Ready4Air (Brands and Bloggers) | #TBT The 3 Things You Need To Know About Hiring A Social Media Manager

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April 2, 2015 | Posted in Brands and Bloggers Connect, Social Media Management | By

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Social Media by MySign AG is licensed under CC BY 2.0

First published on Entrepreneur.com

On March 2, 2015

Marketing and social media now go hand in hand.

“Social media has been invaluable as we have built our business, and when used correctly, it can be a great help to companies that don’t have marketing budgets,” say Laura Mignott and Sara Walker-Santana, cofounders of five-year-old digital ad agency DigitalFlash. “You can now use social media to follow and learn about potential clients and partners, as well as get loads of useful information about your industry. It can also enable entrepreneurs to tell the story of their company on their own terms.”

When it comes to choosing the best social media platform for networking with clients, I agree with Mignott and Walker-Santana that “Linkedin, Facebook, Twitter, Foursquare, and Instagram all help you to learn what people’s expertise and interests are.”

Once you’ve established your social media platforms, it’s important to put the right person in charge of your brand’s social media voice. I strongly advise against using an intern. Instead, choose someone from your business who knows your brand’s message and is willing and able to engage online with clients or future customers. The commitment to handling social media can be time-consuming and for some, a 24/7 job.

Related Post: Ready4Air (Social) | Social Media Trends: Moving Beyond Facebook And Twitter

If you are looking to hire a social media manager, then here are a few things to keep in mind:

1. How much will it cost?

A social media manager’s pricing can vary. The minimum fee depends on the number of platforms you are managing and the number of posts a client is expecting. Social media management can cost anywhere from $500 plus a month, depending on campaigns, contests, and ads being run.

2. Social media outreach takes time.

As a client, do not expect to see results right away. The first step is getting on social media, but realize that it takes time to build a community. Be prepared to devote at least four to six months on your social media strategy to see results. Your audience needs to be engaged with your brand, so be prepared to give them quality content, tips, and news they can use–all information that appeals to your customer base.

3. Ask questions of your social media manager.

Most people may not admit it, but they remain in the dark about the way social media works. Ask your manager to explain how many hours it takes to manage the social media accounts. If the manager can provide a breakdown of the work schedule, it might also help you to see how your money is being spent. At the end of the campaign, or periodically during the campaign, you can ask for an analytics report to measure progress.

Your social media manager has to get it right when sharing your brand’s message. So choosing the right social media manager is important. When I asked a group of social media managers what brands should consider when hiring someone for the job, they said to make sure the candidate has a good understanding of how to analyze data and use all the latest tools and web services, as well as provide samples of their work. As in any situation, references are key.

Related Post: Ready4Air (Brands and Bloggers) | #TBT The 4 Necessary Elements of Your Business’ Online Face

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Coming up: Ready4Air (Culinary Cues) Greece is a destination for foodies

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Social) | Social Media Trends: Moving Beyond Facebook And Twitter

social media

April 1, 2015 | Posted in Social Media Management | By

social media

 

In April 2014, the World Wildlife Fund gave the world an inspiring lesson in social media and wildlife conservation by using Snapchat for its #LastSelfie campaign. The photography app, which allows users to view shared pictures and video for a few seconds before they’re automatically deleted, mimicked the very real disappearance threat that plagues animal populations today. The campaign itself was a call to action for Snapchat’s young audience to fight mass extinctions, but it was also a wake-up call for brands that limit their social presence to Facebook and Twitter. According to BusinessInsider.com, Snapchat’s audience is mostly made up of young females in their teens and early twenties, and that audience is one of the hardest to reach. Was the WWF on to something?

As Caitlin Burns, business strategist for media companies, puts it, “It’s hard to tell which platforms will be the next big thing,” but she sees a clear trend of moving away from data-hungry platforms into “public-ish” or rather, more private communities.

Snapchat is not the only platform that is pulling the social rug from under the more conventional social media; Tumblr and Instagram are also emerging as millennial-oriented, actionable social spaces in terms of marketing efforts and return on investment. Facebook took a hint and launched Messenger as a stand-alone app meant to enhance the private messaging experience, and while reviews have been mixed so far, the app is clearly rooted in the need to include money and business in the conversation.

Let’s take a look at what each platform can bring to your brand.

Related Post: Ready4Air (Social) | Geraldo On Using Social Media To Level The Playing Field

Snapchat A video or picture message on this platform will permanently delete itself after a few seconds, which makes each second invaluable real-estate. Brands should view this feature as an advantage rather than a limitation. Instead of trying to fit their message in such a time-constricted social environment, they should use the time limit as an angle to their stories. A quick glimpse of an upcoming product, a suspense-filled video, or an intimate invitation to meet on another platform are suggestions that can be cleverly implemented. And remember, the sender decides how long a picture is viewed, from one to ten seconds, so there are ways to control some of the effect.

Tumblr It’s probably not a coincidence that the company just hired its first Chief Marketing Officer, Stephanie Dolgins. A platform that largely caters to the prized millennials, Tumblr has become known, among other things, for its humorous GIFs, but the possibilities are endless. With its unlimited post character count and the prominent place that is given to visual content, Tumblr is the platform of choice for many brands, such as Kraft or Sephora, to showcase the culture around their products. Recipes, tutorials, and how-tos are some of the angles of a brand’s social storytelling that definitely belong on Tumblr.

Instagram Marketers started using Instagram early on, capitalizing on the platform’s exclusively visual appeal. The website’s guidelines for businesses encourages brands to post pictures that follow a certain theme, as this would help them remain consistent and allow them to cultivate a loyal and regular following. But the latest business feature gives motivated brands real edge vis-à-vis their competitors, since they can now pay to target their video viewers based on market segments such as gender or age. And whether a brand is using Instagram for behind-the-scenes shots or avant-garde inspiration, it always pays to jump in the global conversation using the hashtags that their audience uses the most. If #catsofinstagram and #picoftheday are remotely relevant to your pictures, use them. Nothing goes a long way with the audience as much as a brand with a human voice.

Related Post: Ready4Air (Social Media) | Breaking News: Social Media: On The Scene

In conclusion, I leave you with these words of wisdom from Caitlin. “All of these platforms are different tools you can use to be the voice of your business and to interact directly with your customer base, with the audience you’re trying to reach. Figuring out the best way to put your business out there in the world requires you to know yourself, it requires you to understand what is going to be the best way to feature your project.”

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Coming up: Ready4Air (Brands and Bloggers) 3 things you need to know about hiring a social media manager

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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REPOST | Ready4Air (Social) | Three Ways To Keep Your Social Media New Year’s Resolutions

Framed-Social-Media-Logo

January 1, 2015 | Posted in Social Media Management | By

 

Framed Social Media Logo

One of my resolutions for the new year is to be more socially engaging with folks on my social platforms. I spent a large part of the holidays getting more organized, which is going to be helpful. I’ve found that being organized is key to getting most things done, especially when it comes to social media.

While there are so many different platforms to feed, it’s not mandatory to be on all of them. Choose your top three or four favorite sites, and put yourself on a regular schedule. I highly recommend using the scheduling platforms Hootsuite and Tweetdeck to pre-plan and schedule your posts.

My goal is to “talk” more to people online. I plan to follow back, comment, and interact with more of you who have reached out to me. If one of your goals is to ante up your social media game in 2014, check out a few tips from our returning guest writer, web editor Jessica Williams.

Related Post: Tips For Surviving Television And Social Media

Jessica Williams, Wed Editor

Jessica Williams, Web Editor

By: Jessica Williams

RESOLUTION #1 – To gain more followers on Twitter or “likes” on Facebook, you can do the following 

  • Post content that will entice your audience to engage with you. It’s best to post a question that will allow your following to comment and share their opinions.
  • You can host contests on your Facebook (FB) page that will allow users to enter ONLY after “liking” your page.
  • You can also gain followers and “likes” by sharing content and following new people. It’s all about building relationships. 

RESOLUTION #2 – Become more active on social media

  • If you’re not as active as you would like to be on social media, and that “pesky” day job is getting in the way of your tweeting/FB updates, you can set reminders on your phone to check in with your various networks. Even if it’s something as simple as posting a positive quote or asking your audience to, “Hit RT if you’re happy it’s #HumpDay!”
  •  You can also utilize the weekend to give a recap of all the major pop culture and current events that took place that week. 

RESOLUTION #3 –  Think before you post 

  • I’m sure we’ve all tweeted/ posted something we later regretted. I mean, just ask Justine Sacco (Seriously, what on earth was she thinking?).
  • If you’re ever unsure about what you plan to post, just ask yourself: Is it kind? Is it helpful? Is it necessary? Is it true? If you answer no to any of those questions, then don’t post.

Now that you know my social media resolutions, tell us a little bit about yours. What do you want to do differently when it comes to social media? Leave us a comment or send us a question.

Read more about Jessica on her LinkedIn profile. Click here.

Related Post: Tell Me…How Did You Get Into Social Media?

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Coming Up: Repost | #Foodie Friday: Picture-Perfect Food: Tips On Food Photography 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Social Media) | Creating Social Media Buzz For Arise On Screen

Michelle Lynne Madar and Briana Montalvo at Arise Tv

September 24, 2014 | Posted in Social Media Management | By

Arise On Screen Production Meeting Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

Arise On Screen production meeting.
Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

By Michelle Lynne Madar

My social media job for Arise On Screen usually begins on Wednesdays when I start following the films on Twitter that we will be reviewing that weekend. I follow them, retweet, and favorite anything to do with the film. I also try to post a little tease saying we’re going to review certain movies that weekend. The goal of this is to try and get buzz around our show and perhaps some new viewers. The most exciting part is when the film’s Twitter favorites your post and especially when they start following you.

Occasionally, we have pre-tapes during the week and that’s when we have the chance to start teasing out our special guests. A few weeks ago, we had Emmy award-winning actor Joe Pantoliano, who was on to discuss his latest film The Identical. It’s my job to find out his Twitter handle and any social media related to the film. I also take a lot of photos so that when we’re ready we can Instagram and tweet to tease out their guest appearance.

On Fridays, I start to prepare the long list of tweets that will be going out each hour on the day of the show. Trying to put as much information into 140 characters can be difficult, but it’s always good to have a team to help you phrase things differently so that it fits. I’m thankful for the Arise On Screen interns because they make everything easier come show day.

Related Post: Ready4Air (Social Media) |Breaking News: Social Media: On the Scene

Michelle Lynne Madar and Briana Montalvo at Arise Tv

Michelle Lynne Madar and Briana Montalvo at Arise TV. Photo credit: Nick Viagas

Because I’m on the teleprompter during our taping, I don’t have the hands to write down any “tweetable moments.” This is where our fantastic interns come in!

Intern Catherine in Arise On Screen control room listening for "tweetable moments" Photo Credit: Nick Viagas ad Deborah Mitchell Media Associates

Intern Catherine in the Arise On Screen control room listening for “tweetable moments.”
Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

Lance and Catherine’s primary job is to listen for “tweetable moments.” A tweetable moment is anything that would capture the audience’s attention, whether it be a short, insightful review or a quirky, entertaining quote from either the critics or the guest. Even though Nick is taking photos during the show, he still knows to keep an open ear for any good moments.

Related Post: Ready4Air (Social Media) “Tell Me…How Did You Get into Social Media?”

Arise Interns Lance and Nick Photo credits: Briana Montalvo and Deborah Mitchell Media Associates

Arise On Screen interns Lance and Nick.
Photo credits: Briana Montalvo and Deborah Mitchell Media Associates

After the show, we all come together and compile a full list of quotes. We decide on the best ones and Debbie reviews and approves them. Then we start to schedule all of our tweets using a site called Hootsuite. Hootsuite allows us to assemble all of our posts on each social media platform. Each post is scheduled for different times throughout the day. Since our show airs on Saturday and Sunday, we post on both days. Once our posts are written, we make sure they all fit within the 140-character limit. When there’s space leftover, we post some of the best photos that Nick took during the taping. Once we are done, we do it all over again for the next weekend!

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Stay Tuned!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Social Media) | Breaking News: Social Media: On The Scene

Lyndsay Christian

September 10, 2014 | Posted in Social Media Management | By

Lyndsay Christian

Lyndsay Christian

By Lyndsay Christian

In the world of social media, everything happens in a lickety split. News travels fast, which means reporters must be on point. In the wake of a newsworthy “live” moment, what should reporters tweet and post to Facebook and Instagram? What type of video is appropriate? Tag the subject? Post a link to an article? Sometimes it’s overwhelming. Whew!

Think of social media as building blocks to the final product (story/interview). Start with one and continue to add layers. Here are five quick tips to tuck into your back pocket that will help you make the best (and smartest!) social media decisions.

 Related Post: Ready4Air (Social) Three Ways to Keep Your Social Media New Year’s Resolutions

  • As soon as the news breaks, tweet it! Twitter is the quickest way to “break” an exclusive or just to let people know you’re on the scene and in the mix. It’s also a smart way to tease your audience and viewers about what’s to come. Use hashtags wisely, not to exceed three. (Ex: @barackobama just landed in #AirForceOne in the middle of #TimesSquare! Talking to @NYPD now for more details. Stay tuned!)
  • Include a photo with your tweet, if you have time to capture one. Visuals are nice additions–especially in the television medium.
  • As you’re gathering details, update your Facebook status with more information. Ex: President Obama just landed in Times Square (in Air Force One!) Our crew is on the scene now and I’m working on interviews. Definitely a first in the history of unique and daring Air Force One landings! (Add photo, if available)
  • Now, you’ve secured an interview while on the scene! Whip out your mobile device and start capturing video of the interview and the scene (or, ask someone to capture 20 seconds of your interview). It’s important to scan the premises for interesting (and appropriate) footage. Be creative! Upload the video to Instagram or Vine. Tag the interviewee and add the location.
  • You’ve tweeted and posted to Facebook and Instagram. What’s next? A  final, collaborative post to tie the bow on the finished product. When you’re sitting at your desk or reviewing sound bites, jot a few notes down on a notepad. Combine all notes and post the final update to Facebook. Add a link to your outlet’s website to drive viewers to watch your complete interview/news story.

Related Post: Ready4Air (Social Media) “Tell Me…How Did You Get into Social Media?” 

Bonus tip: Download HootSuite or an analogous app that allows you post to all social media platforms simultaneously. It does all of the work for you so that you’re not spending time trying to remember passwords and logging on to each individual site.

Happy posting!

Lyndsay Christian

Lyndsay Christian

Lyndsay Christian is the host of KollideTV’s newsmagazine show On the Scene, which premieres in fall 2014. In this blog post, she offers recommendations to television personalities/reporters on effective social media practices to execute while on the scene.

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Thank you, Lyndsay!
You can follow Lyndsay Christian @LynzChristian
Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

 

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Ready4Air (Social Media) “Tell Me…How Did You Get into Social Media?”

Victoria Clark, Content Strategist Consultant

June 18, 2014 | Posted in Social Media Management | By

Social Media

Two of our favorite recurring series here at Ready4Air are “Tell Me…How Did You Get Into Television?” and “Tell Me…How Did You Get Into Social Media?” I enjoy interviewing the participants because I know that every story will be unique since there is no one way to get into either field. The social media space is still brand-spanking new and while it comes as second nature to the younger generation, older folks are trying their hand at it, too.  

When I first discovered the social or digital space after leaving CBS in 2010, I needed help figuring it out. Victoria Clark became my go-to person. For several months, one to two times a week, she tutored me in social media and it was awesome.

Today, Victoria is our profile subject in the latest edition of “Tell Me…How Did You Get Into Social Media?”

Victoria Clark, Content Strategist Consultant

Victoria Clark, Content Strategist Consultant

How Did You Get Into Social Media?

An insatiable curiosity about ideas and people is the reason why I fell in love with social media. I am the person who stays up late to figure out how social media platforms work to help us communicate and  connect with each other in our personal and professional lives. There’s a real joy in discovering a new voice, company, or community, thanks to a willingness to be curious.

What’s your job title today and what are your job responsibilities?

Since 2010, I’ve been a content strategist consultant for people who want to use social media to build their brands, community, or portfolios. Social media marketing and networking can be very overwhelming and chaotic. I transform the chaos into creativity and calm.

Since 2009,  I’ve served as membership and event manager for In Good Company,  a community workspace for women entrepreneurs. It’s fantastic to research and provide networking and professional development opportunities for an engaged, active, entrepreneurial community on a daily basis. I’m also the content coordinator for the company’s Twitter, Facebook, and Google Plus profiles. It is fun and empowering to hear and share the diverse stories of IGC’s members via social media and beyond.

Social media is constantly changing. Tell me what changes you like and changes that you don’t like.

I welcome the many platforms that exist. I’m aware that can lead to analysis paralysis for some, but I enjoy fully experiencing new platforms and then deciding if they are keepers for my social media mix. My favorite question to ask clients is, “How do you know if a platform isn’t for you and your brand if you aren’t willing to play with it?” Play with it before saying no.

What I don’t love is the expectation that being on social media for a week must automatically translate into revenue. Social media is not a medium where a person or brand can just show up and hope to have impact. Social media, as in life, thrives on engagement, connection, push back. When a person or brand showcases an authentic, passionate, insightful voice, there is a path to building an awesome social media presence and, yes, revenue.

Related Post: Ready4Air (Social) Three Ways to Keep Your Social Media New Year’s Resolutions

How many social media platforms are you on, what’s your favorite and why?

I’m currently on five – Linkedin, Tumblr, WordPress, Twitter, Google Plus and I love them all!  But my favorite is Twitter because it allows me to efficiently gain knowledge and value from so many communities.

Most people think social media is overwhelming and time consuming. What two words would you use to describe the social media industry and why?

Empowering and connected. I select those two words because I find that once people choose to take the time to cut through the clutter and noise, they can find that social media has the ability to enhance their life on their terms.

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If you could go back and say anything to yourself when you first got into social media what would it be?

That it’s okay to do social media sabbaticals.

What’s the most important thing you’ve learned during your years in social media?

I’ve learned to not let feelings of being overwhelmed and fear dictate my choices when it comes to social media. I try to play and learn from each platform to best determine what works and what doesn’t.

Related Post: Ready4Air: Tips For Surviving The World Of TV and Social Media

What are your top three tips for surviving in social media?

  • Be open to trying new platforms, even if your first thought is, “ugh, not another one!”

  • Be super-creative about pairing content to platforms–content that pops and connects on Facebook may not work on Google Plus or Twitter. Take the opportunity to find out why and have fun with it.

  • Show gratitude to influencers, voices, people that you read and enjoy. Whether it’s a tweet, a dedicated blog post or a handwritten note, people do want feedback and welcome the acknowledgement that their voice is breaking through the clutter with authenticity and clarity.

How and when do you unplug from social media?

Once a year, I go dark on my personal social media accounts for a month or so. It’s challenging but necessary to step away so my ideas and content remain fresh, vibrant, and engaging.

If you had to give up two social media platforms which ones could you live without?

Facebook. Yes, I’m cheating by only naming one.

What is one piece of advice you want to pass along to someone else who is considering entering the world of social media today?

Take the time the discover the platform that allows your voice and/or brand to break through the noise and have fun with it.

Coming Up: Ready4Air (TV) | (Galyn Fergerson) The “Real” In Reality TV: A Former Guest Tells All

VC
Victoria Clark is a content strategist for people, events, and brands. You can follow her at Victoria Clark Says….  and on Twitter at@vclark2012.  ,
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air The Week Ahead| YouTube On TV |A Doc On Bloggers | Working Behind The TV Curtain

Photo Courtesy of Deborah Mitchell

April 14, 2014 | Posted in Social Media Management, Social TV, TV Production | By

 

Over the weekend as I was watching the premiere of the final season of “Mad Men” I noticed something different during the commercials.  YouTube ads were everywhere. First an ad with Michelle Phan, who has millions clicking in for her makeup tutorials and then  an ad with food channel star Rosanna Pansino was next.  Turns out Google has launched a massive ad campaign, including TV commercials, billboards , print media and online ads as a way to make YouTube content more appealing to advertisers. The goal is to get more lucrative advertising deals signed.

According to Time.com last week, “Businesses can now easily buy ads against the top 5 percent of YouTube content across various verticals, as measured by views, watch time and shares across social media. Starting in May, brands will be able to use data gathered by Nielsen to buy ad time against specific audience demographics, as is common with TV ad buys. Google has long tried to convince advertisers to trust their own audience data but demand for metrics from a third-party led to the new Nielsen integration.”

Related post: Ready4Air: Meredith Vieira Takes On A New Channel And Challenge In The Digital World

Keep a look out. More ads with YouTube stars will come out later this year.

Image 15

In another TV moment, I was watching, “CBS This Morning”, a segment on stuntmen and women over the weekend and the final lines of the piece could have easily been describing the work of producers and all the people behind the television scenes. The lines went like this:

“They crash, they burn, they fall, they get back up — all in a day’s work, and yet most of us don’t even know their names.”

Most likely, a viewing audience ,unless they are friends and family, does not  know the producer’s name of a show they are watching. The show talent is the recognizable face.  As a producer hopefully producing good work will be enough for you because public recognition is rare. Like stuntmen and women, the work is grueling  and the actor gets the attention.  But producers and stunt men and women know the final production will live on in the archives and now even socially on YouTube.

Lyndsay Christian, Public Relations Executive

Lyndsay Christian, Public Relations Executive

Moving on…public relations executive and television personality Lyndsay Christian is back again. This week Ready4Air asked her to put on her television personality hat to give us a few tips on, “Mastering The Art Of Conducting A Live Or Taped TV Interview.” One of the challenges of doing any interview is the  interviewer’s ability to recap information while advancing the story in a limited amount of time. How do you write and ask the questions to get the best answers to tell the story?

Related post:  Gimme the Mic: Speaking with Authority

Stay tuned as Lyndsay tells us how it’s done.

And finally, as the Executive Producer of the new movie review show “Arise On Screen”, I am always on the lookout for all things movie, both in front of the camera and behind it. So, when I saw a Facebook posting of  the new trailer for the upcoming documentary “American Blogger” my curiosity was peaked.

Filmmaker Christopher Wiegand has put together a film where he travels across the US in an airstream trailer and tells the stories of bloggers. The unfinished film has already come under attack for its lack of diversity and narrow portrayal of bloggers. The bloggers featured in the trailer are young, white and blonde, and financially comfortable. Wiegand defends his subjects by saying that he interviewed women who know his wife, a blogger and who agreed to talk to him.

I left a message to interview Christopher Wiegand for Ready4ir and Arise On Screen and I am hoping to hear from him this week. I would love any bloggers to take a look and leave a comment and tell us whether or not the documentary or the title offends you.

In the meantime, I hope Christopher calls me back.

Stay tuned…

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Coming Up: New Music Series

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air (Brands & Bloggers) | Dear Brands- Bloggers Want You To Know

Photo Courtesy of Debbie Mitchell

March 6, 2014 | Posted in Brands and Bloggers Connect, Social Media Management, Social TV | By

Photo Courtesy of Debbie Mitchell

Photo Courtesy of Debbie Mitchell

 

Dear Brands:

First, we want to tell you that WE LOVE YOU! As you know there is nothing more amazing than a loyal customer and this letter is written from a place of love.

At Deborah Mitchell Media Associates (DMMA) we want to give you the best our bloggers have to offer. In order to do that, we are asking you to be mindful of the time that it takes to execute your campaign and that by giving us and our bloggers advanced notice you will get the best planning and execution for your social outreach.

Unfortunately, in the past six months I’ve been put in situations by brands where I’ve been asked to produce information and numbers faster than you can say go. Brands have contacted DMMA and asked us to gather information within a few hours notice. Now, I can present numbers for bloggers’ social media kits, impressions and audience reach within a few hours (with a fast, reliable team), but is this information the best that my team can produce with little or no advance notice? No it is not.

Related Post: Ready4Air (B&B) Toy Brands and Bloggers: Making the Connection

Last November right before the holidays a major brand contacted me about working on a campaign for January 2014. The client had a profile of the bloggers they wanted for the campaign and contacted me to coordinate the outreach.  As you know, the holidays are the busiest time of the year for most people but for bloggers it’s amped up a notch since they are usually attending multiple events or finishing up sponsored holiday campaigns. In other words, a bloggers calendar is pretty booked.

Nonetheless I found some amazing bloggers who were ready to participate and spread the word with other bloggers in their network and other support groups. I know that bloggers love to learn from each other, build relationships and help each other and sharing opportunities is also a part of it.

Related Post: Ready4Air Brands & Bloggers|Choosing the Right Bloggers for Campaigns

My team worked feverishly to get the information together, submit it and then we waited, and waited and waited. Once the new year came and the holidays were over I reached out to the brand only to be told that they put the campaign on hold while they considered ways to expand their vision. Regrettably, I had to reach out to the bloggers who were ready to participate and give them the update.

I’ve heard complaints from bloggers who are frustrated and tired and tired of getting poor campaign leaders and brands not taking the lead in their outreach needs, changing  deadlines and not providing sufficient information.  In most instances brands are still trying to understand blogger outreach and how to effectively use bloggers and their incredible influence.  

In some cases a blogger will walk away from a campaign frustrated because brands or PR agencies do not understand the concept of social media outreach.

I had a similar incident happen again recently when a potential client called asking for top line numbers and estimates as soon as possible.  I could have given the brand generic top line numbers but my campaign would not have risen to the top. I knew it could be good, really good.

As a veteran producer, I always want to give the extra nugget of information.  I, of all people, understand the importance of a deadline. For me, missing one is the kiss of death, no matter what the medium. So, please give us as much advanced notice as possible in order for us to meet your deadline and share with you the best that our team has to offer.

Regards,

Deborah J. Mitchell

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Coming up: Tips on your first TV appearance

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

 

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Ready4Air Year End In Review | Producing At Mercedes-Benz Fashion Week | Launching A Social TV Show | Revisiting My Aha! Moment

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December 30, 2013 | Posted in Brands and Bloggers Connect, Lifestyle Lineup (Food,Fashion,Travel,Books), Live Event Production Notes, Social Media Management, Social TV, TV Production | By

Photo Courtesy of Hamilton International

Photo Courtesy of Hamilton International

Boy, what a difference a year makes!  This time last year I was in a very different place professionally, I was celebrating the start of a new business I co-founded and excited about all 2013 would have to offer. Things took a dramatic turn and it was evident the business collaboration wasn’t going to work out as planned.  I decided to re-set my professional GPS and emerge myself into my company: Deborah Mitchell Media Associates.

And you know what? It was the perfect move.

New York City Mercedes-Benz Fashion Week 2013

New York City Mercedes-Benz Fashion Week 2013

The year has been filled with lots of new business highlights, starting with my role as a live event producer at the New York City Mercedes Benz-Fashion Week in February. Decoded Fashion brought me on board to coordinate and produce the finale event for their first ever Hackathon (a fashion and technology event).  Originally, Fashion Week debuted at Lincoln Center in September 2010 and I realized I had not been back there since my days at CBS News.  Refreshed and rejuvenated, I was back among the fashionista’s.

Related Post:- Going “Live” At New York City Mercedes=Benz Fashion Week

The Council of Fashion Designers of America (CFDA) partnered with Conde Nast and Decoded Fashion to produce the Fashion Hackathon which served as a platform for fashion leaders and tech experts to share ideas and create an app that will take the fashion industry to the next level using technology.

As a producer for the Hackathon finale, I had to keep the 4 1/2 hour live show running on time, greet, meet and prepare the VIP judges, speakers and team finalists and make sure everyone entered the stage on time with all their information ready.  This gig was a perfect fit for my two worlds: television and social media. It was amazing!

Our Take on Arise TV,  Host Christina Brown Photo Credit: Debbie Mitchell

Our Take on Arise TV, Host Christina Brown
Photo Credit: Debbie Mitchell

In May, I received a call from start-up network Arise TV.  They wanted me to come in as Executive Producer to launch,“Our Take,” a women’s daily talk show with a social TV component. The executives in charge knew the social media angle was a perfect  way to lure me back into the world of television full-time.  The show featured intriguing guests, domestically and internationally. We implemented Twitter, Facebook, and SKYPE to keep the show socially interactive with our audience.

We were working on a tight deadline to get the show up and running and our staff was up to the task as we launched “Our Take” in record time.

Related Post: Online Viewing: “Our Take” On Arise TV Debuts On Monday

The program’s host, Christina Brown, was the ultimate talent and made every show sparkle with wit and information. We found great opportunities to invite bloggers to be a part of the show. In the states, we were only available online and the online community was a very vital part of the process.  Thank you to all the bloggers who shared their time and audiences with us.

Unfortunately, six weeks into production we were put on hiatus with high hopes of returning. Sadly, it didn’t happen. While the time was short it was emphatically sweet.

Related Post: TV Is A Gamble : Coming To Terms When Your Show Gets Canceled

Debbie Mitchell and Maria Bailey  at  2013 SheStreams conference

Debbie Mitchell and Maria Bailey at 2013 SheStreams conference

While I was busy in the studio, the DMMA team was working behind-the-scenes answering brand or blogger needs and concerns.      Speaking of  brands, they continue to reach out and want to connect with the online community.

Shame on me, I have only had time to attend one blogger conference this year.  It was an important one for me. I attended the SheStreams conference held in New York City and it was a time to reflect as this conference is where it all began for me. It was my social media “Aha!” moment back in 2011.  At this year’s one-day conference, I was able to reconnect with fellow bloggers and met a few new bloggers along the way whom I am looking forward to collaborating with in the New Year.

Related Post: The 2013 SheStreams Blogger Conference: Going Back To Where It All Began

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

And finally, I interviewed one of my favorite journalist and television personalities, Meredith Vieira at the launch of her “LIVES with Meredith” YouTube channel in October. Vieira is preparing to launch her own syndicated talk show in 2014 and I am excited to watch. During my interview, we had a good laugh when  I asked her:

A year from now you will launch your own talk show. You’ve always been a part of an ensemble cast.  What are you thinking about as you plan to go solo?

Her immediate response- “You wanna join me?”  LOL!    

You can read the rest of the interview below.

Related Post: Meredith Vieira Takes On A New Channel and Challenge In The Digital World

Whew! Those were a few highlights of 2013.  The valleys were more enlightening than note worthy memorable. Let’s just say I learned a few valuable lessons about business.

As I prepare to exit 2013, I’m super excited to take my experiences into 2014.

Happy New Year To All!

Tomorrow- My Best And Worst Business Moves As An Entrepreneur in 2013

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air: Tips For Surviving The World Of TV And Social Media

Social Media Logo

October 8, 2013 | Posted in Social Media Management, Social TV | By

Television Series.1

As we all may know by now, getting a job–any job these days–isn’t easy. Television and social media are no exception. Once you get the job, do it well, strive, and figure out how to survive in the industry. This summer, a few friends and colleagues shared their professional journey through the television and social media industry. Each person  left us with a few important tips on how to stay alive and survive on the job. This morning, we take another look at those important words of advice. Get ready to take notes!

Television professionals share their top survival tips for the industry.

Framed JoelGrullon

Joel Grullon – Freelance Audio Engineer 

  • Stay relevant
  • Think ahead
  • Address your weaknesses and get better

Roger Lee

Roger Lee – Producer, Good Morning America
  • Network
  • Keep up to date on all the latest technology
  • Don’t get involved in office politics
Lyndsay Christian Headshot

Lyndsay Christian – Former News Reporter, Freelance On-Air Talent, and PR Maven 

  • Immerse yourself in the news and current events. Read national newspapers: The New York Times, The Wall Street Journal, and USA Today. Log on to The Huffington Post and watch CNN.

  • Watch playback of your work, critique yourself, and practice. This habit will help you become more confident in delivery.

  • Build a vast network of contacts across all industries–local government, sports, PR, entertainment, etc. You never know when you’ll need to call a contact for an interview. You can successfully accomplish this via social media, too.
  • Develop a ridiculous Rolodex. Old school, yes, but you get the idea. It’s not what you know, but who you know!
Framed Social Media Logo

Social Media Professionals share their top tips for surviving social media.

Framed Jessica Williams
Jessica Williams – Web Editor
  • Spell check
  • Fact check
  • Self-check

Sometimes you have to check yourself and ask if your followers really care if you’re constantly ranting and not projecting positive things. The fact of the matter is most people go on social media to escape their day-to-day drama and seek entertainment. No one wants to scroll through their feed and see misery.

Framed Judith Owingar-2
Judith Owigar – President of Akirachix Association (tech empowerment group for women)
  • Be relevant to yourself and your environment.
  • Be real. Don’t strive to impress the audience of readers or listeners.
  • Don’t be involved in trash talk that destroys another individual.
Framed Headshot of Suncera Johnson

Suncera Johnson – CEO amass digital

  • Be authentic. If you say you do social media, I am expecting to see it in your timeline and I want to see some results. I don’t have to know your name, but I should be able to find your most notable work and some measure of your reach.
  • Practice reciprocity. Don’t ask people to support you if you aren’t willing to support them. If you are like-minded and share similar interests, people are more likely to support your campaigns. If you are relying solely on your family and friends to get out the word about your brand on social media, you have a lot of work to do in finding and developing your audience.
  • Be sociable. Nobody wants to see constant promotion of your product, no matter how good it is, any more than you want to be spammed constantly with their product. Again, know who your audience is and communicate with them without promoting all the time.
  • One of the main things that people should know about social media is that it is designed primarily for people to engage with one another. In my opinion, someone who has an audience of 300 and is actively engaged with the audience is far more effective than someone who has amassed an audience of 3 million and does nothing more than speak TO them, instead of speaking WITH them.

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What words of advice would you give about surviving in your industry?

Photo Credit: Max Shuppert

Photo Credit: Max Shuppert

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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The Week Ahead | More Voice-over Magic | Surviving The World of TV And Social Media

http://www.dreamstime.com/-image17270888

October 7, 2013 | Posted in Brands and Bloggers Connect, Social Media Management, Social TV, TV Production | By

Framed bookcasethemelogo1

This week at Ready4Air we continue to watch as the fall television season continues to premiere. It’s too soon to tell what the breakout hit shows will be, but just know we are waiting for each and every episode including our own Book Case TV.  The show is still in reruns for now. You can watch episodes when you tune in to NYC Life Channel 25 at 9:30PM EST.

Marla Kirban Voice-overs

Marla Kirban Voice-overs

In the meantime,  we continue our  series “Gimme the Mic” with New York voice-over coach Marla Kirban.  Marla Kirban was my voice-over coach over a decade ago when I planned to pursue a career in the Voice-over industry.  People have  told me that I have a nice voice and I spent a couple of years doing the Voice-over narration announcements for tickets to  talk show “The Geraldo Rivera Show.” I thought that  bit of experience was enough to launch a career in the Voice-over industry so I sought out Marla’s help.  She showed me otherwise and taught me a thing or two about capturing the “right voice.”  She will share those voice-over tips this week.

Oh, and let me thank TV personality Lyndsay Christian for my series name, “Gimme The Mic,” and her tips last week on capturing the “reporter voice.”

RELATED POSTS – Gimme The Mic: Speaking With Authority

http://www.dreamstime.com/-image17270888

This summer several professionals in the television and social media field shared their personal careers achievements in my series “Tell Me…How Did You Get Into Television?” Thanks to my colleagues and friends who participated!  This week we will take another look at their tips for  ways to survive in the very competitive and fast-growing fields.

 

Carol Story, Former news and talk show producer Photo Credit: Jude Milner

Carol Story, Former News and Talk Show Producer
Photo Credit: Jude Milner

Last week I turned to a few “old school” producers to ask them about their years booking show guests without having the benefits of using social media.  We reminisced and figured out that all those years of producing without new social media tools made us into pretty good detectives. LOL!  While digging for guests the old school way we would hit on a few gem stories in process.  We’ll read about  how one random call turned into a timely, daytime news story.

Lora Wiley-Lennartz- Veteran Talk Show Producer

Lora Wiley-Lennartz, Veteran Talk Show Producer

 

RELATED POSTS | What No Social Media? – Booking Guests “Old School” Style

Finally remember to watch a few rerun episodes of Book Case TV. Check out episode #306 titled Second Thrill Around. The hour features writers Michael Connelly @ConnellyBooks (“The Gods of Guilt”), Joseph Finder @JoeFinder (“Paranoia”), Michael Palmer @OatesPalmer (“Political Suicide”), and John Lescroart @JohnLescroat (“The Ophelia Cut”).

The Pick of the Week includes Allan L. Lee “Sandstorm;” A.S.A Harrison, “The Silent Wife;” Lyndsay Faye @LyndsayFaye, “Seven for a Secret;” and Walter Walker, “Crime of Privilege.”

Missed a previous episode? Catch up on past shows and season one and two by clicking here.

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Photo Credit: Max Shuppert

Photo Credit: Max Shuppert

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Tell Me…How Did You Get Into Social Media?

August 21, 2013 | Posted in Social Media Management, Social TV | By

         Courtesy of FreeDigitalPhotos.net

I can’t believe we are already several weeks into the month of August and summer will be over before we know it. As a result, I plan to make the best of the few weeks that we have left. This morning’s summer series installment of “Tell Me…How Did You Get Into Social Media?” is a guest post courtesy of Jessica Williams. I recently met Jessica at the Blogging While Brown Conference, a bloggers’ conference held in New York City this year, and was delighted to meet someone else who is successfully using her social media skills in the television industry.   In my opinion, Jessica Williams has the best of both worlds.
 
By Jessica Williams

How Did You Get Into Social Media?

I’ve been using social media for over a decade, since AOL introduced “AIM” or “Instant Messenger.” In my opinion, that was the beginning for many of us who utilize it today. I started out using it for leisure and keeping in touch with family and friends. Once I realized that there may be a possibility of being able to get in touch with individuals who were working in the field of television and I could utilize this medium to get to them all sorts of light bulbs went off.

What’s your job title today and what are your job responsibilities?

I’m currently the Web Editor for a national/syndicated talk show that films in NYC. My responsibilities include coming up with strategies to keep our viewers engaged even when the show isn’t on the air. In addition to editing content daily that pertains to the topics and guests that appeared on our show. I also film and edit behind the scenes footage to share with our audience. I truly love everything about my role because everyday I have the opportunity to learn, grow, and bring entertainment to the masses.

Social Media is constantly changing. Tell me what changes you like and changes that you don’t like.

I honestly love the fact that social media is constantly changing! We live in a world where so many of us suffer from “instant gratification” which results in us getting bored quickly, so the fact that social media is always changing gives the user the opportunity to stay on their toes.

However, on the other hand, as a person working behind the scenes because it’s constantly changing it doesn’t always give us the opportunity to bring every idea to the forefront because “just that quick” we may need to jump to the next concept to keep the user interested.

So I guess you can say I have a love/hate for social media constantly changing because as a user it’s awesome to experience new things as they happen, but as a person who has to deliver a new method after working really hard to bring you the best of what quickly can become the “old” method it can be disappointing.

How many social media platforms are you on, what’s your favorite and why?

I’m on too many social media platforms! (If that’s even possible LOL) My favorite would have to be Twitter! I love how during primetime shows it can bring me together with people from all over by following certain hashtags. This gives me the opportunity to start and join so many conversations and share so many ideas.

Also, did I mention it’s how I got my foot in the door to the television industry! I sent a tweet to the EVP of Twentieth Television and he tweeted me back and let’s just say the rest is history!

Most people think social media is overwhelming and time consuming.  What two words would you use to describe the social media industry and why?

GREAT OPPORTUNITIES! There are so many great opportunities that are literally at your fingertips. As I mentioned before I got a job across the country in LA by sending a tweet to someone who I never met before. Just because someone has thousands to millions of followers DON’T I repeat DON’T  be intimidated! If not them, trust someone is going through their mentions and if you can impress someone in 140 characters or less you’re as good as gold in my book!

If you could go back and say anything to yourself when you first got into social media what would it be?

Always put your best foot forward, you never know who’s watching!

What’s the most important thing you’ve learned during your years in social media?

Think before you engage in any topic of discussion. Do you really want to forever be associated with something, that in the end, had no meaning whatsoever or perhaps didn’t show you in the best light?

What are your top three tips for surviving in social media?

My three tips would be: Spell Check, Fact Check and Self Check! Sometimes you have to “check yourself” and say, “do my followers really care if I’m constantly ranting and not projecting positive things?” The fact of the matter is most people go on social media to escape their day-to-day drama and seek entertainment, no one wants to scroll through their feed and see misery!

How and when do you unplug from social media?

I make it a point to unplug from social media every weekend! I may update my Instagram feed if I’m doing something really fun but other than that, I like to live presently in the moment!

If you had to give up two social media platforms which ones could you live without?

I could easily live without Facebook and dare I say Pinterest!

What is one piece of advice you want to pass along to someone else who is considering entering the world of social media today?

I would refer them to my three tips on surviving social media and also tell them the same way you should think before you speak, you should think before you post.
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To connect with Jessica socially link up with her on LinkedIn and follow her on Twitter

Thanks Jessica!

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in “Book Case TV”, Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com

 

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Online Viewing: “Our Take” On Arise TV Debuts On Monday

June 15, 2013 | Posted in Social Media Management, Social TV, TV Production | By

"Our Take", Arise TV Host Christina Brown   Photo Credit: Robb Garvey

“Our Take”, Arise TV Host Christina Brown Photo Credit: Robb Garvey

With two days until the launch of “Our Take” on Arise TV, I’m spending my weekend tying up a few loose ends which includes reviewing the show rundown and research, meeting with host Christina Brown and hitting Ikea just one more time.  LOL!

We had an extra week to fine tune the show before we go on the air and last night was our rehearsal in the studio.

"Our Take", Arise TV Host Christina Brown with Beatrix Parash  Photo Credit: Robb Garvey

“Our Take”, Arise TV Host Christina Brown with Beatrix Parash Photo Credit: Robb Garvey

Show Director Jack Niesi worked with the crew to block the set in the right space to get the proper lighting and camera angles. When you’re watching television it’s hard to tell just how small a studio space actually is, so you would be surprised at the actual size of many studios.  It takes careful maneuvering by the director to get just the right shots.

Our rehearsal went smoothly, the IKEA chairs look great, the rug and coffee table which took days to find fit in place perfectly and host Christina Brown was ready to roll. I caught her feeling right at home chatting with Beatrix Parash, show Broadcast Line Producer.  We worked late into the night and it was the perfect way to end the week before our Monday debut.

There’s no doubt that last week flew by and we were busy. We want to keep you in the loop behind-the-scenes so here are a few photos that highlight our hectic five days of planning, meeting and gearing up for the launch and weeks ahead.

Yes, we are keeping it social too.

Photo Credit: Debbie Mitchell and Robb Garvey

Photo Credit: Debbie Mitchell and Robb Garvey

Photo Credit: Robb Garvey

Photo Credit: Robb Garvey

Remember you’ll find us on Monday at 1pm EST online at www.Arise.tv.  If you have a chance, follow and tweet us @OurTakeAriseTV/ @SocialTVDeb and make sure to follow us during the show at #OURTAKEARISE.

Looking forward to seeing you online!

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Foodie Friday: Is Moving On My Social Media Anniversary

September 21, 2012 | Posted in Brands and Bloggers Connect, Culinary Cues, Social Media Management, Social TV | By

Photo courtesy Debbie Mitchell

Photo courtesy Debbie Mitchell

It’s been an amazing nine months since I started Ready4Air.  Before I created it, seasoned bloggers told me to write something, anything, because if I was going to be in social media, it would help if I had a blog.   So when I finally created a blog, I decided to write about the experience and lessons I learned during my 25 years in the television industry and about my other love – food.

Alas! Foodie Friday was born and my social media reinvention was in full gear.

Today’s Foodie Friday is also the start of my social media anniversary weekend.  September 23-24 is the one year anniversary of my attending SheStreams, my first ever blogger conference. The experience was my aha moment. A moment where I saw there was a place for me and my veteran television skills in this new world of social media.  My attending the SheStreams weekend was special because it turns out there was a great, smart, encouraging and supportive group, including veteran bloggers, my former CBS News Early Show anchor Rene Syler (@goodenufmother) Kim Vickers Grenon (@mommycosm) Fiona Preston Bryan (@banteringblonde) and Susan Pazera (@MacKidSuze).

Ina and Debbie on vacation in Italy Photo courtesy Joan Massel Soncini

Ina and Debbie on vacation in Italy
Photo courtesy Joan Massel Soncini

After the conference my support extended far and wide.  I have to give a big hug and SPECIAL THANKS to my friend Ina Bechhoefer, who I call my secret weapon, for all her business and technology/computer expertise. A successful business woman in her own right, Ina asked me all the “right” questions when it came to my creating a business, building a website and everything Apple related- all this on the phone or by SKYPE. Love you Ina!

By January 2012 I was ready to give blogging a shot and food blogger Lora Wiley-Lennartz (@ofamadhausfrau) spent several  hours one day helping me build Ready4Air.  Just know this- keeping a blog is a major commitment!

Fast forward to May 2012- I co-founded The Blogger Connection (TBC) (@BlogRConnection), a social media/ blogger outreach group.   This is where I thank my Aunt Joyce, a former Executive Assistant, for being my “second set of eyes” and proofing my posts to correct most of my mistakes.  Forgive the few that might slip through every now and then.

Me, Ted Rubin, Rene Syler at Blogalicious Conference 2011

Me, Ted Rubin, Rene Syler at Blogalicious Conference 2011

This past spring Rene said she had learned a few things about me “I’ve seen her tenacity up close. That’s truly one of the things I admire most in people. Debbie and I worked with a lot of people back at the old shop, who have since lost jobs. Some are waiting, some are working, some are making waves. I would put Debbie in that last group. She’s not really waiting for opportunities to come to her; she is busy kicking the door down, which is what you need to do to be successful.”

Photo courtesy Debbie Mitchell

Photo courtesy Debbie Mitchell

Thanks to everyone for reading my posts and all my guests who shared their food adventures on Ready4Air.
This weekend, The Blogger Connection has been invited to speak in Boston at the blogger’s Springboard Conference.  I will be headlining a session on media training. Kim (@Mommycosm) and food blogger Melanie Feehan( @MelanieMiddle1) will be in Boston too. I can’t wait to see you ladies.

I definitely feel a celebration on the horizon where I will raise a glass to say thanks to everybody for an incredible year!

Whether you are at home or out, take some time to celebrate the first weekend of fall and please stay tuned for the next Foodie Friday in its new home starting in October 2012.

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Framed Debbie In Control Room
TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

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