Ready4Air (Brands and Bloggers) |Sweet Swag From #SweetSuite15, Toys And Games For The Holidays

kayla and raph

December 15, 2015 | Posted in Brands and Bloggers Connect, Social TV | By

mouse

By Alexis Trass Walker

From a toddler climbing inside a box and pretending that it is a spaceship to a teenager enamored with the latest video game, kids love toys. Understatement of the millennium, I know. But isn’t it true that every child (and many adults) love to get their hands on toys and games to entertain themselves?

Toy-buying can be tricky. As a case in point, I need to look no further than my four children. I’ve bought toys I thought they would love and they completely bombed. They’ve asked for toys that I felt sure they wouldn’t want because of their simplicity, and as it turned out, they loved them.

Blogger Bash/Sweet Suite  2015  at Pier Sixty at Chelsea Piers, New York City

Blogger Bash/Sweet Suite 2015 at Pier Sixty at Chelsea Piers, New York City

I was curious to see how my kids would react when a box of toys and games arrived from Debbie Mitchell. She received them from this year’s  #SweetSuite15, also known as the Biggest Night of Play which took place in New York City on July 16, 2015.  Each year attendees are shipped home a giant swag boxes full of toys from the event sponsors. This year Debbie graciously passed the toys along to my family.

My twin boys–Devin and Donovan, who are four years old–quickly lost interest in the box’s contents and went back to watching Paw Patrol. However, Devin did come back and claim the little mouse pictured above. Bit Bit is one of eight stackable, plush animals made by Bun Bun. They are the perfect size for his hand and they’re soft and pretty cute.

Sophia (8) and Makayla (6) are at the ages where toys are magical and games that require higher-order thinking skills are not as difficult anymore. Here are a few of their favorites:

iq logic

IQ Fit, a puzzle by SmartGames, was an immediate hit. The girls love it, I love it, and their dad loves it. IQ Fit is a 3D-puzzle. The puzzle pieces have to be fitted on the game board in such a way that it turns into a (flat) 2D-image. One of the protruding sides of each puzzle piece has one ball and the other side has two balls. Depending on how you turn a puzzle piece, you get more or less balls. When the puzzle is solved, all puzzle pieces will fit on the game board without any holes uncovered. IQ Fit has 120 challenges and five levels. Not only is it fun, but it also makes you turn things over in your head so you can do the puzzle correctly.

Related Post: Repost | Ready4Air (Brands and Bloggers) | Christmas In August With 2014 Sweet Suite Swag

color alive collage

This Crayola Color Alive coloring book is the coolest coloring book I’ve ever seen. You can bring your child’s coloring creations to life when you download the free app. You simply scan the page your child colored, and you’ll get a 4D-image of whatever was colored. Sophia claimed this Skylanders coloring book, and after she colored a few pages I downloaded the app to my iPhone. As you can see, her creation popped up right on top of the table!

Qixels collage

 

Qixels is a craft where you add little pixel bricks to a color-coded template. When the pixel bricks are sprayed with water, they fuse together and you remove the design from the template. The design we got was a sword. It started off fun for Sophia and Makayla, but they lost interest pretty quickly. The biggest complaint was that the pixels were too small. In fact, the template itself was rather small, measuring only three-by-three inches. Makayla has the smallest fingers, but even she had a hard time adding the pixel bricks. Maybe we had a sample size and the craft actually does come in bigger sizes.

eye found it

DreamWorks Eye Found It! is a fun game of cooperation and teamwork that is supposed to build observation skills and attention to detail. The objective is for all the players to get to the movie premiere before all the movie snacks are gone. The board is six feet long and features scenes from animated DreamWorks movies such as Kung Fu Panda, Shrek, and Madagascar. Players move forward by finding as many of pictured items as they can. I think this is a game that you might really like or really not like because either everybody wins or everybody loses. On one hand, Eye Found It! does promote teamwork. On the other hand, people who like to work on their own may not get as much pleasure out of the game. Overall, I say the game is a winner because if nothing else, it definitely makes kids pay attention to small details. That’s a great skill to have in life.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson With Your Ultimate 2016 Animated Movie Guide

riddle cube

Like IQ Fit, Riddle Cube is a game of challenges. Up to four players get a shape-shifting piece and they have one minute to fold, twist, and stretch their cubes into shapes that match the challenge card pulled for the round. There are 200 challenges–some are easy and others are rather difficult. It is a game of logic and reasoning. My girls didn’t like it as much as I did, but I admit that I’m partial to these kinds of games because you have to make sense of something that seems impossible. Speaking as a former teacher, students who did well in school were the ones who made mistakes but had developed the ability to look at a problem in a new way and come up with a solution. Riddle Cube is fun and challenges those neurological muscles.

animal collage

And finally, meet Smoky and Ying in the top photo and Timber and Yang in the bottom photo. Wild Republic makes these plush animals, which are actually 2-in-1 toys. Smoky and Timber and Ying and Yang come one stuffed inside the other. If your child gets tired of playing with Smoky the bear, she can reverse the toy and play with Timber the wolf. These toys are soft and sure to bring a smile to the face of any stuffed animal lover.

If you still have some Christmas shopping for kids to do, there’s still time to order the toys and games here. They make good gifts that will be appreciated and used. For more of the great toys and games that were part of this year’s SweetSuite15 Biggest Night of Play  check out bloggers unboxing their SWEETSUITE 15 SWAG BOX click on to the  ToyInsider.com YouTube Channel

Hope you have a Happy Holiday!

Alexis Trass Walker

Alexis Trass Walker

Alexis Trass Walker is a freelance writer and copy editor. Connect with her on Twitter @alexistrass.

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Coming up: 

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) 3 Signs That You Should Shut Down Your Business

business woman

October 23, 2015 | Posted in Entrepreneur, Social TV | By

business woman

First appeared in Entrepreneur.com

By Deborah Mitchell

I haven’t spoken to an entrepreneur yet who has not thought about walking away from a business at one time or another, especially if the business is only a few years old. The grind, lack of money and pure fatigue are usually the top reasons why business owners are ready to throw in the towel.

Rene Syler, CEO and founder of lifestyle brand Good Enough Mother, discussed in a recent blog post that she is still surprised when people complain about how much work is needed to build a brand:

“This is hard! It’s supposed to be. If it wasn’t, everyone would be doing it. There is not a timeline, no expiration date. You just have to keep going until it pays off. Or quit.”

Making the choice to quit your business is not an easy one. Owner and publisher Julie Wilson made the difficult decision this spring to close the doors of her Kentucky lifestyle magazine, Story, after almost four years.

“My passion for storytelling was no longer what was driving my business, and therefore, it wasn’t honest,” she says, adding that she knew it was time to let it go.

If you are business owner who is not sure if it is time to shut your doors, here are Wilson’s telltale signs that it might be time to close up shop.

1. You don’t recognize yourself anymore.

As a business owner, you want to be a better version of yourself. You may be a little different, but not completely unrecognizable. Wilson says she eventually morphed into someone she didn’t know anymore.

“I realized that toward the end, I was working so relentlessly to save the business that I had become a completely different person,” she says. “I was no longer the wife and mother I wanted to be. The business version of myself was a bit uncomfortable, though. The Julie I knew would never be using terms like ‘P&L statements’ or ‘accounts receivable,’ but I did what it took. I drafted a real business plan, then a working strategic plan, and all of this has to be referred to on a regular basis to make sure you stay on track. The snowball effect takes over, and you just try to stay one step ahead of it.”

2. It’s too much to handle.

As a business owner, you cannot and should not do everything yourself. It is a recipe for disaster. A business needs someone to plan present and future strategy, handle day-to-day projects, market and promote and handle the finances. If the business is expected to grow, then you need a bigger team.

“For the majority of the time we were in business, we had a daily staff of two that did everything from sales to publishing,” Wilson says.

With such a small staff, she admits that “marketing got the shaft.”

“One of the heaviest facepalm moments that I still struggle with is that we received a huge order for our last issue (more than double the number from the previous issue), but we were just too small to meet the demand,” Wilson says. “We created a champagne product on a watered-down Pabst budget, but in the end, there wasn’t even enough beer left.”

3. The thrill is gone.

It’s thrilling to say that you own a business, to hand out your cards and to find your website in a Google search. But the business of running your business can eventually take toll. As the boss, you are responsible for everything, including producing goods and services, payroll, providing health benefits and good customer service.  It’s a lot to juggle and maintain.

“I am a journalist by profession, but as the owner, the business side took more of my time than the creative,” Wilson says. “In the beginning, it was exciting — like I was doing research for an article about what a CEO looks like. Quickbooks, payroll, revenue reports — I learned all of it. I always felt like my type A/creative personality was a slam-dunk for playing the role of business owner. And I still think it is — I mean, I won the 2014 NAWBO Small Business of the Year Award — but when the business demands started overshadowing the time I could spend developing content, the creative spark was growing faint.

“When playing the role of CEO becomes a façade and not just a part of who I am, that’s a telltale sign,” she continues. “One area where I have stayed true to my personality is that I am one gutsy broad, and it took as much guts to call it quits as it did to start the business. For the first time in 15 years, I will not be working on a print magazine — and I’m OK with that.”

For some entrepreneurs, quitting is not an option. I circled back to Rene Syler, who has been building the Good Enough Mother brand for the last 10 years and asked her if she has ever experienced any of the above signs.

“Yes, I have. Every single one of them. But they typically plague me when I am tired or stretched too thin,” she says. “How do I handle them? I put myself in time out. For real. I understand that what I am doing, building a brand, takes time. Building anything of value does. So when I feel myself getting burned out, I take a step back, understanding that this is a marathon, not a sprint.”

Syler also believes in measuring your success in realistic terms.

“Sometimes, I take a look back at where I was a year ago and compare that to where I am now. That gives me a more accurate picture and reminds me that I am making progress, even if it’s not as fast as I would like it to be,” she says. “I would just urge people to ask a couple of hard questions: What are you going to do if you do throw in the towel? Are you willing to forego calling your own shots for a steady paycheck with less freedom? Is what you are feeling the result of short-term fatigue? Can you just take a step back and get rested? It’s not for everyone, but as difficult as it is, quitting now is just not an option for me, and I can’t see a time when it ever will be.”

Saying goodbye to a business can be an emotional and conflicting journey. When I spoke to Wilson by phone recently, she told me that even though she’s 99 percent sure she made the right decision in closing her business, there is still that nagging feeling that maybe she can start it again.

Have you ever closed or thought about closing a business? When did you know it was time to close the doors for good? Share your story in the comments section below.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) | #TBT 3 Ways to Give More and Be Proactive at a Networking Event

networking

October 15, 2015 | Posted in Brands and Bloggers Connect, Entrepreneur, Social TV | By

networking

 

First published on Entrepreneur.com

How much do you give when you attend a networking event? When I met Mark E. Sackett at a networking event earlier this year, he told me that he found networking events to be empty and didn’t believe they actually work. I slowly looked around the room of hundreds of people ready to meet and greet and then asked him why not.

Sackett explained that people are too preoccupied with the sell.

“The reason for showing up at a networking event is to build your business, and once you have determined that you cannot do business with this person, the sorting process begins,” he says. “Asking ‘what do you do for a living?’ is a sorting methodology, a method of selling. Depending on the answer, people begin to shut down, they don’t engage, their body language changes, they start glancing around the room and they try to figure out how to extract themselves from the conversation so they can move on to the next more productive person in the room.”

Sackett says that people need to understand that it is not always about the sell.

“Don’t always make it about the sell,” he says. “We are well trained in the sell but not in the listening and giving.”

Related: Networking Is a Contact Sport

An entrepreneur, Sackett is also a speaker and founder of the networking organization The Art of Active Networking, where he encourages people to shift how they do business with the giving of themselves with the simple question, “How can I help you do better right now?” Sackett’s mission in business and life is to shift the conversation from “the get to the give.”

In a later phone conversation, Sackett reminded me that in the end, people choose to do business with people they know, like and trust. So whether it’s meeting at a networking event or somewhere else, here are a few ways to build a more giving relationship and be a better networker.

1. Make it a give and not a get.

Instead of trying to sell yourself or your business, work on building relationships. Listen carefully and engage with the person you are interacting with at the event. Practice asking these four questions:

  • What is your name?
  • What do you do for a living or what do you want to be doing?
  • Why are you here tonight?
  • What is it in life that you are most passionate about?

If someone states something that they need, figure out how you can help them by thinking, “What can I do to help that person do better?” If you offer to help someone do better right now, you are more likely to build that know, like and trust needed in a business relationship.

Once you figure it out, offer to help by giving them a business card and say, “I know a number of people who might be able to help you. Call me to get their information and I will make the introduction.” There is a good chance this person will call you and that is the beginning of a business relationship.

Related: 3 Reasons Your Follow Up Sucks

2. Follow up after your meeting.

Seventy-five to 80 percent of people who receive a business card at an event do not follow up. Sackett and I found common ground immediately by talking about something other than work. When you hand someone a business card, it is a form of respect and there is an obligation to follow up. It may take time, but you should always follow up. It is never too late.

It’s also important to know what you want and what you’re going to say when you follow up. If someone follows up with you, have integrity and follow back. Respond and say something: either advance the conversation or end it. If you follow up with someone, do not start with the hard sell, just say, “Hi, it was a pleasure to meet you. If there is any way I can help you, please let me know.” Offering up your network to strangers is a great way to break the ice.

3. Continue to show up for people.

It is easy to reply to an email and say “stay in touch.” Say it and mean it. Decide what you want and what you can give. Do your best to build relationships. I know I personally cannot send out emails each week. So when I meet people, I make notes about them: how and where we met, if we know anyone in common, their birthdays, etc.

Also, don’t immediately ask for a favor when you connect with someone. I will help you, but you also need to help yourself. Be clear about your ask, know what you want and be specific so someone can tap into their networks to possibly help you.

With about 135,000 to 150,000 people in his network worldwide, Sackett says there is an art to having conversations and building relationships. When it comes to networking, Sackett encourages people to “give their network referrals. Think of the people in your network, who can help the people you know or are having new conversations with and make an active, energetic referral for that person. Pay it forward and shout them out.”

Today, with social media, this is as easy as pushing a button.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) | #TBT 5 Useful Skills TV Producers Possess That You Should Too

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October 9, 2015 | Posted in Social TV | By

 

producer


Photo Credit: Nick Viagas and Deborah Mitchell Media Associates

First appeared in Entrepreneur.com

When you read through the credits of a television show, you will see various producer titles — executive producer, supervising producer, senior producer, broadcast producer and producer, to name a few. While every producer has different responsibilities, chances are they share a few of the same skill sets and traits that have made them successful in a very demanding industry.

After 25 years in the television industry, I’ve found that producers with longevity and awards in the television business have a few things in common. Whether you are an employee or business owner, here are five useful qualities TV producers possess that you should have to make your business life more successful:

1. Natural curiosity

Most producers have a natural curiosity about things and people. They are either asking or thinking the questions whowhyhow and when? Producers read a lot. Whether it’s newspapers, online articles, listening to the radio or just talking to people, they always want to stay on the pulse of what’s going on.

Related: 8 Tech Skills Entrepreneurs Must Have to Succeed

You should stay on top of what’s going on in your industry. Read trade publications and follow your industry’s leaders on social media. Better yet, reach out to them and ask a question.

2. Great communication skills

Producing is storytelling with words and pictures to a mass audience. Whether it’s for television or your co-workers, it’s important to share your message clearly in different mediums. Hone your writing and practice your presentation and speaking skills. Always think about the group you are addressing and make your presentation relevant, concise and if possible, entertaining. You want to keep your audience engaged and informed.

3. Open to criticism

Television producers are constantly being criticized about things ranging from bad story ideas to a guest who fails to give a good interview. A boss criticizing a worker is a part of any job. This is the perfect time to put your ego away.

Reporter and producer Lyndsay Christian of FiOS1 wrote in a recent post for my blog Ready4Air: “Develop tough skin. Critics are tough. Accept criticism graciously. Learn from mistakes. Always look at the positives in every situation.” This is good advice that can be used in any business situation.

Related: The 17 Skills Required to Succeed as an Entrepreneur

4. Organized

Turns out, being organized is helpful in every profession. In television, producers are constantly juggling several balls at the same time, so it’s important to have your ducks in a row. I am a big fan of lists. Making a to-do list and crossing off each accomplishment as the day or week goes by helps you to keep track of your project. Remember, the devil is in the details so keeping a list is a surefire way to avoid making a mistake.

5. Good collaborator

Producing, just like business, requires teamwork. No two people ever think alike so learning to collaborate as a group is key and doing it with a good attitude is a plus.

Meachun Clark, who was an AFTRA (American Federation of Television and Radio Artists) coordinator for a major cable network, explained to me in a recent interview that one important quality is to be personable.

“It also helps to be personable when dealing with talent, as well as their reps, to get everything you need taken care of,” Clark says.

Finally, it is always important for a team to stay open to new ideas and different ways of doing things. With teamwork and great communication, any television show or business can be successful.

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Film) | Lights-Camera-Jackson Interviews ‘Hotel Transylvania 2’ Director

IMG_0024 (1)

September 25, 2015 | Posted in Film | By

Hotel Transylvania

Jackson Murphy with Hotel Transylvania 2 director Genndy Tartakovsky

By Jackson Murphy

The animated comedy Hotel Transylvania was released in 2012, and it quickly became Sony Pictures Animation’s highest-grossing domestic film of all-time. No surprise that a follow-up was ordered, with Hotel Transylvania director Genndy Tartakovsky checking back in for Hotel Transylvania 2. In this LCJ Q&A, I talk with Tartakovsky about making the all-star sequel, working with co-writer (and voice of Dracula) Adam Sandler and the legendary Mel Brooks, and I tell him why he may want to book a return trip to Romania.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson On Great Performances That WON’T Be Nominated

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Coming up: Ready4Air (Brands and Bloggers) 5 Useful Skills TV Producers Possess That You Should Too

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) #TBT 10 Skills That Make A TV Producer A Great Hire Or Partner For Businesses

television producer

September 24, 2015 | Posted in Social TV | By

television producer

Producers can direct a department, coordinate a live event or conference and produce a corporate video. If a company needs in-house help for coordinating an on site-video conference, media training or handling public relations with the press, a producer knows how to juggle those responsibilities.

First published on Entrepreneur.com

The next time you are looking to hire someone for your team and you see a resume, perhaps mine, with “television producer” on it, take a second look. Producing a show is a lot like founding and running a business — you need a message, a team, content or service and great execution. Any company will benefit by having a producer as a consultant or on staff.

Career-reinvention coach John Tarnoff explained during a radio interview on midlife career reinvention that we all have transferable work skills. I would add that television producers have carefully-honed skills that are particularly suited for businesses and brands. We are excellent big-picture leaders, storytellers and managers who are trained to work under extraordinary pressure.

Producers can direct a department, coordinate a live event or conference and produce a corporate video. If a company needs in-house help for coordinating an on site-video conference, media training or handling public relations with the press, a producer knows how to juggle those responsibilities.

Related Post: Ready4Air (TV) | A Good TV Producer Can Make Any Business Better

Here is a list of 10 transferable skills that producers bring to businesses:

1. Team builders and leaders

Just like the employees of a company, producers are usually part of a bigger team where they are charged with leading a production. Business owner Andrew Schmertz, co-founder and CEO of Hopscotch Air, Inc., is, like me, a former television executive producer.

“If you are a producer, you need to involve your staff in the production of the entire program and encourage employees to ask for help and guidance from each other,” he says. “Include people in the decision-making process, even when it is outside their job titles.”

2. Communicators

Communicating with your boss or staff is key. Whether writing or speaking for a three-minute segment or an hour-long special, producers must connect to a diverse audience.

Anjie Taylor, a supervising producer and writer at The Talk, chimes in: “Producers have the ability to write quickly, with clarity and in a style that fits the business culture we are in. The person who best commands language will always be an asset and will usually stand out.”

3. Big-picture planners

As a business owner, you are always thinking broadly about the company and all its components. Producers are big-picture planners.

Investigative producer David Manoucheri confirms this: “Any program has a lot of moving parts that have to fit together like a puzzle. You have to know how it all fits. We have the ability to make the necessary changes without being too married to something. Producers see the big picture.”

4. Major multitaskers

Companies expect employees to perform more duties than ever before, and producers have extensive experience wearing many hats and juggling several balls at one time and dealing with all types of people. Shelly Heesacker, a field director and producer for national shows, says something as simple as making nervous people feel comfortable is a paramount skill for getting anything done.

5. Constant connectors

Producers are great networkers. I have acquired an eclectic list of contacts over the years that I can turn to when necessary. And if I don’t know someone, I definitely know somebody who can connect me.

6. Rock-star negotiators

Business people negotiate every day, whether it is for themselves or their companies. The goal is to eventually make the deal.

“Every TV producer knows ‘no’ is not a final answer — it’s just the beginning of a dialogue on the road to ‘yes,'” says Katherine Ann, a senior supervising producer of an Emmy-winning nationally-syndicated talk show. “We are used to outsmarting roadblocks.”

Related Post: Ready4Air (Brands and Bloggers) | #TBT Land On A TV Producer’s Radar With These 5 Tips

7. Terrific troubleshooters

Most producers realize the importance of staying calm under pressure. Producers cover wars, disasters and reality-reunion shows gone amok.

“Producers know how to be a solution, not a problem,” says former CBS News manager Nanci Ross Weaver. “When all falls apart, we have plans B, C and D before reporting in.”

Senior casting producer Sharon Nash Alexander says producers are great troubleshooters and are flexible.

Executive producer and showrunner Eric Streit adds, “We know how to go into any situation at any spot on the globe, take stock of our resources and then adapt to create successful outcomes.”

8. Super salespeople and marketers

Imagine an employee being able to creatively tell your brand’s message in only 30 seconds to anyone who will listen. When producers aren’t producing a show, they are concisely selling ideas to their bosses.

Producer Ava Odom Martin says, “We are able to break through the intricacies of your business to tell your story in the elevator speech.”

9. Master money savers

With companies constantly cutting budgets, money needs to go far. Shows are notorious for wanting a lot of production with little resources. Producers know how to stick to a budget. If we cannot afford something, then we can probably negotiate a deal to get whatever is needed in even the most unusual situations.

10. Organized time managers

Every company wants their employees to put out as much work as possible in a day. Producers understand the value of time, money and meeting a deadline.

Emmy Award-winning talk show producer Joyce Coleman Sampson maintains that “it is extremely important to be organized and pay close attention to details. Effective time management is key because time is money.”

Producers bring these 10 skills and more to the business table, and as I like to say, once a producer, always a producer. If you are an employer searching for that certain someone to add to your team, a producer is that person.

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Coming up: Ready4Air (Film) Lights-Camera-Jackson interviews ‘Hotel Transylvania 2’ director Genndy Tartakovsky

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (TV) | A Producer Reflects: The Night I Won An Emmy (REPOST)

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September 23, 2015 | Posted in Social TV | By

 THE DOCTORS "2010 Daytime Emmy Awards" Winner Outstanding Talk Show/Informative at 37th Annual Daytime Emmy Awards , Las Vegas Hilton in Las Vegas, NV USA June 27, 2010

The Doctors, 2010 Daytime Emmy Awards
Winner Outstanding Talk Show/Informative at 37th Annual Daytime Emmy Awards
Las Vegas Hilton in Las Vegas, Nevada, June 27, 2010

This post was originally published on June 4, 2014.

Coming off my trip to Cannes celebrating what may be the best in film, I’m now thinking about what may be the best in television. The 2014 Daytime Emmy Awards is on June 20, and while I’ve only been nominated for an Emmy, I have several producer friends who have actually won one. The Emmys is television’s equivalent to the Grammys in music and the Oscars in film. Given by the New York–based National Academy of Television Arts & Sciences and the Los Angeles–based Academy of Television Arts & Sciences, it recognizes great work in American daytime television programming.

Related Post: So You Want To Be On TV: Tips For Pitching Your Television Segment

For some producers, the Emmy win is not only a title change for them–now, their name is “Emmy Award-winning producer”–but also a lifelong dream come true. Longtime friend and fellow producer, Joyce Coleman-Sampson, is presently the supervising producer of daytime talk show The Bill Cunningham Show. In 2010, she became a daytime Emmy winner for her work on The Doctors.

Joyce Coleman-Sampson with Jay McCraw of The Doctors in 2010

Joyce Coleman-Sampson with Jay McGraw, creator and executive producer of The Doctors in 2010

Being nominated for an Emmy is one thing, but actually winning it is another. What did it feel like when your show ‘The Doctors’ won?

It was a very funny situation. Picture this: The producers and executives are sitting in their seats waiting for our category and the winner to be announced. When Alex Trebek announced that The Doctors was the winner, people started flying out of their seats. I was the last one to get up because I was in disbelief. After I got myself together, I ran towards the stage. Once there, I realized that I was the shortest one in the bunch and needed to find a spot front and center on the stage so that I could be seen. What an awesome experience! As I stood there, I just looked out into the audience at the sea of people. I remember telling myself to take it all in and process this moment. Take a good snapshot and brand it into your memory. After I did so, I then remembered it was time for me to give my hand signals to my family that promised I would do if I won. Fast forward to when I saw the playback of me on television, I looked like a crazy person jumping up and down. Winning the Emmy was like winning the Super Bowl or the Olympics, or even an Oscar.

Did you dream about winning an Emmy?

Yes, many moons ago. I eventually gave up thinking about it after so many years went by. I think everybody that works in television dreams of winning an Emmy one day. After X years in the business, I was finally nominated for an Emmy several times while working for the hit television show The Doctors. The show was nominated once before we finally won the ultimate prize for television in 2010.

What did it feel like when you got the news that you were nominated for an Emmy? 

The first time, it was shocking and exciting! I was a bit numb. I was really blown away when The Tyra Banks Show beat us the first time around.

How long have you been in television?

I have been in television longer then I can remember. I have had an amazing career thus far, and the best is yet to come. I never intended on becoming a television producer turned television executive. I wanted to be a recording artist, but God had other plans. I was lucky to land my first television gig shortly after I graduated from William Paterson College. My first job was as a producer working for the largest cable company in the industry, Cablevision. It was there that I gained valuable experience as a producer, which eventually led me to become a systems executive producer/systems manager. After spending several years working in cable, I began to spread my wings and reach for the sky. I knocked on hundreds of doors before I made it to the major leagues.

Related Post: Ready4Air (TV) | Got An Idea? Steps To Developing A Show For Television

 

Montel Williams and Joyce Coleman-Sampson at 2010 Daytime Emmy Awards

Montel Williams and Joyce Coleman-Sampson at the 2010 Daytime Emmy Awards

Montel Williams gave me my big break into the syndicated world. I spent seven years with him as a producer. I left his show holding the title of senior producer. I have been blessed to work with all of the major talk shows. The only one I did not work for was The Oprah Winfrey Show. I really did not have any interest in working for her because her show was in Chicago, and that was a bit too cold. Silly me! I have worked on the East and West coasts. I’m currently working as the supervising producer for The Bill Cunningham Show.

 

Joyce Coleman- Sampson at 2010 Daytime Emmy Awards Ceremony

Joyce Coleman- Sampson at 2010 Daytime Emmy Awards Ceremony

 Tell me about the excitement of getting ready to attend the ceremony on Emmy night and going to the event?

It was a feeling like, WOW! You have finally achieved the ultimate goal. I felt like Hollywood royalty. I could not believe it. Preparing for the Emmys is like getting things tight and right for your wedding. First, you starve yourself to death. Then, you look for the perfect dress that makes you look skinny and beautiful. You experiment with finding the right makeup and look for shoes that will not kill your feet all night. You play around with creating different hairstyles and, finally, get your manicure and pedicure done. Once that was all figured out, it was showtime.

How has winning the Emmy changed or enhanced your career?

Not sure yet. However, it has taught me to never give up on your dreams and that if you can believe, you can achieve whatever you want in life.

Emmy Award Winning Producer Joyce Coleman-Sampson

Emmy Award Winning Producer Joyce Coleman-Sampson

Where do you keep the Emmy statue ?

I keep it in a showcase in my living room

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Coming up: Ready4Air (Brands and Bloggers) 10 Skills That Make A TV Producer A Great Hire Or Partner For Business

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (TV) | 2tvchicks: Wishing For A Peaceful Day, Ahhhh, If Only

2tvchicks

September 22, 2015 | Posted in Social TV | By

2tvchicks

 

By 2tvchicks

We all know that as moms, we wish we could have a peaceful day. By peaceful, I mean not one single iota of fighting, bribing, screaming, persuading, lecturing, begging, or crying from our little ones or from ourselves either! Wouldn’t life be so much easier if our kids would learn how to say the following:

Sure, Mom, I’d love to clean up my toys.
Speaking of toys, I have so many of them that I will never complain about being bored.
I love what you made for dinner. May I have more, please?
I’m tired. I’m going to go put myself to bed now.
I love the clothes you picked out for me today.
I’m going to brush my teeth twice today, and maybe even floss.
May I help you carry in the groceries, Mom?
I see you’re on the phone, so I am going to play quietly with my sister.
In fact, I love my sister so much that I am not going to fight with her ever again.
I have a ton of homework and a book report to do. Instead of watching TV, I’m going to get to work and not wait until the last minute.
I would rather read a book like you suggested instead of playing my video games today.
I’m going to take out the garbage for you so the house won’t smell.
I see you’re peeing, so I wont interrupt.
I see you’re pooping, so I will definitely not interrupt.
I was very sweaty today, so I am going to take a shower all by myself.
I may even clean my ears, wash my hair, and get all my body parts without you monitoring me.
I miss Me-ma and Pop-pop and know how happy it would make them if I called them, so where is the phone?
I know you just vacuumed, so I am going to take my shoes off before I walk in the house with muddy sneakers.
I know how bad candy is for my teeth, so I prefer if you stop buying it for us.
I love eating my vegetables, too.
I know I look messy when I don’t let you do my hair, so please brush it for me.
Mom, I know you’re tired from working so much, so why don’t you take a nap and we will play quietly.
May I have water? I hate sugary juice!
Mom, when I told you your belly jiggles I meant it was cute, not gross!
Mom, thank you!
AHHHH, if only!

Ready4Air (TV) | 2tvchicks: My Boy–A Mother Cherishes One Special Job

2tvchicks

We are Blondie and Red, two moms who leave our children at home and come to the television set of a national talk show and transition to the role of producers. We have a lot of love, a lot of guilt, and a lot of great stories to share that we know every fierce and fabulous working mom can relate to. Some call it bitching. We call it bitchin’! Read more about us at 2tvchicks.com.

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Coming up: Ready4Air (TV) The #NursesUnite controversy and ‘The View’

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Film) | Lights-Camera-Jackson On Great Performances That WON’T Be Nominated

alicia-vikander-ex-machina

September 18, 2015 | Posted in Social TV | By

great performances

Alicia Vikander gave a unique, bold, and memorable performance in Ex Machina.
Photo courtesy of A24

By Jackson Murphy

Awards season is upon us, which means every movie opening between now and the end of the year will fight for recognition. And, it also means, in true “out of sight, out of mind” tradition, that practically every quality film and all the performances from earlier this year will get overlooked. Here are four fantastic performances that, due to the nature of this beast, will NOT get serious nomination consideration. (Note: these are not necessarily my favorites of 2015 so far):

Best Actor – Benicio Del Toro (Escobar: Paradise Lost)

The Oscar winner is excellent as notorious drug lord Pablo Escobar in this indie action/thriller. Escobar is portrayed as both ruthless and sympathetic, with Del Toro balancing both quite nicely, while also going toe-to-toe with Hunger Games star Josh Hutcherson, who gives a career-best performance. But hardly anyone saw this film and Del Toro seems to be picking up some momentum in the Supporting Actor category for Sicario, which co-stars Emily Blunt and Josh Brolin.

Best Actress – Alicia Vikander (Ex Machina)

This highly original sci-fi drama is one of the pure gems of 2015. It’s unique, bold, and memorable. The same can be said for Vikander’s performance. She plays an A.I. robot named Ava. I do think Ex Machina has a chance to sneak in the Original Screenplay race (if voters still remember this movie in December), but chances are Vikander won’t be honored for this performance. However, early reviews of The Danish Girl, in which she stars alongside Eddie Redmayne, claim she makes the movie, putting Vikander in a good position for some Best Actress nominations.

Best Supporting Actor – Harrison Ford (The Age of Adaline)

If you thought Ford’s career has taken a downfall over the last several years, and that his big comeback will be in the new Star Wars film, I have a question for you: Where have you been? In 2010, he gave effective and charming performances in the little-seen drama Extraordinary Measures and the TV news comedy Morning Glory. And in 2013, Ford deserved an Oscar nomination for playing Brooklyn Dodgers manager Branch Rickey in the Jackie Robinson biopic 42. In Adaline, Ford pours his heart into the role of an astronomer who unexpectedly reconnects with his former sweetheart. It’s a showcase for the legendary actor, opposite a lovely Blake Lively. But Adaline didn’t get much attention when it was released in April, and his performance is sure to be overlooked amongst a crowded category.

Best Supporting Actress – Maggie Smith (The Second Best Exotic Marigold Hotel)

Smith received a SAG Award Supporting Actress nomination for the original Marigold in 2012. But she’s even better in the lighter yet more powerful sequel. Smith gets a lot of screen time (you could argue more than star Judi Dench) and her character, Mrs. Donnelly, goes through the most pivotal arc of all of the characters. However, this sequel did not perform as well as the original at the box office and wasn’t as loved by critics. Smith may also be at a disadvantage for recognition with this performance, as she could contend for Best Actress honors for the dramedy The Lady in the Van, which opens in December.

Related Post: Ready4Air (TV) | Lights-Camera-Jackson: A New “Report” From Stephen Colbert

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Coming up: Ready4Air (TV) 2tvchicks: Ahhhh…if only

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (Brands and Bloggers) | #TBT Stop Wasting Time, Especially When It Comes to Social Media

Photo Credit: Pixabay

September 17, 2015 | Posted in Brands and Bloggers Connect | By

social media management

Let’s face it: social-media management can be a big time suck. It is not an overnight process, but a strategy that is composed of a series of daily, time-consuming steps. Just think about how quickly hours go by when you read through Facebook posts. And that’s just one social-media platform. 
Photo Credit: Pixabay

First published on Entrepreneur.com

On August 17, 2015

Let’s face it: social-media management can be a big time suck. It is not an overnight process, but a strategy that is composed of a series of daily, time-consuming steps. Just think about how quickly hours go by when you read through Facebook posts. And that’s just one social-media platform. As entrepreneurs, we don’t have time to waste.

But it turns out, Americans are wasting a lot of time on things that are beyond their control, including waiting in a doctor’s office and standing in line at the DMV. A report also reveals Americans waste an average of 18 months of their lives sitting in traffic. Yes, sitting in traffic!

In two surveys of 1,000 people each for traffic-intelligence specialist TomTom.com, 88 percent of Americans say they waste valuable time every day — either on purpose or accidentally — and the cost, in dollars and happiness, can make a big impact on their lives. Those surveyed said they estimate that with every hour they waste, they lose anywhere from an average of $54 to $1,296 a day.

The same survey revealed that one in three Americans says they value their time above all else, with 81 percent admitting they are constantly on the lookout for ways to cut corners. With this in mind, I reached out to a few business folks to find out the most efficient ways for anyone including entrepreneurs to cut corners and stop wasting time when it comes to managing social media.

Related Post: Ready4Air (Social) | An Unhappy Customer Uses Social Media To Drive Home A Message To Hertz

Brit McGinnis, a virtual assistant and coach for virtual assistants, explained one tip: “I always go in with a plan. Social media waits for no one, so you better be using your time as effectively as possible. I devote around five hours a day to social media, but it really depends on what my customers need.”

Having a plan and being organized in your daily tasks are definitely good places to start. I include social media in my list of daily tasks.

One survey respondent suggests, “Have a list of at least six things a day to do and do them. Stay off the phone as much as possible. Get up early. If someone does call, make it brief. Don’t stay on the phone all morning and don’t watch television shows that have no meaning.”

Tammy Cho of Encore Alert, a company that identifies a brand’s key mentions and trends in real time, says her team uses two principles to save time. First, Cho encourages business owners to prioritize.

“Rather than responding to every single tweet that comes your way, it’s important to prioritize the five to 10 conversations per day that will make the most impact for your business,” she says. “These might be influencers who are chatting about a topic in your industry, or when many people are using a trending industry hashtag (such as #NYCtech) — essentially a way to reach a lot of people at once.”

Related Post: Ready4Air (Social Media) | #TBT 3 Other Social Media Platforms You Should Consider

While more than half of Americans now use some sort of technology or device to help them save time, the TomTom.com survey revealed that people waste time at least twice a day, with 63 percent lamenting they waste upwards of 40 minutes a day.

The second thing Cho’s team does is automate social media whenever possible.

“Technology exists to empower humans to make the final, smartest decision possible,” she says. “Instead of spending valuable time manually reading through feeds of tweets, posts, and industry content to post, automate this process. Use tools such as Buffer to publish, Feedly to find fresh content relevant to topics you’re interested in, or Encore Alert to identify real-time trends and influencers.”

Remember, autoposting can be helpful for saving time, but pay close attention to your clients and the platforms since each one has its own message, language, and audience.

Finally, if you still find yourself wasting time in any part of your life, try to avoid becoming annoyed, frustrated, stressed or anxious. A few people in the survey claim the key to handling wasted time “is a good attitude.”

How do you save time when using social media? Let us know in the comments section below.

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Coming up: Ready4Air (TV) 2tvchicks: Ahhhh…if only

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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Ready4Air (TV) | Lights-Camera-Jackson: A New “Report” From Stephen Colbert

ColbertShow

September 11, 2015 | Posted in Social TV | By

Stephen Colbert

There’s plenty of speculation over just how Colbert will be as The Late Show host, since we’ve never seen the real Stephen Colbert host a talk show.
Photo courtesy of Comedy Central

By Jackson Murphy

As Chris Rock bluntly and sarcastically put it on David Letterman’s final Late Show: “I’m just glad your show is being given to another white guy.” In this case, that gentleman is comedian and actor Stephen Colbert, who is stepping into Letterman’s rather large shoes this week. Colbert is best known as the host of Comedy Central’s The Colbert Report for the past 10 years, on which he played a character–a much more outlandish version of himself. He’s also appeared in a few films (most notably 2005’s Bewitched) and voiced in DreamWorks Animation’s Monsters vs. Aliens and Mr. Peabody & Sherman.

There’s plenty of speculation over just how Colbert will be as The Late Show host, since we’ve never seen the real Stephen Colbert host a talk show. The 51-year-old promises to both entertain and inform each night. His opening week guest line-up includes Hollywood superstars George Clooney, Scarlett Johansson, and Amy Schumer. But clearly, Colbert won’t completely abandon his political roots, as both Presidential hopeful Jeb Bush and Vice President Joe Biden are also on the Week 1 menu. And he’s also invited some business big shots to join him, as both the CEOs of Uber and Tesla are scheduled to appear.

Week 2 will feature celebrities Emily Blunt, Jake Gyllenhaal, Naomi Watts, Kevin Spacey, Lupita Nyong’o, and legendary comedian Carol Burnett. But will viewers stick around for the later guests, including a Supreme Court Justice, US Senator, and UN Secretary General? These certainly aren’t the typical people you see in the chair after midnight on Fallon, Kimmel, or Corden. By adopting this strategy, Colbert will be forced to keep these segments entertaining enough so 20, 30, and even 60-year-olds won’t be changing the channel, looking for a funny bit with a celeb.

Colbert’s political/non-star approach may have to be phased out if early ratings are not good. It’ll be interesting to see the type of social-media friendly sketches Colbert will be doing. These have become THE most important marketing element for the late-night shows. Corden, who began his Late Late Show run on CBS earlier this year, has already made quite a mark with his YouTube stunts.

The network is clearly taking a huge gamble with Colbert, who seems quite nice (and not mean-spirited, which Jay Leno recently called Jimmy Kimmel), but I think it’ll take awhile before I’m convinced that he’s the right guy for the job.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson Finds No Saving Grace In ‘Grace of Monaco’

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Coming up: Ready4Air (TV) Actress Taraji P. Henson talks travel, Fashion Week Caribbean-style, and Cookie Lyon’s style

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | September 11 – This Producer Remembers… (REPOST)

Remembering 9/11

September 11, 2015 | Posted in Social TV | By

Remembering 9/11

Remembering 9/11

This post was first published on September 17, 2012.

I’m writing this post today because I couldn’t settle down and find the words to write it last week when the world took the time to remember 11 years since the 9-11 terrorist attack.  It’s hard to imagine that 11 years have gone by since my memories of that morning and the days after covering the biggest breaking news story in my lifetime are still fresh in mind.

Like so many other people I remember exactly where I was and what I was doing when the world changed forever.

I remember September 11, 2001, being  a crisp and clear day.

I remember being in the CBS News ‘The Early Show’ green room prepping my guest for a post-tape that was scheduled to happen after the live show went off the air.

I remember minutes before the show close seeing the breaking news banner flash across the screen and Bryant Gumbel announce that a plane had crashed into  the twin towers.

I remember the stillness in the green room as we all watched on the monitor the breaking news unfold.

I remember telling my guest the post-tape would be rescheduled.

I remember being told to go downtown and try to book guests, but then being told to go to the office instead.

I remember stepping out to 59th Street and 5th Avenue and looking downtown to see smoke rising up into the sky.

I remember getting back to the 57th Street CBS office and gathering in the newsroom to watch as another plane crashed into the Pentagon.

I remember trying to call my friends and family to find out where everyone was and not being able to get through on the phone line.

I remember researching and finding the names of victims, their family, friends, or survivors and calling them to have them tell their story on our show.

I remember hearing their tears through the phone as they told me their stories.

I remember the show going live 24/7 for several days.

I remember watching over and over the video of the planes crashing into the towers, the towers falling, and the soot-covered people running for their lives.

I remember feeling sick to my stomach and so sad watching it unfold.

I remember working three days straight without going home and taking quick naps on fellow producer Carol Story’s couch in her office.

I remember lots of food being ordered to our conference room to keep our bellies full as we worked through the long days and nights.

I remember eventually being told to go home by my executive producer Lyne Pitts, getting home, and finally crying from exhaustion and sadness.

I remember seeing soldiers with guns in the street patrolling as I walked to work after the attack.

I remember the local firehouses draped with candles and wreaths for the fallen firefighters.

I remember watching on television what seemed like never-ending funerals for those fallen firefighters with their wives and children walking alongside the coffins.

I remember New Yorkers were filled with exceptional kindness.

I remember wondering if things would ever be “normal” again.

But mostly, I remember meeting some incredible people who in their grief took the time to share their personal stories with the world on CBS News ‘The Early Show’.

I remember meeting LaShawn Clark, whose husband chef Benjamin “Keefe” Clark died in the attack on the World Trade Center, leaving her with their five children to raise.  The show fell in love with this family from the moment we met them.  The couple’s teenage son Chaz was a senior at Stuyvesant High School and watched the towers fall from his classroom.

We couldn’t bring his dad back, but when Chaz became one of the first recipients of a United Negro College Fund scholarship for children of September 11 victims, we surprised him on the show with the news.  It was an opportunity to move on even though his dad wouldn’t be around to see it. The family eventually left New York City in 2003 to start a new life and Chaz graduated from Morehouse College in Atlanta, Georgia. We had the family back in 2006 after his graduation. To view the story, click here.

I never saw LaShawn and her kids again until this May. Eleven years after the tragic attack on 9-11, I ran into LaShawn Clark-Moore in New York City at a food conference. We screamed, cried, and hugged each other in the middle of the food expo floor. She looked amazing and said the kids were great.

Debbie Mitchell with LaShawn Clark- Moore. Husband Ben "Keefe" Clark died in 9-11 Photo courtesy Debbie Mitchell

Debbie Mitchell with LaShawn Clark-Moore, whose husband, Ben “Keefe” Clark, died on 9-11
Photo courtesy Debbie Mitchell

LaShawn had opened a catering business in her new hometown, remarried, and had another child. I was happy to hear it!

During the challenging coverage of 9/11/2001, I remember thinking as everyone is running from the danger and falling towers, journalists are running to it. I also remember thinking I had to get out of the news business; it wasn’t for me.

After seeing LaShawn Clark-Moore this year, it made me realize that as difficult as September 11 was to cover as a producer, the experience helped me to grow and left me with professional memories I wouldn’t trade for anything.

Photo Credit: Joan Massel Soncini

Photo Credit: Joan Massel Soncini

TV/Social Media Producer Debbie Mitchell is an Emmy-nominated producer who is a member of the Producers Guild of America (PGA).  She is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you are interested in “Book Case TV” or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement, follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com.

Read More...

Ready4Air (Brands and Bloggers) | #TBT The Top 4 Basic SEO Principles That Increase Your Website Traffic

SEO

September 10, 2015 | Posted in Brands and Bloggers Connect | By

SEO

A few basic SEO principles can make a difference and increase any business’s website traffic. Photo Credit: Johnny Blaze via Creative Commons

First published on Entrepreneur.com

On August 10, 2015

Blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered to meet with brand representatives and attend sessions to hone their online skills.

Sheryl Simonitis, vice president of marketing at Noodle, a destination education website, shared a few SEO tips that any entrepreneur can use. The startup allows parents and students to make better education decisions in an environment that is completely unbiased so that a child and parent can find the best resources for their needs. Parents need to be able to find the company in an online search, so Noodle is well versed in SEO and are always producing with the consumer in mind. This is an idea every businessperson should follow.

I followed up with Simonitis after the conference to find out the basic SEO principles that make a difference and increase any business’s website traffic.

Related Post: Ready4Air (Brands and Bloggers) | #TBT Score More Customers With Your Website With These 4 Tips

1. Keywords

When you think about creating content, know the words that people are using to search. Every page should be built around keywords that are most important to you and your company. Do your homework. When you are producing pages for your website, use the best keywords on every post.

Google helps you with your keywords. When you start to type into the search bar on Google, it gives you suggestions of popular words or phrases that people use in a search. If you want to take it one step further, you can use a tool called Google Keyword Planner that will tell you popular keywords. It will tell you true numbers of how many average monthly searches are occurring with those keywords.

2. Image tags

People have images all over their websites, and I am always surprised when bloggers don’t identify the images. Google indexing sites need to understand what the image is and when it should be served up. You must tag your images. If there are none, Google does not know how to identify the image.

In WordPress, Yoast is a plugin that reminds you to label your images. With tags, Google will know what the image is, how to index it, where to store it and when to bring it up in a search.

3. Meta description

Right below your URL on the search page is a sentence that serves as the meta description. This is an important summary that tells people what they will learn on the page. You want it to be engaging and truthful and prompt people to click and learn more. Use call-to-action words such as “learn” and “visit” to engage people and encourage them to find out why the information on your page is important to them.

Related Post: Ready4Air (Brands and Bloggers) | #TBT Why You Need An Exit Strategy For Your Business

4. Backlinks

One of the things that is highly valued in SEO are backlinks. Backlinks are incoming hyperlinks from one webpage to another — in other words, people linking to your website because they found value in what you’re saying. In addition, you’ll want to include hyperlinks to give your readers more useful information and to help build relationships with other bloggers.

Make sure that the links add value to your readers’ lives. You can never have too many backlinks for an article. You will build high traffic that will help you rise up in the results.

These are tips you can implement with your next blog post to potentially increase your website’s traffic and gain new followers or customers. Give them a try and see what they can do for your business.

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Coming up: Ready4Air (TV) Actress Taraji P. Henson talks travel, Fashion Week Caribbean-style, and Cookie Lyon’s style

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | 2tvchicks: My Boy–A Mother Cherishes One Special Job

2tvchicks

September 9, 2015 | Posted in Social TV | By

CMIZ1nFUMAAIk-Q

By 2tvchicks

Nine! He’s 9 years old. How? Where did the time go? I sat in bed last night reminiscing about the day he was born. My eyes quickly filled with tears. Happy, joyous tears. My little baby isn’t a baby anymore. He’s growing out of his clothes faster than I can buy them. He’s smart and sassy, kind and handsome, loving and sweet. He’s precocious and argumentative. He’s difficult to the extreme. He’s my boy. My baby boy. I love every inch of his being.

I remember the nights he would keep me up with his colicky crying fits and I would dream of a day he would stop crying. I dreamt of a night he would let me sleep. Now, I wake up before him. Last night, I sat awake in the middle of the night editing a movie of his young nine years to surprise him with today. I looked at pictures–thousands of pictures–of his nine years on this earth. I know 9 doesn’t seem like it’s such a big deal or so significant, but to me it’s another year older for him, and another year closer to when he’s not going to think I’m so cool anymore.

I remembered practically every moment from the pictures I viewed and I was so happy–pure, simple happiness. The story of our life together was documented right before my eyes: vacations like Disney World, Aruba, and the Bahamas; camp outings, t-ball, and soccer; drum lessons and garage sales; dance parties and Nerf-gun wars; play dates and dinner dates; haircuts and bubble baths; train rides and WrestleMania; amusement parks and sand castles; pool days and bike rides; class projects and performances; birthday parties and holidays; sleepovers and ice cream sundaes; Legos and Matchbox cars; video games and basketball; movies and more. The hugs, the smiles, the laughter, the kisses. I recall them all vividly, but every tear and every tantrum fades in my memory. It’s the good times that I cherish. It’s the good times I remember when I reminisce. I hope that’s what my boy will remember one day, too.

I’m proud of the boy he has become, and how this blue-eyed darling boy changed my life. I have been so blessed to have the opportunity to be this boy’s mother–a “job” I will forever cherish. A job on some days I admit I want to quit, but I am quickly reminded of how special and lucky this life with my boy is. It’s far from easy being a mother, but on special occasions like this, it feels pretty spectacular to look at this little boy grow into a real person, with a real mind of his own, and charm his way into everyone’s heart. He’s 9 today, and I’m proud to call him my son.

Related Post: Ready4Air (TV) | 2tvchicks: One Perfect Moment In The Morning

2tvchicks

We are Blondie and Red, two moms who leave our children at home and come to the television set of a national talk show and transition to the role of producers. We have a lot of love, a lot of guilt, and a lot of great stories to share that we know every fierce and fabulous working mom can relate to. Some call it bitching. We call it bitchin’! Read more about us at 2tvchicks.com.

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Coming up: Ready4Air (Brands and Bloggers) The top 4 basic SEO principles that increase your website traffic

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Culinary Cues) | Bone Broth: America’s Powerful New Superfood (REPOST)

veggiesoup

September 4, 2015 | Posted in Culinary Cues | By

bone broth

Mushroom soup made with bone broth.
Photo credit: Ariane Resnick

First published on March 13, 2015

By Ariane Resnick

Bone broth is a fairly new health trend, but it is one of humanity’s oldest foods. For as long as we have been cooking meat, we’ve been boiling the bones with water afterward. While there are many health benefits of well-sourced animal products, there are even more from bone broth. Rich in collagen, gelatin, amino acids, CLA, and Omega 3, and useful for healing ailments including inflammation, sports injury, cellulite, leaky gut, and IBS, the broth of grass-fed and pasture-raised organic animal bones is America’s powerful new superfood.

Often confused with soup stock, bone broth is the result of boiling animal bones with water for far longer than one would for stock, and without the need for a bouquet garni. With many hours of simmering, the taste and health benefits of onions or carrots would be long since lost, though you can certainly add them after. You need only to add a small amount of salt and some apple cider vinegar to help pull the minerals out of the bones, in addition to bones and water.

If the process sounds familiar to you, you may already be familiar with an ethnic version of bone broth. In Jewish culture, long-boiled chicken soup is a common cure for colds and lovingly referred to as “Jewish penicillin.” Asian cultures consume “long-life broth” to promote longevity, and nearly every native group worldwide has their version. However, it is only in the past year or two that bone broth has gained popularity in America, fueled both by the Paleo diet movement and the opening of bone broth cafes in major cities.

Related Post: Ready4Air (Culinary Cues) | The Almonds of Provence

bone broth

Vegetable soup made with bone broth.
Photo credit: Ariane Resnick

The benefits of bone broth are manifold, but they can only be obtained from properly sourced bones. If you boil factory-farmed conventional bones, you will be concentrating the pesticides the animals are fed, the hormones and antibiotics they’re given, and all of their inflammatory conditions. Bone broth is only useful if made with grass-fed, pasture-raised, and organic bones. That said, all types of bones are good for broth, from chicken carcasses to pig’s feet to lamb shanks. You can use one, or a mix, and should choose whichever animal’s flavor you most prefer. You can use either leftover cooked bones from a meal you’ve made, or buy them specifically to make broth.

My ratio for making bone broth is a simple one: 1 pound of bones to 1 quart of water, with 1 teaspoon of salt and ½ tablespoon of cider vinegar. If you are using raw bones, the taste will be improved by browning them first in the pot, but that isn’t necessary. Bone broth is cooked for 2-3 hours in a pressure cooker, 12-24 hours on the stovetop, or 24-48 hours in a slow cooker. After simmering for the right duration of time for your cooking method, cool and strain out the bones. You can increase the ratio to make any amount of broth, and it freezes very well; make sure to chill it thoroughly first. The fat that collects on top once the broth is cold is nutrient-rich and can replace butter or oil in other recipes. It can be used as a warming drink, a base for soups, or to replace water when cooking grains or legumes. I have 50 recipes for everything from stews to tonics using bone broth in my upcoming book, The Bone Broth Miracle, which will be released late this spring by Skyhorse Publishing. However you choose to use it, bone broth is a simple, delicious tool for wellness.

Related Post: Ready4Air (Culinary Cues) | Going Vegan Is A Joy With A Farm-To-Table Menu

Ariane Resnick

Chef Ariane Resnick
Photo credit: Chris Bacarella Photography

Ariane Resnick is a private chef and certified nutritionist who specializes in organic farm-to-table cuisine and creates indulgent, seemingly “normal” food out of impeccably clean, whole food ingredients. She has cooked for celebrities that include Gwyneth Paltrow, Chris Martin, Matt Groening, Lisa Edelstein, and Jeff Franklin, and has been featured in media such as Well + Good NYC, In Style, Star, Goop.com, food.com, Huffington Post, Refinery29.com, Muscle & Fitness, Men’s Fitness, and Food Network’s Chopped. She is also a survivor of late stage Lyme Disease and chemical poisoning, and recovered holistically from both. When not crafting beautifully presented tasty dishes that accommodate just about any dietary restriction, Resnick consults clients and chefs on wellness and nutrition, and provides hands-on instruction for simple ways to cook more healthfully. Her first book, The Bone Broth Miracle, will be released late this spring by Skyhorse Publishing.

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Thanks, Ariane!

Coming up: Ready4Air (TV) The British Virgin Islands: A New Fashion Destination

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | #TBT Why You Need An Exit Strategy For Your Business

exit sign

September 3, 2015 | Posted in Brands and Bloggers Connect | By

exit strategy

When you start your business, have a plan for how you want to exit or transition from it.
Photo Credit: Chris Griffith via Creative Commons

First published on Entrepreneur.com

On August 3, 2015

What are your long-term and short-term goals for your business?

Veteran entrepreneur Celeste Hilling, CEO and founder of 10-year-old lifestyle company Skin Authority, stumped me with this question a few weeks ago, but she definitely left me with something to think about. When I started Deborah Mitchell Media Associates a few years ago, I was primarily concerned about getting it up and running, but Hilling explained that an exit strategy should be a part of every business plan.

“At the start of your venture, have a plan for how you want to exit or transition from the business. This will help you be clear in your focus, share a clear vision for your staff, and navigate times when you are confused,” Hilling says. “You can use the end game as your compass. Does this decision put you within reach of your end goal? Do you want to sell the business to a public company, use it to produce cash for your lifestyle, or create a legacy for your children’s future? This decision will help direct your path in channels, distribution, brand profile, partnerships, media, etc.”

Related Post: Ready4Air (Brands and Bloggers) | #TBT 3 Luxuries I Left Behind When I Became an Entrepreneur

It turns out, without a detailed exit strategy, I have been working harder, not smarter, with no real plan for the end. Over the years, I have made several changes in terms of the vision for my business, an evolution that is not uncommon.

“This is very normal. Laura and I started DigitalFlash about five years ago and have narrowed the focus many times over the years,” says Sara Walker-Santana, co-founder of the digital agency DigitalFlash. “In the beginning, you want to say ‘yes’ to everything, but over time you realize this can hurt your business more than help it.”

Saying yes to everything is often tempting, especially when you are trying to grow a business. But saying no and offering a defined set of services could be a better route to go.

Walker-Santana says that “finding the one or two things your company excels at and that you enjoy doing, most of the time, is the way to go. You and your clients will be happier.”

Need help refocusing your business? Consider hiring a business coach and explain that you are interested in also developing an exit strategy for both the short and long term. In the meantime, Hilling shared a few tips for any business person planning an exit strategy:

1. Reassess your business.

Have a six-month plan. Again, what is the end goal for your business? Do you want to sell it or go public? With your exit strategy in mind, reassess your business every six months.

2. Is your goal still relevant?

As social media and technology make data available in real time, the business landscape is quickly changing. Are all of the indicators driving toward your end goal? What has changed? Is your goal still relevant to the competitive landscape?

3. How is your brand appeal?

Test your customers, suppliers, and partners for their perceptions of your brand and standing. Use the data you collect as input, but factor in your gut perceptions and perspective for the final decision.

Related Post: Ready4Air (Brands and Bloggers) | #TBT Hey Loudmouth, Keep It Down! The 4 Most Annoying Cell Phone Habits

“There’s nothing quick about being an overnight sensation. However long you think it will take, double it. Whatever cost you think, double it,” Hilling says. “Don’t be surprised that it will take you at least five years, eight to 10 years on the average, to get to the end game. Make sure you have staying power in both cash and positive motivation.”

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Coming up: Ready4Air (TV) 2tvchicks: Ahhhh, If Only

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (TV) | 2tvchicks: Just Another Day At The Beach

2tvchicks

September 2, 2015 | Posted in Social TV | By

2 TV Chicks logo

By 2tvchicks

It was vacation. It was supposed to be fun and relaxing, right? Well, not on this day. I was up early with kids. The sun was shining bright, and I couldn’t wait to hit the beach. Our beach house was filled with friends. What could be better? It was 9:30 a.m. and time to get the kids ready. I was the early bird; the rest of the house took their time, but I couldn’t wait. I love the quiet mornings on the beach: not too crowded yet, still a little chill in the air, waves crashing, and the smell of the ocean. So, let’s do this, kiddies!

I tell my sweet, precious 4-year-old it was time to get dressed, and all hell broke loose! “I am not going to the beach. I am not putting my bathing suit on! NO! NO! NO!” she screamed. I calmly told her to lose her attitude and get moving. Her response–she kicked me in the stomach! Yes, you heard me right. My sweet little girl kicked me so hard it nearly knocked the wind out of me. I was enraged. I have never hit my children. I don’t believe in spankings or that type of punishment. (I know everyone has their own way. This is mine.) BUT I wanted to smack the shit out of her, I was so angry! I walked out of the room and stood in the doorway and told her she could not come out until she calmed down.

I stood there in tears. She was screaming. A tantrum like nothing ever before had ensued. My H came to my rescue, but I asked him to wait so I could handle it. My H is the most patient and calm human being I know. Opposites clearly do attract. She started screaming for daddy. In my head, I was laughing to myself. “Daddy can’t help you now, girlfriend. You’re mine!” It continued for 30 minutes. My dear friends tried to help, but I was determined to stand my ground and teach her a lesson. She cannot behave this way, I thought. OMG! This is crazy! I just want to go to the beach! I’m missing valuable tanning time! Forty-five minutes later and several attempts to calm her down, I was having no luck. I was sweating, crying, angry, upset, and felt like the worst fucking mom ever!

H finally said, “Babe, let me take over.” So I thought I would take this opportunity to bond with my 8-year-old guy. I said okay to H and asked my little man if he wanted to join me at the beach. We packed up the beach buggy with half the house, and all of the supplies we’d need for the day and I attempted to be super-mom now. I dragged, pushed, and pulled this 90-pound buggy, what felt like a mile, to the water. We made it! Just the two of us. I thought, “Okay, this day is going to turn around.”

Related Post: Ready4Air (TV) | 2tvchicks: One Perfect Moment In The Morning

No more than five minutes later, after I unloaded the chairs, toys, snack bag, umbrella, blanket, towels, and tent, my son says, “I’m bored!” I said, “Okay, let’s build a sand castle.” His reply? “Nah.” I said, “Let’s collect shells.” “Nope.” “Let’s go boogie boarding!!!” I declare. (I hate swimming in the ocean by the way but would do anything at this point to make this child happy.) “No!” he says. “When are our friends coming? This is boring!” My vision of playing and bonding alone with my 8-year-old was being crushed right before my eyes. What was happening? Did both my kids hate and loathe their mom? OMG! I wanted to run in the ocean and drown myself at that very moment! (Don’t panic, I didn’t really want to drown myself, but it sounded like a good idea at the time.)

I was devastated. Some vacation. Did I mention it was only day two? Then my little guy asked if we could go back to the house. I wanted to cry! I said, “I just lugged our stuff up here and we are not leaving!” “Mom, this is so boring, can we please go?” And then I did what I had never done before and said, “Go ahead! But, I’m staying.” He looked at me in disbelief. Was I really allowing my little guy to venture home alone? But then he turned around and started walking back to the house. I didn’t really think he’d leave me! I frantically texted my H to meet him so he wasn’t “really” walking home alone, and then I cried.

H called and told me he had both kids, and my little princess was calm. He said he was going to stay at the house so I could have some much needed alone time. What? Alone time? I thought I was on a family vacation! It was sweet of him and he was so concerned about how sad I was, but now I felt worse. I tried to breathe and enjoy this “alone time,” but I kept looking back waiting and watching for my crew. I wanted to run away. Go home. Pretend this stupid fun family vacation idea never happened. I was an awful mom and my kids hate me. That was my thought for the next hour. I sat there alone on the beach with monster trucks, shovels, and 10 chairs for what felt like an eternity. I didn’t want to be alone. I work so much and never spend quality time with my kids and now this!

An hour-and-a-half later, I was awakened by a kiss on my cheek. I somehow managed to drift off to sleep (probably because I was totally hung over), but when I woke up, two little people were standing over me. “Sorry, mommy,” they said. My little guy kissed me again then ran to play with his friends, and my little girl (the little monster from earlier) hugged me tighter than ever before and then asked if I wanted to go collect shells with her. My girlfriends rallied around me, giving me looks of support and the I-so-know-how-you-feel-right-now look. It was going to be okay, I thought. A little hiccup in my plan for the perfect day at the beach, but I am happy to report the rest of the week went much smoother. Don’t get me wrong, there were tantrums and fights and whatnot, but we survived, and we enjoyed.

Related Post: Ready4Air (TV) | 2TVChicks: Disney World, The Most Magical Place On Earth

2tvchicks

We are Blondie and Red, two moms who leave our children at home and come to the television set of a national talk show and transition to the role of producers. We have a lot of love, a lot of guilt, and a lot of great stories to share that we know every fierce and fabulous working mom can relate to. Some call it bitching. We call it bitchin’! Read more about us at 2tvchicks.com.

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Coming up: Ready4Air (Brands and Bloggers) Why you need an exit strategy for your business

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Film) | Lights-Camera-Jackson Finds No Saving Grace In ‘Grace of Monaco’

GraceofMonaco

August 28, 2015 | Posted in Film | By

Grace of Monaco

The Grace Kelly biopic Grace of Monaco, starring Nicole Kidman as the Academy Award-winning movie star who became royalty when she married Monaco’s Prince Rainier (Tim Roth), was originally supposed to open in November 2013 as a prime awards season contender. It aired on Lifetime in May 2015.
Photo courtesy of The Weinstein Company

By Jackson Murphy

It’s one of the wackiest movie rollercoaster stories of the decade. The Grace Kelly biopic Grace of Monaco, starring Nicole Kidman as the Academy Award-winning movie star who became royalty when she married Monaco’s Prince Rainier (Tim Roth), was originally supposed to open in November 2013 as a prime awards season contender. One of director Olivier Dahan’s previous works, La Vie en Rose (2007), earned Marion Cotillard a Best Actress Oscar. But the studio behind Grace of Monaco, The Weinstein Company, felt the film needed more time to be completed, deciding to push it back to a spring 2014 release. Interestingly, Vanity Fair magazine still spotlighted Kidman and the movie in their December 2013 issue.

Normally when a film is taken out of awards season, that’s not a good sign. But that January TWC was able to secure Grace as the opening night selection at the Cannes Film Festival, an incredibly prestigious honor. However, the spotlight proved to be rather harsh, as Grace was booed by the crowd and reviews posted online were nothing short of disastrous–many describing it as unintentionally funny, campy, and/or just plain awful. Based on that reaction, Harvey Weinstein shelved all plans for a US release.

So when news broke in April that Lifetime was set to air Grace of Monaco in May, the entertainment industry was aghast. More critics reviewed (and universally trashed) it. The TV ratings were never announced. But just when everyone thought this was the last anyone would ever hear of Grace of Monaco, the film, shockingly, received a 2015 Emmy nomination for Outstanding TV Movie. I had it on my DVR for months, not sure if I’d ever get around to watching it. But the nomination convinced me that I had to watch it. And this week I did.

And you know what? It’s as bad as advertised. The story is really dull and the editing is rough. The score is out of place, loud, and distracting, and even though Roger Ashton-Griffiths is only in a few scenes as Alfred Hitchcock, his performance brings down the entire cast. Kidman does sparkle in some appropriate moments, and while her pivotal closing speech is strong, we didn’t need the ultra close-ups of her face.

And yet, I would love to see Grace of Monaco win the Emmy on Sunday, September 20. Online reaction (which was hysterical when the nomination was announced) would be priceless. I’m expecting host Andy Samberg to make at least one reference to the princess story turned nightmare in his opening monologue and maybe keep it as a running joke all night.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson’s Early Awards Season Preview: Best Actress

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

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Coming up: Ready4Air (TV) 2tvchicks: My Boy, A Mother Cherishes One Special Job

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | #TBT 3 Luxuries I Left Behind When I Became an Entrepreneur

yacht

August 27, 2015 | Posted in Brands and Bloggers Connect | By

yacht

More than one-third of people define luxury items as status symbols, and one in six believe luxury is synonymous with good quality.
Photo Credit: MayanExplore via Creative Commons

First published on Entrepreneur.com

On July 27, 2015

During my decades as a well-compensated network television producer, I paid all my bills on time and spent money on my share of luxuries, including pricey vacations, restaurants, fitness trainers and fancy health clubs. Oh, those were the days!

In a survey of 1,000 people from across the country for personal training supplier Methodfitness.com, 60 percent of Americans agree that everyone should experience a bit of luxury in their lives. As to the meaning of luxury, more than one-third of people define luxury items as status symbols, and one in six believe luxury is synonymous with good quality. I agree with one respondent who said, “Luxury in my world is all the bills are paid at once.”

When I became a business owner, I had to find ways to drastically reduce my luxury spending to make my new professional life work. I’ll share the three luxuries I gave up to become an entrepreneur and tell you how I went from living a luxury life to living luxury-lite.

Related Post: Ready4Air (Brands And Bloggers) | A Hotel Bumps It Up A Notch: From Grand To Luxurious (VIDEO)

1. Luxury life: Health club memberships

I have always loved exercising and have belonged to a gym most of my life, even as a college student. Once I started working and making a good salary, gyms became high-end membership health clubs. In New York City, these clubs are pretty fancy, offering top-of-the-line classes and personal trainers, gourmet foods, spa treatments and more.

The health club initiation and yearly membership fees were almost the cost of a five-star vacation. A crazy splurge, but in my mind, it was worth it. I worked very hard as a producer, and this luxury was for my health. How could I deny myself?

Luxury-lite: Wearable workout equipment

As a new entrepreneur, the health club membership wasn’t a necessity. With no more trainers or high-energy sculpt classes, I had to be the keeper of my own workout. I discovered that walking and riding my bike, both free, are good options when it comes to burning calories. Add a Fitbit activity tracker and it’s like having a personal trainer again. Worn on my wrist, the tracker measures my activity data such as calorie intake and calories burned, the number of steps I’ve walked, the quality of my sleep, steps I’ve climbed and other personal intel.

Now I ride my bike daily and walk as much as possible. My version of the Fitbit even has a heart rate monitor. Who needs a trainer? While I still miss my hot yoga group classes, I think my new workout routine is getting the job done.

2. Luxury life: Last-minute vacations

Overall, 43 percent the people surveyed say they treat themselves to luxury items, and on average they do so more than twice a year. Taking a couple of nice vacations a year alone or with friends was standard for me. But I had a habit of booking tickets at the last minute and not trying to negotiate a better deal.

Luxury-lite: Plan vacations in advance

I still like to take vacations, but this entrepreneur appreciates a great deal. Now, I plan and purchase plane tickets months in advance and have become a better negotiator. While I still use my credit card frequent flyer miles, I have joined a travel group. I have a list of discount travel sites, including skyscanner.com and theflightdeal.com to monitor daily, and I always ask if a discount is being offered when I’m planning a vacation. I’ve found that most things are negotiable — all you have to do is ask.

3. Luxury life: Shopping in stores

When you are working every day in a professional setting, it’s important to look good. And while I enjoyed shopping for designer goods, I did and still do appreciate a good sale, and it turns out I am not alone. One in four surveyed says an item of clothing was the last luxury item they purchased. Nineteen percent purchased jewelry and 11 percent purchased shoes with an average $1,069 spent on luxury items each year. Six percent say they spend more than $5,000 per year on their dream items.

Luxury-lite: Shopping in the closet

No more shopping in the stores for me. I’ve found a new store: my closet. Over the years, I’ve accumulated a few classic pieces that still work well. If you’ve invested in quality pieces, then you should be able to find a few new outfits by shopping in your closet. If you can afford it, it might be a good idea to invest in hiring a stylist or wardrobe consultant to help come up with different combinations of existing outfits. Consignment shops are a great resource for finding gently used designer items, as are sample sales. These short-term sales give shoppers the chance to get merchandise at a fraction of the price.

When it comes to clothes, especially in the summer, Katie Keating, creative director and founder of Fancy LLC, says this about her work team: “We’re lucky to be located in New York City where there are terrific sample sales all over the place all the time. We definitely spend less overall now that we have our own creative boutique vs. when we worked for big agencies, where … every day was a fashion show.”

Related Post: Ready4Air (Brands and Bloggers) | A Grand Brand: When It’s An Island All-Inclusive Hotel

Don’t get me wrong. I still miss certain luxuries from my old life, and while my former trainer argues that a personal trainer is not a luxury but a necessity, I know better.

The survey did provide a bit of good news. Turns out, we tend to treat ourselves to fewer luxury items as we get older. Sixty percent of people ages 18 to 24 say they treat themselves to luxury items, but that number continually declines in older age groups, with only 36 percent of people over 55 saying they would spend their money on luxuries. Finally–an upside to starting a business later in life.

What luxuries did you give up when you became an entrepreneur? Let us know in the comments section below.

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Coming up: Ready4Air (Film) Lights-Camera-Jackson finds no saving grace in ‘Grace of Monaco’

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Music) | Who’s In Your Fantasy Rock Band?

fantasy band collage

August 26, 2015 | Posted in Music | By

fantasy rock band

America’s choice for a fantasy rock band includes (clockwise from top left) Mick Jagger on vocals, Jimi Hendrix on guitar, Paul McCartney on bass, and Ringo Starr on drums.
Photo credits: (Clockwise from top left) xiquinhosilva, mirjoran, May F., and Eva Rinaldi under a Creative Commons license

By Alexis Trass Walker

Many of us like to listen to music while we’re on the go. Listening to music is a good way to make your commute pass by or to make a shopping trip less dreary. In most cases, we need headphones or earbuds, and 63 percent surveyed in a recent study say they usually listen to their favorite music with headphones. They go through an average of one pair a year while 28 percent go through at least two sets. Nine percent use more than four.

So here’s a music question that’s sure to start arguments and possibly end friendships: If you had to put together your fantasy rock band with any rock star, living or dead, who would be in it?

Before you roll up your sleeves, let’s take a look at who 1,000 Americans–in a comprehensive survey on the most critically-acclaimed musicians conducted for audio expert MonsterProducts.com–would put in their fantasy rock band: Mick Jagger on vocals, Jimi Hendrix on guitar, Paul McCartney on bass, and Ringo Starr on drums. Can you imagine how awesome this band would be if it could be reality?

Jimi Hendrix beat Eric Clapton and Carlos Santana for the top spot while Ringo Starr of The Beatles topped drummer and Genesis lead singer Phil Collins and Tommy Lee of Motley Crue. Frontman Mick Jagger beat John Lennon and the King of Pop Michael Jackson, who would have been my choice.

I’ll admit that I don’t know very much about rock music other than really big names and the songs that have stood the test of time, so I turned to my husband, Darius, who is better versed on the rock genre. I asked him who would be in his fantasy rock band, and he said Jimi Hendrix on guitar, Tony Thompson on drums, Jack Bruce on bass, and Prince on vocals.

Related Post: Ready4Air (Music) | Music Makes My Life: Taking A Spin With 11-Year-Old DJ Fulano

Half of Americans named The Beatles as the best all-time band, followed by The Rolling Stones (36 percent) and Led Zeppelin (30 percent). Fifty percent said they picked their favorite band for its performance energy and excitement.

Darius chose U2 as the best all-time band because early in their career, they had a strong political message, which resonated with him.

Of the artists mentioned in the survey, Monster Products founder Noel Lee says, “All of these artists are examples of how superb artistry and quality always stands the test of time. We recognize that music lovers today listen across all kinds of genres and eras like never before. Classic artists like Hendrix and Louis Armstrong will appear on the same playlist with Meek Mill and Ariana Grande. Music is ingrained into people’s lives and whether they are home, in the office or on the train, they are looking for new ways to make their favorite artists come alive.”

Forty-three percent of survey participants picked their favorite because of their knowledge of music. Thirty-five percent said their favorite band reminded them of their childhood.

Now it’s your turn. Who will be the stars of your fantasy rock band?

Related Post: Ready4Air (Music) | Music Makes My Life With Rock Jazz Pianist ELEW

Best All-Time Bands

1. The Beatles
2. The Rolling Stones
3. Led Zeppelin
4. Aerosmith
5. Eagles
6. Fleetwood Mac
7. Queen
8. Pink Floyd
9. Journey
10. Bon Jovi

Top 10 Frontmen of All Time

1. Mick Jagger (Rolling Stones)
2. John Lennon (The Beatles)
3. Michael Jackson
4. Jon Bon Jovi (Bon Jovi)
5. Steven Tyler (Aerosmith)
6. Freddie Mercury (Queen)
7. Stevie Nicks (Fleetwood Mac)
8. Jim Morrison (The Doors)
9. Bono (U2)
10. Kurt Cobain (Nirvana)

Top 10 Guitarists of All Time

1. Jimi Hendrix
2. Eric Clapton
3. Carlos Santana
4. BB King
5. Eddie Van Halen
6. Stevie Ray Vaughan
7. Jimmy Page
8. Chuck Berry
9. Les Paul
10. George Harrison

Top 10 Bassists of All Time

1. Paul McCartney (The Beatles)
2. John Paul Jones (Led Zeppelin)
3. Flea (Red Hot Chili Peppers)
4. John Entwistle (The Who)
5. Cliff Burton (Metallica)
6. Geddy Lee (Rush)
7. Jack Bruce (Cream)
8. Jack Pastorius (solo)
9. Les Claypool (solo/Primus/Oysterhead)
10. Victor Wooten (Bela Fleck and the Fleckstones)

Top 10 Drummers of All Time

1. Ringo Starr (The Beatles)
2. Phil Collins (Genesis)
3. Tommy Lee (Motley Crue)
4. Jon Bonham (Led Zeppelin)
5. Keith Moon (The Who)
6. Alex Van Halen (Van Halen)
7. Sheila E. (solo/Prince, Lionel Ritchie and others)
8. Neil Peart (Rush)
9. Buddy Rich (Clef, Norgran, Verve, Pacific Jazz, Liberty and others)
10. David Grohl (Foo Fighters/Nirvana)

Alexis Trass Walker

Alexis Trass Walker

Alexis Trass Walker is a freelance writer and copy editor who blogs about grammar and other things at alexistrasswalker.com. Connect with her on Twitter @alexistrass.

####

Coming up: Ready4Air (Brands and Bloggers) 3 luxuries I left behind when I became an entrepreneur

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Film) | Lights-Camera-Jackson’s Early Awards Season Preview: Best Actress

Jennifer Lawrence stars in Joy, which is scheduled to be released on Christmas Day.Photo courtesy of 20th Century Fox

August 21, 2015 | Posted in Film | By

best actress

Jennifer Lawrence stars in Joy, which is scheduled to be released on Christmas Day.
Photo courtesy of 20th Century Fox

By Jackson Murphy

The Best Actress competition for the upcoming awards season is already taking shape, with The Weinstein Company getting the campaigning off to an early start, pushing Helen Mirren for her performance in the spring release Woman in Gold. Going for her 20th career Oscar nomination, fellow Hollywood royalty member Meryl Streep is receiving some buzz for her current work in Ricki and the Flash, as is Lily Tomlin, who plays the title character in the 79-minute comedy Grandma, which opens this Friday in limited release. And there are a lot more female favorites on the way:

9/18 – Emily Blunt (Sicario)
10/2 – Julianne Moore (Freeheld)
10/16 – Brie Larson (Room), Cate Blanchett (Truth)
10/23 – Carey Mulligan (Suffragette)
10/30 – Sandra Bullock (Our Brand Is Crisis)
11/6 – Saoirse Ronan (Brooklyn)
11/13 – Angelina Jolie Pitt (By the Sea)
11/20 – Cate Blanchett and/or Rooney Mara (Carol), Julia Roberts (Secret in Their Eyes)
11/27 – Alicia Vikander (The Danish Girl)
12/11 – Maggie Smith (Lady in the Van)
12/25 – Jennifer Lawrence (Joy)

Practically every woman in this lineup has either previously been nominated for or won an Academy Award. It’s a powerhouse group to say the least and will make the slots even more competitive to grab.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson: Hollywood’s 5 Biggest Summer 2015 Box Office Bombs

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

####

Coming up: Ready4Air (Music) Who would be in your fantasy rock band?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | #TBT Hey Loudmouth, Keep It Down! The 4 Most Annoying Cell Phone Habits.

Photo Credit: Adam Fagen via Creative Commons

August 20, 2015 | Posted in Brands and Bloggers Connect | By

cell phone

We use our mobile devices for everything from talking to texting and, for some entrepreneurs, running an entire business from the palm of their hands.
Photo Credit: Adam Fagen via Creative Commons

First published on Entrepreneur.com

On July 20, 2015

It is hard to imagine what we ever did without our cell phones. Today, we use our mobile devices for everything from talking to texting and, for some entrepreneurs, running an entire business from the palm of their hands. In some cases, people are so focused on their phones 24/7 that it’s easy to forget that not everyone around you is or should be a part of your personal conversation.

Since July is National Cell Phone Courtesy month, it’s the perfect time to remind everyone of a few basic cell phone etiquette rules. A new survey of 1,000 people from across the country reveals what Americans find to be among the most annoying daily cell phone habits by strangers and friends alike. What do you think it is?

Related Post: Ready4Air (Social) | 4 Favorite Apps For 2015: Meeting Your Mobile Needs

1. Yes, other people can hear you.

Turns out, having a loud cell phone conversation in public is the most-cited annoying habit, according to 77 percent of respondents. I agree. It’s one of my pet peeves to be subjected to hearing all the loud details of someone else’s conversation. In New York City, I’m usually riding the bus where several different people are talking loudly about everything from dinner plans to having to fire an employee at the office.

Etiquette alert: If you have to talk in a public space on the phone, keep the conversation short and use a low tone of voice. If texting is permitted, then send a quick message and arrange to continue the conversation later.

2. Stop texting. I’m trying to watch a show!

About one-third of those surveyed said people who frequently send text messages tops their list of annoyances. I believe actress Patti LuPone might agree with this one. She recently caught a theatergoer texting on her cell phone during LuPone’s performance of Shows for Days at Manhattan’s Lincoln Center. Annoyed with the bad etiquette, the Tony-winning actress grabbed the audience member’s phone and gave it to a stage manager. The phone was returned at the end of the show.

Don’t be the person who can’t put their phone away or turn it off for a few minutes–especially when you are asked to beforehand. The theater and movie theater aren’t the best places to have a conversation. And even if you aren’t talking, we can all see the blue light on your phone glowing in the dark as you text, so turn your phone off. Sixty-four percent of people are bothered by cell phone conversations in a movie theater, with 54 percent being irritated by a person continually looking at their phone while having a conversation.

Etiquette alert: If you have to talk or text in a restricted area, remove yourself from the space for the moment. It’s the courteous thing to do. Finish your conversation or text message, turn off your phone, and return to your seat.

3. Here’s an idea: Look up while walking.

While we are on the topic of texting, the survey reveals that other text annoyances include incomprehensible text shorthand, people who take a long time to respond with a text, and people who text while walking. New York City is filled with people walking with their heads down while they are using their cell phones. There was actually a video of a man who fell into a plaza water fountain as he texted and walked. And we all have seen the commercials about the dangers of texting while driving. You might think it only takes a second to compose and send a text, but it’s much harder when you are driving.

Etiquette alert: When driving, keep your eyes on the road and hands on the wheels as you carefully pull over out of traffic. Once you’ve brought the car to a full stop, take a few minutes to send a text. Once the text is sent, put your phone away and then get back on the road.

Related Post: Ready4Air (Brands and Bloggers) | #TBT Score More Customers With Your Website With These 4 Tips

4. Hello? A real person is in front of you.

Finally, when it comes to using your cell phone with friends and when dating, try to be mindful of that, too. Americans in the survey were divided on this one. Forty-four percent said people should keep their phones in their bag or pocket when out with friends, and 48 percent said people should do the same when they’re on a date.

Etiquette alert: I love to eat out with friends, and we are guilty of taking lots of photos of our food, as well as occasional selfies. However, on a date, I think the cell phone should be put away. It’s rude and inconsiderate not to give your companion your undivided attention. What’s so important that it can’t wait for anyone to be alone to take care of?

When it comes to poor cell phone etiquette, what annoys you most? Let us know in the comments section below.

####

Coming up: Ready4Air (Film) LCJ’s Early Awards Season Preview: Best Actress

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell – Graphic Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | Do You Suffer From Green Guilt?

Photo Credit: woodleywonderworks via Creative Commons

August 19, 2015 | Posted in Brands and Bloggers Connect | By

By Alexis Trass Walker

Do you ever pause when you drink bottled water when filtered tap water is available? Do negative thoughts gnaw at you when you throw away items that you know could be used again? Have you ever mentally kicked yourself for leaving your reusable bags at home when you go shopping? If you answered “yes” to any or all of these questions, then you, my friend, suffer from green guilt–that persistent feeling that you should be doing more to preserve the environment.

I try to be a good steward of the earth and reduce, reuse, and recycle as much as I can. But I’ve been feeling some green guilt lately. You see, up until six weeks ago, I lived in a city that had a pretty good recycling program. I had a plastic bin where I could put my family’s paper, plastic, aluminum, and glass waste–no sorting necessary. Every Monday, I set the bin on the curb, and a truck from the city would come by and pick up the recyclables.

Now, we live in an apartment and while there are cans for recycling, some residents throw ALL their trash in them. I have a strong suspicion that all waste–trash and recyclables–gets compacted together, because nobody wants to sort through dirty diapers. I end up throwing everything in the trash. After making a habit of recycling for nearly 11 years, I feel terrible about what I’m adding to landfills now.

Related Post: Ready4Air (Lifestyle) | Are You Living Out Of Unpacked Boxes?

It’s a small consolation to know that I’m not alone in my green guilt. According to a survey of 2,000 US adults conducted for Aveda, the environmentally-conscious hair care, skin care, and beauty brand, 70 percent say they experience some guilty feelings because despite their best efforts, they fear they are not doing enough to protect the planet. Millennials feel it more intensely. Twenty percent in the 18-24 age range said they experience feelings of guilt every day.

Almost half of the respondents described themselves as more environmentally aware than ever, with 85 percent making daily decisions to try to help preserve the environment, including activities like turning off water while brushing teeth, recycling electronics and appliances, and using reusable bags and minimally-packaged products.

Dave Rapaport, Aveda Vice President of Earth and Community Care, said: “There is a real hunger to help, but people need practical help and guidance on how to best go about it.Our research indicates that the vast majority of Americans are trying to do what they believe they can, but sustainability is a complex issue and can be overwhelming for people to know how they can make a difference. Those of us who are in a position to help people find ways to contribute to helping the environment really need to step up to the plate.”

I agree that sustainability is a complex issue. There’s so much that the average person doesn’t know about the issue that it can be overwhelming to think about how one’s small efforts make any difference at all. Forty-eight percent of respondents admitted knowing only a little bit about environmental issues, 37 percent claimed to know quite a bit, and just four percent described themselves as experts.

Top on the list of important issues are air pollution, contamination of drinking water, and water pollution, followed by food safety, wildlife conservation, and waste.

Electricity and clean water are the two utilities people would miss the most, with nearly 70 percent saying that issues surrounding water–clean water and access to it–are extremely important to them.

Related Post: Ready4Air (Brands and Bloggers) | 3 Rules For Doing A Headstand In Yoga That Help In Business

Rapaport added, “Many of these issues are things that we often take for granted, but we must continue to build an infrastructure of communities that advocate for safe and affordable drinking water. It is imperative for us to leave the world in the best shape we can for the generations to come.”

Seventy-three percent said they recycle to reduce waste and 68 percent recycle because it’s the right thing to do. Fifty-six percent said it helps to preserve landfill space and nearly 40 percent say it makes them feel good.

Among those who don’t take action, 27 percent admit to being “lazy,” while 26 percent contend that recycling is “inconvenient.” While I think everybody could take action for the sustainability of the environment in even a small way, I definitely understand how inconvenient those actions can be. For example, there is only one area for trash and recycling at my apartment complex. My building is far enough away from it that I have to drive the trash to the compactor. With four kids in tow, I’m not going to make several trips up and down the stairs and load up the minivan with various boxes and bags of waste.

I could take action in other ways. Specifically, I can keep an eye on how much water I use. Experts say that most people underestimate their water consumption. We think we use 34 gallons per day, but the US Geological Survey’s Water Science School says Americans use, on average, 80-100 gallons a day. Nearly half of all respondents shower daily, with 41 percent showering six to 10 minutes at a time, and over twenty percent saying they showered 11 minutes or more. Sixty-one percent say they would be prepared to shower less frequently and for less time to conserve water.

I’m not willing to shower less frequently, but I can certainly take less time in the shower. In fact, knowing my recycling challenges, I’ll find other ways to conserve natural resources. For example, I can use environmentally friendly cleaning supplies or even make some of my own with vinegar and baking soda.

I think it’s best to understand that it’s impossible to do it all, ditch the guilt, and choose one or two things that can be done wholeheartedly and consistently to reduce, reuse, and/or recycle. The fact is, guilt does nothing to actually help the earth.

Do you have green guilt? What are you doing or what are you determined to do to protect the environment?

Top 10 Most Important Environmental Issues

1. Air pollution
2. Contamination of drinking water
3. Water pollution
4. Food safety
5. Wildlife conservation
6. Waste
7. Energy conservation
8. Climate change/issues related to global warming
9. Biological pollutants (bacteria, viruses, molds, mildew, dander, dust mites, pollen)
10. Toxins

10 Things Respondents Are Doing to Conserve Natural Resources and Protect the Environment

1. Turning off lights when they leave a room
2. Turning off water while brushing teeth
3. Recycling electronics and appliances
4. Carrying reusable bags to the supermarket/store
5. Filling washing machine and dishwasher before running it
6. Air drying clothing on a clothing line
7. Buying products with minimal packaging
8. Buying organic products/products made without hormones, pesticides or other harmful chemicals
9. Purchasing naturally derived cleaning supplies
10. Making meatless meals

Alexis Trass Walker

Alexis Trass Walker

Alexis Trass Walker is a freelance writer and copy editor who blogs about grammar and other things at alexistrasswalker.com. Connect with her on Twitter @alexistrass.

####

Coming up: Ready4Air (TV) | My Boy, A Mother Cherishes One Special Job

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Film) | Lights-Camera-Jackson: Hollywood’s 5 Biggest Summer 2015 Box Office Bombs

Ted2blog

August 14, 2015 | Posted in Film | By

summer 2015 box office bombs

Ted 2 is one of the five biggest summer 2015 box office bombs.
Photo courtesy of Universal

By Jackson Murphy

There may be a few more flops before Labor Day arrives, but none worse than these five biggest summer 2015 box office bombs:

1. Ted 2 If you had told me that this sequel to the 2012 comedy giant would make less than 40% of the original’s domestic gross, I would’ve thought you were nuts. But released on the heels of Jurassic World and Inside Out, Ted 2 simply didn’t attract nearly the same audience as the original, making only $80 million domestically. How come? Well, the reviews were generally mixed (though I think it’s much funnier than the first film), and Seth MacFarlane’s reputation has been on the decline since his Oscars hosting gig and last year’s complete bust, A Million Ways to Die in the West.

2. Aloha This is why movie reviews still matter. A romantic dramedy with a cast of Bradley Cooper, Emma Stone, Rachel McAdams, Bill Murray, John Krasinski, Danny McBride, and Alec Baldwin would’ve opened to at least $20 million if it weren’t for the absolutely awful early reviews. Aloha has a lot of problems, but it’s not a terrible film. The fact that it only made $21 million is incredible, to say the least.

3. Fantastic Four 140 characters can drastically change the destiny of a film. Director Josh Trank’s tweet blaming 20th Century Fox for re-cutting Fant4stic (and making a mess of his “fantastic story”) ignited a firestorm of negative buzz, resulting in one of the worst opening weekends for a Marvel product ever. I guess we all finally learned how to defeat superheroes.

4. Tomorrowland Disney. George Clooney. The Incredibles director Brad Bird. Intriguing story based on the Mouse House’s own theme park attraction. So what went wrong? Well, it’s just not a good film, and even with the PG rating, the target audience wasn’t kids or families. In fact, I’m still not sure who Bird intended this movie for. And by the time he and Disney realized their marketing plan was all wrong, it was too late.

5. Pixels Even though Adam Sandler wasn’t the (main) marketing tool (the classic video game characters dominated the TV ads), Sandler has to get much of the blame for this action comedy not being a winner. Having “Sandman” attached to any project these days pretty much means certain death. The PG-13 rating also didn’t help.

Honorable Mentions: No 4th of July fireworks for Magic Mike XXL or Terminator Genisys, as their respective studios learned that these sequels were completely unnecessary. And even though Ant-Man and Spy did okay, compared to previous Marvel movies and Melissa McCarthy/Paul Feig collaborations, the results for both were underwhelming.

Related Post: Ready4Air (Film) | Lights-Camera-Jackson: Diablo, Ricki, Meryl, And ‘The Flash’

Thanks, Jackson!

abcPhoto Credit:

Film critic Jackson Murphy of Lights-Camera-Jackson
Photo Credit: Jackson Murphy

Jackson Murphy (a.k.a. Lights-Camera-Jackson) has been a film critic/entertainment reporter on TV and radio since the age of 7 1/2. He currently appears weekly on WFLY radio (Albany, NY) and his reviews appear in The Record (Troy, NY) newspaper.

You can find Jackson Murphy anywhere below:

Website: Lights-Camera-Jackson.com

Facebook: Lights Camera Jackson

Twitter: @LCJReviews

####

Coming up: Ready4Air (Music) Who would be in your fantasy rock band?

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

Read More...

Ready4Air (Brands and Bloggers) | #TBT Do We Really Need to Shake Hands?

shaking hands

August 13, 2015 | Posted in Brands and Bloggers Connect | By

handshake

The way you greet someone is more telling than you think.
Photo Credit: Flazingo Photos via Creative Commons

First published on Entrepreneur.com

On July 13, 2015

It was June 25, National Handshake Day, when I started to think about my handshake. It turns out, the way you greet someone, including your handshake, is more telling than you think. One story about the history of the handshake reveals that the hand grasp was a way to demonstrate peace and to show that a person was not carrying a gun when they met someone.

A recent OnePoll.com survey of 1,000 Americans found that 72 percent believe that the way a person shakes hands says a lot about them. While 66 percent of respondents in the survey say they are disgusted by a moist or sweaty hand, 46 percent say they find a loose or limp handshake to be displeasing.

Personally, I find a wet, clammy handshake from a man or woman to be unsanitary. A man using his fingertips to lead a limp shake is a complete turnoff in business. It feels weak and noncommittal.

“When it comes to people, I ‘judge a book by its cover.’ I bet you do, too. We can’t help ourselves. It’s human nature,” writes Marian Rivman, a New York-based public relations and communications consultant, in a blog post, “Do You Have Conference Curb Appeal?” Rivman goes on to say, “When meeting someone new, we give her/him the 30-second once-over. Is this someone we want to know? Someone we would be comfortable with? And rest assured, if we’re doing it to them, they’re doing the same thing when they meet us.”

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In a meet and greet, it usually begins with the handshake. The survey also revealed that Americans are cautious about spreading germs when shaking hands, with 64 percent using a fist bump as an alternative to a handshake. The fist bump is pretty much in vogue thanks to President Barack Obama. He was a presidential candidate when he used it affectionately to greet his wife, Michelle, onstage at the 2008 Democratic National Convention. The bumpshake went viral. Now, President Obama continues to use the bumpshake with his family, friends, strangers, and in official greetings.

I see the bumpshake as a guy thing–not so many women are using the fist bump to greet one another.

I can completely understand the desire not to shake hands at all since I’ve seen people sneeze and cough into their hands and then want to shake my hand or open the door for me. Gross.

I’m not sure how Donald Trump is going to handle the presidential campaign trail, since he does not believe in shaking hands. He’s a mysophobe–a person who fears germs. I suppose he will be fine since the fear of germs hasn’t stopped comedian and television host Howie Mandel from interacting with the public. As a matter of fact, it became a part of his shtick when he was host of the now-defunct game show Deal or No Deal, where he greeted contestants with a bumpshake.

Trump has said in interviews that the handshake is “one of the curses of American society.” He’s clearly uncomfortable with the handshake. So what about other greetings around the globe? Sixty-eight percent of Americans in the survey admit they would feel awkward greeting someone with a kiss on the nose and 60 percent said they would feel uncomfortable touching foreheads as a form of salutation.

Having an eclectic group of friends from around the world, I’ve gotten into the personal habit of greeting folks with a single or double kiss on the cheek. I have to remember not to lean in for a kiss in business. While kissing on two cheeks is familiar to many Americans, 46 percent in the survey said that would make them feel uncomfortable. Better stick to the handshake, then. Just know that the next time you shake a person’s hand, be sure to give it your all because most people are judging you.

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Instead of a handshake, which of the “top 10 greetings that make Americans feel uncomfortable” would you use in business?

1. Rubbing noses
2. Kiss on the nose
3. Touching foreheads
4. Kiss on two cheeks
5. Kiss on one cheek
6. Deep bow
7. Back slapping
8. Bowing slightly at the waist
9. Holding hands together in front of your chest
10. Lightly touching hands and grazing palms

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Coming up: Ready4Air (Film) The summer’s five biggest flops

Deborah J. Mitchell

Deborah Mitchell Media Associates – Photo Credit: Debbie Mitchell Graphic – Design: Nay Ayache

Emmy-nominated network television producer Deborah Mitchell is a veteran of ABC and CBS News, a member of the Producers Guild of America, and a board member of the James Beard Broadcast and Media Awards Committee. Through Deborah Mitchell Media Associates, she will create your online personality with a customized website, book you on the right television show, manage your social media profiles, and connect you with the best and brightest digital influencers. Deborah is a weekly contributor for Entrepreneur.com and author of So You Want To Be On TV. You can follow Deborah @SocialTVDeb and/or email SocialTVDeb@gmail.com.  

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