Repost | Ready4Air (Brands and Bloggers) | Christmas In August With 2014 Sweet Suite Swag

Elf Magic- Sweet Suite 2014

December 24, 2014 | Posted in Brands and Bloggers Connect | By

 

 Blogger Bash - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Blogger Bash – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

By Nay Ayache

After going through a house move with my family, I assure you that I had no interest in opening another box ever again. So when the UPS guy showed up at my doorstep the other day with another huge, unexpected box, I was surprised. When I opened it, it was filled with dozens of toys and games. It was a swag box courtesy of the 2014 Sweet Suite Biggest Night of Play! sponsored by TheBigToyBook.com that had been sent to me by the very thoughtful Debbie Mitchell (Debbie had been a speaker at the annual Blogger Bash conference in July). At that moment, I knew it was going to be Christmas in August for my boys, Zack and Andrew, who are four and two years old. I was right, because when they saw the colorful pile of toys on the kitchen table, they dived in and had a blast!

Elf Magic- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Elf Magic- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The first thing that caught their eyes was the Elf Magic package, which contained a book, a plush elf, and paper snow. The prank-playing elf is a big deal for my kids, so much, in fact, that nine months after Christmas, he’s still a trending topic at the dinner table. A lot of bouncing and screaming happened as I unpacked it. I will at some point hide the book and maybe bring it back in November. But right now, that elf is firmly hanging by a foot from the toy box, and if I take it away they won’t stop complaining. I’m not enough of a masochist to put up with their complaining if I make it disappear.

Related Post: Ready4Air (Brands and Bloggers) | Summer Fun Meets Social Good At Blogger Bash 2014

Creativity  Can- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Creativity Can- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

My favorite toy was the Creativity Can by Faber-Castell. I liked the fact that it doesn’t contain instructions, and that the included picture was a mere guide to what the children could do. Andrew lost interest quickly, but Zack enlisted the help of his older cousin to finish up the figure. The project ended pretty badly because the kids spilled glue everywhere, but I’m planning on redoing it with Zack when we have some time alone.

Crayola Markers & Faber-Castell Creayons- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Crayola Markers & Faber-Castell Crayons- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

I don’t know how most moms do it, but I keep all crayons in one container, and I’m not very diligent with enforcing the caps-back-on-when-you’re-done rule, I end up having to replace coloring supplies every few months. The swag box saved me from a much-needed trip to the store with a pretty awesome collection of Crayola Ultra-Clean washable markers and Faber-Castell beeswax crayons. The washable markers are a lifesaver when you have a wall and furniture artist such as Andrew in the house. I was able to effortlessly remove the colors from the walls and the lucite dining chairs with baby wipes, as you can see in the picture above. Priceless!

Faber-Castell - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Faber-Castell – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The Faber-Castell oil pastels are so vivid and beautiful, I’m definitely ordering them online! I know you can’t tell, but this is a drawing of Gollum climbing Mount Doom in Lord of the Rings. Don’t ask.

Sands Alive - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Sands Alive by Play Visions – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Sands Alive by Play Visions is possibly the most enjoyable toy Zack and Andrew have received in a while, and because it allows their creativity to flow freely, they ended up playing with it for four hours. The only issue was that, before I opened the bag, I assumed it was a commercial version of the flour and baby oil mix, commonly known as moon sand. In order to minimize the mess, I poured the contents of the bag in a plastic container on the balcony, thinking I would it hose it down later. Big mistake. The consistency of the “sand” is more like play dough, so I ended up with clumps trapped in the floor and kind of impossible to remove. That was a real “Aaargh!!!” moment, so I brought the kids and the sand back to the kitchen table. Whatever fell on the floor was easily swept after. As for the balcony, I guess I’ll have no choice but to invest in a vacuum cleaner.

Blox + Bits - Sweet Suite 2014.  Photo credit: Deborah Mitchell Media Associates

Blox Bits – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

A while ago, Zack’s daycare teacher asked me to help him practice his fine motor skills at home. I was looking for a toy that wouldn’t involve beads, since Andrew still puts things in his mouth. Getting Blox Bits by GoldieBlox in the box was a blessing: the idea is to creatively use sticks, cubes, and barrels to build structures. While the pieces are still a choking hazard, I found them easier to control than beads simply because they can’t roll off the table. A lot of inserting and focusing is required, and both kids loved it! They actually loved it so much that they requested I bring back the Sands Alive and incorporated the toys together. Even the lid of the creative can was necessary to create the perfect cake!

Related Post: Ready4Air (Brands and Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

Tiggly - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Tiggly – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Now, I’m a firm believer in the iPad and its constructive role in education, so you can imagine how taken I was with the Tiggly. The game consists of four shapes that are used with dedicated tablet apps; I thought it was too much of a baby app, and that, at the level my kids are at, it wouldn’t do much to further their skills and abilities. They did enjoy it a lot though, and there was enough bickering over it that I ended up taking it away. What I did love about it is that, with a household with two iPads such as ours, it’s easy to share the shapes and have fun.

Flower & Leaf Press - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Flower & Leaf Press – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

For as long as I can remember, I have never left the house with my children without them picking flowers for me. Thames & Kosmos’ Flower & Leaf Press lets me keep the flowers neatly under a magnet on the fridge, and was also good practice for Zack’s fine motor skills. I loved that the kit can be replenished with any kind of paper. It doesn’t say so, but I tested it on copy paper, and it was just as good as the reinforced paper provided.

Bananagrams - Sweet Suite 2014

Bananagrams – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The word building game Bananagrams is not for my kids’ age, but like most moms I often adapt toys. While Zack was building his words, Andrew was finding alphabet letters. It also became an occasion to build towers!

Aquabot - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Aquabot – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

For Hexbug’s Aquabot, I gathered my kids and nephews to watch the shark come to life in my huge, water-filled, salad bowl. Unfortunately, and despite my best efforts, the fish did not move, let alone swim. Batteries are included, and there is no mention of a having to replace them, so that was a little disappointing.

What I did not get to take pictures of were my two nephews, ages seven and nine, who came sweeping in my living room and grabbed McFarlane Toys’ Rabbids Invasion Plunger BlasterMinecraft Steve with Diamond ArmorOhio Art’s Polar bear Nanoblockand Ninja Turtle action figure by Playmates Toys, in addition to a couple more toys. They are clearly a big hit with the boys because I’m not even allowed to look at them.

As for the more girly toys, I saved them for my nieces on Christmas.

Thank you, Blogger Bash and Sweet Suite, for bringing us Christmas in August!

###

Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

Read More...

Ready4Air (Brands and Bloggers) | Last-Minute Chic Holiday Essentials

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

December 23, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

 

Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

 

By Dorcia Kelley

DINNER IS SERVED
1. Start with solid-colored napkins in bright hues or metallics. This Thanksgiving, use orange or silver table napkins from Westelm or Marshalls.
Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

2. Napkin rings are great because they don’t take up storage space and you can have fun with them. Try Jayson Home agate napkin rings or Jonathan Adler napkin rings, which can also be used as place cards.
3. Go with an all-white table setting to create a clean look.
4. Line the center of the table with fresh flowers in mini glasses.
5. Use neutral placemats or natural elements as chargers.
DRINK UP
6. Start with Champagne. Crate & Barrel acrylic wineglasses are simple and unbreakable.
Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

DESSERT IS READY
7. Serve dessert on the island in your kitchen. I never want guests to help clear off the table, so I invite them into the kitchen for dessert and coffee. This allows them to interact with other guests more freely.
###
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

Read More...

Ready4Air (The Week Ahead) | Last Minute Chic Holiday Essentials | Christmas In August | Holiday Wines And Spirits

xmasdebbie

December 22, 2014 | Posted in Brands and Bloggers Connect | By

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

 

Well, our team is getting ready to unplug for the holidays, and we hope you are, too. I know it’s going to be a busy week as folks try to get of town, handle their last-minute shopping, or just prepare to unwind for the next few days. Our posts this week are a combination of new and older ones that we’ve shared before, but we know you’ll enjoy reading them again.

 

Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

 

 

If you are a last-minute shopper or have just been too busy to get into the holiday spirit, interior stylist Dorcia Kelley has a few ideas and leads for brands to help spruce up your holiday decorating on a budget.

This week on Ready4Air, “Last Minute Chic Holiday Essentials.”

Related Post: Ready4Air (TV) | Reporter Go-To Stories For The End Of The Year

 

Photo credit: Deborah Mitchell Media Associates

Photo credit: Deborah Mitchell Media Associates

 

 

Christmas came early for a few kids thanks to the BigToyBook’s Sweet Suite event and box that was sent to anyone who attended last August. I sent my box to team member Nay Ayache who has two little boys. When they opened the box, Nay says Zack and Andrew went crazy. Filled with all types of toys, games, and apps, there were enough toys to play with in August and to keep for later in the year.

This week, we repost Ready4Air (Brands & Bloggers) | Christmas In August With 2014 Sweet Suite Swag.

Related Post: Ready4Air (Brands and Bloggers) | Blogger Bash And Sweet Suite 2014: Getting The TV Message Across (VIDEO)

 

2013 NYCWFF Taste NY Brunch Photo Credit: Debbie Mitchell

2013 NYCWFF Taste NY Brunch
Photo Credit: Debbie Mitchell

And, finally, a holiday toast isn’t complete without some form of bubbly. Whether you are hosting a party or looking for a good gift idea, this repost will have a little bit of both. In 2013, I attended the New York City Wine and Food Festival “Grand Tasting Event” and found a few good bottled ideas for holiday gifts.

In this week’s Ready4Air (Culinary Cues), it’s “Wines and Spirits – Drinks On Me!”

The team at DMMA (Nay Ayache, Alexis Trass Walker, and I) wants to thank you for your support, and we are wishing you and yours the happiest of holidays!

 

###

Coming up: Ready4Air (Brands and Bloggers) | Last Minute Chic Holiday Essentials 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

Read More...

Ready4Air (Brands and Bloggers) | Creating Your Brand’s Storyline: A Few Tips From TV And Movie Pros

RealityTV1-2

December 16, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Photo Credit: Deborah Mitchell Media Associates

Photo Credit: Deborah Mitchell Media Associates

Whether you are writing a blog or producing video for television or online, content is king. Nothing makes better content than a good story, and everybody–including individuals and brands–has a story. Storytelling is an art, and with brands competing for the short attention span of audiences online and on-air, the story always needs to contain a few key elements. It should be compelling, informative, and entertaining. So if you’re thinking about telling your story off- or online, here are a few great tips I’ve picked up in the last year from successful on-screen professionals who know how to tell a good story:

Mob Wives New Blood - Season 4

Mob Wives New Blood – Season 4

Authenticity is key. Unlike the popular perception, most reality TV show producers do not encourage fake storylines. According to Jenn Graziano, executive producer of the highly successful show Mob Wives, the key to creating the constant action is to be selective with the life events that are followed on the show. She says, “Our commitment to honest, true storytelling has always remained the same across all seasons.”
Brands finding authenticity. A business can learn a few lessons from that. Instead of creating gorgeous scripted videos, they can find their stories in their corporate culture. Employees who run in marathons, volunteer in soup kitchens, or give back to the local community are creating great content for a brand to engage its audience more in a Facebook conversation. It personalizes a brand and makes the people behind the product more human.
Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen
Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Build the anticipation. In a recent interview with Arise On Screen host Mike Sargent, Beyond the Lights writer and director Gina Prince-Bythewood highlighted the most important element in successful storytelling. She believes that “a good story is one that I’m listening to and makes me want to know what happens next.”
Build the anticipation for a brand. This is a crucial point, since oftentimes there’s a very small window of opportunity to keep a viewer interested. During a television commercial or YouTube video, the viewer has the option of skipping the ad after five seconds. In those crucial few seconds, the brand has to try to get as much of the message through so that it reaches viewers, even if they choose to skip it.
Steven Ramey, Senior Producer Arise America for Arise News Photo Credit: Debbie Mitchell/ Deborah Mitchell Media Associates

Steven Ramey, Senior Producer of Arise America for Arise News
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Be concise in your story. Steven Ramey, line producer at Arise On Screen, has the delicate main task of time management on the show. He’s a fan of brevity, and his favorite saying is, “If you want to say something, have something to say.” He’s right! Just because TV shows and commercials have to be an exact length in order to fit in regular programming does not mean that online videos don’t have time constraints. A bored viewer is less likely to watch a video again if it goes on endlessly and aimlessly.
Brands, be concise. The essence of a message is all that matters, and any unessential elements to your story should be edited out. According to Steve, “It’s better to say something short and meaningful than to fill a lot of hot air that doesn’t mean anything.”
Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

 
Appeal to your viewers’ emotions. As a media and television consultant, Lyndsay Christian knows how to put the best of both worlds in her stories. Her advice is to appeal to to a viewer’s heart: “Start with the subject, build out the story, and end with the subject. What is the story you’re trying to convey? What is he or she experiencing? How is the subject feeling? Write vividly to express those emotions.”
Brands know and appeal to your consumers. A business that connects with its audience on an emotional level is more likely to create brand loyalty because the stories it tells are not about the sale or even the present. The best videos are the ones that recognize the past and look forward to the future, giving meaning to their journey with their customers.
Businesses put a lot of effort and money into cultivating a brand image, so make sure your message has the meat, the heat, and an angle. Making a great video requires a great story, and in a social world, the story has to be real, vivid, and to the point. Before hunting down the best director for the next commercial, ask this question: Does my brand make a difference or change lives? If so, these are the stories that will captivate the hearts of your audience and motivate them to share what they see.
 ###
Coming up: Holiday Gourmet Delights from Munich’s Dallmayr Market
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

#TBT | So You Want To Be On TV: Look! More Brands And Bloggers Are Connecting On TV

Photo-of-Mary-Hitchings-300x225

December 4, 2014 | Posted in Social TV | By

When I recently saw the new Sears Connecting Flights blogger holiday campaign, I smiled and then laughed out loud.

Yes, it’s a funny commercial, but more importantly, I was tickled to death to see bloggers as key characters in the ad campaign because only a few years ago bloggers were known as geeky folks who sat behind computer screens writing random thoughts. Now, bloggers are on mainstream television selling products or talking about their blog!

Related Post: Ready4Air (Brands & Bloggers) | Dear Brands, Bloggers Want You To Know

This is a big deal.

Obviously a lot has changed. Advertisers, brands, and television shows are waking up to the value and influence of bloggers. We now see bloggers as pitch people, experts on television panel discussions, or as the go-to person in the front row of several new talk shows such as Katie Couric’s new talk show, Katie.

While there is a good chance the bloggers portrayed in the Sears Connecting Flights campaign are actors, it’s still cool to see that bloggers matter enough to garner a mention. Nice job, Sears! This means that on some level, brands are paying attention and realize the importance of connecting to bloggers.

We’ve invited many of you to create videos on your YouTube channel as a way for us to put you in our Blogger Spotlight–a cool way for brands to get to know you. Guess what? You are doing it! The videos are coming in.

Mary Hitchings, creator of the blog Raising Dick and Jane
Photo courtesy Mary Hitchings

TBC just received a great video for the TBC Blogger Spotlight. Blogger Mary Hitchings is author of the blog Raising Dick and Jane. She credits The Blogger Connection group with helping her fine tune her new blog. Mary’s You Tube video is her first one, and she submitted it to us to be featured in the Blogger Spotlight.

Yeah Blogger Connection group, and good job on the video, Mary!

Another TBC blogger, Vicki Winters, continues to connect with brands via YouTube video and The Vicki Winters Show. The last time we saw Vicki, she was reporting from the aftermath of Hurricane Sandy. During the disaster, she found time to thank one of her favorite brands, Coleman Cooler, a brand Vicki found she could rely on in good, bad, AND disastrous times.

Don’t stress out about creating a video. Keep it short and simple. Mary’s debut video time of two minutes and 50 seconds is great for The Blogger Spotlight. It is also good to make it shorter, anywhere between two minutes and two minutes 30 seconds. Sitting in front of the camera talking about yourself, your blog, and one or two of the brands you like is also a great idea.

Related Post: Ready4Air (Brands & Bloggers) | Choosing The Right Bloggers For Campaigns

When you feel more confident in front the camera, you will get fancier with your videos and add a few more elements. You may even begin moving around during the taping. But for now, take baby steps, practice, and get ready for your television close-up!

Here blogger Vicki Winters says a BIG thank you to Coleman Cooler.


###

Coming Up: DJ Fulano on Ready4Air 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Culinary Cues) | Punta Cana, Dominican Republic: So Nice I Visited Twice

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

November 28, 2014 | Posted in Social TV | By

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

I hope everyone had a fabulous Thanksgiving!

I am back in Punta Cana in the Dominican Republic. The last time, I was at Luxury Bahia Principe Esmeralda Don Pablo Collection. The meals were fresh and filled with island flavor. So what’s on the menu for the holiday weekend?

Stay tuned…

Related Post: Ready4Air (Brands And Bloggers) | A Hotel Bumps It Up A Notch: From Grand To Luxurious (VIDEO)

###

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Luxury Bahia Principe Esmeralda Don Pablo Collection Photo Credit: Debbie Mitchell and Deborah Mitchell Media Associates

Luxury Bahia Principe Esmeralda
Don Pablo Collection
Photo Credit: Debbie Mitchell and Deborah Mitchell Media Associates

 

###

Coming Up: 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | Holiday Brands | Gimme The Mic: Recovering From A Bad Read | Culinary Cues In Punta Cana

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

November 24, 2014 | Posted in Brands and Bloggers Connect | By

Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

It’s a short work week for most people as we gear up for another Thanksgiving celebration. As we prepare to gather with loved ones–whether they be friends or family–let’s take a few minutes to give thanks for the big and small things in life.

This week on Ready4Air, we are also looking forward to the holidays. Bloggers are working to fulfill holiday campaign assignments for brands. Brands are working overtime to make sure their products land on your holiday shopping list. When it comes to getting into the holiday mood, stylist Dorcia Kelley has a few brand names that can get you into the holiday spirit without breaking the bank. Kelley believes that “decorating with chic essentials that can go from one holiday occasion to another–let’s call them decorations that are transferable–is the best solution for anyone on a budget.”
This week in Ready4Air (Brands and Bloggers), guest contributor Dorcia Kelley shares a few tips on how to decorate on a budget during the holidays.
Voiceover Artist Bob Hennessy

Voiceover artist Bob Hennessy

Voiceover auditions are available all year round. When it comes to voiceover work, anything can happen to spoil a good read, and in most cases, you won’t get a chance to do it over. Voiceover professional Bob Hennessy has written for Ready4Air in the past for our voiceover series Gimme The Mic. This week, he’s back with a few tips on ways for anyone to recover from a bad voiceover read.
Luxury Bahia Principe Esmeralda Don Pablo Collection Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Luxury Bahia Principe Esmeralda
Don Pablo Collection
Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

And finally, in this week’s Ready4Air (Culinary Cues), we continue the Thanksgiving celebration with food when we take a look back at a few bites from my recent trip to Punta Cana in the Dominican Republic. I was there in September and found myself surrounded by lots of fresh fruits, fish, and flavorful desserts at the Luxury Bahia Principe Esmeralda Don Pablo Collection. I’m back there for Thanksgiving and can’t wait to see what they are serving up this time.
Stay tuned and Happy Thanksgiving!
###

Coming up: Decorating Brands For The Holidays

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | An Unhappy Customer Fights Back

image6

November 19, 2014 | Posted in Social TV | By

image6

By Michelle Lynne Madar

For over 26 years, my family has banked with People’s United Bank. Once I was born, they started my first savings account. At the age of 17, I started working a part-time job and decided to open up my first checking/savings account with them. We have always trusted them with our money, but that trust is gone, and I will no longer be banking there.

For the past four years, People’s United Bank has been stealing my money. They claim they sent a letter once I turned 18 that there would be a five-dollar fee each month, but we never received any letter! If we had, we would have immediately transferred the money to my other account and closed that one. In October, we received a letter from them saying that we “may have overlooked this overdraft…and request that you make an immediate deposit in the amount of $1.70.”

ARE YOU KIDDING ME? We owe THEM money?

Related Post: Ready4Air (Brands And Bloggers) | A Buggy Situation: “What Would You Like Us To Do To Resolve This Situation?”

After some digging, my mom discovered that the account had $267.29 before my 18th birthday. They refuse to refund my full amount.

To some people $267.29 might not be a lot, but for me it is! This $267.29 could be one month of my college loan payment. It could be 3/4 the cost of my monthly Metro North Railroad ticket. It could be the cost of the repair on my car so the maintenance light will finally turn off. $267.29 is a lot of money for a 22-year-old college graduate, whose paycheck mostly goes toward student loans.

image2

Over the years, when asked if I liked my bank, I always said yes and referred friends to People’s United Bank. Looking back on that now, I feel like an idiot.

Make sure you monitor your child’s account at least once every month. When you have a passbook account like I did, you don’t receive a monthly statement like you would for a regular savings/checking account. Use this as a learning experience to teach your children the importance of knowing what they have financially. My account was started long before I knew what a bank was, and if I knew what I had, I would have been more likely to want to know more about where my money was.

image3

Before your children turn 18, sit down with them and decide what to do with their money. Will it go toward college tuition? Or will it be used so they can enjoy some time away from studying with their new college friends? They can even decide to use it to open a new “adult” bank account. Just make sure that this discussion happens before their birthday, or you might be losing all that hard-earned money.

Related Post: Black Friday: No Lines, I’m Online With #PersonalShopper by Shop Your Way From Sears

Always read the fine print, and make sure you get all your questions answered before starting a new account for your child. If you find yourself in a predicament like mine, go back and reread the terms and conditions, and you might find that you’ve been right all along. Banks like to take advantage of those who don’t know what’s going on. In my situation, they claimed they had the authority to charge a five-dollar fee each month once I turned 18. My dad and I went back and reread it and nowhere in their terms did it say anything like that, so I’ll be fighting for the rest of my money.

 

Michelle Lynne Madar

Michelle Lynne Madar

Michelle Lynne Madar is the production assistant for Arise On Screen. A theater and film enthusiast, she spends her free time freelancing for various shows and film festivals. Knowing what she wanted to do from a young age, she completed her Bachelor of Science degree in Digital Film & Video Production in only three years so she could get started on her dream. You can follow her on twitter @MichelleLynne41.

 ###
Coming Up: Ready4Air (TV) | You’re Never Too Old for an Internship 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Brands And Bloggers) | Buppy Hipster’s Tips for Self-Published Authors

BuppyHipster

November 6, 2014 | Posted in Social TV | By

 

Smartphone_Tablet_Libreria

Print-on-demand technology has put the dream of having a book in the marketplace within the grasp of a growing number of new, self-published authors. One of the greatest print-on-demand success stories to emerge is Fifty Shades of Grey, which first appeared as a self-published e-book before becoming a global bestseller and highly-anticipated Universal Pictures/Focus Films release.

But before there is a bestseller or media tour or film, you must first have the goods. Working behind-the-scenes in book publishing has revealed some common mistakes new authors often make that can stall or derail the journey to The Published Land.

Related Post: Producing Books | The Today Show Brings Back The Morning Book Club

Tips For Self-Publishing Your Book

Proofread, Proofread, Proofread

Unlike authors who are signed with a publishing house, the self-published don’t have a team of paid editors and proofreaders at their disposal. Some self-published authors consider this a plus, as their creativity can reign unreined. However, it is essential that the book be proofed for spelling and grammatical errors—proof while you’re writing, proof upon completion, then proof it again. Have a trusted (and literate) friend proof it. Get yet another friend to proof. Proof again yourself.

Check Your Grammar

A recurring and tricky grammatical error is FOREWORD being confused with FORWARD. While FORWARD can mean being near or at the forepart, in a book, the appropriate word for introductory comments is FOREWORD, especially when written by someone other than the author.

Choose Your Cover Wisely

Unless your face is recognizable from a recent appearance on Access Hollywood or TMZ, it is not recommended that it go on your book cover. Book buyers come with their own baggage—full of dislikes and biases. In this age of the “Hot Or Not?” snap judgement, why limit your potential audience? Search for graphics that speak to your subject matter or theme in a broadly-appealing way.

 Related Posts: Ready4Air (TV) | Got An Idea? Steps To Developing A Show For Television

If you want to be carried in bookstores, libraries, or online, you will have to get an ISBN (International Standard Book Number). This number serves as kind of a “social security number” for your title, as it is a unique identifier recognized throughout the book trade. The website to obtain and learn more about ISBNs is www.ISBN.org.

Emerging to capitalize on the expansion of self-publishing are companies providing “one-stop shopping” for authors—including production, marketing, and media relations. Authors are usually passionate, creative types who are new to the business end, which is where these operations will offer to step in. Do diligent research on past customers’ satisfaction before signing any contracts or investing your cash. It’s important to become familiar with various publishing terms and policies. How to Get Happily Published by Judith Appelbaum and Publishing for Profit by Thomas Woll, both available at the public library, are excellent resources for new authors.

In closing, it’s been said that everyone has a book inside them. Think hard about whether that book will find an appreciative audience.

BuppyHipster

With a decades-long public relations career in entertainment, news, and consumer product marketing, Buppy Hipster’s work experience has been influential during several milestones in global news and pop culture. Merging expertise in corporate communications, media relations, and public relations strategy with a passion for urban ecology/sustainability, social justice, live theatre and literature, the native New Yorker is a graduate of Stuyvesant High School and Duke University.

###

Coming Up: Find Your Voice – Which Type Of Voice-Over Is Right For You? 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | Getting Your Media Kit Up To Speed

Multi-Ethnic Group of People and Brand Concept

October 29, 2014 | Posted in Brands and Bloggers Connect | By

Me playing the "Selfie" game and Toy Insider Laurie Schacht , 2014 The Big Toy Book Sweet Suite - Blogger Bash NYC

Me playing the “Selfie” game and “Toy Insider” Laurie Schacht, 2014 The Big Toy Book Sweet Suite – Blogger Bash NYC.

 

Bloggers, meet the brands; brands meet the bloggers. A healthy relationship between future business partners should always be built on a solid foundation, as I discussed in a previous article published on Entrepreneur.com. But when it comes to bloggers, the first step is a successful introduction, and that part is pivotal in guaranteeing a brand’s interest in what she or he has to offer. It is for that reason that most bloggers open to monetizing their websites or participating in outreach campaigns have a media kit with social media stats prepared in advance.

A media kit one-sheet is far richer in information than an “About” page, and should not be confused with an essay. No poetry needed here!

A simple search for media kits on Pinterest gives you a good idea of how many shapes they can take from the traditional, resume-like page to the elaborate girly design. The kit is also an occasion to show your creativity and your sense of style — and humor. But aesthetics aside, what are the essential elements of a media kit?

Related Post:  5 Things To Do Before Saying ‘I Do’ To A Business Partner

Multi-Ethnic Group of People and Brand Concept

 

Your Photo. If you’re like most bloggers, the majority of the pictures you post are of what you see, not of yourself. Business partners love to see who they will be shaking hands with, so include your favorite headshot in the mix for the brand to see who you are.

Your Bio. Your personal story and the adventures that led you to create your blog are great for your “About” page. Your bio should be a short one-liner, preferably the same one you use on your social media platforms.

The Blog. This is where you put the name of your blog, how long ago you started it, your niche, what you blog about, and who your audience is.

Social media numbers. Include the numbers of your friends and followers on all platforms, as well as information from Facebook Insights or other measuring tools, if available.

Google Analytics. No need to include a whole report; just write down the most relevant numbers.

Your favorite 5. Five brands that is! Name (or use the logo if you have permission) the top brands you have worked with, and with which you’ve had successful campaigns. Not only can this be used as a reference, but it will also give your future partners an idea of how experienced you are.

Related Post: Brands and Bloggers Unite For Internet Week In NYC

Your rates. This is optional. Some bloggers prefer to keep their rates on a separate sheet and don’t disclose prices until a brand has shown serious interest.

Contact information. Your email should be there, but so should all your URLs: website(s) and social media platforms.

And you’re set! Keep it all on one page. Don’t go overboard with the design in order to keep it legible. Now you’re ready for your next blogger outreach campaign!

###

Coming Up:  You’re Only As Good As Your Team!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

Read More...

Ready4Air (The Week Ahead) | Learning TV On The Fly | Arise And Shine In The Morning | Ladies, Savor The Success

Executive Producer Lora Wiley-Lennartz with Arise & Shine team and  Arise On Screen producers Steven Ramey and Debbie Mitchell
Photo Credit: Bernhard Lennartz / Deborah Mitchell Media Associates

October 27, 2014 | Posted in Social TV | By

 

Arise and Shine on Arise TV Photo Credit: Deborah Mitchell Media Associates

Arise and Shine on Arise TV.
Photo Credit: Deborah Mitchell Media Associates

I want to send congratulations to the newest staff of the latest show launched on Arise TV. On Sunday, Eugenia Harvey, US Director of Programming at Arise TV; veteran executive producer Lora Wiley-Lennartz; and her team debuted the weekend morning news entertainment show Arise and Shine. The show, a mix of international news and entertainment stories, will air on Saturday and Sunday mornings from 8:00 a.m.-10:00 a.m., which means everybody is up bright and early. I mean 4:00 a.m. early to get the show on the air. On Screen line producer Steven Ramey and I crashed the morning launch and after  party. We couldn’t resist–it took us back to our morning show days at CBS News The Early Show!

Congratulations to Lora and her team! Please check out Arise and Shine on www.arise.tv or on Time Warner Cable Channel 92 in the New York tri-state area.

Related Post: Ready4Air (TV) | The Evolution of A Show: Arise On Screen The Countdown To Air

Michelle Lynne Madar a.k.a "Prompter Angel" on Arise On Screen Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

Michelle Lynne Madar a.k.a “Prompter Angel” on Arise On Screen.
Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

Sometimes the best way to learn how to do something is to just do it. Personally, I am terrible at following written directions. It’s better for me to watch you and I will catch on. Well, Arise On Screen production assistant Michelle Lynne Madar has taken the term learning on the job to a whole new level. She has learned several job skills by just jumping in and doing it.

This week on Ready4Air (TV), Michelle shares her story of what it’s like to learn television on the fly.

BBDMMA-1

Our bloggers should get ready. Brands are reaching out to the DMMA team with queries about the best way to reach digital influencers, so it is important for bloggers to have their social media kits in place. As brands decide the type of campaigns they want to pursue, they will also want to know more about the bloggers in our reach. We will be collaborating with a variety of blogger networks and reaching out to the members of the Deborah Mitchell Media Associates Brand and Bloggers Facebook group.

This week on Ready4Air, tips on how to get your social media kit and sizzle reel ready for those major campaigns.

Related Post: Ready4Air (Brands & Bloggers) | Toy Brands and Bloggers: Making the Connection

2014 Blogger Bash Media Panel- Samantha Meiler, Deborah Mitchell and Samantha Murphy Kelly, Photo Credit: Robert Thompson

2014 Blogger Bash Media Panel: Samantha Meiler, Deborah Mitchell, and Samantha Murphy Kelly.
Photo Credit: Robert Thompson

And finally, as November quickly approaches, I am gearing up for one of my last speaking engagements of the year. I had a great time this summer being a part of the Blogger Bash panel discussing traditional media and social media. On November 11, I will have an intimate discussion with a group of women entrepreneurs at the Savor The Success event, which takes place in New York City.

I was excited to discover Savor The Success a high-end, professional network of  women entrepreneurs whose members support each other via networking and connecting through the community. The organization features monthly intimate group meetings, the Savor Mastermind Groups. For my presentation entitled ” NYC LIVE Mastermind: How to Master the Art of Being Interviewed,” I will instruct entrepreneurs on these techniques needed to master press interviews:

—Using The Power of 3, tips on how to deliver the best TV interview possible—in just three to four minutes.

—Determine what to wear for your on-air interview and learn how to refine your body language, gestures, voice, expressions, and posture.

—Learn the importance of handling social media to expand your brand (having a website, YouTube channel, sizzle reel, Facebook page, and Twitter platform).
November 11 is Veterans Day, so if you are off from work please stop by for a couple of hours. The session is from 6:00 p.m.-9:00 p.m. For more information check out the Savor The Success website here.  Hope to see you there.
Stay tuned…

###

Coming Up: Learning TV On The Fly 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

Read More...

Ready4Air (Brands and Bloggers) | A Buggy Situation: “What Would You Like Us To Do To Resolve This Situation?”

October 22, 2014 | Posted in Brands and Bloggers Connect | By

 

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

As we gear up for Halloween, I thought this would be a fun post to put up.

Travel can be filled with lots of surprises. The way you handle the surprises all depends on the type of traveler you are.

If the above surprise showed up in your room, what would you do?

Let’s say you decide to report this visitor to the hotel, and you are asked the following question, “What would you like us to do to resolve this situation?” What would you say?–>>GO

I look forward to getting all your comments and learning a thing or two.

Oh, by the way, what are you doing for Halloween?

###

Coming Up: What’s up with movie trailers? Jackson Murphy has the story this Friday.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

 

 

Read More...

Ready4Air (Brands and Bloggers) | Summer Fun Meets Social Good At Blogger Bash 2014

Image

July 30, 2014 | Posted in Brands and Bloggers Connect | By

 

Denise Seegobin

Blogger Denise Seegobin

 

By Denise Seegobin  

I was lucky enough to be able to attend Blogger Bash this year. Blogger Bash is a two-day conference, complete with events, parties, special guest speakers, and round-table discussions, all designed to create a more meaningful dialogue between brands and bloggers. Over the course of the two days, guests will engage with leading companies in various lifestyle sectors, including toys, technology, baby products, fashion, food, and more. Brands will provide a first look at new products coming to market, hands-on demonstrations, and, of course, some great swag.

One of the highlights on the second day was the #EAEvents Social Suite

Related Post: Ready4Air (Brands and Bloggers) | A Day Of Fun And Connecting At Blogger Bash NYC

This is where summer fun meets social good at this Element Associates party. We got to view the new Joseph Nogucci jewelry collection, got tips from Washdrops on throwing an eco-friendly car wash, helped AutoTexPink “wipe out breast cancer,” and much more.

Image

Let me give you an inside look at all of the brands that were there:

We got to view the new Miii jewelry collection by Joseph Nogucci. Miii bracelets are crafted from semiprecious stone beads and gleaming rhodium-plated magnets designed to bring all of your bracelets together in a perfect arm stack. Like individual charms on a bracelet, each Miii commemorates a specific milestone or memory. These are so reasonable that you would not believe that you could get so much for so little. They were beautiful.

No party would be complete without CoverGirl. They provided beauty services as well as CoverGirl Colorlicious Lip Gloss samples, which were given to all of us who attended. We were also treated to manicures and makeup touch-up featuring all the CoverGirl essentials.

Related Post: Ready4Air (Brands & Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

We received samples of Washdrops, an award-winning green car wash solution. There is a quick, easy, and environmentally responsible way to wash your vehicle. Washdrops uses only one bucket of water—no hose or rinse is required to get a beautiful shine. Washdrops is ideal for school and non-profit car wash fundraisers, too. What a great product for all of us to have!

Finally, we got Smokey Bear, who celebrates his 70th birthday in 2014. He posed for photos and shared birthday cake with bloggers. Nine out of 10 wildfires are started by humans, and Smokey Bear still plays a key role in educating the public that, “Only YOU can prevent wildfires.”

The two hours here went by so fast. I loved every moment of it.

###

Thank you, Denise!

Coming Up: Mike Reveals His Best and Worst Interviews

Denise Seegobin

Denise Seegobin

Hi, my name is Denise. I currently live in New Jersey, but I am a New Yorker by heart. I grew up in Brooklyn. I am a blogger who is interested in teaching people how to save money on things you use everyday. My blog will focus on ways to spend smarter, and a way to harness your creativity by doing your crafts for different holidays and to keep the children busy. I also work with companies in reviewing products for them and sharing a lot of those findings on social media. Lots of times they are giveaways associated with those product reviews, so you can try it also.

Want to find Denise?  Check out her blog at savingswithdenise.com and follow or like her at https://twitter.com/Nico2317http://www.pinterest.com/nico2317 and http://instagram.com/denisenico23.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

 

Read More...

Ready4Air (Brands & Bloggers) |Why Are Bloggers Mad At The Upcoming “American Blogger” Documentary ?

Brands & Bloggers

April 16, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

The blogsphere is abuzz about the trailer for a new documentary. Filmmaker Christopher Wiegand has put together a film where he travels across the US in an air-stream trailer and tells the stories of bloggers. The unfinished film, “American Blogger” has come under attack for its lack of diversity and narrow portrayal of bloggers.

I first saw the trailer for the upcoming documentary “American Blogger” on several Facebook postings last week. Since it was a documentary about bloggers my curiosity was immediately peaked and I wanted to reach out and book him on “Arise On Screen” the weekly movie review show.

But then I read the comments about the documentary and I realized that the blogging community is slightly divided on filmmaker’s portrayal of the American blogger.  The majority of the short trailer features young, white, blonde, and what appears to be financially comfortable women discussing why they blog. Are these the influential  bloggers we’ve been hearing so much about?  In one interview with online movie magazine The Wrap, Wiegand defended his debut feature film and subjects by saying that he interviewed women who know his wife, blogger Casey Wiegand, and agreed to go on camera and talk to him.

Related Post: So You Want To Be On TV: Tips for Being Fashionable On-Air

My first reaction after viewing the screener was, “Where are the bloggers of color?” Personally, I have met an eclectic group of bloggers at conferences such as Blogalicious, Hispanize and BlogHer, over the past few years, and they are all so different each with a unique story on how they came to blogging.

Some bloggers have expressed dissatisfaction and claimed the female bloggers are too beautiful, to fit  and looked like models.  Others take issue with the name of the film, “American Blogger” and believe the title doesn’t really represent the diversity of global bloggers.

Related Post: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

As a filmmaker, Wiegand, has the right to tell the story the way he envisions it. But as a fellow producer, I believe we are responsible for presenting our stories in a well rounded way, especially when it comes to a topic as encompassing as blogging.

I wrote on Monday’s post that I left a message to interview Christopher Wiegand for Ready4ir and “Arise On Screen.” So far, I haven’t heard back.

If you haven’t seen the trailer, go take a look. I would love to hear what bloggers have to say so leave a comment and tell us whether or not the the direction of the documentary or the title offends you.

####

Coming Up: The “real” in Reality TV

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

Read More...

Ready4Air The Week Ahead |Brands & Bloggers | Filling The Audience Seats |Finding On-Air Chemistry

BBDMMA.1

March 17, 2014 | Posted in Brands and Bloggers Connect, Culinary Cues, Pros Talk TV And Social Media, Social TV, TV Production | By

BBDMMA.1

At Ready4Air we are definitely ready for some warm weather! Spring is in close view and after Thursday, March 20, nature will begin to bloom. Our team at Deborah Mitchell Media Associates is also in bloom and excited about a few things on the horizon including our chance to work with more bloggers and brands. We will be offering a spectrum of opportunities for bloggers and brands to work together in social media and social TV through customized blogger outreach campaigns and brand awareness programs. These campaigns and programs will be  ideal for corporations eager to leverage specific markets within the blogger community.

DMMA will collaborate with blogger networks on campaigns including Twitter parties, which are strategic, interactive online discussions, and blogger events. The blogger community is very diverse and we have access to a niche group of bloggers that includes fashion, food, beauty, travel and of course mom influencers.  And if you are a blogger or personality interested in honing your on-camera skills we offer training and placement on your favorite television show.

 

Kelly and Michael Audience

Speaking of television shows, this week on Ready4Air we take a look at the audience who help bring a television show to life. A television host will be the first to tell you that their audience is a big part of a show’s success. The audience  brings energy, fun and sometimes make for  a  few good on-camera moments.  So  the job of show audience coordinator, who manages the fans who come out to support and be entertained,  is a very important one.

This week we hear from the head audience coordinator behind one of television’s hottest morning shows, Live! With Kelly and Michael. We’ll find out how much planning goes into getting an audience for the show,  if the audience receives anything for being a part of the audience and whether or not  the audience ever gets to meet or take pictures with show hosts Kelly Ripa or Michael Strahan.

DebAmadeus

 

As I gear up for my monthly visit with Chef Amadeus in the radio show  Southern Passion Lounge, I am taking a look back at a few of our past conversations about chefs  and branding. Being a chef is busy work and while they are busy creating culinary magic in the kitchen it leaves very little time for them to create and implement a social media presence and strategy. During my conversations with Chef Amadeus we figure out and I give tips on ways  for chefs to get started in the social media space.  This week, I will revisit a few of those leads.

On Screen Hosts.CoHosts

If you’ve been keeping up with the new show Arise, On Screen (where I am the Executive Producer), then you know that every week we have rotating co-hosts who join show host Mike Sargent (Film Critic) to review upcoming movies. Sitting in the co-host seat is not as simple as they make it appear and is even more challenging when you are sharing the co-host seat. It’s a delicate balance. Every week we decide who is the best fit to sit in the chair and banter with our host.

This week on Ready4Air I will share what goes into the decision process and when I know it’s the right fit. So stay tuned!

####

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

Read More...

Ready4Air (Brands & Bloggers) | Dear Brands- Bloggers Want You To Know

Photo Courtesy of Debbie Mitchell

March 6, 2014 | Posted in Brands and Bloggers Connect, Social Media Management, Social TV | By

Photo Courtesy of Debbie Mitchell

Photo Courtesy of Debbie Mitchell

 

Dear Brands:

First, we want to tell you that WE LOVE YOU! As you know there is nothing more amazing than a loyal customer and this letter is written from a place of love.

At Deborah Mitchell Media Associates (DMMA) we want to give you the best our bloggers have to offer. In order to do that, we are asking you to be mindful of the time that it takes to execute your campaign and that by giving us and our bloggers advanced notice you will get the best planning and execution for your social outreach.

Unfortunately, in the past six months I’ve been put in situations by brands where I’ve been asked to produce information and numbers faster than you can say go. Brands have contacted DMMA and asked us to gather information within a few hours notice. Now, I can present numbers for bloggers’ social media kits, impressions and audience reach within a few hours (with a fast, reliable team), but is this information the best that my team can produce with little or no advance notice? No it is not.

Related Post: Ready4Air (B&B) Toy Brands and Bloggers: Making the Connection

Last November right before the holidays a major brand contacted me about working on a campaign for January 2014. The client had a profile of the bloggers they wanted for the campaign and contacted me to coordinate the outreach.  As you know, the holidays are the busiest time of the year for most people but for bloggers it’s amped up a notch since they are usually attending multiple events or finishing up sponsored holiday campaigns. In other words, a bloggers calendar is pretty booked.

Nonetheless I found some amazing bloggers who were ready to participate and spread the word with other bloggers in their network and other support groups. I know that bloggers love to learn from each other, build relationships and help each other and sharing opportunities is also a part of it.

Related Post: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

My team worked feverishly to get the information together, submit it and then we waited, and waited and waited. Once the new year came and the holidays were over I reached out to the brand only to be told that they put the campaign on hold while they considered ways to expand their vision. Regrettably, I had to reach out to the bloggers who were ready to participate and give them the update.

I’ve heard complaints from bloggers who are frustrated and tired and tired of getting poor campaign leaders and brands not taking the lead in their outreach needs, changing  deadlines and not providing sufficient information.  In most instances brands are still trying to understand blogger outreach and how to effectively use bloggers and their incredible influence.  

In some cases a blogger will walk away from a campaign frustrated because brands or PR agencies do not understand the concept of social media outreach.

I had a similar incident happen again recently when a potential client called asking for top line numbers and estimates as soon as possible.  I could have given the brand generic top line numbers but my campaign would not have risen to the top. I knew it could be good, really good.

As a veteran producer, I always want to give the extra nugget of information.  I, of all people, understand the importance of a deadline. For me, missing one is the kiss of death, no matter what the medium. So, please give us as much advanced notice as possible in order for us to meet your deadline and share with you the best that our team has to offer.

Regards,

Deborah J. Mitchell

####

Coming up: Tips on your first TV appearance

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

Read More...

Ready4Air The Week Ahead | Must See Films BEFORE The Oscars | Getting Ready For Your 1st TV Interview |Working In A Man’s World

Chef Amadeus, Radio Host
Photo Credit: Love Shots Photography

February 24, 2014 | Posted in Brands and Bloggers Connect, Culinary Cues, Current Events, Social TV | By

 

Carol Story, Former Producer CBS News The Early Show Photo Credit: Jude Milner

Carol Story, Former Producer CBS News The Early Show
Photo Credit: Jude Milner

Later this week, on Ready4Air  former CBS News Early Show producer, Carol Story, will be sharing more of her great advice. Once a producer, always a producer, and even though Carol is enjoying her life these days  away from television, she still has some great tips. In her two-part post – 3 Tips For Your First Time TV Appearance for Ready4Air (TV), Story shares: “You are outside of your comfort zone. The stakes are high. You want to make a good impression….You need to prepare for your interview. Not rehearse, not over-prepare. Just be ready.”

Check out the post and find out just how to get ready for your interview.

Related Post: Producing Books | The Today Show Brings Back The Morning Book Club

Debbie and Teen Film Critic Jackson Murphy Photo Courtesy of Debbie Mitchell

Debbie and Teen Film Critic Jackson Murphy
Photo Courtesy of Debbie Mitchell

Over at Arise On Screen, we are in full Oscar mode. We’ll be spending the week planning our big March 1 Oscar edition show. Last weekend I reunited with teen film critic and blogger, Jackson Murphy. I first met him and his dad Dan, when I was at CBS.

Murphy is the creator of the website: Lights-Camera-Jackson.com, which has been named one of the best entertainment sites for families by Family Circle Magazine.  Jackson, an Emmy award winning film critic who happens to still be in high school is a sophomore who definitely knows his movies.  Jackson  now 15, has been reviewing movies since the age of seven and is the newest guest contributor for Ready4Air (Film).  The new movie section debuts this week with Jackson’s post 10 Movies to See Before Oscar Night. If you are into movies this is a MUST SEE list for you.

Related Post: Ready4Air (Social TV) | In The Movie Critic’s Corner With Arise “On Screen”

Photo Courtesy of Laurie  Schacht

Photo Courtesy of Debbie Mitchell

This week we will also tackle what exactly brands need to know in order for bloggers to successfully work with them during social media outreach campaigns. There are a few things bloggers want brands to know before they sign up. Some bloggers complain that brands do not take a strong and clear lead in their outreach campaigns. Whether it is the PR agency, the brand, or the campaign lead blogger- information is not coming through the communication channels clearly. Directions are being lost in translation and deadlines are constantly changing.

In Ready4Air (Brands & Bloggers), Brands, Please Let Us Know What You Need In Campaigns, we talk to the brands about getting their outreach goals together so that bloggers can deliver the goods with success.

Chef Amadeus, Radio Host Love Shots Photography

Chef Amadeus, Radio Host
Love Shots Photography

And if you are around later today, check out the latest episode of the radio show “Southern Passion Lounge with Chef Amadeus.” with Chef Amadeus. Amadeus, the 2012 winner of  “Food Network’s Extreme Chef Mexican Showdown” rounds up the culinary industry every Monday on the radio where he interviews chefs and other culinary world personalities from all around the country. I am on the show on the last Mondays of every month. The show goes live at 4 pm est and I will be joining  the Chef and the ladies in the lounge to discuss how to survive in a man’s industry.  All this and more this week on Ready4Air.

Stay tuned!

COMING UP: 10 Movies to See Before Oscar Night

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

Read More...

Ready4Air (Brands and Bloggers) | Tips For Bloggers On How To Get A Toy Brand’s Attention

Lego Laurie Schacht

February 13, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Blingles Laurie Schacht

Next week, the annual American International Toy Fair hits New York City. For three days, February 16-19, the Jacob Javits Convention Center will be the toy mecca for brands, bloggers, and retailers.

Last week toy expert, Laurie Schacht, gave us a behind-the-scenes glimpse of the upcoming American International Toy Fair in her post: Toy Brands and Bloggers: Making The Connection. Schacht, also known as the Toy Insider Mom, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns. Schacht wrote, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

Related post: Ready4Air (Brands & Bloggers) Toy Brands and Bloggers: Making the Connection

This week, Schacht shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice, Schacht makes one thing perfectly clear when she writes, “If you are simply looking for ‘free stuff’ and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

 

By Laurie Schacht

Tips For Bloggers On How To Get A Toy Brand’s Attention

Be professional.

This is a great industry with companies that are happy to give and to learn, but they want to learn from pros. While I have no problem working with my own blogging team with crying babies in the background (I’m a mom too), try to conduct business in a quiet, distraction-free environment.

Start slow.

If you are new to the blogging game, don’t track down the top companies first—not until you have something real to offer. If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. You will lose your credibility with companies if you don’t deliver what you promise, and this will make it harder to get companies to come to the plate again.
Lego Laurie Schacht

Motivate them.

Toy companies (and, well, all companies) want to know what’s good about what you are doing. Tell them, and explain it well—it’s new to all of us!

Related Posts: Ready4Air (Brands and Bloggers) | Choosing The Right Bloggers For Campaigns

Share your knowledge.

I know this is scary, and you may think that the company will take what you give them and run, but this will help them gain trust in you and your abilities. Give them something they can benefit from, and eventually you will, too. Knowing that they have partnered with the smartest in the blogging business (you), you will become one of their most valuable partners in this new world of social media.

While these tips will help you succeed at Toy Fair, there is a place where retailers, buyers, and the press won’t get in the way of bloggers looking to connect with the brands they love: The Big Toy Book’s Sweet Suite Event. Designed specifically for bloggers looking to get hands-on experience with the top toys on the market and toy companies looking to connect with social media influencers, the annual party will expand this year under the umbrella of Blogger Business. This new two-day conference will kick-off with Sweet Suite, and will also include additional parties and networking opportunities for brands and bloggers in other worlds, such as fashion, food, and travel. Toy companies and bloggers will quickly sign-on for the event, as these are waters they want to navigate—and we will make it easy.

####

To find toy expert Laurie Schacht, check out www.thebigtoybook.com

Coming up next week: Heidi Skolnik’s Top (3) Things Television Producers Should Avoid Doing When Booking Me As A Guest

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

Read More...

Ready4Air The Week Ahead | What Producers Should Do When Booking Guests | Bookcase TV Returns.

Framed bookcasethemelogo1

February 10, 2014 | Posted in Brands and Bloggers Connect, Social TV, TV Production | By

Joe Montana, The Catch Party, NYC February 2, 2014 Photo Credit: Debbie Mitchell

Joe Montana, The Catch Party, NYC February 2, 2014
Photo Credit: Debbie Mitchell

Two weeks into February and television is busier than ever. We just wrapped up Super Bowl festivities in the first weekend of the month and this past weekend we celebrated the 50th anniversary of the Beatles landing in the US and performing on Ed Sullivan show.  With the Oscars, the granddaddy of award ceremonies, only three weeks away television programming is going to just be busier than ever. As result we will be seeing a lot of new faces  as well as a few favorites returning to the screen.

Related Post:  “What Does It Take To Get Booked As An Expert On TV?”

Photo Courtesy of Heidi Skonlik

Photo Courtesy of Heidi Skonlik

 

This week on Ready4Air we posts from a few well respected television personalities.  Nutritional consultant, Heidi Skolnik stops by with a post on tips for television producers interested in booking her and making sure she gives them exactly what they need in the interview. In her post Top (3) Things Television Producers Should Do When Booking Me As A Guest, Skolnik shares a few tips on what she’s learned about appearing on television. Here is a glimpse: “When working with television producers, I have come to learn which moves help make an appearance be the best it can, and which ones you want to avoid.”

Be sure to check out her post to find out the (3) tips that help her make the best television appearance.

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

 

Last week, toy expert Laurie Schacht took us behind the scenes of the upcoming American International Toy Fair which runs through February 16-19 in New York City at the Jacob Javits Center. Laurie’s recent post, Toy Brands and Bloggers: Making The Connection, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns.  In part one of her post Schacht stated that, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

This week Schacht brings us part two, Tips For Bloggers On How To Get A Toy Brands Attention where she shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice Schacht makes one thing perfectly clear when she writes, “If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

If you can deliver the goods then definitely stay tuned and check out Laurie’s advice this week.

Related Post: Toy Brands and Bloggers: Making The Connection

Framed bookcasethemelogo1

The latest episode of BookCaseTV is on the line-up.  Tune in and watch Episode #13 entitled “In the Dustbin of History” as Frank Debonair interviews  history writers.

Steve Berry.Bookcase TV

The interview segments, shot at Thriller Fest, include Steve Berry and Alan Topol.   Watch Book Case TV on Monday nights on NYC Life Channel 25 at 9:30PM EST.

####

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

Read More...

Ready4Air (B&B) Toy Brands and Bloggers: Making the Connection

Rony Pony

February 4, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Rony Pony

With the American International Toy Fair only a few weeks away (February 16-19) I thought this is the perfect time to start thinking about the toy brands bloggers love and want to pursue for outreach campaigns.  When it comes to toys, Laurie Schacht is the expert.  Also known as the Toy Insider Mom, Schacht is a regular on local and national television and I use to produce her holiday segments during my years on CBS News The Early Show.  Laurie was the perfect guest.

Today she is the perfect guest contributor with the first in a two part post for Ready4Air where she breaks down how toy brands and bloggers can work together.

Related Posts: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

 

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

By Laurie Schacht

www.thebigtoybook.com

American International Toy Fair is around the corner and I’m already hearing the familiar complaint: Toy brands don’t pay enough attention to bloggers, and more specifically, mom bloggers.

As much as toy companies are always looking for influential bloggers to connect with, manufacturers are at Toy Fair for two primary reasons: First, to sell toys to retailers. I’ve watched bloggers get very offended when representatives brush them off the second a retailer walks into the booth. It doesn’t matter if that retailer is Wal-Mart, Toys “R” Us, or a small independent toy store. The point is, this is how they make a living. I walk into most booths with a scheduled appointment, and I will either patiently wait for the retailer to finish, or just come back later when the representative isn’t tied up.

Laurie Schacht

My time at the trade show is tight, but these companies need to make sure their products get shelf space, and that’s their first priority. Their second priority is press. Toy fair is a big media/press show, and unless you are offering up millions of impressions, be prepared to step back when a traditional news reporter or a network camera steps into the booth. Media coverage is free and it is still the best way for toy companies to promote their new toys. But, this doesn’t mean toy manufacturers don’t want to work with bloggers—as a matter of fact, they do.

Every mom (and dad) blogger is a parent, and every parent wants the coolest new toys for their kids. I can’t think of an industry that will get bombarded with more pleas for free stuff than the toy industry. And while the blogging world gets more sophisticated, there are still those new bloggers who set themselves up with a site, write a post, open a twitter or Pinterest account, and with only a small handful of followers will begin bombarding toy companies with requests for toy samples. It is overwhelming, and it can make some marketing and PR representatives a bit leery.

Related Posts: (5) Tips For Creating a Blogger Bio That “Gets” You 

Tips on what toy companies are looking for (and why they are often so shy):

Keep in mind: Product samples are a big expense. Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.

Bloggers Who Are Engaging: They are looking for bloggers who are engaged with their communities, who are passionate about toys (and who have age appropriate kids to test them), and who can prove why they need to be on this blogging bandwagon. There are few industries that are more fun than the toy industry, and there are thousands of toy companies looking to make the right connections.

####

Coming Up Next Week : Tips For Bloggers On How To Get A Toy Brands Attention

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

Read More...

Ready4Air TV | #TBT When A Celebrity Is The Invited Guest

Courtesy of Box Office Buzz

January 16, 2014 | Posted in Social TV, TV Production | By

The awards season is well under way and soon the captivating Academy Awards will be happening in February. The Academy Awards is a night for celebrities to walk the red carpet, shine brightly and hopefully walk away with an Oscar.  Thus celebrities start primping, promoting and attending any event related to award season NOW.

Celebrity Red Carpet

While I enjoy producing and working with celebrities it can be challenging before, during, and after the award season. As a result when clients approach us to book celebrities for their events, they need to be prepared for the process. If you are thinking about inviting a celebrity or big name to be your guest of honor there are a couple of things to keep in mind.

Related Post: So You Want To Be On TV: Now Bloggers Can Get A Press Pass (VIDEO)

WHEN INVITING A CELEBRITY TO BE GUEST OF HONOR

Celebrities are great guests if you want the following for your show or event: publicity, paparazzi coverage and the possibility of unplanned, sometimes blood pressure raising “events” behind the scenes.  I’ve always said that in another life I want to come back as a celebrity. When you are a star, you have “people”, lots of “people”, around you. These “people” include managers, publicists, assistants, hair and make-up and in some cases a BFF who might feel entitled to get everything that the celebrity gets during an appearance. So booking a celebrity or big name guest requires good relationships, patience and great negotiating skills.

CONSIDER THE TIME OF YEAR OF YOUR EVENT

As I just explained the beginning of the year is filled with award ceremonies so stars have commitments. There is Fashion Week, the Super Bowl and, of course, the Oscars. Summer time is vacation time for lots of people so most likely stars are traveling for fun. If you want to know if a star is in town, keep an eye on the release date of their movie,  follow lifestyle magazines and even check their Twitter accounts. Extend the invitation as soon as you possible – don’t wait until the last minute to send it. The more time to plan the better.

WHAT LEVEL OF CELEBRITY ARE YOU PURSUING?

Is your star an  “A”, “B” or “C” level star?  Angelina Jolie, Brad Pitt, George Clooney, and Oprah Winfrey are “A” level.  I will let you determine which stars fit in the remaining categories.

Rene Syler and Bette Midler 2012 C-CAP Benefit
Photo courtesy Debbie Mitchell

WHAT IS YOUR BUDGET?

Celebrities are paid for their time and appearances. They are invited to hundreds of events each year and can pick and choose where they spend their time. Making an appearance means leaving their routine life, getting camera ready and working on some else’s schedule. They will need hair and make-up, transportation (first class airfare and or car service is usual) to and from the event, and an honorarium for their time. All of this comes out of your budget. TV personality and blogger  Rene Syler, founder of website goodenoughmother.com, is constantly on the road to speak and has to consider several things before accepting an engagement. In an interview earlier this year Rene said  “I do a lot of work with breast cancer causes and would like to be able to help every single one of them. But what people don’t understand is, though the event may be fun for you and the patrons, it is work for me. I am on the clock, away from my family and have probably spent considerable time preparing for it. That is work, there’s no other way around it.”

Phillip Phillips, American Idol Winner Season 11 and Rachel Ferrucci in “Live! With Kelly and Michael” green room   Photo courtesy Debbie Mitchell

WHEN YOUR CELEBRITY ARRIVES

Make sure you have a room ready for them (a private one is ideal) so they can relax and get ready.  If you can fill the room with some of their favorite foods and drinks too, that goes a long way. And finally, have someone on stand-by who can run an errand (I had to find Starbucks coffee at 5am for one star) or handle any last minute details.

Related Post: So You Want To Be On TV:  Is That Casting Call For Real?

Jada Pinkett Smith and @TVProducerDeb 2012
Photo courtesy Debbie Mitchell

WHAT IS  EXPECTED OF A CELEBRITY?

If you are expecting the celebrity of honor to actually do something at the event, it must be discussed and approved before hand with the celebrity representative (publicist/manager).  Doing something includes talking to the press, participating in a television segment (bit) activity, posing for pictures and signing autographs.

Stars want their fans to believe they are people just like us but in the end celebrities really do have certain things in life a whole lot better than us.

What celebrity would you love to meet?
####
Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

Read More...

Ready4Air (Brands & Bloggers) | Choosing The Right Bloggers For Campaigns

@MelanieMiddle-and-@TVProducerDeb-at-BlogHer-2012-224x300

January 15, 2014 | Posted in Social TV | By

 

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

What goes into choosing the right bloggers for an outreach campaign?

First of all, I think some bloggers work as hard or even harder than a few television producers I know. Remember, a lot of bloggers create daily content (print and video), engage on social media, attend events, and meet deadlines–all while raising a family. In the last three years, I have learned the blogosphere is an influential space that can also be tricky to maneuver. It is a community where friends and groups work together to make things happen–an attribute I greatly admire.

My talent is connecting bloggers to brands for online outreach campaigns. When producing these campaigns, it’s important to choose the right bloggers for the job.

During the holidays, I was asked to match a few bloggers for a New Year’s campaign. Since it was short notice, I immediately checked and posted in a few Facebook groups for bloggers who might be interested. I received quite a few responses. While I was happy to get feedback, I quickly learned that I needed an introduction to many of these bloggers because I didn’t know them personally. As a result, I turned to a few bloggers who I did know or who had impressed me with their professionalism at several events. Real life and virtual life share a few things–references are important.

Related Post: (5) Tips For Creating a Blogger Bio That “Gets” You 

When I use the word right, I am referring to bloggers who not only have a media kit with an exceptional social media presence and numbers, but also they are reliable, professional, and have a good reputation. As a company offering blogger outreach, I rely on the bloggers who I connect with brands to maintain these quality characteristics.

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

How To Become The Right Blogger For An Outreach Campaign

Meet your deadline. 

If you are asked to provide blog posts with links by a certain date, please have the posts with links ready before or on the due date. Preferably before, as this leaves room for edits and adjustments.

Being busy is not an excuse for missing a deadline. 

You are in charge of managing your time and responsibilities. The brand is expecting me to meet a deadline and if you miss your deadline, then the brand could miss theirs. If this happens, they will most likely not call you for a future campaign.

A referral does not guarantee campaign participation. 

Previously, I mentioned the blogger community is very tight-knit and friends will refer friends. However, if a brand chooses you for a campaign and you recommend a fellow blogger, there is no guarantee that your friend will be included in the campaign. It’s never personal; it is business. I, personally, will hold on to the blogger’s information and maybe he or she can be a part of another campaign in the future.

2013 SheStreams Conference, NYC Photo Credit: Debbie Mitchell

2013 SheStreams Conference, NYC
Photo Credit: Debbie Mitchell

Veteran bloggers are not the only bloggers.

Everyone has to begin somewhere and while the veteran bloggers have spent years building up their brand and reputation, newbie bloggers should never feel irrelevant. I believe in having a diverse group of campaign participants and will take a chance on the newbie bloggers who have a reputation for being professional and can meet a deadline.

Related Post: Do You Have Conference Curb Appeal?

Bring your authentic voice.

The reason brands are so on board to work with bloggers is because they want you to write authentically about their product or experience and hopefully share it with your friends via social media. People ask me all the time, “How can you trust a blogger who is getting paid to write a post?”

I hope that when a blogger writes, she or he includes the positive and negative in a brand product or service review. If you want to give the brand a chance to respond to the negative, let me know and I can assist you in addressing it. I am always accessible either directly or through my assistant Sang.

I am happy to say that I know several great brands interested in connecting with that right blogger. My job is to find these bloggers and make the introduction. It’s a job I am more than excited to do.

If you are interested in being part of a campaign, we would love to hear from you. So contact me at @SocialTVDeb or email SocialTVDeb@gmail.com.

Stay tuned! Tomorrow, we discuss the meaning behind YouTube.

####

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

Read More...

Ready4Air | The 2013 SheStreams Blogger Conference – Going Back To Where It All Began

Framed SheStreams Debbie and Maria Bailey at SheStreams

October 24, 2013 | Posted in Brands and Bloggers Connect, Live Event Production Notes, Social TV, TV Production | By

 

2013 SheStreams Conference, NYC Photo Credit: Debbie Mitchell

2013 SheStreams Conference, NYC
Photo Credit: Debbie Mitchell

The SheStreams bloggers conference will always hold a special place in my heart since it’s the conference that first introduced me to bloggers and the power and influence of social media.  Last Friday, I had a chance to go back to where it all began at the 3rd annual SheStreams Conference.  This year’s event, hosted by Maria Bailey, was only one day and the theme was video – right up my alley.

I got to see a few old faces, lots of new ones and had the chance to learn a thing or two more about social media.

Related Post: It’s A New Dawn, It’s A New Day, It’s A New Life For Me

2013 SheStreams Conference Miss Lori, Debbie Mitchell, Rene Syler Photo Credit: Debbie Mitchell

2013 SheStreams Conference Miss Lori, Debbie Mitchell, Rene Syler
Photo Credit: Debbie Mitchell

The conference line-up of speakers was great. It included opening keynote speaker, Tory Johnson, a contributor for “Good Morning America” who discussed the importance of having a plan whether it’s for starting a business or losing weight.  Johnson recently lost  62 lbs and counting and looks great!

TV personality and blogger Good Enough Mother, Rene Syler was the closing keynote speaker and talked about knowing who you are in your brand.

2013 SheStreams Conference Brad Montague and Kid President  Photo Credit: Debbie Mitchell

2013 SheStreams Conference Brad Montague and Kid President
Photo Credit: Debbie Mitchell

At the opening of the event, Brad Montague, creator of the viral video “Kid President” stole the show with his humble, down home Nashville charm.

“Kid President” is 9 year old Robby, Montague’s brother-in-law who has Osteogenesis Imperfecta (OI) a brittle bone condition which has resulted in him having over 70 breaks since birth.  The videos were created as a way for kids to have a voice and Brad is surprised at the attention and opportunities that have come their way since the “Kid President” video hit the internet over a year ago.

The Montague family believes kids can change the world.  Brad and his family have received numerous offers and even got to go to the White House to  meet President Obama.  Brad told a funny story of Robby licking the walls of the White House and picking up the White House phone, only a kid would do that. Montague says he’ll stay committed to the “Kid President” message and keep creating the videos as long as Robby is having fun.

2013 SheStreams Conference - Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodriguez  Photo Credit: Debbie Mitchell

2013 SheStreams Conference – Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodriguez
Photo Credit: Debbie Mitchell

All the sessions were geared towards online personalities interested in upping their video, live event, and branding game. If you couldn’t be there in person, the conference was streaming LIVE on MomTV.com, an online TV network for moms.

Sessions included:

  • A Face For Video with Elizabeth Field
  • Taking Your Brand From Online To On-Air with “Today Show” producer Alicia Ybarbo
  • Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodgriguez.

I really enjoyed the Hosting A Sponsored Live Event That Rocks discussion because each panelist was concerned with the details. As a producer I understand that the devil is in the details.  The ladies discussed everything from mailing event attendees an “event tool kit” with social media information about the brand and event key points  prior to the event to saying thank you afterwards to everyone who was socially active during the event. Great tips!

Related Post: So You Want To Be On TV: Building A Studio At Home

All in all the conference was filled with great information and I got to play in my two worlds, social media and video production both in one day.

####

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

Read More...

So You Want To Be On TV: Look! More Brands And Bloggers Are Connecting On TV

December 4, 2012 | Posted in Brands and Bloggers Connect, Social TV, TV Production | By

When I recently saw the new Sears Connecting Flights blogger holiday campaign I smiled and then laughed out loud.

Yes, it’s a funny commercial but more importantly I was tickled to death to see bloggers as key characters in the ad campaign because only a few years ago bloggers were known as geeky folks who sat behind computer screens writing random thoughts. Now bloggers are on mainstream television selling products or talking about their blog!

This is a big deal.

Obviously a lot has changed.  Advertisers, brands and television shows are waking up to the value  and influence of bloggers. We now see bloggers as pitch people, experts on television panel discussions or as the go to person in the front row of several new talk shows such as Katie Couric’s new talk show, Katie.

While there is a good chance the bloggers portrayed in the Sears Connecting Flights campaign are actors, it’s still cool to see that bloggers matter enough to garner a mention. Nice job Sears!  This means on some level brands are paying attention and realize the importance of connecting to bloggers.

We’ve invited many of you to create videos on your YouTube Channel as a way for us to put you in our Blogger Spotlight-a cool way for brands to get to know you.  Guess what? You are doing it. The videos are coming in.

Mary Hitchings creator of the blog “Raising Dick and Jane”
Photo courtesy Mary Hitchings

TBC just received a great video for the TBC Blogger Spotlight . Blogger Mary Hitchings is author of the blog Raising Dick and Jane.  She credits The Blogger Connection group with helping her fine tune her new blog.  Mary’s You Tube video is her first one and she submitted it to us to be featured in the Blogger Spotlight.

Yeah Blogger Connection group and good job on the video Mary!

Another TBC blogger, Vicki Winters, continues to connect with brands via YouTube video and The Vicki Winters Show. The last time we saw Vicki she was reporting from the aftermath of Hurricane Sandy. During the disaster she found time to thank one of her favorite brands, Coleman Cooler, a brand Vicki found she could rely on in good, bad AND disastrous times.

Don’t stress out about creating a video, keep it short and simple.  Mary’s debut video time of 2 minutes and 50 seconds is great for The Blogger Spotlight. It is also good to make it shorter, anywhere between 2 minutes and 2 minutes 30 seconds.  Sitting in front of the camera talking about yourself, your blog and one or two of the brands you like is also a great idea.

When you feel more confident in front the camera, you will get fancier with your videos and add a few more elements and you may even begin moving around during the taping.   But for now take baby steps, practice and get ready for your television close-up!

Here blogger Vicki Winters  says a BIG  thank you to Coleman Cooler.


####

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

Read More...

Do You Have Conference Curb Appeal?

Courtesy of Flickr Exterior Encounters

July 27, 2012 | Posted in Social TV | By

Despite admonishments to the contrary since childhood, when it comes to people, I “judge a book by its cover”. I bet you do too. We can’t help ourselves. It’s human nature. When meeting someone new, we give her/him the 30-second once over. Is this someone we want to know? Someone we would be comfortable with? And rest assured, if we’re doing it to them, they’re doing the same thing when they meet us.

At first we’re struck by the structure of a person’s appearance. Then we begin to deconstruct our overall impression. Real estate agents advise people who want to sell their home to make sure it has “curb appeal,”  that it’s a place people would want to enter and spend time. Think of the first impression you make as human curb appeal. Be someone people want to meet and get to know.

Here are the three ways to increase your human curb appeal:

Accessibility

This is one of the intangibles that can make all the difference in a 30- second once over. Are you approachable? Do you have a smile or a scowl on your face? If someone looks at you, do you make eye contact? There are some people who give off a vibe that says, “don’t come near me.” I always feel good when I’m walking down the street and someone stops me to ask directions; it means that I was communicating accessibility.

Posture

Your mother was right: Stand up straight. These days, we all spend endless hours hunched over a computer. Don’t let that carry over when you’re out in public. A sloucher is deemed someone who is insecure. How we carry ourselves speaks volumes. Think about it. When you see someone who is standing erect your immediate thought is that the person is confident. So roll your shoulders back and hold your head high.

Attire and Grooming

The key is to dress appropriately, which seems simple enough. However, we’ve all seen people dress in ways that make us wonder, “What were they thinking?” I’m talking about the woman of certain age who looks like she raided her teenage daughter’s closet or the one who shows up to a business meeting decked out in an outfit befitting a night at a disco. Then there’s the guy who thinks ‘dress down Friday’ is every day of the week.  While you don’t have to make a fashion statement every time you leave the house, your clothes, shoes and accessories should be clean, coordinated and comfortable. Your personal style is a reflection of your personality.

We all have bad hair days but there’s never an excuse for dirty locks. Make-up should enhance your looks not overwhelm your appearance. If you’ve ever been in an elevator with someone who has overdone it, you know that when it comes to perfume or cologne, you should follow the advice of the old Brylcream commercial, “a little dab will do ya.”

 
Marian Rivman is a New York based public relations and communications consultant. Her clients have included UN agencies, Fortune 500 companies, international non-profits, bold-faced names and the recreational scuba diving industry. She is known for her unbounded energy, directness and skill at translating complex issues into comprehensible messages for an array of audiences. Marian is particularly interested in the power of non-verbal communication. In addition to her independent consulting work, Marian is affiliated with New Solutions .

 

 

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

Read More...