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Behind the scenes of the Arise On Screen set
Photo Credit: Mike Sargent

Ready4Air The Week Ahead |When A Host Isn’t On His “A” Game | Highlights From Blogger Bash |Tell Us About Your Blogger Conferences

One of the things I used to enjoy about my summers when I was a talk show producer was the fact that I had several weeks off with full pay. Most syndicated talk shows go on hiatus usually starting at

The 2012 James Beard Foundation’s Chefs & Champagne New York fundraiser at Wölffer Estate Vineyard in the Hamptons on July 21, 2012. (Photo by Mark Von Holden)

Repost | Culinary Cues | Food, Sun and Sipping at 2012 JBF Chefs & Champagne

After writing last week about the fun expected at the annual James Beard Foundation Chefs   & Champagne event, I almost didn’t get there. But early Saturday morning everything came together and I headed out to Long Island’s East End.  The day

Toy Insider Mom, Laurie Schacht
Photo Courtesy of Laurie Schacht

#TBT Ready4Air (Brands & Bloggers) | Toy Brands and Bloggers: Making the Connection

With the American International Toy Fair only a few weeks away (February 16-19) I thought this is the perfect time to start thinking about the toy brands bloggers love and want to pursue for outreach campaigns.  When it comes to

Angelina Jolie and the cast of Maleficent

Ready4Air (Film) |Winners And Losers: Analyzing the Summer Box Office (So far)

By Jackson Murphy The general belief is that the summer 2014 box office is down significantly from previous years. And the numbers prove it. Back in April I wrote a blog on the big May releases. In it I predicted

Film critic Chiara Spagnoli Gabardi at Arise On Screen Bon Voyage party

Ready4Air (TV) | An Arise On Screen Co-Host Says “Ciao” for Now

  By Chiara Spagnoli Gabardi They say you never forget your first love, mine was film. My background is very diversified but the world of motion pictures has always been my polestar. I’m Italian by blood and British by upbringing,

2014 Blogger Bash Media Panel (l) Deborah Mitchell, Joey Fortman, Samantha Meiler, Samantha Murphy Kelly,Ciaran Blumenfeld

Ready4Air The Week Ahead |A Co-Host Says Good-Bye | Bloggers and Brands in NYC | A New Face For Your Website

Weekends are great, but they are even better when you spend them relaxing. Which is exactly what I did all day yesterday. By the end of last week I was ready for a nice relaxing weekend. On Saturday we taped

Me playing the "Selfie" game and Toy Insider Laurie Schacht , 2014 The Big Toy Book Sweet Suite - Blogger Bash NYC

Ready4Air (Brands & Bloggers) |A Day Of Fun And Connecting At Blogger Bash NYC

OMG! Yesterday was a whirlwind of blogger and brand fun! First of all, I would like to thank all the bloggers who got up early to attend the VIP Blogger Bash media training session  which I hosted. It was the

It took me over eleven years to tell my 9/11 story. This post was published on September 17th, 2012.

#TBT Ready4Air |We are Celebrating Over Here… 400 Posts and Counting!

  Ready4Air is a labor of love, passion, and commitment to all things media. And it all started with the story I’m sharing with you today for #TBT. With 400 posts in nine categories, Ready4Air features a wide range of

Mike Sargent with George Lucas

Ready4Air (TV/Film) |Jockeying For A Shot: When The Press Is Covering The Red Carpet

Celebrities walking the red carpet during awards season and for movie premieres has become a show on to itself. The stars, the fashion and the chaos! With the paparazzi and media eager to get the perfect shot or soundbite from

Lyndsay Christian, Media Professional

Ready4Air (Social) |Public Relations 101:Choosing A PR Firm For Your Business

  By Lyndsay Christian Public Relations 101 After three plus years working as a senior media consultant in the public relations industry, I’ve obtained a wealth of knowledge about brand-building and strategic communications. With that said, here’s the super-duper Cliff’s

Toy Insider Mom, Laurie Schacht
Photo Courtesy of Laurie Schacht

Ready4Air The Week Ahead|Public Relations 101|Blogger Bash Countdown | Covering The Red Carpet

Looks like July is going to be a busy month for the DMMA team, starting with the first annual Blogger Bash conference that is taking place in New York City on July 17 and July 18. Sponsored by my long-time

Ramen Burger
Photo Credit: Michael Fox

(Repost) Culinary Cues | The Ramen Burger – When Noodles and Burgers Unite

    How did this turn into this? Keizo Shimamoto can tell you. After eating several hundred bowls of ramen, Keizo Shimamoto combined his love of the noodle and hamburgers to come up with the The Ramen Burger.  The combination of

Disney Fantasy
Photo Credit: Rene Syler

#TBT Ready4Air (Brands & Bloggers) | Foodie Friday: Fine Disney Dining with Mickey and Minnie

I am still getting my sea legs back for today’s Foodie Friday. I returned home yesterday from spending three fun filled days and nights on the newest Disney cruise line ship Disney Fantasy.  It was the inaugural preview cruise before the ship’s maiden


Ready4Air (TV) | 4 Tips to Being Your Brand’s Champion on TV and YouTube

  First published on June 26, 2014 Marketing campaigns have changed drastically in the past few years. Conversation-like PR campaigns have made it practically mandatory for business owners to have a virtual face-to-face with their audience, whether through a

Deborah Mitchell on  Disney Fantasy Cruise Ship, 2012
Photo Credit: Debbie Mitchell

Ready4Air (Brands & Bloggers) |When Brands Get It Right, A Press Trip Is A Fun Job

It’s always in the best interest of both brands and bloggers for a media sponsored trip to go smoothly. A happy blogger will guarantee a positive review for the brand, and an organized, generous brand will provide bloggers with a