Ready4Air (Brands and Bloggers) #TBT Time Is Money, So You Don’t Have The Time To Lose Things

Photo Credit: David Gallard via Creative Commons

July 9, 2015 | Posted in Brands and Bloggers Connect | By

First published on Entrepreneur.com

On June 8, 2015

One of the ways I try to be efficient in business is to be as organized as possible. My rule, which I put in effect after reading an article about workplace efficiency, is to create a list of of eight things–six professional and two personal–to accomplish daily. So as I find myself spinning around wasting valuable time and sometimes money when I’ve lost something, it drives me crazy.

Recently, in two separate incidents, I misplaced my keys. First, it was when I was heading out the door to a meeting and I could not find my house keys. It happened again as I prepared for a trip out of town. I lost the keys to my storage unit with my luggage. The hunt for the keys ended up costing me 30 minutes of valuable time that almost made me late for my meeting and nearly miss my flight.

A survey of 1,000 U.S. adults for Bluetooth tracking experts Pebblebee.com revealed that one in five people lose or misplace personal belongings every week.

“It really doesn’t seem to matter how young or old we are, how busy we become or how free we are, no one wants to be in this disruptive situation,” says Nick Pearson-Franks of Pebblebee. “We spend a lot of time and money trying to keep track of all of our personal belongings, when really we could be doing other more important things.”

Related Post: Ready4Air (Brands and Bloggers) | 4 Effective Ways To Manage A Remote Team

While I rarely lose or misplace items, when I do, it becomes a distraction for me until I find it–preventing me from focusing on the business at hand. When I left a favorite umbrella in a New York taxi, I was determined to get it back. I spent at least an hour that evening using the receipt to track down the yellow cab. It was a waste of time.

Fifty percent of the people in the survey said they became frustrated the last time they lost or misplaced an item, and 28 percent say they search for less than a week before accepting the item as gone forever.

I admit to getting frustrated. I’ve spent a few hours out of a day searching before I give up, since I realize I should be spending my time in a more productive way. If an item (such as a set of house keys) can be easily replaced, then I will spend the money to have new ones made. Now, I’ve wasted time and spent money instead of making money.

Car keys top the list of the most common items lost, followed by cell phones and house keys. The research revealed that the most valuable item people have lost is usually jewelry (25 percent), followed by personal technology such as phones, cameras and laptops (12 percent), watches (6 percent) and clothing (6 percent).

Related Post: Ready4Air (Brands and Bloggers) | Networking To Build Your Client Base

A co-worker loses his cell phone on a regular basis–maybe every three months–and each time I cringe, since purchasing an iPhone at $300 to $600 a pop can really add up. But the value of his loss is right on track with the survey, which showed that on average, the estimated value of a lost item is $582.76 and that Americans lose an average of $5,591 over a lifetime.

This caught my eye in another survey of 1,000 people for TheTrackR.com, makers of coin-sized bluetooth tracking devices: 49 percent say they lose things when they are distracted, 36 percent blame multitasking, 26 percent are busy, and 25 percent say they are just plain forgetful.

As I continue to search around my New York City apartment for the keys to my storage locker, I wonder, is this newfound forgetfulness due to being a multitasking entrepreneur, or I am just getting forgetful over time?

What item do you constantly lose or misplace? Let us know in the comments section below.

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Coming up: Ready4Air (Film) Awards season buzz in the summertime

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Social) | #TBT Pin It To Win It On Pinterest With These 4 Tips

pinterest

May 21, 2015 | Posted in Brands and Bloggers Connect | By

pinterest

Photo Credit: mkhmarketing via Creative Commons

 

First published on Entrepreneur.com

On April 27, 2015

While Facebook is the leading online business portal, Pinterest is the only platform that embodies every brand’s dream to have millions of potential customers eagerly look through a carefully-curated catalogue. Those potential customers share what they see and love with their friends and followers. With more than 80 percent of pins being repinned, according to Mashable’s Lauren Indvik, Pinterest thrives on third-party advertising.

At a 2014 Savor the Success panel discussion, social visibility expert and CEO of Social Sage PR Donna Cravotta pointed out that “Twenty-one percent of Pinterest visitors make a purchase based on an item they have seen there.”

Pinterest has the marketing power. If you want to amp up your marketing game and pin to win customers, check out these four tips on how a brand can succeed on Pinterest.

Related Post: Ready4Air (Social) | #Repost 4 Do’s And 4 Don’ts For Businesses Using Social Media

1. Understand Pinterest.

The Pinterest crowd is focused on the visual experience, so it is the perfect place to show off your brand. If your product is visually oriented–for example, a fashion or furniture brand or jewelry or graphic design business–then Pinterest is the perfect place for your business.

“On average, you get 20 minutes per session on Pinterest, according to the studies I’ve seen,” says business strategist Caitlin Burns. “Compared to others where it’s a couple of minutes for a check-in here and there, you know that when you’re on Pinterest you’re doing a bigger exploration. You’re looking longer and you’re searching more for the images and the ideas you’re trying to explore.”

2. Know the Pinterest audience.

The audience for Pinterest is older than other platforms. Women ages 18 to 45 are the biggest group on Pinterest. Parents are big, with 40 percent of people on Pinterest having children, so you see a lot of parenting advice and family activities. Mothers tend to do a lot of exploring and spend more time on Pinterest than on other platforms.

3. Make your brand pinnable.

Include Pinterest on hover buttons with different functions and images at the top of blog posts and website pages for smooth sharing. No need to be brief–long descriptions do well on Pinterest. Hashtags on Pinterest are search queries, so create a keyword-rich paragraph to make your pin searchable and easy to find.

Cravotta also advises brands to include dollar signs in a pin’s description so it automatically becomes part of gift guides, as well as a link to where the item can be purchased.

4. Organize your pins.

The only way to create a discovery experience that pays is to avoid chaos. Use more than one Pinterest board, and make sure that each board tells the story of one aspect of your brand. Keep in mind that Pinterest started as a tool to keep collections online, so make sure your collections are clearly cataloged. While a Facebook post has a greater chance of getting lost in your audience’s news feed, a pin has the advantage of never losing its shelf life.

Potential customers are most likely to find your brand by name or discover your pins as a result of a search, so it pays to be organized. Do this right, and you will become part of an endless repinning experience.

Related Post: Ready4Air (Social) | Social Media Trends: Moving Beyond Facebook And Twitter

On social media, the need for a first-person voice is key for brands to succeed in connecting with their customers. As the business owner, always be mindful of mixing your personal pins with your professional pins. To be safe, consider switching to a business page. Your audience will not know the difference, and you will have access to analytics, metrics, and more efficient technical assistance and support.

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Coming up: Ready4Air (TV) A Top 10 send-off to David Letterman

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands and Bloggers) | 3 Rules For Doing A Headstand In Yoga That Help In Business

Photo credit: Tenzin Senge

May 7, 2015 | Posted in Brands and Bloggers Connect | By

Photo credit: Tenzin Senge

Photo credit: Tenzin Senge

First published on Entrepreneur.com

On March 16, 2015

I have been a yoga practitioner on and off for several years, but I threw myself into a regular practice when I lost my job in 2010. Four times a week, I attended morning hot power vinyasa class. While my standard poses were easy to master and repeat, I found that having a wall behind me was a must when it was time to do a headstand.

One day, my yoga teacher at the time, Sherman Morris, told me to move away from the wall and never use it again. He assured me that I would be fine. I was nervous and scared. Just like losing my 10-year-old network television producing job, I wouldn’t have a safety net. But over time, he was right. The fear went away, and you know what? I was eventually able to stand on my head without using the wall for support.

Look mom, I’m doing a headstand!

I have found that several of the rules I practiced while learning to do that headstand are quite useful for being a business owner. Here’s how to transfer those empowering tips.

Related Post: Ready4Air (Brands and Bloggers) | Sweat Working: Bonding With A Client Over A Workout

1. Create a stable base.

When you are in a headstand, you are supporting your entire bodyweight on your head, but the head cannot do it all. To do a bound headstand, Sherman showed me how to form a triangle base by clasping my fingers on the floor behind my head on the ground. This allows my forearms to serve as stands, providing a stable base.

If you are going to use your head for your business, you need to build a base. The right professional team is efficient, creative, reliable, and present in the business you are building. Take the time to identify your team members’ strengths and weaknesses, and put them in the best position for their skills to shine. This way, you can concentrate and create a strategy for the company’s big picture.

2. Work on your balance.

Once you’ve established the base for your headstand, you should be able to use your core strength to lift–not jump with flailing legs–into the air. If you cannot, then you may need to strengthen your upper body for stronger balance.

More and more employers are incorporating wellness programs, including yoga, into their employees’ work regimen. As a new entrepreneur, you are responsible for everything. The 24/7 entrepreneurial grind can be all consuming, so take time to unplug and have quiet time. It’s a good way to refocus, re-energize, and manage stress. Prayer, meditation, and/or yoga might be lifesavers.

Related Post: Ready4Air (Brands and Bloggers) | 3 Questions To Ask To Determine If You Are A Good Leader

3. You will fall.

The first thing to realize in doing a proper headstand, as in business, is that falling is part of the journey. Without the wall, I was worried I would hurt or embarrass myself in a class of strangers, but my first fall was uneventful. No one except my teacher cared if I was all right. I went on to fall a few more times.

In early 2013, I realized I needed to sever a partnership and decided to relaunch my company. How could I do it less than a year into my business? I did it, and it did not matter. Since then I’ve walked away from any relationship that does not work for me or my business.

When people ask, I tell them, “We decided to go our separate ways. I am still available to do the work.” It’s always okay to walk away as long as you keep moving forward.

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Coming up: Ready4Air (Culinary Cues) Letting food tell the story in a cooking segment

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands and Bloggers) | #Repost: 4 Times You Need To Say Goodbye To A Client

Photo credit: Billy Frank Alexander Design

April 29, 2015 | Posted in Brands and Bloggers Connect | By

Photo credit: Billy Frank Alexander Design

Photo credit: Billy Frank Alexander Design

First published on Entrepreneur.com

On April 13, 2015

Nobody likes a break up, whether it is personal or in business. When you are an entrepreneur, it is inevitable that some business relationships may not work out. Perhaps there are one too many late payments, a clash in business style, or there is never a meeting of the minds. Whatever the situation, either a business owner will have to end the relationship or, as it was in my case, the client walks away.

A few months into a recent business relationship, I could see that it was going to be challenging for a variety of reasons, but our team was determined to make it work. In the end, the strain and stress of trying to work together proved to be too much for everybody. When I recently received this note from the client, I was initially disappointed, but not surprised and very relieved. The client beat me to the punch.

“I know that it has been a long process and frustrating on all sides and appreciate greatly the work that has been done. I think our calls and the back and forth that we have had have shown clearly that we are not a great match, both in communications as well as outcomes. I think at this time it would be best to finish the work together.”

In hindsight, it may have been better to end the relationship months earlier, and as difficult as it is to sever a business relationship, there are a few sure-fire signs when it is time to say goodbye in a business relationship.

Related Post: Ready4Air (Brands and Bloggers) | 3 Questions To Ask To Determine If You Are A Good Leader

1. The client is not fully invested in the project.

When you are trying to deliver the goods in an efficient, timely, and professional manner, all parties involved need to be present and prepared–especially the client. It’s difficult to make progress when a client is absent or unable to fit you into their busy calendar. Since time is money, set the ground rules as to what you expect. It is wise to include a calendar of deadlines and an exit strategy for the project if it is delayed over a specific period of time.

2. The project changes over time.

While it is important for a client to have a vision of what they want at the start of a job, it is easy for someone to get caught up in the creative process and expect you to deliver all their many “new” creative ideas. If a project starts off in one direction and eventually starts to morph into something completely different, then it might be time to stop and re-evaluate. If the project is still in your wheelhouse and doable, then you may have to negotiate your fees and guidelines moving forward. If the client expects more for less, then it’s time to go your separate ways.

3. Money is an issue.

“If a client consistently nitpicks over every bill without acknowledging the caliber of the work, pays late, lies about making a payment, or a combination of all three, it’s probably time to split,” according to New York-based professional bookkeeper Justine Lackey of Goodcentsbookkeeping.com. “Quality work is expensive, and some misunderstandings around billing or invoicing are bound to happen. Even so, if someone is derogatory, constantly argues over invoices or questions if the work was actually done, it’s a strong indication that the client relationship isn’t healthy.”

Related Post: Ready4Air (Brands and Bloggers) | #TBT 3 Ways To Stay Motivated To Lead Your Business

4. There is a breach of contract.

Hopefully, you have put the terms of your business dealings in writing. Situations such as mine illustrate why it’s important that you do. If the client fails to uphold their end of the bargain, you can’t do the job you’ve been hired to do. This affects you personally and professionally. A client who goes against the agreed-upon terms is not a client you want to have.

As a business owner, your ideal goal is to always please your customer. Your clients deserve the best, and if you can’t give them 100 percent, break it off. If possible, make some suggestions about who might be a better fit to do the job.

Remember, you want to keep your reputation intact, so business relationships should be ended with grace and professionalism. By the way, the above client who ended work on their recent project wants to revisit our professional relationship in the near future, this time working on something completely different.

Have you ever had to end a business relationship with a client? How did you know the relationship was over, and how did you end it? Let us know in the comments section below.

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Coming up: Ready4Air (Culinary Cues) CBS’s “The Dish” wins its first James Beard Foundation Award

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | 3 Questions To Ask To Determine If You Are A Good Leader

Photo credit: www.celalteber.com

April 23, 2015 | Posted in Brands and Bloggers Connect | By

Photo credit: www.celalteber.com

Photo credit: www.celalteber.com

First published on Entrepreneur.com

On January 26, 2015

As an entrepreneur, what is your leadership style? I’ve worked for a variety of bosses over the years, all with very different personalities and leadership styles. Some were obsessive micromanagers while others were hands off and provided no guidance as a manager, leaving me to figure out more than a few important things for myself.

When you Google leadership styles, one of the first results is courtesy of Wikipedia, which gives the textbook definition of leaders as such: “They range from the grouchy, live-in-fear type of boss, to the merry pack leader who builds a relationship of trust with his subordinates in order to increase productivity.” Further research reveals that good leadership traits include good communication skills, creativity, and the ability to inspire workers, all while keeping their staff motivated.

If you are an entrepreneur or plan to become one, ask yourself these three questions and determine what you should do to improve your leadership style.

1. Are you approachable?

A company is not measured by the number of employees, but rather, by the employee culture it promotes and the ability of its leader to generate feelings of loyalty and a sense of purpose among his staff. Work performance is more likely to increase when leaders maintain an open-door policy, engage in non-work related conversations, show a sense of humor and stand by their employees when they are facing challenges.

Implementing a better leadership style:

A good exercise in sound leadership is to encourage activities outside the workplace. Activities where the boss joins along–even for an hour–such as training for a marathon, volunteering, taking yoga classes, or attending a skill-acquisition workshop are all good ways to be approachable and build team camaraderie. It is also a great way to empower team members and provide them with a sense of purpose other than only focusing on the company’s bottom line.

2. Have you created a climate of security?

Creating a climate of security within an organization is a key component to any employee-retention strategy. Bosses should create a bond with employees, often reminding them of their worth and praising them for their performance. In smaller businesses, they should be kept in the loop about upcoming projects and given the sense of security that comes with knowing that they are building their careers on solid ground.

Implementing a better leadership style:

Adding a personal touch–something as simple as knowing an employee’s name or a personal email complimenting them on a job well-done–can go a long way. If there is a problem or challenging situation at the office, meet with the team in person or send an email to address it. Don’t leave it to your managers to handle.

If your company is very large, employees realize that a true friendship with a boss may not be likely, but they want to feel that their contribution counts or at least is being acknowledged. If you are running a small company, then it’s easy to jump on the phone and talk in person when a job is well done.

3. Are you leading by example?

Are you behaving in an unprofessional manner? Employees notice everything, including the behavior and business ethics of their superiors. So if you are cutting corners, lying to employees or clients, or misappropriating funds–you get the picture–your employees have little reason to respect you as a leader. Besides, a sloppy boss will not have enough credibility to criticize a sloppy team!

Implementing a better leadership style:

A leader should lead by example, be reliable and credible, and care about their reputation as well as the company’s reputation. When it comes to a leader’s work performance, hold yourself to a higher standard–one your team wants to emulate. If employees see you being professional, going the extra mile and/or caring about the work in the way you want them to, then you bet they will want to do the same.

Related Post: Ready4Air (Brands and Bloggers) | #TBT 3 Ways To Stay Motivated To Lead Your Business

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Coming up: Ready4Air (Film) Jackson Murphy’s 3rd Annual “May Box Office Derby” Picks

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands and Bloggers) | #TBT How Much Should You Give Away For Free During A Coffee Meeting?

picbasement.com_0327

April 9, 2015 | Posted in Brands and Bloggers Connect | By

picbasement.com_0327

Photo courtesy of Picbasement.com

First published on Entrepreneur.com

On January 12, 2015

I’m told that doctors, attorneys, and financial advisors get asked for free advice all the time. But I didn’t realize that all entrepreneurs are targets in one way or another.

Three years into having my own business, I find that strangers, friends, and even family, at some point, want me to share advice about television production, TV placement, and of course, social media. Don’t get me wrong: I am open to sharing information. However, there is a limit.

I am sure many of you have been asked to meet up to have a cup of coffee, which somehow leads to a “pick your brain” session. If you are like me, those coffee sessions sometimes go on for much longer than needed. A half-hour meet and greet for coffee can easily turn into a one-hour conversation where you end up providing more information than you planned–information reserved for paying customers. These meetups are tricky since, as an entrepreneur, you are walking a fine line between nurturing a potential client or someone who takes your free advice and has no intention of using your services.

Boundaries are necessary. It is important to remember that your time is money. Your time and expertise are valuable commodities that you should monitor carefully. Here are a few helpful tips on ways to set boundaries when it comes to those coffee meetups:

Related Post: Ready4Air (Brands and Bloggers) | Sweat Working: Bonding With A Client Over A Workout

The first 30 minutes are free

Schedule a 30-minute conversation at no charge. Stick to 30 minutes–no more, no less. In that time, you will answer the potential client’s top three questions. They should come prepared to the conversation by sending you the questions ahead of time so you can get right to the point when you first meet.

In these 30 minutes answering their questions, you should be able to determine whether this person is a good client fit for you. As he or she is talking, you get insight into who he or she is and what the person is doing. It is a great way for you to either engage the individual in another area of your services or point them in the right direction toward someone who can help fulfill their needs.

Be aware of when the clock hits 30 minutes. There is no harm in spending an extra few minutes, but at 30 minutes, it’s time for you to bring the conversation to a close. You can politely tell the person that you have to go, but if they would like to continue the conversation, direct them to your website for more information. Make sure your website has a section for consultations, pricing, and time options for anyone who wants to talk to you.

A retainer is required

Recently, a potential client sought me out and was scheduled to make an appearance on a television show. She wanted to know how to get media exposure for her brand, advice on what to wear, how to handle her conversation, and how to plan out her segment. These are the services that I offer when a client hires me to provide television placement.

I ended up spending a lot of time with this potential client who, by the way, expected me to start the placement process before she deposited a retainer. The retainer was to be delivered to me in a couple of days. Needless to say, I never got the payment.

However, she did get a lot more from me. Our 30-minute initial conversation turned into two additional calls where I spent close to an hour at no charge reviewing information. I should have put a limit on my time. I answered her questions about what she needed to prepare by sending a couple of links to blog posts that I’d written on the topic and a note instructing her about the cost of my services and how I would like to receive payment to get started. The email had a friendly tone, and she got the information she wanted. I made it clear what I needed in order to move forward. Hopefully, she will come back and hire my company’s services.

Related Post: Do You Have Conference Curb Appeal?

A little give and take

I understand that not every entrepreneur can afford to pay for services. With that in mind, I do take time out to have coffee and exchange information, but this is on a case-by-case basis. I’m open to bartering if one has a service or product that I can use or the potential’s client’s useful information can be exchanged for mine.

Have I ever asked to have coffee with people in order to pick their brain? Absolutely! But I come prepared. I know what questions I want to ask, I pick up the bill and I find out if there is a way the other person can benefit from the information or the project in question.

Coffee or casual meet-and-greets are not always used as a chance to gather free information. For any entrepreneur, a friendly coffee meetup can be valuable. It’s a great way to network and expand your business base. At first, it might be difficult to discern the valuable coffee conversations from the not-so-valuable ones, but in time, you will help everyone understand that your expertise and time is worth every penny.

How do you handle it when someone tries to pick your brain?

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Coming up: Ready4Air (Culinary Cues) Do you prefer beer and ale or wine and liquor?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | 3 Simple Rules For Brands To Get The Most Out Of Bloggers

Multi-Ethnic Group of People and Brand Concept

February 25, 2015 | Posted in Brands and Bloggers Connect | By

Multi-Ethnic Group of People and Brand Concept

First published on Entrepreneur.com

On January 19, 2015

One of the key findings in a recent study by Burst Media, which represents independent web publishers and their communities, is that bloggers cast an influential net with their audiences. Findings revealed that overall, more than half (57 percent) of respondents surveyed of the 1,453 U.S. online adults aged 18 or older say they read blogs. It also revealed that more than half of the respondents said that a brand mentioned or promoted in a blog influences their purchasing decisions.

Our team at Deborah Mitchell Media Associates knows firsthand the advantages and power of working with bloggers. Social-media outreach–where brands work with mom bloggers, food bloggers, travel bloggers, and lifestyle bloggers–is now a viable marketing strategy that allows brands to connect with their audience in an authentic way. Whether the social-media outreach is online, in person at an event, or both, brands have found value in working with bloggers.

Related Post: Ready4Air (Brands and Bloggers) | Build Your Brand By Teaching At A Coworking Space

Deborah Mitchell Brands & Bloggers

While bloggers enjoy working with brands and want to give you the best in social-media outreach, some brands are still trying to understand blogger outreach and how to effectively use bloggers and their incredible influence. Here are a few things brands need to keep in mind:

1. It takes time to execute a social media campaign.
Be mindful of the time it takes to execute a campaign. The more advance notice you give, the better. With notice, you allow time to gather bloggers’ social-media kits, impressions and audience reach.

The holidays are the worst time of year to contact bloggers at the last minute since they are busy attending events, meeting deadlines for sponsored posts, and trying to get ready for their own holidays. If you have a campaign for the holiday, start approaching bloggers in the summer. If you want a campaign executed in the summer, start coordinating the project now.

2. Brands should take the lead in a social-media campaign.
You may not know it, but bloggers put in a lot of daily work writing, editing, and posting. It’s important for them to be organized and clear about what is expected of them. Bloggers get frustrated with brands not taking the lead in their outreach needs, changing deadlines, and not providing sufficient information.

In some cases, a blogger will walk away from a campaign in frustration because brands or PR agencies do not fully understand the concept of social-media outreach.

Related Post: Ready4Air (Brands and Bloggers) | When Brands Get It Right, A Press Trip Is A Fun Job

3. Blogging and social-media outreach is work.
As a brand, you should be able to detail your needs and expectations for these digital influencers. If you want to send a blogger on a press trip, know that the trip is work for bloggers. Brands want Instagram pictures, Facebook status updates, Twitter activity, and follow-up blog posts.

“It’s the blogger’s responsibility to promote the event on all your social-media platforms. It’s work!” said Maria Colaco, the active voice behind The New York Mom blog.

With money, time, and proper planning, any brand can increase the prospect of reaching additional customers online with an effective social-media campaign. As you plan your campaign, be prepared to answer a few questions for your bloggers.

Once they know what’s expected and the message and goals of the campaign, they’ll be able to deliver the best possible results.

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Coming up: Ready4Air (TV) The highs and lows of the 2015 Oscars 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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#TBT Ready4Air (Brands and Bloggers) | Backstage Access: The Power Of The Press Pass

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January 8, 2015 | Posted in Brands and Bloggers Connect | By

 

Photo Credit: Debbie Mitchell
 
“It’s okay to let me in. I have a press pass.”
For any working journalist, those words are the key that can open the gate to the kingdom, allowing them firsthand access to people, places, and, eventually, stories. If there’s a breaking story, an event, or press conference to cover, a press pass is part of your entry package. For those of you not familiar with the press pass, it’s a credential that allows practicing journalists, usually affiliated with a specific news agency or organization, special privilege, benefits, and access.
The press pass and benefits are determined by one of the three agencies issuing the pass, including news organizations, law-enforcement agencies, and event organizers for a press conference or specific event. Since each card allows different benefits, the most desirable goal is to have multiple press passes.
Photo Credit: Debbie Mitchell
During my years at CBS, I was issued a press pass to cover major, breaking news stories like 9/11 and lighter fare such as Mercedes-Benz Fashion Week, which I will talk about at the end of this post.
Most times, having a press pass at a major event allows you access to interview select individuals, get a press kit, and to gain entry to special rooms set up for press interviews. But the days of press passes being available only to serious journalists are over. With the rise of the Internet and bloggers being viewed as serious writers, press passes are now more available to them.
Photo Credit: Debbie Mitchell

Bloggers Can Get A Press Pass

For bloggers, the Event Specific Press Pass or Press Badge is probably the best of the three to apply for. Press passes are available for trade shows, community gatherings, sporting events, award shows, professional conferences, or major events of any type. The benefits of these passes are determined by the agency issuing them. If you are interested in getting a “press badge,” you should apply in advance, be prepared to offer samples of your work, stats on your blogs, reach, and niche.
If you write for a publication or organization, ask them to write a letter for you on their letterhead with information about your assignment. If all your data clears, then you might be able to get that press pass. If you don’t get cleared, no worries because  you might be able to buy a pass. Yes, buy one.

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Coming up: The 10 Worst Films of 2014

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Repost | Ready4Air (Brands and Bloggers) | Christmas In August With 2014 Sweet Suite Swag

Elf Magic- Sweet Suite 2014

December 24, 2014 | Posted in Brands and Bloggers Connect | By

 

 Blogger Bash - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Blogger Bash – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

By Nay Ayache

After going through a house move with my family, I assure you that I had no interest in opening another box ever again. So when the UPS guy showed up at my doorstep the other day with another huge, unexpected box, I was surprised. When I opened it, it was filled with dozens of toys and games. It was a swag box courtesy of the 2014 Sweet Suite Biggest Night of Play! sponsored by TheBigToyBook.com that had been sent to me by the very thoughtful Debbie Mitchell (Debbie had been a speaker at the annual Blogger Bash conference in July). At that moment, I knew it was going to be Christmas in August for my boys, Zack and Andrew, who are four and two years old. I was right, because when they saw the colorful pile of toys on the kitchen table, they dived in and had a blast!

Elf Magic- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Elf Magic- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The first thing that caught their eyes was the Elf Magic package, which contained a book, a plush elf, and paper snow. The prank-playing elf is a big deal for my kids, so much, in fact, that nine months after Christmas, he’s still a trending topic at the dinner table. A lot of bouncing and screaming happened as I unpacked it. I will at some point hide the book and maybe bring it back in November. But right now, that elf is firmly hanging by a foot from the toy box, and if I take it away they won’t stop complaining. I’m not enough of a masochist to put up with their complaining if I make it disappear.

Related Post: Ready4Air (Brands and Bloggers) | Summer Fun Meets Social Good At Blogger Bash 2014

Creativity  Can- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Creativity Can- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

My favorite toy was the Creativity Can by Faber-Castell. I liked the fact that it doesn’t contain instructions, and that the included picture was a mere guide to what the children could do. Andrew lost interest quickly, but Zack enlisted the help of his older cousin to finish up the figure. The project ended pretty badly because the kids spilled glue everywhere, but I’m planning on redoing it with Zack when we have some time alone.

Crayola Markers & Faber-Castell Creayons- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Crayola Markers & Faber-Castell Crayons- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

I don’t know how most moms do it, but I keep all crayons in one container, and I’m not very diligent with enforcing the caps-back-on-when-you’re-done rule, I end up having to replace coloring supplies every few months. The swag box saved me from a much-needed trip to the store with a pretty awesome collection of Crayola Ultra-Clean washable markers and Faber-Castell beeswax crayons. The washable markers are a lifesaver when you have a wall and furniture artist such as Andrew in the house. I was able to effortlessly remove the colors from the walls and the lucite dining chairs with baby wipes, as you can see in the picture above. Priceless!

Faber-Castell - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Faber-Castell – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The Faber-Castell oil pastels are so vivid and beautiful, I’m definitely ordering them online! I know you can’t tell, but this is a drawing of Gollum climbing Mount Doom in Lord of the Rings. Don’t ask.

Sands Alive - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Sands Alive by Play Visions – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Sands Alive by Play Visions is possibly the most enjoyable toy Zack and Andrew have received in a while, and because it allows their creativity to flow freely, they ended up playing with it for four hours. The only issue was that, before I opened the bag, I assumed it was a commercial version of the flour and baby oil mix, commonly known as moon sand. In order to minimize the mess, I poured the contents of the bag in a plastic container on the balcony, thinking I would it hose it down later. Big mistake. The consistency of the “sand” is more like play dough, so I ended up with clumps trapped in the floor and kind of impossible to remove. That was a real “Aaargh!!!” moment, so I brought the kids and the sand back to the kitchen table. Whatever fell on the floor was easily swept after. As for the balcony, I guess I’ll have no choice but to invest in a vacuum cleaner.

Blox + Bits - Sweet Suite 2014.  Photo credit: Deborah Mitchell Media Associates

Blox Bits – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

A while ago, Zack’s daycare teacher asked me to help him practice his fine motor skills at home. I was looking for a toy that wouldn’t involve beads, since Andrew still puts things in his mouth. Getting Blox Bits by GoldieBlox in the box was a blessing: the idea is to creatively use sticks, cubes, and barrels to build structures. While the pieces are still a choking hazard, I found them easier to control than beads simply because they can’t roll off the table. A lot of inserting and focusing is required, and both kids loved it! They actually loved it so much that they requested I bring back the Sands Alive and incorporated the toys together. Even the lid of the creative can was necessary to create the perfect cake!

Related Post: Ready4Air (Brands and Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

Tiggly - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Tiggly – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Now, I’m a firm believer in the iPad and its constructive role in education, so you can imagine how taken I was with the Tiggly. The game consists of four shapes that are used with dedicated tablet apps; I thought it was too much of a baby app, and that, at the level my kids are at, it wouldn’t do much to further their skills and abilities. They did enjoy it a lot though, and there was enough bickering over it that I ended up taking it away. What I did love about it is that, with a household with two iPads such as ours, it’s easy to share the shapes and have fun.

Flower & Leaf Press - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Flower & Leaf Press – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

For as long as I can remember, I have never left the house with my children without them picking flowers for me. Thames & Kosmos’ Flower & Leaf Press lets me keep the flowers neatly under a magnet on the fridge, and was also good practice for Zack’s fine motor skills. I loved that the kit can be replenished with any kind of paper. It doesn’t say so, but I tested it on copy paper, and it was just as good as the reinforced paper provided.

Bananagrams - Sweet Suite 2014

Bananagrams – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The word building game Bananagrams is not for my kids’ age, but like most moms I often adapt toys. While Zack was building his words, Andrew was finding alphabet letters. It also became an occasion to build towers!

Aquabot - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Aquabot – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

For Hexbug’s Aquabot, I gathered my kids and nephews to watch the shark come to life in my huge, water-filled, salad bowl. Unfortunately, and despite my best efforts, the fish did not move, let alone swim. Batteries are included, and there is no mention of a having to replace them, so that was a little disappointing.

What I did not get to take pictures of were my two nephews, ages seven and nine, who came sweeping in my living room and grabbed McFarlane Toys’ Rabbids Invasion Plunger BlasterMinecraft Steve with Diamond ArmorOhio Art’s Polar bear Nanoblockand Ninja Turtle action figure by Playmates Toys, in addition to a couple more toys. They are clearly a big hit with the boys because I’m not even allowed to look at them.

As for the more girly toys, I saved them for my nieces on Christmas.

Thank you, Blogger Bash and Sweet Suite, for bringing us Christmas in August!

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Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Brands and Bloggers) | Creating Your Brand’s Storyline: A Few Tips From TV And Movie Pros

RealityTV1-2

December 16, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Photo Credit: Deborah Mitchell Media Associates

Photo Credit: Deborah Mitchell Media Associates

Whether you are writing a blog or producing video for television or online, content is king. Nothing makes better content than a good story, and everybody–including individuals and brands–has a story. Storytelling is an art, and with brands competing for the short attention span of audiences online and on-air, the story always needs to contain a few key elements. It should be compelling, informative, and entertaining. So if you’re thinking about telling your story off- or online, here are a few great tips I’ve picked up in the last year from successful on-screen professionals who know how to tell a good story:

Mob Wives New Blood - Season 4

Mob Wives New Blood – Season 4

Authenticity is key. Unlike the popular perception, most reality TV show producers do not encourage fake storylines. According to Jenn Graziano, executive producer of the highly successful show Mob Wives, the key to creating the constant action is to be selective with the life events that are followed on the show. She says, “Our commitment to honest, true storytelling has always remained the same across all seasons.”
Brands finding authenticity. A business can learn a few lessons from that. Instead of creating gorgeous scripted videos, they can find their stories in their corporate culture. Employees who run in marathons, volunteer in soup kitchens, or give back to the local community are creating great content for a brand to engage its audience more in a Facebook conversation. It personalizes a brand and makes the people behind the product more human.
Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen
Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Build the anticipation. In a recent interview with Arise On Screen host Mike Sargent, Beyond the Lights writer and director Gina Prince-Bythewood highlighted the most important element in successful storytelling. She believes that “a good story is one that I’m listening to and makes me want to know what happens next.”
Build the anticipation for a brand. This is a crucial point, since oftentimes there’s a very small window of opportunity to keep a viewer interested. During a television commercial or YouTube video, the viewer has the option of skipping the ad after five seconds. In those crucial few seconds, the brand has to try to get as much of the message through so that it reaches viewers, even if they choose to skip it.
Steven Ramey, Senior Producer Arise America for Arise News Photo Credit: Debbie Mitchell/ Deborah Mitchell Media Associates

Steven Ramey, Senior Producer of Arise America for Arise News
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Be concise in your story. Steven Ramey, line producer at Arise On Screen, has the delicate main task of time management on the show. He’s a fan of brevity, and his favorite saying is, “If you want to say something, have something to say.” He’s right! Just because TV shows and commercials have to be an exact length in order to fit in regular programming does not mean that online videos don’t have time constraints. A bored viewer is less likely to watch a video again if it goes on endlessly and aimlessly.
Brands, be concise. The essence of a message is all that matters, and any unessential elements to your story should be edited out. According to Steve, “It’s better to say something short and meaningful than to fill a lot of hot air that doesn’t mean anything.”
Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

 
Appeal to your viewers’ emotions. As a media and television consultant, Lyndsay Christian knows how to put the best of both worlds in her stories. Her advice is to appeal to to a viewer’s heart: “Start with the subject, build out the story, and end with the subject. What is the story you’re trying to convey? What is he or she experiencing? How is the subject feeling? Write vividly to express those emotions.”
Brands know and appeal to your consumers. A business that connects with its audience on an emotional level is more likely to create brand loyalty because the stories it tells are not about the sale or even the present. The best videos are the ones that recognize the past and look forward to the future, giving meaning to their journey with their customers.
Businesses put a lot of effort and money into cultivating a brand image, so make sure your message has the meat, the heat, and an angle. Making a great video requires a great story, and in a social world, the story has to be real, vivid, and to the point. Before hunting down the best director for the next commercial, ask this question: Does my brand make a difference or change lives? If so, these are the stories that will captivate the hearts of your audience and motivate them to share what they see.
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Coming up: Holiday Gourmet Delights from Munich’s Dallmayr Market
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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#TBT | So You Want To Be On TV: Look! More Brands And Bloggers Are Connecting On TV

Photo-of-Mary-Hitchings-300x225

December 4, 2014 | Posted in Social TV | By

When I recently saw the new Sears Connecting Flights blogger holiday campaign, I smiled and then laughed out loud.

Yes, it’s a funny commercial, but more importantly, I was tickled to death to see bloggers as key characters in the ad campaign because only a few years ago bloggers were known as geeky folks who sat behind computer screens writing random thoughts. Now, bloggers are on mainstream television selling products or talking about their blog!

Related Post: Ready4Air (Brands & Bloggers) | Dear Brands, Bloggers Want You To Know

This is a big deal.

Obviously a lot has changed. Advertisers, brands, and television shows are waking up to the value and influence of bloggers. We now see bloggers as pitch people, experts on television panel discussions, or as the go-to person in the front row of several new talk shows such as Katie Couric’s new talk show, Katie.

While there is a good chance the bloggers portrayed in the Sears Connecting Flights campaign are actors, it’s still cool to see that bloggers matter enough to garner a mention. Nice job, Sears! This means that on some level, brands are paying attention and realize the importance of connecting to bloggers.

We’ve invited many of you to create videos on your YouTube channel as a way for us to put you in our Blogger Spotlight–a cool way for brands to get to know you. Guess what? You are doing it! The videos are coming in.

Mary Hitchings, creator of the blog Raising Dick and Jane
Photo courtesy Mary Hitchings

TBC just received a great video for the TBC Blogger Spotlight. Blogger Mary Hitchings is author of the blog Raising Dick and Jane. She credits The Blogger Connection group with helping her fine tune her new blog. Mary’s You Tube video is her first one, and she submitted it to us to be featured in the Blogger Spotlight.

Yeah Blogger Connection group, and good job on the video, Mary!

Another TBC blogger, Vicki Winters, continues to connect with brands via YouTube video and The Vicki Winters Show. The last time we saw Vicki, she was reporting from the aftermath of Hurricane Sandy. During the disaster, she found time to thank one of her favorite brands, Coleman Cooler, a brand Vicki found she could rely on in good, bad, AND disastrous times.

Don’t stress out about creating a video. Keep it short and simple. Mary’s debut video time of two minutes and 50 seconds is great for The Blogger Spotlight. It is also good to make it shorter, anywhere between two minutes and two minutes 30 seconds. Sitting in front of the camera talking about yourself, your blog, and one or two of the brands you like is also a great idea.

Related Post: Ready4Air (Brands & Bloggers) | Choosing The Right Bloggers For Campaigns

When you feel more confident in front the camera, you will get fancier with your videos and add a few more elements. You may even begin moving around during the taping. But for now, take baby steps, practice, and get ready for your television close-up!

Here blogger Vicki Winters says a BIG thank you to Coleman Cooler.


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Coming Up: DJ Fulano on Ready4Air 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Culinary Cues) | Punta Cana, Dominican Republic: So Nice I Visited Twice

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

November 28, 2014 | Posted in Social TV | By

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

I hope everyone had a fabulous Thanksgiving!

I am back in Punta Cana in the Dominican Republic. The last time, I was at Luxury Bahia Principe Esmeralda Don Pablo Collection. The meals were fresh and filled with island flavor. So what’s on the menu for the holiday weekend?

Stay tuned…

Related Post: Ready4Air (Brands And Bloggers) | A Hotel Bumps It Up A Notch: From Grand To Luxurious (VIDEO)

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Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Luxury Bahia Principe Esmeralda Don Pablo Collection Photo Credit: Debbie Mitchell and Deborah Mitchell Media Associates

Luxury Bahia Principe Esmeralda
Don Pablo Collection
Photo Credit: Debbie Mitchell and Deborah Mitchell Media Associates

 

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Coming Up: 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (The Week Ahead) | Holiday Brands | Gimme The Mic: Recovering From A Bad Read | Culinary Cues In Punta Cana

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

November 24, 2014 | Posted in Brands and Bloggers Connect | By

Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

It’s a short work week for most people as we gear up for another Thanksgiving celebration. As we prepare to gather with loved ones–whether they be friends or family–let’s take a few minutes to give thanks for the big and small things in life.

This week on Ready4Air, we are also looking forward to the holidays. Bloggers are working to fulfill holiday campaign assignments for brands. Brands are working overtime to make sure their products land on your holiday shopping list. When it comes to getting into the holiday mood, stylist Dorcia Kelley has a few brand names that can get you into the holiday spirit without breaking the bank. Kelley believes that “decorating with chic essentials that can go from one holiday occasion to another–let’s call them decorations that are transferable–is the best solution for anyone on a budget.”
This week in Ready4Air (Brands and Bloggers), guest contributor Dorcia Kelley shares a few tips on how to decorate on a budget during the holidays.
Voiceover Artist Bob Hennessy

Voiceover artist Bob Hennessy

Voiceover auditions are available all year round. When it comes to voiceover work, anything can happen to spoil a good read, and in most cases, you won’t get a chance to do it over. Voiceover professional Bob Hennessy has written for Ready4Air in the past for our voiceover series Gimme The Mic. This week, he’s back with a few tips on ways for anyone to recover from a bad voiceover read.
Luxury Bahia Principe Esmeralda Don Pablo Collection Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

Luxury Bahia Principe Esmeralda
Don Pablo Collection
Photo credit: Debbie Mitchell & Deborah Mitchell Media Associates

And finally, in this week’s Ready4Air (Culinary Cues), we continue the Thanksgiving celebration with food when we take a look back at a few bites from my recent trip to Punta Cana in the Dominican Republic. I was there in September and found myself surrounded by lots of fresh fruits, fish, and flavorful desserts at the Luxury Bahia Principe Esmeralda Don Pablo Collection. I’m back there for Thanksgiving and can’t wait to see what they are serving up this time.
Stay tuned and Happy Thanksgiving!
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Coming up: Decorating Brands For The Holidays

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands And Bloggers) | Buppy Hipster’s Tips for Self-Published Authors

BuppyHipster

November 6, 2014 | Posted in Social TV | By

 

Smartphone_Tablet_Libreria

Print-on-demand technology has put the dream of having a book in the marketplace within the grasp of a growing number of new, self-published authors. One of the greatest print-on-demand success stories to emerge is Fifty Shades of Grey, which first appeared as a self-published e-book before becoming a global bestseller and highly-anticipated Universal Pictures/Focus Films release.

But before there is a bestseller or media tour or film, you must first have the goods. Working behind-the-scenes in book publishing has revealed some common mistakes new authors often make that can stall or derail the journey to The Published Land.

Related Post: Producing Books | The Today Show Brings Back The Morning Book Club

Tips For Self-Publishing Your Book

Proofread, Proofread, Proofread

Unlike authors who are signed with a publishing house, the self-published don’t have a team of paid editors and proofreaders at their disposal. Some self-published authors consider this a plus, as their creativity can reign unreined. However, it is essential that the book be proofed for spelling and grammatical errors—proof while you’re writing, proof upon completion, then proof it again. Have a trusted (and literate) friend proof it. Get yet another friend to proof. Proof again yourself.

Check Your Grammar

A recurring and tricky grammatical error is FOREWORD being confused with FORWARD. While FORWARD can mean being near or at the forepart, in a book, the appropriate word for introductory comments is FOREWORD, especially when written by someone other than the author.

Choose Your Cover Wisely

Unless your face is recognizable from a recent appearance on Access Hollywood or TMZ, it is not recommended that it go on your book cover. Book buyers come with their own baggage—full of dislikes and biases. In this age of the “Hot Or Not?” snap judgement, why limit your potential audience? Search for graphics that speak to your subject matter or theme in a broadly-appealing way.

 Related Posts: Ready4Air (TV) | Got An Idea? Steps To Developing A Show For Television

If you want to be carried in bookstores, libraries, or online, you will have to get an ISBN (International Standard Book Number). This number serves as kind of a “social security number” for your title, as it is a unique identifier recognized throughout the book trade. The website to obtain and learn more about ISBNs is www.ISBN.org.

Emerging to capitalize on the expansion of self-publishing are companies providing “one-stop shopping” for authors—including production, marketing, and media relations. Authors are usually passionate, creative types who are new to the business end, which is where these operations will offer to step in. Do diligent research on past customers’ satisfaction before signing any contracts or investing your cash. It’s important to become familiar with various publishing terms and policies. How to Get Happily Published by Judith Appelbaum and Publishing for Profit by Thomas Woll, both available at the public library, are excellent resources for new authors.

In closing, it’s been said that everyone has a book inside them. Think hard about whether that book will find an appreciative audience.

BuppyHipster

With a decades-long public relations career in entertainment, news, and consumer product marketing, Buppy Hipster’s work experience has been influential during several milestones in global news and pop culture. Merging expertise in corporate communications, media relations, and public relations strategy with a passion for urban ecology/sustainability, social justice, live theatre and literature, the native New Yorker is a graduate of Stuyvesant High School and Duke University.

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Coming Up: Find Your Voice – Which Type Of Voice-Over Is Right For You? 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

#TBT Ready4Air (Brands and Bloggers) | Dear Brands, Bloggers Want You To Know

October 23, 2014 | Posted in Brands and Bloggers Connect | By

Photo Courtesy of Debbie Mitchell

Photo Courtesy of Debbie Mitchell

Dear Brands:

First, we want to tell you that WE LOVE YOU! As you know, there is nothing more amazing than a loyal customer, and this letter is written from a place of love.

At Deborah Mitchell Media Associates (DMMA), we want to give you the best our bloggers have to offer. In order to do that, we are asking you to be mindful of the time that it takes to execute your campaign. By giving us and our bloggers advance notice, you will get the best planning and execution for your social outreach.

Unfortunately, in the past six months, I’ve been put in situations by brands where I’ve been asked to produce information and numbers faster than you can say “go.” Brands have contacted DMMA and asked us to gather information within a few hours’ notice. Now, I can present numbers for bloggers’ social media kits, impressions, and audience reach within a few hours (with a fast, reliable team), but is this information the best that my team can produce with little or no advance notice? No, it is not.

Related Post: Ready4Air (Brands and Bloggers) Toy Brands And Bloggers: Making The Connection

Last November–right before the holidays–a major brand contacted me about working on a campaign for January 2014. The client had a profile of the bloggers it wanted for the campaign and contacted me to coordinate the outreach. As you know, the holidays are the busiest time of the year for most people, but for bloggers it’s amped up a notch since they are usually attending multiple events or finishing up sponsored holiday campaigns. In other words, a blogger’s calendar is pretty booked.

Nonetheless, I found some amazing bloggers who were ready to participate and spread the word with other bloggers in their network and other support groups. I know that bloggers love to learn from each other and build relationships. Helping each other by sharing opportunities is also a part of it.

Related Post: Ready4Air Brands and Bloggers | Choosing The Right Bloggers For Campaigns

My team worked feverishly to get the information together and submit it. Then, we waited and waited and waited. Once the new year came and the holidays were over, I reached out to the brand only to be told that they put the campaign on hold while they considered ways to expand their vision. Regrettably, I had to contact the bloggers who were ready to participate and give them the update.

I’ve heard complaints from bloggers who are tired of getting poor campaign leaders. They are frustrated with brands not taking the lead in their outreach needs, changing deadlines, and not providing sufficient information. In most instances, brands are still trying to understand blogger outreach and how to effectively use bloggers and their incredible influence.  

In some cases, a blogger will walk away from a campaign in frustration because brands or PR agencies do not understand the concept of social media outreach.

I had a similar incident happen again recently when a potential client called asking for top line numbers and estimates as soon as possible. I could have given the brand generic top line numbers, but my campaign would not have risen to the top. I knew it could be good, really good.

As a veteran producer, I always want to give that extra nugget of information. I, of all people, understand the importance of a deadline. For me, missing one is the kiss of death, no matter what the medium. So please give us as much advance notice as possible in order to meet your deadline and share with you the best that our team has to offer.

Regards,

Deborah J. Mitchell

###

Stay Tuned!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

 

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Ready4Air (Brands & Bloggers) |Why Are Bloggers Mad At The Upcoming “American Blogger” Documentary ?

Brands & Bloggers

April 16, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

The blogsphere is abuzz about the trailer for a new documentary. Filmmaker Christopher Wiegand has put together a film where he travels across the US in an air-stream trailer and tells the stories of bloggers. The unfinished film, “American Blogger” has come under attack for its lack of diversity and narrow portrayal of bloggers.

I first saw the trailer for the upcoming documentary “American Blogger” on several Facebook postings last week. Since it was a documentary about bloggers my curiosity was immediately peaked and I wanted to reach out and book him on “Arise On Screen” the weekly movie review show.

But then I read the comments about the documentary and I realized that the blogging community is slightly divided on filmmaker’s portrayal of the American blogger.  The majority of the short trailer features young, white, blonde, and what appears to be financially comfortable women discussing why they blog. Are these the influential  bloggers we’ve been hearing so much about?  In one interview with online movie magazine The Wrap, Wiegand defended his debut feature film and subjects by saying that he interviewed women who know his wife, blogger Casey Wiegand, and agreed to go on camera and talk to him.

Related Post: So You Want To Be On TV: Tips for Being Fashionable On-Air

My first reaction after viewing the screener was, “Where are the bloggers of color?” Personally, I have met an eclectic group of bloggers at conferences such as Blogalicious, Hispanize and BlogHer, over the past few years, and they are all so different each with a unique story on how they came to blogging.

Some bloggers have expressed dissatisfaction and claimed the female bloggers are too beautiful, to fit  and looked like models.  Others take issue with the name of the film, “American Blogger” and believe the title doesn’t really represent the diversity of global bloggers.

Related Post: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

As a filmmaker, Wiegand, has the right to tell the story the way he envisions it. But as a fellow producer, I believe we are responsible for presenting our stories in a well rounded way, especially when it comes to a topic as encompassing as blogging.

I wrote on Monday’s post that I left a message to interview Christopher Wiegand for Ready4ir and “Arise On Screen.” So far, I haven’t heard back.

If you haven’t seen the trailer, go take a look. I would love to hear what bloggers have to say so leave a comment and tell us whether or not the the direction of the documentary or the title offends you.

####

Coming Up: The “real” in Reality TV

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Week Ahead |Brands & Bloggers | Filling The Audience Seats |Finding On-Air Chemistry

BBDMMA.1

March 17, 2014 | Posted in Brands and Bloggers Connect, Culinary Cues, Pros Talk TV And Social Media, Social TV, TV Production | By

BBDMMA.1

At Ready4Air we are definitely ready for some warm weather! Spring is in close view and after Thursday, March 20, nature will begin to bloom. Our team at Deborah Mitchell Media Associates is also in bloom and excited about a few things on the horizon including our chance to work with more bloggers and brands. We will be offering a spectrum of opportunities for bloggers and brands to work together in social media and social TV through customized blogger outreach campaigns and brand awareness programs. These campaigns and programs will be  ideal for corporations eager to leverage specific markets within the blogger community.

DMMA will collaborate with blogger networks on campaigns including Twitter parties, which are strategic, interactive online discussions, and blogger events. The blogger community is very diverse and we have access to a niche group of bloggers that includes fashion, food, beauty, travel and of course mom influencers.  And if you are a blogger or personality interested in honing your on-camera skills we offer training and placement on your favorite television show.

 

Kelly and Michael Audience

Speaking of television shows, this week on Ready4Air we take a look at the audience who help bring a television show to life. A television host will be the first to tell you that their audience is a big part of a show’s success. The audience  brings energy, fun and sometimes make for  a  few good on-camera moments.  So  the job of show audience coordinator, who manages the fans who come out to support and be entertained,  is a very important one.

This week we hear from the head audience coordinator behind one of television’s hottest morning shows, Live! With Kelly and Michael. We’ll find out how much planning goes into getting an audience for the show,  if the audience receives anything for being a part of the audience and whether or not  the audience ever gets to meet or take pictures with show hosts Kelly Ripa or Michael Strahan.

DebAmadeus

 

As I gear up for my monthly visit with Chef Amadeus in the radio show  Southern Passion Lounge, I am taking a look back at a few of our past conversations about chefs  and branding. Being a chef is busy work and while they are busy creating culinary magic in the kitchen it leaves very little time for them to create and implement a social media presence and strategy. During my conversations with Chef Amadeus we figure out and I give tips on ways  for chefs to get started in the social media space.  This week, I will revisit a few of those leads.

On Screen Hosts.CoHosts

If you’ve been keeping up with the new show Arise, On Screen (where I am the Executive Producer), then you know that every week we have rotating co-hosts who join show host Mike Sargent (Film Critic) to review upcoming movies. Sitting in the co-host seat is not as simple as they make it appear and is even more challenging when you are sharing the co-host seat. It’s a delicate balance. Every week we decide who is the best fit to sit in the chair and banter with our host.

This week on Ready4Air I will share what goes into the decision process and when I know it’s the right fit. So stay tuned!

####

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

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Ready4Air (Brands & Bloggers) | Dear Brands- Bloggers Want You To Know

Photo Courtesy of Debbie Mitchell

March 6, 2014 | Posted in Brands and Bloggers Connect, Social Media Management, Social TV | By

Photo Courtesy of Debbie Mitchell

Photo Courtesy of Debbie Mitchell

 

Dear Brands:

First, we want to tell you that WE LOVE YOU! As you know there is nothing more amazing than a loyal customer and this letter is written from a place of love.

At Deborah Mitchell Media Associates (DMMA) we want to give you the best our bloggers have to offer. In order to do that, we are asking you to be mindful of the time that it takes to execute your campaign and that by giving us and our bloggers advanced notice you will get the best planning and execution for your social outreach.

Unfortunately, in the past six months I’ve been put in situations by brands where I’ve been asked to produce information and numbers faster than you can say go. Brands have contacted DMMA and asked us to gather information within a few hours notice. Now, I can present numbers for bloggers’ social media kits, impressions and audience reach within a few hours (with a fast, reliable team), but is this information the best that my team can produce with little or no advance notice? No it is not.

Related Post: Ready4Air (B&B) Toy Brands and Bloggers: Making the Connection

Last November right before the holidays a major brand contacted me about working on a campaign for January 2014. The client had a profile of the bloggers they wanted for the campaign and contacted me to coordinate the outreach.  As you know, the holidays are the busiest time of the year for most people but for bloggers it’s amped up a notch since they are usually attending multiple events or finishing up sponsored holiday campaigns. In other words, a bloggers calendar is pretty booked.

Nonetheless I found some amazing bloggers who were ready to participate and spread the word with other bloggers in their network and other support groups. I know that bloggers love to learn from each other, build relationships and help each other and sharing opportunities is also a part of it.

Related Post: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

My team worked feverishly to get the information together, submit it and then we waited, and waited and waited. Once the new year came and the holidays were over I reached out to the brand only to be told that they put the campaign on hold while they considered ways to expand their vision. Regrettably, I had to reach out to the bloggers who were ready to participate and give them the update.

I’ve heard complaints from bloggers who are frustrated and tired and tired of getting poor campaign leaders and brands not taking the lead in their outreach needs, changing  deadlines and not providing sufficient information.  In most instances brands are still trying to understand blogger outreach and how to effectively use bloggers and their incredible influence.  

In some cases a blogger will walk away from a campaign frustrated because brands or PR agencies do not understand the concept of social media outreach.

I had a similar incident happen again recently when a potential client called asking for top line numbers and estimates as soon as possible.  I could have given the brand generic top line numbers but my campaign would not have risen to the top. I knew it could be good, really good.

As a veteran producer, I always want to give the extra nugget of information.  I, of all people, understand the importance of a deadline. For me, missing one is the kiss of death, no matter what the medium. So, please give us as much advanced notice as possible in order for us to meet your deadline and share with you the best that our team has to offer.

Regards,

Deborah J. Mitchell

####

Coming up: Tips on your first TV appearance

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

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Ready4Air The Week Ahead |Your Voice Over Auditions| Dear Brands |Tips On Your 1st TV Appearance

Mike Sargent, host- Chiara Spagnoli Gabardi Film Critic and Bobb Rivers Film Critic  Photo Credit- Debbie Mitchell/Michelle Lynne Madar

March 3, 2014 | Posted in Brands and Bloggers Connect, Current Events, Pros Talk TV And Social Media, Social TV, TV Production | By

Mike Sargent, host- Chiara Spagnoli Gabardi Film Critic and Bobb Rivers Film Critic  Photo Credit- Debbie Mitchell/Michelle Lynne Madar

Mike Sargent, host- Chiara Spagnoli Gabardi Film Critic and Bobb Rivers Film Critic Photo Credit- Debbie Mitchell/Michelle Lynne Madar

Like most movie fans  this morning I am waking up with a major Oscar hangover. The 86th annual Academy Awards ceremony was last night and it was exciting and ran late.  Congratulations to all the winners!  Awards went to many of the usual predicted suspects including, Cate Blanchett, Jared Leto and Matthew Mcconaughey. Lupita Nyuong’o received a special birthday present with her Oscar for Best Supporting Actress.  

I have been in an Oscar haze for at least two weeks prior to last nights show . My team over at Arise On Screen, with host Mike Sargent, have been working on our Oscar show, Oscar Nominations, Milestones and Predictions, which aired on Saturday.  Turns out our predictions were right on target!

Marla Kirban Voice-over

Marla Kirban Voice-over

As for the week ahead in Ready4Air, a few friends are back. Voiceover coach, Marla Kirban, returns with the post “Hit It and Quit It! Self-Directing Your Voice Over Auditions.” In her post, Kirban reminds aspiring voice-over candidates: “One of the realities of the voice-over industry right now is that you’re likely to be recording your auditions at home and emailing an .mp3 to your agent, casting director, or producer. There are advantages and disadvantages to this!”

Tomorrow check out what Marla has to say about ways to make the most of a voice-over audition recorded at home.

Related Post: Ready4Air | Gimme The Mic: Would You Buy A Product From This Voice ?(AUDIO)

Photo Courtesy of I Don't No

Photo Courtesy of I Don’t No

Two weeks ago I promised to write a post about what exactly brands need to know in order for bloggers to successfully work with them during social media outreach campaigns.  It’s taken a little longer than I planned. In Ready4Air (Brands & Bloggers), I’ve decided to turn the post, Brands, Please Let Us Know What You Need In Campaigns, into a letter.  After experiencing my own false starts with a few brands in the past six months, I think a letter to the brands might be a better way to go. So stay tuned for my letter.

Framed Carol Story

Former CBS News Early Show producer, Carol Story, will be sharing more of her great advice on how to ace your debut television appearance in her post “More  Tips For Your First Time TV Appearance.” Last week Carol told us when “You are outside of your comfort zone. The stakes are high. You want to make a good impression….You need to prepare for your interview. Not rehearse, not over-prepare. Just be ready.”

Related Post: Ready4Air (TV) — 3 Tips For Your First Time TV Appearance

Check out the post and find out just how to get ready for your interview.

Finally a special thanks to our latest Ready4Air (Film) guest contributor, teen film critic Jackson Murphy, for his take on the Oscars and is accurate predictions! Click the video above to hear Jackson in action.

Welcome back to all our friends!

####

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Week Ahead | Must See Films BEFORE The Oscars | Getting Ready For Your 1st TV Interview |Working In A Man’s World

Chef Amadeus, Radio Host
Photo Credit: Love Shots Photography

February 24, 2014 | Posted in Brands and Bloggers Connect, Culinary Cues, Current Events, Social TV | By

 

Carol Story, Former Producer CBS News The Early Show Photo Credit: Jude Milner

Carol Story, Former Producer CBS News The Early Show
Photo Credit: Jude Milner

Later this week, on Ready4Air  former CBS News Early Show producer, Carol Story, will be sharing more of her great advice. Once a producer, always a producer, and even though Carol is enjoying her life these days  away from television, she still has some great tips. In her two-part post – 3 Tips For Your First Time TV Appearance for Ready4Air (TV), Story shares: “You are outside of your comfort zone. The stakes are high. You want to make a good impression….You need to prepare for your interview. Not rehearse, not over-prepare. Just be ready.”

Check out the post and find out just how to get ready for your interview.

Related Post: Producing Books | The Today Show Brings Back The Morning Book Club

Debbie and Teen Film Critic Jackson Murphy Photo Courtesy of Debbie Mitchell

Debbie and Teen Film Critic Jackson Murphy
Photo Courtesy of Debbie Mitchell

Over at Arise On Screen, we are in full Oscar mode. We’ll be spending the week planning our big March 1 Oscar edition show. Last weekend I reunited with teen film critic and blogger, Jackson Murphy. I first met him and his dad Dan, when I was at CBS.

Murphy is the creator of the website: Lights-Camera-Jackson.com, which has been named one of the best entertainment sites for families by Family Circle Magazine.  Jackson, an Emmy award winning film critic who happens to still be in high school is a sophomore who definitely knows his movies.  Jackson  now 15, has been reviewing movies since the age of seven and is the newest guest contributor for Ready4Air (Film).  The new movie section debuts this week with Jackson’s post 10 Movies to See Before Oscar Night. If you are into movies this is a MUST SEE list for you.

Related Post: Ready4Air (Social TV) | In The Movie Critic’s Corner With Arise “On Screen”

Photo Courtesy of Laurie  Schacht

Photo Courtesy of Debbie Mitchell

This week we will also tackle what exactly brands need to know in order for bloggers to successfully work with them during social media outreach campaigns. There are a few things bloggers want brands to know before they sign up. Some bloggers complain that brands do not take a strong and clear lead in their outreach campaigns. Whether it is the PR agency, the brand, or the campaign lead blogger- information is not coming through the communication channels clearly. Directions are being lost in translation and deadlines are constantly changing.

In Ready4Air (Brands & Bloggers), Brands, Please Let Us Know What You Need In Campaigns, we talk to the brands about getting their outreach goals together so that bloggers can deliver the goods with success.

Chef Amadeus, Radio Host Love Shots Photography

Chef Amadeus, Radio Host
Love Shots Photography

And if you are around later today, check out the latest episode of the radio show “Southern Passion Lounge with Chef Amadeus.” with Chef Amadeus. Amadeus, the 2012 winner of  “Food Network’s Extreme Chef Mexican Showdown” rounds up the culinary industry every Monday on the radio where he interviews chefs and other culinary world personalities from all around the country. I am on the show on the last Mondays of every month. The show goes live at 4 pm est and I will be joining  the Chef and the ladies in the lounge to discuss how to survive in a man’s industry.  All this and more this week on Ready4Air.

Stay tuned!

COMING UP: 10 Movies to See Before Oscar Night

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air (Brands and Bloggers) | Tips For Bloggers On How To Get A Toy Brand’s Attention

Lego Laurie Schacht

February 13, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Blingles Laurie Schacht

Next week, the annual American International Toy Fair hits New York City. For three days, February 16-19, the Jacob Javits Convention Center will be the toy mecca for brands, bloggers, and retailers.

Last week toy expert, Laurie Schacht, gave us a behind-the-scenes glimpse of the upcoming American International Toy Fair in her post: Toy Brands and Bloggers: Making The Connection. Schacht, also known as the Toy Insider Mom, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns. Schacht wrote, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

Related post: Ready4Air (Brands & Bloggers) Toy Brands and Bloggers: Making the Connection

This week, Schacht shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice, Schacht makes one thing perfectly clear when she writes, “If you are simply looking for ‘free stuff’ and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

 

By Laurie Schacht

Tips For Bloggers On How To Get A Toy Brand’s Attention

Be professional.

This is a great industry with companies that are happy to give and to learn, but they want to learn from pros. While I have no problem working with my own blogging team with crying babies in the background (I’m a mom too), try to conduct business in a quiet, distraction-free environment.

Start slow.

If you are new to the blogging game, don’t track down the top companies first—not until you have something real to offer. If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. You will lose your credibility with companies if you don’t deliver what you promise, and this will make it harder to get companies to come to the plate again.
Lego Laurie Schacht

Motivate them.

Toy companies (and, well, all companies) want to know what’s good about what you are doing. Tell them, and explain it well—it’s new to all of us!

Related Posts: Ready4Air (Brands and Bloggers) | Choosing The Right Bloggers For Campaigns

Share your knowledge.

I know this is scary, and you may think that the company will take what you give them and run, but this will help them gain trust in you and your abilities. Give them something they can benefit from, and eventually you will, too. Knowing that they have partnered with the smartest in the blogging business (you), you will become one of their most valuable partners in this new world of social media.

While these tips will help you succeed at Toy Fair, there is a place where retailers, buyers, and the press won’t get in the way of bloggers looking to connect with the brands they love: The Big Toy Book’s Sweet Suite Event. Designed specifically for bloggers looking to get hands-on experience with the top toys on the market and toy companies looking to connect with social media influencers, the annual party will expand this year under the umbrella of Blogger Business. This new two-day conference will kick-off with Sweet Suite, and will also include additional parties and networking opportunities for brands and bloggers in other worlds, such as fashion, food, and travel. Toy companies and bloggers will quickly sign-on for the event, as these are waters they want to navigate—and we will make it easy.

####

To find toy expert Laurie Schacht, check out www.thebigtoybook.com

Coming up next week: Heidi Skolnik’s Top (3) Things Television Producers Should Avoid Doing When Booking Me As A Guest

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Week Ahead | What Producers Should Do When Booking Guests | Bookcase TV Returns.

Framed bookcasethemelogo1

February 10, 2014 | Posted in Brands and Bloggers Connect, Social TV, TV Production | By

Joe Montana, The Catch Party, NYC February 2, 2014 Photo Credit: Debbie Mitchell

Joe Montana, The Catch Party, NYC February 2, 2014
Photo Credit: Debbie Mitchell

Two weeks into February and television is busier than ever. We just wrapped up Super Bowl festivities in the first weekend of the month and this past weekend we celebrated the 50th anniversary of the Beatles landing in the US and performing on Ed Sullivan show.  With the Oscars, the granddaddy of award ceremonies, only three weeks away television programming is going to just be busier than ever. As result we will be seeing a lot of new faces  as well as a few favorites returning to the screen.

Related Post:  “What Does It Take To Get Booked As An Expert On TV?”

Photo Courtesy of Heidi Skonlik

Photo Courtesy of Heidi Skonlik

 

This week on Ready4Air we posts from a few well respected television personalities.  Nutritional consultant, Heidi Skolnik stops by with a post on tips for television producers interested in booking her and making sure she gives them exactly what they need in the interview. In her post Top (3) Things Television Producers Should Do When Booking Me As A Guest, Skolnik shares a few tips on what she’s learned about appearing on television. Here is a glimpse: “When working with television producers, I have come to learn which moves help make an appearance be the best it can, and which ones you want to avoid.”

Be sure to check out her post to find out the (3) tips that help her make the best television appearance.

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

 

Last week, toy expert Laurie Schacht took us behind the scenes of the upcoming American International Toy Fair which runs through February 16-19 in New York City at the Jacob Javits Center. Laurie’s recent post, Toy Brands and Bloggers: Making The Connection, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns.  In part one of her post Schacht stated that, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

This week Schacht brings us part two, Tips For Bloggers On How To Get A Toy Brands Attention where she shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice Schacht makes one thing perfectly clear when she writes, “If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

If you can deliver the goods then definitely stay tuned and check out Laurie’s advice this week.

Related Post: Toy Brands and Bloggers: Making The Connection

Framed bookcasethemelogo1

The latest episode of BookCaseTV is on the line-up.  Tune in and watch Episode #13 entitled “In the Dustbin of History” as Frank Debonair interviews  history writers.

Steve Berry.Bookcase TV

The interview segments, shot at Thriller Fest, include Steve Berry and Alan Topol.   Watch Book Case TV on Monday nights on NYC Life Channel 25 at 9:30PM EST.

####

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

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Ready4Air (B&B) Toy Brands and Bloggers: Making the Connection

Rony Pony

February 4, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Rony Pony

With the American International Toy Fair only a few weeks away (February 16-19) I thought this is the perfect time to start thinking about the toy brands bloggers love and want to pursue for outreach campaigns.  When it comes to toys, Laurie Schacht is the expert.  Also known as the Toy Insider Mom, Schacht is a regular on local and national television and I use to produce her holiday segments during my years on CBS News The Early Show.  Laurie was the perfect guest.

Today she is the perfect guest contributor with the first in a two part post for Ready4Air where she breaks down how toy brands and bloggers can work together.

Related Posts: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

 

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht

By Laurie Schacht

www.thebigtoybook.com

American International Toy Fair is around the corner and I’m already hearing the familiar complaint: Toy brands don’t pay enough attention to bloggers, and more specifically, mom bloggers.

As much as toy companies are always looking for influential bloggers to connect with, manufacturers are at Toy Fair for two primary reasons: First, to sell toys to retailers. I’ve watched bloggers get very offended when representatives brush them off the second a retailer walks into the booth. It doesn’t matter if that retailer is Wal-Mart, Toys “R” Us, or a small independent toy store. The point is, this is how they make a living. I walk into most booths with a scheduled appointment, and I will either patiently wait for the retailer to finish, or just come back later when the representative isn’t tied up.

Laurie Schacht

My time at the trade show is tight, but these companies need to make sure their products get shelf space, and that’s their first priority. Their second priority is press. Toy fair is a big media/press show, and unless you are offering up millions of impressions, be prepared to step back when a traditional news reporter or a network camera steps into the booth. Media coverage is free and it is still the best way for toy companies to promote their new toys. But, this doesn’t mean toy manufacturers don’t want to work with bloggers—as a matter of fact, they do.

Every mom (and dad) blogger is a parent, and every parent wants the coolest new toys for their kids. I can’t think of an industry that will get bombarded with more pleas for free stuff than the toy industry. And while the blogging world gets more sophisticated, there are still those new bloggers who set themselves up with a site, write a post, open a twitter or Pinterest account, and with only a small handful of followers will begin bombarding toy companies with requests for toy samples. It is overwhelming, and it can make some marketing and PR representatives a bit leery.

Related Posts: (5) Tips For Creating a Blogger Bio That “Gets” You 

Tips on what toy companies are looking for (and why they are often so shy):

Keep in mind: Product samples are a big expense. Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.

Bloggers Who Are Engaging: They are looking for bloggers who are engaged with their communities, who are passionate about toys (and who have age appropriate kids to test them), and who can prove why they need to be on this blogging bandwagon. There are few industries that are more fun than the toy industry, and there are thousands of toy companies looking to make the right connections.

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Coming Up Next Week : Tips For Bloggers On How To Get A Toy Brands Attention

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Year Ahead |Keeping Your Social Media Resolutions | Movie Fans Stay Tuned | More Backstage Access

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January 6, 2014 | Posted in Brands and Bloggers Connect, Social TV, TV Production | By

Photo Courtesy of Hubsarasota

Photo Courtesy of Hubsarasota

 

If I haven’t said it already, here it is again….Happy New Year! I’ve always been a fan of bringing in a New Year, it always feels like a chance to start over. It is truly a new beginning for everyone. For me, it is one of the best feelings in the world and I’m excited and ready for 2014.

This month marks two years since I have been blogging for Ready4Air. Wow! I can’t believe it; the time has gone by so quickly. As you may have noticed, we made a few changes to the site a few months ago and I am excited to say more changes are still to come.

I began blogging on Ready4Air primarily as a way to share my television life of over 25 years and take readers behind-the-scenes of television production and social media. While television production is truly a world of its own, there is always lots to share. In 2014 Ready4Air is expanding and we are going to feature behind-the-scenes information not only about TV and social media but also the world of music, theater, radio and films.

Filmmaker Melvin Van Peebles and Debbie Mitchell Photo Credit: Debbie Mitchell

Filmmaker Melvin Van Peebles and Debbie Mitchell
Photo Credit: Debbie Mitchell

 

Speaking of films, I spent a few hours on Saturday in the Arise TV studio where I met legendary filmmaker, actor, director, and composer Melvin Van Peebles.  A very cool and epic moment!

I’m super excited about Deborah Mitchell Media Associates’ latest project with Arise TV. I was asked to shoot a pilot for a new program for Arise TV. Last summer, I worked with the network to launch a daily woman’s talk show and it was a grandeur experience. This new show is completely different as it has a magazine format and revolves around movies. Yes, movies!

Everyone loves a good movie and there is so much to talk about. Being a member of the Producers Guild of America (PGA East), I often receive membership perks such as invitations to movie screenings. Often, there are Q&A sessions with the film stars afterward. Good thing I am huge movie fan.

As for the actual television project, I’ll share more in days to come.

Related Post: Online Viewing: “Our Take” On Arise TV Debuts On Monday

Chef Andrew Zimmern and Debbie Mitchell James Beard Broadcast and New Media Awards, 2012 Photo Credit: Debbie Mitchell

Chef Andrew Zimmern and Debbie Mitchell
James Beard Broadcast and New Media Awards, 2012
Photo Credit: Debbie Mitchell

While we are on the topic of movies, I want to remind you that submissions are still being accepted for the 2014 James Beard Awards. We are looking for interesting video of food content. As a member on the James Beard Broadcast and New Media Committee, I am especially interested in the “Special/Documentary (Television or Video Webcast)” category looking for any interesting food productions that fit the above criteria.

The deadline for submissions is this Thursday, January 9, 2014. Referred to as the ”The Oscars of Food” the James Beard Foundation Awards pay tribute to the best of the best chefs, journalists, cookbook authors, wine professionals, restaurant and other food professionals throughout the United States.

Related Post:  Ready4Air Listen Up! – We Are Now Giving Radio Listeners Monthly Tips

What are we looking for in submissions?

Our committee chair Emerald Yeh says. “If you’ve seen any great food television or videos, or heard any compelling radio shows that fit into the categories and you believe they are deserving of the distinguished award, we need to know about them. So let us know.”

If you know of great food content and want to submit someone for nomination, please leave a comment with the information at the end of this post or tweet members Marion Laney – @MarionLaney, Carolyn O’Neil – @carolynoneil, Debbie Mitchell – @SocialTVDeb, Toni Tipton-Martin – @thejemimacode, Emerald Yeh – @EmeraldYeh, Diane Worthington – @CalifCook, Ken Rubin – @kenrubinpdx.

FREQUENTLY ASKED QUESTIONS ABOUT THE  JBF AWARDS  ENTRY PROCESS

Jessica Williams, Wed Editor

Jessica Williams, Wed Editor

In 2013 several of my friends and professional colleagues contributed amazing blog posts to Ready4Air and I want to send them a bigs thank your for taking the time to write for Ready4Air. I also want to thank those same friends again and a few new ones for agreeing to contribute their stories on Ready4Air in the New Year.

We will bring back a few reader favorites including the series “Tell Me…How Did You Get Into Television?” and  the voice-over series “Gimme The Mic” from last year and introduce a few new ones.  This week we’ll hear from, Web Editor Jessica Williams in her post on “Ways To Keep Your Social Media Resolutions”.

Now, that’s a nice way to start the New Year.

Deborah J. Mitchell, Photo Credit: Donald Layne, Sang Thi Duong, Photo Credit: Ashley Baldwin, Sandra Jamison, Nay Ayache

Deborah J. Mitchell, Photo Credit: Donald Layne, Sang Thi Duong, Photo Credit: Ashley Baldwin, Sandra Jamison, Nay Ayache

And finally I’d like to welcome two new members to the DMMA team. My assistant Sang and I have been holding down the fort for the last six months and this year we are getting some additional help. Longtime friend and fellow journalist Sandra Jamison is joining our group. Formerly with The New York Times, Sandy now wears several hats professionally including teaching at CUNY Graduate School of Journalism.

I am happy to have Sandy on board helping out along with our new intern Nay Ayache. In one of her first emails to me Nay wrote “Like most people today, I don’t remember my life before the Internet, and I’m always surrounded with three screens. This is not the future, it’s the present, and I want to be part of it”. Nay started with us right before the holidays and has worked tirelessly with me through the holidays to help get us up and running at warp speed for 2014.

I’m hoping you stay tuned for all that’s coming up next.

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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