian

And finally, today we are sending birthday wishes to DMMA team member, copy editor Alexis Trass Walker! Thanks for taking such good care of Ready4Air. Enjoy your birthday!

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Coming up: Ready4Air (Brands and Bloggers) Learn how networking can help build your client base

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (TV) | One-Man Band TV Reporting: Wearing Several Production Hats On A Shoot

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

February 10, 2015 | Posted in Pros Talk TV And Social Media, Social TV | By

Lyndsay Christian, FiOS1 NewsPhoto Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

Welcome to a media world of multifaceted journalism! These days, news organizations expect reporters to wear five hats on a daily basis. Some even require it. It’s called “multimedia journalism” or “one-man band reporting.” As a one-man band television news reporter, I am a photographer, chauffeur, editor, creative producer, and yes, a reporter. I’ll be very transparent and will keep it real. The role of MMJ in television news is uber-intense, but at the same time, it’s an incredibly explosive learning experience.

Here’s what I’ve learned in my short month of experience and a few tips I’ve picked up along the way:

Safety First

I drive to my assignments. The desk calls me with the destination and I pull over, enter it into the GPS, and head that way. I spend many hours in my car, so I’m always mindful of traffic, my environment, and the roads. Always remember that safety is a priority! Period.

Work Smarter, Not Harder

As the role is very demanding, you must remember to work efficiently at all times. Pace yourself and map out or write down your vision for the story to specify the elements you’ll need. Keep interviews short. Only ask the questions for which you’ll solicit a response that you can use as a SOT (sound on tape or soundbite) Why? Remember, you have to watch and log the tape after you’ve captured the interview. It’s a timesaver. Shoot b-roll you know for sure you’ll incorporate in your story. Write to that video.

Related Post: Ready4Air (TV) | The Reporter-Publicist Partnership: Getting That Story To Air

Keep Snacks On Standby

Because I love to eat (who doesn’t?), I’ve learned that snacks in the car are a must. There have been many instances in which I haven’t had time to stop and grab a bite to eat. As the job is physically demanding, too (carrying tripod, camera, etc), fuel is much-needed.

Be Creative

Though limited in manpower and bandwidth, what I appreciate and enjoy about the role is that I have 100% creative freedom with the video I shoot and the style in which I edit the story. When capturing b-roll, think high and low. Capture objects at all angles. Stand on a chair for a bird’s-eye view if you have to. I cannot tell you how many times I’ve propped my camera on the trunk of my car to capture a subject from a different angle.

Don’t Be Afraid To Ask For Help

I’ll admit: It’s lonely out there when you’re working on a story solo. It’s okay to ask your interviewees or the publicist standing over your shoulder for a helping hand, whether it’s carrying a tripod or even holding the microphone during an interview. I’ve learned that people WILL help you! Many have offered–especially if they see a struggle–and I gladly accept their assistance. I recently covered a story at a high school and wanted to tape a creative stand-up in my car. A teacher helped me and held the camera while I pressed the “record” button. I was grateful because I wanted to capture something cool and memorable. Again, speak up for help if you need it.

If you’re considering a job as a one-man band reporter, consider these tips and be willing to put in a lot of sweat, grit, and HEART! You can do it!

Related Post: Ready4Air (TV) | Putting Your Best Face Forward: Maximizing Talent Appearances

Lyndsay

TV personality Lyndsay Christian
Photo credit: Brandon Cooper

Lyndsay Christian is a television personality for FiOS1 News and media consultant in the New York City area. Follow her @LynzChristian.

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Coming up: “Music Makes My Life” with DJ Fulano

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | Rapping Anchorman B. Williams In Trouble | The 2015 Grammys | Spinning With 11-Year-Old DJ Fulano | The One-Man Band In Television

Grammy

February 9, 2015 | Posted in Social TV | By

 

NBC Nightly News

NBC Nightly News anchor Brian Williams
Photo Credit: nbc.com

Over here at Ready4Air, our heads were spinning with all the television news this weekend. NBC News golden boy, Brian Williams, is now a little tarnished. The Nightly News anchor is “taking a break” from the news chair as an internal investigation is underway about his misreporting of information about his role in covering a 2003 helicopter mission over Iraq. Caught in a lie, can the “rapping” newsman rebound from this scandal?

Yes, Rosie is leaving ABC’s The View, but not the Rosie we thought. Turns out, Rosie O’Donnell, not Rosie Perez, is leaving the show after five months. This is O’Donnell’s second go-round and exit from the show. But O’Donnell can’t seem to stay away from television, and they keep bringing her back. Not sure why that happens, but I’m sure she’ll be back.

Grammy

Photo Credit: grammy.com

And awards season continues as we celebrated the the 57th Annual Grammy Awards last night. Hosted by LL Cool J, the show honored the best in music. This year was a nice mix of old and new–there was a little something for everyone no matter your age. The collaborations were great! I loved seeing Madonna do her thing, and Annie Lenox and Hozier took us to church last night with their duet. And while I may not enjoy listening to Kanye West talk, I enjoy his music. West, Rihanna, and Paul McCartney is a combo I couldn’t have thought up. And finally, my guy Sam Smith took a few Grammys home. He made my night when he and Mary J. Blige sang “Stay With Me.” I have that song on my iPod; it’s one of my favorites. In my opinion, this was one of the best Grammy Awards in years.

For newsmakers, we were on watch as Bobbi Kristina Brown, daughter of the late singer Whitney Houston, fights for her life. Conflicting reports have her close to death with the family waiting to take her off life support. This time three years ago, Whitney Houston was set to perform at a Grammy party for Clive Davis when she was found dead in a hotel room bathtub. The Grammy Awards ended up remembering Houston at the 2012 show.

Related Post: Remembering Whitney Houston

DJ Fulano

DJ Fulano Librizzi
Photo Credit: Michael Bezjian

Since we are still on a Grammy high, we thought it would be a good idea to keep the music going through the week. One of my few regrets in life is that I don’t play an instrument or sing. So when I first heard about DJ Fulano Librizzi, I was a little jealous. Now 11 years old, DJ Fulano is one of the hottest DJs around, playing for events like the New York Mercedes-Benz Fashion Week, the New York Knicks, and the Clinton Foundation. Deejaying since the age of five, Fulano knew music was going to be a big part of his life.

This week on Ready4Air (Music), we profile DJ Fulano in the series “Music Makes My Life,” the first installment of 2015. I asked the 11-year-old to choose music for my next birthday party. Check back later in the week to read what he chose to put on my party playlist.

Lyndsay

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

Television personality Lyndsay Christian is back this week talking about working as a one-man band. In music, a one-man band is defined as someone who is playing two or more instruments at one time. In television, it is almost the same. A reporter is responsible for being before the camera as well as working behind the camera as producer, cameraperson, and audio-person on a story. It’s cheaper for the news outlet to use a one-man band, but how does it work?

This week on Ready4Air (TV), Lyndsay Christian gives us a breakdown of just what it takes to cover a story as a one-man band.

Related Post: Ready4Air (TV) | The Top 4 Things Reporters Look For When Developing A Good Story

And finally, for this week’s Throwback Thursday, Ready4Air (TV) shares five useful tips on ways to land on a TV producer’s radar. This piece was first published on entrepreneur.com in 2014, but it’s a great read for the new year.

So stay tuned…

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Coming up: Ready4Air (Lifestyle Lineup) Marian Rivman writes about her upcoming travels to the Philippines and Hong Kong.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (TV) | The Reporter-Publicist Partnership: Getting That Story To Air

Lyndsay Christian. TV Personality

January 27, 2015 | Posted in Social TV | By

Lyndsay Christian , Host and Producer of On the Scene Photos: Courtesy of Lyndsay Christian

Lyndsay Christian (right), TV personality and media consultant
Photo: Courtesy of Lyndsay Christian

By Lyndsay Christian

Since my last blog post, a lot has transpired. I traveled abroad to Europe for the first time (double yay!) and I’ve accepted a new job as a reporter in the New York market (triple yay!). I’ve been busy, adjusting to the new gig. It’s intense–one-man banding like no other. It’s pretty cool because I’m equipped to shoot, edit, and write my own stories, which allows me creative freedom. So far, so good.

 A recent field experience prompted the idea for this blog post about the partnership between reporters and publicists. I’d like to note a few important dos and don’ts when in the field working on a story.

 Scenario: The reporter books a story and schedules the interview to happen at a designated site. Typically, a PR rep for the corporation or private entity will meet the reporter on-site to monitor the conversation.

Related Post: Ready4Air (Social) | Public Relations 101: Choosing A PR Firm For Your Business

 Reporter Dos:

  • DO research the subject matter in advance.
  • DO create questions ahead of time so that you can frame the conversation.
  • DO create a vision for your story and stick to it.
  • DO make the publicist feel comfortable in the work environment.

Reporter Don’ts:

  • DON’T assume anything. Know the information!
  • DON’T overshoot the story or interviews. Be timely and concise.
  • DON’T promise inclusion of certain elements. Shoot what you can and edit what makes sense.

Related Post: Ready4Air (TV/Film) | Jockeying For A Shot: When The Press Is Covering The Red Carpet

Publicist Dos:

  • DO provide the reporter with miscellaneous information as a sidebar or possible anchor tag.
  • DO confirm details of the story in advance of arriving to the scene/site.
  • DO trust the reporter’s vision and process.
  • DO offer support on-site.
  • DO offer your contact information should the reporter need to follow-up the story.

Publicist Don’ts:

  • DON’T hover over reporters or follow them around as they are shooting the story. Give them space.
  • DON’T suggest or force the reporter to stage an activity, unless it is necessary.
  • DON’T question the process.
  • DON’T assume your client/brand will be included in the final edit of the story. The more you press the reporter to include branded language, the less likely they are to include it.

Thanks, Lyndsay! I will add that these points also apply to producers and publicists. Nice list, Lyndsay and congrats on the new gig!

Lyndsay Christian. TV Personality

TV personality Lyndsay Christian

Lyndsay Christian is a television personality for Fios 1 News and media consultant in the New York City area. Follow her @LynzChristian.

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Coming up: Meet the 2TVChicks!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | Happy Birthday, Ready4Air | Reporters And Publicists Working Together | Meet The 2TVChicks

1birthday candles

January 26, 2015 | Posted in Social TV | By

 

Photo Credit: Zsuzsanna Kilian

Photo Credit: Zsuzsanna Kilian

January is a big month around here at Ready4Air because it’s our birthday. I wrote my first blog post on the site, “Make-Up For Your TV Close Up,” on January 18, 2012, which seems like yesterday. It took a lot of prodding (from former coworker and successful blogger Rene Syler a.k.a Good Enough Mother) for me to even start a blog since I didn’t know what to write about. Rene said write about what you know and care about. I decided on television.

Next step: creating the blog. Travel buddy and computer business whiz Ina Bechhoefer helped me settle on the name Ready4Air, and longtime friend and fellow television producer, Lora Wiley-Lennartz literally built the site. Lora founded and has been blogging about food for her site, Diary of a Mad Hausfrau, for years during her time living as an expat in Germany. Her return to New York in August 2011 had me sitting on her living room couch months later as she built the first version of my website on Blogger.com in a few hours. Once it was done, I was instructed to write at least two to three times a week. I wondered if I really could do it. Well, three years later, not only am I doing it, but others including friends, fellow journalists, and producers have joined me, which is very cool.

By the way, if you get a chance, check out the very first post at the link just below. It is pretty bare bones, but there’s good content and I still love it!

Related Post: Make-up for Your Close-up

1DeborahJMitchell

 

Today, I work with an amazing team (WordPress web designer Nay Ayache, who rebuilt the site last year and copy editor Alexis Trass Walker), who keep the site going each day. Over the years, Ready4Air, like me, has expanded its reach and continues to be a work in progress. I want to say thanks to all those who continue to stop by, read, and care about what this television producer and blogger has to say.

Lyndsay Christian. TV Personality

TV personality Lyndsay Christian

Speaking of fellow journalists, Ready4Air is happy to have guest contributor Lyndsay Christian back, and she’s been very busy the last few weeks. Lyndsay spent her holidays traveling all around Europe and came back to the States to start a new job in New York for FiOS1 News. Congratulations, Lyndsay!

This week, Lyndsay’s post, “The Reporter-Publicist Partnership,” shares a few dos and don’ts that should be practiced when working to get a story ready for air. And while Lyndsay wrote the post for the reporter and publicist relationship, I definitely see where producers and publicists working together can learn from her points, too.

safe_image

This week, I am very excited to welcome our newest contributors to Ready4Air, the 2TVChicks! These ladies are veteran television producers with credits up the ying-yang, and they are moms! I’ve always said that I don’t understand how anyone could be a producer and still have the time and energy to be a mother. Obviously, it can be done, and these moms are going to share the good, the bad, and the ugly side of being a mom while working in the hectic and time-consuming world of television.

This week on Ready4Air, you’ll meet these TV moms and welcome the tales from 2TVChicks!

2Image-6-768x1024

James Beard Broadcast and New Media Awards committee meeting at The James Beard Foundation House, NYC 2015

And, finally, for this week’s Ready4Air (Culinary Cues), all the James Beard Broadcast and New Media Awards entries have been submitted and screened and are heading to the judges this week. The committee got together for our annual meeting, and it’s safe to say that the culinary genre has come a long way over the years. Today’s cooking broadcasts–whether they are on television, radio, or the Web–are not your grandma’s cooking show anymore.

In the three seasons I’ve been on the committee, I’ve seen a lot of change, including a change of venue for this year’s award ceremony, which will be in Chicago. Yes, the main awards ceremony and the fabulous Chefs’ Night Out event is leaving New York this year (tears). However, the Journalism, Broadcast and New Media Awards ceremony will stay in the Big Apple and take place on April 24. I’m not sure if I will make it to the Windy City, but I will definitely attend on April 24. In the meantime, the judges are gearing up to receive the submissions this week, and the 2015 James Beard Broadcast and New Media Awards nominees will be announced on March 24.

Stay tuned…

Related Post: Foodie Friday | It Was Ladies’ Night At The 2013 Annual James Beard Foundation Fall Gala

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Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | Creating Your Brand’s Storyline: A Few Tips From TV And Movie Pros

RealityTV1-2

December 16, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Photo Credit: Deborah Mitchell Media Associates

Photo Credit: Deborah Mitchell Media Associates

Whether you are writing a blog or producing video for television or online, content is king. Nothing makes better content than a good story, and everybody–including individuals and brands–has a story. Storytelling is an art, and with brands competing for the short attention span of audiences online and on-air, the story always needs to contain a few key elements. It should be compelling, informative, and entertaining. So if you’re thinking about telling your story off- or online, here are a few great tips I’ve picked up in the last year from successful on-screen professionals who know how to tell a good story:

Mob Wives New Blood - Season 4

Mob Wives New Blood – Season 4

Authenticity is key. Unlike the popular perception, most reality TV show producers do not encourage fake storylines. According to Jenn Graziano, executive producer of the highly successful show Mob Wives, the key to creating the constant action is to be selective with the life events that are followed on the show. She says, “Our commitment to honest, true storytelling has always remained the same across all seasons.”
Brands finding authenticity. A business can learn a few lessons from that. Instead of creating gorgeous scripted videos, they can find their stories in their corporate culture. Employees who run in marathons, volunteer in soup kitchens, or give back to the local community are creating great content for a brand to engage its audience more in a Facebook conversation. It personalizes a brand and makes the people behind the product more human.
Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen
Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Build the anticipation. In a recent interview with Arise On Screen host Mike Sargent, Beyond the Lights writer and director Gina Prince-Bythewood highlighted the most important element in successful storytelling. She believes that “a good story is one that I’m listening to and makes me want to know what happens next.”
Build the anticipation for a brand. This is a crucial point, since oftentimes there’s a very small window of opportunity to keep a viewer interested. During a television commercial or YouTube video, the viewer has the option of skipping the ad after five seconds. In those crucial few seconds, the brand has to try to get as much of the message through so that it reaches viewers, even if they choose to skip it.
Steven Ramey, Senior Producer Arise America for Arise News Photo Credit: Debbie Mitchell/ Deborah Mitchell Media Associates

Steven Ramey, Senior Producer of Arise America for Arise News
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Be concise in your story. Steven Ramey, line producer at Arise On Screen, has the delicate main task of time management on the show. He’s a fan of brevity, and his favorite saying is, “If you want to say something, have something to say.” He’s right! Just because TV shows and commercials have to be an exact length in order to fit in regular programming does not mean that online videos don’t have time constraints. A bored viewer is less likely to watch a video again if it goes on endlessly and aimlessly.
Brands, be concise. The essence of a message is all that matters, and any unessential elements to your story should be edited out. According to Steve, “It’s better to say something short and meaningful than to fill a lot of hot air that doesn’t mean anything.”
Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

 
Appeal to your viewers’ emotions. As a media and television consultant, Lyndsay Christian knows how to put the best of both worlds in her stories. Her advice is to appeal to to a viewer’s heart: “Start with the subject, build out the story, and end with the subject. What is the story you’re trying to convey? What is he or she experiencing? How is the subject feeling? Write vividly to express those emotions.”
Brands know and appeal to your consumers. A business that connects with its audience on an emotional level is more likely to create brand loyalty because the stories it tells are not about the sale or even the present. The best videos are the ones that recognize the past and look forward to the future, giving meaning to their journey with their customers.
Businesses put a lot of effort and money into cultivating a brand image, so make sure your message has the meat, the heat, and an angle. Making a great video requires a great story, and in a social world, the story has to be real, vivid, and to the point. Before hunting down the best director for the next commercial, ask this question: Does my brand make a difference or change lives? If so, these are the stories that will captivate the hearts of your audience and motivate them to share what they see.
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Coming up: Holiday Gourmet Delights from Munich’s Dallmayr Market
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (TV) | Reporter Go-To Stories For The End Of The Year

Lyndsay Christian. TV Personality

December 2, 2014 | Posted in Social TV | By

Lyndsay Christian , Host and Producer of On the Scene Photos: Courtesy of Lyndsay Christian

Lyndsay Christian, host and producer of On the Scene
Photos: Courtesy of Lyndsay Christian

The holidays are a collective gift to journalists! November and December bring a variety of go-to stories that don’t require much thought but do require creativity. Here are some ideas to keep in your back pocket that you can take out annually. Think about using the same formula and changing the variables.

The month of November presents three main topics that can spark story ideas: Movember (Prostate Cancer Awareness Month), Thanksgiving, and Black Friday. December presents one main topic that speaks for itself. Here are some new and different ways to consider story angles:

Related Post: Ready4Air (TV) | The Top 4 Things Reporters Look For When Developing A Good Story

Movember

  • Survivors of prostate cancer
  • The story behind growing out a beard for Movember

Thanksgiving

  • City officials serving homeless community
  • Citywide feasts (Thanksgiving Day)
  • Families whose loved ones are in Afghanistan
  • Special deals for families on Thanksgiving Day

Black Friday

  • Shoppers camping out in front of stores
  • Man-on-the-street interviews inside shopping malls about the shopping experience
  • Top five deals in your city

Related Post: So You Want To Be On TV: It’s All In The Timing – TV Timing

December/Christmas

  • Top three ways to avoid family stress
  • Best shopping deals in your city
  • Philanthropy
  • Families spending their first Christmas in their new Habitat for Humanity home

Use your imagination, and you’ll develop a hefty arsenal of story ideas for future reference.

Lyndsay Christian. TV Personality

TV personality Lyndsay Christian

Lyndsay Christian is a television personality and media consultant in the New York City area. Follow her @LynzChristian

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Coming Up: DJ Fulano on Ready4Air 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (The Week Ahead) | Reporter Go-To Stories For Year End | The Ultimate Holiday Movie Preview | More Voiceover Tips

Framed-2013-NYCWFF-Autumn-Leaves-1

December 1, 2014 | Posted in TV Production | By

Framed-2013-NYCWFF-Autumn-Leaves-1

I hope everyone had a bountiful and restful Thanksgiving! While many people have what they want, there are many more who don’t have what they need. I believe there is always something to give thanks for. I hope each of you found at least one thing.

Now, it’s time to get back to work. As we geared up for the holiday weekend last week, the media was busy covering the unrest stemming from the recent grand jury verdict not to indict officer Darren Wilson for the fatal shooting of Ferguson, Missouri, teenager Michael Brown. The verdict was announced last Tuesday night, and the coverage–including an exclusive interview with Officer Wilson–has escalated over the weekend.

Related Post: Ready4Air (TV) | The Ferguson Shooting Verdict: A Thankless One For This Holiday Season

In keeping up with the breaking news, our team at Ready4Air switched around a few posts last week because of the Ferguson story. But this week, we are back in full holiday mode. If you were looking for voiceover professional Bob Hennessy’s post on “Recovering From A Bad Voiceover Read,” look no more. It’s in this week’s lineup.

Voiceover Artist Bob Hennessy

Voiceover Artist Bob Hennessy

Voiceover auditions are available all year round. When it comes to voiceover work, anything can happen to spoil a good read, and in most cases, you won’t get a chance to do it over. Hennessy has written for Ready4Air in the past for our voiceover series Gimme The Mic. This week in Ready4Air, his tips on ways for anyone to recover from a bad voiceover read.

Related Post: Ready4Air (Gimme The Mic) | Hit It And Quit It! Self-Directing Your Voiceover Auditions.

Arise On Screen Executive Producer Debbie Mitchell and Teen Film Critic Jackson Murphy Photo Courtesy of Debbie Mitchell

Arise On Screen executive producer Debbie Mitchell and teen film critic Jackson Murphy
Photo Courtesy of Debbie Mitchell

Teen critic Jackson Murphy of Lights Camera-Jackson.com is back this week with part two of his post on his picks for the ultimate holiday movies. Jackson, a regular guest cohost on Arise On Screen, highlights his holiday season movie picks. The season is filled with movie options, including award contenders and blockbusters. Jackson shares the ones that make his list. He says there is something for everyone, whether you’re naughty or nice.

This week in Ready4Air (Film), Jackson puts the spotlight on “The Ultimate Holiday Movie Preview.”

Lyndsay Christian , Host and Producer of On the Scene Photos: Courtesy of Lyndsay Christian

Lyndsay Christian, host and producer of On the Scene
Photos: Courtesy of Lyndsay Christian

And finally, a good story is never hard to find, especially when it comes to the holiday season. If a reporter isn’t covering a breaking news story, then the months of November, December, and January are filled with an array of go-to stories that are a gift to any good producer or reporter. These stories are ready to go and don’t require a lot of digging or thought. However, Christian says you do need to be creative.
This week in Ready4Air (TV), television personality Lyndsay Christian shares her go-to stories and  tips for writing and reporting during the  holidays.
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Coming Up: DJ Fulano on Ready4Air 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (TV) | The Top 4 Things Reporters Look For When Developing A Good Story

Lyndsay Christian. TV Personality

November 18, 2014 | Posted in Social TV | By

Lyndsay Christian

Lyndsay Christian

By Lyndsay Christian

The purpose of this blog post is to address the rudimentary elements reporters should consider while developing a good story. Take notes and get ready to take your storytelling to the next level.

Soundbites. Soundbites add flavor to the story. They add spice to the plot and contribute to the pace and flow of the story. As you’re conducting interviews, ask thought-provoking questions that will elicit emotional responses. Listen for eight- to 10-second snippets that are memorable. Capture those phrases and comments and insert them into the story.

Related Post: Ready4Air (TV) | Is It Worth It ? When Producers Are Arrested While Chasing A Story (VIDEO)

Emotion/Human connection (Interviewing and Writing). During the interview process, connect with your subject and connect with viewers. I’ve always admired Oprah’s interview technique and style. She eloquently digs deep to bring out the best in the subject. She asks those questions tactfully to evoke an emotional response. Mimic her to capture the best. As you’re writing, focus on one person, if applicable, and write around that person. Think of the inverted triangle. Start with the subject, build out the story, and end with the subject. What is the story you’re trying to convey? What is he or she experiencing? How is the subject feeling? Write vividly to express those emotions.

Visuals. Record compelling video that will engage viewers. Scan the premises. Look for opportunities to capture video that is jaw-dropping and would make for good television. Observe the scene and seek opportunities that are unique. Is a celebrity sneaking out of a side entrance of a building unnoticed? Is a woman dangling from the 100th floor of a high-rise? Do you see a herd of spotted cows running down the highway? Start rolling! Edit the video so that it’s fluid and can stand alone without voiceover or audio.

Related Post: Ready4Air (TV) | The “Real” Behind Reality TV: Talking Development With Mob Wives Creator Jenn Graziano

Statistics/Facts. And finally, as the reporter, do your homework. Research all facets of the story. You can develop your story and add credibility with hard facts and statistics. Consider creating a graphic to translate the information visually to enhance your storyline.

Lyndsay Christian. TV Personality

TV personality Lyndsay Christian

Lyndsay Christian is a television personality and media consultant in the New York City area. Follow her @LynzChristian

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Coming Soon: An Unhappy Customer Fights Back!
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (TV) | Putting Your Best “Face” Forward : Maximizing Talent Appearances

Photos: Courtesy of Lyndsay Christian

October 21, 2014 | Posted in Live Event Production Notes, TV Production | By

 

Photos: Courtesy of Lyndsay Christian

Photos: Courtesy of Lyndsay Christian

Serving as television talent for a network is a major responsibility. You’re considered “the face” of the network at public events. It’s important to be on point. There are several factors you must consider and execute to maximize the experience for you and for the company you are representing. It’s a win-win situation, so make the best of it! Here’s how:

Related Post: Ready4Air (TV) | A TV Host Breaks Down His Show Prep And Performance

  1. Memorize the company’s “M”–its mission, mantra, or message. When you’re at an event, it’s important to know the brand so that you can eloquently market it to others.
  2. Always be on point. Hair, wardrobe, makeup–all things head-to-toe must be sharp. You are the face of the brand and a spokesperson. Many will associate your image with the brand. You will likely be photographed with viewers or stakeholders in the company.
  3. Smile! It’s simple, yet so effective. People are watching you from each angle. They are observing you up close and personal. Be warm, engaging, and authentic in your approach.
  4. Activate your savvy social media skills. When you’re engaging with viewers, snap photos with them and post them to your social media channel. Encourage a retweet or repost. You’ll gain a new follower and so will the network!
  5. Be flexible. Whether you’re at a gala or parade, you’ll likely be pulled in many directions. Be friendly and available to accept whatever task you’re given. Interviewing guests, signing autographs, making introductions–juggle all gracefully.
  6. Work the room/event. Network. Meet people. This will help your personal brand.
  7. Most importantly, have fun! There’s nothing like engaging with the community and impacting lives via your talent and skills.

Related Post: Ready4Air (Social) |Public Relations 101:Choosing A PR Firm For Your Business

Photos: Courtesy of Lyndsay Christian

Photos: Courtesy of Lyndsay Christian

Lyndsay Christian (@LynzChristian) is the host and producer of On the Scene, a weekly entertainment newsmagazine show…only on @KollideTV.

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Stay Tuned!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air The Week Ahead | Creating Your Third Act | TV Talent Putting Your Best Face Forward | A Brand’s Buggy Situation

Essence Magazine, November 2014
Photo Credit: Nay Ayache and Deborah Mitchell Media Associates

October 20, 2014 | Posted in Brands and Bloggers Connect, Film, Live Event Production Notes, TV Production | By

 

Essence Magazine, November 2014 Photo Credit: Nay Ayache and Deborah Mitchell Media Associates

Essence magazine, November 2014
Photo Credit: Nay Ayache and Deborah Mitchell Media Associates

Happy Monday, all!

First off, I want to thank Elaine Brown for writing a great piece, entitled “The 3rd Act” (page 118) for the November issue of ‪#‎EssenceMagazine‬. The article follows four women, including me, who were pushed into or chose their professional Third Act. We all have different stories and each of us share a lesson learned through our experiences. Elaine ends the piece with an age-related guide on how to manage your career path through the years. Well done, Elaine! You can see a link to the article at the end of this post.

It’s a sure bet that whether you are starting a new business, network, or television show, there are bound to be bumps in the road. In a startup, there are so many unpredictable variables that juggling them all can become a little mind numbing and stressful, to say the least. As a business person, producer, or employee, your job is to figure out how to handle it all. If you have control of the situation then figure out how to fix it. If the situation is out of your control, you must decide the best option in order to get to your desired goal. While thinking about your professional options, try to remove all emotion, focus on the big picture, write down the pros and cons, and talk to a trusted advisor or friend before making your final decision. In the end, whatever you do is a personal decision.

Success is liking yourself, liking what you do, and liking how you do it. ~ Maya Angelou

If you don’t value your time, neither will others. Stop giving away your time and talents. Value what you know and start charging for it. ~ Kim Garst

Related Post: Ready4Air (TV) |Yes, I’m Networking! TV Jobs Are Really Hard To Find

Lyndsay Christian , Host and Producer of On the Scene Photos: Courtesy of Lyndsay Christian

Lyndsay Christian, host and producer of On the Scene.
Photo: Courtesy of Lyndsay Christian

When you are the talent for a network, everything you do is scrutinized on and off the job. When appearing in public for events, you are the face of the network. Ever wonder about the talent dos and don’ts when appearing at these events? What is the best way to maximize the experience for yourself and the brand?

This week in Ready4Air (TV), guest contributor Lyndsay Christian is back. The new host and producer of On the Scene, a weekly entertainment newsmagazine show on @KollideTV will fill us in on how talent can put their best faces forward at public events.

Related Post: When You Are On-Air Criticism Comes With The Job (VIDEO)

 

Film critic Jackson Murphy of Lights-Camera-Jackson. Photo Credit: Jackson Murphy

Film critic Jackson Murphy of Lights-Camera-Jackson.
Photo Credit: Jackson Murphy

Have you noticed the latest trend in movie trailers? If you think they’re too long, give away too much, and that there are too many of them, you’re right! But that’s just the beginning.

This week in Ready4Air (Film) teen film critic Jackson Murphy puts a spotlight on the latest trends in movie trailers.

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

And finally, in this week’s Ready4Air (Brands and Bloggers) we gear up for Halloween. While traveling, the last thing we want to see in a hotel room is any kind of creepy-crawly creature sharing our space. What would you do if you came face-to-face with a surprise guest? How should brands handle the situation if a customer contacts them with a bug problem?

By the way, to read more about my career 3rd Act and how to get ready for yours check out the full November essence magazine story here.

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Coming Up: How to Maximize Talent Appearances
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

 

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Ready4Air (Social Media) | Breaking News: Social Media: On The Scene

Lyndsay Christian

September 10, 2014 | Posted in Social Media Management | By

Lyndsay Christian

Lyndsay Christian

By Lyndsay Christian

In the world of social media, everything happens in a lickety split. News travels fast, which means reporters must be on point. In the wake of a newsworthy “live” moment, what should reporters tweet and post to Facebook and Instagram? What type of video is appropriate? Tag the subject? Post a link to an article? Sometimes it’s overwhelming. Whew!

Think of social media as building blocks to the final product (story/interview). Start with one and continue to add layers. Here are five quick tips to tuck into your back pocket that will help you make the best (and smartest!) social media decisions.

 Related Post: Ready4Air (Social) Three Ways to Keep Your Social Media New Year’s Resolutions

  • As soon as the news breaks, tweet it! Twitter is the quickest way to “break” an exclusive or just to let people know you’re on the scene and in the mix. It’s also a smart way to tease your audience and viewers about what’s to come. Use hashtags wisely, not to exceed three. (Ex: @barackobama just landed in #AirForceOne in the middle of #TimesSquare! Talking to @NYPD now for more details. Stay tuned!)
  • Include a photo with your tweet, if you have time to capture one. Visuals are nice additions–especially in the television medium.
  • As you’re gathering details, update your Facebook status with more information. Ex: President Obama just landed in Times Square (in Air Force One!) Our crew is on the scene now and I’m working on interviews. Definitely a first in the history of unique and daring Air Force One landings! (Add photo, if available)
  • Now, you’ve secured an interview while on the scene! Whip out your mobile device and start capturing video of the interview and the scene (or, ask someone to capture 20 seconds of your interview). It’s important to scan the premises for interesting (and appropriate) footage. Be creative! Upload the video to Instagram or Vine. Tag the interviewee and add the location.
  • You’ve tweeted and posted to Facebook and Instagram. What’s next? A  final, collaborative post to tie the bow on the finished product. When you’re sitting at your desk or reviewing sound bites, jot a few notes down on a notepad. Combine all notes and post the final update to Facebook. Add a link to your outlet’s website to drive viewers to watch your complete interview/news story.

Related Post: Ready4Air (Social Media) “Tell Me…How Did You Get into Social Media?” 

Bonus tip: Download HootSuite or an analogous app that allows you post to all social media platforms simultaneously. It does all of the work for you so that you’re not spending time trying to remember passwords and logging on to each individual site.

Happy posting!

Lyndsay Christian

Lyndsay Christian

Lyndsay Christian is the host of KollideTV’s newsmagazine show On the Scene, which premieres in fall 2014. In this blog post, she offers recommendations to television personalities/reporters on effective social media practices to execute while on the scene.

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Thank you, Lyndsay!
You can follow Lyndsay Christian @LynzChristian
Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

 

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Ready4Air The Week Ahead |Good Luck Meredith Vieira |Using Social Media Live On The Scene | The Purpose Of Production Meetings

Meredith Vieira and Debbie Mitchell, Interview at" LIVES with Meredith" YouTube channel launch party

September 8, 2014 | Posted in Social TV | By

Meredith Vieira and Debbie Mitchell, Interview at" LIVES with Meredith" YouTube channel launch party

Meredith Vieira and Debbie Mitchell, Interview at” LIVES with Meredith” YouTube channel launch party – Photo Credit: Luis Ruiz

When I first met Meredith Vieira almost a year ago at the launch of her YouTube channel, “LIVES with Meredith”,  I wasn’t disappointed. She was exactly as I imagined her to be, warm, welcoming and funny. Definite characteristics of a successful future talk show host. Hopefully, all those characteristics, along with engaging content, will help make her new daytime talk show a hit with the daytime audience.

Today is the premiere of “The Meredith Vieira Show” and, according to reports, the latest entry in the talk show arena is less news and serious topics and more a mix of  games, celebrities and Meredith’s personality. The list of failed daytime talk shows over the last few years is long, so Meredith Vieira is taking a big chance by getting in that game. Vieira is no stranger to morning television, having recently served as host of “Who Wants To Be a Millionaire,” and having spent several years as part the ensemble groups on ABC’s “The View” and NBC’s “Today Show.” But this is the first time she will be hosting a show alone. I asked her during our interview last year what she was thinking as she prepared to go solo.  Without hesitation Vieira had this to say:

“You wanna join me?” LOL! “There is always a fear of carrying a show on your shoulder. I have a great sidekick who is working with me, an old friend, an old dear friend, and I know he’s there. I’ve always wanted a band. I’ve always fantasized about coming home from work after a rough day and having a band. The guy heading up the band is fantastic and, of course, so is my audience. While shooting the pilot I really liked feeding off other people, and they are so important to the show, so I don’t feel so alone. I feel like I have the support. It is what it is. It’s got my name on it, so you’ll either like me or you won’t.” LOL!

I adore you Meredith. Here’s to the audience loving you, and good luck on your premiere!

Related Post: Ready4Air: Meredith Vieira Takes On A New Channel And Challenge In The Digital World

Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

Our team here at Ready4Air is sending big congratulations to Lyndsay Christian! Lyndsay was recently named host of KollideTV’s newsmagazine show, “On the Scene,” which premieres this fall. This week her very informative post “Social Media: On the Scene” outlines the effective ways to use social media in reporting a television story. Whether it is Twitter, Facebook or Instagram, platform can be used as building blocks towards the reporting of the final story.  In reality, the tips can be used for posting about any event. Lyndsay lays out five quick tips to help you make he best social media decisions when covering a news story.

Arise On Screen Production Meeting Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

Arise On Screen Production Meeting
Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

Related Post: Ready4Air (TV)| Creating “Magic” In Post Production: Getting The Show Polished For Air

On show tape day, our  Saturday mornings starts off pretty early. We arrive to the offices of “Arise On Screen at 8:00 AM, and have our show production meeting at 9. The meetings are key to organizing our show elements, brainstorming last minute ideas and creating a roadmap for the director, producer, and host to follow during the taping. This week, Ready4Air highlights “Arise On Screen” production meetings and why they matter.

And finally, we want to send our best to Melissa Rivers and her son Cooper, the family of comedian Joan Rivers. Joan Rivers, 81, died on September 4th, and celebrity friends and family came out over the weekend in New York City to honor the comedy legend. Rivers was a jack of all media, including comedian, actress, producer, writer and television host. In 1986, she was a pioneer, the first woman to host her own short lived late night talk show, “The Late Show with Joan Rivers” on network television. Later on, Rivers was a frequent guest on Geraldo’s daytime talk show and  had her own successful daytime talk show, “The Joan Rivers Show”, that ran from  1989 to 1993, which won her a Daytime Emmy for Outstanding Talk Show Host.

Joan Rivers was definitely one of a kind and her fans will miss her. R.I.P  Joan Rivers.

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Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Social) | Public Relations 101: Choosing A PR Firm For Your Business

Lyndsay Christian, Media Professional

July 15, 2014 | Posted in Social TV | By

Lyndsay Christian, Media Professional

Media professional Lyndsay Christian

 

By Lyndsay Christian

Public Relations 101

After three-plus years working as a senior media consultant in the public relations industry, I’ve obtained a wealth of knowledge about brand-building and strategic communications. With that said, here’s the super-duper CliffsNotes edition that includes everything you’ll need to know about public relations.

What is PR?

Public relations is brand-building. This applies to personalities, corporations, and products. Everything has a publicist to serve as the liaison between it, the media, and the public. Though not to be confused with marketing, public relations is considered an authentic and organic form of building a brand.

Related Post: Ready4Air (TV)| Top (5) Tips for Public Relation Pros Pitching Sweeps Stories

What’s the difference between public relations and marketing?

Public relations is earned media. A publicist does not pay a media outlet for a segment or story, rather she or he leverages relationships with media and pitches story ideas organically. Marketing is paid media. Marketing firms pay “x” amount for a segment or an advertisement.

What is pitching and how does it work?

Pitching is a form of outreach to media outlets to secure an article or coverage on said brand/client. Pitching is the sharing of an idea that will appear newsworthy to a journalist. Publicists create unique stories with news hooks and pitch to media outlets via email or phone. The winning pitch could land a client in The New York Times or on Good Morning America (or the appropriate media target), but don’t get it twisted, that’s not guaranteed. The story has to matter. The story must have a relevant news hook. Not every pitch will stick. A good publicist will manage expectations and not promise the client any placement or front page story. Rather, the intention is to determine the best story and pitch the outlet appropriate for the target audience.

Related Post: The Power Of A Handshake 

photo credit: fotolia.com

photo credit: fotolia.com

How much does it cost to hire a publicist?

It depends on the client. There are a variety of custom options and packages. Publicists bill via retainer. A retainer is a fee the client remits to secure services (i.e. hourly, daily, weekly, or monthly).  Some retainer contracts can be secured annually, too, depending on client needs. For example, Company A might hire a project-based publicist specifically to help support a one-day event for $3,000. Company B might hire a publicist to help pitch media for a product launch for $500. It all depends on the client’s budget first and foremost and the publicist’s bandwidth to execute the project. All deals are negotiated upon signing a contract to secure services.

What’s of key importance in public relations?

Relationships, relationships, relationships. I cannot stress enough the importance of building relationships with key media. Invite a writer to lunch, meet a producer in the newsroom, or host a media event. Do what it takes to get the media’s attention, which will result in an award-winning placement that will help to build credibility as a publicist.

@LynzChristian

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Thank you, Lyndsay!

Coming Up: All about red carpets with Mike Sargent

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

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Ready4Air (TV) | 7 Tips On The Art Of Conducting A Live Or Taped TV Interview

Framed Lyndsay Christian

April 17, 2014 | Posted in Pros Talk TV And Social Media, Social TV, TV Production | By

 

Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

When time is of the essence and the goal is to get the best and most important  information from your guest, the interviewing approach has to be carefully crafted from beginning to end. Veteran journalist Lyndsay Christian knows a thing or two about conducting successful interviews. In this  morning’s guest post  she shares a few tips on how to  conduct a live or taped interview.

By Lyndsay Christian

The lights are set.  The camera is perched atop the tripod.  You’re powdered, prepped and ready.  The red light appears.  3, 2…

It’s the first few moments of an interview that will set the tone for the entire conversation. The first words uttered will determine the outcome of your interview and it progression.  Here are some tips to staying on track and focused, that I learned from veteran journalists:

1) In a taped interview, start talking before the red light comes on. “What??” you say.  That’s right, ease into the conversation with small chat to warm up your guest without a forced “3, 2…” countdown.  I’ve discovered this secret method will help to ease the tension of your guest.  If “live,” ease into the interview, too.  Be mindful with your chosen words as you can’t stop/start after the red light appears.

2). In a taped interview, give your photographer a cue (with an eye wink or established look) as a signal to start rolling, without your guest’s knowledge.  Now, of course, the conversation must be “on the record” and controlled as the red light appears.

3) In both taped and live scenarios, ask questions that elicit responses beyond “yes” or “no.”  Probe. Why? How? What did it feel like? What did it look like?  Think color, sound, texture.  Make the interview come alive through thoughtful interrogation.

Rene Syler with Arthur Kade Photo Credit Debbie Mitchell

Rene Syler with Arthur Kade
Photo Credit Debbie Mitchell

Related post: What Does It Take To Get Booked As An Expert On TV?

4) Maintain solid eye contact. Keep your eyes peeled to your guest.  If your eyes wander, your guest will feel uncomfortable and will start to shift and fidget.  Stillness equals calmness.

5) Smile throughout the interview to ease nervousness.

6) Wrap with a purpose.  Remember, you’ll want your audience to receive a takeaway as a result of the interview.  It can be useful tips or new information that is memorable.

Related post: Ready4Air (TV)| Top (5) Tips for Public Relation Pros Pitching Sweeps Stories

7) Thank your guest for the interview.

Always remember, practice makes perfect!

To learn more about Lyndsay, read here About.Me  and you can follow Lyndsay on twitter.

Thanks Lyndsay!

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Coming up: How did you get started in Television series

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air (TV) | Top 5 Tips for Public Relations Pros Pitching Sweeps Stories

Photo Credit: Debbie Mitchell

January 14, 2014 | Posted in Social TV | By

Lyndsay Christian, Public Relations Executive

Lyndsay Christian

By Lyndsay Christian

As a media pro who has worked in a plethora of newsrooms as a producer and reporter, I have come to the conclusion that sweeps is the most intense, cutthroat, and competitive season in the world of television. News stations and networks vie for top ratings (and rankings) among their competitive sect. The weeks leading up to sweeps are crucial, as every editorial decision is under a microscope and highly scrutinized by upper management. It’s serious business, folks.

Translation to public relations pros: prime time for pitching! Strike while the iron is hot and take advantage of this highly-saturated editorial season. Producers and reporters seek out stories that are investigative, in-depth, unique, and exclusive in content. If you can frame a story about your client that would fit in a “sweeps-y” category, by all means, pitch it. If it’s accepted, it would be a huge win for your brand/client. The story will not be slapped together and turned as a “day of” piece; rather, it will be carefully written and edited with a fine-tooth comb to ensure 100% accuracy and audience appeal. It will also include a lot of bells and whistles via graphics, demonstrative stand-ups, etc. The result: a well-crafted story to add to your portfolio of wins.

Related Post: What Does It Take To Get Booked As An Expert On TV?

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

Here are 5 key tips to help you achieve:

Does your story matter?

Before pitching, put on your viewer’s cap on and pose the question, “Why would this story matter to me?” If the answer is solid, proceed with the pitch. If it doesn’t make sense, restart the brainstorm. It’s important that the story makes sense to the viewer, provides information, and includes takeaways.

Think unique story ideas.

Consider highly-unique story ideas that incorporate your client/brand that are groundbreaking or unusual. Instead of selling a product, what story can you tell about the product/client? Do you have celebrity spokespersons or key persons who can deliver a message or access to key researchers who have been working on a new development?

Story example:

  • NO: The best facial moisturizers on the market.
  • YES: The best facial moisturizers that zap 10 years off your look. Translate the original topic into a hard news angle, for which you can back with clinical data, medical expert SOTs, etc.

Tailor the idea to the audience.

Consider the personality and viewership of the newscast. Morning news focuses on lifestyle/feature stories. Noon news includes a combination of soft and hard news. Evening news focuses on hard news (i.e. crime, medical advancements, politics, etc). Consider the timing of the story and audiences:

  • Morning shows — business professionals and children
  • Noon shows — stay-at-home moms and seniors
  • Evening news — families and business professionals

Timing is key.

Sweeps months are February, May, July, and November. Pitch at least six weeks prior to the start of each sweeps cycle to ensure sufficient time in the planning process (i.e. researching content, booking interviews, shooting b-roll, creating graphics, etc.). There are several elements the reporter and photographer will need to plan in advance.

Write a solid pitch.

Keep it succinct. It should include at least three story elements such as statistics, data, info graphics, photos, etc. Provide as much information as possible in advance. Reporters and producers are more likely to read a pitch when most of the legwork has been executed.

Happy pitching!

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You can follow Lyndsay on twitter.

Thanks Lyndsay!

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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