Ready4Air (Brands and Bloggers) |Sweet Swag From #SweetSuite15, Toys And Games For The Holidays

kayla and raph

December 15, 2015 | Posted in Brands and Bloggers Connect, Social TV | By

mouse

By Alexis Trass Walker

From a toddler climbing inside a box and pretending that it is a spaceship to a teenager enamored with the latest video game, kids love toys. Understatement of the millennium, I know. But isn’t it true that every child (and many adults) love to get their hands on toys and games to entertain themselves?

Toy-buying can be tricky. As a case in point, I need to look no further than my four children. I’ve bought toys I thought they would love and they completely bombed. They’ve asked for toys that I felt sure they wouldn’t want because of their simplicity, and as it turned out, they loved them.

Blogger Bash/Sweet Suite  2015  at Pier Sixty at Chelsea Piers, New York City

Blogger Bash/Sweet Suite 2015 at Pier Sixty at Chelsea Piers, New York City

I was curious to see how my kids would react when a box of toys and games arrived from Debbie Mitchell. She received them from this year’s  #SweetSuite15, also known as the Biggest Night of Play which took place in New York City on July 16, 2015.  Each year attendees are shipped home a giant swag boxes full of toys from the event sponsors. This year Debbie graciously passed the toys along to my family.

My twin boys–Devin and Donovan, who are four years old–quickly lost interest in the box’s contents and went back to watching Paw Patrol. However, Devin did come back and claim the little mouse pictured above. Bit Bit is one of eight stackable, plush animals made by Bun Bun. They are the perfect size for his hand and they’re soft and pretty cute.

Sophia (8) and Makayla (6) are at the ages where toys are magical and games that require higher-order thinking skills are not as difficult anymore. Here are a few of their favorites:

iq logic

IQ Fit, a puzzle by SmartGames, was an immediate hit. The girls love it, I love it, and their dad loves it. IQ Fit is a 3D-puzzle. The puzzle pieces have to be fitted on the game board in such a way that it turns into a (flat) 2D-image. One of the protruding sides of each puzzle piece has one ball and the other side has two balls. Depending on how you turn a puzzle piece, you get more or less balls. When the puzzle is solved, all puzzle pieces will fit on the game board without any holes uncovered. IQ Fit has 120 challenges and five levels. Not only is it fun, but it also makes you turn things over in your head so you can do the puzzle correctly.

Related Post: Repost | Ready4Air (Brands and Bloggers) | Christmas In August With 2014 Sweet Suite Swag

color alive collage

This Crayola Color Alive coloring book is the coolest coloring book I’ve ever seen. You can bring your child’s coloring creations to life when you download the free app. You simply scan the page your child colored, and you’ll get a 4D-image of whatever was colored. Sophia claimed this Skylanders coloring book, and after she colored a few pages I downloaded the app to my iPhone. As you can see, her creation popped up right on top of the table!

Qixels collage

 

Qixels is a craft where you add little pixel bricks to a color-coded template. When the pixel bricks are sprayed with water, they fuse together and you remove the design from the template. The design we got was a sword. It started off fun for Sophia and Makayla, but they lost interest pretty quickly. The biggest complaint was that the pixels were too small. In fact, the template itself was rather small, measuring only three-by-three inches. Makayla has the smallest fingers, but even she had a hard time adding the pixel bricks. Maybe we had a sample size and the craft actually does come in bigger sizes.

eye found it

DreamWorks Eye Found It! is a fun game of cooperation and teamwork that is supposed to build observation skills and attention to detail. The objective is for all the players to get to the movie premiere before all the movie snacks are gone. The board is six feet long and features scenes from animated DreamWorks movies such as Kung Fu Panda, Shrek, and Madagascar. Players move forward by finding as many of pictured items as they can. I think this is a game that you might really like or really not like because either everybody wins or everybody loses. On one hand, Eye Found It! does promote teamwork. On the other hand, people who like to work on their own may not get as much pleasure out of the game. Overall, I say the game is a winner because if nothing else, it definitely makes kids pay attention to small details. That’s a great skill to have in life.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson With Your Ultimate 2016 Animated Movie Guide

riddle cube

Like IQ Fit, Riddle Cube is a game of challenges. Up to four players get a shape-shifting piece and they have one minute to fold, twist, and stretch their cubes into shapes that match the challenge card pulled for the round. There are 200 challenges–some are easy and others are rather difficult. It is a game of logic and reasoning. My girls didn’t like it as much as I did, but I admit that I’m partial to these kinds of games because you have to make sense of something that seems impossible. Speaking as a former teacher, students who did well in school were the ones who made mistakes but had developed the ability to look at a problem in a new way and come up with a solution. Riddle Cube is fun and challenges those neurological muscles.

animal collage

And finally, meet Smoky and Ying in the top photo and Timber and Yang in the bottom photo. Wild Republic makes these plush animals, which are actually 2-in-1 toys. Smoky and Timber and Ying and Yang come one stuffed inside the other. If your child gets tired of playing with Smoky the bear, she can reverse the toy and play with Timber the wolf. These toys are soft and sure to bring a smile to the face of any stuffed animal lover.

If you still have some Christmas shopping for kids to do, there’s still time to order the toys and games here. They make good gifts that will be appreciated and used. For more of the great toys and games that were part of this year’s SweetSuite15 Biggest Night of Play  check out bloggers unboxing their SWEETSUITE 15 SWAG BOX click on to the  ToyInsider.com YouTube Channel

Hope you have a Happy Holiday!

Alexis Trass Walker

Alexis Trass Walker

Alexis Trass Walker is a freelance writer and copy editor. Connect with her on Twitter @alexistrass.

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Coming up: 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (The Week Ahead) | Blogger Bash And BlogHer15 Take New York | Empire Star Taraji P. Henson In The BVI

July 19, 2015 | Posted in Social TV | By

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Debbie Mitchell having a little selfie fun at the Amazon booth at BlogHer15, New York City
Photo Credit: Debbbie Mitchell/Deborah Mitchell Media Associates

Happy Monday, All!

If you are a blogger waking up today, there’s a good chance you were in New York City last week attending either or both Blogger Bash/Sweet Suite and BlogHer15–what I call the Bloggers Palooza events. Last week was a great weekend to be in New York, which was overrun with thousands of bloggers. Both conferences, though very different, provided lots of seminars, parties, and opportunities for bloggers to connect with brands. Last year, I was honored to be a speaker at Blogger Bash. While I did not get to attend Blogger Bash every day, I enjoyed my one short day.

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Toy Insider Mom, Laurie Stern Schacht, founder of Blogger Bash and Sweet Suite
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

This was my second year attending each of these conferences, and I noticed a big shift. The emphasis was more on establishing brand and blogger relationships than giving away lots of stuff. Blogger Bash–held on July 16-17 at Pier Sixty at Chelsea Piers overlooking the Hudson River–is produced by the awesome team led by Toy Insider Mom Laurie Stern Schacht. It was back for its second year, and it did not disappoint. The large, light, and airy venue was spectacular for a beautiful New York day.

Related Post: Ready4Air (Brands and Bloggers) | Blogger Bash And Sweet Suite 2014: Getting The TV Message Across (VIDEO)

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Blogger Bash/Sweet Suite 2015 at Pier Sixty at Chelsea Piers, New York City
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

The conference began on Wednesday, July 15 with a VIP cocktail reception sponsored by Delta Children at the Delta Children’s showroom in Chelsea and closed with a spectacular carnival sponsored by Canadian Lentils. In between the seminars (including one SEO and blogging, which I attended), there was time with celebrity photographer Anne Geddes, who signed autographs. AlSol Luxury Village gave one lucky Blogger Bash attendee a five-night, all-inclusive stay at their resort in Punta Cana, Dominican Republic. And while these conferences are known for piling on the swag, this year, bloggers seemed to all agree that they were thrilled to leave the gifts behind and depart with more business cards and contacts. Blogging should be about building personal and professional relationships.

 Vicki Winters of  "The Vicki Winters Show" and "Live Streaming Ladies"

Vicki Winters of The Vicki Winters Show and Live Streaming Ladies

While at BlogHer15, I ran into Ms. Vicki Winters of the blog The Vicki Winters Show. We featured her last week on Ready4Air as she shared a few periscoping tips with me for my upcoming trip to the annual Summer Sizzle event in the British Virgin Islands. The weekend fashion show will be hosted by new Fox Empire Emmy nominee Taraji P. Henson and her costar Jussie Smollett.

My plan was to lose my Periscope virginity in the British Virgin Islands when I shoot live from the event, but Vicki urged me to lose it before the trip. So she and I did a little periscoping from the floor of BlogHer15. Here’s a link for you to watch.

Related Post: Ready4Air (Social) | Periscope: Watch And Tweet To Us In The British Virgin Islands

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We are leaving for Summer Sizzle BVI  on Wednesday, July 22. We’ll be there until July 28, so join us as we periscope live. If you are not following me on Periscope, download the app right here and follow me @Socialtvdeb. If you already follow me on Twitter and you download the app, then you are good to go. You don’t want to miss out!

Lyndsay ChristianPhoto credit: Brandon Cooper

Lyndsay Christian
Photo credit: Brandon Cooper

And finally, we start the week off on Ready4Air with FiOS1 reporter Lyndsay Christian sharing a few tips on how to conduct man-on-the-street interviews, otherwise known as MOS. Christian tells us, “The purpose of the MOS is to add color and the human element to a news story and to get a genuine reaction from the people or community who will be affected by the subject matter. These are less formal, more off-the-cuff reactions and interviews.”

While I will be conducting my MOS on the beach this week, I will be sure to use Lyndsay’s tips to get the best out of my interviews.

We hope you’ll tune in and watch. Remember, if you are not following me on Periscope, download the app right here and follow me @Socialtvdeb!

Thanks for stopping by and stay tuned…

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Coming up: Ready4Air (Social) Taking photos for sentimental reasons is a thing of the past

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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#TBT Ready4Air (Brands & Bloggers) | Toy Brands and Bloggers: Making the Connection

Toy Insider Mom, Laurie Schacht
Photo Courtesy of Laurie Schacht

July 24, 2014 | Posted in Social TV | By

Rony Pony

With the American International Toy Fair only a few weeks away (February 16-19), I thought this is the perfect time to start thinking about the toy brands bloggers love and want to pursue for outreach campaigns. When it comes to toys, Laurie Schacht is the expert. Also known as the Toy Insider Mom, Schacht is a regular on local and national television and I used to produce her holiday segments during my years on CBS News The Early Show. Laurie was the perfect guest.

Today, she is the perfect guest contributor with the first in a two-part post for Ready4Air where she breaks down how toy brands and bloggers can work together.

Related Posts: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

Photo Courtesy of Laurie Schacht

Photo Courtesy of  “Toy Insider Mom” Laurie Schacht

By Laurie Schacht

www.thebigtoybook.com

The American International Toy Fair is around the corner, and I’m already hearing the familiar complaint: Toy brands don’t pay enough attention to bloggers, and more specifically, mom bloggers.

As much as toy companies are always looking for influential bloggers to connect with, manufacturers are at Toy Fair for two primary reasons: First, to sell toys to retailers. I’ve watched bloggers get very offended when representatives brush them off the second a retailer walks into the booth. It doesn’t matter if that retailer is Wal-Mart, Toys “R” Us, or a small independent toy store. The point is, this is how they make a living. I walk into most booths with a scheduled appointment, and I will either patiently wait for the retailer to finish, or just come back later when the representative isn’t tied up.

Laurie Schacht

My time at the trade show is tight, but these companies need to make sure their products get shelf space, and that’s their first priority. Their second priority is press. Toy fair is a big media/press show, and unless you are offering up millions of impressions, be prepared to step back when a traditional news reporter or a network camera steps into the booth. Media coverage is free and it is still the best way for toy companies to promote their new toys. But, this doesn’t mean toy manufacturers don’t want to work with bloggers—as a matter of fact, they do.

Every mom (and dad) blogger is a parent, and every parent wants the coolest new toys for their kids. I can’t think of an industry that will get bombarded with more pleas for free stuff than the toy industry. And while the blogging world gets more sophisticated, there are still those new bloggers who set themselves up with a site, write a post, open a Twitter or Pinterest account, and with only a small handful of followers will begin bombarding toy companies with requests for toy samples. It is overwhelming and it can make some marketing and PR representatives a bit leery.

Related Posts: (5) Tips For Creating a Blogger Bio That “Gets” You 

Tips on what toy companies are looking for (and why they are often so shy):

Keep in mind: Product samples are a big expense. Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.

Bloggers Who Are Engaging: They are looking for bloggers who are engaged with their communities, who are passionate about toys (and who have age-appropriate kids to test them), and who can prove why they need to be on this blogging bandwagon. There are few industries that are more fun than the toy industry, and there are thousands of toy companies looking to make the right connections.

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Coming Up: Blogger Bash NYC 2014 Review

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

 

 

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Ready4Air (Brands & Bloggers) |A Day Of Fun And Connecting At Blogger Bash NYC

Me playing the "Selfie" game and Toy Insider Laurie Schacht , 2014 The Big Toy Book Sweet Suite - Blogger Bash NYC

July 18, 2014 | Posted in Social TV | By

From the BloggerBash presentation

From the Blogger Bash presentation

OMG! Yesterday was a whirlwind of blogger and brand fun!

First of all, I would like to thank all the bloggers who got up early to attend the VIP Blogger Bash media training session  which I hosted. It was the first of several sessions that are part of the two-day blogger and brand extravaganza and folks came ready  to play with lots of questions and comments. Hosts Joey Fortman of Real Mom Media ,Charlene DeLoache of Charlene Chronicles and  ‘Toy Insider Mom” Laurie Schacht outdid themselves with the venue space. The studio was a beautiful large white room with lots of sunlight streaming thru floor to ceiling windows. Our intimate group of about 65 bloggers began to arrive at around 10:00am and the room perked up with color as bloggers were seated at the tables.

I have to give a special shout out to Joey Fortman. She was in full producer mode determined to find a projector so that I could show my SlideShare presentation and sizzle reel demonstration. Well, not only did Joey purchase a projector early in the morning she actually set it up so that I could use it with my MacBook Pro. A producer who is tech savvy too!

I also have to thank Nay Ayache, the Social Media Outreach Coordinator for DMMA who worked overtime in putting together an amazing SlideShare and sizzle reel presentation for bloggers to view via our website during the session.

Related Post: Ready4Air | Want To Get Noticed? (3) Professional Tips To Put Bloggers Front And Center

Once the bloggers settled down and Joey introduced me to the crowd, we got started. I quickly realized that as far as making a presentation, I’m more of a walk and talk kind of girl. I felt a lot more comfortable holding a microphone, walking and talking to the audience, as opposed to standing behind a podium.

Once I got the slide show started I put up maybe one or two slides, then I began interacting with the audience as I talked. In the hour I tried to cover a range of topics including how to become an expert and get on a  TV producer’s booking radar, how to pitch a story and finally  how to handle a 3-4 minute TV interview once you are booked.

It was fun to find out who the ladies in the room were and to learn about their television experience. I asked them who was interested in appearing on television and was very impressed with how experienced several of the ladies in the room were. They discussed what went into putting together their  segment and rated their experience on-air. For many, the appearance was positive and good enough to get them invited back . I chatted with the group for about an hour and met with a few of them individually afterwards to critique their YouTube videos.  And of course during it all there was lots of tweeting and posting going online. Overall it was a great morning!

Me playing the "Selfie" game and Toy Insider Laurie Schacht , 2014 The Big Toy Book Sweet Suite - Blogger Bash NYC

Me playing the “Selfie” game and Toy Insider Laurie Schacht , 2014 The Big Toy Book Sweet Suite – Blogger Bash NYC

Later on in the evening, after work, I stopped by The Big Toy Book Sweet Suite Event, where over 60 brands were displayed in several beautifully decorated rooms. This was a chance for bloggers to have one on one time with the brand spokesperson(s) who demonstrated their latest products. I found my new favorite game, “Selfie.”  For this game, I had to pick a card with a message from a deck of cards. Then I had to act out the message on the card. From the photo above, you’ll never guess my message. LOL!

2014 Blogger Bash/Sweet Suite Event, NYC.

2014 Blogger Bash/Sweet Suite Event, NYC.

During the Sweet Suite event I actually ran into several of the bloggers who attended my  VIP media training session earlier in the morning and they gave me  great feedback! Yay!Debbie @SocialTVDeb so cool 2 hear your ideas about social videoing! Thank you! #BBNYC via @DiscoverSelf pic.twitter.com/y0LfZzJU0O — Celebrate Woman (@DiscoverSelf) July 17, 2014

Thanks @SocialTVDeb for the fabulous chat at @BloggerBashNYC #BBNYC — Jill Parkin (@popsicleblog) July 17, 2014

@SocialTVDeb great session at #BBNYC ! Thank you! — Reesa Lewandowski (@mommalewsblog) July 17, 2014 Funny thing about making a presentation is you never really know if you are getting your point across to the audience. Nice to hear that I did. On Friday, I’ll be joining panelists to discuss my work in traditional and social media. Hope to see you there.

 

Deborah J. Mitchell
Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

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Ready4Air (Brands and Bloggers) | Tips For Bloggers On How To Get A Toy Brand’s Attention

Lego Laurie Schacht

February 13, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Blingles Laurie Schacht

Next week, the annual American International Toy Fair hits New York City. For three days, February 16-19, the Jacob Javits Convention Center will be the toy mecca for brands, bloggers, and retailers.

Last week toy expert, Laurie Schacht, gave us a behind-the-scenes glimpse of the upcoming American International Toy Fair in her post: Toy Brands and Bloggers: Making The Connection. Schacht, also known as the Toy Insider Mom, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns. Schacht wrote, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

Related post: Ready4Air (Brands & Bloggers) Toy Brands and Bloggers: Making the Connection

This week, Schacht shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice, Schacht makes one thing perfectly clear when she writes, “If you are simply looking for ‘free stuff’ and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

 

By Laurie Schacht

Tips For Bloggers On How To Get A Toy Brand’s Attention

Be professional.

This is a great industry with companies that are happy to give and to learn, but they want to learn from pros. While I have no problem working with my own blogging team with crying babies in the background (I’m a mom too), try to conduct business in a quiet, distraction-free environment.

Start slow.

If you are new to the blogging game, don’t track down the top companies first—not until you have something real to offer. If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. You will lose your credibility with companies if you don’t deliver what you promise, and this will make it harder to get companies to come to the plate again.
Lego Laurie Schacht

Motivate them.

Toy companies (and, well, all companies) want to know what’s good about what you are doing. Tell them, and explain it well—it’s new to all of us!

Related Posts: Ready4Air (Brands and Bloggers) | Choosing The Right Bloggers For Campaigns

Share your knowledge.

I know this is scary, and you may think that the company will take what you give them and run, but this will help them gain trust in you and your abilities. Give them something they can benefit from, and eventually you will, too. Knowing that they have partnered with the smartest in the blogging business (you), you will become one of their most valuable partners in this new world of social media.

While these tips will help you succeed at Toy Fair, there is a place where retailers, buyers, and the press won’t get in the way of bloggers looking to connect with the brands they love: The Big Toy Book’s Sweet Suite Event. Designed specifically for bloggers looking to get hands-on experience with the top toys on the market and toy companies looking to connect with social media influencers, the annual party will expand this year under the umbrella of Blogger Business. This new two-day conference will kick-off with Sweet Suite, and will also include additional parties and networking opportunities for brands and bloggers in other worlds, such as fashion, food, and travel. Toy companies and bloggers will quickly sign-on for the event, as these are waters they want to navigate—and we will make it easy.

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To find toy expert Laurie Schacht, check out www.thebigtoybook.com

Coming up next week: Heidi Skolnik’s Top (3) Things Television Producers Should Avoid Doing When Booking Me As A Guest

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Week Ahead | What Producers Should Do When Booking Guests | Bookcase TV Returns.

Framed bookcasethemelogo1

February 10, 2014 | Posted in Brands and Bloggers Connect, Social TV, TV Production | By

Joe Montana, The Catch Party, NYC February 2, 2014 Photo Credit: Debbie Mitchell

Joe Montana, The Catch Party, NYC February 2, 2014
Photo Credit: Debbie Mitchell

Two weeks into February and television is busier than ever. We just wrapped up Super Bowl festivities in the first weekend of the month and this past weekend we celebrated the 50th anniversary of the Beatles landing in the US and performing on Ed Sullivan show.  With the Oscars, the granddaddy of award ceremonies, only three weeks away television programming is going to just be busier than ever. As result we will be seeing a lot of new faces  as well as a few favorites returning to the screen.

Related Post:  “What Does It Take To Get Booked As An Expert On TV?”

Photo Courtesy of Heidi Skonlik

Photo Courtesy of Heidi Skonlik

 

This week on Ready4Air we posts from a few well respected television personalities.  Nutritional consultant, Heidi Skolnik stops by with a post on tips for television producers interested in booking her and making sure she gives them exactly what they need in the interview. In her post Top (3) Things Television Producers Should Do When Booking Me As A Guest, Skolnik shares a few tips on what she’s learned about appearing on television. Here is a glimpse: “When working with television producers, I have come to learn which moves help make an appearance be the best it can, and which ones you want to avoid.”

Be sure to check out her post to find out the (3) tips that help her make the best television appearance.

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

 

Last week, toy expert Laurie Schacht took us behind the scenes of the upcoming American International Toy Fair which runs through February 16-19 in New York City at the Jacob Javits Center. Laurie’s recent post, Toy Brands and Bloggers: Making The Connection, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns.  In part one of her post Schacht stated that, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

This week Schacht brings us part two, Tips For Bloggers On How To Get A Toy Brands Attention where she shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice Schacht makes one thing perfectly clear when she writes, “If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

If you can deliver the goods then definitely stay tuned and check out Laurie’s advice this week.

Related Post: Toy Brands and Bloggers: Making The Connection

Framed bookcasethemelogo1

The latest episode of BookCaseTV is on the line-up.  Tune in and watch Episode #13 entitled “In the Dustbin of History” as Frank Debonair interviews  history writers.

Steve Berry.Bookcase TV

The interview segments, shot at Thriller Fest, include Steve Berry and Alan Topol.   Watch Book Case TV on Monday nights on NYC Life Channel 25 at 9:30PM EST.

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Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

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Ready4Air (B&B) Toy Brands and Bloggers: Making the Connection

Rony Pony

February 4, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Rony Pony

With the American International Toy Fair only a few weeks away (February 16-19) I thought this is the perfect time to start thinking about the toy brands bloggers love and want to pursue for outreach campaigns.  When it comes to toys, Laurie Schacht is the expert.  Also known as the Toy Insider Mom, Schacht is a regular on local and national television and I use to produce her holiday segments during my years on CBS News The Early Show.  Laurie was the perfect guest.

Today she is the perfect guest contributor with the first in a two part post for Ready4Air where she breaks down how toy brands and bloggers can work together.

Related Posts: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

 

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

By Laurie Schacht

www.thebigtoybook.com

American International Toy Fair is around the corner and I’m already hearing the familiar complaint: Toy brands don’t pay enough attention to bloggers, and more specifically, mom bloggers.

As much as toy companies are always looking for influential bloggers to connect with, manufacturers are at Toy Fair for two primary reasons: First, to sell toys to retailers. I’ve watched bloggers get very offended when representatives brush them off the second a retailer walks into the booth. It doesn’t matter if that retailer is Wal-Mart, Toys “R” Us, or a small independent toy store. The point is, this is how they make a living. I walk into most booths with a scheduled appointment, and I will either patiently wait for the retailer to finish, or just come back later when the representative isn’t tied up.

Laurie Schacht

My time at the trade show is tight, but these companies need to make sure their products get shelf space, and that’s their first priority. Their second priority is press. Toy fair is a big media/press show, and unless you are offering up millions of impressions, be prepared to step back when a traditional news reporter or a network camera steps into the booth. Media coverage is free and it is still the best way for toy companies to promote their new toys. But, this doesn’t mean toy manufacturers don’t want to work with bloggers—as a matter of fact, they do.

Every mom (and dad) blogger is a parent, and every parent wants the coolest new toys for their kids. I can’t think of an industry that will get bombarded with more pleas for free stuff than the toy industry. And while the blogging world gets more sophisticated, there are still those new bloggers who set themselves up with a site, write a post, open a twitter or Pinterest account, and with only a small handful of followers will begin bombarding toy companies with requests for toy samples. It is overwhelming, and it can make some marketing and PR representatives a bit leery.

Related Posts: (5) Tips For Creating a Blogger Bio That “Gets” You 

Tips on what toy companies are looking for (and why they are often so shy):

Keep in mind: Product samples are a big expense. Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.

Bloggers Who Are Engaging: They are looking for bloggers who are engaged with their communities, who are passionate about toys (and who have age appropriate kids to test them), and who can prove why they need to be on this blogging bandwagon. There are few industries that are more fun than the toy industry, and there are thousands of toy companies looking to make the right connections.

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Coming Up Next Week : Tips For Bloggers On How To Get A Toy Brands Attention

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Week Ahead |New Digs |Stepping Into The TV Host Seat| Toy Brands Connect With Bloggers

ToyInsider Mom, Laurie Schacht
Photo Courtesy of Laurie Schacht

February 3, 2014 | Posted in Lifestyle Lineup (Food,Fashion,Travel,Books), Social TV, TV Production | By

 

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

Over the Super Bowl weekend Ready4Air got a makeover. You gotta love a good makeover, whether it’s in real life or virtually. A makeover is amazing in that you take what you already have, add or delete a few things and poof! A brand new look.  Thanks toNay Ayache, our new look is clean, modern and easy to maneuver.  Once you click on it you’ll see why we love it!

Speaking of the Super Bowl, congratulations to the Seattle Seahawks. They are the 2014 Super Bowl champions!

During my days at CBS News The Early Show, the day after the Super Bowl usually meant I was producing a Monday segment analyzing the commercials.  So I had to watch and wait until the game was over late Sunday night before I could interview the guest, do a pre-interview and gather all the commercials he or she thought were hits and misses during the game and be back in the studio by 5:00am. It was a definite all-nighter.

This year a few of the commercials got quite a bit of buzz and airplay before Sunday’s Super Bowl and viewers still tuned in to see ads that cost some brands about $4 million per 30 seconds of airtime.

Surprise! The David Beckham H&M commercial was my favorite along with the Budweiser puppy love ad. Beckham’s body wear posters are plastered all of the H&M stores in New York City which makes for a lovely bus ride to the office in the mornings (LOL!).  Beckham has definitely connected with the female consumer.

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

Brands, specifically toy brands, connecting with bloggers is in the Ready4Air line-up this week. Laurie Schacht, also known as thetoyinsidermom.com, is gearing up for the American International Toy Fair that takes place on February 16-19 in New York City.

In her post, Laurie writes ” I’m already hearing the familiar complaint: Toy brands don’t pay enough attention to bloggers, and more specifically, mom bloggers.” So what are toy brands looking for and how can bloggers connect with them. Stay tuned for her post “Toy Brands and Bloggers: Making The Connection”

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I always tell people that being a television producer, working behind the scenes, is a lot of work. I think the only thing harder is being in front of the camera.  While being an on-air talent may look easy from the viewers perspective, trust me, the job of television on-air talent  is a lot more complicated than it appears, being the  host of a television show is probably the hardest gig going. As a producer, I’ve worked with some of the best hosts and anchors around and I was able to see up close and personal how they were able to master their jobs.

This week in Ready4ir, I will share a few lessons I’ve learned along the way from those veteran hosts.  Lessons to make any personality a good television host.

Again, let us know what you think of our site makeover and stay tuned for more to come.

Thanks again Nay (nay@unentertained.com)!

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TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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