February 13, 2014 | Posted in:Brands and Bloggers Connect, Social TV

Blingles Laurie Schacht

Next week, the annual American International Toy Fair hits New York City. For three days, February 16-19, the Jacob Javits Convention Center will be the toy mecca for brands, bloggers, and retailers.

Last week toy expert, Laurie Schacht, gave us a behind-the-scenes glimpse of the upcoming American International Toy Fair in her post: Toy Brands and Bloggers: Making The Connection. Schacht, also known as the Toy Insider Mom, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns. Schacht wrote, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”

Related post: Ready4Air (Brands & Bloggers) Toy Brands and Bloggers: Making the Connection

This week, Schacht shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice, Schacht makes one thing perfectly clear when she writes, “If you are simply looking for ‘free stuff’ and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “

Photo Courtesy of Laurie Schacht

Photo Courtesy of Laurie Schacht


By Laurie Schacht

Tips For Bloggers On How To Get A Toy Brand’s Attention

Be professional.

This is a great industry with companies that are happy to give and to learn, but they want to learn from pros. While I have no problem working with my own blogging team with crying babies in the background (I’m a mom too), try to conduct business in a quiet, distraction-free environment.

Start slow.

If you are new to the blogging game, don’t track down the top companies first—not until you have something real to offer. If you are simply looking for “free stuff” and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. You will lose your credibility with companies if you don’t deliver what you promise, and this will make it harder to get companies to come to the plate again.
Lego Laurie Schacht

Motivate them.

Toy companies (and, well, all companies) want to know what’s good about what you are doing. Tell them, and explain it well—it’s new to all of us!

Related Posts: Ready4Air (Brands and Bloggers) | Choosing The Right Bloggers For Campaigns

Share your knowledge.

I know this is scary, and you may think that the company will take what you give them and run, but this will help them gain trust in you and your abilities. Give them something they can benefit from, and eventually you will, too. Knowing that they have partnered with the smartest in the blogging business (you), you will become one of their most valuable partners in this new world of social media.

While these tips will help you succeed at Toy Fair, there is a place where retailers, buyers, and the press won’t get in the way of bloggers looking to connect with the brands they love: The Big Toy Book’s Sweet Suite Event. Designed specifically for bloggers looking to get hands-on experience with the top toys on the market and toy companies looking to connect with social media influencers, the annual party will expand this year under the umbrella of Blogger Business. This new two-day conference will kick-off with Sweet Suite, and will also include additional parties and networking opportunities for brands and bloggers in other worlds, such as fashion, food, and travel. Toy companies and bloggers will quickly sign-on for the event, as these are waters they want to navigate—and we will make it easy.


To find toy expert Laurie Schacht, check out www.thebigtoybook.com

Coming up next week: Heidi Skolnik’s Top (3) Things Television Producers Should Avoid Doing When Booking Me As A Guest

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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