Ready4Air (Social) | Social Media Trends: Moving Beyond Facebook And Twitter

social media

April 1, 2015 | Posted in Social Media Management | By

social media

 

In April 2014, the World Wildlife Fund gave the world an inspiring lesson in social media and wildlife conservation by using Snapchat for its #LastSelfie campaign. The photography app, which allows users to view shared pictures and video for a few seconds before they’re automatically deleted, mimicked the very real disappearance threat that plagues animal populations today. The campaign itself was a call to action for Snapchat’s young audience to fight mass extinctions, but it was also a wake-up call for brands that limit their social presence to Facebook and Twitter. According to BusinessInsider.com, Snapchat’s audience is mostly made up of young females in their teens and early twenties, and that audience is one of the hardest to reach. Was the WWF on to something?

As Caitlin Burns, business strategist for media companies, puts it, “It’s hard to tell which platforms will be the next big thing,” but she sees a clear trend of moving away from data-hungry platforms into “public-ish” or rather, more private communities.

Snapchat is not the only platform that is pulling the social rug from under the more conventional social media; Tumblr and Instagram are also emerging as millennial-oriented, actionable social spaces in terms of marketing efforts and return on investment. Facebook took a hint and launched Messenger as a stand-alone app meant to enhance the private messaging experience, and while reviews have been mixed so far, the app is clearly rooted in the need to include money and business in the conversation.

Let’s take a look at what each platform can bring to your brand.

Related Post: Ready4Air (Social) | Geraldo On Using Social Media To Level The Playing Field

Snapchat A video or picture message on this platform will permanently delete itself after a few seconds, which makes each second invaluable real-estate. Brands should view this feature as an advantage rather than a limitation. Instead of trying to fit their message in such a time-constricted social environment, they should use the time limit as an angle to their stories. A quick glimpse of an upcoming product, a suspense-filled video, or an intimate invitation to meet on another platform are suggestions that can be cleverly implemented. And remember, the sender decides how long a picture is viewed, from one to ten seconds, so there are ways to control some of the effect.

Tumblr It’s probably not a coincidence that the company just hired its first Chief Marketing Officer, Stephanie Dolgins. A platform that largely caters to the prized millennials, Tumblr has become known, among other things, for its humorous GIFs, but the possibilities are endless. With its unlimited post character count and the prominent place that is given to visual content, Tumblr is the platform of choice for many brands, such as Kraft or Sephora, to showcase the culture around their products. Recipes, tutorials, and how-tos are some of the angles of a brand’s social storytelling that definitely belong on Tumblr.

Instagram Marketers started using Instagram early on, capitalizing on the platform’s exclusively visual appeal. The website’s guidelines for businesses encourages brands to post pictures that follow a certain theme, as this would help them remain consistent and allow them to cultivate a loyal and regular following. But the latest business feature gives motivated brands real edge vis-à-vis their competitors, since they can now pay to target their video viewers based on market segments such as gender or age. And whether a brand is using Instagram for behind-the-scenes shots or avant-garde inspiration, it always pays to jump in the global conversation using the hashtags that their audience uses the most. If #catsofinstagram and #picoftheday are remotely relevant to your pictures, use them. Nothing goes a long way with the audience as much as a brand with a human voice.

Related Post: Ready4Air (Social Media) | Breaking News: Social Media: On The Scene

In conclusion, I leave you with these words of wisdom from Caitlin. “All of these platforms are different tools you can use to be the voice of your business and to interact directly with your customer base, with the audience you’re trying to reach. Figuring out the best way to put your business out there in the world requires you to know yourself, it requires you to understand what is going to be the best way to feature your project.”

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Coming up: Ready4Air (Brands and Bloggers) 3 things you need to know about hiring a social media manager

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Social) | Podcasting 101 With WeAreLATech’s Espree Devora

Espree Devora

March 4, 2015 | Posted in Social TV | By

Film critic Bobby Rivers with Debbie Mitchell, Executive Producer Arise On Screen Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Film critic Bobby Rivers with Debbie Mitchell, Executive Producer Arise On Screen
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

A couple of weeks ago, friend and film critic Bobby Rivers sent me this email: “Have you ever done a Ready4Air piece on podcast promotion? I have a friend who could use some tips.” Now, I’m not a big follower of podcasts, but Bobby’s question got me thinking. The podcast is a growing medium. I see it firsthand in the culinary world where entries for the James Beard Broadcast and Media Awards category continues to grow each year. And I am a semi-regular member of comedian and actress Aisha Tyler’s “army” who supports and listens to her weekly podcast Girl On Guy with Aisha Tyler.

This week I decided it was time to feature a post on the podcast. This one is for you, Bobby Rivers!

In all the social media hype, the podcast is the “buzz” platform of the moment. If you don’t have one, then you either know someone who does, or you have a list of your favorites that you download regularly. So first of all, what, exactly, is a podcast? According to the Merriam Webster dictionary, a podcast is an episodic program (as of music or talk) made available in digital format for automatic download over the Internet. The episodes can be a series of audio, video, digital radio, PDF, or ePub files that you can subscribe to and download through web syndication or streamed online to a computer or mobile device.

Related Post: Ready4Air (Gimme The Mic) | Four Tips On How To Prepare For Your Voiceover Booking

Espree Devora

Espree Devora, WeAreLATech
Photo credit: Espree Devora

In today’s Ready4Air (Social), we chat with Espree Devora of WeAreLATech a.k.a “the Girl who Gets it Done.” The WeAreLATech podcast is number two in the country across all of iTunes’ New and Noteworthy.

Espree, when and what podcasts do you listen to? 

Well, if you’re driving your car, you’re stuck in traffic, and you think life sucks, you find a podcast, which is on-demand audio (although it could be video, too, but I consider podcasts audio), and you listen to it while you’re driving. If the audio is really good, then you want the drive to be long–podcasts are so engaging and great. The Startup podcast is a documentary-style podcast recording the experiences of a guy who doesn’t know how to create a business to having a full-fledged business, and Serial is a murder mystery, also documentary style.

Do you have to pay to listen to the podcast?

No. As far as my experience, podcasts are free. But I do know some broadcasters, after a certain number of episodes, have a pay wall where you have to pay to access those older episodes. But I personally never had to pay for a podcast. You go to iTunes or the podcast app on your phone and there are tons of apps to access a podcast. You just have to find the one you like the best.

Are there commercials in a podcast and is there a time limit?

Good question. Podcasts can be anywhere from a few minutes to four hours. Then there’s my friend Stephanie Burns’ The Top 3 for Entrepreneurs that is five-to-15 minutes. My podcast episodes are from 30-to-60 minutes. Usually, they’re in the 15-minute range. Some of them have commercials. One way a podcast is supported is by sponsors, like the ones that I mentioned, Serial and Startup. They have a commercial sponsor break and they let you know about the sponsor. In my podcast, I have integrating sponsorships, and we converse about the sponsor in the conversation.

If we want to create a podcast, what is the first thing we should do?

The first thing I will tell you to do is to book an interview before you even have a mic. It seems that most people feel stuck like, “Oh my God, no one will say yes to an interview,” but it’s easy for most people to say yes because they don’t have to show up anywhere. It’s very easy access to be able to podcast–it’s a different kind of relationship than a video or TV or anything like that. So book an interview, and from there, decide what kind of mic you want.

What kind of podcast should we produce?

Actually, even before an interview, decide what kind of podcast you want to have. Do you want to have it solo? Do you want guests? And then you want to create the content for the podcast, meaning if it’s solo you create what you want to talk about, or if its interview-based, then book the interview.

Related Post: Ready4Air (Gimme The Mic) | Oops! Three Ways To Recover From A Bad Read

What about equipment? What tools do we need to launch a podcast?

Strangely enough, you will find a bunch of complicated, pricey stuff online. I’ve been in a media company in the past and gone through the hardship of doing everything, so I decided to go with my instinct to build a podcast. And I found tools that are great and affordable, so easy to use, and I don’t understand why the whole world doesn’t know they exist.

First, you start with recording the podcast, and that was an overwhelming process for me. I got a Blue Snowball mic, which you can get at Radio Shack for $30. You can use UberConference, which is an easy way to record a phone call and that can be your podcast episode. In order to move it to my computer, I use a program called Sound Studio by a company called Felt Tip. It’s like iMovie, except easier. Then, you have to host it, which means getting it to the iTunes store. You don’t have to use it–I also use SoundCloud–but I highly suggest that anyone with a podcast host it on iTunes.

There’s also a great podcasting tool called PodClear, which allows you to have great recordings on both sides. You can use it instead of Skype, or you could meet someone in person, which is what I do. Then you’re going to want to edit your audio. I imagine most of you don’t know how to edit audio; if not, you could contact Aria Creative, and edit your audio at an affordable rate. If you want to edit it on your own, I would use Sound Studio because I love it and that’s what I use. I use Aria Creative to have it mastered. You don’t have to do this, but it makes a huge difference.

Once you have the audio mastered, you would upload it to iTunes utilizing Simplecast.fm, which is great because they’re very communicative, and you can email them if you have any problems. Simplecast is easy: They give you step-by-step information on how to get the podcast from your computer into iTunes. It was really an overwhelming process for me to learn before I found Simplecast. And they even give you a free, beautiful-looking webpage that you can easily share with everybody, regardless of whether they have an Android, an iPhone, or a Microsoft phone. Once the podcast is on Simplecast, you want to share it like crazy.

Simplecast.fm is cheap–about $12 per month. A pro Sound Cloud account is about $9 per month. Everything is really low rate.

How important is the microphone?

The microphone is important because you want the quality of your podcast to be excellent. I also have the SnapRecorder from Kickstarter. It’s an at-home portable sound studio, and you can literally put your iPhone in the SnapRecorder box, and it has studio-sound quality. There are all these affordable ways to do this. When you’re first starting, it’s more important to have your podcast going, have great content, and utilize tools that are easily within your access, than to go overboard and not focus on the content at hand.

If we are not ready to have our own podcast, is there another option?

The one thing I would do–and it’s something people don’t think about–is to see if they can get on other people’s podcasts so that by the time those episodes are aired, your podcast is live and people know who you are.  The way LA podcasts got going is that NPR hosted their first episodes. How much bigger can you get? People were exposed to that podcast and it escalated their growth. It’s all about collaboration and other audiences knowing about you.

Espree Devora

Espree Devora, WeAreLATech
Photo credit: Espree Devora

Espree Devora is known as “the Girl who Gets it Done.” She is Comms VP and podcast host at WeAreLATech, a virtual tourist office for LA startups, in addition to being a contributing journalist for TechZulu. The podcast was #2 across all of iTunes’ New and Noteworthy. On her blog, SaveBusinessTime.com, she curates and reviews the best business software for startups to be more productive. She has provided seminars in entrepreneurship and technology to many corporations and universities including CBS, Disney, and USC Executive MBA. Connect with Espree on Twitter @espreedevora or LinkedIn https://www.linkedin.com/in/espree.

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Thanks, Espree!

Coming up: Ready4Air (TV) 2TVChicks: I Love New York (Even Now)

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (TV) | Celebrity Apprentice: Geraldo Talks About Fundraising And His Foray Into Reality TV

Leeza Gibbons and Geraldo Rivera, finalists on NBC's The Celebrity Apprentice

February 17, 2015 | Posted in Social TV | By

Leeza Gibbons and Geraldo Rivera, finalists on NBC's The Celebrity Apprentice

Leeza Gibbons and Geraldo Rivera, finalists on NBC’s The Celebrity Apprentice
Photo courtesy of NBC Universal

In last night’s live season 14 finale of NBC’s The Celebrity Apprentice, the final competitors were perfectly cast–good girl Leeza Gibbons against rough-and-tumble Geraldo Rivera. The former talk show hosts battled for the title of new Celebrity Apprentice and a jackpot of $250,000 for their individual charities. Leeza was playing for Leeza’s Care Connection and Geraldo was playing for Life’s WORC. The final task was to create a commercial for Universal Orlando Resort and sell ten vacation packages.

They presented their commercials at a red carpet event in New York City. Each leader worked with former contestants as team members to bring the commercials to life and brought in entertaiment for the night. Geraldo invited singer Tony Orlando, and Leeza Gibbons brought in her friend, singer Olivia Newton-John. But Leeza , who had eight wins and three losses against Geraldo, pulled out the big guns in the final fundraising task to raise almost $350,000–nearly double Rivera’s dollars. In the end, both Geraldo, who raised $724,000, and Leeza, who raised close to $500,000, in total for their respective charities did a great job.

As the newest Celebrity Apprentice, Gibbons becomes the second woman–next to the late Joan Rivers–to win in the show’s history.

The cast of season 7 of The Celebrity Apprentice

The cast of season 14 of The Celebrity Apprentice
Photo courtesy of NBC Universal

Always good for great television, Geraldo told Trump that in the boardroom his appearance, antics, and skill on this year’s show added to the excitement and fun of the program. So entertaining that NBC has renewed The Celebrity Apprentice for another season. I admit, the show was pretty entertaining. The show brought back many memories from the 11 years he and I worked together on his talk show.

Of course, at home I was cheering for team Geraldo and am glad people got a chance to see him in action behind the scenes as well as in front of the cameras. Geraldo’s been in the business for over 40-plus years, and at almost 72, he can still give the young folks a run for their money. Hence, his place at the season finale table. And finally, Trump never actually uttered the words, “Geraldo, you’re fired!” but acknowledged that both Leeza and Geraldo were winners.

Last week, I jumped on a quick call with GR to talk about his first foray into the world of reality television, those memorable moments, and of course, his charity.

You have raised $600,000 so far for your charity, the non-profit Life’s WORC, a facility for adults and children living with developmental disabilities. Who do you think is going to win it on Monday?

Well, I don’t think anyone can out-fundraise me. I think I’ll probably prevail in that regard. I’m not certain of that; Leeza could come from behind and raise a million dollars on Monday night, but I’m not going to sit on my hands and rest on my $600,000 laurels either.

 
Related Post: Ready4Air (TV) | The “Real” In Reality TV: A Former Reality Show Personality Tells All

Geraldo talking to his team members

Geraldo talking with his team members
Photo courtesy of NBC Universal

When you went into the game, did you have an idea of what it was going to be and were you surprised? 

The most surprising moment to me was kind of a revelatory moment. And remember, I’ve never been on any kind of reality show; I’ve never been in a contest of any sort; I’ve never been in a competition. I’m a news guy or a talk show host, but I’ve never been in one of those competitive arenas. Going back to the very first project, I was the project manager and the idea was to sell these pies. It was really a fundraiser to see how much money we could raise for our charities. So of the $180,000 raised–three times more than the women’s team–I personally raised $115,000 in that first task. I saw that as my most important function: to be the person dialing for dollars. So I did, I spent a lot of time there. I expected, because we did crush the women, that everybody in the boardroom speaking to Mr. Trump in the postmortem would be back-slapping and high-fiving. Kevin Jonas went off that I didn’t help him bake the damn pies. I mean I’ve never even heated up a chicken pot pie in my life. What could I add to him cooking his pies? Ian Ziering went off on how I didn’t give enough attention to him putting together the posters that we were hanging out front. His whole task was to design that poster, and I didn’t give him enough oversight in the design of the poster. So I said, “What? The poster?” And Kevin actually criticized me in the boardroom saying, “You don’t even know how much money each individual contestant raised.” My revelatory moment came in that moment. I said, “These are my teammates, we’re supposed to be celebrating our smashing victory and instead they’re nitpicking or trying to turn Mr. Trump against me. Wow, this is going to be ruthless.” And Piers Morgan, who was the advisor, used exactly those words–you have to be ruthless to win. That was a real lesson and I never let them gain the upper hand on me again.

Vivica A. Fox and Kenya Moore

Vivica A. Fox and Kenya Moore
Photo courtesy of NBC Universal

I loved the boardroom where you were sitting between Vivica A. Fox and Kenya Moore and you had nothing to say. And I thought, “Wow, Geraldo speechless!” So what was it like to be between those two?
So you have Kenya Moore on one hand and Vivica on the other. Two women who are larger than life in every sense–black women who are very accomplished and energetic and self-confident and hate each other. They were going at each other in a way that I have never seen before in my private life–and even that became the norm after a while. But then when it became clear that Kenya, from the Real Housewives of Atlanta, had allegedly stolen Vivica’s cell phone to put damning tweets on Vivica’s Twitter account, I was shocked. That was one of the most shocking things I had even heard of in reality TV history. I never expected it. It showed me a life lesson that even at my age, you can teach an old dog some new tricks.
 
 
A few weeks ago, a newly-ousted Celebrity Apprentice contestant Ian Ziering was on The Wendy Williams Show and said, “Geraldo has lost eight challenges, but he has more lives than a cat.” GR, was this luck or was this your strategy for the show?
As for Ian, I lost five challenges, not eight. I compare myself to Carmelo Anthony, who scores 28-30 points a game and the Knicks lose all their games. I did the best I could when I was part of the project when someone else was the project manager, and I won all of the tasks when I was project manager. Ian played the game in a ruthless way, and he tried to get me out right from the get-go. He made a marriage of convenience with Kevin Jonas and Lorenzo Lamas. They conspired to get me out; they absolutely played the reality show treachery game, and I was naive. I thought that as my teammates, they would be on my side. Little did I know, they would try to sabotage me, so it was with great relish and wonderful enthusiasm and great gratitude that I crushed all three of them. They got theirs. What goes around comes around. They thought they could outsmart the old fox and I ended up biting them all on the butt.
Geraldo Rivera, Finalist, NBC's  The Celebrity Apprentice

Geraldo Rivera, finalist on NBC’s The Celebrity Apprentice

Tell us about Life’s WORC.
You know, this is a great cause, and one of the things I hope they show on Monday night is where the money that I have raised is going. Everybody in New York knows about the Willowbrook Institution for what we used to call the population’s mentally retarded and that we now call the population’s developmentally disabled and the autistic, and we got them out of the institutions. We created and funded 40 community-based residences so far. We have just opened the fortieth from Life’s WORC, which is one of the many charities in the area that I work with. This population can live in the homes in safety and harmony and have their individual needs taken care of. They can have job training and relationships and grow old there. It’s one thing when you have a cute little kid who’s developmentally disabled. What happens when his or her parents age out and they die? What’s going to happen to that kid?  These homes are so vital in this particular area. And with this money specifically, we’re opening a day center for the severely autistic, I mean it’s so necessary, and I just hope that if I win, that’s another prize on top of whatever I raise, I get another $250,000 and a lot of attention for that cause. I’m so proud to be the point man on it.

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Thanks, GR!

Coming up: Ready4Air (Lifestyle) Marian Rivman explains why Hong Kong feels like New York on steroids

 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Music) | Music Makes My Life: Taking A Spin With 11-Year-Old DJ Fulano

fulano 2

February 11, 2015 | Posted in Music | By

fulano 1

DJ Fulano. Photo credit: Michael Bezjian

Last August, Ebony magazine named 11-year-old DJ Fulano Librizzi one of the coolest black kids in America. You might think this is a pretty big title for someone so young, but once you meet him you’ll think the title is a perfect fit. I met Fulano’s mom, maternity lifestyle maven and Mama Glow founder, Latham Thomas in 2011, when I first was introduced to the mom bloggers circle. Thomas, also a yoga teacher who could be a model, always has a beautiful smile and gentle energy around her. Her son Fulano was moving in the blogger circles too, specifically as a DJ for the 2012 Strut: The Fashionable Mom Show held at the Mercedes-Benz New York Fashion Week. At the time, he was 8 years old.

It took three years, but I finally got to meet Fulano when he stopped by the Arise and Shine studios one Saturday morning right before the holidays. He was a little tired after arriving for an 8:00 a.m. interview, but I had a chance to sit and ask him a few questions for Ready4Air’s “Music Makes My Life” series.

DJ Fulano, nice to meet you! So tell me, when did you first start to DJ?

I started to DJ when I was 5. It’s a long story, but basically my mom’s friend opened a DJ school and said, “Hey, maybe your kid should come take a lesson.” I took a lesson, I got a scholarship because I was so good at it. I was listening to all the genres of music like Michael Jackson, Donna Summers, Aretha Franklin, since I was a baby. My mom and dad played them all the time, so I already had that variety of music in my head. For my first mixes, I’d play Michael Jackson and Janet Jackson, all the old school like soul, funk, hip hop, pop, everything.

If I were going to have a birthday party and I were to hire you for my party, what kind of music would you play?

I’m guessing you would like Donna Summers and Aretha Franklin.

That’s true–I do like those artists. That’s a good mix!

I’d also play Janet Jackson, Michael Jackson, the Jackson 5, Kool and the Gang.

You play so many different genres. What is your favorite genre of music?

I hate this question [laughs]. I’ve never been able to answer this. I like different people from different genres. In hip hop, for example, I like the old Jay-Z, I might not like the old Drake and like the new Drake. What they’ve made in different time periods and what I’ve liked from them–that’s really hard to pick because there’s a lot of great from the different genres, like Ray Charles, Aretha Franklin, Michael Jackson, James Brown, Elvis Presley, Stevie Wonder, and all those people who have really influenced music. So it’s too hard to me to choose because I like R&B singers, I like hip hop rappers, I like a lot of soul, jazz, funk. I also like “Respect” by Aretha Franklin. I like different songs by different musicians. I can’t pick! I can say I have a favorite song for one musician, but I can’t say I have a favorite musician or a genre, or a favorite musician of all time because there are so many, and I still haven’t heard so many.

fulano 2

DJ Fulano. Photo credit: Michael Bezjian

You’re leading a pretty glamorous life. You are going to school and still have homework. How are you able to organize and balance everything? 

I have a daily routine. Every day when I come home from school, I do my homework, play my video games, listen to music, play my bass. I keep my balance like that. On Friday, I go home, do my homework, and then I have a meet-up with all my friends, which I usually do every weekend, and I practice my instruments.

What instruments?

I play bass and drums and I am learning saxophone. I’m also buying a guitar and will learn how to play it soon.

fulano collage 2

The fashion of DJ Fulano
Photo credit: Michael Bezjian

Let’s talk a little about your style. You have a very distinctive style–very sharp, very dapper. How would you describe your style?

Really sporty, expensive, flashy kind of wear. I’m a sporty, expensive kind of person. I’m a very unique person with non-simple needs. I like wearing the suit inside, but for my other hobbies, it doesn’t really work out.

What’s your favorite fashion ensemble?

To look nice, I usually wear a suit and nice pants. I wear a tie or bow tie.

I like your bow tie.

I do this on the first day of school.

Have you always been stylish?

Yes, always. And I was in a magazine when I was 5 years old, in kindergarten. I would show the kids and say, “Look at me, oh my God!”

 
fulano 3

DJ Fulano. Photo credit: Michael Bezjian

Your mom said that you have a ritual before you perform. She said that you meditate. 

I don’t meditate too often. Before I go to sleep, I’ll thank God for our day. What I do is tell myself, “Just act like you’re practicing in your room by yourself. Don’t pay too much attention to all the cameras flashing at you.” The gig I was probably the most nervous about, there were so many people. I was worried thinking, what if I screw up, what if I don’t play that at the right time, and what if my headphone goes above the beat. But it turned out fine for me. You just have to believe that you can do it. It’s all about self-confidence.

It’s true and it’s okay to be nervous. Tell me about the upcoming TED Talk.

Yes, I’m speaking at TEDxYouth, which is an organized TED event, and they want me to speak about my life as a DJ and my life with music. It’s about your picture of the world, it’s about your world imagined. It’s really cool, I enjoy the opportunities and it’s fun to be able to do those.

And finally, I listen to music when I workout, and I like to workout to house music. Tell me two songs I should buy right now.  

“Hideaway” by Kiesza is a good song and “Waves” by Mr. Probz.

Those are good songs! Thank you for talking to me!

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Coming up: Want to land on a producer’s radar? You can with our 5 tips.
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (TV) | The Reporter-Publicist Partnership: Getting That Story To Air

Lyndsay Christian. TV Personality

January 27, 2015 | Posted in Social TV | By

Lyndsay Christian , Host and Producer of On the Scene Photos: Courtesy of Lyndsay Christian

Lyndsay Christian (right), TV personality and media consultant
Photo: Courtesy of Lyndsay Christian

By Lyndsay Christian

Since my last blog post, a lot has transpired. I traveled abroad to Europe for the first time (double yay!) and I’ve accepted a new job as a reporter in the New York market (triple yay!). I’ve been busy, adjusting to the new gig. It’s intense–one-man banding like no other. It’s pretty cool because I’m equipped to shoot, edit, and write my own stories, which allows me creative freedom. So far, so good.

 A recent field experience prompted the idea for this blog post about the partnership between reporters and publicists. I’d like to note a few important dos and don’ts when in the field working on a story.

 Scenario: The reporter books a story and schedules the interview to happen at a designated site. Typically, a PR rep for the corporation or private entity will meet the reporter on-site to monitor the conversation.

Related Post: Ready4Air (Social) | Public Relations 101: Choosing A PR Firm For Your Business

 Reporter Dos:

  • DO research the subject matter in advance.
  • DO create questions ahead of time so that you can frame the conversation.
  • DO create a vision for your story and stick to it.
  • DO make the publicist feel comfortable in the work environment.

Reporter Don’ts:

  • DON’T assume anything. Know the information!
  • DON’T overshoot the story or interviews. Be timely and concise.
  • DON’T promise inclusion of certain elements. Shoot what you can and edit what makes sense.

Related Post: Ready4Air (TV/Film) | Jockeying For A Shot: When The Press Is Covering The Red Carpet

Publicist Dos:

  • DO provide the reporter with miscellaneous information as a sidebar or possible anchor tag.
  • DO confirm details of the story in advance of arriving to the scene/site.
  • DO trust the reporter’s vision and process.
  • DO offer support on-site.
  • DO offer your contact information should the reporter need to follow-up the story.

Publicist Don’ts:

  • DON’T hover over reporters or follow them around as they are shooting the story. Give them space.
  • DON’T suggest or force the reporter to stage an activity, unless it is necessary.
  • DON’T question the process.
  • DON’T assume your client/brand will be included in the final edit of the story. The more you press the reporter to include branded language, the less likely they are to include it.

Thanks, Lyndsay! I will add that these points also apply to producers and publicists. Nice list, Lyndsay and congrats on the new gig!

Lyndsay Christian. TV Personality

TV personality Lyndsay Christian

Lyndsay Christian is a television personality for Fios 1 News and media consultant in the New York City area. Follow her @LynzChristian.

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Coming up: Meet the 2TVChicks!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Film) | Oscar-Nominated “Birdman”: Its Composer Drums Up The Spotlight

Birdman composer and drummer Antonio Sanchez

January 21, 2015 | Posted in Film, Music, Social TV | By

 

Birdman composer and drummer Antonio Sanchez

Birdman composer and drummer Antonio Sanchez

By Jackson Murphy

Birdman or (The Unexpected Virtue of Ignorance) is one of the best films of 2014 and a frontrunner for Best Picture and Best Ensemble honors this awards season. The dramedy includes a defiant score dominated by a single drum set. Four-time Grammy-winning jazz drummer Antonio Sanchez is overwhelmed by the attention he’s getting for composing and performing the music for the film. In this LCJ INTERVIEW, Sanchez–who’s already received Critics’ Choice and Golden Globe nominations–talks about working on this, his first film, with visionary director Alejandro Gonzalez Inarritu, what he calls “bittersweet” emotions of being in the spotlight, and why someone else had to play him in the movie.

Related Post: Ready4Air (Film) | Jackson Murphy Lands Exclusive Interview With Gregg Alexander

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Coming up: An inside look at Jackson Murphy’s celebrity moments at the Critics’ Choice Awards

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (TV) | A First TV Job Out Of School: Celebrating One Year In TV Production

Joe "Joey Pants" Pantoliano with Michelle Lynne Madar at Arise On Screen studio, NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

January 20, 2015 | Posted in Social TV | By

 

Michelle Lynne Madar a.k.a "Prompter Angel" on Arise On Screen Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

Michelle Lynne Madar a.k.a “Prompter Angel” on Arise On Screen
Photo Credit: Briana Montalvo and Deborah Mitchell Media Associates

By Michelle Lynne Madar

A year ago, I walked into the Arise TV studio not knowing what my internship had in store for me. Reflecting on my first year of television, I can say I’ve learned a lot!

Just “go with it.”

I have adopted the mentality to just go with it. Nothing is ever going to go 100% perfectly, so I’ve learned to just be prepared for any hiccups along the way and always have some sort of backup plan. There are times when circumstances happen that are out of our control. Breaking news always takes precedence, and when that happens, we have to be flexible. When our studio time gets bumped it sucks, but you learn to figure out what the most important segments are and get those done first.

Related Post: Ready4Air (Brands and Bloggers) | An Unhappy Customer Fights Back

Michelle Lynne Madar in the control room on Arise On Screen. Photo Credit: Deborah Mitchell Media Associates

Michelle Lynne Madar in the control room on Arise On Screen.
Photo Credit: Deborah Mitchell Media Associates

Don’t be afraid of learning new skills.

Working on Arise On Screen, I have been thrown into several different jobs within the past year. When I first started out, I was nervous about being the teleprompter operator on my very first show. I didn’t know anything about running the prompter except don’t mess up! It’s important with any new job that you jump out of your comfort zone and accept tasks that you might not be familiar with. Even though each time I’ve jumped into a new task I’ve been incredibly nervous, it’s been rewarding. I’ve discovered how much I love tape producing, another task I was thrown into. I love seeing the videos that I choose each week during the show and I love sitting in the edit room making sure each video is organized and pushed up to the control room for airing.

Joe "Joey Pants" Pantoliano with Michelle Lynne Madar at Arise On Screen studio, NYC Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Joe “Joey Pants” Pantoliano with Michelle Lynne Madar at Arise On Screen studio, NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Enjoy every moment!

The show’s executive producer, Debbie, often asks me if I’m still enjoying working in TV. She wants to make sure it’s something I enjoy, and I tell her “yes,” but part of me thinks it’s because I’m quickly becoming a mini-her! I realize now I want to be an executive producer of a show. I love what I do and I’ve enjoyed every part of this year. I’ve had some starstruck moments around the studio, made some incredible friendships, and found amazing role models that I can look up to.

2014 was an amazing first year in television for me. Here’s to another successful year!

Related Post: Ready4Air (TV) | Television Can Be Fast Paced And I’m Learning TV On The Fly

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Coming up: Birdman Composer Drums Up The Spotlight

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Gimme The Mic) | Four Tips On How To Prepare For Your Voiceover Booking

Coach Marla Kirban, Marla Kirban Voiceovers

January 14, 2015 | Posted in Gimme The Mic | By

Marla Kirban Voiceover Photo Courtesy of Marla Kirban

Marla Kirban Voiceover
Photo Courtesy of Marla Kirban

By Marla Kirban

There is nothing to prepare! I could be really sarcastic and write the words “don’t prepare” four times in a row on this blog, but instead, I’ll explain why not to prepare and then what to do when you’re in the booth.

1. What would you be preparing? You booked the job, so there must have been something they liked in your audition or demo to book you. There are people who will be directing you. In fact, there may be a number of people who are working for the client, and they will all have different ideas about how the spot should be read. If you lock down the way you want to read the spot ahead of time or try and replicate the read that booked you the job in the first place, you’re sunk.

2. Come into the session happy. Clear your head of the little stresses of day-to-day living and be present. Be upbeat. Make the session enjoyable for yourself and easy for everyone else. Think like an improv person: arrive ready to roll with whatever happens, listen actively, and be a collaborator.

Take all the suggestions they give you, and don’t take it personally if they have you do the read over and over again. You are not doing anything wrong. They just want to cover their bases on different takes and want many options. You are GUMBY! Remember that flexible green rubber thingamajig? Just give them what they want and they will be happy. You are the solution to their problem.

Related Post: Ready4Air (Gimme The Mic) | Would You Buy A Product From This Voice? (AUDIO)

Coach Marla Kirban, Marla Kirban Voiceovers

Coach Marla Kirban, Marla Kirban Voiceovers

3. No comments on the copy or rolling of the eyes if their direction doesn’t make sense to you. (It’s natural to look for something to blame if you’re feeling a little nervous, but instead, take a quiet breath, don’t worry about how you’re doing, and then get back on track. Avoid major yoga stretches or big acting class voice-openers at these moments: they broadcast nerves.) You are there to serve. They will call you back if they enjoy you. If you have the best voice in the world and you’re a pain in the ass, you will never hear from them again. Being fun and charming goes a long way.

4. Okay, I’ll admit it. There are a few things you can do to prepare to be in the moment for your gig:

  • Get a good night’s sleep
  • Don’t party too hard the night before. Alcohol dries out your throat, slows down your brain, and doesn’t smell so great in the booth when it’s coming out of your pores
  • Be clean but with no intense colognes or perfumes
  • Turn off your phone and make sure nothing else you’re wearing makes noise (bangles, keys on your belt, etc.)

In conclusion: don’t worry and be in the moment!

Related Post: Ready4Air (Gimme The Mic) | Training Your Voice For Voiceovers

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Coming up: Second Season Show Tweaks

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen, a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (TV) | The Rundown: A Show Roadmap

Photo Credit: Nick Viagas and Debbie Mitchell

January 13, 2015 | Posted in Social TV | By

Photo Credit: Nick Viagas and Debbie Mitchell

Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

I mentioned earlier this week that things went smoothly in the Arise On Screen control room over the weekend. This season, we tweaked a few things in pre-production and have a new director whose needs in the control room are different from our previous one. One of those needs is the way we structure the show rundown.
Arise On Screen line producer Steven Ramey loading a show rundown Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Arise On Screen line producer Steven Ramey loading a show rundown
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

 The show rundown is the roadmap that allows everyone reading it to follow and time the flow of the show. When I interviewed our show line producer, Steven Ramey, he explained the importance of timing in show production: “I’ve learned over my years of experience to respect time, so that if there’s a deadline or something is supposed to happen in a matter of minutes or seconds, you have to be honest with yourself about what is feasible in that time frame. Learn to tell the best story in your allotted time.
“It’s better to underestimate than to overestimate your capabilities, because overestimating means that you will fall short. It’s better to undershoot and be surprised and have a little bit of wiggle room than to think that you’re going to pull off this magnificent edit in 90 seconds if everything lines up right. Really, you’re shooting yourself in the foot.”
Arise On Screen show rundown Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Arise On Screen show rundown
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

When I asked Steven to describe a show rundown, he went on to explain that “It’s the written outline or roadmap for a show’s production that is especially important to the line producer, senior producer, and executive producer. It is one living, malleable document that outlines all the pieces of the puzzle. It’s important that it’s plainly laid out so that anyone who uses it–the director, the audio techs, the editors–can follow along. It should be something we can rely on to show us where we’re going, instead of using doing it verbally every step of the way. It’s so much easier when there’s a roadmap. So if we need to do a detour, we can because it’s spelled out on paper, and we can skip a couple of lines down and do this and everyone can follow along.”
Show rundowns usually contain the video, audio, and graphic elements that are part of the story being told by your guest or talent in an allotted time. It also has the total runtime of segments and the show.
 When producers are booking their segments, they coordinate and provide the elements for their segment and give it to the line producer who will load it into the show rundown. Steven says, “We lean on those elements to help tell the story when the guest or host is telling it. So we have to keep everybody on the same page.”
Trying to direct a show in the control room without a rundown is like driving a car without a map or GPS. You know your final destination but can’t figure out the direct route to get there. There’s no question, it’s better to have directions.

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Coming up: Four Tips On How To Prepare For Your Voiceover Booking

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen, a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

Read More...

Ready4Air (Film) | The 10 Worst Films Of 2014

EarthtoEchoWorst2

January 9, 2015 | Posted in Film | By

"Earth to Echo" (Relativity)

Earth to Echo (Relativity)

 

By Jackson Murphy

The fact that The Monuments Men, Need for Speed, Obvious Child, The Giver, and The Maze Runner couldn’t even make my Honorable Mentions list shows that there were a lot of bad movies in 2014. So many to choose from, but these were the Worst of the Worst:
1. EARTH TO ECHO
This ET knock-off about a group of stereotypical preteens who find an owl-like robot who “just wants to go home” is an absolute mess. The performances were disastrous, the dialogue was corny, and the story was ridiculous. But the worst of all was the “handheld camera” technique: so in-your-face that I had to force myself to keep my eyes shut at times to keep my head from pounding more than it already was. At one point, one of the characters says, “I need an Advil.” Perfectly summed-up my miserable experience.

Related post: Ready4Air (Film) | A Series Of Summer Superhero Sequels

2. DUMB AND DUMBER TO
Jim Carrey and Jeff Daniels did NOT need to reunite for this trainwreck of a “two decades later” sequel. Most of the story made absolutely no sense, the situations felt dated, and I don’t think I laughed once.
3. SEX TAPE
I had a feeling going in this one was going to be a clunker. Cameron Diaz (who, whether you want to admit it or not, is a thousand times better in Annie than this) and Jason Segel had no chemistry together or any funny lines.
4. TRANSCENDENCE
And we thought The Lone Ranger was Johnny Depp’s career low. There’s some controversy surrounding the poor sound editing and mixing of Interstellar, but the numerous, stray techno noises here were far worse. The only thing transcendent about this film was its ineptitude.
5. THE HOMESMAN
It’s a western that also mixes-in elements of melodrama, comedy, horror, musicals, action, farce, road movies, and more. And nothing works! This film features so many ridiculous scenes, I was constantly shaking my head and agreeing with Tommy Lee Jones’s best line, “What the hell?”

Related post: Ready4Air (Film) | Summer Movie Season: I Am On The Fence About These Films

6. THE LEGEND OF HERCULES

In one of the first releases of 2014, Kellan Lutz (Twilight) starred as a far-less version of Mighty Hercules than Dwayne Johnson (though his “Hercules” was pretty bad, too). Clumsy and completely forgettable.

7. POMPEII
Should we feel bad that 24‘s Kiefer Sutherland starred in this disaster, about a disaster, for the paycheck? Only if you saw it, too.
8. INHERENT VICE
Two-and-a-half hours of my life I will never get back.
9. I, FRANKENSTEIN
You, Awful.
10. BLENDED
My Worst List couldn’t be complete without an Adam Sandler appearance. While it wasn’t as terrible as 2013’s #2 selection, Grown Ups 2, Drew Barrymore’s rendition of “Over the Rainbow” sealed the deal to get this into the Top 10.
HONORABLE MENTIONS
AUTOMATA – Antonio Banderas starred in this low-budget and deathly dull sci-fi/adventure whose battery dies long before the final scene.
DIVERGENT – It felt like six hours. It was only 2:20?!
THE NOVEMBER MAN – Pierce Brosnan in his own, poor “007” rip-off. More like “003”.
THE NUT JOB – The year’s worst animated film was so bad it’s not even on The Academy’s qualification list for the Animated Feature Oscar.
RAGE – Nicolas Cage flop in which his hairpiece gives the best performance. Will probably be writing that again next year at this time.

 

Photo Credit: Jackson Murphy

Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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#TBT Ready4Air (Brands and Bloggers) | Backstage Access: The Power Of The Press Pass

DSC02050

January 8, 2015 | Posted in Brands and Bloggers Connect | By

 

Photo Credit: Debbie Mitchell
 
“It’s okay to let me in. I have a press pass.”
For any working journalist, those words are the key that can open the gate to the kingdom, allowing them firsthand access to people, places, and, eventually, stories. If there’s a breaking story, an event, or press conference to cover, a press pass is part of your entry package. For those of you not familiar with the press pass, it’s a credential that allows practicing journalists, usually affiliated with a specific news agency or organization, special privilege, benefits, and access.
The press pass and benefits are determined by one of the three agencies issuing the pass, including news organizations, law-enforcement agencies, and event organizers for a press conference or specific event. Since each card allows different benefits, the most desirable goal is to have multiple press passes.
Photo Credit: Debbie Mitchell
During my years at CBS, I was issued a press pass to cover major, breaking news stories like 9/11 and lighter fare such as Mercedes-Benz Fashion Week, which I will talk about at the end of this post.
Most times, having a press pass at a major event allows you access to interview select individuals, get a press kit, and to gain entry to special rooms set up for press interviews. But the days of press passes being available only to serious journalists are over. With the rise of the Internet and bloggers being viewed as serious writers, press passes are now more available to them.
Photo Credit: Debbie Mitchell

Bloggers Can Get A Press Pass

For bloggers, the Event Specific Press Pass or Press Badge is probably the best of the three to apply for. Press passes are available for trade shows, community gatherings, sporting events, award shows, professional conferences, or major events of any type. The benefits of these passes are determined by the agency issuing them. If you are interested in getting a “press badge,” you should apply in advance, be prepared to offer samples of your work, stats on your blogs, reach, and niche.
If you write for a publication or organization, ask them to write a letter for you on their letterhead with information about your assignment. If all your data clears, then you might be able to get that press pass. If you don’t get cleared, no worries because  you might be able to buy a pass. Yes, buy one.

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Coming up: The 10 Worst Films of 2014

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | Build Your Brand By Teaching At A Coworking Space

Victoria Clark, Content Strategist Consultant
Photo Credit: Victoria Clark

January 7, 2015 | Posted in Brands and Bloggers Connect | By

Victoria Clark, Content Strategist Consultant Photo Credit: Victoria Clark

Victoria Clark, Content Strategist Consultant
Photo Credit: Victoria Clark

By Victoria Clark

If you are in the market for a sustainable brand-building opportunity, teaching classes at coworking spaces is a viable option for you. As the membership and event manager for a busy coworking space, I have witnessed many business owners successfully extend their brand, connect with new communities, and grow their client list by adding classes to their marketing strategy. For anyone who wants to energize their brand by becoming a valued resource for ​various coworking communities, keep reading:

Research

There’s no need to waste time and energy pitching classes to a space that isn’t interested. Take your time identifying the spaces that would be a good fit for your brand and classes. Email or call the community managers and/or event coordinators for the coworking spaces on your target list to request information on the submission process, class structure, and members. Compiling this research will determine if you are on the right track or need to revise your target list.

Bonus Tip: Become familiar with the classes offered by various coworking spaces. This is an ideal opportunity to study the professional development areas that aren’t being featured and craft classes that can fulfill that need.

Related Post: Ready4Air (Brands and Bloggers) | Creating Your Brand’s Storyline: A Few Tips From TV And Movie Pros

Show Up

A website is a great introduction to many coworking spaces, but that doesn’t compare to an old-fashioned, in-person visit. Many coworking spaces offer a networking night open to nonmembers. Go. Meet the staff and the members. Explore if the energy and vibe fits with your brand, marketing strategy, and goals. Be honest.

Bonus Tip: If you have a colleague or business buddy teaching at a coworking space on your target list, attend the class to gain additional insight.

Make the Pitch

After you’ve completed the research and networked at your targeted coworking spaces, dive in to make your official pitch. Be as creative as you want to by explaining why you want to teach in a space, but make sure to provide the following:

  • A bio highlighting why your brand is a good fit (150-300 words)

  • Suggested class list with brief descriptions

  • Social media links (e.g. website, blog, LinkedIn, Facebook, Twitter) to provide additional insight into your voice

Related Post: Ready4Air (Brands & Bloggers) | Choosing The Right Bloggers For Campaigns

Bonus Tip: Provide dates/times of your availability that allow for additional discussion, confirmation, and marketing. In my experience, six-to-eight weeks is a good time window to target.

Now, it’s your turn. Let me know if you will be using these tips or have any tips to share in the comments.

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Coming up: The 10 Worst Films of 2014

 

Victoria Clark

Victoria Clark brings specificity, focus, and clarity to social media and content strategy. She has worked with solopreneurs, career transitioners, and creatives to craft their ideas and content to break through the social media clutter in a way that’s authentic and impactful. ​Interested in a Pick My Brain Social Media/Branding Strategy session for 2015? Email me.

 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

Read More...

Repost | #Foodie Friday: Picture-Perfect Food: Tips On Food Photography

A-plate-of-pasta-300x200

January 2, 2015 | Posted in Culinary Cues | By

 

With the incredible role that the Internet plays, imagery has become an even more integral part of the food world. When food photography used to be in books and on walls (admittedly, before my time!), it played a much more limited role. Cookbooks used to show carefully faked food photos: perfect and meticulously styled. Think about those 1950s cookbooks. Now, the trend is leaning toward a much more realistic feel.

When I first began food photography, this was already changing. With the Internet, the first time we “taste” a dish at a restaurant is by looking at pictures of the food. It’s our first impression and, very often, the deciding factor in whether we want to eat somewhere. Reviewers often spend a long time taking photos of every dish they eat, and bloggers love to upload pictures of food they create themselves. Our world has become saturated with food imagery.

For that reason, food photography has become more important than ever. While professionals use a lot of equipment, often in conjunction with a food stylist, there are a number of easy things that you can do to improve your own food photography, whether you use a cellphone or a dSLR. I hope you find these tips helpful. I’ve split them up by different phases of photo work.

Related Post: Foodie Friday: Picture Perfect

 Setting up the shot:

1. Keep your stuff clean.

This is a major detail that ruins an otherwise perfect food photo. You have to work clean because even a tiny smudge on a fork makes a difference in the photo. Since viewers are looking at a still image, they’ll catch every little thing in there. It doesn’t take much time to use a cheesecloth and a spritz of vodka to clean up a smear. An alcohol-based cleaner is better to use since it won’t leave streaks.

2. Find a large light source.

Light is one of the most important parts of food photography. If you don’t have fancy strobes, don’t worry. A large window will work just as well. The “clean” feeling you get from a lot of food photos is from a relatively large light source that softens shadows. If you want a bluer light, use the window in the morning. If you want a warmer/yellower light, try late afternoon or evening for an extremely golden light. Never use the pop-up flash.

3. Smooth over your process.

Make sure that there’s a clear path for the food to get in front of the camera, with a minimum amount of fuss. With many foods, you have a very limited time in which it looks fresh. Greens will wilt and cold things will melt, so you want to make sure that set up doesn’t take a long time.

4. If the shadows look too black, add a reflector.

If one side of the picture looks too dark, one way you can easily make the whole thing light up more is by using a reflector. You can use any white or reflective surface as a reflector: a white foamboard, a white shirt, a mirror, or a silvered surface. This is also a good way to get light over to a different area if you can’t set up right next to a window. Remember, light travels in straight lines.

5. If it’s still too dark, use a tripod.

The basic rule of exposure is that there are three factors involved. Generally speaking, if you don’t have a dSLR, you can’t control them. Still, there are ways you can work around this, and one of these ways is by keeping very still. If you don’t have enough light, put your camera on a tripod or lean your wrist against something to keep it very still. This works for dark restaurants, too.

Taking the shot:

 

 

Related Post: Foodie Friday: A Book Brings Food and Love To Life

1. Set your camera to macro mode or use a macro lens.

Food photography embraces close-ups of food. Even if you’re getting the whole dish, chances are it will be very close to your lens. Using macro mode on your camera (or a macro lens) will help you make this look way better. Not getting enough blur? Move closer to the window or use more light.

2. Study what other people do.

Take a look at your favorite food blogs and food photography. See what they do. This is great especially if you’re having trouble with deciding how to make a particular dish look good. Chances are, someone else has done it, too, so why not check out how they’ve done it? Then, you can try variations to decide what works best for you.

3. Shoot from sitting eye height.

Generally speaking, most food photos are taken from slightly above level, from where you would sit. This is the way most people see food, and are going to respond well to it. It’s a good, safe angle. Still, don’t be afraid to try something new. No one has to see it if it doesn’t turn out well.

4. Try a variety of compositions.

Don’t be afraid to get in close or zoom way out. Sometimes food can look radically different depending on how close you are. Try different distances to see what looks best to you. Oftentimes, if the food is textural, it will look more interesting up close. Fill the frame, whether it’s with the food itself, the plate, or the entire surrounding environment.

5. Try different photographing in different phases.

You don’t have to just show the food perfect out of the kitchen. You can also show it in various stages, whether that’s preparation or with a bite out of it. This gives the food context and shows viewers that yes, this is real food.

I hope that these tips were helpful! Remember, the best way to improve your photography is just to go out and do it.

 

Bio –Winnie Jeng is an NYC photographer with a specialization in food and fashion. She was first introduced to photography early in college, where she fell in love with both film and digital work. Now, she works hard with clients to produce commercial work, and likes to do her own photographic artwork in her spare time. Check out Winnie at www.winniejeng.com and follow her on Twitter @winniejeng

 

 

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Coming Up: Learning TV On The Fly 
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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REPOST | Ready4Air (Social) | Three Ways To Keep Your Social Media New Year’s Resolutions

Framed-Social-Media-Logo

January 1, 2015 | Posted in Social Media Management | By

 

Framed Social Media Logo

One of my resolutions for the new year is to be more socially engaging with folks on my social platforms. I spent a large part of the holidays getting more organized, which is going to be helpful. I’ve found that being organized is key to getting most things done, especially when it comes to social media.

While there are so many different platforms to feed, it’s not mandatory to be on all of them. Choose your top three or four favorite sites, and put yourself on a regular schedule. I highly recommend using the scheduling platforms Hootsuite and Tweetdeck to pre-plan and schedule your posts.

My goal is to “talk” more to people online. I plan to follow back, comment, and interact with more of you who have reached out to me. If one of your goals is to ante up your social media game in 2014, check out a few tips from our returning guest writer, web editor Jessica Williams.

Related Post: Tips For Surviving Television And Social Media

Jessica Williams, Wed Editor

Jessica Williams, Web Editor

By: Jessica Williams

RESOLUTION #1 – To gain more followers on Twitter or “likes” on Facebook, you can do the following 

  • Post content that will entice your audience to engage with you. It’s best to post a question that will allow your following to comment and share their opinions.
  • You can host contests on your Facebook (FB) page that will allow users to enter ONLY after “liking” your page.
  • You can also gain followers and “likes” by sharing content and following new people. It’s all about building relationships. 

RESOLUTION #2 – Become more active on social media

  • If you’re not as active as you would like to be on social media, and that “pesky” day job is getting in the way of your tweeting/FB updates, you can set reminders on your phone to check in with your various networks. Even if it’s something as simple as posting a positive quote or asking your audience to, “Hit RT if you’re happy it’s #HumpDay!”
  •  You can also utilize the weekend to give a recap of all the major pop culture and current events that took place that week. 

RESOLUTION #3 –  Think before you post 

  • I’m sure we’ve all tweeted/ posted something we later regretted. I mean, just ask Justine Sacco (Seriously, what on earth was she thinking?).
  • If you’re ever unsure about what you plan to post, just ask yourself: Is it kind? Is it helpful? Is it necessary? Is it true? If you answer no to any of those questions, then don’t post.

Now that you know my social media resolutions, tell us a little bit about yours. What do you want to do differently when it comes to social media? Leave us a comment or send us a question.

Read more about Jessica on her LinkedIn profile. Click here.

Related Post: Tell Me…How Did You Get Into Social Media?

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Coming Up: Repost | #Foodie Friday: Picture-Perfect Food: Tips On Food Photography 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Repost | Ready4Air (Film) | Robert Downey, Jr.: Hollywood’s New Titan Of Twitter

kids-choice-awards-2014-robert-downey-jr-no-smile-1__oPt_opt2

December 31, 2014 | Posted in Film | By

 

kids-choice-awards-2014-robert-downey-jr-no-smile-1__oPt_opt(2)

By Jackson Murphy

One of the best silver screen matches of the 21st century is, without a doubt, Robert Downey, Jr. and Tony Stark/Iron Man. Now, luck may have struck twice for the two-time Oscar nominee. Downey, Jr. only recently joined Twitter, but it’s proving to be a perfect fit, as he’s quickly becoming one of the most popular celebs on the social media giant.

Related post: Ready4Air (Film) | A Series Of Summer Superhero Sequels

HERE ARE 5 REASONS WHY @ROBERTDOWNEYJR IS A MUST FOLLOW:

  1. The Bio: “You know who I am.” Classically sarcastic.
  2. The Photo: He is proudly holding his 2014 Kids Choice Awards blimp for Favorite Male Buttkicker.
  3. Those other photos: Downey, Jr. has shared some exclusive, incredible images from the set of Avengers: Age of Ultron. Sure, they’re not of him or the others in costume (quite yet), but seeing the entire cast and crew, including director Joss Whedon, having lunch is pretty cool.
  4. The promotional plugs: On opening day of his new comedy Chef, co-starring and directed by buddy Jon Favreau, Downey wrote, “Speaking of awesome movies that open today…”
  5. Appreciating his fans: A mother asked RDJ if he would help her daughter, who was being made fun of at school for believing in superheroes. He replied, “Don’t worry, Keira, I believe in them too!” Now that’s a true superhero!

Related post: Ready4Air (Film) | Summer Movie Season: I Am On The Fence About These Films

Downey, Jr. “only” has 1.64 million Twitter followers (as of this writing). Expect that number to grow a little between now and the “Ultron” release next May.

Photo Credit: Jackson Murphy

Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Repost | Ready4Air (Film) | For The Holidays: A Fresh Batch From Benedict Cumberbatch

Cumberbatchblog2-copy

December 30, 2014 | Posted in Film | By

 

Photo: Benedict Cumberbatch in "The Imitation Game" (The Weinstein Co.)

Photo: Benedict Cumberbatch in The Imitation Game (The Weinstein Co.)

By Jackson Murphy

Last year, the British actor with the great name—Benedict Cumberbatch—was in five high-profile movies: August: Osage County (alongside Meryl Streep and Julia Roberts), Star Trek Into Darkness (as you know who), The Hobbit: The Desolation of Smaug (as the voice of the dastardly dragon), and Best Picture Oscar winner 12 Years a Slave. His only film that was both a critical and financial bust was the biopic The Fifth Estate, in which he starred as WikiLeaks founder Julian Assange.

Now, with a trio of new big films coming out over the holidays, Cumberbatch could be a contender to earn a second consecutive LCJ (Lights-Camera-Jackson) Movie Award nomination for Actor of the Year.

Related Post: Ready4Air (Film) | Let the 2015 Oscar Award Campaigns Begin

In The Imitation Game, which opens in limited release on November 21, Cumberbatch plays mathematician Alan Turing, whose defying actions have a major impact during World War II. The Weinstein Company drama just won the People’s Choice Award at the Toronto Film Festival, officially putting it in the awards season derby. Keira Knightley, Matthew Goode, and Mark Strong co-star. We’ll also be hearing a lot from Cumberbatch as he returns to voice Smaug (and play Necromancer) in The Hobbit: The Battle of the Five Armies, opening December 17. But an even more buzzed-about voice-over performance will be as the secret agent wolf, Classified, leader of the North Wind crime-fighting organization, in DreamWorks Animation’s Penguins of Madagascar. The action comedy doesn’t open until November 26, but this two-minute clip clearly showcases Cumberbatch’s comedic talents.

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Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

For more of Jackson’s Oscar picks check-out the 2014 LCJ Movie Awards videos.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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#TBT | Foodie Friday | Wines And Spirits – Drinks On Me!

Framed-2013-NYCWFF-Brunch-Bartender

December 26, 2014 | Posted in Social TV | By

 

2013 NYCWFF Taste NY Brunch Photo Credit: Debbie Mitchell

2013 NYCWFF Taste NY Brunch
Photo Credit: Debbie Mitchell

With the holidays only a few weeks away, I’m sure you’ve already started fielding invitations and attending events. So let the eating and drinking begin.

Wines and spirits were overflowing at the New York City Wine and Food Festival this year, which was sponsored by The Southern Wine & Spirits of New York. I captured a few pics of companies in attendance beginning with Taste NY Brunch. Champagnes and wines, of both red and white, were lovely complements to the delicious afternoon meals, and the bartenders made sure our glasses were always filled.

As for myself, I didn’t want to mix my wines and spirits, so I played it safe with a reliable brunch drink, the mimosa–champagne and orange juice.

NYCWFF Taste NY Brunch Photo Credit: Debbie Mitchell

NYCWFF Taste NY Brunch
Photo Credit: Debbie Mitchell

Additional wineries and spirit companies in attendance included Bedel Cellars, Dr. Konstantin Frank, Hazlitt 1852 Vineyards, Hosmer Winery, Lamoreaus Landing, and NY Distilling Company, just to name a few.

Related Post: A Perfect Bite of Brunch: The New York City Wine And Food Festival

2013 NYCWFF Taste NY Brunch Photo Credit: Debbie Mitchell

2013 NYCWFF Taste NY Brunch
Photo Credit: Debbie Mitchell

2013 NYCWFF Grand Tasting Photo Credit: Debbie Mitchell

2013 NYCWFF Grand Tasting
Photo Credit: Debbie Mitchell

Once I had my fill, I headed over to the New York City Wine and Food Festival’s Grand Tasting Event and found a few good ideas for a holiday hostess gift, like wine from the House of Mandela wines.

Yes, the iconic Mandela family launched a new line of wines in 2010. Nelson Mandela’s daughter, Makaziwe Mandela, and his granddaughter, Tukwini Mandela, were in New York in October to promote the House of Mandela wines and made appearances at several events honoring the former South African president, who has been critically ill for months.

2013 NYCWFF Grand Tasting Photo Credit: Debbie Mitchell

2013 NYCWFF Grand Tasting
Photo Credit: Debbie Mitchell

The House of Mandela wines include: Themu Collection of Sauvignon Blanc, Shiraz, Pinotage, and several sparkling wines. I tried a glass of Shiraz and enjoyed it.

Makaziwe and Tukwini stated that bringing their wine as a gift from the House of Mandela wines is a reminder that life is not about only receiving but also about giving back. After all, much research has shown that the wine industry contributes significantly to South Africa’s GDP and employs approximately 300,000 to 350,000 people, putting lots of people to work. To check out more about the wines, go to their website.

2012 NYCWFF Grand Tasting Photo Credit: Debbie Mitchell

2012 NYCWFF Grand Tasting
Photo Credit: Debbie Mitchell

Related Post: A Rao’s Invitation: An Offer I Just Couldn’t Refuse

Most people who know me know that my drink of choice is Prosecco–the Italian sparkling wine–that is either dry or extra dry. If I’m out, I will buy a glass, and I usually have a bottle in the fridge at home. A plain glass is always good, but adding a few pours of St. Germain is a great way to jazz it up. Mionetto is one of my favorite brands, and they were in attendance at the festival again this year.

What is the difference between champagne and prosecco?

Champagne is French and Prosecco is Italian. Champagne can only be made from three grapes in any combination: Chardonnay, Pinot Noir, and Pinot Meunier. Prosecco is Italian, and can only be made in the Veneto region in the northeast from the an Italian grape called Glera.

In my book, Prosecco goes with everything. LOL!

Related Post: There is no such thing as a bad meal in Italy… Mangia Bene!

2012 NYCWFF Grand Tasting Photo Credit: Debbie Mitchell

2012 NYCWFF Grand Tasting
Photo Credit: Debbie Mitchell

Leave a comment with your favorite wine or cocktail. I’m always looking to add new drinks to my holiday menu.

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Coming up: Three Ways to Keep Your Social Media New Year’s Resolutions 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Film) | 2014’s Great, Small Performances

from Gone Girl

December 26, 2014 | Posted in Film | By

 

from Gone Girl

From Gone Girl

By Jackson Murphy

These are the 10 strongest performances by actors and actresses in 2014 that could have been deserving of Best Supporting Actor/Actress consideration, if only their roles had been a little bit bigger:
Carrie Coon is excellent as the emotional and honest Margo Dunne, sister to Nick Dunne (played by Ben Affleck) in Gone Girl.
Viola Davis is prominent at the beginning of Get On Up as James Brown’s mother, Susie. She doesn’t reappear until the third act in a scene in which she reunites with her now-famous son (played by Chadwick Boseman). Davis is at the top of her game whenever she’s on screen.
Blink and you’ll miss him. Johnny Depp only appears for five minutes as The Wolf in Into the Woods. As you watch Depp sing “Hello, Little Girl” and interact with Red Riding Hood, you think that he’ll be sticking around for a while (maybe ending up as the main villain). But then he’s gone, and his unique and sly take on the character is immediately missed.

Related post: Ready4Air (Film) | A Series Of Summer Superhero Sequels

In Birdman, Zach Galifianakis plays the manager and best friend of actor Riggan Thomson (Michael Keaton). Galifianakis has some bold one-liners and electric exchanges with Keaton, but is practically out of the picture entirely by the halfway point of the film.

He’s really in only two scenes, but Stacy Keach is incredibly effective as the grandfather of Chloe Grace Moretz’s Mia in the romantic drama If I Stay. Keach is marvelous both in a flashback telling Mia how proud he is of her and at the bedside of his dying granddaughter, delivering a heart-tugging speech.

You may think she was in enough of X-Men: Days of Future Past, but I thought Jennifer Lawrence as Mystique deserved much more of the spotlight in the complex time-travel story. A confrontation between her and Michael Fassbender’s Magneto is one of the film’s best scenes.

Chloe Grace Moretz gives a standout performance in The Equalizer. Her conversations with Denzel Washington’s character in the diner are first-rate. But then Washington moves-on, and Moretz is gone for nearly most of the rest of the film.

Chris O’Dowd is terrific in his first, quite funny scene in the Bill Murray/Melissa McCarthy comedy St. Vincent. Should he have been highlighted in several more? Absolutely.

Not playing Madea for a change, Tyler Perry does a nice job as defense lawyer Tanner Bolt (great name) in Gone Girl. And he delivers the film’s best line about representing “messed-up” people.

Related post: Ready4Air (Film) |Summer Movie Season: I Am On The Fence About These Films

Finally, as the mother of millionaire wrestling coach John du Pont (Steve Carell) in FoxcatcherVanessa Redgrave was part of Carell’s two best scenes. One: a conversation between the two in which Mrs. du Pont re-iterates her disapproval of the sport to her son. The other: John attempting to prove to his mother (watching from her wheelchair) that he’s a real coach and that the team members respect him. Both scenes are riveting.

Photo Credit: Jackson Murphy

Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air Is In For A Merry Xmas!

tree

December 25, 2014 | Posted in Lifestyle Lineup (Food,Fashion,Travel,Books) | By


Merry Christmas from the team at Deborah Mitchell Media Associates!

tree

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Repost | Ready4Air (Brands and Bloggers) | Christmas In August With 2014 Sweet Suite Swag

Elf Magic- Sweet Suite 2014

December 24, 2014 | Posted in Brands and Bloggers Connect | By

 

 Blogger Bash - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Blogger Bash – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

By Nay Ayache

After going through a house move with my family, I assure you that I had no interest in opening another box ever again. So when the UPS guy showed up at my doorstep the other day with another huge, unexpected box, I was surprised. When I opened it, it was filled with dozens of toys and games. It was a swag box courtesy of the 2014 Sweet Suite Biggest Night of Play! sponsored by TheBigToyBook.com that had been sent to me by the very thoughtful Debbie Mitchell (Debbie had been a speaker at the annual Blogger Bash conference in July). At that moment, I knew it was going to be Christmas in August for my boys, Zack and Andrew, who are four and two years old. I was right, because when they saw the colorful pile of toys on the kitchen table, they dived in and had a blast!

Elf Magic- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Elf Magic- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The first thing that caught their eyes was the Elf Magic package, which contained a book, a plush elf, and paper snow. The prank-playing elf is a big deal for my kids, so much, in fact, that nine months after Christmas, he’s still a trending topic at the dinner table. A lot of bouncing and screaming happened as I unpacked it. I will at some point hide the book and maybe bring it back in November. But right now, that elf is firmly hanging by a foot from the toy box, and if I take it away they won’t stop complaining. I’m not enough of a masochist to put up with their complaining if I make it disappear.

Related Post: Ready4Air (Brands and Bloggers) | Summer Fun Meets Social Good At Blogger Bash 2014

Creativity  Can- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Creativity Can- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

My favorite toy was the Creativity Can by Faber-Castell. I liked the fact that it doesn’t contain instructions, and that the included picture was a mere guide to what the children could do. Andrew lost interest quickly, but Zack enlisted the help of his older cousin to finish up the figure. The project ended pretty badly because the kids spilled glue everywhere, but I’m planning on redoing it with Zack when we have some time alone.

Crayola Markers & Faber-Castell Creayons- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Crayola Markers & Faber-Castell Crayons- Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

I don’t know how most moms do it, but I keep all crayons in one container, and I’m not very diligent with enforcing the caps-back-on-when-you’re-done rule, I end up having to replace coloring supplies every few months. The swag box saved me from a much-needed trip to the store with a pretty awesome collection of Crayola Ultra-Clean washable markers and Faber-Castell beeswax crayons. The washable markers are a lifesaver when you have a wall and furniture artist such as Andrew in the house. I was able to effortlessly remove the colors from the walls and the lucite dining chairs with baby wipes, as you can see in the picture above. Priceless!

Faber-Castell - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Faber-Castell – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The Faber-Castell oil pastels are so vivid and beautiful, I’m definitely ordering them online! I know you can’t tell, but this is a drawing of Gollum climbing Mount Doom in Lord of the Rings. Don’t ask.

Sands Alive - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Sands Alive by Play Visions – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Sands Alive by Play Visions is possibly the most enjoyable toy Zack and Andrew have received in a while, and because it allows their creativity to flow freely, they ended up playing with it for four hours. The only issue was that, before I opened the bag, I assumed it was a commercial version of the flour and baby oil mix, commonly known as moon sand. In order to minimize the mess, I poured the contents of the bag in a plastic container on the balcony, thinking I would it hose it down later. Big mistake. The consistency of the “sand” is more like play dough, so I ended up with clumps trapped in the floor and kind of impossible to remove. That was a real “Aaargh!!!” moment, so I brought the kids and the sand back to the kitchen table. Whatever fell on the floor was easily swept after. As for the balcony, I guess I’ll have no choice but to invest in a vacuum cleaner.

Blox + Bits - Sweet Suite 2014.  Photo credit: Deborah Mitchell Media Associates

Blox Bits – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

A while ago, Zack’s daycare teacher asked me to help him practice his fine motor skills at home. I was looking for a toy that wouldn’t involve beads, since Andrew still puts things in his mouth. Getting Blox Bits by GoldieBlox in the box was a blessing: the idea is to creatively use sticks, cubes, and barrels to build structures. While the pieces are still a choking hazard, I found them easier to control than beads simply because they can’t roll off the table. A lot of inserting and focusing is required, and both kids loved it! They actually loved it so much that they requested I bring back the Sands Alive and incorporated the toys together. Even the lid of the creative can was necessary to create the perfect cake!

Related Post: Ready4Air (Brands and Bloggers) Tips For Bloggers On How To Get A Toy Brand’s Attention

Tiggly - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Tiggly – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Now, I’m a firm believer in the iPad and its constructive role in education, so you can imagine how taken I was with the Tiggly. The game consists of four shapes that are used with dedicated tablet apps; I thought it was too much of a baby app, and that, at the level my kids are at, it wouldn’t do much to further their skills and abilities. They did enjoy it a lot though, and there was enough bickering over it that I ended up taking it away. What I did love about it is that, with a household with two iPads such as ours, it’s easy to share the shapes and have fun.

Flower & Leaf Press - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Flower & Leaf Press – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

For as long as I can remember, I have never left the house with my children without them picking flowers for me. Thames & Kosmos’ Flower & Leaf Press lets me keep the flowers neatly under a magnet on the fridge, and was also good practice for Zack’s fine motor skills. I loved that the kit can be replenished with any kind of paper. It doesn’t say so, but I tested it on copy paper, and it was just as good as the reinforced paper provided.

Bananagrams - Sweet Suite 2014

Bananagrams – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

The word building game Bananagrams is not for my kids’ age, but like most moms I often adapt toys. While Zack was building his words, Andrew was finding alphabet letters. It also became an occasion to build towers!

Aquabot - Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

Aquabot – Sweet Suite 2014. Photo credit: Deborah Mitchell Media Associates

For Hexbug’s Aquabot, I gathered my kids and nephews to watch the shark come to life in my huge, water-filled, salad bowl. Unfortunately, and despite my best efforts, the fish did not move, let alone swim. Batteries are included, and there is no mention of a having to replace them, so that was a little disappointing.

What I did not get to take pictures of were my two nephews, ages seven and nine, who came sweeping in my living room and grabbed McFarlane Toys’ Rabbids Invasion Plunger BlasterMinecraft Steve with Diamond ArmorOhio Art’s Polar bear Nanoblockand Ninja Turtle action figure by Playmates Toys, in addition to a couple more toys. They are clearly a big hit with the boys because I’m not even allowed to look at them.

As for the more girly toys, I saved them for my nieces on Christmas.

Thank you, Blogger Bash and Sweet Suite, for bringing us Christmas in August!

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Coming Up: Chef Nadege Fleurimond Is Back & Ready4Air!

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Brands and Bloggers) | Last-Minute Chic Holiday Essentials

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

December 23, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

 

Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

 

By Dorcia Kelley

DINNER IS SERVED
1. Start with solid-colored napkins in bright hues or metallics. This Thanksgiving, use orange or silver table napkins from Westelm or Marshalls.
Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

2. Napkin rings are great because they don’t take up storage space and you can have fun with them. Try Jayson Home agate napkin rings or Jonathan Adler napkin rings, which can also be used as place cards.
3. Go with an all-white table setting to create a clean look.
4. Line the center of the table with fresh flowers in mini glasses.
5. Use neutral placemats or natural elements as chargers.
DRINK UP
6. Start with Champagne. Crate & Barrel acrylic wineglasses are simple and unbreakable.
Photo credit: Dorcia Kelley Deborah Mitchell Media Associates

Photo credit: Dorcia Kelley
Deborah Mitchell Media Associates

DESSERT IS READY
7. Serve dessert on the island in your kitchen. I never want guests to help clear off the table, so I invite them into the kitchen for dessert and coffee. This allows them to interact with other guests more freely.
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Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Culinary Cues) | Gourmet Holiday Delights From Munich’s Dallmayr Market

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

December 19, 2014 | Posted in Culinary Cues | By

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

By Lora Wiley-Lennartz

This is my Valhalla–the shop I love most in Munich and the gourmet shop I love most of all. No matter how many fancy food shops I’ve been in all over the world, my heart will always belong to Dallmayr.

Once purveyor to the Royal Bavarian Court, the store dates back to the 17th century and carries world-class goods. I discovered this food fairyland on my very first trip to Munich many years ago. Jetlagged and wandering the Marianplatz, I accidentally stumbled through its exquisite threshold and thought I might be in a dream.  

Related Post: Foodie Friday: A Taste Of Portovenere, Italy

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau



Just to be sure, I came back the next day and still had to pinch myself. It was real and I have never been the same since. From then on, all my consequent Munich trips (until I moved to the city) included several visits a week. And my first apartment in Munich was around the corner from Dallmayr. It wasn’t intentional but most serendipitous. Dallmayr is still my favorite store to shop for gifts to bring back to the States.

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

Admittedly, I am not much of a meat eater, and I never eat anything that comes from the sea, but I find myself lingering over the fish and fleisch counters. It’s the display and packaging that enchants me most. Even the rows of sausages and caviar hold my attention.

Dallmayr-Munich-Collage-4

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

 

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau



The employees wear smart uniforms that are very traditional and old-fashioned. Each section is like its own little Aladdin’s cave carved out in the store.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau


My favorites are the coffee, tea, and chocolate nooks. Those gorgeous hand-painted Nymphenburg porcelain containers are perfect vessels for extra special and delicious wares, including their fanciful tea blends and world famous coffee.

In case you want to celebrate your precious purchases, a lovely champagne and oyster bar awaits you.

Related Post: Summer Music Scene In Eygalières, France

 

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

At the pasta counter, you can watch the handmade process in action, practically purchasing the goods right from the machine.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau



Here’s the cake counter. Can we tawk? Oy vey. Details are in the delicious.

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau


Even ordinary food is sculpted into edible art. Guests were always impressed when this is served, but you had better get there early. It goes fast.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau


The fruit and vegetable counters carry a wide variety of exotic varieties. Rombutan, anyone?


Dallmayr-Munich-Collage-9


Off to the side is an exquisite cigar/tobacco shop. I love to just stick my nose in for a quick whiff. It just smells rich.


Dallmayr-Munich-71

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau


I’m not even going to get into the wurst and cheese sections. Those could be separate posts entirely.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

 
I love German breads. It’s one of the things I miss most living back in the States. Dallmayr is no disappointment in that department. Also, there are tons of lovely crackers and crisp breads to choose from.
 
The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau


The packaging in the chocolate section is amazing. You can choose between numerous, exquisitely wrapped packages or move over to the mother of all chocolate cases and custom select your own.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau



This place is off the hook at Christmastime with special everything on top of the daily special everything. At Oktoberfest, they don’t miss a beat with these Marzipan souvenirs and, of course, Dallmayr-branded lebkuchen hearts.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau


Let’s take a peek at the wines, champagnes, and liquors and liqueurs. Dallmayr sources and specially makes their own lines of everything, including unusually flavored local schnapps. I once bought white asparagus schnapps here many years ago. Yes, I did.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau



They were having a promotion on local honey when I was there. 


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

 

These candied roses and violets made their way into my shopping bags.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau



Usually, there are live crayfish in that fountain.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau



If you’re looking for something a bit more upscale than the outdoor Viktualienmarkt, or if it’s raining, Dallmayr is the perfect refuge. There is truly something for everyone here.


The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

The Dallmayr gourmet delicatessen in Munich, Germany. Photo credit: Lora Wiley-Lennartz of Diary of a Mad Hausfrau

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Lora Wiley-Lennartz- Veteran Talk Show Producer

Meet Lora Wiley-Lennartz

Lora Wiley-Lennartz is an Emmy-nominated producer, media coach, and food blogger who has produced the best of the best TV personalities both nationally and internationally. A passionate home baker, she is the author/creator of a food blog, http://www.diaryofamadhausfrau.com. Lora was the Managing Director of a creative web agency and the Managing Editor of an online magazine. Currently she is the German Food Expert for About.com as well as the Executive Producer of Arise & Shine, a weekend breakfast TV show on Arise.Tv.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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#TBT | Foodie Friday: CakeDiva’s Holiday Butter Rich Cookies

CakeDiva-Holiday-Santa-Cookie-225x300

December 18, 2014 | Posted in Culinary Cues | By

 

I like this recipe because you can roll it out and cut it immediately after you mix it up. So let’s get started!

Ingredients

  • 1 cup unsalted butter
  • 1 cup sugar
  • 1 large egg
  • 1 teaspoon baking powder
  • 1 teaspoon real vanilla flavoring
  • 3 cups flour

Related Post: Foodie Friday: Cook & Go–A Meal Plus Desserts In 90 Minutes

First, heat oven to 350 degrees. In a mixing bowl, cream together butter and sugar for 3 minutes.

Make sure it is with the paddle attachment that self-scrapes the bowl.

Then, put in the egg and vanilla flavoring while mixture is near the 3-minute end. Mix thoroughly.

Sift flour and baking powder together and add mixture one cup at a time to butter and sugar mixture. Mix well after each cup.

Stir in last cup by hand.

Divide dough in half and keep it in a freezer bag until ready for use.

Roll dough out on a non-stick cell pad and cut cookie shapes out by dipping the cookie cutter edge in flour first.

Slip cookie sheet under pad after cookie shapes have been cut out and residue has been taken away.

Bake cookies 8 minutes or more until you see slighty brown edges (remember the cookie still cooks when you take it out of the oven).

Related Post: Foodie Friday: For Friends….When In Doubt, Do It All!

Cool on flat surface.

After they are fully cool, remove from pad and start decorating.

If you have made a lot and they need to dry, they can be stored in pizza boxes until the drying time is fully completed.

You can freeze dough for two months as long as you put plastic wrap on the dough and put them in a freezer bag or container.

Enjoy and Happy Holidays!

 

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Coming up:  Holiday Gourmet Delights from Munich’s Dallmayr Market

 

Charmaine Jones, a.k.a “CakeDiva,” has been baking customized cakes for over 20 years. She has appeared on countless television shows and networks, including Today, ABC Eyewitness News, Food Network, MTV, Whose Wedding Is It Anyway?, and WE TV’s Cake Wars. Her client list includes Whoopi Goldberg, Susan Sarandon, and Beyonce. To contact CakeDiva, click here.

 

 

 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.

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Ready4Air (Film) | Lights-Camera-Jackson’s (LCJ) 10 Most Fascinating People Of 2014

J.K. Simmons in Whiplash

December 17, 2014 | Posted in Film | By

J.K. Simmons in Whiplash

J.K. Simmons in Whiplash

By Jackson Murphy
If you didn’t go to the movies a lot this year, you missed the on-screen domination of Kevin Hart. The combined grosses of Ride Along (co-starring Ice Cube), About Last Night, and Think Like a Man Too totaled nearly $250 million domestically. And he also had time for numerous talk shows, awards show appearances, and his very popular Real Husbands of Hollywood fake reality show.
“Alright, alright, alright, already” was exactly what Emmys presenter Jimmy Kimmel said about the “quote of the year” from Dallas Buyers Club star Matthew McConaughey. The Best Actor winner across the board and Emmy nominee for his TV turn on HBO’s critically-acclaimed True Detective also added an honest effort in Interstellar to his ’14 resume.
Simply put, we “Let it Go” a lot. First, the breakout song from Frozen catapulted Idina Menzel to phenomenon status. But it was the now infamous “Adele Dazeem” flub by John Travolta on the Academy Awards that took Menzel’s fame to new heights. And the Wicked star received another Tony nomination for new musical If/Then. It’ll be tough for her to let 2014 go.
The world was bright and “Happy” with the insanely catchy song by Pharrell Williams and his trademark brown hat. However, like most pop songs with a hook that gets stuck in your head, it was just a matter of time before no one wanted to be “Happy” anymore.
Shailene Woodley revamped the page-to-screen genre. Best-selling young adult books Divergent and The Fault In Our Stars both became surprise box office smash hits, with Woodley the focus of the praise, particularly for her emotionally powerful performance in “Stars.”
Many were skeptical that Jimmy Fallon could successfully take over The Tonight Show hosting duties from Jay Leno, but that’s exactly what he’s done. He’s number one in the ratings and on social media, as Fallon has figured out the secret to internet domination: Stage two to three wacky, celebrity-related events (songs, games, videos, skits) on his show every night and post them online.
The Comeback King: Michael Keaton made a noticeable return in the summer of 2010 with Toy Story 3 (as the voice of Ken) and the comedy The Other Guys. But this year, with larger roles in RoboCop, Need for Speed, and a career-defining performance in Birdman, Keaton is back on the A-list.
unbroken
It’ll be tough for Angelina Jolie to top her 2014. She starred as Disney’s Sleeping Beauty villain with heart in Maleficent, brought the late Louis Zamperini’s life story to the big screen as director of Unbroken, continued her important humanitarian work around the world, and finally got married to Brad Pitt.
J.K. Simmons is 2014’s Cinderella story: going from comedic character actor, co-star of The Closer, and Farmers’ Insurance spokesman to Best Supporting Actor frontrunner for his stunning work as the brutal music teacher in the indie drama Whiplash.
And finally: The title of Entertainment Weekly‘s profile on Chris Pratt was “From Zero to Hero.” His popularity skyrocketed this year, transitioning from a sidekick role on NBC’s Parks and Recreation to blockbuster movie star. As the voice of Emmett in The LEGO Movie and as Star-Lord/Peter Quill in the year’s biggest film, Guardians of the Galaxy, Pratt has become one of Hollywood’s hottest commodities. Starring in Jurassic World, out in next June, should help keep Pratt flying high.
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Coming Up:  Holiday Gourmet Delights from Munich’s Dallmayr Market
Photo Credit: Jackson Murphy

Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

For more of Jackson’s Oscar picks check-out the 2014 LCJ Movie Awards videos.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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Ready4Air (Brands and Bloggers) | Creating Your Brand’s Storyline: A Few Tips From TV And Movie Pros

RealityTV1-2

December 16, 2014 | Posted in Brands and Bloggers Connect, Social TV | By

Photo Credit: Deborah Mitchell Media Associates

Photo Credit: Deborah Mitchell Media Associates

Whether you are writing a blog or producing video for television or online, content is king. Nothing makes better content than a good story, and everybody–including individuals and brands–has a story. Storytelling is an art, and with brands competing for the short attention span of audiences online and on-air, the story always needs to contain a few key elements. It should be compelling, informative, and entertaining. So if you’re thinking about telling your story off- or online, here are a few great tips I’ve picked up in the last year from successful on-screen professionals who know how to tell a good story:

Mob Wives New Blood - Season 4

Mob Wives New Blood – Season 4

Authenticity is key. Unlike the popular perception, most reality TV show producers do not encourage fake storylines. According to Jenn Graziano, executive producer of the highly successful show Mob Wives, the key to creating the constant action is to be selective with the life events that are followed on the show. She says, “Our commitment to honest, true storytelling has always remained the same across all seasons.”
Brands finding authenticity. A business can learn a few lessons from that. Instead of creating gorgeous scripted videos, they can find their stories in their corporate culture. Employees who run in marathons, volunteer in soup kitchens, or give back to the local community are creating great content for a brand to engage its audience more in a Facebook conversation. It personalizes a brand and makes the people behind the product more human.
Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Mike Sargent with Gina Prince-Bythewood on the set of Arise On Screen
Photo Credit: Michelle Lynne Madar/Deborah Mitchell Media Associates

Build the anticipation. In a recent interview with Arise On Screen host Mike Sargent, Beyond the Lights writer and director Gina Prince-Bythewood highlighted the most important element in successful storytelling. She believes that “a good story is one that I’m listening to and makes me want to know what happens next.”
Build the anticipation for a brand. This is a crucial point, since oftentimes there’s a very small window of opportunity to keep a viewer interested. During a television commercial or YouTube video, the viewer has the option of skipping the ad after five seconds. In those crucial few seconds, the brand has to try to get as much of the message through so that it reaches viewers, even if they choose to skip it.
Steven Ramey, Senior Producer Arise America for Arise News Photo Credit: Debbie Mitchell/ Deborah Mitchell Media Associates

Steven Ramey, Senior Producer of Arise America for Arise News
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Be concise in your story. Steven Ramey, line producer at Arise On Screen, has the delicate main task of time management on the show. He’s a fan of brevity, and his favorite saying is, “If you want to say something, have something to say.” He’s right! Just because TV shows and commercials have to be an exact length in order to fit in regular programming does not mean that online videos don’t have time constraints. A bored viewer is less likely to watch a video again if it goes on endlessly and aimlessly.
Brands, be concise. The essence of a message is all that matters, and any unessential elements to your story should be edited out. According to Steve, “It’s better to say something short and meaningful than to fill a lot of hot air that doesn’t mean anything.”
Lyndsay Christian, Media Professional

Lyndsay Christian, Media Professional

 
Appeal to your viewers’ emotions. As a media and television consultant, Lyndsay Christian knows how to put the best of both worlds in her stories. Her advice is to appeal to to a viewer’s heart: “Start with the subject, build out the story, and end with the subject. What is the story you’re trying to convey? What is he or she experiencing? How is the subject feeling? Write vividly to express those emotions.”
Brands know and appeal to your consumers. A business that connects with its audience on an emotional level is more likely to create brand loyalty because the stories it tells are not about the sale or even the present. The best videos are the ones that recognize the past and look forward to the future, giving meaning to their journey with their customers.
Businesses put a lot of effort and money into cultivating a brand image, so make sure your message has the meat, the heat, and an angle. Making a great video requires a great story, and in a social world, the story has to be real, vivid, and to the point. Before hunting down the best director for the next commercial, ask this question: Does my brand make a difference or change lives? If so, these are the stories that will captivate the hearts of your audience and motivate them to share what they see.
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Coming up: Holiday Gourmet Delights from Munich’s Dallmayr Market
Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

 

TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. Deborah is Executive Producer of Arise On Screen a global and socially interactive movie review show. If you are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com, or email Nay Ayache on naydmma@gmail.com.  

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