Ready4Air (TV) | Art On The Wall: Background Graphics Bring A TV Story To Life

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June 2, 2015 | Posted in Social TV | By

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Arise On Screen host Mike Sargent (left) with Erik Parker (center), writer/producer and One9 (right) director/producer of Nas: Time is Illmatic 
Nick Viagas/Deborah Mitchell Media Associates

One of the most important elements of Arise On Screen is the background wall. Our dynamic graphics team continues to impress me and our guests with their artistic skills when it comes to creating these customized walls. Once a guest is confirmed for an interview, we ask for any artwork or photos associated with the project being promoted. Of course, the sooner we get the artwork to our team, the more time they can spend on making it unique. But the team has been known to turn it around in a couple of hours.

Related Post: Ready4Air (TV) | The Evolution Of A Show: Arise On Screen The Countdown To Air

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Arise On Screen guest Niquana Clark with the wall for Know How, a film about kids in New York City’s foster care system
Nick Viagas/Deborah Mitchell Media Associates

This is a shot of guest Niquana Clark, who stars in Know How–a new film about young people in New York City’s foster care system. Know How captures the reality of life in foster care from the point of view of those living in it. The segment, which aired on Arise On Screen on May 29, was an interesting look at the foster care system and a unique form of storytelling. Written by kids who’ve lived in foster care, the film is a compilation of true stories performed by a cast of ordinary foster care children. When film’s producer, Paul Griffin, and Niquana arrived to the studio, they were thrilled to see the wall promoting the film–so excited that they posed in front of it and later asked for a copy.

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Customized walls aren’t just for guests promoting a project; we use them when we have themed shows. I talked to one of our resident art producers, Chris Fezzuoglio, about the process. “We need high-resolution artwork that speaks to the subject matter of the story and we consider the set lighting, image layout, and camera angles. Each show is different. We are constantly customizing the artwork to meet the production needs. One wall takes about an hour to produce plus extra time for research.”

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Arise On Screen host Mike Sargent in costume in front of the wall of Halloween graphics
Nick Viagas/Deborah Mitchell Media Associates

Every year we order a new wall for our Oscar show, Halloween, and the major holidays. Above, we have Mike Sargent in his Star Trek costume, bringing the complete Halloween vibe to the set. Of course, the customized background wall helps to create the ideal atmosphere. In television, the perfect wall can go a long way.

Related Post: Ready4Air (The Week Ahead) | Do This Before You Lose A Job | Tips For Self-Publishing | November Sweeps

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Coming up: Ready4Air (Film) Will you see the Entourage movie?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (The Week Ahead) | Halfway Through 2015 | Art On The Wall | Is The Startup Life For You? | Coordinating A Food Crawl

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June 1, 2015 | Posted in Social TV | By

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Poolside at Luxury Bahia Principe Runaway Bay Don Pablo Collection
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

 

As I begin the month of June, I wonder what the rest of 2015 has in store. When the new year began I was excited about all the possibilities. While there have been a few unexpected challenges, I’m still looking forward to what comes next. This month marks my second anniversary working at Arise TV, a startup network that continues to evolve. During my time at Arise, I’ve served as executive producer and launched two television shows. One of them–Arise On Screen, a movie review show–is still on the air. As with any startup, whether it is your own brand or someone else’s, there will be good and bad days. For me, the best way to handle the bad days is to take a few days off to regroup.

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Mom and me at Luxury Bahia Principe Runaway Bay Don Pablo Collection
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

 

I did just that for the Memorial Day holiday and spent a week with my mom on a trip to her home country Jamaica. The trip to the Luxury Bahia Principe Runaway Bay Don Pablo Collection was relaxing. Mom was supportive, constantly showering me with words of encouragement. Everyone needs a pat on the back every now and then. Now, I’m back and ready to make the second half of 2015 a memorable one.

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Arise On Screen, Arise TV
Photo Credit: Nick Viagas, Debbie Mitchell/Deborah Mitchell Media Associates

 

When it comes to bringing a story to life on television, a lot can be done including decorate the set by adding a few fancy background graphics. The photo above is a good example from our 2014 Halloween show where we had our cohosts and host Mike Sargent dressed in costumes to discuss the best in horror films. The Arise On Screen graphics team went all out to create the “spooky” wall. Art producer Chris Fezzuoglio explained, “Each show is different. We are constantly customizing the artwork to meet the production needs.”

This week on Ready4Air (TV), a closer look at how background graphics bring a TV story to life.

Related Post: Ready4Air (Social Media) | A Photographer Gets Close To The People Before The Lens

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I recently shared my story with The Story Exchange, a digital media project showcasing entrepreneurial women around the world. Five years into my own startup–Deborah Mitchell Media Associates–I must admit that joining or creating a startup, whether you’re just out of school or in midlife, may not be for everyone.

“Hundred-million-dollar investment rounds and billion-dollar valuations have created a romanticized version of the startup lifestyle in the public perception. Some of it is justified and some of it isn’t,” says Joseph McKeating, president of the marketing and public relations firm Pulsar Strategy, whose clients are considered early-stage startups in the technology space.

Trust me, there is nothing romantic about working at or creating a startup. Just reread the first paragraph of this post. Lol!

This week on Ready4Air (Brands and Bloggers), we take a look at the qualities that can help prepare you for the startup grind. If you are thinking about making the leap, then check out this week’s post first.

Chicken wings from Chubko in Brooklyn, May 2015 Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Chicken wings from Chubko in Brooklyn, May 2015
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

A few weeks ago I took part in my first ever food crawl. It was a chicken wing crawl covering over 10 miles of Downtown Brooklyn coordinated by Singing Chef Jackie Gordon and food blogger Margaret Chen of the blog Sweet Savory Living. The afternoon was a tasty delight. At any given time there were 14 to 17 of us traipsing through the streets of Brooklyn in search of our next wing, determined to “leave no wing behind.” Once the day was over, my feet hurt and my belly was filled with an assortment of delicious chicken wings.

This week on Ready4Air (Culinary Cues), I chat with Jackie and Margaret about the best way to coordinate a successful food crawl.

Related Post: Ready4Air (Culinary Cues) | “No Wing Left Behind”: Crawl’in For Chicken Wings Through Brooklyn

And finally, I want to wish a Happy Birthday to friend and late James Beard Foundation member Louis Backe. Louis died suddenly on Memorial Day, and the news shocked me when I returned from vacation over the weekend. Today, June 1, would have been Louis’s birthday, and as I wrote on my Facebook page, I hope James Beard himself bakes the tastiest cake ever for Louis, since he so deserves it. RIP my friend.

Stay tuned and thanks for stopping by.

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Coming up: Ready4Air (Lifestyle) Who are the most unique celebrities?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (The Week Ahead) | The 68th Festival de Cannes | Asking The Right Interview Questions | Foodies In Ireland

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May 11, 2015 | Posted in Social TV | By

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Debbie and Rita having breakfast at Taste restaurant on Norwegian Epic
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Happy Monday, everybody! I hope that everyone enjoyed their Mother’s Day weekend and that your moms, if they are still with us, enjoyed their special day. Mom and I will have our official celebration at the end of the month when we take a trip back to Jamaica, West Indies. My mom, who was born in Cuba and raised in Jamaica, never asks for anything for any of the holidays. But at 86 years old, she finally asked for something–a trip back home to the islands. Needless to say, we are both looking forward to a nice vacation and spending time together. While it’s great to designate one special day to celebrate moms, every day is really Mother’s Day. So if your mom is still here, tell her that you love her as often as you can since she won’t be here forever.

Related Post: Foodie Friday | Cookin’ And Cruisin’ On The High Seas With The Norwegian Epic

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Arise TV set backdrop at Cannes Film Festival at The Hotel Majestic Barriere Beach
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

I can’t believe it is May 2015 already. Where is the time going?

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Arise 360 and Arise On Screen teams arriving to the 2014 Cannes Film Festival, May 2014
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

It’s hard to believe that this time last year, the Arise On Screen and Arise 360 teams were on their way to the South of France to cover the 2014 Festival de Cannes. It was our first time attending the grand film festival. Getting ready for departure from New York was a little hectic, but once we got there the trip was amazing. Our hosts screened movies all day, we taped interviews for the show, and found time to have a little fun in the evenings.

The Cannes Film Festival, which turns 68 this year, begins this week on May 13 and ends on May 24. As always, the goal of the festival, which is for film professionals, is to draw attention to all types of films worldwide and celebrate movies at an international level. While our teams won’t be there in person this year, we’ll definitely be watching and reporting on the festivities through wistful eyes. Here is a look back at our trip to the 2014 Festival de Cannes.

Related Post: Ready4Air (TV) | Arise On Screen In Cannes: Taking The Show On The Road

Lyndsay Christian, FiOS1 News Photo Credit: Lyndsay Christian

Lyndsay Christian, FiOS1 News
Photo Credit: Lyndsay Christian

Guest contributor Lyndsay Christian is back this week giving us tips on how to write and ask good interview questions. Questions are the key to a good interview. If you ask Arise On Screen host Mike Sargent about questions, he’ll tell you that I’m a stickler for asking insightful questions that will generate thoughtful answers. Even when you are given a limited amount of time–maybe four to five minutes–there is a way to ask a question in order to get an answer that is filled with important or revealing information.

This week on Ready4Air (TV), reporter Lyndsay Christian has the five tips to writing and asking good interview questions.

Carolyne Kauser-Abbott, Creative Writer at Ginger and Nutmeg /Director of Perfectly Provence Photo Credit:

Carolyne Kauser-Abbott, creative writer at Ginger and Nutmeg/Director of Perfectly Provence
Photo Credit: Andrew Abbott

And when it comes to being a global foodie, blogger and photographer Carolyne Kauser-Abbott tells us why Ireland is a new destination on the map. Already known for its delicious stews and Guinness, Carolyne has discovered a few other food options on the Emerald Isle. This week on Ready4Air (Culinary Cues), Carolyne shares those options in “Beyond The Stew: Ireland A Destination For Foodies.”

And finally, thanks to all who tuned in online last week for DMMA’s first webinar, Getting Ready4Air: Acing Your Television Interview. I’m told the end result was excellent, but trust me, behind the scenes beforehand–just like a television show–was a little crazy. Thanks to the village (you know who you are) who made it all happen!

Stay tuned and thanks for stopping by.

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Coming up: Ready4Air (TV) Was Ben Affleck wrong to ask PBS to keep his family secret?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (The Week Ahead) | Learning TV On The Fly | Arise And Shine In The Morning | Ladies, Savor The Success

Executive Producer Lora Wiley-Lennartz with Arise & Shine team and  Arise On Screen producers Steven Ramey and Debbie Mitchell
Photo Credit: Bernhard Lennartz / Deborah Mitchell Media Associates

October 27, 2014 | Posted in Social TV | By

 

Arise and Shine on Arise TV Photo Credit: Deborah Mitchell Media Associates

Arise and Shine on Arise TV.
Photo Credit: Deborah Mitchell Media Associates

I want to send congratulations to the newest staff of the latest show launched on Arise TV. On Sunday, Eugenia Harvey, US Director of Programming at Arise TV; veteran executive producer Lora Wiley-Lennartz; and her team debuted the weekend morning news entertainment show Arise and Shine. The show, a mix of international news and entertainment stories, will air on Saturday and Sunday mornings from 8:00 a.m.-10:00 a.m., which means everybody is up bright and early. I mean 4:00 a.m. early to get the show on the air. On Screen line producer Steven Ramey and I crashed the morning launch and after  party. We couldn’t resist–it took us back to our morning show days at CBS News The Early Show!

Congratulations to Lora and her team! Please check out Arise and Shine on www.arise.tv or on Time Warner Cable Channel 92 in the New York tri-state area.

Related Post: Ready4Air (TV) | The Evolution of A Show: Arise On Screen The Countdown To Air

Michelle Lynne Madar a.k.a "Prompter Angel" on Arise On Screen Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

Michelle Lynne Madar a.k.a “Prompter Angel” on Arise On Screen.
Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

Sometimes the best way to learn how to do something is to just do it. Personally, I am terrible at following written directions. It’s better for me to watch you and I will catch on. Well, Arise On Screen production assistant Michelle Lynne Madar has taken the term learning on the job to a whole new level. She has learned several job skills by just jumping in and doing it.

This week on Ready4Air (TV), Michelle shares her story of what it’s like to learn television on the fly.

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Our bloggers should get ready. Brands are reaching out to the DMMA team with queries about the best way to reach digital influencers, so it is important for bloggers to have their social media kits in place. As brands decide the type of campaigns they want to pursue, they will also want to know more about the bloggers in our reach. We will be collaborating with a variety of blogger networks and reaching out to the members of the Deborah Mitchell Media Associates Brand and Bloggers Facebook group.

This week on Ready4Air, tips on how to get your social media kit and sizzle reel ready for those major campaigns.

Related Post: Ready4Air (Brands & Bloggers) | Toy Brands and Bloggers: Making the Connection

2014 Blogger Bash Media Panel- Samantha Meiler, Deborah Mitchell and Samantha Murphy Kelly, Photo Credit: Robert Thompson

2014 Blogger Bash Media Panel: Samantha Meiler, Deborah Mitchell, and Samantha Murphy Kelly.
Photo Credit: Robert Thompson

And finally, as November quickly approaches, I am gearing up for one of my last speaking engagements of the year. I had a great time this summer being a part of the Blogger Bash panel discussing traditional media and social media. On November 11, I will have an intimate discussion with a group of women entrepreneurs at the Savor The Success event, which takes place in New York City.

I was excited to discover Savor The Success a high-end, professional network of  women entrepreneurs whose members support each other via networking and connecting through the community. The organization features monthly intimate group meetings, the Savor Mastermind Groups. For my presentation entitled ” NYC LIVE Mastermind: How to Master the Art of Being Interviewed,” I will instruct entrepreneurs on these techniques needed to master press interviews:

—Using The Power of 3, tips on how to deliver the best TV interview possible—in just three to four minutes.

—Determine what to wear for your on-air interview and learn how to refine your body language, gestures, voice, expressions, and posture.

—Learn the importance of handling social media to expand your brand (having a website, YouTube channel, sizzle reel, Facebook page, and Twitter platform).
November 11 is Veterans Day, so if you are off from work please stop by for a couple of hours. The session is from 6:00 p.m.-9:00 p.m. For more information check out the Savor The Success website here.  Hope to see you there.
Stay tuned…

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Coming Up: Learning TV On The Fly 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Music) | “Music Makes My Life” An Exclusive With Femi Kuti (VIDEO)

Musician Femi Kuti
Photo Credit: Nick Viagas and Debbie Mitchell

August 6, 2014 | Posted in Music | By

 

Musician Femi Kuti Photo Credit: Nick Viagas and Debbie Mitchell

Musician Femi Kuti
Photo Credit: Nick Viagas and Debbie Mitchell

Last year, I had the idea of expanding Ready4Air to include music. Today the day is finally here as we a launch our new series, Music Makes My Life.

I have very few regrets in life, but not being able to play an instrument, sing or speak another language fluently are on the top of my list. I love music and admire the talent and dedication it takes to be a musician, especially a full time musician who actually makes a living performing.  And, if you are lucky enough to be a musician who has found commercial success, which is no easy feat, then my hat goes off to you.

In Music Makes My Life a diverse group of  musicians and music professionals get to share a little bit about music in their lives. In our debut post  I am  excited to feature, Nigerian musician Femi Kuti, as our first interview. Femi was in New York last week to promote the new documentary Finding Fela, which profiles his late dad, Afrobeat music pioneer and political activist Fela Kuti.

The Afrobeat sound was born in the 70’s and is  a unique  African blend of  funk, jazz, salsa, Calypso and traditional Nigerian Yorùbá. Fela Kuti was a dynamic performer whose songs were anywhere from 15 minutes to an hour long and explored the  corrupt political government and social discrepancy facing Nigerians during the 1970’s and 1980’s. Every week crowds packed his legendary Lagos nightclub, Afrika Shrine, to hear  Kuti perform and sing songs that spoke  for the masses. Kuti believed music was a weapon and he was not afraid to use it.  Love by many and also hated by some, he was arrested over 200 times during his career. Fela Kuti’s courageous voice was silenced on August 2, 1997 when he died from AIDS- related complications.

Finding Fela features never-before-seen footage of Fela’s major concerts and exclusive interviews with  several of kids including Femi Kuti (Fela’s eldest son), Yeni Kuti (Fela’s first child) and  Seun Kuti (Fela’s youngest son). The movie is playing in theaters now.

Eldest son, Femi Kuti chatted with Ready4Air and gave us exclusive news while at the Arise TV network.

Nigerian Musician Femi Kuti and me in the Arise On Screen greenroom Photo Credit: Debbie Mitchell

Nigerian Musician Femi Kuti and me in the Arise On Screen greenroom
Photo Credit: Debbie Mitchell

Femi, what was the first song you remember ever listening to?

My father’s song Jeun-Koku and I was about 9 or 10 years old. It was about a friend of my father’s who comes to the house and cannot stop eating all the food. The friend ends up eating all the food and takes everything from my dad.

What was the music/song that inspired you to become a musician?

I started playing the saxophone at 16. I always knew I was going to be a musician but it was a matter of how and when.

What was the last music/song you listened to that reminded you of your childhood?

All my songs remind me of my childhood. There is a line that reminds me of the age. When I listen to my father’s songs I can always remember how old I was and where I was. His songs are very historical for me.

Which one of your songs has gotten better over the years?

Most to them get better over the years. No place For My Dream gets better over time. It is spiritual. I believe that composers never know why and how a sound comes to them. So you are just a medium to carry the music and there is no way to explain it. Beng, Beng,Beng ((or Bang Bang Bang to some people) is a song that people love for me to play and I cannot stand it anymore. But people love it.

Listen to Being, Beng, Beng on YouTube below.

What was the last song you couldn’t stop thinking about?

I don’t think about old songs, I try to think about new songs. I need to finish my new album. I will probably call it One People, One World. This is an exclusive, I have not told anyone else the name of the album.

What is the best technology created for musicians today?

I don’t use a lot of technology. But I want to use more of it in the new album. Not too much to kill my sound but just enough.

What musician would you like to one day collaborate with on a project?

I keep an open mind. Managers make it difficult so I want to keep an open mind. I am very protective of my work, my work is like my baby. But I like to work with a lot of younger musicians in Nigeria. I do try to keep an open mind. I would consider Jay-Z or Common again. If it could happen I am open.

And finally what was the last song that you listened to while relaxing or working out?

I don’t work out anymore. But when I was about 29 and 35 I use to do 1000 sit-ups a day. I was trying to look like the big guys on television. I had a 12 pack at that time. LOL!

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Thank you Femi Kuti for being a part of  Music Makes My Life. Next time you are in concert in NYC I will definitely be in the crowd!  You can follow Femi Kuti on facebook.com/femikutiofficial and twitter.com/Femiakuti

In the meantime folks go out and see the documentary Finding Fela.

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Coming Up: Ready4Air (Culinary Cues) |Chef Michael Muñoz & The Kitchen Gaily 

Deborah J. Mitchell
Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (TV) | A TV Host Talks About His Best and Worst Interviews

Arise On Screen Host and Film Critic Mike Sargent
Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

August 5, 2014 | Posted in TV Production | By

Arise On Screen Host and Film Critic Mike Sargent Photo Credit: Nick Vargas and Debbie Mitchell

Arise On Screen Host and Film Critic Mike Sargent
Photo Credit: Nick Vargas and Debbie Mitchell

First of all, Ready4Air would like to thank Arise On Screen host Mike Sargent for sharing the good, the bad and the ugly aspects of hosting a show. Last week, Mike told us that about the hardest part of being a television host. “Probably the hardest part for me is a combination of giving my insight and commentary, getting my guest’s critiques while being concise and making it all seamless and invisible to the eyes of the viewer.”

As I’ve told you before, being on air talent is a job that looks easy but is harder than you think. Today, Mike Sargent reflects on his best and worst interviews on  Arise On Screen.

Here we go…

Mike, how do you know during a show when the taping is not going well?     

I know things aren’t going right for any variety of reasons. Things can start to feel ‘off,’ but if I’ve properly prepared and I have the proper amount of rest I should be able to pull it off, get back on track.  But again, if for any number of reasons I don’t recover, the mistakes start to grow and I can go from being ‘off ‘ and recovering to being ‘off’ and staying ‘off’. People watching may not notice but I and quite probably my producer and/or director know something’s not quite ‘right’. These mistakes affect my confidence, insecurities seep in, and undo the integrity of what I am trying to achieve.
Arise On Screen Host and Film Critic Mike Sargent Photo Credit: Nick Vargas and Debbie Mitchell

Arise On Screen Host and Film Critic Mike Sargent
Photo Credit: Nick Vargas and Debbie Mitchell

Related Post: Ready4Air (TV) | A TV Host Breaks Down His Show Prep And Performance

What are a few of the common mistakes that you make during a show taping?

The most common mistakes I’ve made are:
  •  Mispronouncing  a name or word
  •  Forgetting a key point I want to bring up during a discussion of the film. Sometimes this occurs  as I listen to the reactions or reviews of  a co-host. My  mind just blanks on something I spent time preparing and researching.
  • Arise On Screen Host Mike Sargent on set reviewing prompter Photo Credit: Debbie Mitchell and Nick Viagas

    Arise On Screen Host Mike Sargent on set reviewing prompter
    Photo Credit: Debbie Mitchell and Nick Viagas

Sometimes I default to my radio background. When I get nervous or feel slightly insecure I default to certain radio habits like talking too much and not being as concise as I should be with a comment or question. Sometimes I am  distracted or trying to remember something and I don’t have the safety-net of notes to look at as I would when hosting on the radio.
And by far the biggest mistake I can make, and will never do again, is not making sure I got enough sleep the night before. Your mental acuity, alertness, and presence of mind is everything for TV.  When you are not operating at maximum mental capacity it makes it easy for you to make an error and not recover the way you would if you were on your “A”game.
In TV, lessons like these are not just painful, they are also eternal because not only can the rest of the world potentially see or experience your error, but now that error has been captured and archived. The blessing and curse of  performing poorly is that you can go back and watch, and if it’s painful enough you’ll make sure that those kinds of mistakes never happen again.
Arise On Screen Host Mike Sargent with film critics Chiara Spagnoli Gabardi and Jackson Murphy Photo Credit: Nick Vargas and Debbie Mitchell

Arise On Screen Host Mike Sargent with film critics Chiara Spagnoli Gabardi and Jackson Murphy
Photo Credit: Nick Vargas and Debbie Mitchell

Best show to date and your favorite interview?
I’d say one of my best shows was one I did a couple of weeks ago with Jackson Murphy and Chiara Spagnoli Gabardi. I felt the show went very well for variety of reasons. I thought our repartee was good, the conflict of opinions, reviews, and chemistry were good. Chemistry is something that you cannot fake. When it comes naturally, it is an ideal situation,  I felt that show was very strong.
Probably my favorite interview so far was my interview with Chaz Ebert, the widow of  film critic Roger Ebert, when we were at this year’s Cannes Film Festival. I felt connected to her as a subject and felt that connection allowed for a deep interchange.

Related Post: Ready4Air (TV) | On-Air Chemistry: When The Co-Hosts Connect (VIDEO)

Worst interview to date?
Probably my worst interview is one you may never see. I’ve prided myself on my interview skills for the last 15 to 20 years because I’ve always gotten compliments from my subjects about how much they enjoyed the interview. But most of the interviews I’ve done have been for radio.
During any interview, it is a personal goal of mine for each of my subjects to compliment my questions by  saying at some point  “good question” or “that’s a great question”. In television that goal is not always the best goal. In my worst interview to date, a movie junket interview, the guests complimented my questions but the questions were not the best questions for a 3 1/2 minute interview. I didn’t get the answers that I needed to make it a good interview. I didn’t have my executive producer Debbie Mitchell, review and approve the questions and  she hated the interview. It never made it to air.
Television time is very different from radio time. Even though over the years,  I’ve taught and spoken on how to conduct a good interview I had to let go of my pride and be open to the wisdom of my executive producer on and how to ask better questions in  3 1/2 minutes. I realize the limited time is similar to what I do on the red carpet. I have to be  concise, direct, and as my producer likes to say, advance the narrative of the interview with each question, especially, with my first question.
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Mike, thanks for your honest breakdown of what it’s like to be in the talent  hot seat!

Coming Up: Ready4Air (Music) | Music Makes My Life w/ Afrobeat Musician Femi Kuti 

Deborah J. Mitchell
Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

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Ready4Air (TV) | An Arise On Screen Co-Host Says “Ciao” for Now

Film critic Chiara Spagnoli Gabardi at Arise On Screen Bon Voyage party

July 22, 2014 | Posted in TV Production | By

 

Arise On Screen Staff with Co-Hosts, (l) Chiara Spagnoli Gabardi and Justine Browning

Arise On Screen staff with co-hosts (l) Chiara Spagnoli Gabardi and Justine Browning.

By Chiara Spagnoli Gabardi

They say you never forget your first love: mine was film. My background is very diversified, but the world of motion pictures has always been my polestar. I’m Italian by blood and British by upbringing, and incredibly fond of the opportunities the Big Apple has to offer. Hence, between graduating with a degree in political sciences and earning a Master’s in Screenwriting and Production, I attended some courses at the Lee Strasberg Theater Institute in New York and Los Angeles and eventually started working on film sets. Along the way, I rediscovered my love for writing and became a member of the press through film criticism.

As a storyteller, I love to report or discuss stories as well as create my own. That is what I do through my work as a journalist, film-maker, screenwriter, and visual artist.

I’ve always been a writer/film critic, with some radio exceptions. I never considered television. I wrongly snubbed it. There weren’t any programs that appealed to me in the field of entertainment and I usually associated the small screen to sensationalism and gossip. This was, of course, until I bumped into Arise TV. I remember that my journey at Arise On Screen started when the show was still in its embryonic form: my first interview was with the award-winning broadcaster Gary Anthony Ramsay, who then made me talk with Eugenia Harvey, Director of Programming at Arise TV. She was the one who was conceiving a movie review show.

Arise On Screen host Mike Sargent, Chiara Spagnoli Gabardi and Diva Velez

Arise On Screen host Mike Sargent, Chiara Spagnoli Gabardi, and Diva Velez. Photo Credit: Deborah Mitchell Media Associates

My following encounter was with the amazing film critic and main host of the show, Mike Sargent, and with the prodigious producer that would be responsible for constructing every single episode, Debbie Mitchell. I was called to shoot the pilot after a month, just after the Christmas holidays. I sat in that chair next to Mike, the camera rolled, and we started discussing movies. I felt completely at ease. I had the time of my life. In that instant, I fell in love with television.

Related Post: Ready4Air (Social TV) | In The Movie Critic’s Corner With Arise “On Screen”

Guest film critic Chiara Spagnoli Gabardi in the make-up chair at Arise On Screen Photo Credit: Debbie Mitchell

Guest film critic Chiara Spagnoli Gabardi in the make-up chair at Arise On Screen.
Photo Credit: Debbie Mitchell

I’ve always been known to be particularly talkative. To be given the chance to chat about what I love the most with competent colleagues and to work with a fantastic behind-the-camera team, was just my cup of tea. Line producer Steve Ramey, director Larry Michaels, the sound people, the costume and make-up department, the cameramen, and all the invisible crew that make the show possible has always been incredibly encouraging and inspiring. They are my New York family.

Life in the Big Apple as a freelance journalist, as thrilling and exciting as it can be, isn’t always easy. I was lucky enough to have some fantastic supporting friends to alleviate the hardships that I had on Arise On Screen. To wake up early on a Saturday morning, to talk about movies with Mike was, and is, my h(e)aven. No matter what, being in that television studio always gives me joy. It feels like home.

Film critics, Chiara Spagnoli Gabardi and Bobby Rivers on Arise On Screen

Film critics Chiara Spagnoli Gabardi and Bobby Rivers on Arise On Screen. Photo Credit: Michelle Lynne Madar and Deborah Mitchell Media Assoc.

I’ve been on 15 episodes in the course of seven months, and if it were up to me I would go every day. So far, I co-hosted with eight different film critics, some of whom have become really good friends. Every episode has had a touch of magic and amusement. It always tickles me pink when Mike asks me to say “Leonardo DiCaprio” in Italian. But one of the most memorable moments of my life will always be when production assistant (and friend), Michelle brought me cupcakes on air to celebrate my birthday.

Related Post: Ready4Air (TV) |With Close to 2 Dozen Films Released Weekly Which Ones Should We Review?

Arise On Screen, has been an incredible training for me, this is where I shaped myself as an on-camera reporter and host. The four most important things I’ve learned are:

  • Come prepared on the topics you’ll discuss, but be spontaneous once the chat begins.
  • Always be aware of time. It all goes very quickly and you have to make the most out of it. (I suppose it’s like life in general!)
  • Be engaging. Try to educate and inform your audience and entertain them, you want them to have acquired something by watching you talk, but without being a bore.
  • Last, but not least, Debbie always says to have fun. When you enjoy what you do, it comes across and you can pass it on to your viewers.

Arise On Screen and I have grown together. The show was online to begin with and now it airs on cable in the tri-state area, on Time Warner Channel 94 and Verizon Channel 481. It’s been utterly overwhelming to find a space where female film critics have a voice: the category of movie journalists is a niche itself, and the female gender representing it is even tinier.

Film critic Chiara Spagnoli Gabardi at Arise On Screen Bon Voyage party

Film critic Chiara Spagnoli Gabardi at Arise On Screen Bon Voyage party / Photo Credit: Michelle Lynne Madar and Deborah Mitchell Media Assoc.

Now, as a wandering freelancer, my work brings me back to Europe temporarily, but I’m bound to return to the Big Apple when the autumn leaves are falling. Until then I’ll cherish this unexpected and blessed experience at Arise On Screen, a and look forward to reuniting with my New York family to talk more movies with the exceptional Mike Sargent.

My beloved Arisers, this is just an arrivederci from your Italian film critic with a British accent: Kee-A-ra Span-iO-lee Gab-A-rdee.

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 Coming Up: Ready4Air (Film) | Analyzing the Summer Box Office (so far)

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

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Ready4Air TV – Repost: So You Wanna Be On TV: Sitting In The Guest Host Seat

Our Take On Arise TV Control Room
Photo Credit: Debbie Mitchell

January 30, 2014 | Posted in Social TV | By

Host, Christina Brown, Our Take on Arise TV  Photo Credit: Debbie Mitchell

Host, Christina Brown, Our Take on Arise TV
Photo Credit: Debbie Mitchell

If I had a dollar for every time someone told me they had an idea for a show they would host, I would be a multimillionaire.  In my two decades of producing television, I’ve met several people who have had a taste of the TV spotlight either as a guest on a television show or just knew that, if given the chance to be on TV, they would be a natural.

Christina Brown Our Take Arise TV

Christina Brown
Our Take Arise TV

To the naked eye of the viewer watching television, what TV personalities do on air seems effortless,  but trust me it’s a lot more work than you could ever imagine.  It’s really not so easy to be relaxed as you relay accurate information, listen to your guests, and keep your audience engaged in the conversation. On many occasions, the ultimate talent is doing all of the above while wearing an earpiece.  In their earpiece they are listening for directions and cues coming from the producer in the control room.

Photo Credit: Robert Thompson Our Take Arise TV

Photo Credit: Robert Thompson
Our Take Arise TV

Our Take host Christina Brown has spent the last three weeks sharing the one-hour show with a different guest host every day.  In each show, Christina is taking a chance on our guest host being good on camera, a chance on having good chemistry with them, and finally a chance that they will have done their homework and will bring lively fun, be engaged and bring interesting conversation to the hour-long show.

We’ve invited a variety of personalities to sit in the Our Take guest host seat including pundits, bloggers, and journalists of all nationalities. We are only three weeks into taping but we plan to have many more sit in the hot seat.

One of the most popular questions is: What do you look for in a guest host?

I believe that practice makes perfect and having television experience is a major plus.  One of my personal requirements is to screen video of potential candidates from past television appearances.  We’ll do our best to prepare you beforehand for the program with background information on the segments.  A good person for the job will find a way to balance the role with the show host. It’s a delicate dance to dance. The guest host must be prepared and know how to share the spotlight yet not take over.

While a show host will gladly share the spotlight, he or she should never have to fight for airtime on their own show.

After the show, there is a review of your guest appearance. We encourage you to watch your Our Take segment on our YouTube channel and critique yourself. Take some notes on what you can do better. Is the connection with the host perceived in a positive manner?

The camera does not lie.  Pay attention to your interaction with the guests and host, watch how you sit in the chair, and read your host’s body language. Do you appear comfortable?

If you’re seeking feedback following your guest appearance, please feel free to email me to set up a time. Remember good guest hosts will get noticed and will most likely receive a return invitation.

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you have a story idea  for “Our Take” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com
 

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Ready4Air TV – Repost: When Gremlins Hit The Television Control Room

Our Take on Arise TV

January 29, 2014 | Posted in Social TV | By

Our Take on Arise TV   Photo Credit: Robert Thompson

Our Take on Arise TV
Photo Credit: Robert Thompson

This picture was taken on Friday at the last show of our debut week.  Our Take on Arise TV is up and running and, from what we’ve been hearing from the rave reviews, we are rocking it!  YAY!

The last two weeks have been a little hectic, but like anything else it gets easier with time. Our team is finding a rhythm. As with any show launch, there is a lot of trial and error to find a great flow for everyone involved.  I won’t lie; there were a few crazy moments behind the scenes during our debut week, including the television gremlins messing with our control room equipment and computers, but nothing was going to stop the show from getting on the live air waves.

Speaking of the control room, I found time on day three of the debut week  to capture our crew in action. We are a serious bunch. LOL!

Our Take on Arise TV, Control Room   Photo Credit: Debbie Mitchell

Our Take on Arise TV, Control Room
Photo Credit: Debbie Mitchell

In the control room everyone plays a vital role while the show is airing. The show director is the pilot calling the shots – literally.  Our director, Jack, instructs the cameramen on what angles of shots to take during the show. Beatrix, Broadcast Line Producer, keeps track of the program’s run time and we both monitor the various elements (photos, videos) that will be shown to you, the audience.  Dean is in charge of getting our SKYPE in working order. If SKYPE isn’t working or fails during the show, Dean is hustling to get the guest on the phone with their head shot as a place holder. For me, being in the control room is kind of like being in the cockpit of an airplane. While I’ve never flown a plane, I’ve shot video of a cockpit interior and watched pilots simulate flying, and its fun! The colorful lights, monitors, prompter, and numbers counting down get my heart racing every time.

Our interns, Briana and Kala below, are in charge of getting scripts and show rundowns printed, and guests to make-up and then into the studio on time for their segment.

Interns Briana and Kala   Photo Credit: Debbie Mitchell

Interns Briana and Kala
Photo Credit: Debbie Mitchell

On a perfect day, our production runs like a well-oiled engine. And then there are days when the TV gremlins creep in to play with us, driving us all a little crazy.  The gremlins erase our scripts from the prompter, close the headset mic and prevent me from talking to or hearing Christina on set. They also kill our SKYPE connection so we lose our guest interview and jumble Bea’s rundown times.It is the powerful work of our dynamic team that keeps it all together. We are like chameleons who adjust to the challenges and keep the show going. Our host Christina and our guest hosts roll with the punches and all viewers see is the polished end result.Ah! The magic of television. LOL!

Our Take on Arise TV Studio Taping  Photo Credit: Robert Thompson

Our Take on Arise TV Studio Taping
Photo Credit: Robert Thompson

As we gear up for week three of the show, I’m hoping the gremlins will give us a break. REALLY!

Who am I kidding? We actually need those gremlins since the truth is they make for great stories after the show.

Stay tuned……

(…)

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA)  and  is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you  have a story idea  for “Our Take” or are a brand interested in Social TV or blogger outreach campaigns, or  finally a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb or email SocialTVDeb@gmail.com

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Ready4Air The Week Ahead | The Control Room Gremlins Are Back| Sitting In The Guest Host Seat

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January 27, 2014 | Posted in Social TV | By

Arise On Screen Control Room with Director Larry Michaels Photo Credit: Debbie Mitchell

Arise On Screen Control Room with Director Larry Michaels
Photo Credit: Debbie Mitchell

The first month of 2014 has been busy and some of you know, I’m working on Arise TV’s new movie review show: Arise On Screen. That means my weekdays and Saturdays have quite busy. We prep for the show during the week and tape on Saturday mornings. Yes, Saturday is now an official work day. 

This week on Ready4Air we revisit a few old posts that I’ve been thinking about during the last three weeks since the launch of the new show. We begin the week with: When Gremlins Hit The Control Room.

Last Saturday we taped our third show and it was a crazy morning in the control room. You name it, it happened. This is what I call, gremlins in the control room. I wrote about them in a post last summer. Read more about those gremlins this week.

Arise On Screen with host  and film critic Mike Sargent and guest co-hosts Chiara Spagnoli Gabardi and Diva Velez Photo Credit: Debbie Mitchell

Arise On Screen with host and film critic Mike Sargent and guest co-hosts Chiara Spagnoli Gabardi and Diva Velez
Photo Credit: Debbie Mitchell

ATTENTION! Working in TV Is Not A 9 To 5 Job

My Saturday mornings are now reserved for the studio.

After 25-plus years in this business, I can honestly say I’ve canceled or missed several hundred holiday meals, special events, and dates because of a deadline due to a breaking news story or was just plain too tired from working. When I worked in news, my family and friends would ask why did I have to work on the holidays. My answer was always the same:

“Because when you turn on the TV you expect to see something on the other side of the screen.”

On Screen Host  Mike Sargent with guest co-host International film critic Chiara Spagnoli Photo Credit: Debbie Mitchell

On Screen Host Mike Sargent with guest co-host International film critic Chiara Spagnoli
Photo Credit: Debbie Mitchell

Arise On Screen host, Mike Sargent, shares the show every week with two guest co-hosts, film critics who bring a different perspective with their movie reviews. This week we will revisit what it takes to sit in the guest host seat?  Stay tuned for those tips.

Chef Amadeus, Radio Host Love Shots Photography

Chef Amadeus, Radio Host
Love Shots Photography

Finally, tune in today as I join Chef Amadeus in the  Southern Passion Lounge with  Chef Brad “The Grill Sergeant” Turner and  Chef Ron Williams . Chef Turner will be discussing his worldly travels, what it is like cooking in the US Army and being a Chef in the civilian life. Chef Williams will chat about being a demo chef around the country. And as for me, I’ll talk social media and ways to put your YouTube channel together and how to promote your channel effectively.

Stay Tuned!

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

 

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Ready4Air The Week Ahead | One Reporter’s Mid-life Divorce | TV Pros Share TV Lessons | Brands Reaching Bloggers

Behind The Scenes

January 20, 2014 | Posted in Social TV | By

 Arise On Screen

I just finished week two of my latest producing project; a new 30-minute movie review show called Arise- On Screen. The show premiered on January 11, and is coming together quite nicely.  I love being a producer. Producers have the luxury of being behind the scenes as a reporter or on-air talent you can’t hide, your face is what the world sees. This “on-air”face must tell a story, keep the audience engaged and interested in the story; just the story. The story should never be about the host or reporter. But on rare occasions reporters get to tell their stories.

Related Post: When You Are On Air Criticism Comes With The Job

Hattie.2

Veteran reporter Hattie Kauffman turns the table in her new book, “Falling into Place: A Memoir of Overcoming.” She answers hard questions about her own life while sharing stories of her journey from an impoverished childhood to the life of a thriving journalist in addition to being the first Native American journalist on network news. Hattie doesn’t hold back and shares the good, the bad, and the ugly parts of her life. When an unexpected midlife divorce topples her life she finds strength to pull through and rediscovers a new life rooted in christianity and faith.

Hattie Headshot

This week’s post “What Make-Up Can’t Hide: A Reporter’s Story”, Kauffman writes, “Reporters ask who, what, where… but always about somebody else.  To find my footing again, I had to turn a reporter’s questions on my past.’ Stay tuned for this enlightening post from Hattie.

In our ongoing series “Tell Me…How Did You Get Into Television?”, my professional colleagues and friends share their personal stories about how they got into the television business, key tips for surviving and how they maintain their sanity. This week I’m going to share with you some of the lessons they have learned while working in the industry. This post may cause an “aha” moments.

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

And finally last week in “Choosing The Right Bloggers For A Campaign”, I discussed what is sought when choosing bloggers for an outreach campaign and this week I’m going to share what brands can provide in order to make the campaign a success. Many times brands and companies are not quite sure what to consider when reviewing a social media outreach strategy. This is where companies such as Deborah Mitchell Media Associates come in; our role is to help the brand determine what’s the best fit for their social media outreach needs and goals. This week I will tell you how brands can keep bloggers on track to deliver a successful campaign.

Related Post: Choosing The Right Bloggers For A Campaign

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air (Social TV) | In The Movie Critic’s Corner With Arise “On Screen”

IMG_1035

January 7, 2014 | Posted in Social TV, TV Production | By

 

On Screen Host, Mike Sargent in studio set Photo Credit: Debbie Mitchell

On Screen Host, Mike Sargent in studio set
Photo Credit: Debbie Mitchell

In yesterday’s Ready4Air post I mentioned a new project that I’m working on. It’s the launch of another show on Arise TV, called “On Screen” and it’s very different from the one hour daily talk show I worked on last summer. It is a half hour magazine program where the host and film critic Mike Sargent, reviews the latest films to hit the screens in 2014. Mike is a seasoned radio personality and has appeared as a guest on numerous programs over the years. However, this is his first time in the television host hot seat, hosting his own show, and being a part of a show he also helped create.

Each week Mike will be joined by a co-host. Together they will give viewers their take on new films, backstage access and interviews with the hottest filmmakers and celebrities in Hollywood as well as the world of independent films.

I asked Mike about the new show and this is what he had to say about bringing it to life  “Having hosted numerous radio shows I look forward to the challenge and experience of hosting a weekly film review show where we cannot only cover what Hollywood puts out but shift the focus to filmmakers of color and give them the much needed exposure they deserve on the world stage.”

Related Post: Ace Your Interview With The Power Of Three

On Screen Host  Mike Sargent with International film critic Chiara Spagnoli Photo Credit: Debbie Mitchell

On Screen Host Mike Sargent with International film critic Chiara Spagnoli
Photo Credit: Debbie Mitchell

Yes, movies!  Everyone loves a good movie and there is so much to talk about. We shot the pilot last weekend with international film critic Chiara Spagnoli as guest co-host.

Related Post: So You Wanna Be On TV: Sitting In The Guest Co-Host Seat

On Screen Host, Mike Sargent and Filmmaker Melvin Van  Peebles Photo Credit: Debbie Mitchell

On Screen Host, Mike Sargent and Filmmaker Melvin Van
Peebles
Photo Credit: Debbie Mitchell

Also in the studio for an interview was legendary filmmaker, actor, director and composer Melvin Van Peebles. Peebles is best known for creating the acclaimed film “Sweet Sweetback’s Baadasssss Song ” in the 1970’s, which opened the door for a new breed of filmmakers and African American films. And for those you don’t know, Melvin is also the father of actor and director Mario Van Peebles. As they say, the apple does not fall far from the tree!

I asked Mike what is the biggest difference between hosting a radio show versus a television show? He said,“For a film review show you can actually see not just hear the films and filmmakers we are interviewing. It lends itself to the medium. In television less is more.”

EP, Debbie Mitchell in Arise Control Room Photo Credit: Debbie Mitchell

EP, Debbie Mitchell in Arise Control Room
Photo Credit: Debbie Mitchell

For myself, it was great to be back in the control room.  So friends have asked me if there’s anything different about this show launch?

A few of things. First, the show is 30 minutes long and is filled with different taped elements including movie clips trailers and sound bites. The program relies heavily on videotape and photos to keep the program moving along but is completely driven by Mike’s extensive knowledge of movies, his personal opinions and reviews of the films for the week. Mike creates engaging dialogue and chemistry on camera with his co-host, which is a unique skill.

Since I’ve never actually given birth, I can only imagine that the pain of launching a new show is similar to the pain of having a baby. Once the delivery pain is over you are ready to sign up and have another baby. I feel the same way about launching a show. Once I have forgotten the pain and craziness of the start-up, I am ready to sign up and do it all over again.

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air The Year Ahead |Keeping Your Social Media Resolutions | Movie Fans Stay Tuned | More Backstage Access

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January 6, 2014 | Posted in Brands and Bloggers Connect, Social TV, TV Production | By

Photo Courtesy of Hubsarasota

Photo Courtesy of Hubsarasota

 

If I haven’t said it already, here it is again….Happy New Year! I’ve always been a fan of bringing in a New Year, it always feels like a chance to start over. It is truly a new beginning for everyone. For me, it is one of the best feelings in the world and I’m excited and ready for 2014.

This month marks two years since I have been blogging for Ready4Air. Wow! I can’t believe it; the time has gone by so quickly. As you may have noticed, we made a few changes to the site a few months ago and I am excited to say more changes are still to come.

I began blogging on Ready4Air primarily as a way to share my television life of over 25 years and take readers behind-the-scenes of television production and social media. While television production is truly a world of its own, there is always lots to share. In 2014 Ready4Air is expanding and we are going to feature behind-the-scenes information not only about TV and social media but also the world of music, theater, radio and films.

Filmmaker Melvin Van Peebles and Debbie Mitchell Photo Credit: Debbie Mitchell

Filmmaker Melvin Van Peebles and Debbie Mitchell
Photo Credit: Debbie Mitchell

 

Speaking of films, I spent a few hours on Saturday in the Arise TV studio where I met legendary filmmaker, actor, director, and composer Melvin Van Peebles.  A very cool and epic moment!

I’m super excited about Deborah Mitchell Media Associates’ latest project with Arise TV. I was asked to shoot a pilot for a new program for Arise TV. Last summer, I worked with the network to launch a daily woman’s talk show and it was a grandeur experience. This new show is completely different as it has a magazine format and revolves around movies. Yes, movies!

Everyone loves a good movie and there is so much to talk about. Being a member of the Producers Guild of America (PGA East), I often receive membership perks such as invitations to movie screenings. Often, there are Q&A sessions with the film stars afterward. Good thing I am huge movie fan.

As for the actual television project, I’ll share more in days to come.

Related Post: Online Viewing: “Our Take” On Arise TV Debuts On Monday

Chef Andrew Zimmern and Debbie Mitchell James Beard Broadcast and New Media Awards, 2012 Photo Credit: Debbie Mitchell

Chef Andrew Zimmern and Debbie Mitchell
James Beard Broadcast and New Media Awards, 2012
Photo Credit: Debbie Mitchell

While we are on the topic of movies, I want to remind you that submissions are still being accepted for the 2014 James Beard Awards. We are looking for interesting video of food content. As a member on the James Beard Broadcast and New Media Committee, I am especially interested in the “Special/Documentary (Television or Video Webcast)” category looking for any interesting food productions that fit the above criteria.

The deadline for submissions is this Thursday, January 9, 2014. Referred to as the ”The Oscars of Food” the James Beard Foundation Awards pay tribute to the best of the best chefs, journalists, cookbook authors, wine professionals, restaurant and other food professionals throughout the United States.

Related Post:  Ready4Air Listen Up! – We Are Now Giving Radio Listeners Monthly Tips

What are we looking for in submissions?

Our committee chair Emerald Yeh says. “If you’ve seen any great food television or videos, or heard any compelling radio shows that fit into the categories and you believe they are deserving of the distinguished award, we need to know about them. So let us know.”

If you know of great food content and want to submit someone for nomination, please leave a comment with the information at the end of this post or tweet members Marion Laney – @MarionLaney, Carolyn O’Neil – @carolynoneil, Debbie Mitchell – @SocialTVDeb, Toni Tipton-Martin – @thejemimacode, Emerald Yeh – @EmeraldYeh, Diane Worthington – @CalifCook, Ken Rubin – @kenrubinpdx.

FREQUENTLY ASKED QUESTIONS ABOUT THE  JBF AWARDS  ENTRY PROCESS

Jessica Williams, Wed Editor

Jessica Williams, Wed Editor

In 2013 several of my friends and professional colleagues contributed amazing blog posts to Ready4Air and I want to send them a bigs thank your for taking the time to write for Ready4Air. I also want to thank those same friends again and a few new ones for agreeing to contribute their stories on Ready4Air in the New Year.

We will bring back a few reader favorites including the series “Tell Me…How Did You Get Into Television?” and  the voice-over series “Gimme The Mic” from last year and introduce a few new ones.  This week we’ll hear from, Web Editor Jessica Williams in her post on “Ways To Keep Your Social Media Resolutions”.

Now, that’s a nice way to start the New Year.

Deborah J. Mitchell, Photo Credit: Donald Layne, Sang Thi Duong, Photo Credit: Ashley Baldwin, Sandra Jamison, Nay Ayache

Deborah J. Mitchell, Photo Credit: Donald Layne, Sang Thi Duong, Photo Credit: Ashley Baldwin, Sandra Jamison, Nay Ayache

And finally I’d like to welcome two new members to the DMMA team. My assistant Sang and I have been holding down the fort for the last six months and this year we are getting some additional help. Longtime friend and fellow journalist Sandra Jamison is joining our group. Formerly with The New York Times, Sandy now wears several hats professionally including teaching at CUNY Graduate School of Journalism.

I am happy to have Sandy on board helping out along with our new intern Nay Ayache. In one of her first emails to me Nay wrote “Like most people today, I don’t remember my life before the Internet, and I’m always surrounded with three screens. This is not the future, it’s the present, and I want to be part of it”. Nay started with us right before the holidays and has worked tirelessly with me through the holidays to help get us up and running at warp speed for 2014.

I’m hoping you stay tuned for all that’s coming up next.

####

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air Year End In Review | Producing At Mercedes-Benz Fashion Week | Launching A Social TV Show | Revisiting My Aha! Moment

IMG_0084

December 30, 2013 | Posted in Brands and Bloggers Connect, Lifestyle Lineup (Food,Fashion,Travel,Books), Live Event Production Notes, Social Media Management, Social TV, TV Production | By

Photo Courtesy of Hamilton International

Photo Courtesy of Hamilton International

Boy, what a difference a year makes!  This time last year I was in a very different place professionally, I was celebrating the start of a new business I co-founded and excited about all 2013 would have to offer. Things took a dramatic turn and it was evident the business collaboration wasn’t going to work out as planned.  I decided to re-set my professional GPS and emerge myself into my company: Deborah Mitchell Media Associates.

And you know what? It was the perfect move.

New York City Mercedes-Benz Fashion Week 2013

New York City Mercedes-Benz Fashion Week 2013

The year has been filled with lots of new business highlights, starting with my role as a live event producer at the New York City Mercedes Benz-Fashion Week in February. Decoded Fashion brought me on board to coordinate and produce the finale event for their first ever Hackathon (a fashion and technology event).  Originally, Fashion Week debuted at Lincoln Center in September 2010 and I realized I had not been back there since my days at CBS News.  Refreshed and rejuvenated, I was back among the fashionista’s.

Related Post:- Going “Live” At New York City Mercedes=Benz Fashion Week

The Council of Fashion Designers of America (CFDA) partnered with Conde Nast and Decoded Fashion to produce the Fashion Hackathon which served as a platform for fashion leaders and tech experts to share ideas and create an app that will take the fashion industry to the next level using technology.

As a producer for the Hackathon finale, I had to keep the 4 1/2 hour live show running on time, greet, meet and prepare the VIP judges, speakers and team finalists and make sure everyone entered the stage on time with all their information ready.  This gig was a perfect fit for my two worlds: television and social media. It was amazing!

Our Take on Arise TV,  Host Christina Brown Photo Credit: Debbie Mitchell

Our Take on Arise TV, Host Christina Brown
Photo Credit: Debbie Mitchell

In May, I received a call from start-up network Arise TV.  They wanted me to come in as Executive Producer to launch,“Our Take,” a women’s daily talk show with a social TV component. The executives in charge knew the social media angle was a perfect  way to lure me back into the world of television full-time.  The show featured intriguing guests, domestically and internationally. We implemented Twitter, Facebook, and SKYPE to keep the show socially interactive with our audience.

We were working on a tight deadline to get the show up and running and our staff was up to the task as we launched “Our Take” in record time.

Related Post: Online Viewing: “Our Take” On Arise TV Debuts On Monday

The program’s host, Christina Brown, was the ultimate talent and made every show sparkle with wit and information. We found great opportunities to invite bloggers to be a part of the show. In the states, we were only available online and the online community was a very vital part of the process.  Thank you to all the bloggers who shared their time and audiences with us.

Unfortunately, six weeks into production we were put on hiatus with high hopes of returning. Sadly, it didn’t happen. While the time was short it was emphatically sweet.

Related Post: TV Is A Gamble : Coming To Terms When Your Show Gets Canceled

Debbie Mitchell and Maria Bailey  at  2013 SheStreams conference

Debbie Mitchell and Maria Bailey at 2013 SheStreams conference

While I was busy in the studio, the DMMA team was working behind-the-scenes answering brand or blogger needs and concerns.      Speaking of  brands, they continue to reach out and want to connect with the online community.

Shame on me, I have only had time to attend one blogger conference this year.  It was an important one for me. I attended the SheStreams conference held in New York City and it was a time to reflect as this conference is where it all began for me. It was my social media “Aha!” moment back in 2011.  At this year’s one-day conference, I was able to reconnect with fellow bloggers and met a few new bloggers along the way whom I am looking forward to collaborating with in the New Year.

Related Post: The 2013 SheStreams Blogger Conference: Going Back To Where It All Began

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

And finally, I interviewed one of my favorite journalist and television personalities, Meredith Vieira at the launch of her “LIVES with Meredith” YouTube channel in October. Vieira is preparing to launch her own syndicated talk show in 2014 and I am excited to watch. During my interview, we had a good laugh when  I asked her:

A year from now you will launch your own talk show. You’ve always been a part of an ensemble cast.  What are you thinking about as you plan to go solo?

Her immediate response- “You wanna join me?”  LOL!    

You can read the rest of the interview below.

Related Post: Meredith Vieira Takes On A New Channel and Challenge In The Digital World

Whew! Those were a few highlights of 2013.  The valleys were more enlightening than note worthy memorable. Let’s just say I learned a few valuable lessons about business.

As I prepare to exit 2013, I’m super excited to take my experiences into 2014.

Happy New Year To All!

Tomorrow- My Best And Worst Business Moves As An Entrepreneur in 2013

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air | TV Is A Gamble: Coming To Terms When Your Show Gets Canceled

Framed Devon in Our Take Control Room

November 20, 2013 | Posted in Social TV, TV Production | By

 

Executive Producer, Debbie Mitchell in Our Take on Arise TV control room Photo Credit: Debbie Mitchell

Executive producer Debbie Mitchell in the Our Take on Arise TV control room.
Photo Credit: Debbie Mitchell

While there is nothing like the feeling of launching a new show, there is truly nothing quite like being told your show has been canceled, put on “temporary hiatus,” or will cease production.

To be honest, it SUCKS! LOL!

If you decide to work in television, you’ll learn that when you work on a startup or any show, you are taking a gamble. Getting canceled is all a part of the TV game.

Last week, I was reminded of the not-so-pleasant feeling of having your show canceled. I’ll guess that comedian W. Kamau Bell, a newbie TV personality and host of the show Totally Biased, had the same feeling as he taped his last show on Thursday, canceled only a few weeks into his second season.   

Totally Biased aired on FX network and was taped in the studio next to the studio where I worked this summer on the launch of the program Our Take for Arise TV. Bell and executive producer Chris Rock launched their show in the new studio shortly after Our Take stopped production in July.

Related Post: Social TV and “Our Take”: When Old School Meets New School

Host, Christina Brown, Guest Host Demetria Lucas and Deepak Chopra  Photo Credit: Debbie Mitchell

Host Christina Brown, guest host Demetria Lucas, and Deepak Chopra.
Photo Credit: Debbie Mitchell

If you are the gambling type, then television is a great way to gamble. In TV, you bet on a few things, including the executives who have decided to invest in your show. Hopefully, they are committed to making it work. You also hope the talent and staff, who work around the clock, are up to the challenge of bringing the show to life. Finally, you want the audience to love the show enough to keep tuning in to increase those valuable ratings.

I often say that launching a startup show is probably one of the most challenging aspects of television. You are literally gambling on an idea and building it up from scratch. It takes a lot of work to get a new show off the ground. A glimpse will reveal nonstop work to find the right team who will create the vision of the show, hire a staff (ours was very, very small), build and design the set and show graphics, and select or create the show music–all on a tight budget. The budget is tight because no one knows for sure if the show is going to make it past season one.

It’s a gamble.

Related Post: Online Viewing: “Our Take” Debuts on Arise TV On Monday

Our Take On Arise TV Control Room Photo Credit: Debbie Mitchell

The Our Take On Arise TV control room.
Photo Credit: Debbie Mitchell

It’s a gamble many producers are willing to take because if a startup show takes off and gets picked up for another season, then it could turn into a nice gig that lasts for several years.

In some cases, producers and crews follow the work gambling on a startup project. They move across country for work while others leave established shows for the chance at getting a promotion to a higher position on a new show. Some producers are just happy to find a job in production, since projects are far and few between.

Related Post: It’s Smooth Sailing For A Television Show When You’ve Got A Great Crew

In the beginning of my career, I took a gamble when I was offered a job on Geraldo’s brand new talk show.

Geraldo Rivera and Debbie Mitchell, The Geraldo Rivera Talk Show Photo Credit: Debbie Mitchell

Geraldo Rivera and Debbie Mitchell, The Geraldo Rivera Show.
Photo Credit: Debbie Mitchell

I was offered a researcher position for only for 13 weeks at Geraldo’s startup talk show. After those 13 weeks, the syndicators would decide if they wanted to continue with the show. I jumped at the offer and left a stable job with benefits (startup shows usually don’t offer benefits) to take a chance at working in the new world of daytime television.

The 1987 gamble paid off since the show lasted 11 years.

When a show is on for several continuing seasons, it’s hard to imagine it ending. However, the week before Thanksgiving in 1997, Geraldo told the staff that the talk show would end at the close of the eleventh season, in May 1998. I remember feeling sad, yet excited.

While I loved my host and the day-to-day unpredictability of the program, I also witnessed many coworkers come and go. I had spent 11 years working on one television show and the idea of seeing what else was out there in the world of television made me breathless.

Six months after Geraldo told us the news, we eased into the last day of taping. Shockingly, I think we were all ready for it.

Our Take show meeting with (l)Christina Brown, Marjorie Backman, Debbie Mitchell and Kuae Kelch Mattox Photo Credit: Debbie Mitchell

Our Take show meeting with
(l) Christina Brown, Marjorie Backman, Debbie Mitchell, and Kuae Kelch Mattox.
Photo Credit: Debbie Mitchell

It was a completely different scenario this summer when Our Take ceased production. The news was very unexpected. The day we got the news turned out to be our last week of taping.

When I was told the show was being put on hiatus, I was disappointed but rolled with the punches. After so many years in the TV business, I try to be prepared for anything to happen.

Our tiny production team had just discovered its rhythm when the program was pulled from the lineup, along with two other shows on the startup network Arise TV. We hoped for the best. The plan was to bring the show back in the fall. Unfortunately, it never came back.
Our Take on Arise TV,  Host Christina Brown Photo Credit: Debbie Mitchell

Our Take on Arise TV host Christina Brown.
Photo Credit: Debbie Mitchell

As executive producer, I loved my team and was proud of Our Take. I helped give birth to a show where content was interesting, relevant, and fun. Most of all, viewers were watching. I even received viewer emails of support all the way from Stockholm, Sweden! Very cool!

With Our Take shelved for good, the team and I are off seeking the next position. Of course, I was sorry to see the show go, but as I’ve learned over the years–as I’m sure W. Kamau Bell has, too–it’s never personal, but just all a part of the TV business.

####

If you get a chance, check out my YouTube Channel to see clips of Our Take. It’s gone, but still lives on.

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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So You Wanna Be On TV: Sitting In The Guest Host Seat

July 8, 2013 | Posted in Social TV | By

Host, Christina Brown, Our Take on Arise TV  Photo Credit: Debbie Mitchell

Host, Christina Brown, Our Take on Arise TV
Photo Credit: Debbie Mitchell

If I had a dollar for every time someone told me they had an idea for a show they would host, I would be a multimillionaire.  In my two decades of producing television, I’ve met several people who have had a taste of the TV spotlight either as a guest on a television show or just knew that, if given the chance to be on TV, they would be a natural.
Christina Brown Our Take Arise TV

Christina Brown
Our Take Arise TV

To the naked eye of the viewer watching television, what TV personalities do on air seems effortless,  but trust me it’s a lot more work than you could ever imagine.  It’s really not so easy to be relaxed as you relay accurate information, listen to your guests, and keep your audience engaged in the conversation. On many occasions, the ultimate talent is doing all of the above while wearing an earpiece.  In their earpiece they are listening for directions and cues coming from the producer in the control room. 
Photo Credit: Robert Thompson Our Take Arise TV

Photo Credit: Robert Thompson
Our Take Arise TV

 

Our Take host Christina Brown has spent the last three weeks sharing the one-hour show with a different guest host everyday.  In each show, Christina is taking a chance on our guest host being good on camera, a chance on having good chemistry with them, and finally a chance that they will have done their homework and will bring lively fun, be engaged and bring interesting conversation to the hour-long show.

 

We’ve invited a variety of personalities to sit in the Our Take guest host seat including pundits, bloggers, and journalists of all nationalities. We are only three weeks into taping but we plan to have many more sit in the hot seat.

 

One of the most popular questions is: What do you look for in a guest host?

 

I believe that practice makes perfect and having television experience is a major plus.  One of my personal requirements is to screen video of potential candidates from past television appearances.  We’ll do our best to prepare you beforehand for the program with background information on the segments.  A good person for the job will find a way to balance the role with the show host. It’s a delicate dance to dance. The guest host must be prepared and know how to share the spotlight yet not take over.

 

While a show host will gladly share the spotlight, he or she should never have to fight for airtime on their own show.

 

After the show, there is a review of your guest appearance. We encourage you to watch your Our Take segment on our YouTube channel and critique yourself. Take some notes on what you can do better. Is the connection with the host perceived in a positive manner?

 

The camera does not lie.  Pay attention to your interaction with the guests and host, watch how you sit in the chair, and read your host’s body language. Do you appear comfortable?

 

If you’re seeking feedback following your guest appearance, please feel free to email me to set up a time.  Remember good guest hosts will get noticed and will most likely receive a return invitation.

 

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you have a story idea  for “Our Take” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com
 

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Online Viewing: “Our Take” On Arise TV Debuts On Monday

June 15, 2013 | Posted in Social Media Management, Social TV, TV Production | By

"Our Take", Arise TV Host Christina Brown   Photo Credit: Robb Garvey

“Our Take”, Arise TV Host Christina Brown Photo Credit: Robb Garvey

With two days until the launch of “Our Take” on Arise TV, I’m spending my weekend tying up a few loose ends which includes reviewing the show rundown and research, meeting with host Christina Brown and hitting Ikea just one more time.  LOL!

We had an extra week to fine tune the show before we go on the air and last night was our rehearsal in the studio.

"Our Take", Arise TV Host Christina Brown with Beatrix Parash  Photo Credit: Robb Garvey

“Our Take”, Arise TV Host Christina Brown with Beatrix Parash Photo Credit: Robb Garvey

Show Director Jack Niesi worked with the crew to block the set in the right space to get the proper lighting and camera angles. When you’re watching television it’s hard to tell just how small a studio space actually is, so you would be surprised at the actual size of many studios.  It takes careful maneuvering by the director to get just the right shots.

Our rehearsal went smoothly, the IKEA chairs look great, the rug and coffee table which took days to find fit in place perfectly and host Christina Brown was ready to roll. I caught her feeling right at home chatting with Beatrix Parash, show Broadcast Line Producer.  We worked late into the night and it was the perfect way to end the week before our Monday debut.

There’s no doubt that last week flew by and we were busy. We want to keep you in the loop behind-the-scenes so here are a few photos that highlight our hectic five days of planning, meeting and gearing up for the launch and weeks ahead.

Yes, we are keeping it social too.

Photo Credit: Debbie Mitchell and Robb Garvey

Photo Credit: Debbie Mitchell and Robb Garvey

Photo Credit: Robb Garvey

Photo Credit: Robb Garvey

Remember you’ll find us on Monday at 1pm EST online at www.Arise.tv.  If you have a chance, follow and tweet us @OurTakeAriseTV/ @SocialTVDeb and make sure to follow us during the show at #OURTAKEARISE.

Looking forward to seeing you online!

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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