February 24, 2014 | Posted in:Brands and Bloggers Connect, Culinary Cues, Current Events, Social TV

 

Carol Story, Former Producer CBS News The Early Show Photo Credit: Jude Milner

Carol Story, Former Producer CBS News The Early Show
Photo Credit: Jude Milner

Later this week, on Ready4Air  former CBS News Early Show producer, Carol Story, will be sharing more of her great advice. Once a producer, always a producer, and even though Carol is enjoying her life these days  away from television, she still has some great tips. In her two-part post – 3 Tips For Your First Time TV Appearance for Ready4Air (TV), Story shares: “You are outside of your comfort zone. The stakes are high. You want to make a good impression….You need to prepare for your interview. Not rehearse, not over-prepare. Just be ready.”

Check out the post and find out just how to get ready for your interview.

Related Post: Producing Books | The Today Show Brings Back The Morning Book Club

Debbie and Teen Film Critic Jackson Murphy Photo Courtesy of Debbie Mitchell

Debbie and Teen Film Critic Jackson Murphy
Photo Courtesy of Debbie Mitchell

Over at Arise On Screen, we are in full Oscar mode. We’ll be spending the week planning our big March 1 Oscar edition show. Last weekend I reunited with teen film critic and blogger, Jackson Murphy. I first met him and his dad Dan, when I was at CBS.

Murphy is the creator of the website: Lights-Camera-Jackson.com, which has been named one of the best entertainment sites for families by Family Circle Magazine.  Jackson, an Emmy award winning film critic who happens to still be in high school is a sophomore who definitely knows his movies.  Jackson  now 15, has been reviewing movies since the age of seven and is the newest guest contributor for Ready4Air (Film).  The new movie section debuts this week with Jackson’s post 10 Movies to See Before Oscar Night. If you are into movies this is a MUST SEE list for you.

Related Post: Ready4Air (Social TV) | In The Movie Critic’s Corner With Arise “On Screen”

Photo Courtesy of Laurie  Schacht

Photo Courtesy of Debbie Mitchell

This week we will also tackle what exactly brands need to know in order for bloggers to successfully work with them during social media outreach campaigns. There are a few things bloggers want brands to know before they sign up. Some bloggers complain that brands do not take a strong and clear lead in their outreach campaigns. Whether it is the PR agency, the brand, or the campaign lead blogger- information is not coming through the communication channels clearly. Directions are being lost in translation and deadlines are constantly changing.

In Ready4Air (Brands & Bloggers), Brands, Please Let Us Know What You Need In Campaigns, we talk to the brands about getting their outreach goals together so that bloggers can deliver the goods with success.

Chef Amadeus, Radio Host Love Shots Photography

Chef Amadeus, Radio Host
Love Shots Photography

And if you are around later today, check out the latest episode of the radio show “Southern Passion Lounge with Chef Amadeus.” with Chef Amadeus. Amadeus, the 2012 winner of  “Food Network’s Extreme Chef Mexican Showdown” rounds up the culinary industry every Monday on the radio where he interviews chefs and other culinary world personalities from all around the country. I am on the show on the last Mondays of every month. The show goes live at 4 pm est and I will be joining  the Chef and the ladies in the lounge to discuss how to survive in a man’s industry.  All this and more this week on Ready4Air.

Stay tuned!

COMING UP: 10 Movies to See Before Oscar Night

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.


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