Next week, the annual American International Toy Fair hits New York City. For three days, February 16-19, the Jacob Javits Convention Center will be the toy mecca for brands, bloggers, and retailers.
Last week toy expert, Laurie Schacht, gave us a behind-the-scenes glimpse of the upcoming American International Toy Fair in her post: Toy Brands and Bloggers: Making The Connection. Schacht, also known as the Toy Insider Mom, explained what toy companies are looking for in the bloggers they choose for social media outreach campaigns. Schacht wrote, “Toy manufacturers are looking for blogging partners to give them good guidance and to help them understand the benefits of what bloggers can offer—and they expect to see results.”
This week, Schacht shares a few tried and true ways for bloggers to get on a toy brand’s radar. Filled with useful advice, Schacht makes one thing perfectly clear when she writes, “If you are simply looking for ‘free stuff’ and you don’t have the following to really make a difference affecting the sales of a toy, don’t ask. “
By Laurie Schacht
Tips For Bloggers On How To Get A Toy Brand’s Attention
Toy companies (and, well, all companies) want to know what’s good about what you are doing. Tell them, and explain it well—it’s new to all of us!
Share your knowledge.
I know this is scary, and you may think that the company will take what you give them and run, but this will help them gain trust in you and your abilities. Give them something they can benefit from, and eventually you will, too. Knowing that they have partnered with the smartest in the blogging business (you), you will become one of their most valuable partners in this new world of social media.
While these tips will help you succeed at Toy Fair, there is a place where retailers, buyers, and the press won’t get in the way of bloggers looking to connect with the brands they love: The Big Toy Book’s Sweet Suite Event. Designed specifically for bloggers looking to get hands-on experience with the top toys on the market and toy companies looking to connect with social media influencers, the annual party will expand this year under the umbrella of Blogger Business. This new two-day conference will kick-off with Sweet Suite, and will also include additional parties and networking opportunities for brands and bloggers in other worlds, such as fashion, food, and travel. Toy companies and bloggers will quickly sign-on for the event, as these are waters they want to navigate—and we will make it easy.
To find toy expert Laurie Schacht, check out www.thebigtoybook.com
Coming up next week: Heidi Skolnik’s Top (3) Things Television Producers Should Avoid Doing When Booking Me As A Guest
TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.
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