Even if it doesn’t feel like fall outside, our television schedules are telling us the fall television season has begun. Since early September we’ve welcomed back our old television favorites and rearranged our lives for the new shows on our scheduled viewing line-up.
While the new shows are filled with the social media look of the times, some of the older shows have freshened up their look. A quick nod to NBC’s “Today Show” which introduced its new orange set last week and a more interactive social media component. The large main orange set is complimented by “The Orange Room” and is hosted by the new “Today” regular contributor, Carson Daly. Adding Daly seems like a strong move to appeal to the younger audience. While long time favorite morning weather man, Al Roker, holds down the fort with a larger weather screen, allowing viewers to get their daily weather news at a glance.
As the 2013 television season unfolds, we’ll continue to bring you the latest on all that’s changing in the traditional world of TV. Come on over and follow me at @SocialTvDeb.
In Ready4Air this week we’ll take a look back at how producers booked guests BEFORE social media. I guess you would call us “old school” producers because we had to find guests without the help of the Internet “back in the day.”
Can you imaging booking guests without the Internet?
Producers like former news and talk show producer Carol Story and I had to rely on the wire service, newspapers, working the phones and our keen wits to find and book guests. Carol says, “Bookings start with ‘Who do you know and how quickly can you find them?’ I used an extensive Rolodex.* Producers today connect with their contacts instantaneously through FB, twitter, etc. How did I find a good guest? I started with the people I knew.”
She’ll enlighten us on how she secured guests without GOOGLE and her take on whether producers today have it easier with the help of social media.
We will also begin a new series: The Power of the Voice in Television. Whether it’s mastering the voice to report, anchor the news or voice-over work for commercials, the voice always goes through a transformation.
TV personality Lyndsay Christian is often asked about her “TV” voice and her response is this: “I’m often asked, ‘Do you take classes to learn how to speak like that?’ That is the so-called ‘reporter voice.’ Some take professional classes and study for hours to obtain that voice, but ultimately, it’s a learned skill that takes practice.” The experienced broadcast journalist and public relations expert starts us off with a few tips on how to capture the “reporter voice.”
Finally, Book Case TV’s host, Frederic Colier, is bringing his show to life when he invites a host of authors to attend a live salon reading in a designated New York City location. The Salon will serve as a book club and will mirror a talk show format for all future broadcasts.
**Remember by participating you agree to possibly appear on camera and on TV.**
Tune in to NYC Life Channel 25 at 9:30PM EST on Mondays.
Missed a previous episode? Catch up on past shows and season one and two by clicking here.
TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. If you are interested in “ Book Case TV” or are and interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.