Ready4Air (Brands and Bloggers) | Spending Island Time With Awesomely Luvvie Ajayi In The BVI

Luvvie Ajayi

August 5, 2015 | Posted in Brands and Bloggers Connect | By

Luvvie Ajayi

Debbie Mitchell with award-winning writer and digital strategist Luvvie Ajayi at the Summer Sizzle BVI White Gala, July 2015
Photo Credit: Lora Wiley-Lennartz/Deborah Mitchell Media Associates

Well, look who I ran into at this year’s Summer Sizzle BVI event: Ms. Luvvie Ajayi, the mastermind behind the blog AwesomelyLuvvie.com. Fresh off the plane that day, Luvvie joined the DMMA team for the White Gala fashion party.

Luvvie Ajayi

Scenes from the Summer Sizzle BVI White Gala, July 2015
Photo Credit: Top left photo by Ricki Richardson/Deborah Mitchell Media Associates. All others by Debbie Mitchell/Deborah Mitchell Media Associates

The event, held at the Harbour View Marina at the East End of Tortola, was a sea of fashionistas dressed in white, the DMMA team included. Luvvie and I had been playing online tag with each other when I was at Arise TV, hoping to chat about the debut of the first ever Social Media Week Conference in South Africa earlier this year. While we never connected in person, I’d been keeping up with her via social media. Luvvie has been very busy traveling, preparing to write her first book, and skydiving for the first time. All this while finding time to speak at this year’s 2015 BlogHer Conference in New York City the week before and being featured in the August issue of Essence magazine. When I heard Luvvie and I would be on the same island at the same time, at Summer Sizzle BVI, I thought, Well, finally!

Related Post: Ready4Air (The Week Ahead) | Blogger Bash And BlogHer15 Take New York | Empire Star Taraji P. Henson In The BVI

Luvvie Ajayi

Debbie Mitchell with award-winning writer and digital strategist Luvvie Ajayi at the Summer Sizzle BVI White Gala, July 2015
Photo Credit: Lora Wiley-Lennartz/Deborah Mitchell Media Associates

The writer and digital strategist had been on the road for a few weeks straight before arriving in Tortola. Once she got to the Summer Sizzle BVI White Gala party, Luvvie took a few minutes to chat with us. It was her first trip to the BVI, and she told us that being from Nigeria, she loves the islands and all that the Caribbean has to offer. Since it was a fashion event, I asked her about her style.

When it comes to fashion, Luvvie likes structured pieces that are preppy and is a huge fan of tuxedos and fitted blazers. Known for her long flowing locks, her social media followers went crazy recently when she cut them.

As for her interview in the August issue of Essence–its first ever global issue–Luvvie was part of a panel of seven women discussing ways to bridge the gap between women of the African diaspora. It’s a must-read, so get out and pick up your copy of Essence. And for more on Luvvie, head over to AwesomelyLuvvie.com and check her out.

Related Post: Ready4Air (Brands and Bloggers) | #TBT What Matters More, The Quality Or Size Of Your Social Media Audience?

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Coming up: Ready4Air (Brands and Bloggers) Lessons from four unique female celebrities to make your brand stand out

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) | Last-Minute Chic Holiday Essentials

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

December 23, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

 

Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

 

By Dorcia Kelley

DINNER IS SERVED
1. Start with solid-colored napkins in bright hues or metallics. This Thanksgiving, use orange or silver table napkins from Westelm or Marshalls.
Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

2. Napkin rings are great because they don’t take up storage space and you can have fun with them. Try Jayson Home agate napkin rings or Jonathan Adler napkin rings, which can also be used as place cards.
3. Go with an all-white table setting to create a clean look.
4. Line the center of the table with fresh flowers in mini glasses.
5. Use neutral placemats or natural elements as chargers.
DRINK UP
6. Start with Champagne. Crate & Barrel acrylic wineglasses are simple and unbreakable.
Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

DESSERT IS READY
7. Serve dessert on the island in your kitchen. I never want guests to help clear off the table, so I invite them into the kitchen for dessert and coffee. This allows them to interact with other guests more freely.
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Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Brands and Bloggers) | Creating Your Brand’s Storyline: A Few Tips From TV And Movie Pros

RealityTV1-2

December 16, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Photo Credit: Deborah Mitchell Media Associates

Photo Credit: Deborah Mitchell Media Associates

Whether you are writing a blog or producing video for television or online, content is king. Nothing makes better content than a good story, and everybody–including individuals and brands–has a story. Storytelling is an art, and with brands competing for the short attention span of audiences online and on-air, the story always needs to contain a few key elements. It should be compelling, informative, and entertaining. So if you’re thinking about telling your story off- or online, here are a few great tips I’ve picked up in the last year from successful on-screen professionals who know how to tell a good story:

Mob Wives New Blood - Season 4

Mob Wives New Blood – Season 4

Authenticity is key. Unlike the popular perception, most reality TV show producers do not encourage fake storylines. According to Jenn Graziano, executive producer of the highly successful show Mob Wives, the key to creating the constant action is to be selective with the life events that are followed on the show. She says, “Our commitment to honest, true storytelling has always remained the same across all seasons.”
Brands finding authenticity. A business can learn a few lessons from that. Instead of creating gorgeous scripted videos, they can find their stories in their corporate culture. Employees who run in marathons, volunteer in soup kitchens, or give back to the local community are creating great content for a brand to engage its audience more in a Facebook conversation. It personalizes a brand and makes the people behind the product more human.
Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen
Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Build the anticipation. In a recent interview with Arise On Screen host Mike Sargent, Beyond the Lights writer and director Gina Prince-Bythewood highlighted the most important element in successful storytelling. She believes that “a good story is one that I’m listening to and makes me want to know what happens next.”
Build the anticipation for a brand. This is a crucial point, since oftentimes there’s a very small window of opportunity to keep a viewer interested. During a television commercial or YouTube video, the viewer has the option of skipping the ad after five seconds. In those crucial few seconds, the brand has to try to get as much of the message through so that it reaches viewers, even if they choose to skip it.
Steven Ramey, Senior Producer Arise America for Arise News Photo Credit: Debbie Mitchell/ Deborah Mitchell Media Associates

Steven Ramey, Senior Producer of Arise America for Arise News
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Be concise in your story. Steven Ramey, line producer at Arise On Screen, has the delicate main task of time management on the show. He’s a fan of brevity, and his favorite saying is, “If you want to say something, have something to say.” He’s right! Just because TV shows and commercials have to be an exact length in order to fit in regular programming does not mean that online videos don’t have time constraints. A bored viewer is less likely to watch a video again if it goes on endlessly and aimlessly.
Brands, be concise. The essence of a message is all that matters, and any unessential elements to your story should be edited out. According to Steve, “It’s better to say something short and meaningful than to fill a lot of hot air that doesn’t mean anything.”
Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

 
Appeal to your viewers’ emotions. As a media and television consultant, Lyndsay Christian knows how to put the best of both worlds in her stories. Her advice is to appeal to to a viewer’s heart: “Start with the subject, build out the story, and end with the subject. What is the story you’re trying to convey? What is he or she experiencing? How is the subject feeling? Write vividly to express those emotions.”
Brands know and appeal to your consumers. A business that connects with its audience on an emotional level is more likely to create brand loyalty because the stories it tells are not about the sale or even the present. The best videos are the ones that recognize the past and look forward to the future, giving meaning to their journey with their customers.
Businesses put a lot of effort and money into cultivating a brand image, so make sure your message has the meat, the heat, and an angle. Making a great video requires a great story, and in a social world, the story has to be real, vivid, and to the point. Before hunting down the best director for the next commercial, ask this question: Does my brand make a difference or change lives? If so, these are the stories that will captivate the hearts of your audience and motivate them to share what they see.
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Coming up: Holiday Gourmet Delights from Munich’s Dallmayr Market
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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#TBT | So You Want To Be On TV: Look! More Brands And Bloggers Are Connecting On TV

Photo-of-Mary-Hitchings-300x225

December 4, 2014 | Posted in Social TV | By

When I recently saw the new Sears Connecting Flights blogger holiday campaign, I smiled and then laughed out loud.

Yes, it’s a funny commercial, but more importantly, I was tickled to death to see bloggers as key characters in the ad campaign because only a few years ago bloggers were known as geeky folks who sat behind computer screens writing random thoughts. Now, bloggers are on mainstream television selling products or talking about their blog!

Related Post: Ready4Air (Brands & Bloggers) | Dear Brands, Bloggers Want You To Know

This is a big deal.

Obviously a lot has changed. Advertisers, brands, and television shows are waking up to the value and influence of bloggers. We now see bloggers as pitch people, experts on television panel discussions, or as the go-to person in the front row of several new talk shows such as Katie Couric’s new talk show, Katie.

While there is a good chance the bloggers portrayed in the Sears Connecting Flights campaign are actors, it’s still cool to see that bloggers matter enough to garner a mention. Nice job, Sears! This means that on some level, brands are paying attention and realize the importance of connecting to bloggers.

We’ve invited many of you to create videos on your YouTube channel as a way for us to put you in our Blogger Spotlight–a cool way for brands to get to know you. Guess what? You are doing it! The videos are coming in.

Mary Hitchings, creator of the blog Raising Dick and Jane
Photo courtesy Mary Hitchings

TBC just received a great video for the TBC Blogger Spotlight. Blogger Mary Hitchings is author of the blog Raising Dick and Jane. She credits The Blogger Connection group with helping her fine tune her new blog. Mary’s You Tube video is her first one, and she submitted it to us to be featured in the Blogger Spotlight.

Yeah Blogger Connection group, and good job on the video, Mary!

Another TBC blogger, Vicki Winters, continues to connect with brands via YouTube video and The Vicki Winters Show. The last time we saw Vicki, she was reporting from the aftermath of Hurricane Sandy. During the disaster, she found time to thank one of her favorite brands, Coleman Cooler, a brand Vicki found she could rely on in good, bad, AND disastrous times.

Don’t stress out about creating a video. Keep it short and simple. Mary’s debut video time of two minutes and 50 seconds is great for The Blogger Spotlight. It is also good to make it shorter, anywhere between two minutes and two minutes 30 seconds. Sitting in front of the camera talking about yourself, your blog, and one or two of the brands you like is also a great idea.

Related Post: Ready4Air (Brands & Bloggers) | Choosing The Right Bloggers For Campaigns

When you feel more confident in front the camera, you will get fancier with your videos and add a few more elements. You may even begin moving around during the taping. But for now, take baby steps, practice, and get ready for your television close-up!

Here blogger Vicki Winters says a BIG thank you to Coleman Cooler.


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Coming Up: DJ Fulano on Ready4Air 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands and Bloggers) | An Unhappy Customer Fights Back

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November 19, 2014 | Posted in Social TV | By

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By Michelle Lynne Madar

For over 26 years, my family has banked with People’s United Bank. Once I was born, they started my first savings account. At the age of 17, I started working a part-time job and decided to open up my first checking/savings account with them. We have always trusted them with our money, but that trust is gone, and I will no longer be banking there.

For the past four years, People’s United Bank has been stealing my money. They claim they sent a letter once I turned 18 that there would be a five-dollar fee each month, but we never received any letter! If we had, we would have immediately transferred the money to my other account and closed that one. In October, we received a letter from them saying that we “may have overlooked this overdraft…and request that you make an immediate deposit in the amount of $1.70.”

ARE YOU KIDDING ME? We owe THEM money?

Related Post: Ready4Air (Brands And Bloggers) | A Buggy Situation: “What Would You Like Us To Do To Resolve This Situation?”

After some digging, my mom discovered that the account had $267.29 before my 18th birthday. They refuse to refund my full amount.

To some people $267.29 might not be a lot, but for me it is! This $267.29 could be one month of my college loan payment. It could be 3/4 the cost of my monthly Metro North Railroad ticket. It could be the cost of the repair on my car so the maintenance light will finally turn off. $267.29 is a lot of money for a 22-year-old college graduate, whose paycheck mostly goes toward student loans.

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Over the years, when asked if I liked my bank, I always said yes and referred friends to People’s United Bank. Looking back on that now, I feel like an idiot.

Make sure you monitor your child’s account at least once every month. When you have a passbook account like I did, you don’t receive a monthly statement like you would for a regular savings/checking account. Use this as a learning experience to teach your children the importance of knowing what they have financially. My account was started long before I knew what a bank was, and if I knew what I had, I would have been more likely to want to know more about where my money was.

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Before your children turn 18, sit down with them and decide what to do with their money. Will it go toward college tuition? Or will it be used so they can enjoy some time away from studying with their new college friends? They can even decide to use it to open a new “adult” bank account. Just make sure that this discussion happens before their birthday, or you might be losing all that hard-earned money.

Related Post: Black Friday: No Lines, I’m Online With #PersonalShopper by Shop Your Way From Sears

Always read the fine print, and make sure you get all your questions answered before starting a new account for your child. If you find yourself in a predicament like mine, go back and reread the terms and conditions, and you might find that you’ve been right all along. Banks like to take advantage of those who don’t know what’s going on. In my situation, they claimed they had the authority to charge a five-dollar fee each month once I turned 18. My dad and I went back and reread it and nowhere in their terms did it say anything like that, so I’ll be fighting for the rest of my money.

 

Michelle Lynne Madar

Michelle Lynne Madar

Michelle Lynne Madar is the production assistant for Arise On Screen. A theater and film enthusiast, she spends her free time freelancing for various shows and film festivals. Knowing what she wanted to do from a young age, she completed her Bachelor of Science degree in Digital Film & Video Production in only three years so she could get started on her dream. You can follow her on twitter @MichelleLynne41.

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Coming Up: Ready4Air (TV) | You’re Never Too Old for an Internship 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands And Bloggers) | Buppy Hipster’s Tips for Self-Published Authors

BuppyHipster

November 6, 2014 | Posted in Social TV | By

 

Smartphone_Tablet_Libreria

Print-on-demand technology has put the dream of having a book in the marketplace within the grasp of a growing number of new, self-published authors. One of the greatest print-on-demand success stories to emerge is Fifty Shades of Grey, which first appeared as a self-published e-book before becoming a global bestseller and highly-anticipated Universal Pictures/Focus Films release.

But before there is a bestseller or media tour or film, you must first have the goods. Working behind-the-scenes in book publishing has revealed some common mistakes new authors often make that can stall or derail the journey to The Published Land.

Related Post: Producing Books | The Today Show Brings Back The Morning Book Club

Tips For Self-Publishing Your Book

Proofread, Proofread, Proofread

Unlike authors who are signed with a publishing house, the self-published don’t have a team of paid editors and proofreaders at their disposal. Some self-published authors consider this a plus, as their creativity can reign unreined. However, it is essential that the book be proofed for spelling and grammatical errors—proof while you’re writing, proof upon completion, then proof it again. Have a trusted (and literate) friend proof it. Get yet another friend to proof. Proof again yourself.

Check Your Grammar

A recurring and tricky grammatical error is FOREWORD being confused with FORWARD. While FORWARD can mean being near or at the forepart, in a book, the appropriate word for introductory comments is FOREWORD, especially when written by someone other than the author.

Choose Your Cover Wisely

Unless your face is recognizable from a recent appearance on Access Hollywood or TMZ, it is not recommended that it go on your book cover. Book buyers come with their own baggage—full of dislikes and biases. In this age of the “Hot Or Not?” snap judgement, why limit your potential audience? Search for graphics that speak to your subject matter or theme in a broadly-appealing way.

 Related Posts: Ready4Air (TV) | Got An Idea? Steps To Developing A Show For Television

If you want to be carried in bookstores, libraries, or online, you will have to get an ISBN (International Standard Book Number). This number serves as kind of a “social security number” for your title, as it is a unique identifier recognized throughout the book trade. The website to obtain and learn more about ISBNs is www.ISBN.org.

Emerging to capitalize on the expansion of self-publishing are companies providing “one-stop shopping” for authors—including production, marketing, and media relations. Authors are usually passionate, creative types who are new to the business end, which is where these operations will offer to step in. Do diligent research on past customers’ satisfaction before signing any contracts or investing your cash. It’s important to become familiar with various publishing terms and policies. How to Get Happily Published by Judith Appelbaum and Publishing for Profit by Thomas Woll, both available at the public library, are excellent resources for new authors.

In closing, it’s been said that everyone has a book inside them. Think hard about whether that book will find an appreciative audience.

BuppyHipster

With a decades-long public relations career in entertainment, news, and consumer product marketing, Buppy Hipster’s work experience has been influential during several milestones in global news and pop culture. Merging expertise in corporate communications, media relations, and public relations strategy with a passion for urban ecology/sustainability, social justice, live theatre and literature, the native New Yorker is a graduate of Stuyvesant High School and Duke University.

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Coming Up: Find Your Voice – Which Type Of Voice-Over Is Right For You? 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands and Bloggers) | Getting Your Media Kit Up To Speed

Multi-Ethnic Group of People and Brand Concept

October 29, 2014 | Posted in Brands and Bloggers Connect | By

Me playing the "Selfie" game and Toy Insider Laurie Schacht , 2014 The Big Toy Book Sweet Suite - Blogger Bash NYC

Me playing the “Selfie” game and “Toy Insider” Laurie Schacht, 2014 The Big Toy Book Sweet Suite – Blogger Bash NYC.

 

Bloggers, meet the brands; brands meet the bloggers. A healthy relationship between future business partners should always be built on a solid foundation, as I discussed in a previous article published on Entrepreneur.com. But when it comes to bloggers, the first step is a successful introduction, and that part is pivotal in guaranteeing a brand’s interest in what she or he has to offer. It is for that reason that most bloggers open to monetizing their websites or participating in outreach campaigns have a media kit with social media stats prepared in advance.

A media kit one-sheet is far richer in information than an “About” page, and should not be confused with an essay. No poetry needed here!

A simple search for media kits on Pinterest gives you a good idea of how many shapes they can take from the traditional, resume-like page to the elaborate girly design. The kit is also an occasion to show your creativity and your sense of style — and humor. But aesthetics aside, what are the essential elements of a media kit?

Related Post:  5 Things To Do Before Saying ‘I Do’ To A Business Partner

Multi-Ethnic Group of People and Brand Concept

 

Your Photo. If you’re like most bloggers, the majority of the pictures you post are of what you see, not of yourself. Business partners love to see who they will be shaking hands with, so include your favorite headshot in the mix for the brand to see who you are.

Your Bio. Your personal story and the adventures that led you to create your blog are great for your “About” page. Your bio should be a short one-liner, preferably the same one you use on your social media platforms.

The Blog. This is where you put the name of your blog, how long ago you started it, your niche, what you blog about, and who your audience is.

Social media numbers. Include the numbers of your friends and followers on all platforms, as well as information from Facebook Insights or other measuring tools, if available.

Google Analytics. No need to include a whole report; just write down the most relevant numbers.

Your favorite 5. Five brands that is! Name (or use the logo if you have permission) the top brands you have worked with, and with which you’ve had successful campaigns. Not only can this be used as a reference, but it will also give your future partners an idea of how experienced you are.

Related Post: Brands and Bloggers Unite For Internet Week In NYC

Your rates. This is optional. Some bloggers prefer to keep their rates on a separate sheet and don’t disclose prices until a brand has shown serious interest.

Contact information. Your email should be there, but so should all your URLs: website(s) and social media platforms.

And you’re set! Keep it all on one page. Don’t go overboard with the design in order to keep it legible. Now you’re ready for your next blogger outreach campaign!

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Coming Up:  You’re Only As Good As Your Team!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (The Week Ahead) | Learning TV On The Fly | Arise And Shine In The Morning | Ladies, Savor The Success

Executive Producer Lora Wiley-Lennartz with Arise & Shine team and  Arise On Screen producers Steven Ramey and Debbie Mitchell
Photo Credit: Bernhard Lennartz / Deborah Mitchell Media Associates

October 27, 2014 | Posted in Social TV | By

 

Arise and Shine on Arise TV Photo Credit: Deborah Mitchell Media Associates

Arise and Shine on Arise TV.
Photo Credit: Deborah Mitchell Media Associates

I want to send congratulations to the newest staff of the latest show launched on Arise TV. On Sunday, Eugenia Harvey, US Director of Programming at Arise TV; veteran executive producer Lora Wiley-Lennartz; and her team debuted the weekend morning news entertainment show Arise and Shine. The show, a mix of international news and entertainment stories, will air on Saturday and Sunday mornings from 8:00 a.m.-10:00 a.m., which means everybody is up bright and early. I mean 4:00 a.m. early to get the show on the air. On Screen line producer Steven Ramey and I crashed the morning launch and after  party. We couldn’t resist–it took us back to our morning show days at CBS News The Early Show!

Congratulations to Lora and her team! Please check out Arise and Shine on www.arise.tv or on Time Warner Cable Channel 92 in the New York tri-state area.

Related Post: Ready4Air (TV) | The Evolution of A Show: Arise On Screen The Countdown To Air

Michelle Lynne Madar a.k.a "Prompter Angel" on Arise On Screen Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

Michelle Lynne Madar a.k.a “Prompter Angel” on Arise On Screen.
Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

Sometimes the best way to learn how to do something is to just do it. Personally, I am terrible at following written directions. It’s better for me to watch you and I will catch on. Well, Arise On Screen production assistant Michelle Lynne Madar has taken the term learning on the job to a whole new level. She has learned several job skills by just jumping in and doing it.

This week on Ready4Air (TV), Michelle shares her story of what it’s like to learn television on the fly.

BBDMMA-1

Our bloggers should get ready. Brands are reaching out to the DMMA team with queries about the best way to reach digital influencers, so it is important for bloggers to have their social media kits in place. As brands decide the type of campaigns they want to pursue, they will also want to know more about the bloggers in our reach. We will be collaborating with a variety of blogger networks and reaching out to the members of the Deborah Mitchell Media Associates Brand and Bloggers Facebook group.

This week on Ready4Air, tips on how to get your social media kit and sizzle reel ready for those major campaigns.

Related Post: Ready4Air (Brands & Bloggers) | Toy Brands and Bloggers: Making the Connection

2014 Blogger Bash Media Panel- Samantha Meiler, Deborah Mitchell and Samantha Murphy Kelly, Photo Credit: Robert Thompson

2014 Blogger Bash Media Panel: Samantha Meiler, Deborah Mitchell, and Samantha Murphy Kelly.
Photo Credit: Robert Thompson

And finally, as November quickly approaches, I am gearing up for one of my last speaking engagements of the year. I had a great time this summer being a part of the Blogger Bash panel discussing traditional media and social media. On November 11, I will have an intimate discussion with a group of women entrepreneurs at the Savor The Success event, which takes place in New York City.

I was excited to discover Savor The Success a high-end, professional network of  women entrepreneurs whose members support each other via networking and connecting through the community. The organization features monthly intimate group meetings, the Savor Mastermind Groups. For my presentation entitled ” NYC LIVE Mastermind: How to Master the Art of Being Interviewed,” I will instruct entrepreneurs on these techniques needed to master press interviews:

—Using The Power of 3, tips on how to deliver the best TV interview possible—in just three to four minutes.

—Determine what to wear for your on-air interview and learn how to refine your body language, gestures, voice, expressions, and posture.

—Learn the importance of handling social media to expand your brand (having a website, YouTube channel, sizzle reel, Facebook page, and Twitter platform).
November 11 is Veterans Day, so if you are off from work please stop by for a couple of hours. The session is from 6:00 p.m.-9:00 p.m. For more information check out the Savor The Success website here.  Hope to see you there.
Stay tuned…

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Coming Up: Learning TV On The Fly 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Brands and Bloggers) | A Buggy Situation: “What Would You Like Us To Do To Resolve This Situation?”

October 22, 2014 | Posted in Brands and Bloggers Connect | By

 

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

As we gear up for Halloween, I thought this would be a fun post to put up.

Travel can be filled with lots of surprises. The way you handle the surprises all depends on the type of traveler you are.

If the above surprise showed up in your room, what would you do?

Let’s say you decide to report this visitor to the hotel, and you are asked the following question, “What would you like us to do to resolve this situation?” What would you say?–>>GO

I look forward to getting all your comments and learning a thing or two.

Oh, by the way, what are you doing for Halloween?

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Coming Up: What’s up with movie trailers? Jackson Murphy has the story this Friday.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

 

 

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Ready4Air (Brands and Bloggers) | Blogger Bash And Sweet Suite 2014: Getting The TV Message Across (VIDEO)

2014 Sweet Suite Conference Media Panel
Photo Credit: Robert Thompson /Deborah Mitchell Media Associates

September 3, 2014 | Posted in Social TV | By

Toy Insider Mom, Laurie Schacht and Deborah Mitchell at Blogger Bash and 2014 Sweet Suite Photo Credit: Debbie Mitchell

Toy Insider Mom Laurie Schacht and Deborah Mitchell at Blogger Bash and 2014 Sweet Suite.
Photo Credit: Debbie Mitchell

Whether you are appearing as a guest on a TV show or speaking before a crowd, you always wonder if your message resonates with your audience. As I gear up to speak before several different groups before the end of this year, I also wonder how to make sure my message comes across loud and clear. You know what makes me feel better? A little feedback.

I find it extremely helpful when I receive emails, tweets, or phone calls from individuals who have heard me speak or read my thoughts in Ready4Air blog posts, and give me feedback. The feedback can be positive or negative–at least it’s something–and I can improve or make adjustments to my message and presentation based on it.

Related Post: Ready4Air (Brands & Bloggers) | Summer Fun Meets Social Good At Blogger Bash 2014

2014 Sweet Suite Conference Media Panel Photo Credit: Robert Thompson /Deborah Mitchell Media Associates

2014 Sweet Suite Conference Media Panel
Photo Credit: Robert Thompson /Deborah Mitchell Media Associates

Just so know you know, it’s never too late to give someone your feedback. I’m still getting comments from my summer presentation at the first annual Blogger Bash and 2014 Sweet Suite conference in July. The conference brought together hundreds of bloggers and brands for a chance to connect in a casual setting. The first day, I spoke to the VIP group and participated in the media panel on the second day. The VIP group was made of about 60 enthusiastic bloggers. We sat in an intimate setting while I gave tips on how to prepare for a television appearance. My presentation was an hour long and I walked, talked, and interacted with the audience and answered their questions about how best to prepare for a television appearance, how to become an expert and get on the radar of a TV producer, and how to ace a television interview in three to four minutes.

Related Post: Ready4Air | 1,2,3 – Ace Your TV Interview with the Power of (3) Three

Gina Badalaty Mom-Blog, Helping Families with Special Needs Photo Credit: Gina Badalaty

Gina Badalaty of Mom-Blog, Helping Families with Special Needs
Photo Credit: Gina Badalaty

After my presentations, several of the bloggers approached me to tell me that they found the information that I provided very helpful and informative. I told each one to stay in touch, so when Gina Badalaty called me days after, I was more than happy to talk to her. Gina is a writer and blogger who writes about families caring for kids with special needs on her site Mom-Blog.com. She wanted information for an upcoming television appearance. “I reached out to Deborah Mitchell after she spoke at Blogger Bash’s Media Panel because I wanted her expert advice on an upcoming TV interview–my first. I thought that her experience as a producer would be very helpful to guide me in how I will need to prepare for this event. She was gracious enough to quickly schedule a call for me.”

Gina had lots of good questions. I answered them all and recorded our phone conversation for her to listen to at her convenience. A few weeks later, I checked back with her for an update. Gina told me she felt more prepared for her follow-up call with the show producers. “The call was very useful. The producers of the segment are still in pre-planning, so Deb guided me in what questions to ask to prepare. Now, I feel like I’m more prepared than they are! She guided me in terms of what I need to do for hair, makeup, background, talking points, pre-planning, and she helped me elaborate on strategies to ensure my goals are reached during the interview, along with the producer’s. She shared additional resources and even sent me a recording of the session. I was nervous when I got the interview invitation, but now I’m excited because I have such good advice going in.”

I’m glad to know that I could help at least one person get better prepared for an interview! LOL! As I plan my calendar of speaking events for the rest of the year, I want to know what messages resonate with you. So drop us a line or leave a comment below with your thoughts and ideas.

Also, take a couple of minutes to check our newest sizzle reel with highlights from Blogger Bash and Sweet Suite 2014.

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Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

 

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Ready4Air (Brands & Bloggers) | Top 7 Things I Learned At The iRetreat 2014 Blogger Conference

August 19, 2014 | Posted in Social TV | By

Gina Badalaty Mom-Blog, Helping Families with Special Needs Photo Credit: Gina Badalaty

Gina Badalaty Mom-Blog, Helping Families with Special Needs
Photo Credit: Gina Badalaty

By Gina Badalaty 

This year I had the pleasure of attending iRetreat 2014. This intimate conference has been around since 2011, when it was called Reviewer’s Retreat and focused on supporting product reviewers. It’s still small – a limited number of bloggers and sponsors attend – but the focus has shifted from review blogging to a focus on your blog as your business. This year’s conference was held in Hershey, PA, and featured many successful bloggers from the Philadelphia area.

Here is a wrap up of the top things I learned while attending iRetreat 2014.

1. Photography: Shoot Into The Light.

When you have a nice product to showcase and review, what is the best way to show in a photo?

Workshop leader Amy Renea of A Nest for All Seasons, had some great advice: place it in front of a window (blinds down) to shoot. When you do this, the product will be backlight and appear dark, so you’ll need to adjust your exposure compensation. This is a very important term in photography that refers to adjusting your camera to get the right amount of light onto the subject. To adjust, find the “exposure value” on your smartphone or camera’s menu. Use “+” to make the image lighter on your darker background. (Using “-“ makes it darker.) This will help eliminate the darkness and nicely balance the image. Now, shoot the product straight on. As an added tip, remember that brands already have flawless shots. They are looking for something unique and eye-catching from bloggers, and want to see the product being used as intended. For example, if you’re shooting a Margarita glass, DO put a fancy drink in it with salt on the rim!

2. Partnerships: Use Them To Build Reach.

The opening keynote, presented by Vera Sweeney and Audrey McClellan of Getting Gorgeous and Fashion Forward, was dedicated to the topic of building partnerships, which is great for better exposure and more brand appeal. More than that, though, a partner can be a great support for your blog and business. If you put a Twitter party together, for example, you can share the tweets and not overwhelm your audience who does not want to attend with information they don’t need. You can share pitching responsibilities, each one catering to a brand she prefers or knows better. And not only do you grow reach by crosslinking articles, you can share a combined Instagram account, join a Pinterest group, add yourself to a Twitter list – all great ideas in reaching more people. Naturally you’ll have support from a trusted resource when you need, as long as you build your relationship on trust and honesty. Vera and Audrey set up their LLC right from the start, so when you are looking for a partner, be sure not just to find the right fit that complements your site, but hammer out the legal details in advance.

Related Post: Ready4Air (Brands & Bloggers) |A Day Of Fun And Connecting At Blogger Bash NYC

3. Professionalism: You’re Always Auditioning.

Although this quote came from Audrey, it was a sentiment that was expressed throughout the conference, from both bloggers and brands. Audrey and Vera made it clear that they never stop working – even on vacation. Brands are always watching what you do, say and put online – or offline. Do not think you’re safe from scrutiny when you’re in real life. Always conduct yourself professionally and keep certain standards in mind. For example, true brand loyalty is a great idea. If you are a brand ambassador for one product that you actually use, don’t even review another. Vera shared how she painfully had to turn down some lucrative contracts because of this – but her integrity remained intact and that was worth it. And speaking of contracts, always have one so you can avoid the problem of not getting paid for a gig.

4. Video:  Just Do It.

Video is a critical component to success today. The best thing to do? Just get started – now. Don’t worry about it being perfect or looking beautiful. It’s more important to be authentic and have fun with a topic you love. Pick a humorous or whacky thumbnail when you’re posting to YouTube because it will stand out better. And if you’re worried about video or inept at editing, Vine is a great option for short, sweet videos to get you started.

Multi-Ethnic Group of People and Brand Concept

5. Brands: How To Impress Them.

The first morning of the conference started with a panel, “Working with Brands” sponsored by Rite Aid. The critical question, “What are brands looking for?” was answered with a host of viewpoints.

Most brands are looking for numbers (how many followers you have) – or engagement (comments, shares and likes) – or a good story – or all three! The fact is, the more you can bring to the table, the more appealing you are for brands. At the roundtable discussions the next day, we discussed brand loyalty – again. The fact is, sticking to one brand and giving them regular shout outs on social media will attract their attention, depending on the brand, but equally sharing shout outs for their competitors can drive them away. While the brand reps at the conference understood the need we may have to use competing brands, upper management frowns on this kind of engagement from bloggers. In the meanwhile, pick and focus on the brands you love the most and start sharing about them. In addition, make sure your blog has a nice page flow with few ads, impeccable grammar, research your numbers and do your best to build traffic. Also keep in mind that sponsored content should be no more than 20-30% of your blog’s content.

6. Content: Growth And Engagement Strategies.

This session, hosted by Joel Bullock, the Coaster Critic, was my favorite. He got right into it by telling the audience that if your blog was a work of fiction, your readers are the heroes – not you. Instead, you are the person helping them achieve their goals. Your task is to educate or inform readers by helping them solve problems, answering common questions and sharing your unique knowledge. Posts that solve include tutorials, shopping guides, and showing how to do or solve something difficult. You can find those problems that need solving from your own readers, researching Google Trends and asking friends and family in the your niche. Another great way to get content ideas is by researching Amazon book reviews. Find books with good reviews but didn’t address some key issue – that issue is your topic. Joel also told us to pay attention to hot button issues and present them in a way that’s not judgmental but allows both sides to share their opinion.

Related Post: Ready4Air | Want To Get Noticed? (3) Professional Tips To Put Bloggers Front And Center

7. Publishing: How To Get Published.

Estelle Erasmus of “Musings of Motherhood & Midlife” gave some solid advice on getting started as an author in “Getting Published in a Crowded Marketplace “. Writing an ebook establishes reputation, builds credibility and opens writing opportunities. Join a solid writer’s group for feedback, ideas and reviews of your own ebook ideas. Reach out to brands to write for your niche. A good way to get published is by contributing to anthologies. While they don’t pay very much, they do build credibility. Find them through joining organizations in your field or niche (such as food organizations for a foodie blogger). Find places seeking submission now, such as Chicken Soup for the SoulGo World TravelBrain, Child, or Not Your Mother’s Book.

The Importance Of Conferences

This is just a small sampling of the topics covered and what I attended. iRetreat 2014 also featured sessions on public relations, pitches & proposals, affiliate and Adsense marketing, getting on air, using traditional media, blog design and more. But more importantly, bloggers need to regularly attend conferences like this not only to sharpen their skill set and network, but to get inspired, move their blog into a business or write and share more effectively. I did not attend a blog conference last year – and I feel as though I missed out because now I have more direction and focus for my blog as a business in the year to come. If you’ve never been to a conference, iRetreat is intimate, clique-free and enjoyable. It’s a perfect place to dip your foot into the conference waters when you are taking your blog to a professional level.

Personally, I’ve already bought my ticket for iRetreat 2015 – what about you?

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Coming Up: Ready4Air (Music)|Music Makes My Life With Jazz Pianist ELEW

 

GinaBadalaty2013

Gina Badalaty is the owner of Mom-Blog.com, where she’s been helping moms of children with disabilities since 2003, writing about special needs, nontoxic living, tech for kids, travel, family and faith. As co-editor/weekly blogger at Mamavation.com and Shift Con Media blogger, she also writes about natural health & beauty. This former web designer & aspiring foodie lives in Pennsylvania with her husband and 2 amazing daughters. You can find her on PinterestFacebook and Twitter.

 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Brands and Bloggers) | Summer Fun Meets Social Good At Blogger Bash 2014

Image

July 30, 2014 | Posted in Brands and Bloggers Connect | By

 

Denise Seegobin

Blogger Denise Seegobin

 

By Denise Seegobin  

I was lucky enough to be able to attend Blogger Bash this year. Blogger Bash is a two-day conference, complete with events, parties, special guest speakers, and round-table discussions, all designed to create a more meaningful dialogue between brands and bloggers. Over the course of the two days, guests will engage with leading companies in various lifestyle sectors, including toys, technology, baby products, fashion, food, and more. Brands will provide a first look at new products coming to market, hands-on demonstrations, and, of course, some great swag.

One of the highlights on the second day was the #EAEvents Social Suite

Related Post: Ready4Air (Brands and Bloggers) | A Day Of Fun And Connecting At Blogger Bash NYC

This is where summer fun meets social good at this Element Associates party. We got to view the new Joseph Nogucci jewelry collection, got tips from Washdrops on throwing an eco-friendly car wash, helped AutoTexPink “wipe out breast cancer,” and much more.

Image

Let me give you an inside look at all of the brands that were there:

We got to view the new Miii jewelry collection by Joseph Nogucci. Miii bracelets are crafted from semiprecious stone beads and gleaming rhodium-plated magnets designed to bring all of your bracelets together in a perfect arm stack. Like individual charms on a bracelet, each Miii commemorates a specific milestone or memory. These are so reasonable that you would not believe that you could get so much for so little. They were beautiful.

No party would be complete without CoverGirl. They provided beauty services as well as CoverGirl Colorlicious Lip Gloss samples, which were given to all of us who attended. We were also treated to manicures and makeup touch-up featuring all the CoverGirl essentials.

Related Post: Ready4Air (Brands & Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

We received samples of Washdrops, an award-winning green car wash solution. There is a quick, easy, and environmentally responsible way to wash your vehicle. Washdrops uses only one bucket of water—no hose or rinse is required to get a beautiful shine. Washdrops is ideal for school and non-profit car wash fundraisers, too. What a great product for all of us to have!

Finally, we got Smokey Bear, who celebrates his 70th birthday in 2014. He posed for photos and shared birthday cake with bloggers. Nine out of 10 wildfires are started by humans, and Smokey Bear still plays a key role in educating the public that, “Only YOU can prevent wildfires.”

The two hours here went by so fast. I loved every moment of it.

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Thank you, Denise!

Coming Up: Mike Reveals His Best and Worst Interviews

Denise Seegobin

Denise Seegobin

Hi, my name is Denise. I currently live in New Jersey, but I am a New Yorker by heart. I grew up in Brooklyn. I am a blogger who is interested in teaching people how to save money on things you use everyday. My blog will focus on ways to spend smarter, and a way to harness your creativity by doing your crafts for different holidays and to keep the children busy. I also work with companies in reviewing products for them and sharing a lot of those findings on social media. Lots of times they are giveaways associated with those product reviews, so you can try it also.

Want to find Denise?  Check out her blog at savingswithdenise.com and follow or like her at https://twitter.com/Nico2317http://www.pinterest.com/nico2317 and http://instagram.com/denisenico23.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

 

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#TBT Ready4Air (Brands & Bloggers) | Toy Brands and Bloggers: Making the Connection

Toy Insider Mom, Laurie Schacht
Photo Courtesy of Laurie Schacht

July 24, 2014 | Posted in Social TV | By

Rony Pony

With the American International Toy Fair only a few weeks away (February 16-19), I thought this is the perfect time to start thinking about the toy brands bloggers love and want to pursue for outreach campaigns. When it comes to toys, Laurie Schacht is the expert. Also known as the Toy Insider Mom, Schacht is a regular on local and national television and I used to produce her holiday segments during my years on CBS News The Early Show. Laurie was the perfect guest.

Today, she is the perfect guest contributor with the first in a two-part post for Ready4Air where she breaks down how toy brands and bloggers can work together.

Related Posts: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

Photo Courtesy of Laurie Schacht

Photo Courtesy of  “Toy Insider Mom” Laurie Schacht

By Laurie Schacht

www.thebigtoybook.com

The American International Toy Fair is around the corner, and I’m already hearing the familiar complaint: Toy brands don’t pay enough attention to bloggers, and more specifically, mom bloggers.

As much as toy companies are always looking for influential bloggers to connect with, manufacturers are at Toy Fair for two primary reasons: First, to sell toys to retailers. I’ve watched bloggers get very offended when representatives brush them off the second a retailer walks into the booth. It doesn’t matter if that retailer is Wal-Mart, Toys “R” Us, or a small independent toy store. The point is, this is how they make a living. I walk into most booths with a scheduled appointment, and I will either patiently wait for the retailer to finish, or just come back later when the representative isn’t tied up.

Laurie Schacht

My time at the trade show is tight, but these companies need to make sure their products get shelf space, and that’s their first priority. Their second priority is press. Toy fair is a big media/press show, and unless you are offering up millions of impressions, be prepared to step back when a traditional news reporter or a network camera steps into the booth. Media coverage is free and it is still the best way for toy companies to promote their new toys. But, this doesn’t mean toy manufacturers don’t want to work with bloggers—as a matter of fact, they do.

Every mom (and dad) blogger is a parent, and every parent wants the coolest new toys for their kids. I can’t think of an industry that will get bombarded with more pleas for free stuff than the toy industry. And while the blogging world gets more sophisticated, there are still those new bloggers who set themselves up with a site, write a post, open a Twitter or Pinterest account, and with only a small handful of followers will begin bombarding toy companies with requests for toy samples. It is overwhelming and it can make some marketing and PR representatives a bit leery.

Related Posts: (5) Tips For Creating a Blogger Bio That “Gets” You 

Tips on what toy companies are looking for (and why they are often so shy):

Keep in mind: Product samples are a big expense. Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.

Bloggers Who Are Engaging: They are looking for bloggers who are engaged with their communities, who are passionate about toys (and who have age-appropriate kids to test them), and who can prove why they need to be on this blogging bandwagon. There are few industries that are more fun than the toy industry, and there are thousands of toy companies looking to make the right connections.

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Coming Up: Blogger Bash NYC 2014 Review

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

 

 

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Ready4Air The Week Ahead | A Co-Host Says Good-Bye | Bloggers and Brands in NYC | A New Face For Your Website

2014 Blogger Bash Media Panel (l) Deborah Mitchell, Joey Fortman, Samantha Meiler, Samantha Murphy Kelly,Ciaran Blumenfeld

July 21, 2014 | Posted in Brands and Bloggers Connect, Current Events | By

Arise On Screen Staff with Co-Hosts, (l) Chiara Spagnoli Gabardi and Justine Browning

Arise On Screen Staff with Co-Hosts, (l) Chiara Spagnoli Gabardi and Justine Browning

Weekends are great, but they are even better when you spend them relaxing. Which is exactly what I did all day yesterday. By the end of last week I was ready for a nice relaxing weekend. On Saturday we taped a new episode of Arise On-screen and had a beautiful bon voyage party for one of our favorite co-hosts, film critic and artist Chiara Spagnoli Gabardi, who is heading back to Italy for the summer. What can I say, we love Chiara! Chiara appeared on our very first show and at least 14 more since we launched. Arise On Screen was Chiara’s first foray into television, and she took to it like a fish to water. Saturday was fun but bittersweet, but we know Chiara’s moving on to bigger and better things. Of course, we want her to come back soon. If all goes well we will see her in the fall.

This week for Ready4Air Chiara is a guest contributor where she writes about her evolution as a television personality and how much she’s come to love New York City and the world of TV.

Related Post: Ready4Air (Social TV) | In The Movie Critic’s Corner With Arise On Screen

2014 Blogger Bash Media Panel (l) Deborah Mitchell, Joey Fortman, Samantha Meiler, Samantha Murphy Kelly,Ciaran Blumenfeld

2014 Blogger Bash Media Panel (l) Deborah Mitchell, Joey Fortman, Samantha Meiler, Samantha Murphy Kelly, Ciaran Blumenfeld

Last week Friday I wrapped up my speaking engagement for the first annual Blogger Bash event. I was invited to be a part of the two-day event. On the first day, Thursday, I spoke at the VIP morning session where I instructed bloggers on the ins and outs of getting on television, including how to get on a producers booking radar by becoming an expert, how to pitch a story to a producer and finally, how to ace the 3 to 4 minute interview once you’re booked on a television show. On Friday I was part of the media panel where I joined several successful women who specialized in social and traditional media.

The panel included our moderator  co-founder of Blogger Bash Joey Fortman, Nick Mom Marketing Director Samantha Meiler, Mashable Tech Reporter Samantha Murphy Kelly and blogger Ciaran Blumenfeld, founder of the companies Hashtracking and Momfluential Media.

This week in Ready4Air I will give you a recap of my two days of fun and teaching at the first annual Blogger Bash and Sweet Suite event.

Related Post: Ready4Air (Brands and Bloggers) | A Day Of Fun And Connecting At Blogger Bash NYC

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

And finally, as a television producer I use Google a lot and can appreciate a good website since it makes my job easier.  If I’m looking for a guest or want to know more about an expert, I look for the  website. You’ve all experienced it: every once in a while you google the name of a business or person and discover that it doesn’t have a website. And as you look away from the Google maps result in the right corner, you move the cursor to the search bar, already intent on finding a competitor online. If your business is the one without a website, you’ve just lost a potential client or media opportunity.  Needless to say this is bad for business. In January I re-launched my website and many of you have complimented me on it.  Finding a good web designer can be challenging so if you are looking to build a website let us know. In the meantime, my latest post for entrepreneur.com gives you four ways to get your online face ready for business. Take a minute to check it out.

Now, lets get ready to enjoy the week!

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Coming Up: Ready4Air (TV) | An Arise On Screen Co-Host Says “Ciao” for Now 

Deborah J. Mitchell
Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

 

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Ready4Air (Brands and Bloggers) | When Brands Get It Right, A Press Trip Is A Fun Job

Deborah Mitchell on  Disney Fantasy Cruise Ship, 2012
Photo Credit: Debbie Mitchell

July 8, 2014 | Posted in Brands and Bloggers Connect | By

Deborah Mitchell on  Disney Fantasy Cruise Ship, 2012 Photo Credit: Debbie Mitchell

Deborah Mitchell on Disney Fantasy cruise ship, 2012
Photo Credit: Debbie Mitchell

It’s always in the best interest of both brands and bloggers for a media-sponsored trip to go smoothly. A happy blogger will guarantee a positive review for the brand, and an organized, generous brand will provide bloggers with a getaway they might not be able to book on their own budget. In 2012, I was a guest of blogger Rene Syler from GoodEnoughMother.com for the launch event of Disney’s cruise ship Fantasy. I attended the fabulous christening of the ship in New York’s harbor and later sailed on the Fantasy along with hundreds of select bloggers and their families on a week-long excursion “test run” right before the ship was opened to the public. It was an amazing five-star vacation that gave me a glimpse and a taste of how a brand can successfully master a media trip. Disney is a brand that does it right! We tweeted and posted about the trip for weeks after. Check out one of my posts below.

Related Post: Foodie Friday: Fine Disney Dining with Mickey and Minnie

Disney Fantasy Photo Credit: Rene Syler

Disney Fantasy
Photo Credit: Rene Syler

For the bloggers, the Disney cruise was entirely covered, and that made the trip very enjoyable. One of the reasons I value Disney as a top brand to deal with in such trips, is that the brand’s generosity is reflected in their facilities: ice cream machines on every corner of the ship, helpful staff always willing to watch the kids while adults were fine-dining elsewhere, and Michelin-starred chefs catering to all guests. Even ones traveling without children, like me.

Maria Colaco Editor, Founder, Chick-in-Charge NewYorkMom

Maria Colaco Editor, Founder, Chick-in-Charge The New York Mom

Last week, we interviewed blogger Maria Colaco, the active voice behind The New York Mom blog. Having been on many press trips, Maria advises bloggers to know what they are getting into when considering a sponsored media trip. Maria says to ask the right questions before embarking on a journey. Are all expenses covered? Is there a gas stipend? How is security handled on international trips?

In our case, Rene and I were reviewing the Disney Fantasy as a general experience. But as Maria says: “It helps to ask the PR people: What are you trying to push? What’s the message you’re trying to get out? And then find a story according to what they want.” Maria believes that there is a lot of power in blogging, and that their influence is recognized by brands who will set the bar really high on the trips in order to leave a great impression that will show in those prized tweets and Instagram posts.

Related Post: Ready4Air (Brands & Bloggers) | Dear Brands- Bloggers Want You To Know

Maria Colaco Editor, Founder, Chick-in-Charge NewYorkMom

Maria Colaco
Editor, Founder, Chick-in-Charge The New York Mom

But no matter how pleasant the trip, it’s still really not a vacation. In order to remain objective and maintain the integrity of his or her brand, a blogger must stay professional and give a balanced review. Maria says: “Oh my goodness, it’s anything but a vacation! When my family comes with me, my kids love it, my husband loves it, it’s great, and I do the business part of it while he takes care of the kids. There’s an itinerary, so you’re set on a plan for you to do the entire time that you’re there. You can’t just take naps because you’re missing out on activities, which is unfair and unprofessional. It’s work, and I think a lot of bloggers forget about that part and they get into it saying, ‘Hey, it’s a free trip.’ Always remember you’re there for a job. ”

Thanks, Maria!

If you’re a blogger who participates in sponsored trips, we would love to hear your tips on what you consider when deciding to be a part of a press campaign.

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Coming Up: How To Choose A Public Relations Firm For Your Business 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

 

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Ready4Air (The Week Ahead) | Preparing For Blogger Bash | Traveling On A Press Trip | Covering The Red Carpet

The Big Toy Book

July 7, 2014 | Posted in Brands and Bloggers Connect, Live Event Production Notes | By

2014 July 4th Weekend Celebration Photo Credit: Debbie Mitchell

2014 July 4th Weekend Celebration
Photo Credit: Debbie Mitchell

Welcome July! I hope everyone had a wonderful July 4th weekend. If you didn’t know it already, summer is my favorite season of the year so I am super excited to get started and enjoy every single day of it.

Executive Producer Debbie Mitchell and Line Producer Steven Ramey in Arise On Screen Control Room Photo Credit: Mike Sargent

Executive Producer Debbie Mitchell and Line Producer Steven Ramey in Arise On Screen Control Room
Photo Credit: Mike Sargent

My latest project as the Executive Producer of the movie review show Arise On Screen is keeping me pretty busy here in New York, which hasn’t given me a lot of time to attend Blogger conferences so far this year. Since I can’t travel to the conferences, I am happy to attend one here in New York City. The first annual Blogger Bash conference  is taking place in New York City on July 17 and July 18 and I’ve been invited to speak on both days.  Sponsored by Toy Insider Mom Laurie Schacht and The Big Toy Book, Blogger Bash is a networking event that will allow parenting bloggers to interact with big brand names.

Related Post: Ready4Air (Brands & Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

The Big Toy Book

The Blogger Bash two day event will feature ten themed parties, and I will be there participating on both days. On Thursday, July 17 I will be sharing tips about media and getting on camera, as well as leading a workshop. In the workshop I will ask bloggers to pretend they are presenting a pitch to a local television station, and I’ll critique the pitches and any YouTube videos they might be interested in presenting to producers for a possible television appearance.  On Friday July 18th I will be part of a panel with other speakers that starts around 10 AM. I will be participating in a Q&A with Joey Fortman as moderater, and bloggers can ask me questions. So if you have any questions get them ready and come on down.  Click here to buy tickets and I look forward to seeing you there.

Maria Colaco Editor, Founder, Chick-in-Charge NewYorkMom

Maria Colaco
Editor, Founder, Chick-in-Charge NewYorkMom

Related post: Ready4Air (Brands and Bloggers) Guess What! When It’s A Press Trip, It’s Work

This week Ready4Air will have more of our interviews with bloggers and their take on attending sponsored media trips. As I wrote last week in the first installment of our story, a sponsored media trip is part free trip and part work. In an ideal situation the sponsored media trip should be a win-win situation for both bloggers and brands. This week we’ll hear more about how to coordinate a successful press trip.

Bill Nunn played "Radio Raheem" in "Do The Right Thing" walks the red carpet Photo Credit: Debbie Mitchell

Bill Nunn played “Radio Raheem” in “Do The Right Thing” walks the red carpet
Photo Credit: Debbie Mitchell

And finally this week we will feature a conversation about covering the red carpet. I wrote last week that I spent last Sunday at the 25th anniversary celebration of filmmaker Spike Lee’s celebration for his movie  “Do The Right Thing.” Before the screening of the film, media had the opportunity to cover the red carpet arrival of the movie’s featured characters as they arrived for the event.  If you have never worked a red carpet and only seen celebs walking it on TV, I can tell you that in person it’s a lot more hectic than it appears on television. This week I’ll share with you my experience with working the red carpet.

Thanks for stopping by this week and stay tuned for more in the week ahead.

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Coming Up: Ready4Air (Brands & Bloggers) | Learn More About Bloggers Taking A Press Trip 
 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air The Week Ahead| YouTube On TV |A Doc On Bloggers | Working Behind The TV Curtain

Photo Courtesy of Deborah Mitchell

April 14, 2014 | Posted in Social Media Management, Social TV, TV Production | By

 

Over the weekend as I was watching the premiere of the final season of “Mad Men” I noticed something different during the commercials.  YouTube ads were everywhere. First an ad with Michelle Phan, who has millions clicking in for her makeup tutorials and then  an ad with food channel star Rosanna Pansino was next.  Turns out Google has launched a massive ad campaign, including TV commercials, billboards , print media and online ads as a way to make YouTube content more appealing to advertisers. The goal is to get more lucrative advertising deals signed.

According to Time.com last week, “Businesses can now easily buy ads against the top 5 percent of YouTube content across various verticals, as measured by views, watch time and shares across social media. Starting in May, brands will be able to use data gathered by Nielsen to buy ad time against specific audience demographics, as is common with TV ad buys. Google has long tried to convince advertisers to trust their own audience data but demand for metrics from a third-party led to the new Nielsen integration.”

Related post: Ready4Air: Meredith Vieira Takes On A New Channel And Challenge In The Digital World

Keep a look out. More ads with YouTube stars will come out later this year.

Image 15

In another TV moment, I was watching, “CBS This Morning”, a segment on stuntmen and women over the weekend and the final lines of the piece could have easily been describing the work of producers and all the people behind the television scenes. The lines went like this:

“They crash, they burn, they fall, they get back up — all in a day’s work, and yet most of us don’t even know their names.”

Most likely, a viewing audience ,unless they are friends and family, does not  know the producer’s name of a show they are watching. The show talent is the recognizable face.  As a producer hopefully producing good work will be enough for you because public recognition is rare. Like stuntmen and women, the work is grueling  and the actor gets the attention.  But producers and stunt men and women know the final production will live on in the archives and now even socially on YouTube.

Lyndsay Christian, Public Relations Executive

Lyndsay Christian, Public Relations Executive

Moving on…public relations executive and television personality Lyndsay Christian is back again. This week Ready4Air asked her to put on her television personality hat to give us a few tips on, “Mastering The Art Of Conducting A Live Or Taped TV Interview.” One of the challenges of doing any interview is the  interviewer’s ability to recap information while advancing the story in a limited amount of time. How do you write and ask the questions to get the best answers to tell the story?

Related post:  Gimme the Mic: Speaking with Authority

Stay tuned as Lyndsay tells us how it’s done.

And finally, as the Executive Producer of the new movie review show “Arise On Screen”, I am always on the lookout for all things movie, both in front of the camera and behind it. So, when I saw a Facebook posting of  the new trailer for the upcoming documentary “American Blogger” my curiosity was peaked.

Filmmaker Christopher Wiegand has put together a film where he travels across the US in an airstream trailer and tells the stories of bloggers. The unfinished film has already come under attack for its lack of diversity and narrow portrayal of bloggers. The bloggers featured in the trailer are young, white and blonde, and financially comfortable. Wiegand defends his subjects by saying that he interviewed women who know his wife, a blogger and who agreed to talk to him.

I left a message to interview Christopher Wiegand for Ready4ir and Arise On Screen and I am hoping to hear from him this week. I would love any bloggers to take a look and leave a comment and tell us whether or not the documentary or the title offends you.

In the meantime, I hope Christopher calls me back.

Stay tuned…

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Coming Up: New Music Series

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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#TBT Ready4Air (Bloggers): Six Professional Tips For Structuring Your Blog’s Video Story-line {Guest Post}

Springboard Conference 2012 Photo credit: Judy Petraske

January 23, 2014 | Posted in Social TV | By

http://www.dreamstime.com/-image17270888

Last week television producer and media coach Lora Wiley- Lennartz focused on performance tips- coaching for bloggers who are making, or think about making or aspiring to make better videos for their blogs. Today she will work on making your performance better and give you tips on ways to enhance your blog video storyline. If a blog is structured, correctly you can provide information from beginning to end, in a clear, concise and efficient manner. Here are six professional tips for structuring your blog’s video storyline.

STORY STRUCTURE

Tease Me Later

An important part of the video is the open and the initial capturing of your audience. It is one of the most difficult because it’s usually where you are the most nervous and vulnerable. I suggest shooting your open last. By this time you are warmed up and relaxed and feel you have the hang of things. Your intro should be short, catchy and tease the upcoming topic.

Understand TV Time vs. Regular Time

The best way to do this is to time you’re watching TV for one full minute. You will see what a freaking eternity this is for a viewer. Especially for you Twitter junkies out there. However, when you are on the other side of the camera, one minute goes by in a heartbeat. So you must learn to…

Related Post: So You Want To Be On TV: Building a Studio At Home

Organize Your Information

When you watch hosts on TV, many of them are holding cards. These cards contain their questions and bullet points about the guests. I suggest writing out your entire segment from top to bottom, including your intros and outros. Then condense the segment to bullet points and put them on cards.

Shoot Less/Practice More

Use the cards to run through your segment several times before your shoot. You will find yourself making notes on them to adjust them as things feel right or not right in the segment during rehearsal. This will help make your segment more concise and flow better. It will also save you tons of time in editing by eliminating several takes.

Related Post: So You Want To Be On TV: Tips for Being Fashionable On-Air

The 3 T’s

Add short and sweet tips, tricks and trivia to your dialog. Put them on a separate card or insert them in the appropriate place.

Watch Yourself

I can’t even count how many people I coach who hate watching their training tapes. If they do, it’s often through their fingers because their hands are over their face. Tape some of your rehearsals and watch them. Develop your own critical eye. Check your voice, your body language, and the camera angles. Scrutinize your wardrobe, hair, makeup, and lighting. Does the segment make sense? Did you leave anything out? Can you cut some of the steps out or combine them to make things move faster? Check your energy level. Embrace these training tapes as the step to being better, not as an embarrassment.

Lora Wiley-Lennartz- Veteran Talk Show Producer

Lora Wiley-Lennartz- Veteran Talk Show Producer

Meet Lora Wiley-Lennartz

Lora Wiley-Lennartz  is an Emmy nominated producer, media coach and food blogger who has produced the best of the best TV personalities both nationally and internationally.  A passionate home baker, she is the author/creator of a food blog, http://www.diaryofamadhausfrau.com. Presently she is working as the Managing Director of a creative web agency and the Managing Editor of an online magazine.

Thanks Lora!

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Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air (Brands & Bloggers) | Choosing The Right Bloggers For Campaigns

@MelanieMiddle-and-@TVProducerDeb-at-BlogHer-2012-224x300

January 15, 2014 | Posted in Social TV | By

 

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

What goes into choosing the right bloggers for an outreach campaign?

First of all, I think some bloggers work as hard or even harder than a few television producers I know. Remember, a lot of bloggers create daily content (print and video), engage on social media, attend events, and meet deadlines–all while raising a family. In the last three years, I have learned the blogosphere is an influential space that can also be tricky to maneuver. It is a community where friends and groups work together to make things happen–an attribute I greatly admire.

My talent is connecting bloggers to brands for online outreach campaigns. When producing these campaigns, it’s important to choose the right bloggers for the job.

During the holidays, I was asked to match a few bloggers for a New Year’s campaign. Since it was short notice, I immediately checked and posted in a few Facebook groups for bloggers who might be interested. I received quite a few responses. While I was happy to get feedback, I quickly learned that I needed an introduction to many of these bloggers because I didn’t know them personally. As a result, I turned to a few bloggers who I did know or who had impressed me with their professionalism at several events. Real life and virtual life share a few things–references are important.

Related Post: (5) Tips For Creating a Blogger Bio That “Gets” You 

When I use the word right, I am referring to bloggers who not only have a media kit with an exceptional social media presence and numbers, but also they are reliable, professional, and have a good reputation. As a company offering blogger outreach, I rely on the bloggers who I connect with brands to maintain these quality characteristics.

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

How To Become The Right Blogger For An Outreach Campaign

Meet your deadline. 

If you are asked to provide blog posts with links by a certain date, please have the posts with links ready before or on the due date. Preferably before, as this leaves room for edits and adjustments.

Being busy is not an excuse for missing a deadline. 

You are in charge of managing your time and responsibilities. The brand is expecting me to meet a deadline and if you miss your deadline, then the brand could miss theirs. If this happens, they will most likely not call you for a future campaign.

A referral does not guarantee campaign participation. 

Previously, I mentioned the blogger community is very tight-knit and friends will refer friends. However, if a brand chooses you for a campaign and you recommend a fellow blogger, there is no guarantee that your friend will be included in the campaign. It’s never personal; it is business. I, personally, will hold on to the blogger’s information and maybe he or she can be a part of another campaign in the future.

2013 SheStreams Conference, NYC Photo Credit: Debbie Mitchell

2013 SheStreams Conference, NYC
Photo Credit: Debbie Mitchell

Veteran bloggers are not the only bloggers.

Everyone has to begin somewhere and while the veteran bloggers have spent years building up their brand and reputation, newbie bloggers should never feel irrelevant. I believe in having a diverse group of campaign participants and will take a chance on the newbie bloggers who have a reputation for being professional and can meet a deadline.

Related Post: Do You Have Conference Curb Appeal?

Bring your authentic voice.

The reason brands are so on board to work with bloggers is because they want you to write authentically about their product or experience and hopefully share it with your friends via social media. People ask me all the time, “How can you trust a blogger who is getting paid to write a post?”

I hope that when a blogger writes, she or he includes the positive and negative in a brand product or service review. If you want to give the brand a chance to respond to the negative, let me know and I can assist you in addressing it. I am always accessible either directly or through my assistant Sang.

I am happy to say that I know several great brands interested in connecting with that right blogger. My job is to find these bloggers and make the introduction. It’s a job I am more than excited to do.

If you are interested in being part of a campaign, we would love to hear from you. So contact me at @SocialTVDeb or email SocialTVDeb@gmail.com.

Stay tuned! Tomorrow, we discuss the meaning behind YouTube.

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Week Ahead | (3) Professional Tips To Put Bloggers Front And Center | A Chef Plans For 2014

Ramen Burger Creator, Keizo Shimamoto
Photo Credit: Michael Fox

December 9, 2013 | Posted in Brands and Bloggers Connect, Lifestyle Lineup (Food,Fashion,Travel,Books), Social TV | By

2013 SheStreams Conference, NYC Photo Credit: Debbie Mitchell

2013 SheStreams Conference, NYC
Photo Credit: Debbie Mitchell

In this week’s Ready4Air we place bloggers in the spotlight and professionals remind them of what it takes to get  front and center. I always  say the devil is in the details whether it’s making a great first impression at a conference or writing a blogger bio that is spot on.

In  this refresher  post “Want To Get Noticed? (3) Tips for Putting Bloggers Front And Center”  we tackle my favorite professional pointers to do just that.

Related Post: The 2013 SheStreams Conference- Going Back To Where It All Began

Framed bookcasethemelogo1

Remember to catch up on new episodes of  Book Case TV on Monday nights on NYC Life Channel 25 at 9:30PM EST.

 

(l) Michael Fox with Ramen Burger Creator Keizo Shimamoto Photo Credit: Michael Fox

(l) Michael Fox with Ramen Burger Creator Keizo Shimamoto
Photo Credit: Michael Fox

Ramen Burger Photo Credit: Michael Fox

Ramen Burger
Photo Credit: Michael Fox

Finally  in this week’s Foodie Friday: the Ramen Burger. Two of my favorite winter and summer meals combined. During the cold weather a big bowl of hot Chanpon soup  keeps me going and in the summer there’s nothing better than a simple hamburger.  And Keizo Shimamoto cleverly combined the two foods  this past summer and The Ramen Burger was born.

Related Post: Listen Up! Chefs Cooking And Branding For The Holidays

We will take a look at how Keizo Shimamoto came up with the idea and what he has in store for 2014.

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air | The 2013 SheStreams Blogger Conference – Going Back To Where It All Began

Framed SheStreams Debbie and Maria Bailey at SheStreams

October 24, 2013 | Posted in Brands and Bloggers Connect, Live Event Production Notes, Social TV, TV Production | By

 

2013 SheStreams Conference, NYC Photo Credit: Debbie Mitchell

2013 SheStreams Conference, NYC
Photo Credit: Debbie Mitchell

The SheStreams bloggers conference will always hold a special place in my heart since it’s the conference that first introduced me to bloggers and the power and influence of social media.  Last Friday, I had a chance to go back to where it all began at the 3rd annual SheStreams Conference.  This year’s event, hosted by Maria Bailey, was only one day and the theme was video – right up my alley.

I got to see a few old faces, lots of new ones and had the chance to learn a thing or two more about social media.

Related Post: It’s A New Dawn, It’s A New Day, It’s A New Life For Me

2013 SheStreams Conference Miss Lori, Debbie Mitchell, Rene Syler Photo Credit: Debbie Mitchell

2013 SheStreams Conference Miss Lori, Debbie Mitchell, Rene Syler
Photo Credit: Debbie Mitchell

The conference line-up of speakers was great. It included opening keynote speaker, Tory Johnson, a contributor for “Good Morning America” who discussed the importance of having a plan whether it’s for starting a business or losing weight.  Johnson recently lost  62 lbs and counting and looks great!

TV personality and blogger Good Enough Mother, Rene Syler was the closing keynote speaker and talked about knowing who you are in your brand.

2013 SheStreams Conference Brad Montague and Kid President  Photo Credit: Debbie Mitchell

2013 SheStreams Conference Brad Montague and Kid President
Photo Credit: Debbie Mitchell

At the opening of the event, Brad Montague, creator of the viral video “Kid President” stole the show with his humble, down home Nashville charm.

“Kid President” is 9 year old Robby, Montague’s brother-in-law who has Osteogenesis Imperfecta (OI) a brittle bone condition which has resulted in him having over 70 breaks since birth.  The videos were created as a way for kids to have a voice and Brad is surprised at the attention and opportunities that have come their way since the “Kid President” video hit the internet over a year ago.

The Montague family believes kids can change the world.  Brad and his family have received numerous offers and even got to go to the White House to  meet President Obama.  Brad told a funny story of Robby licking the walls of the White House and picking up the White House phone, only a kid would do that. Montague says he’ll stay committed to the “Kid President” message and keep creating the videos as long as Robby is having fun.

2013 SheStreams Conference - Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodriguez  Photo Credit: Debbie Mitchell

2013 SheStreams Conference – Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodriguez
Photo Credit: Debbie Mitchell

All the sessions were geared towards online personalities interested in upping their video, live event, and branding game. If you couldn’t be there in person, the conference was streaming LIVE on MomTV.com, an online TV network for moms.

Sessions included:

  • A Face For Video with Elizabeth Field
  • Taking Your Brand From Online To On-Air with “Today Show” producer Alicia Ybarbo
  • Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodgriguez.

I really enjoyed the Hosting A Sponsored Live Event That Rocks discussion because each panelist was concerned with the details. As a producer I understand that the devil is in the details.  The ladies discussed everything from mailing event attendees an “event tool kit” with social media information about the brand and event key points  prior to the event to saying thank you afterwards to everyone who was socially active during the event. Great tips!

Related Post: So You Want To Be On TV: Building A Studio At Home

All in all the conference was filled with great information and I got to play in my two worlds, social media and video production both in one day.

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Foodie Friday | Martha, Martha, Martha: Food Bloggers Are Pissed Off!! (VIDEO)

Framed Martha Stewart and Debbie.2

October 18, 2013 | Posted in Lifestyle Lineup (Food,Fashion,Travel,Books), Social TV | By

 

Well, this morning’s Foodie Friday is a nice mix of food and television. Our favorite hostess with the mostest, Ms. Martha Stewart, has caused quite a firestorm by pissing off a large number of lifestyle bloggers, including food bloggers, by putting her foot in her crafty mouth during an interview on Bloomberg TV.  Martha, whose core fan base includes a dedicated group of online personalities, dropped these inflammatory words.

“Who are these bloggers? They’re not trained editors at Vogue magazine. There are bloggers writing recipes that aren’t tested, that aren’t necessarily very good, or are copies of what really good editors have created and done. Bloggers create a kind of a popularity, but they are not the experts. We have to understand that.”....Martha Stewart

“Martha, Martha, Martha. What were you thinking?” Why?

Stewart has built a multi-million dollar brand on doing everything perfectly and that includes growing, shopping, and cooking and creating food.  Women at home, bloggers or not, have followed Martha’s lead and shared her tasty recommendations and kitchen tested recipes hundreds of times.  These home cooks may change around a few of the ingredients in Martha’s recipes or try to replicate her cooking prowess with recipes of their own with many of the meals cooked in her beautiful cookware and served on her  fancy yet affordable plates.

“So why Martha, would you demean the blogger community contribution?”

Blogher 2012 Logo

The blogsphere and social media exploded with response to Martha’s statement especially since Martha Stewart was the guest speaker at the 2012 BlogHer Conference in New York City.  BlogHer is the grandmother of blogging conferences.  Last year close to 6,000 bloggers from all over the nation attended  including myself.  We all gathered in a standing room only venue to hear Martha’s  lifestyle pearls of wisdom about entertaining, decorating and, of course, food. Because it was  Martha’s birthday, I think we clapped extra loudly when we heard her in the same paragraph compare bloggers to journalists.  I know, I was surprised to hear her say it too.  But a year later, it looks like things have changed.

“What happened, Martha?”

I took an informal poll and asked a few bloggers “Will Martha Stewart lose your business after this interview?”  The consensus was a big “YES!”  Yesterday’s papers were abuzz with the story and one of my favorite outspoken food bloggers, Vicki Winters, a.k.a @MyBigFatMouth actually went viral with a video “Dear Martha Stewart Letter.”  Vicki is pissed off and let Martha have it!!

I saw late yesterday that Martha’s team is trying to making amends or obviously do damage control in the blogger community by sending out e-mails. The  e-mail was complimentary of the work bloggers do and used words like  education, endurance, tenacity, proficiency, and ambition in describing  how hard bloggers work.

However, in the email Martha never really came out and  said “I’m sorry” for what  she said in her  Bloomberg TV interview.  Hmmmm.

Just for the record, I was always told it’s never too late to actually say “I’m sorry.”

Martha, it looks like a real apology “might be a good thing!”

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Do You Have Conference Curb Appeal?

Courtesy of Flickr Exterior Encounters

July 27, 2012 | Posted in Social TV | By

Despite admonishments to the contrary since childhood, when it comes to people, I “judge a book by its cover”. I bet you do too. We can’t help ourselves. It’s human nature. When meeting someone new, we give her/him the 30-second once over. Is this someone we want to know? Someone we would be comfortable with? And rest assured, if we’re doing it to them, they’re doing the same thing when they meet us.

At first we’re struck by the structure of a person’s appearance. Then we begin to deconstruct our overall impression. Real estate agents advise people who want to sell their home to make sure it has “curb appeal,”  that it’s a place people would want to enter and spend time. Think of the first impression you make as human curb appeal. Be someone people want to meet and get to know.

Here are the three ways to increase your human curb appeal:

Accessibility

This is one of the intangibles that can make all the difference in a 30- second once over. Are you approachable? Do you have a smile or a scowl on your face? If someone looks at you, do you make eye contact? There are some people who give off a vibe that says, “don’t come near me.” I always feel good when I’m walking down the street and someone stops me to ask directions; it means that I was communicating accessibility.

Posture

Your mother was right: Stand up straight. These days, we all spend endless hours hunched over a computer. Don’t let that carry over when you’re out in public. A sloucher is deemed someone who is insecure. How we carry ourselves speaks volumes. Think about it. When you see someone who is standing erect your immediate thought is that the person is confident. So roll your shoulders back and hold your head high.

Attire and Grooming

The key is to dress appropriately, which seems simple enough. However, we’ve all seen people dress in ways that make us wonder, “What were they thinking?” I’m talking about the woman of certain age who looks like she raided her teenage daughter’s closet or the one who shows up to a business meeting decked out in an outfit befitting a night at a disco. Then there’s the guy who thinks ‘dress down Friday’ is every day of the week.  While you don’t have to make a fashion statement every time you leave the house, your clothes, shoes and accessories should be clean, coordinated and comfortable. Your personal style is a reflection of your personality.

We all have bad hair days but there’s never an excuse for dirty locks. Make-up should enhance your looks not overwhelm your appearance. If you’ve ever been in an elevator with someone who has overdone it, you know that when it comes to perfume or cologne, you should follow the advice of the old Brylcream commercial, “a little dab will do ya.”

 
Marian Rivman is a New York based public relations and communications consultant. Her clients have included UN agencies, Fortune 500 companies, international non-profits, bold-faced names and the recreational scuba diving industry. She is known for her unbounded energy, directness and skill at translating complex issues into comprehensible messages for an array of audiences. Marian is particularly interested in the power of non-verbal communication. In addition to her independent consulting work, Marian is affiliated with New Solutions .

 

 

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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