Ready4Air (TV) | Putting Your Best “Face” Forward : Maximizing Talent Appearances

Photos: Courtesy of Lyndsay Christian

October 21, 2014 | Posted in Live Event Production Notes, TV Production | By

 

Photos: Courtesy of Lyndsay Christian

Photos: Courtesy of Lyndsay Christian

Serving as television talent for a network is a major responsibility. You’re considered “the face” of the network at public events. It’s important to be on point. There are several factors you must consider and execute to maximize the experience for you and for the company you are representing. It’s a win-win situation, so make the best of it! Here’s how:

Related Post: Ready4Air (TV) | A TV Host Breaks Down His Show Prep And Performance

  1. Memorize the company’s “M”–its mission, mantra, or message. When you’re at an event, it’s important to know the brand so that you can eloquently market it to others.
  2. Always be on point. Hair, wardrobe, makeup–all things head-to-toe must be sharp. You are the face of the brand and a spokesperson. Many will associate your image with the brand. You will likely be photographed with viewers or stakeholders in the company.
  3. Smile! It’s simple, yet so effective. People are watching you from each angle. They are observing you up close and personal. Be warm, engaging, and authentic in your approach.
  4. Activate your savvy social media skills. When you’re engaging with viewers, snap photos with them and post them to your social media channel. Encourage a retweet or repost. You’ll gain a new follower and so will the network!
  5. Be flexible. Whether you’re at a gala or parade, you’ll likely be pulled in many directions. Be friendly and available to accept whatever task you’re given. Interviewing guests, signing autographs, making introductions–juggle all gracefully.
  6. Work the room/event. Network. Meet people. This will help your personal brand.
  7. Most importantly, have fun! There’s nothing like engaging with the community and impacting lives via your talent and skills.

Related Post: Ready4Air (Social) |Public Relations 101:Choosing A PR Firm For Your Business

Photos: Courtesy of Lyndsay Christian

Photos: Courtesy of Lyndsay Christian

Lyndsay Christian (@LynzChristian) is the host and producer of On the Scene, a weekly entertainment newsmagazine show…only on @KollideTV.

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Stay Tuned!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air The Week Ahead | Creating Your Third Act | TV Talent Putting Your Best Face Forward | A Brand’s Buggy Situation

Essence Magazine, November 2014
Photo Credit: Nay Ayache and Deborah Mitchell Media Associates

October 20, 2014 | Posted in Brands and Bloggers Connect, Film, Live Event Production Notes, TV Production | By

 

Essence Magazine, November 2014 Photo Credit: Nay Ayache and Deborah Mitchell Media Associates

Essence magazine, November 2014
Photo Credit: Nay Ayache and Deborah Mitchell Media Associates

Happy Monday, all!

First off, I want to thank Elaine Brown for writing a great piece, entitled “The 3rd Act” (page 118) for the November issue of ‪#‎EssenceMagazine‬. The article follows four women, including me, who were pushed into or chose their professional Third Act. We all have different stories and each of us share a lesson learned through our experiences. Elaine ends the piece with an age-related guide on how to manage your career path through the years. Well done, Elaine! You can see a link to the article at the end of this post.

It’s a sure bet that whether you are starting a new business, network, or television show, there are bound to be bumps in the road. In a startup, there are so many unpredictable variables that juggling them all can become a little mind numbing and stressful, to say the least. As a business person, producer, or employee, your job is to figure out how to handle it all. If you have control of the situation then figure out how to fix it. If the situation is out of your control, you must decide the best option in order to get to your desired goal. While thinking about your professional options, try to remove all emotion, focus on the big picture, write down the pros and cons, and talk to a trusted advisor or friend before making your final decision. In the end, whatever you do is a personal decision.

Success is liking yourself, liking what you do, and liking how you do it. ~ Maya Angelou

If you don’t value your time, neither will others. Stop giving away your time and talents. Value what you know and start charging for it. ~ Kim Garst

Related Post: Ready4Air (TV) |Yes, I’m Networking! TV Jobs Are Really Hard To Find

Lyndsay Christian , Host and Producer of On the Scene Photos: Courtesy of Lyndsay Christian

Lyndsay Christian, host and producer of On the Scene.
Photo: Courtesy of Lyndsay Christian

When you are the talent for a network, everything you do is scrutinized on and off the job. When appearing in public for events, you are the face of the network. Ever wonder about the talent dos and don’ts when appearing at these events? What is the best way to maximize the experience for yourself and the brand?

This week in Ready4Air (TV), guest contributor Lyndsay Christian is back. The new host and producer of On the Scene, a weekly entertainment newsmagazine show on @KollideTV will fill us in on how talent can put their best faces forward at public events.

Related Post: When You Are On-Air Criticism Comes With The Job (VIDEO)

 

Film critic Jackson Murphy of Lights-Camera-Jackson. Photo Credit: Jackson Murphy

Film critic Jackson Murphy of Lights-Camera-Jackson.
Photo Credit: Jackson Murphy

Have you noticed the latest trend in movie trailers? If you think they’re too long, give away too much, and that there are too many of them, you’re right! But that’s just the beginning.

This week in Ready4Air (Film) teen film critic Jackson Murphy puts a spotlight on the latest trends in movie trailers.

Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

And finally, in this week’s Ready4Air (Brands and Bloggers) we gear up for Halloween. While traveling, the last thing we want to see in a hotel room is any kind of creepy-crawly creature sharing our space. What would you do if you came face-to-face with a surprise guest? How should brands handle the situation if a customer contacts them with a bug problem?

By the way, to read more about my career 3rd Act and how to get ready for yours check out the full November essence magazine story here.

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Coming Up: How to Maximize Talent Appearances
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

 

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#TBT Ready4Air (Live Events Production)| Fashion Week: Two Years Later

DSC00359

September 4, 2014 | Posted in Live Event Production Notes | By

It’s been two years since the Fashion Week runways left the tents of Bryant Park for their latest home Lincoln Center.

I covered the last Fashion Week shows under the tents for CBS News “The Early Show” in a snowy February 2010 with style maven Mary Alice Stephenson (@MaryAliceStyle) who found the most stylish fashionista’s ready to bring lots of attitude to the party.

Call me crazy but I still miss the chaos, huddled masses of designers, celebrities, models and reporters mixed together under one makeshift roof for a weeklong celebration of fashion.

After a two year Fashion Week hiatus I didn’t know what to expect when I ventured out last Friday night to LuLu’s Style Studio at New York Fashion Week.  The pop up store event was in a space on Mulberry Street, the night was unseasonably warm and the blogger fashionista’s did not disappoint.

Colors were bright, fur was flying and the ladies weren’t afraid to mix a little leather with polka dots (look closely at the stockings above) and one daring lady even wore stripes from head to toe.

I wasn’t surprised to see leopard print is still trending. I had on my leopard boots and decided to count who else was wearing the bold animal print.  As a handbag it worked with a plaid cape, a leather jacket made a leopard dress edgy.
While a cute pair of leopard booties was the ultimate accent piece, an oversized clutch could hold more than expected.  I caught up to these three ladies and got them on camera but trust me there were others roaming around the room.

Stepping out to the event was a good idea.  In the past I always found these  FW fashionistas great candidates to be television style experts.  Style was alive and well in this downtown pop up store.

But I must admit a part of me still missed those . What about you? Drop a line about this year’s Fashion Week.  The 2012 Mercedes-Benz Fashion Week ends on Thursday February 16th.

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Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

 

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Ready4Air (TV/Film) | Jockeying For A Shot: When The Press Is Covering The Red Carpet

Mike Sargent with George Lucas

July 16, 2014 | Posted in Live Event Production Notes | By

25th Anniversary Celebration Spike Lee's "Do The Right Thing." Photo Credit: Debbie Mitchell

25th anniversary celebration of Spike Lee’s Do The Right Thing
Photo Credit: Debbie Mitchell

Celebrities walking the red carpet during awards season and for movie premieres has become a show unto itself. The stars, the fashion, and the chaos! With the paparazzi and media eager to get the perfect shot or soundbite from a celebrity, covering the red carpet can be a bit challenging at times. A few weekends ago, I attended the 25th anniversary celebration of Spike Lee’s film Do The Right Thing and had a chance to catch up with the cast on the red carpet as they arrived for the screening and experienced the chaos for myself.

Bill Nunn played "Radio Raheem" in "Do The Right Thing" walks the red carpet Photo Credit: Debbie Mitchell

Bill Nunn, who played “Radio Raheem” in Do The Right Thing, walks the red carpet.
Photo Credit: Debbie Mitchell

I didn’t have a camera crew with me but was able to get a couple of photos. Unfortunately, I didn’t walk away with an interview. Bummer!

Since covering the red carpet isn’t my usual beat, I decided to ask Arise On Screen host and veteran film critic Mike Sargent about  his years catching up with the stars as they walk the carpet.

Mike, tell me about a couple of your favorite red carpet events that you have covered during your career.

My first favorite red carpet experience was the one for the final release of the Harry Potter films on DVD. It was one of my favorites because Warner Brothers flew us to Florida and put us up in a five-star hotel. And the red carpet was inside the Harry Potter theme park, which they opened for press only that evening. The whole evening was, to say the least, magical. The entrance to the park is an exact replica of Diagon Alley, the wizarding alley and shopping area supposedly located in London, England, featured in the Harry Potter films.

It was great to interview the cast and actors who have played major to minor and recurring characters over the course of the series of films. It made me, in many ways, feel like a kid again walking through the park doing one-on-one interviews prior to the red carpet event itself. It reminded me of why I wanted to be a film critic and fell in love with the movies to begin with. The enthusiasm from the fans  roped off on the sidelines as the stars walked the red carpet was infectious. I felt privileged and special to be interviewing stars who are so beloved worldwide and have given so much pleasure to the world.

Mike Sargent with George Lucas

Mike Sargent with George Lucas. Photo credit: Mike Sargent

My second-favorite red carpet experience was when I got to interview George Lucas when he produced the World War II African-American fighter pilot film Red Tails. The experience was very special and personal to me on several levels.

Me greeting my Great Uncle Wesley Henderson (one of the original TUSKEEGEE AIRMEN) @ the RED TAILS Premiere. — at The Ziegfeld Theatre.

Mike Sargent with his great-uncle Wesley Henderson (one of the original Tuskegee Airmen) at the Red Tails premiere. — at The Ziegfeld Theatre. Photo credit: Mike Sargent

First, I had recently discovered that my uncle was actually a Tuskegee airman. He had kept his service a secret, not even telling my aunt, his former wife, all the years they were together. He was at the premiere and I got to see him. It was a meeting of different worlds: American history, my family and childhood, my love for film, my pride as an African-American, and a great many things were all rolled into one.

Secondly, I got to meet George Lucas. Star Wars and that original movie trilogy were defining for me as a young boy growing up and only fueled my love for science fiction. Lucas was an icon I’d always dreamed of interviewing. To shake his hand, take a photo with him, and be one of the privileged few on the red carpet to have a conversation with him and be acknowledged by one of my heroes was deeply satisfying.

David Thewlis, Robert Emms, Jeremy Irvine, Tom Middleton, Steven Speilberg, Emily Watson @ the WAR HORSE premiere. Photo credits: Mike Sargent

David Thewlis, Robert Emms, Jeremy Irvine, Tom Middleton, Steven Spielberg, Emily Watson @ the War Horse premiere. Photo credits: Mike Sargent

My third-favorite red carpet experience was the red carpet I did for War Horse, and I got to interview Steven Spielberg and some great actors and celebrities whose work I have enjoyed over the years.

How do you prepare for a red carpet event?

I prepare similar to the way I prepare for any interview. I do research on the actors and the film and usually have a pretty solid idea of what I’m going to ask. One of the fun things about the red carpet is getting a chance to talk to the celebrities who are there and have nothing do with the movie.

Basically, one of the keys to a good red carpet interview is to quickly engage your subject, be knowledgeable about the star and movie, and ask something that is professional and insightful. Try to have questions that are unique. Remember, they’ve been asked the same questions repeatedly by other media as they walk the carpet.

When people watch celebrities walking the red carpet, it looks very exciting. As press, what is the atmosphere like when covering the red carpet?

The pre-star arrival atmosphere is not so much exciting as it is pressure-filled. Often, you’re waiting around and then suddenly you have to jockey for a better position when the celebrities arrive since handlers are moving them along to talk to different outlets and pose for photo opportunities. Most times, you have to be aggressive but respect your colleagues and fellow paparazzi, as well as get your time with said celebrity on the red carpet. It’s thrilling, exciting, and not like anything else. The bigger the star, the bigger the amount of press and crowd waiting, and the crazier it can become.

 James Earle Jones, Terrence Howard & George Lucas @ RED TAILS Premiere. — with James Earl Jones, Terrence Howard, George Lucas and Spike Lee at The Ziegfeld Theatre.

James Earl Jones, Terrence Howard, and George Lucas at the Red Tails premiere. Photo credit: Mike Sargent

How much access does press have to the celebrities on the red carpet?

Basically, you only get a few minutes, depending on the size of the red carpet. Every actor or celebrity of note has a handler ushering them from spot to spot on the red carpet trying to find the ideal place to stand so their client will get the most press bang for the buck. There are times when you don’t get the interviews or photos you want to get and it’s very disappointing. However, there are times when they come right up to you for a few moments before they get pulled away to talk to the next media outlet. On occasion, handlers will skip over you to get to a larger outlet and promise they will come back to you, but you know they never do. Relationships with PR firms are important. Depending on your relationship with the PR company and the publicist in question, they will take care of you and make sure you have a prime position and make sure the celebrity you want the most talks to you.

Related Post: Ready4Air (Social) |The Emmys’ Social Media Red Carpet #FAIL We’re All Talking About

How do you get access to cover the red carpet?

Most of the time you have to get invited to red carpet events. Invitations go out to a bunch of what they call red carpet press. Once you are invited to cover a red carpet event, it is not a guarantee that you will get in to cover it. As with all things in this business, depending on the size of the outlet and the relationship you have with the publicist, and the value they see of having you there, you can sometimes have great access.

Are you guaranteed a spot on the red carpet?

Your spots on the red carpet are preassigned, so you do want to show up early because if you’re not there, you could lose your spot. It’s also good to arrive early in case your assigned spot is not there, and you have to straighten things out. It is best to arrive a minimum of a half-hour before the start of red carpet coverage in order to make sure everything is in order.

SS AFTER INTERVIEW ON RED CARPET LINE

Steven Speilberg after an interview on the red carpet line

And finally, we know the celebs get dressed to walk the red carpet. How about you?

If you’re there from a newspaper or a radio outlet and don’t have access to the actual screening or after party, there may be no need to get too dressed up, but generally, people don’t show up in flip-flops and cut-off jeans.

You get dressed up for the red carpet. I’ve covered red carpets for both on camera and strictly radio. If you’re covering the red carpet, you’re talking to people who are dressed their best. You want to look good too because it is a red carpet premiere, and if you’re lucky, you may get invited to the after party!

Thanks, Mike!  

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 Coming Up: A few words from “Arise On Screen” cohost Chiara Spagnoli Gabardi 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

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Ready4Air (The Week Ahead) | Public Relations 101| Blogger Bash Countdown | Covering The Red Carpet

Toy Insider Mom, Laurie Schacht
Photo Courtesy of Laurie Schacht

July 14, 2014 | Posted in Brands and Bloggers Connect, Live Event Production Notes | By

 Toy Insider Mom, Laurie Schacht Photo Courtesy of Laurie Schacht


Toy Insider Mom, Laurie Schacht
Photo Courtesy of Laurie Schacht

Looks like July is going to be a busy month for the DMMA team, starting with the first annual Blogger Bash conference that is taking place in New York City on July 17 and July 18. Sponsored by my long-time business associate Toy Insider Mom Laurie Schacht, founder of The Big Toy Book, and  influential parenting bloggers Joey Fortman of Real Mom Media and Charlene DeLoach of Charlene Chronicle, the big event should be a blast.

Blogger Bash is a networking event that will allow a group of influential parenting bloggers to interact with big brands in an intimate and informal setting. Blogger Bash will feature brands’ various lifestyle departments, including fashion, food, technology and of course baby products. Bloggers will also get a first look at products that aren’t even out on the market yet.

Related Post: Ready4Air (Brands & Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

The two-day event will feature ten themed parties and I will be there participating on both days. On Thursday, July 17, I will be sharing tips about media and getting on camera, as well as leading a workshop. In the workshop I will ask bloggers to pretend they are presenting a pitch to a local television station, and I’ll critique the pitches and any YouTube videos they might be interested in presenting to producers for a possible television appearance.

On Friday, July 18, I will be part of a panel discussion that starts around 10 AM. The panel is a Q&A with Joey Fortman as moderator, and bloggers can ask me questions. What will I be discussing? Topics include how to get booked on television as an expert, how to pitch a story to a television producer, and how to handle a 3-4 minute TV interview. So if you have any questions get them ready and come on down.

Bill Nunn played "Radio Raheem" in "Do The Right Thing" walks the red carpet Photo Credit: Debbie Mitchell

Bill Nunn played “Radio Raheem” in “Do The Right Thing” walks the red carpet
Photo Credit: Debbie Mitchell

Okay, this week we will feature a conversation about covering the red carpet. I wrote a few weeks ago that I was at the 25th anniversary celebration of filmmaker Spike Lee’s celebration for his movie Do The Right Thing. Before the screening of the film, media had the opportunity to cover the red carpet arrival of the movie’s featured characters as they arrived for the event. If you have never worked a red carpet and only seen celebs walking it on TV, I can tell you that in person it’s a lot more hectic than it appears on television. Arise On Screen’s film critic and host Mike Sargent has covered a number of red carpets. ” Often you’re waiting around and then suddenly you have to jockey for position when the celebrities arrive as a handlers are whisking them off to different outlets, different photo opportunities and you have to be aggressive enough to respect both your colleagues and fellow paparazzi…”

This week Mike Sargent will share more about his experience covering red carpet events.

And keep Arise On Screen on your Saturday  television viewing calendar. On July 19, we’ll take a walk down memory lane and look back at the movie Do The Right Thing. We’ll look at the impact of the movie when it first came out and at whether its message  held up over time.

Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

Related Post: Ready4Air (TV) | Professionals Reveal Lessons Learned In The TV Industry

Finally, Ready4Air is excited to have journalist and PR professional Lyndsay Christian back as a guest contributor this week. In the past Lindsay has written about her work as an on-air television personality. This week she’s going to take us into her other career, public relations. Who’s better to pitch to the media than someone who knows the inner workings of the media? I believe that a journalist who makes the transition into public relations will be more successful than not. If you have ever thought about hiring a public relations firm, then this post is for you.

Lyndsay Christian gives us some insight in her latest post  Cliff’s Notes of Public Relations 101. She says “After three plus years working as a senior media consultant in the public relations industry, I must admit, I’ve obtained a wealth of knowledge about brand-building and strategic communications. With that said, I’m going to disclose all you’ll need to know in a super-Cliff’s Notes version.”

And of course, Ready4Air is prepared to surprise you with a couple of other posts. Thanks for stopping by this week and stay tuned for more in the week ahead.

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 Coming Up: How To Choose A Public Relations Firm For Your Business

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com

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Ready4Air (The Week Ahead) | Preparing For Blogger Bash | Traveling On A Press Trip | Covering The Red Carpet

The Big Toy Book

July 7, 2014 | Posted in Brands and Bloggers Connect, Live Event Production Notes | By

2014 July 4th Weekend Celebration Photo Credit: Debbie Mitchell

2014 July 4th Weekend Celebration
Photo Credit: Debbie Mitchell

Welcome July! I hope everyone had a wonderful July 4th weekend. If you didn’t know it already, summer is my favorite season of the year so I am super excited to get started and enjoy every single day of it.

Executive Producer Debbie Mitchell and Line Producer Steven Ramey in Arise On Screen Control Room Photo Credit: Mike Sargent

Executive Producer Debbie Mitchell and Line Producer Steven Ramey in Arise On Screen Control Room
Photo Credit: Mike Sargent

My latest project as the Executive Producer of the movie review show Arise On Screen is keeping me pretty busy here in New York, which hasn’t given me a lot of time to attend Blogger conferences so far this year. Since I can’t travel to the conferences, I am happy to attend one here in New York City. The first annual Blogger Bash conference  is taking place in New York City on July 17 and July 18 and I’ve been invited to speak on both days.  Sponsored by Toy Insider Mom Laurie Schacht and The Big Toy Book, Blogger Bash is a networking event that will allow parenting bloggers to interact with big brand names.

Related Post: Ready4Air (Brands & Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

The Big Toy Book

The Blogger Bash two day event will feature ten themed parties, and I will be there participating on both days. On Thursday, July 17 I will be sharing tips about media and getting on camera, as well as leading a workshop. In the workshop I will ask bloggers to pretend they are presenting a pitch to a local television station, and I’ll critique the pitches and any YouTube videos they might be interested in presenting to producers for a possible television appearance.  On Friday July 18th I will be part of a panel with other speakers that starts around 10 AM. I will be participating in a Q&A with Joey Fortman as moderater, and bloggers can ask me questions. So if you have any questions get them ready and come on down.  Click here to buy tickets and I look forward to seeing you there.

Maria Colaco Editor, Founder, Chick-in-Charge NewYorkMom

Maria Colaco
Editor, Founder, Chick-in-Charge NewYorkMom

Related post: Ready4Air (Brands and Bloggers) Guess What! When It’s A Press Trip, It’s Work

This week Ready4Air will have more of our interviews with bloggers and their take on attending sponsored media trips. As I wrote last week in the first installment of our story, a sponsored media trip is part free trip and part work. In an ideal situation the sponsored media trip should be a win-win situation for both bloggers and brands. This week we’ll hear more about how to coordinate a successful press trip.

Bill Nunn played "Radio Raheem" in "Do The Right Thing" walks the red carpet Photo Credit: Debbie Mitchell

Bill Nunn played “Radio Raheem” in “Do The Right Thing” walks the red carpet
Photo Credit: Debbie Mitchell

And finally this week we will feature a conversation about covering the red carpet. I wrote last week that I spent last Sunday at the 25th anniversary celebration of filmmaker Spike Lee’s celebration for his movie  “Do The Right Thing.” Before the screening of the film, media had the opportunity to cover the red carpet arrival of the movie’s featured characters as they arrived for the event.  If you have never worked a red carpet and only seen celebs walking it on TV, I can tell you that in person it’s a lot more hectic than it appears on television. This week I’ll share with you my experience with working the red carpet.

Thanks for stopping by this week and stay tuned for more in the week ahead.

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Coming Up: Ready4Air (Brands & Bloggers) | Learn More About Bloggers Taking A Press Trip 
 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (TV) | Live! with Kelly And Michael – An Audience Brings The Show To Life

Angie Riley, Audience Coordinator, Live! with Kelly and Michael
Photo Credit: Debbie Mitchell

March 19, 2014 | Posted in Live Event Production Notes, Social TV, TV Production | By

 

Donovan, Angie and Debbie at Live! with Kelly and Michael Photo Credit: Debbie Mitchell

Donovan, Angie and Debbie at Live! with Kelly and Michael
Photo Credit: Debbie Mitchell

On any given weekday morning you can pass by the WABC-TV studio, on the Upper West Side of Manhattan where they shoot Live! with Kelly and Michael, and you’ll see a line of people waiting patiently to go enter to see a show.  I’ve seen people in line as early as 5:30am. You do what you gotta do to be first in line!

Minutes before 9am, when the show goes live, the audience is seated. They have received their trivia ticks, have been prepped by the show’s executive producer Michael Gelman and are ready for the show to begin. This morning ritual is carefully orchestrated by long-time audience coordinator Angie Riley. Riley has been managing the show’s audience for a little over fifteen years and knows first hand the importance of the audience to Live! with Kelly and Michael.

Related Post: Ready4Air | “Live! with Kelly and Michael” Bloggers Tweets Live!

Riley writes, “The studio audience is everything to a “live” show. Their connection, great energy and enthusiasm bring a lot to the show. They are truly the third co-host! Yes, we have die-hard fans who love, love, love the show! I love them too! You can count on them under all circumstances…inclement weather, late show bookings in the afternoon and the slow season when folks are not in town and when the summer break is over.”

This morning Angie tells us just what goes into managing the audience of one of television’s most popular and successful morning shows.

Angie Riley, Audience Coordinator, Live! with Kelly and Michael Photo Credit: Debbie Mitchell

Angie Riley, Audience Coordinator, Live! with Kelly and Michael
Photo Credit: Debbie Mitchell

By Angie Riley

How many audience members does your studio hold? And how does someone get tickets to the show?

Close to 240. You can obtain tickets to the show by visiting our website, Live! Kelly & Michael, click on “showinfo” and then click “tickets” and then you are able to select from available show dates.

You can always try our standby line the day of the show. Standbys should arrive to the studio around 7:15am to increase their chances of getting in.

How much planning goes into getting an audience for Live! with Kelly and Michael?

There is plenty of advance planning involved. We are constantly reviewing our numbers and adding on if possible.

Audience at Live! with Kelly and Michael Photo Credit: Debbie Mitchell

Audience at Live! with Kelly and Michael
Photo Credit: Debbie Mitchell

Does the audience receive anything for being in the studio for the show?

A good time! For sure.

Have you ever had to cancel a show and what happens to the audience?

Yes, cancelling an audience is a lot of hard work and very disappointing to our fans. It rarely happens but when it does it’s no fun.

Does the audience ever get to meet or take pictures with Kelly or Michael?

Yes, our fans love coming to the show because Kelly and Michael are very personable, giving, generous and sweet. If you ask for a photo with them you might be lucky enough to get it……

It’s all in the timing!

The show is known for it’s amazing and over the top Halloween shows. What’s the best audience costume you’ve seen on the show?

Wow! I must say,  I’ve seen some brilliant ones. I admire all of the hard work and creativity. Hard to pin point just one.

Related Post: “O” What A Surprise: How Oprah Surprised Kelly, Michael and Me On-Air Live!

When you take the show on the road, how much harder is it to get an audience?

Fans around the country truly love the show and are super excited when the show comes to their hometown.

Kelly Ripa, Robert DeNiro and Michael Strahan at Live! with Kelly and Michael Photo Credit: Debbie Mitchell

Kelly Ripa, Robert DeNiro and Michael Strahan at Live! with Kelly and Michael
Photo Credit: Debbie Mitchell

What’s the best part of your job?

The best part of my job is that I meet fascinating people attending the show who are equally as fascinating as the people back stage.

What’s the hardest part of your job?

Hands down the hardest part of my job is when too many people show up and I have to tell them that they won’t make it in. I do offer them a new date of their choosing with VIP tickets, but it’s usually very devastating when they don’t make it in.

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Thanks Angie!

Coming Up: Host and Co-Host On-Air Chemistry

Deborah Mitchell Media Associates Photo Credit: Debbie Mitchell Graphic Design: Nay Ayache

Deborah Mitchell Media Associates
Photo Credit: Debbie Mitchell
Graphic Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com. If all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air Year End In Review | Producing At Mercedes-Benz Fashion Week | Launching A Social TV Show | Revisiting My Aha! Moment

IMG_0084

December 30, 2013 | Posted in Brands and Bloggers Connect, Lifestyle Lineup (Food,Fashion,Travel,Books), Live Event Production Notes, Social Media Management, Social TV, TV Production | By

Photo Courtesy of Hamilton International

Photo Courtesy of Hamilton International

Boy, what a difference a year makes!  This time last year I was in a very different place professionally, I was celebrating the start of a new business I co-founded and excited about all 2013 would have to offer. Things took a dramatic turn and it was evident the business collaboration wasn’t going to work out as planned.  I decided to re-set my professional GPS and emerge myself into my company: Deborah Mitchell Media Associates.

And you know what? It was the perfect move.

New York City Mercedes-Benz Fashion Week 2013

New York City Mercedes-Benz Fashion Week 2013

The year has been filled with lots of new business highlights, starting with my role as a live event producer at the New York City Mercedes Benz-Fashion Week in February. Decoded Fashion brought me on board to coordinate and produce the finale event for their first ever Hackathon (a fashion and technology event).  Originally, Fashion Week debuted at Lincoln Center in September 2010 and I realized I had not been back there since my days at CBS News.  Refreshed and rejuvenated, I was back among the fashionista’s.

Related Post:- Going “Live” At New York City Mercedes=Benz Fashion Week

The Council of Fashion Designers of America (CFDA) partnered with Conde Nast and Decoded Fashion to produce the Fashion Hackathon which served as a platform for fashion leaders and tech experts to share ideas and create an app that will take the fashion industry to the next level using technology.

As a producer for the Hackathon finale, I had to keep the 4 1/2 hour live show running on time, greet, meet and prepare the VIP judges, speakers and team finalists and make sure everyone entered the stage on time with all their information ready.  This gig was a perfect fit for my two worlds: television and social media. It was amazing!

Our Take on Arise TV,  Host Christina Brown Photo Credit: Debbie Mitchell

Our Take on Arise TV, Host Christina Brown
Photo Credit: Debbie Mitchell

In May, I received a call from start-up network Arise TV.  They wanted me to come in as Executive Producer to launch,“Our Take,” a women’s daily talk show with a social TV component. The executives in charge knew the social media angle was a perfect  way to lure me back into the world of television full-time.  The show featured intriguing guests, domestically and internationally. We implemented Twitter, Facebook, and SKYPE to keep the show socially interactive with our audience.

We were working on a tight deadline to get the show up and running and our staff was up to the task as we launched “Our Take” in record time.

Related Post: Online Viewing: “Our Take” On Arise TV Debuts On Monday

The program’s host, Christina Brown, was the ultimate talent and made every show sparkle with wit and information. We found great opportunities to invite bloggers to be a part of the show. In the states, we were only available online and the online community was a very vital part of the process.  Thank you to all the bloggers who shared their time and audiences with us.

Unfortunately, six weeks into production we were put on hiatus with high hopes of returning. Sadly, it didn’t happen. While the time was short it was emphatically sweet.

Related Post: TV Is A Gamble : Coming To Terms When Your Show Gets Canceled

Debbie Mitchell and Maria Bailey  at  2013 SheStreams conference

Debbie Mitchell and Maria Bailey at 2013 SheStreams conference

While I was busy in the studio, the DMMA team was working behind-the-scenes answering brand or blogger needs and concerns.      Speaking of  brands, they continue to reach out and want to connect with the online community.

Shame on me, I have only had time to attend one blogger conference this year.  It was an important one for me. I attended the SheStreams conference held in New York City and it was a time to reflect as this conference is where it all began for me. It was my social media “Aha!” moment back in 2011.  At this year’s one-day conference, I was able to reconnect with fellow bloggers and met a few new bloggers along the way whom I am looking forward to collaborating with in the New Year.

Related Post: The 2013 SheStreams Blogger Conference: Going Back To Where It All Began

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

Debbie with Meredith Vieira at LIVES with Meredith YouTube channel launch party. Photo Credit: Luis Ruiz

And finally, I interviewed one of my favorite journalist and television personalities, Meredith Vieira at the launch of her “LIVES with Meredith” YouTube channel in October. Vieira is preparing to launch her own syndicated talk show in 2014 and I am excited to watch. During my interview, we had a good laugh when  I asked her:

A year from now you will launch your own talk show. You’ve always been a part of an ensemble cast.  What are you thinking about as you plan to go solo?

Her immediate response- “You wanna join me?”  LOL!    

You can read the rest of the interview below.

Related Post: Meredith Vieira Takes On A New Channel and Challenge In The Digital World

Whew! Those were a few highlights of 2013.  The valleys were more enlightening than note worthy memorable. Let’s just say I learned a few valuable lessons about business.

As I prepare to exit 2013, I’m super excited to take my experiences into 2014.

Happy New Year To All!

Tomorrow- My Best And Worst Business Moves As An Entrepreneur in 2013

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.comIf all else fails, her resourceful assistant, Sang, will find her.

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Ready4Air | The 2013 SheStreams Blogger Conference – Going Back To Where It All Began

Framed SheStreams Debbie and Maria Bailey at SheStreams

October 24, 2013 | Posted in Brands and Bloggers Connect, Live Event Production Notes, Social TV, TV Production | By

 

2013 SheStreams Conference, NYC Photo Credit: Debbie Mitchell

2013 SheStreams Conference, NYC
Photo Credit: Debbie Mitchell

The SheStreams bloggers conference will always hold a special place in my heart since it’s the conference that first introduced me to bloggers and the power and influence of social media.  Last Friday, I had a chance to go back to where it all began at the 3rd annual SheStreams Conference.  This year’s event, hosted by Maria Bailey, was only one day and the theme was video – right up my alley.

I got to see a few old faces, lots of new ones and had the chance to learn a thing or two more about social media.

Related Post: It’s A New Dawn, It’s A New Day, It’s A New Life For Me

2013 SheStreams Conference Miss Lori, Debbie Mitchell, Rene Syler Photo Credit: Debbie Mitchell

2013 SheStreams Conference Miss Lori, Debbie Mitchell, Rene Syler
Photo Credit: Debbie Mitchell

The conference line-up of speakers was great. It included opening keynote speaker, Tory Johnson, a contributor for “Good Morning America” who discussed the importance of having a plan whether it’s for starting a business or losing weight.  Johnson recently lost  62 lbs and counting and looks great!

TV personality and blogger Good Enough Mother, Rene Syler was the closing keynote speaker and talked about knowing who you are in your brand.

2013 SheStreams Conference Brad Montague and Kid President  Photo Credit: Debbie Mitchell

2013 SheStreams Conference Brad Montague and Kid President
Photo Credit: Debbie Mitchell

At the opening of the event, Brad Montague, creator of the viral video “Kid President” stole the show with his humble, down home Nashville charm.

“Kid President” is 9 year old Robby, Montague’s brother-in-law who has Osteogenesis Imperfecta (OI) a brittle bone condition which has resulted in him having over 70 breaks since birth.  The videos were created as a way for kids to have a voice and Brad is surprised at the attention and opportunities that have come their way since the “Kid President” video hit the internet over a year ago.

The Montague family believes kids can change the world.  Brad and his family have received numerous offers and even got to go to the White House to  meet President Obama.  Brad told a funny story of Robby licking the walls of the White House and picking up the White House phone, only a kid would do that. Montague says he’ll stay committed to the “Kid President” message and keep creating the videos as long as Robby is having fun.

2013 SheStreams Conference - Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodriguez  Photo Credit: Debbie Mitchell

2013 SheStreams Conference – Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodriguez
Photo Credit: Debbie Mitchell

All the sessions were geared towards online personalities interested in upping their video, live event, and branding game. If you couldn’t be there in person, the conference was streaming LIVE on MomTV.com, an online TV network for moms.

Sessions included:

  • A Face For Video with Elizabeth Field
  • Taking Your Brand From Online To On-Air with “Today Show” producer Alicia Ybarbo
  • Hosting A Sponsored Live Event That Rocks with Nancy Friedman, Nicole Feliciano and Divina Rodgriguez.

I really enjoyed the Hosting A Sponsored Live Event That Rocks discussion because each panelist was concerned with the details. As a producer I understand that the devil is in the details.  The ladies discussed everything from mailing event attendees an “event tool kit” with social media information about the brand and event key points  prior to the event to saying thank you afterwards to everyone who was socially active during the event. Great tips!

Related Post: So You Want To Be On TV: Building A Studio At Home

All in all the conference was filled with great information and I got to play in my two worlds, social media and video production both in one day.

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Move Over Oscars Here Come The Shorties…..

March 26, 2012 | Posted in Live Event Production Notes, Social TV | By

The Shorties are coming! The Shorties are coming!  The  4th Annual Shorty Awards is tonight and the best of the best in social media will be on hand to honor the winners.I only found out about the Shorty Awards, fondly known as the Shorties last October.  So now it’s on my award show radar. Now I know the online award is a pretty big deal in the world of social media, so big, the New York Times once called it “The Oscars” of Twitter.Since everybody loves a good award show my first thought was the Shorties could be a fun television show!  Since social media and traditional media are slowly coming together, what better way to introduce social media to the television masses than with a social media awards show. We could have  celebrities, red carpet fashion and best of all acceptance speeches that are limited to 140 characters! A sure fire way to get any long winded winner on and off the stage in record time.
Samantha Bee and Jason Jones , "The Daily Show"

Samantha Bee and Jason Jones , “The Daily Show”

This years Shorty Awards hosts include Samantha Bee (@iamsambee) and Jason Jones (@jonesinforjason) of The Daily Show who will be joined by guest presenters like “White Collar” star Tiffany Thiessen (@TAThiessen), Miss USA Alyssa Campanella (@MissUSA), best-selling author of Macrowikinomics: Rebooting Business and the World Don Tapscott (@dtapscott), “The Daily Show” Correspondent  Aasif Mandvi (@aasif), and “Chef Roblé & Co.” star Chef Roblé Ali (@ChefRoble).As in the past special video appearances are a part of the show.  Last year Shorty Lifetime Achievement award winner Conan O’Brien accepted his win on tape. This year the award show welcomes  a video appearance from “Piers Morgan Tonight” host Piers Morgan (@piersmorgan) and a live musical performance from viral-video mavens The Gregory Brothers (@gregorybrothers) and a few more surprise guests.The goal of the annual award ceremony is to create a global effort to engage hundreds of thousands of Twitter users to identify the best people and organizations on social media. In January voting opened and folks were encouraged to nominate their favorite content creator in an existing category or create a new category for them. When all the tweets were counted there were over 1.5 million tweet-nominations this year. That’s a lot of tweeting!Once the nominees are selected in the individual categories, judges in The Real-Time Academy of Short Form Arts & Science  are instrumental in choosing the winners from the Shorty Awards finalists.
Sree Sreenivasan

Sree Sreenivasan


Judges are  leaders in technology, journalism, business and culture and includes 
Dean of Student affairs for Columbia Journalism School and CNET Tech Columnist Professor Sree Sreenivasan,  Apple Co-Founder Steve “The Woz” Wozniak, actor, writer and executive producer Nick Cannon, actor Charlie Sheen, musician/entrepreneur M.C. Hammer, Foursquare co-founder and CEO, Dennis Crowley, Craigslist founder, Craig Newmark, , actress and philanthropist Alyssa Milano and Wikipedia founder, Jimmy Wales to name a few.

Produced by Sawhorse media the online ceremony airs
 via live stream at from 7:30pm EST to 9:30pm EST.  This year the live ceremony returns to the Times Center at The New York Times Tower in New York City.  For more information about the ceremony, including ticket information, event details and accommodations, please visit here. Check it out!
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Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

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Fashion Week: Two Years Later

February 14, 2012 | Posted in Lifestyle Lineup (Food,Fashion,Travel,Books), Live Event Production Notes, Social TV | By

It’s been two years since the Fashion Week runways left the tents of Bryant Park for their latest home Lincoln Center.

I covered the last Fashion Week shows under the tents for CBS News “The Early Show” in a snowy February 2010 with style maven Mary Alice Stephenson (@MaryAliceStyle) who found the most stylish fashionista’s ready to bring lots of attitude to the party.

Call me crazy but I still miss the chaos, huddled masses of designers, celebrities, models and reporters mixed together under one makeshift roof for a weeklong celebration of fashion.

After a two year Fashion Week hiatus I didn’t know what to expect when I ventured out last Friday night to LuLu’s Style Studio at New York Fashion Week.  The pop up store event was in a space on Mulberry Street, the night was unseasonably warm and the blogger fashionista’s did not disappoint.

Colors were bright, fur was flying and the ladies weren’t afraid to mix a little leather with polka dots (look closely at the stockings above) and one daring lady even wore stripes from head to toe.

I wasn’t surprised to see leopard print is still trending. I had on my leopard boots and decided to count who else was wearing the bold animal print.  As a handbag it worked with a plaid cape, a leather jacket made a leopard dress edgy.
While a cute pair of leopard booties was the ultimate accent piece, an oversized clutch could hold more than expected.  I caught up to these three ladies and got them on camera but trust me there were others roaming around the room.

Stepping out to the event was a good idea.  In the past I always found these  FW fashionistas great candidates to be television style experts.  Style was alive and well in this downtown pop up store.

But I must admit a part of me still missed those Bryant Park tents. What about you? Drop a line about this year’s Fashion Week.  The 2012 Mercedes-Benz Fashion Week ends on Thursday February 16th.

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Photo Credit: Debbie Mitchell

Photo Credit: Debbie Mitchell

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “ Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell@SocialTVDeb and/or email SocialTVDeb@gmail.com.

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