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Ready4Air | 5 Tips To Get Active On Twitter And Reach Your Brand’s Audience

First published on On December 15, 2014 As social media continues to evolve in marketing, brands are constantly feeling the pressure to be more social on all platforms. But which platform is right for you? Someone once told me


Ready4Air (TV) | When Mom’s A Producer : 2TV Chicks, The Pilot…A Guilt Trip!

  Earlier this week, I wrote about my excitement at welcoming our newest contributors to Ready4Air, the 2TVChicks! Like me, these two ladies–fondly known as Blondie and Red–are veteran television producers with credits up the ying-yang. But they also add being

Lyndsay Christian. TV Personality

Ready4Air (TV) | The Reporter-Publicist Partnership: Getting That Story To Air

By Lyndsay Christian Since my last blog post, a lot has transpired. I traveled abroad to Europe for the first time (double yay!) and I’ve accepted a new job as a reporter in the New York market (triple yay!). I’ve

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Ready4Air (The Week Ahead) | Happy Birthday, Ready4Air | Reporters And Publicists Working Together | Meet The 2TVChicks

  January is a big month around here at Ready4Air because it’s our birthday. I wrote my first blog post on the site, “Make-Up For Your TV Close Up,” on January 18, 2012, which seems like yesterday. It took a lot

Jackson with Patricia Arquette (Boyhood)
Photo courtesy

Ready4Air (Film) | Critics’ Choice Awards Filled With Celebs And Surprises

By Jackson Murphy As a member of the Broadcast Film Critics Association, I was, once again, in Hollywood last week for the Critics’ Choice Movie Awards. Now in its 20th year, the show was better than ever, thanks to a

Photo Courtesy of Sophie Feels Better

#TBT Ready4Air (Brands and Bloggers) | The Power Of A Handshake

  By Marian Rivman How someone shakes my hand tells me a lot about that person. Are they friendly or standoffish, dependent or independent, focused or scattered? In my more than three decades as a public relations and communications consultant,

Birdman composer and drummer Antonio Sanchez

Ready4Air (Film) | Oscar-Nominated “Birdman”: Its Composer Drums Up The Spotlight

  By Jackson Murphy Birdman or (The Unexpected Virtue of Ignorance) is one of the best films of 2014 and a frontrunner for Best Picture and Best Ensemble honors this awards season. The dramedy includes a defiant score dominated by

Joe "Joey Pants" Pantoliano with Michelle Lynne Madar at Arise On Screen studio, NYC
Photo Credit: Debbie Mitchell/Deborah Mitchell Media Associates

Ready4Air (TV) | A First TV Job Out Of School: Celebrating One Year In TV Production

  By Michelle Lynne Madar A year ago, I walked into the Arise TV studio not knowing what my internship had in store for me. Reflecting on my first year of television, I can say I’ve learned a lot! Just

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Ready4Air (The Week Ahead) | An Oscar Snub For Selma? | Original Music From Birdman | Celebrating The First Year In TV

The uproar over this year’s Oscar nominations continues. I was one of millions who watched the announcement of the nominations last Thursday, and I was shocked and disappointed that director Ava DuVernay and actor David Oyelowo–who portrayed Dr. Martin Luther King,

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Ready4Air (Film) | Lights-Camera-Jackson On The 2015 Oscar Nomination Surprises And Snubs

By Jackson Murphy For the first time in Academy history, the nominees in all 24 categories were announced bright and early at 5:30 a.m. Pacific Time (8:30 on the East Coast). Directors J.J. Abrams (Star Trek) and Alfonso Cuaron (Gravity)

Arise On Screen Executive Producer Debbie Mitchell and Teen Film Critic Jackson Murphy
Photo Courtesy of Debbie Mitchell

#TBT Ready4Air (Films) | 10 Movies to See Before Oscar Night

Now that I am producing Arise On Screen, a movie review show, you would think I get to see all the movies that hit the theaters.  Well, you are so wrong. I’m so behind in my movies that I need to

Coach Marla Kirban, Marla Kirban Voiceovers

Ready4Air (Gimme The Mic) | Four Tips On How To Prepare For Your Voiceover Booking

By Marla Kirban There is nothing to prepare! I could be really sarcastic and write the words “don’t prepare” four times in a row on this blog, but instead, I’ll explain why not to prepare and then what to do

Photo Credit: Nick Viagas and Debbie Mitchell

Ready4Air (TV) | The Rundown: A Show Roadmap

I mentioned earlier this week that things went smoothly in the Arise On Screen control room over the weekend. This season, we tweaked a few things in pre-production and have a new director whose needs in the control room are

Arise On Screen first production meeting of 2015
Photo Credit: Lance Huff and Deborah Mitchell Media Associates

Ready4Air (The Week Ahead) | Second Season Show Tweaks | How To Prepare For Your Voiceover Booking | The Rundown: A Show Roadmap

I’m not sure about you, but I am the person wishing you Happy New Year all through the month of January. Hence, the fireworks photo above. A friend told me that she stops welcoming in the new year to people


Ready4Air (Film) | The 10 Worst Films Of 2014

  By Jackson Murphy The fact that The Monuments Men, Need for Speed, Obvious Child, The Giver, and The Maze Runner couldn’t even make my Honorable Mentions list shows that there were a lot of bad movies in 2014. So