Ready4Air (Brands and Bloggers) |Sweet Swag From #SweetSuite15, Toys And Games For The Holidays

kayla and raph

December 15, 2015 | Posted in Brands and Bloggers Connect, Social TV | By

mouse

By Alexis Trass Walker

From a toddler climbing inside a box and pretending that it is a spaceship to a teenager enamored with the latest video game, kids love toys. Understatement of the millennium, I know. But isn’t it true that every child (and many adults) love to get their hands on toys and games to entertain themselves?

Toy-buying can be tricky. As a case in point, I need to look no further than my four children. I’ve bought toys I thought they would love and they completely bombed. They’ve asked for toys that I felt sure they wouldn’t want because of their simplicity, and as it turned out, they loved them.

Blogger Bash/Sweet Suite  2015  at Pier Sixty at Chelsea Piers, New York City

Blogger Bash/Sweet Suite 2015 at Pier Sixty at Chelsea Piers, New York City

I was curious to see how my kids would react when a box of toys and games arrived from Debbie Mitchell. She received them from this year’s  #SweetSuite15, also known as the Biggest Night of Play which took place in New York City on July 16, 2015.  Each year attendees are shipped home a giant swag boxes full of toys from the event sponsors. This year Debbie graciously passed the toys along to my family.

My twin boys–Devin and Donovan, who are four years old–quickly lost interest in the box’s contents and went back to watching Paw Patrol. However, Devin did come back and claim the little mouse pictured above. Bit Bit is one of eight stackable, plush animals made by Bun Bun. They are the perfect size for his hand and they’re soft and pretty cute.

Sophia (8) and Makayla (6) are at the ages where toys are magical and games that require higher-order thinking skills are not as difficult anymore. Here are a few of their favorites:

iq logic

IQ Fit, a puzzle by SmartGames, was an immediate hit. The girls love it, I love it, and their dad loves it. IQ Fit is a 3D-puzzle. The puzzle pieces have to be fitted on the game board in such a way that it turns into a (flat) 2D-image. One of the protruding sides of each puzzle piece has one ball and the other side has two balls. Depending on how you turn a puzzle piece, you get more or less balls. When the puzzle is solved, all puzzle pieces will fit on the game board without any holes uncovered. IQ Fit has 120 challenges and five levels. Not only is it fun, but it also makes you turn things over in your head so you can do the puzzle correctly.

Related Post: Repost | Ready4Air (Brands and Bloggers) | Christmas In August With 2014 Sweet Suite Swag

color alive collage

This Crayola Color Alive coloring book is the coolest coloring book I’ve ever seen. You can bring your child’s coloring creations to life when you download the free app. You simply scan the page your child colored, and you’ll get a 4D-image of whatever was colored. Sophia claimed this Skylanders coloring book, and after she colored a few pages I downloaded the app to my iPhone. As you can see, her creation popped up right on top of the table!

Qixels collage

 

Qixels is a craft where you add little pixel bricks to a color-coded template. When the pixel bricks are sprayed with water, they fuse together and you remove the design from the template. The design we got was a sword. It started off fun for Sophia and Makayla, but they lost interest pretty quickly. The biggest complaint was that the pixels were too small. In fact, the template itself was rather small, measuring only three-by-three inches. Makayla has the smallest fingers, but even she had a hard time adding the pixel bricks. Maybe we had a sample size and the craft actually does come in bigger sizes.

eye found it

DreamWorks Eye Found It! is a fun game of cooperation and teamwork that is supposed to build observation skills and attention to detail. The objective is for all the players to get to the movie premiere before all the movie snacks are gone. The board is six feet long and features scenes from animated DreamWorks movies such as Kung Fu Panda, Shrek, and Madagascar. Players move forward by finding as many of pictured items as they can. I think this is a game that you might really like or really not like because either everybody wins or everybody loses. On one hand, Eye Found It! does promote teamwork. On the other hand, people who like to work on their own may not get as much pleasure out of the game. Overall, I say the game is a winner because if nothing else, it definitely makes kids pay attention to small details. That’s a great skill to have in life.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson With Your Ultimate 2016 Animated Movie Guide

riddle cube

Like IQ Fit, Riddle Cube is a game of challenges. Up to four players get a shape-shifting piece and they have one minute to fold, twist, and stretch their cubes into shapes that match the challenge card pulled for the round. There are 200 challenges–some are easy and others are rather difficult. It is a game of logic and reasoning. My girls didn’t like it as much as I did, but I admit that I’m partial to these kinds of games because you have to make sense of something that seems impossible. Speaking as a former teacher, students who did well in school were the ones who made mistakes but had developed the ability to look at a problem in a new way and come up with a solution. Riddle Cube is fun and challenges those neurological muscles.

animal collage

And finally, meet Smoky and Ying in the top photo and Timber and Yang in the bottom photo. Wild Republic makes these plush animals, which are actually 2-in-1 toys. Smoky and Timber and Ying and Yang come one stuffed inside the other. If your child gets tired of playing with Smoky the bear, she can reverse the toy and play with Timber the wolf. These toys are soft and sure to bring a smile to the face of any stuffed animal lover.

If you still have some Christmas shopping for kids to do, there’s still time to order the toys and games here. They make good gifts that will be appreciated and used. For more of the great toys and games that were part of this year’s SweetSuite15 Biggest Night of Play  check out bloggers unboxing their SWEETSUITE 15 SWAG BOX click on to the  ToyInsider.com YouTube Channel

Hope you have a Happy Holiday!

Alexis Trass Walker

Alexis Trass Walker

Alexis Trass Walker is a freelance writer and copy editor. Connect with her on Twitter @alexistrass.

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Coming up: 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Film) | Lights-Camera-Jackson With Your Ultimate 2016 Animated Movie Guide

"The Angry Birds Movie" - Courtesy Sony/Columbia

November 22, 2015 | Posted in Film, Social TV | By

 

"The Angry Birds Movie" - Courtesy Sony/Columbia

“The Angry Birds Movie” – Courtesy Sony/Columbia

By Jackson Murphy

I seem to make this statement every year, but it does seem like we’re about to enter one of the biggest, and potentially best years in the history of Animated Movies. The crowded 2016 line-up already includes more than a dozen features with a variety of appealing storylines. Headlining the group are a trio of highly-anticipated sequels. DreamWorks Animation has chosen a rather interesting, January 29th release date for “Kung Fu Panda 3”. This threequel picks-up right where 2011’s “KFP 2″ left off, as Po reunites with his actual father and meets an entire colony of pandas who he must now train for battle. Disney/Pixar’s”Finding Dory” will be released a whopping 13 years after “Finding Nemo”, on June 17th. I’m staying cautiously optimistic. Pixar could certainly knock this one out of the park, but the script has to be superb, with a tremendous emotional punch, to match expectations.

And just a month later, on July 22nd, is “Ice Age: Collision Course”. Based on the teaser screened before “The Peanuts Movie”, this fifth installment is taking things to a new “frontier”, as Scrat has, somehow, ventured into the future. Disney Animation took a break in 2015 (following the Oscar-winning “Big Hero 6”) to focus on two ’16 projects. “Zootopia” (Mar. 4) is an “animals with human characteristics” comedy. And “Moana” (Nov. 23) is set in beautiful Hawaii and stars, Dwayne Johnson. Will Lilo & Stitch be making cameo appearances?

Illumination Entertainment’s “The Secret Life of Pets” (July 8) has had its humorous teaser trailer play in front of every family film since “Minions” in July. The studio has also just announced “Sing” for Dec. 21. The story centers around an animal music competition and features the voices of Matthew McConaughey, Reese Witherspoon, and Seth MacFarlane. The concept sounds fun, and Universal, the film’s distributor, is reporting that 85 songs will be used in the film. Yes, that’s not a typo. McConaughey also leads Focus Features and Laika’s latest, “Kubo and the Two Strings”, a stop-motion adventure out Aug. 19.

While Sony Pictures Animation hasn’t confirmed a 2016 film as of yet, Sony/Columbia is distributing two releases. “The Angry Birds Movie” (May 20) is based on the online game series that, I guess, is still popular. And Seth Rogen and his pals star in a raunchy animated comedy called “Sausage Party” (Aug. 12).

And finally, three others that could be hit or miss: “Norm of the North” from Lionsgate looks less than promising (and a Jan. 15 open doesn’t help). “Storks,” from Warner Bros., is currently scheduled for a prime Sept. 23 release. And “Trolls”, starring those iconic toys (and the voices of Justin Timberlake and Anna Kendrick) is DreamWorks’ second ’16 film, due out Nov. 4.

Thanks, Jackson!

Film critic Jackson Murphy of Lights-Camera-Jackson Photo Credit: Jackson Murphy

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) | #TBT 3 Ways to Give More and Be Proactive at a Networking Event

networking

October 15, 2015 | Posted in Brands and Bloggers Connect, Entrepreneur, Social TV | By

networking

 

First published on Entrepreneur.com

How much do you give when you attend a networking event? When I met Mark E. Sackett at a networking event earlier this year, he told me that he found networking events to be empty and didn’t believe they actually work. I slowly looked around the room of hundreds of people ready to meet and greet and then asked him why not.

Sackett explained that people are too preoccupied with the sell.

“The reason for showing up at a networking event is to build your business, and once you have determined that you cannot do business with this person, the sorting process begins,” he says. “Asking ‘what do you do for a living?’ is a sorting methodology, a method of selling. Depending on the answer, people begin to shut down, they don’t engage, their body language changes, they start glancing around the room and they try to figure out how to extract themselves from the conversation so they can move on to the next more productive person in the room.”

Sackett says that people need to understand that it is not always about the sell.

“Don’t always make it about the sell,” he says. “We are well trained in the sell but not in the listening and giving.”

Related: Networking Is a Contact Sport

An entrepreneur, Sackett is also a speaker and founder of the networking organization The Art of Active Networking, where he encourages people to shift how they do business with the giving of themselves with the simple question, “How can I help you do better right now?” Sackett’s mission in business and life is to shift the conversation from “the get to the give.”

In a later phone conversation, Sackett reminded me that in the end, people choose to do business with people they know, like and trust. So whether it’s meeting at a networking event or somewhere else, here are a few ways to build a more giving relationship and be a better networker.

1. Make it a give and not a get.

Instead of trying to sell yourself or your business, work on building relationships. Listen carefully and engage with the person you are interacting with at the event. Practice asking these four questions:

  • What is your name?
  • What do you do for a living or what do you want to be doing?
  • Why are you here tonight?
  • What is it in life that you are most passionate about?

If someone states something that they need, figure out how you can help them by thinking, “What can I do to help that person do better?” If you offer to help someone do better right now, you are more likely to build that know, like and trust needed in a business relationship.

Once you figure it out, offer to help by giving them a business card and say, “I know a number of people who might be able to help you. Call me to get their information and I will make the introduction.” There is a good chance this person will call you and that is the beginning of a business relationship.

Related: 3 Reasons Your Follow Up Sucks

2. Follow up after your meeting.

Seventy-five to 80 percent of people who receive a business card at an event do not follow up. Sackett and I found common ground immediately by talking about something other than work. When you hand someone a business card, it is a form of respect and there is an obligation to follow up. It may take time, but you should always follow up. It is never too late.

It’s also important to know what you want and what you’re going to say when you follow up. If someone follows up with you, have integrity and follow back. Respond and say something: either advance the conversation or end it. If you follow up with someone, do not start with the hard sell, just say, “Hi, it was a pleasure to meet you. If there is any way I can help you, please let me know.” Offering up your network to strangers is a great way to break the ice.

3. Continue to show up for people.

It is easy to reply to an email and say “stay in touch.” Say it and mean it. Decide what you want and what you can give. Do your best to build relationships. I know I personally cannot send out emails each week. So when I meet people, I make notes about them: how and where we met, if we know anyone in common, their birthdays, etc.

Also, don’t immediately ask for a favor when you connect with someone. I will help you, but you also need to help yourself. Be clear about your ask, know what you want and be specific so someone can tap into their networks to possibly help you.

With about 135,000 to 150,000 people in his network worldwide, Sackett says there is an art to having conversations and building relationships. When it comes to networking, Sackett encourages people to “give their network referrals. Think of the people in your network, who can help the people you know or are having new conversations with and make an active, energetic referral for that person. Pay it forward and shout them out.”

Today, with social media, this is as easy as pushing a button.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) | #TBT 5 Useful Skills TV Producers Possess That You Should Too

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October 9, 2015 | Posted in Social TV | By

 

producer


Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

First appeared in Entrepreneur.com

When you read through the credits of a television show, you will see various producer titles — executive producer, supervising producer, senior producer, broadcast producer and producer, to name a few. While every producer has different responsibilities, chances are they share a few of the same skill sets and traits that have made them successful in a very demanding industry.

After 25 years in the television industry, I’ve found that producers with longevity and awards in the television business have a few things in common. Whether you are an employee or business owner, here are five useful qualities TV producers possess that you should have to make your business life more successful:

1. Natural curiosity

Most producers have a natural curiosity about things and people. They are either asking or thinking the questions whowhyhow and when? Producers read a lot. Whether it’s newspapers, online articles, listening to the radio or just talking to people, they always want to stay on the pulse of what’s going on.

Related: 8 Tech Skills Entrepreneurs Must Have to Succeed

You should stay on top of what’s going on in your industry. Read trade publications and follow your industry’s leaders on social media. Better yet, reach out to them and ask a question.

2. Great communication skills

Producing is storytelling with words and pictures to a mass audience. Whether it’s for television or your co-workers, it’s important to share your message clearly in different mediums. Hone your writing and practice your presentation and speaking skills. Always think about the group you are addressing and make your presentation relevant, concise and if possible, entertaining. You want to keep your audience engaged and informed.

3. Open to criticism

Television producers are constantly being criticized about things ranging from bad story ideas to a guest who fails to give a good interview. A boss criticizing a worker is a part of any job. This is the perfect time to put your ego away.

Reporter and producer Lyndsay Christian of FiOS1 wrote in a recent post for my blog Ready4Air: “Develop tough skin. Critics are tough. Accept criticism graciously. Learn from mistakes. Always look at the positives in every situation.” This is good advice that can be used in any business situation.

Related: The 17 Skills Required to Succeed as an Entrepreneur

4. Organized

Turns out, being organized is helpful in every profession. In television, producers are constantly juggling several balls at the same time, so it’s important to have your ducks in a row. I am a big fan of lists. Making a to-do list and crossing off each accomplishment as the day or week goes by helps you to keep track of your project. Remember, the devil is in the details so keeping a list is a surefire way to avoid making a mistake.

5. Good collaborator

Producing, just like business, requires teamwork. No two people ever think alike so learning to collaborate as a group is key and doing it with a good attitude is a plus.

Meachun Clark, who was an AFTRA (American Federation of Television and Radio Artists) coordinator for a major cable network, explained to me in a recent interview that one important quality is to be personable.

“It also helps to be personable when dealing with talent, as well as their reps, to get everything you need taken care of,” Clark says.

Finally, it is always important for a team to stay open to new ideas and different ways of doing things. With teamwork and great communication, any television show or business can be successful.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Film) | Lights-Camera-Jackson on Space: The “Finest” Frontier?

"The Martian"starring Matt Damon
Photo Courtesy: 20th Century Fox

October 2, 2015 | Posted in Film | By

 "The Martian"


“The Martian” starring Matt Damon
Photo Courtesy: 20th Century Fox

By Jackson Murphy

In 2013’s “Gravity”, Sandra Bullock played a rookie astronaut who, in less than 90 minutes, alone and against all odds, did everything she possibly could to get back home. In 2014, Bullock’s haircut was then styled for Anne Hathaway, who joined space explorer Matthew McConaughey on a groundbreaking “Interstellar” adventure from the mind of Christopher Nolan. Midway through Matt Damon showed-up and nearly killed McConaughey. But he survived (alright, alright, alright!) However, he still had to face his biggest test: getting back home. And I still don’t understand that film’s final few moments.

This year’s blockbuster space movie (because, apparently, it’s become an annual thing) is “The Martian”, starring Mr. Damon. And here’s the tagline on the film’s poster: “Bring Him Home.” That’s right, after a Mars mission goes wrong and all the other astronauts leave the planet thinking that Damon’s character is dead, he wakes-up. And so the others decide, again all odds, to go back and try to rescue him. Jimmy Kimmel is sure to either love or hate “The Martian” depending on how it ends.

Related Post: Lights-Camera-Jackson Interviews “Hotel Transylvania 2” Director

It’s clear that Hollywood is more in love with exploring space than anyone currently working at NASA. And the connection between the Cinema and celestial exploration has been around since movies began. Among the highlights – “2001: A Space Odyssey”, which is still considered one of the (if not the) greatest sci-fi movie ever made, “E.T.”, one of my all-time favorites, and “Close Encounters of the Third Kind”.

But this triple-header of similar Awards Season go-getting, astronaut-saving movies is a bit unique. I’m not sure if “The Martian” will earn Visual Effects Oscar honors, as “Gravity” and “Interstellar” did (it could end-up battling the latest in another space saga – “Star Wars: The Force Awakens” – for that statue). But maybe we’ve seen the last “astronaut in peril” film for a while. Next time, he/she can just “phone home.”

Thanks Jackson!

Film critic Jackson Murphy of Lights-Camera-Jackson Photo Credit: Jackson Murphy

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Film) | Lights-Camera-Jackson Interviews ‘Hotel Transylvania 2’ Director

IMG_0024 (1)

September 25, 2015 | Posted in Film | By

Hotel Transylvania

Jackson Murphy with Hotel Transylvania 2 director Genndy Tartakovsky

By Jackson Murphy

The animated comedy Hotel Transylvania was released in 2012, and it quickly became Sony Pictures Animation’s highest-grossing domestic film of all-time. No surprise that a follow-up was ordered, with Hotel Transylvania director Genndy Tartakovsky checking back in for Hotel Transylvania 2. In this LCJ Q&A, I talk with Tartakovsky about making the all-star sequel, working with co-writer (and voice of Dracula) Adam Sandler and the legendary Mel Brooks, and I tell him why he may want to book a return trip to Romania.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson On Great Performances That WON’T Be Nominated

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Coming up: Ready4Air (Brands and Bloggers) 5 Useful Skills TV Producers Possess That You Should Too

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) #TBT 10 Skills That Make A TV Producer A Great Hire Or Partner For Businesses

television producer

September 24, 2015 | Posted in Social TV | By

television producer

Producers can direct a department, coordinate a live event or conference and produce a corporate video. If a company needs in-house help for coordinating an on site-video conference, media training or handling public relations with the press, a producer knows how to juggle those responsibilities.

First published on Entrepreneur.com

The next time you are looking to hire someone for your team and you see a resume, perhaps mine, with “television producer” on it, take a second look. Producing a show is a lot like founding and running a business — you need a message, a team, content or service and great execution. Any company will benefit by having a producer as a consultant or on staff.

Career-reinvention coach John Tarnoff explained during a radio interview on midlife career reinvention that we all have transferable work skills. I would add that television producers have carefully-honed skills that are particularly suited for businesses and brands. We are excellent big-picture leaders, storytellers and managers who are trained to work under extraordinary pressure.

Producers can direct a department, coordinate a live event or conference and produce a corporate video. If a company needs in-house help for coordinating an on site-video conference, media training or handling public relations with the press, a producer knows how to juggle those responsibilities.

Related Post: Ready4Air (TV) | A Good TV Producer Can Make Any Business Better

Here is a list of 10 transferable skills that producers bring to businesses:

1. Team builders and leaders

Just like the employees of a company, producers are usually part of a bigger team where they are charged with leading a production. Business owner Andrew Schmertz, co-founder and CEO of Hopscotch Air, Inc., is, like me, a former television executive producer.

“If you are a producer, you need to involve your staff in the production of the entire program and encourage employees to ask for help and guidance from each other,” he says. “Include people in the decision-making process, even when it is outside their job titles.”

2. Communicators

Communicating with your boss or staff is key. Whether writing or speaking for a three-minute segment or an hour-long special, producers must connect to a diverse audience.

Anjie Taylor, a supervising producer and writer at The Talk, chimes in: “Producers have the ability to write quickly, with clarity and in a style that fits the business culture we are in. The person who best commands language will always be an asset and will usually stand out.”

3. Big-picture planners

As a business owner, you are always thinking broadly about the company and all its components. Producers are big-picture planners.

Investigative producer David Manoucheri confirms this: “Any program has a lot of moving parts that have to fit together like a puzzle. You have to know how it all fits. We have the ability to make the necessary changes without being too married to something. Producers see the big picture.”

4. Major multitaskers

Companies expect employees to perform more duties than ever before, and producers have extensive experience wearing many hats and juggling several balls at one time and dealing with all types of people. Shelly Heesacker, a field director and producer for national shows, says something as simple as making nervous people feel comfortable is a paramount skill for getting anything done.

5. Constant connectors

Producers are great networkers. I have acquired an eclectic list of contacts over the years that I can turn to when necessary. And if I don’t know someone, I definitely know somebody who can connect me.

6. Rock-star negotiators

Business people negotiate every day, whether it is for themselves or their companies. The goal is to eventually make the deal.

“Every TV producer knows ‘no’ is not a final answer — it’s just the beginning of a dialogue on the road to ‘yes,'” says Katherine Ann, a senior supervising producer of an Emmy-winning nationally-syndicated talk show. “We are used to outsmarting roadblocks.”

Related Post: Ready4Air (Brands and Bloggers) | #TBT Land On A TV Producer’s Radar With These 5 Tips

7. Terrific troubleshooters

Most producers realize the importance of staying calm under pressure. Producers cover wars, disasters and reality-reunion shows gone amok.

“Producers know how to be a solution, not a problem,” says former CBS News manager Nanci Ross Weaver. “When all falls apart, we have plans B, C and D before reporting in.”

Senior casting producer Sharon Nash Alexander says producers are great troubleshooters and are flexible.

Executive producer and showrunner Eric Streit adds, “We know how to go into any situation at any spot on the globe, take stock of our resources and then adapt to create successful outcomes.”

8. Super salespeople and marketers

Imagine an employee being able to creatively tell your brand’s message in only 30 seconds to anyone who will listen. When producers aren’t producing a show, they are concisely selling ideas to their bosses.

Producer Ava Odom Martin says, “We are able to break through the intricacies of your business to tell your story in the elevator speech.”

9. Master money savers

With companies constantly cutting budgets, money needs to go far. Shows are notorious for wanting a lot of production with little resources. Producers know how to stick to a budget. If we cannot afford something, then we can probably negotiate a deal to get whatever is needed in even the most unusual situations.

10. Organized time managers

Every company wants their employees to put out as much work as possible in a day. Producers understand the value of time, money and meeting a deadline.

Emmy Award-winning talk show producer Joyce Coleman Sampson maintains that “it is extremely important to be organized and pay close attention to details. Effective time management is key because time is money.”

Producers bring these 10 skills and more to the business table, and as I like to say, once a producer, always a producer. If you are an employer searching for that certain someone to add to your team, a producer is that person.

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Coming up: Ready4Air (Film) Lights-Camera-Jackson interviews ‘Hotel Transylvania 2’ director Genndy Tartakovsky

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | A Producer Reflects: The Night I Won An Emmy (REPOST)

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September 23, 2015 | Posted in Social TV | By

 THE DOCTORS "2010 Daytime Emmy Awards" Winner Outstanding Talk Show/Informative at 37th Annual Daytime Emmy Awards , Las Vegas Hilton in Las Vegas, NV USA June 27, 2010

The Doctors, 2010 Daytime Emmy Awards
Winner Outstanding Talk Show/Informative at 37th Annual Daytime Emmy Awards
Las Vegas Hilton in Las Vegas, Nevada, June 27, 2010

This post was originally published on June 4, 2014.

Coming off my trip to Cannes celebrating what may be the best in film, I’m now thinking about what may be the best in television. The 2014 Daytime Emmy Awards is on June 20, and while I’ve only been nominated for an Emmy, I have several producer friends who have actually won one. The Emmys is television’s equivalent to the Grammys in music and the Oscars in film. Given by the New York–based National Academy of Television Arts & Sciences and the Los Angeles–based Academy of Television Arts & Sciences, it recognizes great work in American daytime television programming.

Related Post: So You Want To Be On TV: Tips For Pitching Your Television Segment

For some producers, the Emmy win is not only a title change for them–now, their name is “Emmy Award-winning producer”–but also a lifelong dream come true. Longtime friend and fellow producer, Joyce Coleman-Sampson, is presently the supervising producer of daytime talk show The Bill Cunningham Show. In 2010, she became a daytime Emmy winner for her work on The Doctors.

Joyce Coleman-Sampson with Jay McCraw of The Doctors in 2010

Joyce Coleman-Sampson with Jay McGraw, creator and executive producer of The Doctors in 2010

Being nominated for an Emmy is one thing, but actually winning it is another. What did it feel like when your show ‘The Doctors’ won?

It was a very funny situation. Picture this: The producers and executives are sitting in their seats waiting for our category and the winner to be announced. When Alex Trebek announced that The Doctors was the winner, people started flying out of their seats. I was the last one to get up because I was in disbelief. After I got myself together, I ran towards the stage. Once there, I realized that I was the shortest one in the bunch and needed to find a spot front and center on the stage so that I could be seen. What an awesome experience! As I stood there, I just looked out into the audience at the sea of people. I remember telling myself to take it all in and process this moment. Take a good snapshot and brand it into your memory. After I did so, I then remembered it was time for me to give my hand signals to my family that promised I would do if I won. Fast forward to when I saw the playback of me on television, I looked like a crazy person jumping up and down. Winning the Emmy was like winning the Super Bowl or the Olympics, or even an Oscar.

Did you dream about winning an Emmy?

Yes, many moons ago. I eventually gave up thinking about it after so many years went by. I think everybody that works in television dreams of winning an Emmy one day. After X years in the business, I was finally nominated for an Emmy several times while working for the hit television show The Doctors. The show was nominated once before we finally won the ultimate prize for television in 2010.

What did it feel like when you got the news that you were nominated for an Emmy? 

The first time, it was shocking and exciting! I was a bit numb. I was really blown away when The Tyra Banks Show beat us the first time around.

How long have you been in television?

I have been in television longer then I can remember. I have had an amazing career thus far, and the best is yet to come. I never intended on becoming a television producer turned television executive. I wanted to be a recording artist, but God had other plans. I was lucky to land my first television gig shortly after I graduated from William Paterson College. My first job was as a producer working for the largest cable company in the industry, Cablevision. It was there that I gained valuable experience as a producer, which eventually led me to become a systems executive producer/systems manager. After spending several years working in cable, I began to spread my wings and reach for the sky. I knocked on hundreds of doors before I made it to the major leagues.

Related Post: Ready4Air (TV) | Got An Idea? Steps To Developing A Show For Television

 

Montel Williams and Joyce Coleman-Sampson at 2010 Daytime Emmy Awards

Montel Williams and Joyce Coleman-Sampson at the 2010 Daytime Emmy Awards

Montel Williams gave me my big break into the syndicated world. I spent seven years with him as a producer. I left his show holding the title of senior producer. I have been blessed to work with all of the major talk shows. The only one I did not work for was The Oprah Winfrey Show. I really did not have any interest in working for her because her show was in Chicago, and that was a bit too cold. Silly me! I have worked on the East and West coasts. I’m currently working as the supervising producer for The Bill Cunningham Show.

 

Joyce Coleman- Sampson at 2010 Daytime Emmy Awards Ceremony

Joyce Coleman- Sampson at 2010 Daytime Emmy Awards Ceremony

 Tell me about the excitement of getting ready to attend the ceremony on Emmy night and going to the event?

It was a feeling like, WOW! You have finally achieved the ultimate goal. I felt like Hollywood royalty. I could not believe it. Preparing for the Emmys is like getting things tight and right for your wedding. First, you starve yourself to death. Then, you look for the perfect dress that makes you look skinny and beautiful. You experiment with finding the right makeup and look for shoes that will not kill your feet all night. You play around with creating different hairstyles and, finally, get your manicure and pedicure done. Once that was all figured out, it was showtime.

How has winning the Emmy changed or enhanced your career?

Not sure yet. However, it has taught me to never give up on your dreams and that if you can believe, you can achieve whatever you want in life.

Emmy Award Winning Producer Joyce Coleman-Sampson

Emmy Award Winning Producer Joyce Coleman-Sampson

Where do you keep the Emmy statue ?

I keep it in a showcase in my living room

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Coming up: Ready4Air (Brands and Bloggers) 10 Skills That Make A TV Producer A Great Hire Or Partner For Business

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | 2tvchicks: Wishing For A Peaceful Day, Ahhhh, If Only

2tvchicks

September 22, 2015 | Posted in Social TV | By

2tvchicks

 

By 2tvchicks

We all know that as moms, we wish we could have a peaceful day. By peaceful, I mean not one single iota of fighting, bribing, screaming, persuading, lecturing, begging, or crying from our little ones or from ourselves either! Wouldn’t life be so much easier if our kids would learn how to say the following:

Sure, Mom, I’d love to clean up my toys.
Speaking of toys, I have so many of them that I will never complain about being bored.
I love what you made for dinner. May I have more, please?
I’m tired. I’m going to go put myself to bed now.
I love the clothes you picked out for me today.
I’m going to brush my teeth twice today, and maybe even floss.
May I help you carry in the groceries, Mom?
I see you’re on the phone, so I am going to play quietly with my sister.
In fact, I love my sister so much that I am not going to fight with her ever again.
I have a ton of homework and a book report to do. Instead of watching TV, I’m going to get to work and not wait until the last minute.
I would rather read a book like you suggested instead of playing my video games today.
I’m going to take out the garbage for you so the house won’t smell.
I see you’re peeing, so I wont interrupt.
I see you’re pooping, so I will definitely not interrupt.
I was very sweaty today, so I am going to take a shower all by myself.
I may even clean my ears, wash my hair, and get all my body parts without you monitoring me.
I miss Me-ma and Pop-pop and know how happy it would make them if I called them, so where is the phone?
I know you just vacuumed, so I am going to take my shoes off before I walk in the house with muddy sneakers.
I know how bad candy is for my teeth, so I prefer if you stop buying it for us.
I love eating my vegetables, too.
I know I look messy when I don’t let you do my hair, so please brush it for me.
Mom, I know you’re tired from working so much, so why don’t you take a nap and we will play quietly.
May I have water? I hate sugary juice!
Mom, when I told you your belly jiggles I meant it was cute, not gross!
Mom, thank you!
AHHHH, if only!

Ready4Air (TV) | 2tvchicks: My Boy–A Mother Cherishes One Special Job

2tvchicks

We are Blondie and Red, two moms who leave our children at home and come to the television set of a national talk show and transition to the role of producers. We have a lot of love, a lot of guilt, and a lot of great stories to share that we know every fierce and fabulous working mom can relate to. Some call it bitching. We call it bitchin’! Read more about us at 2tvchicks.com.

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Coming up: Ready4Air (TV) The #NursesUnite controversy and ‘The View’

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (The Week Ahead) | 67th Primetime Emmy Awards | Why A TV Producer Is A Good Hire | #NursesUnite Controversy And ‘The View’

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September 21, 2015 | Posted in Social TV | By

Primetime Emmy Awards

Taraji P. Henson and Viola Davis were both nominated for a Primetime Emmy Award in the Outstanding Lead Actress in a Drama Series category. Davis ultimately won the award for her work in How to Get Away with Murder.
Photos via Facebook

Happy Monday, All!

The television awards season is in full swing now that this year’s 67th Primetime Emmy Awards ceremony is over and television is slowly changing. Cable television was the big winner last night, with HBO’s Veep beating out ABC’s Modern Family for Best Comedy Series to HBO’s Game of Thrones with a total of 12 Emmy wins for 2015, beating out longtime fan favorite AMC’s Mad Men for the drama prize. But Mad Men was a winner for Jon Hamm. After seven nominations, Hamm scored Outstanding Lead Actor in a Drama Series for the final Mad Men season. After the show, a producer friend called to tell me that she didn’t know many of the shows since she hadn’t been watching cable. I told her cable is where it’s happening and even the big-name celebrities are following.

As with every contest, there are winners and losers. This year, I tuned in hoping to see history be made. An African-American woman has never won in the Outstanding Lead Actress in a Drama Series category. Both Taraji P. Henson of Fox’s Empire and Viola Davis of How to Get Away with Murder were up for Emmy nominations in the category, marking the first time two African-American actresses have made the list in the same year. Juilliard-educated Viola Davis walked away with the Emmy last night, her first Emmy nomination, and the first time in 67 years of Emmy history that an African-American woman has won it. Fellow nominee Taraji P. Henson gave 50-year-old Davis a big hug as she ran up to the stage where in her speech, Davis talked about having more roles for African-American women and thanked many women of color who are working in Hollywood today. Davis said “Let me tell you something–the only thing that separates women of color from anyone else is opportunity. You cannot win an Emmy for roles that are simply not there.”

For the first time in Emmy history, four actresses of color walked away with Emmy wins in one night. A few Emmy award-winning surprises included actress Regina King for Outstanding Supporting Actress in a Limited Series or a Movie for her role in American Crime. It was King’s first Emmy win ever, and Nigerian actress Uzo Aduba of Orange Is the New Black won her second Emmy for Supporting Actress in a Drama Series. Both Aduba and King seemed genuinely surprised by their wins. Like them, I was genuinely surprised and happy to see their win and history being made.

Congratulations to all of this year’s Primetime Emmy award winners!

Related Post: Ready4Air (The Week Ahead) | (VIDEO) Taraji P. Henson Talks About #Fashion Week’s New Destination | Shooting TV In The Streets Of NYC

The co-hosts for the current season of The View are (clockwise from top left): Whoopi Goldberg, Candace Cameron Bure, Michelle Collins, Paula Faris, and Raven-Symone.
Photos via abc.go.com

Well, I’m sure the producers of ABC’s The View weren’t expecting this kind of publicity when they came back for the new season. When they brought back former co-host Joy Behar to the panel–I am sure for big bucks–I was pretty excited. Joy was always my favorite, and I had stopped watching after her departure. But her highly-anticipated return to the show for its latest season has been derailed after the daytime talker received a firestorm of social media criticism for jokes made mocking Miss Colorado’s Kelly Johnson in this year’s Miss America pageant.

Turns out, America’s nurses didn’t find the comedian’s comments funny. Now, show advertisers, a total of five, are pushing the pause button and pulling out their sponsorship.

This week on Ready4Air (TV), can The View recover from this latest controversy, or is this the last year for fans to take a little time to enjoy “The View”?

Related Post: GoodBye Joy Behar: A New Day At The View

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And finally, a few weeks ago, I wrote a post for enterpreneur.com outlining the multifaceted skills of a good television producer. The idea was born after I found myself continuously explaining to people how a producer’s skills can be valuable to any team in a variety of businesses. I posted a query to my television associates and friends in a variety of Facebook groups, asking them to list a producer’s transferable skills, which became the foundation of the story.

Well, the finished post turned out to be a very popular read and went viral on social media, with a total of 5,000 Facebook shares, 646 retweets on Twitter, and 876 likes on LinkedIn.

In this week’s #TBT, we will feature my most popular entrepreneur.com post to date “10 Skills That Make a TV Producer a Great Hire or Partner for Businesses.”

Thanks for stopping by and stay tuned.

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Coming up: Ready4Air (TV) 2tvchicks: Ahhhh, if only

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Film) | Lights-Camera-Jackson On Great Performances That WON’T Be Nominated

alicia-vikander-ex-machina

September 18, 2015 | Posted in Social TV | By

great performances

Alicia Vikander gave a unique, bold, and memorable performance in Ex Machina.
Photo courtesy of A24

By Jackson Murphy

Awards season is upon us, which means every movie opening between now and the end of the year will fight for recognition. And, it also means, in true “out of sight, out of mind” tradition, that practically every quality film and all the performances from earlier this year will get overlooked. Here are four fantastic performances that, due to the nature of this beast, will NOT get serious nomination consideration. (Note: these are not necessarily my favorites of 2015 so far):

Best Actor – Benicio Del Toro (Escobar: Paradise Lost)

The Oscar winner is excellent as notorious drug lord Pablo Escobar in this indie action/thriller. Escobar is portrayed as both ruthless and sympathetic, with Del Toro balancing both quite nicely, while also going toe-to-toe with Hunger Games star Josh Hutcherson, who gives a career-best performance. But hardly anyone saw this film and Del Toro seems to be picking up some momentum in the Supporting Actor category for Sicario, which co-stars Emily Blunt and Josh Brolin.

Best Actress – Alicia Vikander (Ex Machina)

This highly original sci-fi drama is one of the pure gems of 2015. It’s unique, bold, and memorable. The same can be said for Vikander’s performance. She plays an A.I. robot named Ava. I do think Ex Machina has a chance to sneak in the Original Screenplay race (if voters still remember this movie in December), but chances are Vikander won’t be honored for this performance. However, early reviews of The Danish Girl, in which she stars alongside Eddie Redmayne, claim she makes the movie, putting Vikander in a good position for some Best Actress nominations.

Best Supporting Actor – Harrison Ford (The Age of Adaline)

If you thought Ford’s career has taken a downfall over the last several years, and that his big comeback will be in the new Star Wars film, I have a question for you: Where have you been? In 2010, he gave effective and charming performances in the little-seen drama Extraordinary Measures and the TV news comedy Morning Glory. And in 2013, Ford deserved an Oscar nomination for playing Brooklyn Dodgers manager Branch Rickey in the Jackie Robinson biopic 42. In Adaline, Ford pours his heart into the role of an astronomer who unexpectedly reconnects with his former sweetheart. It’s a showcase for the legendary actor, opposite a lovely Blake Lively. But Adaline didn’t get much attention when it was released in April, and his performance is sure to be overlooked amongst a crowded category.

Best Supporting Actress – Maggie Smith (The Second Best Exotic Marigold Hotel)

Smith received a SAG Award Supporting Actress nomination for the original Marigold in 2012. But she’s even better in the lighter yet more powerful sequel. Smith gets a lot of screen time (you could argue more than star Judi Dench) and her character, Mrs. Donnelly, goes through the most pivotal arc of all of the characters. However, this sequel did not perform as well as the original at the box office and wasn’t as loved by critics. Smith may also be at a disadvantage for recognition with this performance, as she could contend for Best Actress honors for the dramedy The Lady in the Van, which opens in December.

Related Post: Ready4Air (TV) | Lights-Camera-Jackson: A New “Report” From Stephen Colbert

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Coming up: Ready4Air (TV) 2tvchicks: Ahhhh…if only

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | #TBT Stop Wasting Time, Especially When It Comes to Social Media

Photo Credit: Pixabay

September 17, 2015 | Posted in Brands and Bloggers Connect | By

social media management

Let’s face it: social-media management can be a big time suck. It is not an overnight process, but a strategy that is composed of a series of daily, time-consuming steps. Just think about how quickly hours go by when you read through Facebook posts. And that’s just one social-media platform. 
Photo Credit: Pixabay

First published on Entrepreneur.com

On August 17, 2015

Let’s face it: social-media management can be a big time suck. It is not an overnight process, but a strategy that is composed of a series of daily, time-consuming steps. Just think about how quickly hours go by when you read through Facebook posts. And that’s just one social-media platform. As entrepreneurs, we don’t have time to waste.

But it turns out, Americans are wasting a lot of time on things that are beyond their control, including waiting in a doctor’s office and standing in line at the DMV. A report also reveals Americans waste an average of 18 months of their lives sitting in traffic. Yes, sitting in traffic!

In two surveys of 1,000 people each for traffic-intelligence specialist TomTom.com, 88 percent of Americans say they waste valuable time every day — either on purpose or accidentally — and the cost, in dollars and happiness, can make a big impact on their lives. Those surveyed said they estimate that with every hour they waste, they lose anywhere from an average of $54 to $1,296 a day.

The same survey revealed that one in three Americans says they value their time above all else, with 81 percent admitting they are constantly on the lookout for ways to cut corners. With this in mind, I reached out to a few business folks to find out the most efficient ways for anyone including entrepreneurs to cut corners and stop wasting time when it comes to managing social media.

Related Post: Ready4Air (Social) | An Unhappy Customer Uses Social Media To Drive Home A Message To Hertz

Brit McGinnis, a virtual assistant and coach for virtual assistants, explained one tip: “I always go in with a plan. Social media waits for no one, so you better be using your time as effectively as possible. I devote around five hours a day to social media, but it really depends on what my customers need.”

Having a plan and being organized in your daily tasks are definitely good places to start. I include social media in my list of daily tasks.

One survey respondent suggests, “Have a list of at least six things a day to do and do them. Stay off the phone as much as possible. Get up early. If someone does call, make it brief. Don’t stay on the phone all morning and don’t watch television shows that have no meaning.”

Tammy Cho of Encore Alert, a company that identifies a brand’s key mentions and trends in real time, says her team uses two principles to save time. First, Cho encourages business owners to prioritize.

“Rather than responding to every single tweet that comes your way, it’s important to prioritize the five to 10 conversations per day that will make the most impact for your business,” she says. “These might be influencers who are chatting about a topic in your industry, or when many people are using a trending industry hashtag (such as #NYCtech) — essentially a way to reach a lot of people at once.”

Related Post: Ready4Air (Social Media) | #TBT 3 Other Social Media Platforms You Should Consider

While more than half of Americans now use some sort of technology or device to help them save time, the TomTom.com survey revealed that people waste time at least twice a day, with 63 percent lamenting they waste upwards of 40 minutes a day.

The second thing Cho’s team does is automate social media whenever possible.

“Technology exists to empower humans to make the final, smartest decision possible,” she says. “Instead of spending valuable time manually reading through feeds of tweets, posts, and industry content to post, automate this process. Use tools such as Buffer to publish, Feedly to find fresh content relevant to topics you’re interested in, or Encore Alert to identify real-time trends and influencers.”

Remember, autoposting can be helpful for saving time, but pay close attention to your clients and the platforms since each one has its own message, language, and audience.

Finally, if you still find yourself wasting time in any part of your life, try to avoid becoming annoyed, frustrated, stressed or anxious. A few people in the survey claim the key to handling wasted time “is a good attitude.”

How do you save time when using social media? Let us know in the comments section below.

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Coming up: Ready4Air (TV) 2tvchicks: Ahhhh…if only

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | (VIDEO) Actress Taraji P. Henson Turns 45, Talks About #Fashion Week In The Caribbean, And Cookie Lyon’s Style

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September 16, 2015 | Posted in Social TV | By

Taraji P. Henson

Fox’s Empire star Taraji P. Henson at the 2015 Summer Sizzle BVI
Photo Credit: Paul Thomas/Deborah Mitchell Media Associates

Well, Happy Birthday to Taraji P. Henson a.k.a Cookie Lyon. The Academy and Emmy-nominated actress is having a banner year, having just celebrated her 45th birthday on September 11, and gearing up to possibly make history at this year’s Emmy Awards ceremony. Henson–nominated for her over-the-top, edgy character Cookie Lyon from the Fox series Empire–could take home the Emmy for Outstanding Lead Actress In A Drama Series, making her the first African-American to win it.

Related Post: Ready4Air (TV) | 5 Minutes With Fox’s ‘Empire’ Star Taraji P. Henson: What Would You Ask Her?

Taraji P. Henson

Fox’s Empire star Taraji P. Henson stars as Cookie Lyon

As ghetto fabulous Cookie Lyon, Henson has taken her career to the next level, with viewers quoting her famous, sassy one-liners. The much-anticipated sophomore season of Fox’s Empire will bring more family feuding, with patriarch Lucious Lyon–played by Terrence Howard–fighting to keep his family power from behind bars. His ex-wife, ex-con Cookie Lyon, is on the outside with their three sons, Andre, Jamal, and Hakeem scheming on how to get control of the family’s music business, Empire Entertainment. Reports have the new season featuring a few big celebrity guest stars, including actress Vivica A. Fox, who will play Cookie’s sister. The two of them should cause major fashion fireworks on the small screen.

Speaking of fashion, as New York’s Fashion Week wraps up this week, Henson revealed to the New York Post that she will be wearing Alexander Wang to the 67th Emmy Awards which, airs on Sunday, September 20 at 8:00 p.m. EST/7:00 p.m. CST on Fox. When it comes to fashion, Taraji P. Henson is not one to shy away from shaking things up and neither is Cookie.

During my conversation with Taraji at the fashion and lifestyle event Summer Sizzle BVI over the summer, a soft-spoken Henson talked about having a Fashion Week in the British Virgin Islands, Cookie Lyon’s style for season 2 of Empire, and Henson’s desire to live in the BVI.

Click below to watch our full exclusive interview.

And check out this trailer for season 2 of Empire, which premieres on September 23 at 9:00 p.m. EST/8:00 p.m. CST.

With the Emmy Awards and her show’s season premiere only days apart, the next week is going to be a busy one for Taraji P. Henson.

Related Post: Ready4Air (TV) | Why Fox’s ‘Empire’ Star Taraji P. Henson Loves The British Virgin Islands

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Coming up: Ready4Air (Brands and Bloggers) Stop wasting time, especially when it comes to social media

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air(TV) | A Summer Moment: Shooting TV On The Streets Of New York City

IMG_4299-1024x768

September 15, 2015 | Posted in Social TV | By

shooting tv

CBS show Madam Secretary shooting on Riverside Drive and 89th in NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

As we get ready to wrap up summer, I am thinking about a few of the things I will miss seeing on the streets of New York City. During the warm weather, it’s not unusual for the Upper West Side of Manhattan to be cordoned off for film and television shoots. Actors and stagehands become a part of the neighborhood as they shoot for days or weeks at a time.

Related Post: Ready4Air (TV) | Shooting The MOS: Man On The Street Interviews

shooting tv

CBS show Madam Secretary shooting on Riverside Drive and 89th in NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

The few blocks around my apartment have been regular shooting locations for television shows like Law and Order and movies like You’ve Got Mail, which was actually filmed on my block. It’s the scene at the end of the movie when Tom Hanks walks Meg Ryan home right before her big date with her mystery online guy. We then see Meg Ryan leave her brownstone and race-walk down the block to meet her date in Riverside Park. It’s actually a little surreal to see your block or neighborhood on the big and small screen. On this particular morning during my bike ride, I spotted the huge trucks and crew on Riverside Drive setting up to shoot a scene for CBS’s Madam Secretary starring Téa Leoni, Tim Daly, and Patina Miller.

shooting tv

CBS show Madam Secretary shooting on Riverside Drive and 89th in NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

The show stars, Leoni and Daly, weren’t around, but the crew had arrived at 4:00 p.m. and were planning on a long shoot day. Just so you know, when I owned a car these shoot days were a pain in the butt since these big trucks took up already scarce parking spots. If you park in their designated shoot zones, your car is towed and moved to another location. I learned that lesson the hard way. Lol!

shooting tv

CBS show Madam Secretary shooting on Riverside Drive and 89th in NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

It was 7:00 a.m., and they were already working at full steam ahead. I’ve lived on the same street on the Upper West Side of Manhattan for 25 years. It’s been 25 years of television and moviemaking in this New York neighborhood. And for this veteran producer, watching the behind-the-scenes of a location shoot come to life never gets old. I will definitely miss this about summer!

Related Post: Ready4Air (TV) | I’m On Deadline: A Reporter’s Plan To Shoot, Write, And Edit For Air

shooting tv

CBS show Madam Secretary shooting on Riverside Drive and 89th in NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

What shows or movies have you seen taking place in the streets where you live?

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Coming up: Ready4Air (TV) Actress Taraji P. Henson talks travel, Fashion Week Caribbean-style, and Cookie Lyon’s style

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (The Week Ahead) | (VIDEO) Taraji P. Henson Talks About #Fashion Week’s New Destination | Shooting TV In The Streets Of NYC

IMG_0005-768x1024

September 14, 2015 | Posted in Social TV | By

Taraji P. Henson

Photo Credit: Paul Thomas/Deborah Mitchell Media Associates

Happy Monday, All!

Hope you had a beautiful weekend. Speaking of beauty, if you are in New York City, then there is a good chance you are already on your way to today’s shows for New York Fashion Week. As you may already know, the week-long celebration of all things fashion began last week and runs through September 17. Unique highlights of this year’s show include a collection called “Ground Zero” by Hong Kong-based designers Eric and Philip Chu. These young designers want “Ground Zero” to be seen as a sign of hope. Eric and Phillip told the New York Daily News that their designs were inspired “by Chinese street style and include striped sweaters, bright orange pleather pants, funky fishnet tops and cargo pants.” A bright light as New York City observed the 14th anniversary of  the September 11 tragedy this year.

Since I sprained my foot during Labor Day weekend, I am lying low and sitting this Fashion Week’s festivities out, but I will live vicariously through you.

Also, the television fall premiere season is in full swing with many shows premiering last week. I will have my sprained foot propped up with ice as I watch the premieres continue to roll out. Which shows will make the cut and which ones will be canceled? Stay tuned…

Related Post: Ready4Air (The Week Ahead) | Happy Labor Day | Taraji P. Henson On Fashion Week Caribbean Style | The BVI: A New Home For Fashion Week?:

As New York Fashion Week wraps up on Thursday, we gear up for 67th Primetime Emmy Awards ceremony, which is set to air on September 20. The Primetime Emmy Awards will honor the best in primetime programming over the past year. The Outstanding Lead Actress In A Drama Series category includes Academy Award-nominee and star of Fox’s Empire Taraji P. Henson. She is up for her role as the edgy ex-con and ex-wife Cookie Lyon.

This week on Ready4Air (TV), watch my full video interview with Henson in the British Virgin Islands, where she talks about Cookie Lyon’s new style for season two of Empire and the BVI as a new destination for Fashion Week.

Related Post: Ready4Air (Lifestyle) | The British Virgin Islands: Creating A New Fashion Week Destination (VIDEO)

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CBS Show Madam Secretary shooting on Riverside Drive and 89th in NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

There are a few things that I enjoy about New York City summers, and that includes shooting productions and watching them being taped in the streets. The actors and crew become one with the viewers of their shows when they set up taping or filming on location. If you are lucky, you might see your favorite celebrity and get a selfie. As a television producer, seeing the production crew out in the streets never gets old.

This week on Ready4Air (TV), on my morning bike ride I spot the big television trucks and crew on Riverside Drive setting up to shoot a scene for CBS’s Madam Secretary starring Téa Leoni and Tim Daly. Of course, I had to stop and take a few pictures, which I will share in the post “A Summer Moment: Shooting TV On The Streets Of New York.” 

Photo Credit: Pixabay

Photo Credit: Pixabay

And finally, do you find yourself wasting time when it comes to social media? Social-media management can be a big time suck. Just think about how quickly hours go by when you read through Facebook posts. And that’s just one social-media platform. As entrepreneurs, we don’t have time to waste.

This week on Ready4Air (Brands and Bloggers), read our tips on having a plan and being organized so that you can save time, money, and even your happiness.

Thanks for stopping by and stay tuned.

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Coming up: Ready4Air (Brands and Bloggers) Stop Wasting Time, Especially When It Comes to Social Media

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | Lights-Camera-Jackson: A New “Report” From Stephen Colbert

ColbertShow

September 11, 2015 | Posted in Social TV | By

Stephen Colbert

There’s plenty of speculation over just how Colbert will be as The Late Show host, since we’ve never seen the real Stephen Colbert host a talk show.
Photo courtesy of Comedy Central

By Jackson Murphy

As Chris Rock bluntly and sarcastically put it on David Letterman’s final Late Show: “I’m just glad your show is being given to another white guy.” In this case, that gentleman is comedian and actor Stephen Colbert, who is stepping into Letterman’s rather large shoes this week. Colbert is best known as the host of Comedy Central’s The Colbert Report for the past 10 years, on which he played a character–a much more outlandish version of himself. He’s also appeared in a few films (most notably 2005’s Bewitched) and voiced in DreamWorks Animation’s Monsters vs. Aliens and Mr. Peabody & Sherman.

There’s plenty of speculation over just how Colbert will be as The Late Show host, since we’ve never seen the real Stephen Colbert host a talk show. The 51-year-old promises to both entertain and inform each night. His opening week guest line-up includes Hollywood superstars George Clooney, Scarlett Johansson, and Amy Schumer. But clearly, Colbert won’t completely abandon his political roots, as both Presidential hopeful Jeb Bush and Vice President Joe Biden are also on the Week 1 menu. And he’s also invited some business big shots to join him, as both the CEOs of Uber and Tesla are scheduled to appear.

Week 2 will feature celebrities Emily Blunt, Jake Gyllenhaal, Naomi Watts, Kevin Spacey, Lupita Nyong’o, and legendary comedian Carol Burnett. But will viewers stick around for the later guests, including a Supreme Court Justice, US Senator, and UN Secretary General? These certainly aren’t the typical people you see in the chair after midnight on Fallon, Kimmel, or Corden. By adopting this strategy, Colbert will be forced to keep these segments entertaining enough so 20, 30, and even 60-year-olds won’t be changing the channel, looking for a funny bit with a celeb.

Colbert’s political/non-star approach may have to be phased out if early ratings are not good. It’ll be interesting to see the type of social-media friendly sketches Colbert will be doing. These have become THE most important marketing element for the late-night shows. Corden, who began his Late Late Show run on CBS earlier this year, has already made quite a mark with his YouTube stunts.

The network is clearly taking a huge gamble with Colbert, who seems quite nice (and not mean-spirited, which Jay Leno recently called Jimmy Kimmel), but I think it’ll take awhile before I’m convinced that he’s the right guy for the job.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson Finds No Saving Grace In ‘Grace of Monaco’

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Coming up: Ready4Air (TV) Actress Taraji P. Henson talks travel, Fashion Week Caribbean-style, and Cookie Lyon’s style

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (TV) | September 11 – This Producer Remembers… (REPOST)

Remembering 9/11

September 11, 2015 | Posted in Social TV | By

Remembering 9/11

Remembering 9/11

This post was first published on September 17, 2012.

I’m writing this post today because I couldn’t settle down and find the words to write it last week when the world took the time to remember 11 years since the 9-11 terrorist attack.  It’s hard to imagine that 11 years have gone by since my memories of that morning and the days after covering the biggest breaking news story in my lifetime are still fresh in mind.

Like so many other people I remember exactly where I was and what I was doing when the world changed forever.

I remember September 11, 2001, being  a crisp and clear day.

I remember being in the CBS News ‘The Early Show’ green room prepping my guest for a post-tape that was scheduled to happen after the live show went off the air.

I remember minutes before the show close seeing the breaking news banner flash across the screen and Bryant Gumbel announce that a plane had crashed into  the twin towers.

I remember the stillness in the green room as we all watched on the monitor the breaking news unfold.

I remember telling my guest the post-tape would be rescheduled.

I remember being told to go downtown and try to book guests, but then being told to go to the office instead.

I remember stepping out to 59th Street and 5th Avenue and looking downtown to see smoke rising up into the sky.

I remember getting back to the 57th Street CBS office and gathering in the newsroom to watch as another plane crashed into the Pentagon.

I remember trying to call my friends and family to find out where everyone was and not being able to get through on the phone line.

I remember researching and finding the names of victims, their family, friends, or survivors and calling them to have them tell their story on our show.

I remember hearing their tears through the phone as they told me their stories.

I remember the show going live 24/7 for several days.

I remember watching over and over the video of the planes crashing into the towers, the towers falling, and the soot-covered people running for their lives.

I remember feeling sick to my stomach and so sad watching it unfold.

I remember working three days straight without going home and taking quick naps on fellow producer Carol Story’s couch in her office.

I remember lots of food being ordered to our conference room to keep our bellies full as we worked through the long days and nights.

I remember eventually being told to go home by my executive producer Lyne Pitts, getting home, and finally crying from exhaustion and sadness.

I remember seeing soldiers with guns in the street patrolling as I walked to work after the attack.

I remember the local firehouses draped with candles and wreaths for the fallen firefighters.

I remember watching on television what seemed like never-ending funerals for those fallen firefighters with their wives and children walking alongside the coffins.

I remember New Yorkers were filled with exceptional kindness.

I remember wondering if things would ever be “normal” again.

But mostly, I remember meeting some incredible people who in their grief took the time to share their personal stories with the world on CBS News ‘The Early Show’.

I remember meeting LaShawn Clark, whose husband chef Benjamin “Keefe” Clark died in the attack on the World Trade Center, leaving her with their five children to raise.  The show fell in love with this family from the moment we met them.  The couple’s teenage son Chaz was a senior at Stuyvesant High School and watched the towers fall from his classroom.

We couldn’t bring his dad back, but when Chaz became one of the first recipients of a United Negro College Fund scholarship for children of September 11 victims, we surprised him on the show with the news.  It was an opportunity to move on even though his dad wouldn’t be around to see it. The family eventually left New York City in 2003 to start a new life and Chaz graduated from Morehouse College in Atlanta, Georgia. We had the family back in 2006 after his graduation. To view the story, click here.

I never saw LaShawn and her kids again until this May. Eleven years after the tragic attack on 9-11, I ran into LaShawn Clark-Moore in New York City at a food conference. We screamed, cried, and hugged each other in the middle of the food expo floor. She looked amazing and said the kids were great.

Debbie Mitchell with LaShawn Clark- Moore. Husband Ben "Keefe" Clark died in 9-11 Photo courtesy Debbie Mitchell

Debbie Mitchell with LaShawn Clark-Moore, whose husband, Ben “Keefe” Clark, died on 9-11
Photo courtesy Debbie Mitchell

LaShawn had opened a catering business in her new hometown, remarried, and had another child. I was happy to hear it!

During the challenging coverage of 9/11/2001, I remember thinking as everyone is running from the danger and falling towers, journalists are running to it. I also remember thinking I had to get out of the news business; it wasn’t for me.

After seeing LaShawn Clark-Moore this year, it made me realize that as difficult as September 11 was to cover as a producer, the experience helped me to grow and left me with professional memories I wouldn’t trade for anything.

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy-nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Ready4Air (Brands and Bloggers) | #TBT The Top 4 Basic SEO Principles That Increase Your Website Traffic

SEO

September 10, 2015 | Posted in Brands and Bloggers Connect | By

SEO

A few basic SEO principles can make a difference and increase any business’s website traffic. Photo Credit: Johnny Blaze via Creative Commons

First published on Entrepreneur.com

On August 10, 2015

Blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered to meet with brand representatives and attend sessions to hone their online skills.

Sheryl Simonitis, vice president of marketing at Noodle, a destination education website, shared a few SEO tips that any entrepreneur can use. The startup allows parents and students to make better education decisions in an environment that is completely unbiased so that a child and parent can find the best resources for their needs. Parents need to be able to find the company in an online search, so Noodle is well versed in SEO and are always producing with the consumer in mind. This is an idea every businessperson should follow.

I followed up with Simonitis after the conference to find out the basic SEO principles that make a difference and increase any business’s website traffic.

Related Post: Ready4Air (Brands and Bloggers) | #TBT Score More Customers With Your Website With These 4 Tips

1. Keywords

When you think about creating content, know the words that people are using to search. Every page should be built around keywords that are most important to you and your company. Do your homework. When you are producing pages for your website, use the best keywords on every post.

Google helps you with your keywords. When you start to type into the search bar on Google, it gives you suggestions of popular words or phrases that people use in a search. If you want to take it one step further, you can use a tool called Google Keyword Planner that will tell you popular keywords. It will tell you true numbers of how many average monthly searches are occurring with those keywords.

2. Image tags

People have images all over their websites, and I am always surprised when bloggers don’t identify the images. Google indexing sites need to understand what the image is and when it should be served up. You must tag your images. If there are none, Google does not know how to identify the image.

In WordPress, Yoast is a plugin that reminds you to label your images. With tags, Google will know what the image is, how to index it, where to store it and when to bring it up in a search.

3. Meta description

Right below your URL on the search page is a sentence that serves as the meta description. This is an important summary that tells people what they will learn on the page. You want it to be engaging and truthful and prompt people to click and learn more. Use call-to-action words such as “learn” and “visit” to engage people and encourage them to find out why the information on your page is important to them.

Related Post: Ready4Air (Brands and Bloggers) | #TBT Why You Need An Exit Strategy For Your Business

4. Backlinks

One of the things that is highly valued in SEO are backlinks. Backlinks are incoming hyperlinks from one webpage to another — in other words, people linking to your website because they found value in what you’re saying. In addition, you’ll want to include hyperlinks to give your readers more useful information and to help build relationships with other bloggers.

Make sure that the links add value to your readers’ lives. You can never have too many backlinks for an article. You will build high traffic that will help you rise up in the results.

These are tips you can implement with your next blog post to potentially increase your website’s traffic and gain new followers or customers. Give them a try and see what they can do for your business.

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Coming up: Ready4Air (TV) Actress Taraji P. Henson talks travel, Fashion Week Caribbean-style, and Cookie Lyon’s style

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | 2tvchicks: My Boy–A Mother Cherishes One Special Job

2tvchicks

September 9, 2015 | Posted in Social TV | By

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By 2tvchicks

Nine! He’s 9 years old. How? Where did the time go? I sat in bed last night reminiscing about the day he was born. My eyes quickly filled with tears. Happy, joyous tears. My little baby isn’t a baby anymore. He’s growing out of his clothes faster than I can buy them. He’s smart and sassy, kind and handsome, loving and sweet. He’s precocious and argumentative. He’s difficult to the extreme. He’s my boy. My baby boy. I love every inch of his being.

I remember the nights he would keep me up with his colicky crying fits and I would dream of a day he would stop crying. I dreamt of a night he would let me sleep. Now, I wake up before him. Last night, I sat awake in the middle of the night editing a movie of his young nine years to surprise him with today. I looked at pictures–thousands of pictures–of his nine years on this earth. I know 9 doesn’t seem like it’s such a big deal or so significant, but to me it’s another year older for him, and another year closer to when he’s not going to think I’m so cool anymore.

I remembered practically every moment from the pictures I viewed and I was so happy–pure, simple happiness. The story of our life together was documented right before my eyes: vacations like Disney World, Aruba, and the Bahamas; camp outings, t-ball, and soccer; drum lessons and garage sales; dance parties and Nerf-gun wars; play dates and dinner dates; haircuts and bubble baths; train rides and WrestleMania; amusement parks and sand castles; pool days and bike rides; class projects and performances; birthday parties and holidays; sleepovers and ice cream sundaes; Legos and Matchbox cars; video games and basketball; movies and more. The hugs, the smiles, the laughter, the kisses. I recall them all vividly, but every tear and every tantrum fades in my memory. It’s the good times that I cherish. It’s the good times I remember when I reminisce. I hope that’s what my boy will remember one day, too.

I’m proud of the boy he has become, and how this blue-eyed darling boy changed my life. I have been so blessed to have the opportunity to be this boy’s mother–a “job” I will forever cherish. A job on some days I admit I want to quit, but I am quickly reminded of how special and lucky this life with my boy is. It’s far from easy being a mother, but on special occasions like this, it feels pretty spectacular to look at this little boy grow into a real person, with a real mind of his own, and charm his way into everyone’s heart. He’s 9 today, and I’m proud to call him my son.

Related Post: Ready4Air (TV) | 2tvchicks: One Perfect Moment In The Morning

2tvchicks

We are Blondie and Red, two moms who leave our children at home and come to the television set of a national talk show and transition to the role of producers. We have a lot of love, a lot of guilt, and a lot of great stories to share that we know every fierce and fabulous working mom can relate to. Some call it bitching. We call it bitchin’! Read more about us at 2tvchicks.com.

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Coming up: Ready4Air (Brands and Bloggers) The top 4 basic SEO principles that increase your website traffic

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Lifestyle) | The British Virgin Islands: Creating A New Fashion Week Destination (VIDEO)

20150723_135505-e1438517643239

September 8, 2015 | Posted in Social TV | By

British Virgin Islands

British Virgin Islands, July 2015
Photo Credit: Darryl Harrison/Deborah Mitchell Media Associates

Over the years, New York, Paris, and Milan have been the go-to destinations for Fashion Week fashionistas. As we gear up for this week’s shows in New York (September 10-September 17), British Virgin Islands native Terry Donovan has a dream to make his homeland the Caribbean destination for Fashion Week. Known and loved for its beautiful nature and waters, the BVI has been a longtime destination for divers and sailors.

Related Post: Ready4Air (Brands and Bloggers) | DMMA In The British Virgin Islands At The 2015 Summer Sizzle BVI

British Virgin Islands, Terry Donovan

Terry Donovan, CEO and Executive Producer
Signature by Terry Donovan Events, 2015 Summer Sizzle BVI
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Donovan plans to change that with Summer Sizzle BVI. The the four-day weekend of lifestyle and fashion celebrated it’s seventh year in July, and Donovan, who is from Tortola, had Hollywood power behind him with actress Taraji P. Henson as host of the annual event. Henson, an Academy and Emmy award-winning actress from Fox’s series Empire, joined a group of international and local designers to bring attention to the talented and many times unnoticed talents in the fashion industry.

British Virgin Islands, Taraji P. Henson

Fox’s Empire star Taraji P. Henson in the British Virgin Islands at 2015 Summer Sizzle BVI
Photo Credit: Paul Thomas/Deborah Mitchell Media Associates

Donovan told me by phone four weeks after the event, “Taraji P. Henson added a lot of exposure to the event. A lot of people who came this year were first time visitors, and Taraji’s followers added to the interest. The BVI was a perfect backdrop for the event, and the festival opens up a whole new opportunity for the island.”

2015 Summer Sizzle BVI in the British Virgin Islands, July 23-26

Scenes from the Summer Sizzle BVI White Gala, July 2015
Photo Credit: Top left photo by Ricki Richardson/Deborah Mitchell Media Associates. All others by Debbie Mitchell/Deborah Mitchell Media Associates

According to Donovan, the intimate event drew around 200 visitors with events like the welcoming cocktail party, the White Gala, and a day at The Baths taking place on the East End of Tortola, Beef Island, and Virgin Gorda. I’ve been a longtime fan of the island, over the years visiting my friends Joan and Mario Soncini, who are part-time residents on Virgin Gorda. Joan is the author of the 2007 book An Intimate Portrait Virgin Gorda. But this was my first time to Summer Sizzle BVI.

2015 Summer Sizzle BVI in the British Virgin Islands, July 23-26

2015 Summer Sizzle BVI
in the British Virgin Islands, July 23-26

It was my first time spending time on Beef Island and East End Tortola where several of the Summer Sizzle events took place. Both islands have more people and activity and are very different from Virgin Gorda, which is filled with more nature and secluded beaches. Tortola was the perfect place to have the festivities. Next year, Terry plans to expand the weekend. “Summer Sizzle is about fashion and lifestyle, and next year we want to include health and fitness. We are going to have seminars and workshops. We will be announcing our plan for 2016 by October. The event has a lot of potential to be the St. Tropez of the Caribbean. We have a lot of work to do, but it is possible.”

Have you ever been to the British Virgin Islands and would you travel to the BVI to attend Fashion Week?

Click below to hear Taraji P. Henson tell us why she is ready to move to the British Virgin Islands.

Related Post: Ready4Air (TV) | Why Fox’s ‘Empire’ Star Taraji P. Henson Loves The British Virgin Islands

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Coming up: Ready4Air (TV) Actress Taraji P. Henson talks about supporting Fashion Week in the Caribbean.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | Happy Labor Day | Taraji P. Henson On Fashion Week Caribbean Style | The BVI: A New Home For Fashion Week?

Labor Day Collage

September 7, 2015 | Posted in Social TV | By

Labor Day

Debbie Mitchell celebrated Labor Day at a barbecue with friends in Milford, Pennsylvania.
Photo Credits: Debbie Mitchell/Deborah Mitchell Media Associates

Happy Labor Day, Everybody!

The weekend was beautiful over here on the East Coast, and I celebrated the unofficial end of summer at a magnificent BBQ with friends on Sunday. About 80 old and new friends gathered to eat, drink, and soak up the last few days of summer sunshine in Milford, Pennsylvania. Fellow producer and blogger Lora Wiley-Lennartz opened up her home to us and we had a blast. After three days of prepping, Singing Chef Jackie Gordon, Lora, and I were up to our elbows in food. With a sprained foot on Saturday, I was relegated to chopping duties as I sat, elevated, and iced my injury. Party day not only included delicious food, but also a karaoke singing station, a tequila-tasting bar, and a liquid nitro ice cream station. As I mentioned earlier, the weekend was beautiful and yes, the leaves are beginning to fall from the trees and there is already a nip in the air, but we didn’t care since we ended the season with the perfect end-of-summer cookout.

Related Post: Ready4Air(The Week Ahead) | Wow! My TV Story Got 4,000 Facebook Shares | #PharoahtogaDay: At The Travers With American Pharoah | ‘Squashing Beef’: Developing A New Show

Summer Sizzle BVI

Scenes from 2015 Summer Sizzle BVI. Clockwise from top left: DMMA producer Debbie Mitchell with Steven, a model featured at the Summer Sizzle BVI Global Glamour Runway Fashion Show: Terry Donovan, CEO and Executive Producer Signature by Terry Donovan Events; a boat on the BVI; and Fox’s Empire star Taraji P. Henson
Photos by Paul Thomas and Debbie Mitchell/Deborah Mitchell Media Associates

Another sure sign of the end of summer is the start of New York Fashion Week. The week-long festivities roll into town later this week starting on September 10 and run through September 17. While I love the excitement of Fashion Week being in the nippy weather of New York, I had just as good a time watching new designers showcase their creations on the catwalk in the hot Caribbean sun.

This week on Ready4Air (Lifestyle), Terry Donovan, the brains behind the fashion and lifestyle event Summer Sizzle BVI, talks about his dream of making the British Virgin Islands the Caribbean destination for Fashion Week.

Debbie-Taraji-FullSizeRender-715x1024

Producer Debbie Mitchell with Fox’s Empire actress Taraji P. Henson in the British Virgin Islands at 2015 Summer Sizzle BVI
Photo Credit: Paul Thomas/Deborah Mitchell Media Associates

Also, this week on Ready4Air (Lifetstyle), we hear from Academy- and Emmy-nominated actress Taraji P. Henson. Henson hosted the 2015 Summer Sizzle BVI Global Glamour Runway Fashion Show for the first time this year. Taraji talks exclusively to DMMA about falling in love with the British Virgin Islands and putting her name behind the Caribbean’s fashion and lifestyle weekend.

Related Post: Ready4Air (TV) | 5 Minutes With Fox’s ‘Empire’ Star Taraji P. Henson: What Would You Ask Her?

SEO

A few basic SEO principles can make a difference and increase any business’s website traffic. Photo Credit: Johnny Blaze via Creative Commons

And finally, blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered to meet with brand representatives and attend sessions to hone their online skills. Sheryl Simonitis, vice president of marketing at Noodle, a destination education website, shared a few SEO tips that any entrepreneur can use.

This week on Ready4Air (Brands and Bloggers), we’ll discuss some basic principles that can increase your website traffic.

Thanks for stopping by and stay tuned.

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Coming up: Ready4Air (TV) The British Virgin Islands: A New Fashion Destination

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Culinary Cues) | Bone Broth: America’s Powerful New Superfood (REPOST)

veggiesoup

September 4, 2015 | Posted in Culinary Cues | By

bone broth

Mushroom soup made with bone broth.
Photo credit: Ariane Resnick

First published on March 13, 2015

By Ariane Resnick

Bone broth is a fairly new health trend, but it is one of humanity’s oldest foods. For as long as we have been cooking meat, we’ve been boiling the bones with water afterward. While there are many health benefits of well-sourced animal products, there are even more from bone broth. Rich in collagen, gelatin, amino acids, CLA, and Omega 3, and useful for healing ailments including inflammation, sports injury, cellulite, leaky gut, and IBS, the broth of grass-fed and pasture-raised organic animal bones is America’s powerful new superfood.

Often confused with soup stock, bone broth is the result of boiling animal bones with water for far longer than one would for stock, and without the need for a bouquet garni. With many hours of simmering, the taste and health benefits of onions or carrots would be long since lost, though you can certainly add them after. You need only to add a small amount of salt and some apple cider vinegar to help pull the minerals out of the bones, in addition to bones and water.

If the process sounds familiar to you, you may already be familiar with an ethnic version of bone broth. In Jewish culture, long-boiled chicken soup is a common cure for colds and lovingly referred to as “Jewish penicillin.” Asian cultures consume “long-life broth” to promote longevity, and nearly every native group worldwide has their version. However, it is only in the past year or two that bone broth has gained popularity in America, fueled both by the Paleo diet movement and the opening of bone broth cafes in major cities.

Related Post: Ready4Air (Culinary Cues) | The Almonds of Provence

bone broth

Vegetable soup made with bone broth.
Photo credit: Ariane Resnick

The benefits of bone broth are manifold, but they can only be obtained from properly sourced bones. If you boil factory-farmed conventional bones, you will be concentrating the pesticides the animals are fed, the hormones and antibiotics they’re given, and all of their inflammatory conditions. Bone broth is only useful if made with grass-fed, pasture-raised, and organic bones. That said, all types of bones are good for broth, from chicken carcasses to pig’s feet to lamb shanks. You can use one, or a mix, and should choose whichever animal’s flavor you most prefer. You can use either leftover cooked bones from a meal you’ve made, or buy them specifically to make broth.

My ratio for making bone broth is a simple one: 1 pound of bones to 1 quart of water, with 1 teaspoon of salt and ½ tablespoon of cider vinegar. If you are using raw bones, the taste will be improved by browning them first in the pot, but that isn’t necessary. Bone broth is cooked for 2-3 hours in a pressure cooker, 12-24 hours on the stovetop, or 24-48 hours in a slow cooker. After simmering for the right duration of time for your cooking method, cool and strain out the bones. You can increase the ratio to make any amount of broth, and it freezes very well; make sure to chill it thoroughly first. The fat that collects on top once the broth is cold is nutrient-rich and can replace butter or oil in other recipes. It can be used as a warming drink, a base for soups, or to replace water when cooking grains or legumes. I have 50 recipes for everything from stews to tonics using bone broth in my upcoming book, The Bone Broth Miracle, which will be released late this spring by Skyhorse Publishing. However you choose to use it, bone broth is a simple, delicious tool for wellness.

Related Post: Ready4Air (Culinary Cues) | Going Vegan Is A Joy With A Farm-To-Table Menu

Ariane Resnick

Chef Ariane Resnick
Photo credit: Chris Bacarella Photography

Ariane Resnick is a private chef and certified nutritionist who specializes in organic farm-to-table cuisine and creates indulgent, seemingly “normal” food out of impeccably clean, whole food ingredients. She has cooked for celebrities that include Gwyneth Paltrow, Chris Martin, Matt Groening, Lisa Edelstein, and Jeff Franklin, and has been featured in media such as Well + Good NYC, In Style, Star, Goop.com, food.com, Huffington Post, Refinery29.com, Muscle & Fitness, Men’s Fitness, and Food Network’s Chopped. She is also a survivor of late stage Lyme Disease and chemical poisoning, and recovered holistically from both. When not crafting beautifully presented tasty dishes that accommodate just about any dietary restriction, Resnick consults clients and chefs on wellness and nutrition, and provides hands-on instruction for simple ways to cook more healthfully. Her first book, The Bone Broth Miracle, will be released late this spring by Skyhorse Publishing.

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Thanks, Ariane!

Coming up: Ready4Air (TV) The British Virgin Islands: A New Fashion Destination

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) | #TBT Why You Need An Exit Strategy For Your Business

exit sign

September 3, 2015 | Posted in Brands and Bloggers Connect | By

exit strategy

When you start your business, have a plan for how you want to exit or transition from it.
Photo Credit: Chris Griffith via Creative Commons

First published on Entrepreneur.com

On August 3, 2015

What are your long-term and short-term goals for your business?

Veteran entrepreneur Celeste Hilling, CEO and founder of 10-year-old lifestyle company Skin Authority, stumped me with this question a few weeks ago, but she definitely left me with something to think about. When I started Deborah Mitchell Media Associates a few years ago, I was primarily concerned about getting it up and running, but Hilling explained that an exit strategy should be a part of every business plan.

“At the start of your venture, have a plan for how you want to exit or transition from the business. This will help you be clear in your focus, share a clear vision for your staff, and navigate times when you are confused,” Hilling says. “You can use the end game as your compass. Does this decision put you within reach of your end goal? Do you want to sell the business to a public company, use it to produce cash for your lifestyle, or create a legacy for your children’s future? This decision will help direct your path in channels, distribution, brand profile, partnerships, media, etc.”

Related Post: Ready4Air (Brands and Bloggers) | #TBT 3 Luxuries I Left Behind When I Became an Entrepreneur

It turns out, without a detailed exit strategy, I have been working harder, not smarter, with no real plan for the end. Over the years, I have made several changes in terms of the vision for my business, an evolution that is not uncommon.

“This is very normal. Laura and I started DigitalFlash about five years ago and have narrowed the focus many times over the years,” says Sara Walker-Santana, co-founder of the digital agency DigitalFlash. “In the beginning, you want to say ‘yes’ to everything, but over time you realize this can hurt your business more than help it.”

Saying yes to everything is often tempting, especially when you are trying to grow a business. But saying no and offering a defined set of services could be a better route to go.

Walker-Santana says that “finding the one or two things your company excels at and that you enjoy doing, most of the time, is the way to go. You and your clients will be happier.”

Need help refocusing your business? Consider hiring a business coach and explain that you are interested in also developing an exit strategy for both the short and long term. In the meantime, Hilling shared a few tips for any business person planning an exit strategy:

1. Reassess your business.

Have a six-month plan. Again, what is the end goal for your business? Do you want to sell it or go public? With your exit strategy in mind, reassess your business every six months.

2. Is your goal still relevant?

As social media and technology make data available in real time, the business landscape is quickly changing. Are all of the indicators driving toward your end goal? What has changed? Is your goal still relevant to the competitive landscape?

3. How is your brand appeal?

Test your customers, suppliers, and partners for their perceptions of your brand and standing. Use the data you collect as input, but factor in your gut perceptions and perspective for the final decision.

Related Post: Ready4Air (Brands and Bloggers) | #TBT Hey Loudmouth, Keep It Down! The 4 Most Annoying Cell Phone Habits

“There’s nothing quick about being an overnight sensation. However long you think it will take, double it. Whatever cost you think, double it,” Hilling says. “Don’t be surprised that it will take you at least five years, eight to 10 years on the average, to get to the end game. Make sure you have staying power in both cash and positive motivation.”

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Coming up: Ready4Air (TV) 2tvchicks: Ahhhh, If Only

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (TV) | 2tvchicks: Just Another Day At The Beach

2tvchicks

September 2, 2015 | Posted in Social TV | By

2 TV Chicks logo

By 2tvchicks

It was vacation. It was supposed to be fun and relaxing, right? Well, not on this day. I was up early with kids. The sun was shining bright, and I couldn’t wait to hit the beach. Our beach house was filled with friends. What could be better? It was 9:30 a.m. and time to get the kids ready. I was the early bird; the rest of the house took their time, but I couldn’t wait. I love the quiet mornings on the beach: not too crowded yet, still a little chill in the air, waves crashing, and the smell of the ocean. So, let’s do this, kiddies!

I tell my sweet, precious 4-year-old it was time to get dressed, and all hell broke loose! “I am not going to the beach. I am not putting my bathing suit on! NO! NO! NO!” she screamed. I calmly told her to lose her attitude and get moving. Her response–she kicked me in the stomach! Yes, you heard me right. My sweet little girl kicked me so hard it nearly knocked the wind out of me. I was enraged. I have never hit my children. I don’t believe in spankings or that type of punishment. (I know everyone has their own way. This is mine.) BUT I wanted to smack the shit out of her, I was so angry! I walked out of the room and stood in the doorway and told her she could not come out until she calmed down.

I stood there in tears. She was screaming. A tantrum like nothing ever before had ensued. My H came to my rescue, but I asked him to wait so I could handle it. My H is the most patient and calm human being I know. Opposites clearly do attract. She started screaming for daddy. In my head, I was laughing to myself. “Daddy can’t help you now, girlfriend. You’re mine!” It continued for 30 minutes. My dear friends tried to help, but I was determined to stand my ground and teach her a lesson. She cannot behave this way, I thought. OMG! This is crazy! I just want to go to the beach! I’m missing valuable tanning time! Forty-five minutes later and several attempts to calm her down, I was having no luck. I was sweating, crying, angry, upset, and felt like the worst fucking mom ever!

H finally said, “Babe, let me take over.” So I thought I would take this opportunity to bond with my 8-year-old guy. I said okay to H and asked my little man if he wanted to join me at the beach. We packed up the beach buggy with half the house, and all of the supplies we’d need for the day and I attempted to be super-mom now. I dragged, pushed, and pulled this 90-pound buggy, what felt like a mile, to the water. We made it! Just the two of us. I thought, “Okay, this day is going to turn around.”

Related Post: Ready4Air (TV) | 2tvchicks: One Perfect Moment In The Morning

No more than five minutes later, after I unloaded the chairs, toys, snack bag, umbrella, blanket, towels, and tent, my son says, “I’m bored!” I said, “Okay, let’s build a sand castle.” His reply? “Nah.” I said, “Let’s collect shells.” “Nope.” “Let’s go boogie boarding!!!” I declare. (I hate swimming in the ocean by the way but would do anything at this point to make this child happy.) “No!” he says. “When are our friends coming? This is boring!” My vision of playing and bonding alone with my 8-year-old was being crushed right before my eyes. What was happening? Did both my kids hate and loathe their mom? OMG! I wanted to run in the ocean and drown myself at that very moment! (Don’t panic, I didn’t really want to drown myself, but it sounded like a good idea at the time.)

I was devastated. Some vacation. Did I mention it was only day two? Then my little guy asked if we could go back to the house. I wanted to cry! I said, “I just lugged our stuff up here and we are not leaving!” “Mom, this is so boring, can we please go?” And then I did what I had never done before and said, “Go ahead! But, I’m staying.” He looked at me in disbelief. Was I really allowing my little guy to venture home alone? But then he turned around and started walking back to the house. I didn’t really think he’d leave me! I frantically texted my H to meet him so he wasn’t “really” walking home alone, and then I cried.

H called and told me he had both kids, and my little princess was calm. He said he was going to stay at the house so I could have some much needed alone time. What? Alone time? I thought I was on a family vacation! It was sweet of him and he was so concerned about how sad I was, but now I felt worse. I tried to breathe and enjoy this “alone time,” but I kept looking back waiting and watching for my crew. I wanted to run away. Go home. Pretend this stupid fun family vacation idea never happened. I was an awful mom and my kids hate me. That was my thought for the next hour. I sat there alone on the beach with monster trucks, shovels, and 10 chairs for what felt like an eternity. I didn’t want to be alone. I work so much and never spend quality time with my kids and now this!

An hour-and-a-half later, I was awakened by a kiss on my cheek. I somehow managed to drift off to sleep (probably because I was totally hung over), but when I woke up, two little people were standing over me. “Sorry, mommy,” they said. My little guy kissed me again then ran to play with his friends, and my little girl (the little monster from earlier) hugged me tighter than ever before and then asked if I wanted to go collect shells with her. My girlfriends rallied around me, giving me looks of support and the I-so-know-how-you-feel-right-now look. It was going to be okay, I thought. A little hiccup in my plan for the perfect day at the beach, but I am happy to report the rest of the week went much smoother. Don’t get me wrong, there were tantrums and fights and whatnot, but we survived, and we enjoyed.

Related Post: Ready4Air (TV) | 2TVChicks: Disney World, The Most Magical Place On Earth

2tvchicks

We are Blondie and Red, two moms who leave our children at home and come to the television set of a national talk show and transition to the role of producers. We have a lot of love, a lot of guilt, and a lot of great stories to share that we know every fierce and fabulous working mom can relate to. Some call it bitching. We call it bitchin’! Read more about us at 2tvchicks.com.

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Coming up: Ready4Air (Brands and Bloggers) Why you need an exit strategy for your business

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (TV) | Talking Program Development With Co-Creator And Executive Producer Samson Styles

Samson Styles, TV Personality, Executive Producer, Co-creator, Writer 
Photo Credit: Cameron Dennis

September 1, 2015 | Posted in Social TV | By

Squashing Beef Co-Creator and Host Samson Styles on set. Photo Credit: Saint Laz.

Squashing Beef Co-Creator and Host Samson Styles on set.
Photo Credit: Saint Laz

The program development process has never been easy, and it takes a lot more than a good idea to get a show on air these days. But a good idea is definitely the first place to start. Over the years, I’ve tried to develop and sell a television show–as a matter of fact, I am still at it–and nothing has gotten the green light. Yet. Today, we get to hear from television veteran Samson Styles, who closed the deal when he co-created and sold the show Squashing Beef. We’ll start with his interview, but definitely check out the trailer at the end of the post and tune in to the show in mid-September.

Samson, your new show is Squashing Beef and it premieres in mid-September on BET.com. What is the premise of the show and how did you come up with the idea?

My new show, Squashing Beef, is a reality show that deals with real street conflicts and resolutions. We find people with real beef, mostly from communities where calling the police is never an option. These people usually handle conflicts on their own, which in most cases ends in violence. I came up with the concept along with Todd Tucker (the husband of Kandi Burruss from The Real Housewives of Atlanta) more than five years ago. What inspired the idea for the show was a real beef that I squashed between me and one of the guys that almost fatally shot me back in the day. We squashed the beef and started speaking at youth detention centers together to help curb the violence with the youth. Todd and I figured we should take my journey on the road and do a show that helps people resolve their street beefs. My street credibility made for the perfect mediator.

You are the co-creator and the star of the show. How challenging is it to wear both hats?

Being the co-creator, executive producer, writer, cameraman at times, and the editor can be a bit challenging, but I’m kind of used to it. Since 2010, I’ve adapted the skills of being what the industry calls a turn-key. That means that I’m a one-man band. I shoot, edit, produce, write scripts, and put the camera on a tripod and shoot my own stand-ups.

Is this the first show you have developed and taken to air? What was the development process like?

Throughout my career, I have developed and produced many documentaries for TV, so I know about making deadlines and staying on budget. But this is the first reality type of web series that I’ve ever done. The development process for this show has many elements. It’s a mixture of the technical savvy that comes with TV production mixed with the street smarts and credibility that’s needed to pull it off.

Related Post: Ready4Air (TV) | The “Real” In Reality TV: Here’s What It Takes To Be A Reality Show Producer

Squashing Beef, a new web series on BET.com premiering in mid September. Co-created by Samson Styles

Squashing Beef, a new web series on BET.com premiering in mid September. Co-created by Samson Styles

How important is it to get sponsors for a program? Explain the role of sponsors for a show.

Well, sponsors are extremely important because without sponsors you can’t pay the bills. But sponsors can also dictate the direction of your art, which can dilute the authenticity. In some cases, it’s best to create the content you feel in your heart and if the public loves it and it generates good traffic, then the sponsors would come anyway because the numbers are there. That’s the beauty of the web. You can test content without worrying about sponsors at first.

Years ago, producers could sell a show idea on paper. Is that still possible or is having video of the idea key?

I got my first deal on a documentary I did almost 10 years ago called Brooklyn Girls Fight Club–which is now airing on Pivot TV and is available for purchase on Hulu and Amazon–by having a good, visible trailer. If I had only had the idea on paper, I don’t think it would have been as effective. Scripted features and series still have the ability to get picked up without visuals, but if they can see a pilot or trailer along with the script, your battle for funding becomes less challenging.

For anyone reading who might want to develop a television show, what three tips would you give them?

1. Don’t do what everyone else is doing. Think outside the box. Develop content that has never been done, or do it in a way that is extremely unique.
2. Make sure you copyright and register your show before taking any meetings or even discussing your show. Some people in this industry will steal your ideas if your paperwork isn’t on point.
3. Keep your passion, don’t get discouraged, and get used to hearing the word no. All you need is that ONE yes that will change your life.

Thanks, Samson!

Related Post: Ready4Air (TV) | With The Clock Ticking, Producers Prep On Show Day

Samson Styles

Samson Styles: TV personality, executive producer, co-creator, writer
Photo Credit: Cameron Dennis

Samson Styles is a writer, producer, and correspondent for news specials and documentaries at BET. Currently, he is the executive producer and co-creator of Squashing Beef, which will air in mid-September on BET.com.

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Coming up: Ready4Air (TV) 2tvchicks: My Boy, A Mother Cherishes One Special Job

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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