DeborahJMitchell

Sharing the heat, the meat and the angle of your brand's story with the world.

 

Latest News From The Blog - Ready4Air

Me playing the "Selfie" game and Toy Insider Laurie Schacht , 2014 The Big Toy Book Sweet Suite - Blogger Bash NYC

Ready4Air (The Week Ahead) | Brands Looking For Media Buzz | A Producing Mom’s Office Surprise | New Social Media On The Radar

Last week, I wrote about television hiatuses and interviewed a few producers about how they spend their work downtime. For the DMMA team, my television hiatus gives us more time to focus on a few of our upcoming projects, including a

Oscar

Ready4Air (Film) | Only 5 Nominees For Oscars’ Best Picture? Not The “Best” Idea

By Jackson Murphy Is it time for the Oscars go back to having only five nominees for Best Picture? There are rumors that The Academy is seriously considering doing just that, in the wake of the lowest TV audience in

Lamb

Ready4Air (Culinary Cues) | A Fun Foodie Holiday: Something On A Stick Day

By Alexis Trass Walker National food days are no big deal, right? There’s a celebration practically every day of the year. You might have celebrated a few like National Ice Cream Day (July 19) or Hamburger Day (May 28). I’m

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Ready4Air (Brands and Bloggers) | #TBT How To Avoid Becoming A Victim Of Ageism

First published on Entrepreneur.com On December 1, 2014 One of my fellow producers was recently asked by a guest on a TV show, “Aren’t you too old to be a producer?” I spoke to a few TV professionals, and they all

State of the Union 2015 by

Ready4Air (TV) | 2TVChicks Experience Preemption In TV And Motherhood

By 2TVChicks In television terms, preemption means your regularly-scheduled program is not on when it should be. Sometimes your show is preempted by the president addressing the nation. Other times a national crisis has occurred. No matter what it is,

Elisette Carlson

Ready4Air (Brands and Bloggers) | Sweat Working: Bonding With A Client Over A Workout

By Elisette Carlson I tend to work in yoga pants and running shorts, and sometimes I even stand over my standing desk in a full-fledged cycling kit. I also build a lot of relationships in workout apparel. I run a

Melinda Murphy
Editor in Chief at Singapore American Newspaper

Ready4Air (TV) | My Life In Television: Melinda Murphy Finds The Perfect Fit After TV

What’s the biggest job you had in television and what were your job responsibilities?  I was a network correspondent for CBS News assigned to The Early Show. Covering primarily feature stories, I did the pieces that made people laugh or

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Ready4Air (TV) | Living In Television Limbo: When A Show Goes On Hiatus

A sudden television hiatus has the entire Arise On Screen team, several other shows, and our New York City office in limbo. During the week of March 9, our show team got the news that we will be on hiatus until

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Ready4Air (The Week Ahead) | A Death In The Newsroom | My Life In TV: Realizing A TV Career Is Over | Living Through Hiatus

This weekend, New York viewers were shocked to find out that reporter Lisa Colagrossi, of WABC-TV, died suddenly of a brain hemorrhage hours after covering a story. Colagrossi–a wife and mother of two young boys–became a member of the WABC-TV Eyewitness

Emma Watson

Ready4Air (Film) | “Beauty and the Beast”: Disney’s “Beauty”-ful Casting Choices

By Jackson Murphy Many of 2015’s entertainment headlines continue to revolve around the casting decisions for Disney’s 2017 live-action version of their Oscar-winning 1991 animated classic Beauty and the Beast, which just happens to be my all-time favorite film. So,

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Ready4Air (Brands and Bloggers) | #TBT The 4 Necessary Elements of Your Business’ Online Face

First published on Entrepreneur.com On July 18, 2014 You’ve all experienced it: Every once in a while, you Google the name of a business or person and can’t find a website, or nearly as bad, one that barely functions. Whether

Geraldo Rivera, Runner-up NBC's  The Celebrity Apprentice

Ready4Air (Social) | Geraldo On Using Social Media To Level The Playing Field

When I caught up with journalist and former talk show host Geraldo Rivera a few weeks ago–right before The Celebrity Apprentice finale–we talked about his first foray into reality television and his love of social media. One of the first

Lyndsay Christian, FiOS1 NewsPhoto Credit: Lyndsay Christian

Ready4Air (TV) | I’m On Deadline: A Reporter’s Plan To Shoot, Write, And Edit For Air

By Lyndsay Christian Any honest one-man band reporter (or, as I like to refer to female MMJs, one-woman show) will tell you that the job is the hardest one you’ll ever have in life. No, seriously. You’re an all-in-one journalist.

Arise On Screen first production meeting of 2015
Photo Credit: Lance Huff and Deborah Mitchell Media Associates

Ready4Air (The Week Ahead) | On A TV Hiatus| A Reporter’s Plan To Meet A Deadline | Geraldo Embraces The Power of Social Media

  Working in television is like riding a roller coaster. You work at incredible speed while juggling multiple things and hold on for the sharp, unexpected turns. Just last weekend, on March 7, our Arise On Screen team was in

Mushroom soup

Ready4Air (Culinary Cues) | Bone Broth: America’s Powerful New Superfood

By Ariane Resnick Bone broth is a fairly new health trend, but it is one of humanity’s oldest foods. For as long as we have been cooking meat, we’ve been boiling the bones with water afterward. While there are many