January 7, 2015 | Posted in:Brands and Bloggers Connect
By Victoria Clark
If you are in the market for a sustainable brand-building opportunity, teaching classes at coworking spaces is a viable option for you. As the membership and event manager for a busy coworking space, I have witnessed many business owners successfully extend their brand, connect with new communities, and grow their client list by adding classes to their marketing strategy. For anyone who wants to energize their brand by becoming a valued resource for various coworking communities, keep reading:
There’s no need to waste time and energy pitching classes to a space that isn’t interested. Take your time identifying the spaces that would be a good fit for your brand and classes. Email or call the community managers and/or event coordinators for the coworking spaces on your target list to request information on the submission process, class structure, and members. Compiling this research will determine if you are on the right track or need to revise your target list.
Bonus Tip: Become familiar with the classes offered by various coworking spaces. This is an ideal opportunity to study the professional development areas that aren’t being featured and craft classes that can fulfill that need.
A website is a great introduction to many coworking spaces, but that doesn’t compare to an old-fashioned, in-person visit. Many coworking spaces offer a networking night open to nonmembers. Go. Meet the staff and the members. Explore if the energy and vibe fits with your brand, marketing strategy, and goals. Be honest.
Bonus Tip: If you have a colleague or business buddy teaching at a coworking space on your target list, attend the class to gain additional insight.
Make the Pitch
After you’ve completed the research and networked at your targeted coworking spaces, dive in to make your official pitch. Be as creative as you want to by explaining why you want to teach in a space, but make sure to provide the following:
A bio highlighting why your brand is a good fit (150-300 words)
Suggested class list with brief descriptions
Social media links (e.g. website, blog, LinkedIn, Facebook, Twitter) to provide additional insight into your voice
Bonus Tip: Provide dates/times of your availability that allow for additional discussion, confirmation, and marketing. In my experience, six-to-eight weeks is a good time window to target.
Now, it’s your turn. Let me know if you will be using these tips or have any tips to share in the comments.
Coming up: The 10 Worst Films of 2014
Victoria Clark brings specificity, focus, and clarity to social media and content strategy. She has worked with solopreneurs, career transitioners, and creatives to craft their ideas and content to break through the social media clutter in a way that’s authentic and impactful. Interested in a Pick My Brain Social Media/Branding Strategy session for 2015? Email me.
TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on email@example.com.
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